5) Public Relations Budget Template.xls 3d454r
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PUBLIC RELATIONS BUDGET TEMPLATE (MON How to Use This Template*
This template will A) help you plan your PR budget and B) let y what you actually end up spending.
Just fill in your projected expenses for the corresponding tim Subscriptions, Media Relations, etc.) and totals will be calculate the actual expenses table to see how well you're sticking to
Sheet 2 (Budget - Monthly) is for budget planning on a month- Quarterly) is for budget planning on a quarterly basis.
*Wondering how PR affects your overall marketing budget? Take your to the MASTER marketing budget template.
LATE (MONTHLY & QUARTERLY)
get and B) let you compare that projected budget to
rresponding time periods and categories (e.g. will be calculated automatically. You can then update u're sticking to your budget.
ng on a month-by-month basis, while Sheet 3 (Budget ly basis.
dget? Take your totals from this template and plug them into
PUBLIC RELATIONS BUDGET (MONTHLY) 2014 Projected Expenses PUBLIC RELATIONS
Jan-15
Feb-15
Mar-15
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$1,700
$1,700
$1,700
Jan-15
Feb-15
Mar-15
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
SUBSCRIPTIONS Press release service (e.g. PRWeb) Research/ service (e.g. Cision) Reputation monitoring software (e.g. Vendasta)
CONTENT Press releases Newsletters Reports Guest posts
EVENTS / TRADESHOWS ission Transportation Accommodations Meals
MEDIA RELATIONS / AWARDS Dinners Gifts Award entry fees
AGENCY Retainer fees Expenses Other
TOTAL
2014 Actual Expenses PUBLIC RELATIONS
SUBSCRIPTIONS Press release service (e.g. PRWeb) Research/ service (e.g. Cision) Reputation monitoring software (e.g. Vendasta)
CONTENT Press releases Newsletters Reports
Guest posts
$100
$100
$100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$1,700
$1,700
$1,700
EVENTS / TRADESHOWS ission Transportation Accommodations Meals
MEDIA RELATIONS / AWARDS Dinners Gifts Award entry fees
AGENCY Retainer fees Expenses Other
TOTAL
Fill in your projected expenses here. (Those "$100" entries are placeholders.)
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
$0
$0
$0
$0
$0
$0
$0
$0
Sep-15
Oct-15
Nov-15
Fill in your actual expenses here. (Those "$100" entries are placeholders.)
Apr-15
May-15
Jun-15
Jul-15
Aug-15
$0
$0
$0
$0
$0
$0
$0
$0
Dec-15
2015 Total $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
$0
$5,100
Dec-15
2015 Total $300 $300 $300 $300 $300 $300
$300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $0
$5,100
PUBLIC RELATIONS BUDGET (QUARTERLY) 2014 Projected Expenses PUBLIC RELATIONS
Q1 2015
Q2 2015
SUBSCRIPTIONS Press release service (e.g. PRWeb) Research/ service (e.g. Cision) Reputation monitoring software (e.g. Vendasta)
$300 $300 $300
CONTENT Press releases Newsletters Reports Guest posts
$300 $300 $300 $300
EVENTS / TRADESHOWS ission Transportation Accommodations Meals
$300 $300 $300 $300
MEDIA RELATIONS / AWARDS Dinners Gifts Award entry fees
$300 $300 $300
AGENCY Retainer fees Expenses Other
$300 $300 $300
TOTAL
$5,100
$0
2014 Actual Expenses PUBLIC RELATIONS
Q1 2015
Q2 2015
SUBSCRIPTIONS Press release service (e.g. PRWeb) Research/ service (e.g. Cision) Reputation monitoring software (e.g. Vendasta)
$300 $300 $300
CONTENT Press releases Newsletters Reports
$300 $300 $300
Guest posts
$300
EVENTS / TRADESHOWS ission Transportation Accommodations Meals
$300 $300 $300 $300
MEDIA RELATIONS / AWARDS Dinners Gifts Award entry fees
$300 $300 $300
AGENCY Retainer fees Expenses Other
TOTAL
$300 $300 $300 $5,100
$0
Fill in your projected expenses here. (Those "$300" entries are placeholders.)
Q3 2015
Q4 2015
2015 Total $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
$0
$0
$5,100
Fill in your actual expenses here. (Those "$300" entries are placeholders.)
Q3 2015
Q4 2015
2015 Total $300 $300 $300 $300 $300 $300
$300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $0
$0
$5,100
This template will A) help you plan your PR budget and B) let y what you actually end up spending.
Just fill in your projected expenses for the corresponding tim Subscriptions, Media Relations, etc.) and totals will be calculate the actual expenses table to see how well you're sticking to
Sheet 2 (Budget - Monthly) is for budget planning on a month- Quarterly) is for budget planning on a quarterly basis.
*Wondering how PR affects your overall marketing budget? Take your to the MASTER marketing budget template.
LATE (MONTHLY & QUARTERLY)
get and B) let you compare that projected budget to
rresponding time periods and categories (e.g. will be calculated automatically. You can then update u're sticking to your budget.
ng on a month-by-month basis, while Sheet 3 (Budget ly basis.
dget? Take your totals from this template and plug them into
PUBLIC RELATIONS BUDGET (MONTHLY) 2014 Projected Expenses PUBLIC RELATIONS
Jan-15
Feb-15
Mar-15
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$1,700
$1,700
$1,700
Jan-15
Feb-15
Mar-15
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
SUBSCRIPTIONS Press release service (e.g. PRWeb) Research/ service (e.g. Cision) Reputation monitoring software (e.g. Vendasta)
CONTENT Press releases Newsletters Reports Guest posts
EVENTS / TRADESHOWS ission Transportation Accommodations Meals
MEDIA RELATIONS / AWARDS Dinners Gifts Award entry fees
AGENCY Retainer fees Expenses Other
TOTAL
2014 Actual Expenses PUBLIC RELATIONS
SUBSCRIPTIONS Press release service (e.g. PRWeb) Research/ service (e.g. Cision) Reputation monitoring software (e.g. Vendasta)
CONTENT Press releases Newsletters Reports
Guest posts
$100
$100
$100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$100 $100 $100
$1,700
$1,700
$1,700
EVENTS / TRADESHOWS ission Transportation Accommodations Meals
MEDIA RELATIONS / AWARDS Dinners Gifts Award entry fees
AGENCY Retainer fees Expenses Other
TOTAL
Fill in your projected expenses here. (Those "$100" entries are placeholders.)
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
$0
$0
$0
$0
$0
$0
$0
$0
Sep-15
Oct-15
Nov-15
Fill in your actual expenses here. (Those "$100" entries are placeholders.)
Apr-15
May-15
Jun-15
Jul-15
Aug-15
$0
$0
$0
$0
$0
$0
$0
$0
Dec-15
2015 Total $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
$0
$5,100
Dec-15
2015 Total $300 $300 $300 $300 $300 $300
$300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $0
$5,100
PUBLIC RELATIONS BUDGET (QUARTERLY) 2014 Projected Expenses PUBLIC RELATIONS
Q1 2015
Q2 2015
SUBSCRIPTIONS Press release service (e.g. PRWeb) Research/ service (e.g. Cision) Reputation monitoring software (e.g. Vendasta)
$300 $300 $300
CONTENT Press releases Newsletters Reports Guest posts
$300 $300 $300 $300
EVENTS / TRADESHOWS ission Transportation Accommodations Meals
$300 $300 $300 $300
MEDIA RELATIONS / AWARDS Dinners Gifts Award entry fees
$300 $300 $300
AGENCY Retainer fees Expenses Other
$300 $300 $300
TOTAL
$5,100
$0
2014 Actual Expenses PUBLIC RELATIONS
Q1 2015
Q2 2015
SUBSCRIPTIONS Press release service (e.g. PRWeb) Research/ service (e.g. Cision) Reputation monitoring software (e.g. Vendasta)
$300 $300 $300
CONTENT Press releases Newsletters Reports
$300 $300 $300
Guest posts
$300
EVENTS / TRADESHOWS ission Transportation Accommodations Meals
$300 $300 $300 $300
MEDIA RELATIONS / AWARDS Dinners Gifts Award entry fees
$300 $300 $300
AGENCY Retainer fees Expenses Other
TOTAL
$300 $300 $300 $5,100
$0
Fill in your projected expenses here. (Those "$300" entries are placeholders.)
Q3 2015
Q4 2015
2015 Total $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
$0
$0
$5,100
Fill in your actual expenses here. (Those "$300" entries are placeholders.)
Q3 2015
Q4 2015
2015 Total $300 $300 $300 $300 $300 $300
$300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $0
$0
$5,100
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