10 Unexplored Dissertation Topics In Marketing o5qd

10 unexplored dissertation topics in marketing The main reason why companies market their products is to show their consumers the main benefits that they can gain from purchasing their products. It is designed to help sell a product or service to consumers. Almost every company engages in marketing in one way or the other. You may be expected to write a dissertation to acquire your Master’s degree in Marketing. Since your dissertation is one of the most important papers that you will write in your years in school, it is important to take it seriously. Being able to successfully write your dissertation, may be what gets your degree or what holds you back. Even though it is an important paper, don’t let it get you too flustered before you start. One of the main things to worry about which is the title may end up being easier to decide upon than you think. One way to get ahead of the rest is to choose a topic in marketing that is not so common. A common topic poses a few problems. One is that other individuals may be taking out the same resources as you are when you are doing your research. Another is that your paper can be unfairly judged by another students work on the same topic. A third being that if your thesis is the same as the three people ahead of you, you may have a bored audience before you even start presenting it. So a good way to ensure that you have a unique topic is to find one that is unexplored.

What are some unexplored dissertation topics? 

What factors should a company explore before they take their business abroad?

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What are the differences between marketing in a developed market versus marketing in a developing market?

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How should a company organize and manage its international activities?

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How can companies build stronger relationships with their business customers?

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How do market leaders keep their share of the market while continually working towards getting a larger market share?

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What marketing strategies should be used during the different product cycles?

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During market recessions, how should marketers change their marketing strategies?

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What are some major trends that are used by market intermediaries?

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What are the some guidelines to follow when building a brand?

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How can a company exploit publicity and public relations to build their brand?

These are some great topics to get you started. They are not the most popular topics, so you should be the only student in your class with these topics. http://www.forestresearchtools.com/ist-of-fresh-topics-for-a-dissertation-in-marketing

7 Great Marketing Dissertation Topic Ideas You Probably Didn't Think Of

Marketing is a fascinating field with so many topics to choose from. If you’re having trouble selecting a good one, have a look at this list of seven great marketing dissertation topic ideas to help you make up your mind.

The ethics of marketing

Marketing by its very nature has the ability to influence people’s behaviour. There has been much debate about the morality of marketing unhealthy food to children at schools. Is marketing unhealthy food to children at schools ethical, given the obesity problem in children? Marketing and the psychology of persuasion

The psychology of persuasion has played a large part in marketing for a very long time. Indeed, marketing has been in the persuasion business since before the psychology of persuasion, as a field, even existed. Has marketing moved beyond the psychology of persuasion? Or will they always be inextricably linked? Marketing across cultures

Marketing differs across cultures for various reasons, and some of these differences are striking. How does marketing differ across the world? What are the main reasons for these differences? Can investigating these reasons help lead to better marketing strategies across the world? Social media as the new marketing channel

Traditionally, marketing used various channels, such as print media, to get its message to potential consumers. With the rise of social media, many people claim that social media is the new channel for marketing. Is social media the new marketing channel? Or are the more traditional marketing channels still holding their own? Brand loyalty

With so much choice available to consumers, brand loyalty becomes a lot more difficult to establish. How important is brand loyalty in modern marketing? Are there any new ways to improve brand loyalty and retain customers despite the large variety of products available? Marketing alcohol

The marketing of alcohol has long been a controversial issue, especially when it is directed at young people. Does marketing alcohol to young people lead to increased alcohol consumption? If so, does this have a lasting effect on their behaviour? Product packaging and sales

For years it has been believed that product packaging has a major effect on product sales, and companies have spent extremely large sums of money to develop the “perfect” packaging for their products. Does packaging still have such a major influence on product sales? Or are there other factors that have a larger impact on product sales? http://nvsocialstudies.com/a-list-of-the-most-interesting-marketing-dissertationtopics

Postgraduate dissertation and thesis titles

Writing a dissertation or thesis is a fundamental part of postgraduate study. At The University of Auckland, our supervisors can help you prepare and succeed in your chosen research topic. The University of Auckland Guide to Theses and Dissertations

This document is a general guide to the presentation and submission of theses and dissertations and contains additional information about related policies and procedures. Your department may also have their own guidelines and requirements so you must consult your supervisor from the outset.

The latest guide is available from the University of Auckland's Theses and dissertations website.

We have provided in the tables below lists of theses and dissertations completed by past Marketing students. The tables include the title and name of the supervisor.

» The University of Auckland Guide to Theses and Dissertations » BCom(Hons) dissertations » MCom theses » PhD theses

BCom(Hons) dissertations

Listed below are dissertations completed by past students, including title and the name of the supervisor involved. Student name

Title

Supervisor/s

2015

Greer Holford

The Coexistence of Positive and Negative States from Immersion within Brand Worlds

Margo Buchanan-Oliver

Donna Lam

Market Shaping with Rivals: An Exploration of Potential Collaborative Market Shaping Opportunities for Direct Competitors

Suvi Nenonen

Eben Weng

An Exploration of Brand Narratives from an Evolutionary Psychological Perspective

Margo Buchanan-Oliver

Johnson Liu

The Role of Locus of Interaction in Explaining Players’ Intentions in Massively Multiplayer Online Role Playing Games (MMORPGs)

Laszlo Sajtos

Mark Trowill

An Exploration of the Effectiveness of Social Media to Assist Destination Brand Recovery Following a Disaster

Denise Conroy

Brook McFarlane

Collective Co-Creation within the Open Source Software Community

Charlotta Windahl

Claire Gourley

What Makes Online Video ments Go Viral?

Bodo Lang

Min Li

C2C Online Engagement and Consumer Decision-Making Process On Chinese Weibo

Sandra Smith

Donald Serra-Stacey

Constructing a Collaborative Network approach to National Branding

Rod Brodie

Kieran Jans

The Complexities of CSR and Brand in a Global Environment

Biljana Juric

Chenshijun Sun

An Exploration of Cyber Hoarding: Definitions, Propositions and Implications for Marketing Research

Mike Lee

Nelson Annandale

Stimulating negative customer brand engagement

Sandy Smith

Suzanne ShuYing Chan

An Exploration of Nostalgic Brand Communities: The Case of Nike Air Jordan

Karen Fernandez

Parth Joshi

Customer BRAND engagement processes: Categorisation of customer blogging behaviour

Sandy Smith Student name

Title

Supervisor/s

2014

Sargam Thammalla

Western Advertising to Eastern Consumers: How young Asian immigrants interpret fashion advertising in New Zealand

Denise Conroy

Christopher Casey

Market proactivity: The role of Generative Learning

Kaj Storbacka

Melissa Wong

An Exploration of Immersion: Definitions, Propositions and Implications for Research

Margo Buchanan-Oliver

Holly Elizabeth Speer

Childhood obesity: the application of behaviour change theory to the prevention of obesity in New Zealand children through the use of social media

Denise Conroy

Steven Gaston

Design thinking and the conceptualisation of markets

Charlotta Windahl

Aseka Kandaaddara

Getting in the Grooves of Nostalgia - Nostalgic Consumption: A Review and Extension

Karen Fernandez

Esther Gao

Shock for Success: A new framework for interpreting Shock Advertising

Mike Lee

Wendy Yuan

Investigating the Extent to which Gamification in Surveys Improves Prediction of Future Events

Catherine Frethey-Bentham

Jirah Milla

How Social Movements Delegitimate Industries

Suvi Nenonen

Emma Spratt

Enhancing SMEs’ Interactions: The Role of Network Pictures and Interaction Capabilities

Kaj Storbacka

Juanting Kelly Huang

Examining the buffering effect of loyalty programs in the context of service failure

Laszlo Sajtos

Ashleigh Ilich

Status seeking sustainable consumers

Biljana Juric

Prabodha Kavindi Gunarathna

Understanding Self-Presentation via Vintage Fashion

Karen Fernandez

George Wilks

Value Co-Destruction in Online Innovation Contests

Biljana Juric

Wei-Kung Hsu

The influence of relationship factors in service failure: the interaction between customer-firm and customer-employee relationship facet

Laszlo Sajtos

Student name

Title

Supervisor/s

2010 Aurelia Coirard The Potential of Facebook as a Fundraising Tool for Disaster Relief Non-Governmental Organizations. Denise Conroy Emma Fitzgerald Oliver

Image Portrayal in Technology Advertising.

Margo Buchanan-

Stephanie Guise The Relationship Between Brand Forgiveness and Brand Equity in a Service Brand Context. Sandy Bennett Oliver Haydon

Redefining Demarketing: The Conceptual and

Managerial Implications. Rick Starr Lucy Hellaby Discontinuation.

Dumped by the Brand: Consumer Responses to Brand Cristel Russell

Robert Hollier Consumer Complaint Behaviour: An Exploration into the Effect of Relationship Bond. Laszlo Sajtos Grant Honey How Relationships Influence the Temporal Aspect of the Consumer Forgiveness Process. Laszlo Sajtos Joshua Jo Avatars: Bridging Relationships and Motivations in the Context of Virtual Consumption. Cristel Russell Aditya Komari Psychopatic Traits and Misbehaviours: An Alternative Perspective of Your Consumers. Mike Lee Chelsea Lung Celebrity Forgiveness: The Motives and Moderating Factors for Consumer Forgiveness Towards Celebrities. Cristel Russell Deanaven Naidoo Co-Branding: Movie Star Alignment - An Examination of Movie Star Alignment and Marketing Outcomes. Laszlo Sajtos Heidi Qin Social Media in Marketing Tertiary Institutions to International Students: An Application of Customer Engagement. Rod Brodie Ian Soon Organisational Crises and the Development of Scandal Management Laszlo Sajtos Sarah Tang Brandscape: An Integrated Servicescape Model to Engage the (Internal) Customer. Sandy Bennett Serafina Widyanti Exploring the Engagement Behaviour of Generation Y Mothers: Implications for Marketing Infant-Care Products. Rod Brodie

Daina Wilson Customer Engagement and the New Media: Implications for the Cosmetics Industry. Rod Brodie Top MCom theses

Listed below are theses completed by past students, including title and the name of the supervisor involved. Student name

Title

Supervisor/s

2015

Cameron Stringfield

Flexibility in New Product Development: Much more than Stages and Gates

Kaj Storbacka

Seo-Youn Ahn

Camping and Glamping: The Search for Authenticity

Mike Lee

Matthew Johnson

To switch or not to switch

Kaj Storbacka

Jinglu Zhang

An Exploration of Factors Influencing Consumers' Expectations of the Corporate Social Responsibility of Multinational and Domestic Companies –A Study of Chinese Consumers

Biljana Juric

Anas Khan

Exploring Customer Engagement Behaviours: Firm-Based Factors Driving Customer Referrals in the Airline Industry Kaj Storbacka Student name 2013

Emma Fitzgerald

Title

Supervisor/s

Social media use for corporate communications

Margo Buchanan-Oliver

Amrita Lal

Customer Resource Integration in Blog-Based Product Reviews

Rod Brodie

Jessica Lee

Moviegoers' Interpretations of Product Placement in Different Movie Genres

Sandra Smith Student name 2012

Sherry Siganporia

Title

Supervisor/s

Contrasting the role of ability and morality in online consumer impressions. An extended cue diagnosticity approach

Laszlo Sajtos

Maria Munoz Granados

Destination Marketing after a disaster: Strategies for recovery

Laszlo Sajtos Student name

Title

Supervisor/s

2011

Varun Bhardwaj

Sustainable Consumption: Meanings, Motives and Policies

Karen Fernandez

Bonita Yuen

Evaluating the Effectiveness of a Loyalty Programme from the Customer's Perspective: A case study of the Qantas Frequent Flyer Programme

Laszlo Sajtos Student name

Title

Supervisor/s

2010 Nina Brosius

The Case of Inorganic Collectors

Karen Fernandez

Lin Huang Extracting Value from Information Technology Customers in Business Relationships. Greg Brush Vanisha Narsey Faking It: Scandalicious Consumption and Ironic (Dis) Engagement with "The Hills" Cristel Russell Wenyan Tang Consumer Engagement Pracrices Online Luxury Brand Communities: An Explorartory Study Biljana Juric Siyuan Wu

Sacrificing Money to Save Time Mike Lee

Top PhD theses

Listed below are theses completed by past students, including title and the name of the supervisor involved. Student name 2015

Andrew Zhu

Title

Supervisor/s

Understanding Reciprocity in Chinese Social Media: Examining the Influence of Social Capital and Emotion on Reciprocal Behaviour

Rod Brodie Student name

Title

Supervisor/s

2012/2014

Linda Hollebeek

Demystifying 'Brand Usage Engagement' in Social Networking Contexts: Conceptualisation, Scale Development & Validation

Rod Brodie

Yuri Seo

Luxury Brands in Consumer Lives: Conceptualising and Exploring the Consumption of Luxury Brand Meanings Margo Buchanan-Oliver

Amabel Hunting

A Creator's Life: The Middle Way Approach to Living Sustainably

Denise Conroy

Angela Cruz

Counterfeit Crossings: How Acculturating Immigrants Negotiate Paradox in the Consumption and Performance of Culture

Margo Buchanan-Oliver

Vanisha Narsey

Peeling Back the Curtain: Exploring the brand backstory

Karen Fernandez Student name

Title

Supervisor/s

2010/2011 Sandra Dawn Bennett Brand Stories: A Narrative Approach to Exploring the Service Brand Experience within an Organisation Margo Buchanan-Oliver Sandra Bulmer Buchanan-Oliver

Brands and the Construction of National Identity

Margo

Hounaida El Jurdi

Problem & Solution Framing

Karen Fernandez

Rick Starr Videographic Research from the First-Person Perspective: An Exploration of Authenticity Karen Fernandez http://www.business.auckland.ac.nz/en/about/od-our-departments/od-marketing/ourresearch-16/postgraduate-dissertation-and-thesis-titles.html

A List Of Outstanding Dissertation Topics In Marketing

If you are tasked with writing a dissertation in marketing, one of the most difficult tasks can be to find an appropriate topic.

Consider the following:

Write about the influence that advertising has on the behavior of consumers Write about the students can be targeted among the mobile phone industry Write about how international marketing can use standardization Write about the different elements in brand recognition Write about the effectiveness of loyalty programs Write about the impact that social media has currently on customer purchasing choices Write about how to market traditionally male products to females Write about the influence that cartoons have on children and what impact this has by extension on parents and their buying choices

Make sure you have two or three potential topics at least which you should research in a quick fashion, just to make sure there exists enough academic information on the topic, and also that the existing academic information does not contrast your point.

Thinking early really helps you to select your topic. If you start thinking over potential topics as soon as your assignment is given to you, you will find that planning and organizing your paper becomes easier, and you have a greater amount of time on your hands.

Brainstorming is one of the best ways to find a good topic. You can use brainstorming as part of your planning process, something that you use regularly from the moment you are given the assignment until you are able to whittle down the perfect idea. For this, you can try exercises such as free write sessions. For these, your job is to set a timer for three to five minutes during which time your pen does not leave the paper and you allow all of your thoughts to flow out. This is incredibly beneficial because the brain only consciously holds on to about seven thoughts at once and students might struggle to come up with an appropriate essay theme if their brain is being clogged up by lists of other things to such as a shopping list and the time of your next dentist appointment. But by writing everything down, you clear the way for your subconscious mind to start creatively mulling over potential ideas until you generate a list of things you like. When this timer is up you will find that there is often one or two different ideas that continue to pop up in your writing, a pattern which will serve as the direction for your topic. http://www.wdassociation.org/choosing-a-brilliant-dissertation-topic-onmarketing.aspx