A Project Report On Analysis On Customer Of Big-bazaar 3u534w

“A Analysis on Customer of Big-Bazaar”. Executive summary Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2010. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%. The retail market is most fragmented in the world and only 2% of the entire retailing business is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon. I considered the Big-Bazaar Hubli for studying the consumer expectation, and what are the factors that influence to customer to walk-in, in Big Bazaar Hubli. Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the ‘eastern’ model, the changing behaviour the Indian customers. The project involves three main aspects namely industry profile, company profile and analysis part. In industry profile about the retail sector, in company profile history of the organization, achievements; a detailed study has been made. In the analysis part, objectives and data collection method, sampling design, sampling size, sampling method and mainly I have analyzed the collected primary data using SPSS, the primary data have been collected through questionnaires. Finally findings, recommendations, limitations and conclusion are derived.

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“A Analysis on Customer of Big-Bazaar”.

Introduction to the topic As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer Inplant project I’m doing live project, on a “A analysis on customer of Big-Bazaar at Hubli”. ( to improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar.

Need for the study Big Bazaar has newly established its Hubli store on last 29th July 2007. The Big Bazaar has done analyzing of projects to know the consumer expectation, consumer satisfaction level and now the Big Bazaar has gained good grip on the Hubli market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study “A Analysis on customer of Big-Bazaar,at Hubli”. objectives  To under stand the factors which influence customers to visit Big- Bazaar

Hubli,  To study the present promotion activities of Big-Bazaar Hubli  To understand the customer opinion about product, services, and prices

 To evaluate customer walk-in at Big-Bazaar  To know the customers expectation towards Big-Bazaar Hubli, Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”.  To ascertain the satisfaction level of customers of Big-Bazaar Hubli,

Research methodology Type of research The research was Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know “Analysis on customer of BigBazaar at Hubli”. 2) Secondary data The major source of secondary or ing data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are the source of information. Survey method The related data or information was obtained by personal istration of questionnaire, Sample size A sample size of 100 Sampling Frame The customers of Hubli


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“A Analysis on Customer of Big-Bazaar”. Sampling unit Individual customers of Big Bazaar Hubli Sampling method The method for survey was, non-probabilistic convenience sampling method

Benefits to me – The project helped me to have an insight of the customer perception towards Big Bazaar Hubli, the concept of consumer thinking process towards shopping. As a consumer what are the expectations towards Big Bazaar Hubli. And what are the different offers executed by Big Bazaar during my SIP project. And it was more about live project and, I was able to understand different aspects with regards Big Bazaar Hubli. Benefits the company – With the help of this report company could find out the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the consumer expectation towards increase walk-in, in Big Bazaar Hubli.


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Findings The overall project is mainly of” Analysis on customer of big bazaar. at hubli In this project the major findings are as follows During the project period there are totally 3 different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days.  The consumer walk-in, in big bazaar is very high during the offer periods.  81% of the customers prefer to visit Big Bazaar due to the availability of the variety of products.  75% of customers of Hubli prefer to visit big bazaar.  63% of Hubli customer thinks that there is always any new offers before visiting big bazaar.  63% of customers of big bazaar expect good offers from big bazaar.  74% consumers are satisfied with the offers from big bazaar Hubli.  68% of the customers are satisfied by the quality of the products at Big Bazaar  66% customers visit Big Bazaar for purchasing rather than a visit.  65% of the customers are satisfied by the service provided at Big Bazaar  Most of the customers would definitely visit Big Bazaar again.


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Recommendations The overall project is mainly of Analysis on customer of big bazaar it nothing but how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows.  During offers period’s big bazaar has to provide transportation facilities to increase customer walk-in .  Transportation facilities during offers.  Providing awareness about the new offers to the loyal customers  Ambience with proper ventilation and sitting arrangements and restaurant.  Separate ladies rest room..  Providing hip cards.

 Since the Tv ment is most attractive media as per the

respondents view, company can concentrate on TV ads by making them more attractive and in a medium that’s understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,

 Hoardings & Paintings are good source of ments so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas.


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“A Analysis on Customer of Big-Bazaar”.  Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.

 Now a days Radio & Internet are good source of medias company has to give more ments on these medias, to reach maximum people.

Conclusion I conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the Big Bazaar has been doing good in of understanding customer expectation and providing them good offers and products in of fulfilling their expectation. During the project I came to know about the different offers of big bazaar, what a normal consumer thinks before walk-in at big bazaar. And the different factors which influence customers to visit big bazaar. And the factors which we need focus to improve customer walk-in at Big Bazaar hubli. The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers.

The ment

of the company like TV ads, print media & pamphlets are good

ments which made its place in minds of customer to find BIGBAZAAR differently. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. them ment is one of the leading activity or unique among all other activities & has high influence on the customer walk-in.


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Section A


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INDUSTRY PROFILE INTRODUCTION Retail is India’s largest industry ing for over 10 per cent of the country’s GDP and eight per cent of the employment. The industry in India has emerged as one of the most dynamic and fast paced ones with several players entering the market. The Indian retail market is expected to grow from US$ 300+ billion to US$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven by changing lifestyle’s, strong income growth, western influence and favorable change in demographic patterns, Indian retail is expanding at a rapid pace. Retail market essentially comprises:  Shopping centers: there is an increase in the number of shopping centers in both tier-I and tier-II cities. India can expect to have 600 new shopping malls by 2010.  Food retail  Kid’s retail  Agriculture and Floriculture  Electronics goods market. “Retailing is a distinct, diverse and dynamic sector” . “It is an activity of enormous economic significance to most developed nations”. It generates revenue Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. and wealth for nation, encourages investments and brings technological advancements.

Stated that “it brings employment and creates wealth of the economy”. “It is a vibrant part of our changing society and a major source of employment” Retailing performs activities at larger level so it requires massive manpower to handle and manage it’s operations. Retailing also helps society in general by providing goods and services in reasonable price and increasing their standards of living. “Retailing activity can be viewed as a significant contributor to the economy in general”. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale.” Retailing makes products and services available in large quantities. Retailers produce or order the products/services in bulk so they can take advantage of economy of scale and thus they can formulate competitive pricing strategies. Products and services are generally sold through the store or on the internet.

Introduction to Retail Industry The first decade of modern retail in India has been characterized by a shift from traditional kirana shops to new formats including department stores, specialty stores hypermarkets, and supermarkets and across a range of categories. Modern retail formats have mushroomed in metros and mini-metros. In the last few years, modern retail has also established its presence in the small cities, exposing residents to shopping options like never before.Some of these stores are branded stores(exclusive showrooms either owned or franchised out by a manufacturer) , Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. specialty stores(greater choice to consumer, comparison between brands is possible) , department stores/supermarkets (one stop shop catering to varied consumer needs) , hyper-mart (low prices , vast choice available including services such as cafeterias.) , shopping malls (variety of shops available to each other ).

An overview on Retail Revolution in India Retail in India is on a cusp of transformation. Organized retailing as a professional service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous pace with a potential of creating over 2 million new (direct) jobs within the next six years, assuming an 8 to 10 per cent share of organized retailing in the total retail business. The fast changing retail environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. As retailers work directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the retail business world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. Market Trends, Challenges & Opportunities 1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving retail growth. For eg, retail food sales dominate the total retail market in Brazil, ing for almost 54 percent of the total retail sales, while Russia is the fastest growing retail food sales market in the world, with the potential to again double in size by 2008. Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 2. The prevalence of English as a language of communication to a very great extent facilitates material sourcing and business communication. While India and Russia pose no problems in this regard, Brazil and China present communication problems for foreign companies. 3. The importance of governments that are quick on decision-making and ing liberal trade laws cannot be emphasized enough. In China, for instance, being a non-democratic country makes it easier for foreign investors to do business sans bureaucratic red-tapism (in comparison to a democratic country like India), the obvious reason being that the political establishment is not directly able to the people. 4. Growing urbanization and metropolitan saturation is leading to the expansion of retail formats and investment opportunities towards tier-II cities and rural hubs across all four countries. 5. Continued economic reforms together with the growth of organised retail (especially in the F&G segment) have led to growing rural incomes, triggering off far-reaching, social impacts. The ‘Golden Quadrilateral' plan for roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai and Chennai, will have massive economic and social repercussions on rural and semi-rural clusters along the vast network. In China too, the government plans to create a rural retail network covering 70 percent of all villages by 2008.


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“A Analysis on Customer of Big-Bazaar”. Retail and India India's imminent urbanization process has implications for demand for housing, urban infrastructure, location of retail, and demand for consumer durables. The on-stream infrastructure development will drive growth in the transportation sector, spur demand for vehicles, increase real estate values along the “Golden Quadrilateral” corridor, and potentially boost construction of suburban homes as people escape congested cities. Plus, it will open up thousands of villages en route to a global audience and effectively integrate them with the growing Indian economy. • Growth of the Retail market, to a great extent, is the dependent on the size of the country's consuming class and the rate of growth of GDP, especially disposable incomes. • India is the world's second most populous country and its GDP growth is likely to sur that of China by 2015. • It is estimated that India's GDP will sur that of the US before 2050, to make it the world's second largest economy. • Reflecting on the robust growth in India's GDP, consumer expenditure (in current prices) grew at a relatively high pace of nearly 10 percent per annum over the past two years. • India's advantage lies in the fact that it has the largest young population in the world – over 890 million Indians are below 45 years of age. The median age for India is 25 years as compared to 28 years for Brazil, 33 years for China and 38 years for Russia.


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“A Analysis on Customer of Big-Bazaar”. • There are more English speaking people in India than on the European continent. • The retailing industry in India, estimated at USD 270 Billion in 2006, is expected to double to USD 440 Billion by 2010. • The size of the organized retailing market in 2006 stood at USD 12.4 Billion in 2006, thereby making up a mere 4.7 percent of the total retailing market. • Of the total retail market, food and grocery retail is by far the single largest block estimated to be worth a whopping Rs.642, 200 crore, but more than 99 percent of this market is dominated by the neighborhood mom & pop stores. • Clothing, textiles and fashion accessories constitute the second largest block. • For the year 2007, the India Apparel Report 2007 expects growth of organized retail to touch 40 percent. From 2008 onwards (until at least 2010), organized retail is expected to around 45 percent YoY growth in India. • Total retail in India, which ed 5.7 percent YoY growth from 2004-2006, to range between that and 6 percent YoY growth over the next 3-4 years. • With these growth percentages and following from our estimates for 2006, the future estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008 – Rs.111, 500 crore; 2009 – Rs.162,000 crore; and 2010 – Rs.235,000 crore. (*Estimates based on 2006 prices). • In of formats, the energy in of new investments is expected to be driven towards the supermarkets and hypermarket segments. • All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group – have shown interest towards developing these two formats, along with wholesale, cash & carry outlets, while India's largest retailer – Retail India Ltd. – Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. has a continuous store rollout schedule for its Big Bazaar hypermarkets and Food Bazaar supermarkets.

Company Profile Why pantaloon

Pantaloon is not just an organization – it is an institution, a center of learning & development. We believe that knowledge is the only weapon at our disposal and our quest for it is focused, systematic and unwavering. At Pantaloon, we take pride in challenging conventions and thinking out of the box, in traveling on the road less traveled. Our corporate doctrine ‘Rewrite Rules, Retain Values’ is derived from this spirit. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1987. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched all in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. Today we are the fastest growing retail company in India. The number of stores is going to increase many folds year on year along with the new formats coming up. The way we work is distinctly "Pantaloon". Our courage to dream and to turn our dreams into reality – that change people’s lives, is our biggest advantage. Pantaloon is an invitation to a place where there are no boundaries to what you can achieve. It means never having to stop asking questions; it means never having to stop raising the bar. It is an opportunity to take risks, and it is this ion that makes our dreams a reality. Come enter a world where we promise you good days and bad days, but never a dull moment!

Company profile

Pantaloon Retail (India) Limited, is India's leading retail company with presence across multiple lines of businesses. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. is able to capture almost the entire consumption basket of the Indian consumer. Headquartered in Mumbai (Bombay), the company operates through 7 million square feet of retail space, has over 1000 stores across 50 cities in India and employs over 25,000 people. The company ed a turnover of Rs 2,019 crore for

FY

2005-06.

Pantaloon Retail forayed into modern retail in 1987 with the launching of fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain that combines the look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, food and grocery chain and launch Central, a first of its kind seamless mall located in the heart of major Indian cities. Some of it's other formats include, Collection i (home improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and stationary), all (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories). It has recently launched its e-tailing venture, futurebazaar.com. The group's subsidiary companies include, Home Solutions Retail India Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The group also has t venture companies with a number of partners including French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee of international brands like Marks & Spencer, Debenhams, Next and Guess in India.

Future Group


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Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to cater to the entire Indian consumption space. The Future Group operates through six verticals: Future Retail (encoming all retail businesses), Future Capital (financial products and services), Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media). Future Capital Holdings, the group's financial arm, focuses on asset management and consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, Indivision. It also plans to get into insurance, consumer credit and other consumer-related financial products and services in the near future.

Future Group's vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. the core values at Future Group is, 'Indianess' and its corporate credo is - Rewrite rules, Retain values. Future Group Manifesto “Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve. Future Group will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners.

Our customers will not just get what they need, but also get them where, how and when they need. We will not just post satisfactory results, we will write success stories. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow.


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“A Analysis on Customer of Big-Bazaar”. It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing.

Business Description Pantaloon Retail (India) Ltd. The Company's principal activity is to operate chain retails stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big Bazaar is the discount store, which offers a wide range of products under one roof. The products include apparels and non-apparels such as utensils, sports goods and footwear. The Company also has its presence into gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides a range of food and grocery products ranging from fresh fruits and vegetables, staples, FMCG products and ready-to-cook products. The Central offers a chain of stores including books and music stores, global brands in fashion, sports and lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores focus largely apparels and accessories.


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“A Analysis on Customer of Big-Bazaar”. Group Vision Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

Group mission  We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.  We will be the trendsetters in evolving delivery formats, creating retail reality, making consumption affordable for all customer segments – for classes and for masses.  We shall infuse Indian brands with confidence and renewed ambition.  We shall be efficient, cost- conscious and committed to quality in whatever we do.  We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

Core Values •

Indian ness: confidence in ourselves.

•

Leadership: to be a leader, both in thought and business.

•

Respect & Humility: to respect every individual and be humble in our conduct.


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“A Analysis on Customer of Big-Bazaar”. •

Introspection: leading to purposeful thinking.

•

Openness: to be open and receptive to new ideas, knowledge and information.

•

Valuing and Nurturing Relationships: to build long term relationships.

•

Simplicity & Positively: Simplicity and positively in our thought, business and action.

Big Bazaar “Isse sasta aur accha kahin nahi” Shop till you drop! Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar India’s favorite shopping destination. At Big Bazaar, you will get the best products at the best prices -- this is our guarantee. From apparel to general merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car accessories, books and music, computer accessories and many, many more. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. If you are a fashion conscious buyer who wants great clothes at great prices, Big Bazaar is the place to be. Leveraging on the company’s inherent strength of fashion, Big Bazaar has created a strong value-for-money proposition for its Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. customers. This highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets, which principally revolve around food, groceries and general merchandise. Boasting of an impressive array of private labels, Big Bazaar is continually striving to provide customers with a ‘complete’ look. So be it men’s wear, women’s wear, kids wear, sportswear or party wear, Big Bazaar fashions has it all! Big Bazaar has clearly emerged as the favorite shopping destination for millions of its consumers, across the country, it’s success is a true testament to the emotional bonding it has established with the Indian consumer, on of its value offerings, asp rational appeal and service levels. We believe Big Bazaar is a true pan-Indian model that can enter into most towns in India and democratize shopping everywhere.

26th January, 2007..., 15th August, 2007… India’s Sabse Sasta Din The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident on 26th January 2006. On the day India celebrates its Republic Day, the company honored the consumer by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar and Food Bazaar outlets across the country were offered products at prices never heard before in the history of shopping. The offers were spread across categories from electronics to utensils, from apparel to furniture and food. This event received tremendous response from the regular and an entirely new set of shoppers, which resulted in nearly 2 million people visiting the stores on that day. And most stores were able to post record sales for a single day. Babasabpatilfreepptmba.com

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Pan India Model Riding on the consumption boom that the country has been witnessing over the past couple of years, the company further expanded its foray into the value space by adding 10 stores during the year 2005-06, entering new cities like Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot. The excellent performance of these new stores, further fortified the mass appeal of Big Bazaar as a true, family-shopping destination. The total number of Big Bazaar outlets as on June 2006 stood at 30 stores and over 1.20 million square feet of retail space.

FASHION FOCUS Big Bazaar continues to be a fashion-led delivery format, with fashion comprising about 40 per cent of its revenues. Fashion got a further fillip through the standardization of the visual merchandise at all existing and new stores. The communication focused on it being the fashion destination of the masses.

Big Bazaar Getting Bigger Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. An interesting development has been the increase in the categories and micro merchandising at Big Bazaar. New categories like consumer electronics, furniture, communication, food and beverage, pharmacies, beauty retail, salons, books, stationery and music are being added and Big Bazaar is getting bigger in space. A Big Bazaar store measuring more than 150,000 square feet opened in Bangalore in October 2006. This takes Big Bazaar to the next level.

Private Label Initiatives On the private label front, the company increased its share of private brands as a percentage of the total fashion revenues from about 40 per cent in 2004-05 to over 50 per cent in 2005-06. For the year under review, the private label fashion category also witnessed a significant growth over the past year by nearly 120 per cent.

Big Bazaar Fashion-Private Label Brands Big Bazaar has gradually introduced private labels in fashion over the last few years. Every year, new private labels are introduced to increase their share over other brands. Some of the private labels launched include: Ctee A brand of T-shirts with smart lines and remarks, it is targetted at the young and young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men. Knighthood


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“A Analysis on Customer of Big-Bazaar”. It is the men’s formalwear brand with a wide range that includes formal shirts, tros, suits, blazers and basic men’s accessories like ties and handkerchiefs. DJ&C India`s cool answer to international labels is positioned for the 20-35 year age group. It targets both men and ladies and the range includes designer denims, casuals, street-wear and campus-wear. DJ&C Sports This is a unisex sportswear range for the age group of 20-40 years. Shatranj The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani sets. Shyla True to its tagline `what women want’, Shyla offers a complete range of formal/semi-casual line of ladies tops, tros, skirts, etc. Srishti The complete ethnic wear range offering a range of traditional designs for ladies, encomes both salwar kameez sets and mix-n-match/fusion wear. Pink n Blue The kids’ brand range created to celebrate the spirit of childhood, has the blue range for boys and pink for girls. There is an infant line available as well. Pink n Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans, tros, shorts, dresses and ethnic-wear/occasion-wear. Babasabpatilfreepptmba.com

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FOOD BAZAAR Across India, food habits vary according to community, customs and geography. Food Bazaar, through its multiple outlets addresses this. At the same time it offers best quality products at wholesale prices to a wide cross section of the India population. Food Bazaar effectively blends the look, touch and feel of the Indian bazaar with the choice, convenience and hygiene that modern retail provides. The food and grocery division of the company was launched in 2002-03 and has grown to 47 stores nationwide at the end of the current financial year. Most stores are located within Big Bazaar, Central and Pantaloons and act as strong footfall generators. There are separate stand-alone Food Bazaars as well. The business contributed just under 50 per cent of value retailing, and about 20 per cent to the company’s turnover during 2005-06. Food Bazaar offers a variety of daily consumption items, which include staples, soaps and detergents, oils, cereals and biscuits. On the product category side, the primary segregation is done on the basis of staples, fresh produce, branded foods and home and personal care products.

d companies (Partner Companies) Pantaloon Industries limited Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the Bombay Stock Exchange. The main activities of PIL are to set up textile units and manufacturing and marketing of fabrics and readymade garments.

Home Solutions Retail India Ltd. Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and consumer electronics retailing segment. It caters to home management requirements and products, including furnishings and textiles, furniture, consumer electronics, home electronics and home services. It operates retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.

Future Capital Holdings Future Capital is the financial arm of the group and is involved in asset management (both private equity and real estate funds) with plans to get into other financial services including insurance, credit and other consumer related financial services. It’s associate companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co. Ltd.

Coverge M retail (India) Ltd ConvergeM Retail (India) Ltd., leads the group’s foray into the communication and IT products segment. It operates formats like M-Port, MBazaar and Gen M. Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Indus League Clothing Ltd. The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd. The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling Company, Sports Bar and Brew Bar.

t Ventures Companies Planet Retail Holdings Ltd. The group is a t venture partner in Planet Retail Holdings Ltd., which operates sports, lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of brands like Marks & Spencer, Guess, Debenhams and Puma in India. Footmart retail Footmart Retail is a t venture with Liberty Shoes and is engaged in the retailing of footwear products in India. GJ Future Fashions GJ Future Fashions is a t venture with kid’s apparel manufacturer - Gini & Jony. Capita Land Retail India The group is a t venture partner in CapitaLand Retail India, along with Singapore-based CapitaLand Limited. The company provides retail management Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. services to retail properties owned or managed by various group companies and investment funds. ETAM Future Fashions India Pvt. Ltd. ETAM Future Fashions India Pvt. Ltd., is a t venture with French-retailer, ETAM and the group. The company is involved in manufacturing and distribution of women’s fashion and lingerie products.

Big Bazaar store, Hubli Store study

Different levels of the store : Level 1:

DEPARTMENTS WITH THEIR PRODUCTS: -

a) Depot: 1) General books 2) Office stationary 3) Children stationary 4) Film VCD’s & DVD

b) NBD (New Business Development) Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 1) Watches 2) Fashion Jewelry 3) Sunglasses 4) Auto accessories 5) Car audio systems

c) Gold Bazaar: Navaras Gold Jewelry (This is the separate unit not related to Big Bazaar they share profits on percentage basis) d) Mobile Bazaar: 1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies 2) Mobile accessories 3) Codeless phones & land line phones e) Star Sitara: 1) Cosmetics 2) Fragrances 3) Herbals 4) Pharmaceuticals f) Shringar : 1) Bangles 2) Jewelry sets 3) Bracelets 4) Hair Accessories 5) Bidies 6) Chins Babasabpatilfreepptmba.com

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Plastics, Utensils, Crockery (PUC) g) Plastics: 1) Buckets 2) Casseroles 3) Containers 4) Boxes 5) Flasks 6) Bowls 7) Jugs & sippers 8) Bottles & Mugs

h) Utensils: 1) Plates, Bowls, Glasses 2) Non stick Cookware’s 3) Kitchen tools 4) Tiffin Boxes

i) Crockery 1) Crockery cutlery 2) Table Materials / Napkins 3) Casseroles 4) Dinner sets 5) Wine, Juice Glasses

j) Luggage: Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 1) Travel bags 2) Trolleys 3) Bags: Schools, Collage Ladies purse 4) Suitcase

Level 2 a) Ladies Department:(SKD) 1) Sarees 2) Dress materials 3) Under garments 4) Nightwear’s 5) Western wear’s

b) Men’s Department: 1) Formals (Shirts & Pants) 2) Casuals (Shirts & pants) 3) Party wears 4) Jeans T-Shirts 5) Others Accessories (Lungi Dhoti etc) 6) Fabrics (Cut pieces) 7) Suits & Blazers 8) Levi’s Signature garments


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“A Analysis on Customer of Big-Bazaar”. Level 3 a) Furniture Department: 1) Dining Table 2) Bedroom Accessories 3) Hall accessories (Sofa sets, Chairs, Computer table etc) 4) Mattresses

b) Footwear Bazaar : 1) Sports Shoes 2) Formal Shoes 3) Casual Shoes 4) Mens Sandals 5) ladies Sandals 6) Ladies Casuals 7) Ladies Chappel 8) Ladies fancy Sleepers 9) ladies Sports shoes c) Home Décor: 1) Flower vase 2) Artificial Flowers 3) Religious gifts 4) Candle stand 5) Umbrellas 6) Photo Frames 7) Assorted color Stones 8) Frame Paintings 9) Water falls (artificial) Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 10) Birthday items

d) Home line: 1) bed sheets, Pillows , bed spreads 2) Towels, Yellow dust 3) Razai , Carpets, Cushion covers 4) Chair bags

e) Toys Dept: 1) Soft toys 2) Educational toys 3) Board games, Action figures 4) Dolls

Kids department f) Boys section: 1) T-Shirts, Tros, jeans 2) Cotton shirts, Cargo, Codraw 3) Ethic wears 4) Co ordinates 5) Rain cotes

g) Girls Section: 1) Ethic wears 2) Co- ordinates 3) Cotton frocks Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 4) Western wears

h) Infants: 1) Jhablas 2) Vests 3) Bibs feedings 4) Bed items 5) Baba suits 6) Frocks

Level 4

a) Beverages: 1) Soft drinks 2) Mineral water 3) Juices 4) Health drinks 5) Frozen items

b) Confectionaries: All kinds of Chocolates & Confectionaries Babasabpatilfreepptmba.com

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c) Fruits & Vegetables:

d) Staples Dept: 1) Dal, Rice, Atta, Rava items 2) Oil’s, Masala items 3) Dry fruits 4) Spicy items 5) Ready meals 6) Breakfast cereals

e) Process Dept: 1) Health drinks 2) Ready to eat 3) Corn flaks, Chips 4) Instant mixes 5) Soups, Bread items, pickle 6) Spreads

Non-food Dept f) Home care: 1) Phenyl, Detergents 2) Dish wash, Tissue papers, Scratch Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. 3) Shoe cases, Fresh wrap,

g) Personal care: 1) Soaps, tooth paste, Shampoo 2) Deodorants, Body spry 3) Baby food, Talcum powder 4) Men’s apparel Level 5 Electronic Bazaar:

1) Televisions 2) Sound System 3) Refrigerators 4) Washing machines 5) Microwave 6) Rice cookers 7) Juicers 8) Irons, Mixers & Grinders

Awards and recognition National Retail Federation •

International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of


Page 39

“A Analysis on Customer of Big-Bazaar”. the past recipients of this award include Metro AG, Carrefour, ItoYokado, Zara and Boticario. Retail Asia, Retail Asia Pacific Top 500 Awards •

International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of the participants of this award include Metro AG, Carrefour, Ito-Yokado, Zara and Boticario.

Awards and Recognition 2008  The Reid & Taylor Awards For Retail Excellence 2008  Retail Leadership Award: Kishore Biyani  Retail Best Employer of the Year: Future Group  Retailer of The Year: Home Products and Office Improvements:

HomeTown The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress - Asia’s single most important global platform to promote world-class retail practices - and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail Congress 2008. 2007 Images Retail Awards  Most ired Retail Face of the Year: Kishore Biyani  Most ired retailer of the year: Large format, multi product store: Big Bazaar 

Most ired retailer of the year: Food and Grocery: Food Bazaar


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“A Analysis on Customer of Big-Bazaar”. 

Most ired retailer of the year: Home & office improvement:

HomeTown 

Most ired Retail Company of the year: Pantaloon Retail (India) Ltd.  Images Retail Forum followed strict international benchmarks in deciding

the top honours for Images Retail Awards ’07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver.

National Retail Federation Awards ssInternational Retailer for the Year 2007 – Pantaloon Retail (India) Ltd The National Retail Federation is the world’s largest retail trade association with over 1.4 million in the US and across the world. Some of the past winners of the award include Metro AG (), Carrefour (), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at the Retail’s Big Show held in January 2007 in New York. World Retail Congress Awards Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals from over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA. Hewitt Best Employers 2007 Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best employers in India, as part of its global initiative. It is based on CEO interview, People Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer to feature among the twenty-five best employers in India.

PC World Indian Website Awards Best Indian Website In The Shopping Category - Futurebazaar.comPC World, a leading consumer technology magazine selected the best Indian websites in various categories based on use of technology for delivering solutions, information being presented in an intuitive and concise manner and overall experience aided by design. Reader’s Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar The Reader’s Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has won this award.

2006 Retail Asia Pacific Top 500 Awards Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd Best Retailer in India – Pantaloon Retail (India) Ltd


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“A Analysis on Customer of Big-Bazaar”. The Retail Asia publication in association with EuroMonitor and KPMG honours the best retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore in October, 2006. Asiamoney Awards Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd. The Asiamoney publication conducts a poll among fund manages and investors and does a quantitative analysis of financial performance to select best managed companies in Asian countries.

Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani Considered to be one of the most prestigious business awards in India, a jury comprising leading names in Indian business selected the winners based on courage, creativity, ion, endurance and vision. CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year – Kishore Biyani Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG. Lakshmipat Singhania – IIM Lucknow National Leadership Awards Young Business Leader – Kishore Biyani Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. The award recognizes and honors individuals who have contributed consistently to the betterment of our country through their pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006.

Images Retail Awards 

Best Value Retail Store – Big Bazaar



Best Retail Destination – Big Bazaar



Best Food & Grocery Store – Food Bazaar



Retail Face of the Year – Kishore Biyani

The Images Retail Awards are decided through a nationwide consumer & industry poll and nominations followed by performance assessment by team of analysts and jury. Readers’ Digest Awards Platinum Trusted Brand Award - Big Bazaar The Reader’s Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. CNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket – Big Bazaar Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000 consumers were asked to choose their most preferred brands. Reid & Taylor Awards for Retail Excellence Retail Entrepreneur of the Year – Kishore Biyani

Images Retail Awards 2006 •

Mr. Kishore Biyani – Retail Face of the year

•

Big Bazaar – Best Value Retail Store

•

Big Bazaar – Best Retail Destination

•

Food Bazaar – Best Food and Grocery Store

Readers Digest Platinum Trusted Brand Award •

Big Bazaar - Earning a trusted Place in the everyday lives of consumers

CNBC Awaaz Consumer Awards •

Big Bazaar: Most preferred store

Retail Asia Publishing PRIL – Numero Uno Retail Organisation of India

2005 Readers Digest and Awaaz consumer Award Babasabpatilfreepptmba.com

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Big Bazaar - Most preferred, large, Food and Grocery store

Readers Digest Platinum Trusted Brand Award •

Big Bazaar - Earning a trusted Place in the everyday lives of consumers

Images Retail Awards 2005 •

PRIL – Most ired retailer of the year

•

Food Bazaar - Retailer of the year (food and grocery)

•

Big Bazaar – Retailer of the year (value retailing)

•

Central – Retail launch of the year

Business Today selected PRIL among: •

Top 20 companies in India to watch in 2005

•

India’s most investor-friendly companies in the top 75

•

India’s biggest wealth creators in the top 100

2004 Images Retail Awards 2004 •

PRIL – Most ired retailer of the year

•

Food Bazaar - Retailer of the year (food and grocery)

•

Big Bazaar – Retailer of the year (value retailing)


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Central – Retail launch of the year

Reid & Taylor and DLF Awards •

PRIL – Retailer of the year

2003 Indian Express Award PRIL- Marketing excellence and excellence in brand building

Organizational Structure (Zonal) President

Vice President Babasabpatilfreepptmba.com

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Marketing HR Head Category Head Finance Head Operation Head HEAD

Marketing manager Finance manager HR manager

service manager

Organization Structure of the store


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“A Analysis on Customer of Big-Bazaar”. ss

Departmental Managers: There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture

Departmental Managers: Departmental Managers: There are 2 departments and 8 assistant department managers in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept, Home Décor Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Dept. Each department will be assigned with targets which has to be achieved within the assigned period that may be of Daily, Weekly, monthly and yearly. Each department has a department Manager & Assist DM. Their job is concerned mainly with sales. They look after customer’s orders delivery post sale service if any etc . All Dept managers , Team work under coordination & cooperation.

istration: Store istration comes under Store Manager its functions are store maintenance, House Keeping, Security etc.

Information Technology: This department is responsible for the maintenance of the systems of the stores. All billing machines their functioning networking with the master machine etc. If there is any problem with the machine then this department comes into function. Cashing Dept: This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc under this department all billing machines of the stores comes. The sales amount collected throughout the day by the cashier’s has to be submitted to this department.

Marketing Executive:


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“A Analysis on Customer of Big-Bazaar”. This dept is responsible for the marketing of the store in different different media like Television, Newspaper, and Holdings etc. the authorized person has to visit different companies and has to look after for tie-ups etc.

Visual Merchandise: This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this dept is it divides the store into some departments based on the nature of the product and within the department it decides how the products should be arranged by keeping in mind the customer should not suffer. HR Executive: Human Resource executive mainly look after employees mainly their problems. This department performs the functions like Recruitment, Selection, Training and development.

CSD (Customer Service Desk): This is the separate unit, which is mainly focuses on customer service like if the customer find difficulty in finding any product, Customer complaints any replacement, Customer assistance etc.

Cities where stores are located Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Agra ,Ahmedabad ,Allahabad ,Ambala,Asansol, Bangalore, Bhubaneswar, Chennai, Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Ghaziabad, Gurgaon, Hyderabad, Indore, Hubli, Lucknow, Kanpur, Mangalore, Mumbai, Nagpur, Nasik, Panipat, Pune, Rajkot, Surat, Thane, Thiruvananthapuram,Udupi, Vishakhapatnam

PLANS OF KEY PLAYERS IN INDIA • Pantaloon Retail: Expansion into all possible formats of retail across categories and segments. Approximately 30 million sq.ft by FY10. Turnover expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11. • Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set up multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plus by 2009-10. Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. • RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus Spencer's Hypers covering 4 million sq.ft area by 2010. • Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand on Max Hypermarkets and value retail stores, Home and Lifestyle Centres. • K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home Stop and Hypercity. To open 55 hypermarkets across India by 2015. • Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated sales by March 2007. • Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five years. • Trent Ltd.: To open 27 more stores across its retail formats, adding one million sq.ft of space in the next 12 DLF malls. • Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two formats – Trinethra and Fabmall) plans 220 stores with a projected turnover of over Rs.300 crore ($667 million) this fiscal. • Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore ($278 million) by 2010, targetting 220 outlets, taking its cumulative retail space to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion). • Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network, including 100 hypermalls and several hundred small supermarkets

Board Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Mr. Kishore Biyani, Managing Director Kishore Biyani is the Chief Executive Officer of Future Group and Managing Director, Pantaloon Retail India Ltd. He started off his entrepreneurial career with manufacturing and distribution of branded men’s wear products. In 1987, Kishore Biyani led the group’s foray into modern retail with the opening up of the first department store Pantaloons in Kolkata. In 2001, he created and evolved a pan-Indian, class-less model – Big Bazaar, a hypermarket chain, followed by ‘Food Bazaar’, a supermarket chain, which blended the look, touch and feel of Indian bazaars with western hygiene. This was followed by Central, a first of its kind seamless mall located in the heart of major India

Mr. Gopikishan Biyani, Wholetime Director Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business.

Mr. Rakesh Biyani, Wholetime Director Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats.

Mr. Ved Prakash Arya, Director


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“A Analysis on Customer of Big-Bazaar”. Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of Management, Ahmedabad. Prior to ing Pantaloon Retail, he was the CEO of Globus.

Mr. Shailesh Haribhakti, Independent Director Shri Shailesh Haribhakti, is a Chartered ant, Cost ant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered ants and past president of Indian merchant Chambers. He is on the Board of several Public Limited Companies, including Indian Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited among others. Dr. D O Koshy, Independent Director D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience in the textiles and garment industry and was instrumental in the setting up of NIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultant specializing in international marketing and apparel retail management.

Ms. Anju Poddar, Independent Director Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”. Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a Director, NIFT, Hyderabad chapter. She also serves on the board of Maharishi Commerce Ltd and Samay Books Ltd, among others.

Ms. Bala Deshpande, Additional Director Bala Deshpande, is Non-Executive Director, ICICI Venture Funds and also serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Shoppers’ Stop Ltd, among others. Mr. Anil Harish, Independent Director Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja TMT, among others.


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SECTION B


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Introduction to the topic As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer Inplant project I’m doing live project, on a “A analysis on customer of Big-Bazaar at Hubli”. ( to improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar.

Need for the study Big Bazaar has newly established its Hubli store on last 29th July 2007. The Big Bazaar has done analyzing of projects to know the consumer expectation, consumer satisfaction level and now the Big Bazaar has gained good grip on the Hubli market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study “A Analysis on customer of Big-Bazaar,at Hubli”. objectives  To understand the factors which influence customers to visit Big- Bazaar

Hubli,  To study the present promotion activities of Big-Bazaar Hubli  To understand the customer opinion about product, services, and prices  To evaluate customer walk-in at Big-Bazaar  To know the customers expectation towards Big-Bazaar Hubli, Babasabpatilfreepptmba.com

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“A Analysis on Customer of Big-Bazaar”.  To ascertain the satisfaction level of customers of Big-Bazaar Hubli,

Research methodology Type of research The research will be Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know “Analysis on customer of BigBazaar at hubli”. 2) Secondary data The major source of secondary or ing data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are the source of information. Survey method The related data or information was obtained by personal istration of questionnaire, Sample size A sample size of 100 Sampling Frame The customers of Hubli


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“A Analysis on Customer of Big-Bazaar”. Sampling unit Individual customers of Big Bazaar Hubli Sampling method The method for survey will be, non-probabilistic convenience sampling method


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Benefits to me – The project helped me to have an insight of the customer perception towards Big Bazaar Hubli, the concept of customer thinking process towards shopping. What is the expectation of consumer towards Big Bazaar Hubli. And what are the different offers executed by Big Bazaar during my SIP project. And it was more about live project and, I was able to understand different aspects with regards Big Bazaar Hubli.

Benefits the company – With the help of this report company would be able to find the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the customer expectation towards increase the walk-in, at Big Bazaar Hubli.


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Analysis with the Secondary data With the data collected from the secondary source we can clearly interoperate that the costumer will prefer to visit Big Bazaar more during offer period. In a time frame of two month there were totally three different offers were executed. And the response was good. During the weekends, Sunday and Saturday and also during Wednesday the customer walk-in, is normally high, when we compare to normally day’s.

Analysis and Interpretation 1) Do you know big bazaar?

Valid

Yes

Frequency 100

Percent 100.0


Valid Percent 100.0

Cumulative Percent 100.0

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Analysis From the survey we can come to know that 100% respondents are known the Big Bazaar in Hubli City. Interpretation The study shows that the Big bazaar known by all the 100 respondents Where we have done survey in Hubli.

1. Where do you generally prefer to shop?     

Big bazaar Vishal Birla more Kirana shops Other specify………………………


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Shopping Preference

Big Bazaar Vishal Mega Mart Birla More Kirana Shops Total

Frequency

Percent

Cumulative Percent

75 6 9 10 100

75.0 6.0 9.0 10.0 100.0

75.0 81.0 90.0 100.0


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“A Analysis on Customer of Big-Bazaar”. Shopping Preference 80

60

Frequency

40

20

0 Big Bazaar

Vishal Mega Mart

Birla More

Kirana Shops

Shopping Preference

Interpretation •

75% of people generally like shopping at Big Bazar

•

6% of people generally like shopping at Vishal Mega Mart

•

9% of people generally like shopping at Birla More

•

10% of people generally like shopping at Kirana stores

From the above we can make it out that more than half that is 75% of customers prefer visiting Big Bazar for shopping than comparing to other outlets.

2. Why do you prefer to shop there? (Tick the related options)


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“A Analysis on Customer of Big-Bazaar”. Big bazaar

Vishal

Pick & pay

More

Kirana shops

1. Bulk purchase 2. Location 3. Offers 4. Quality 5. Service


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Others

“A Analysis on Customer of Big-Bazaar”. Bulk Purchase Frequency

Percent

Cumulative Percent

Big Bazaar

45

45.0

45.0

Vishal Mega Mart

13

13.0

58.0

Pick & Pay

10

10.0

68.0

Birla More

9

9.0

77.0

Kirana Shops

23

23.0

100.0

Total

100

100.0

Bulk Purchase 50

40

30

Frequency

20

10

0 Big Bazaar

Pick & Pay Vishal Mega Mart

Kirana Shops Birla More

Bulk Purchase

Interpretation •

45% visit Big bazaar for bulk puchase

•

13% visit Vishal for bulk purchase

•

10% visit Pick & Pay for bulk purchase


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9% visit Birla More for bulk purchase

•

23% visit Kirana shops for bulk purchase.

From the above we can make it out that more than half that is 45%of customers prefer visiting Big Bazaar for bulk purchasing compared to other outlets.

Location Big Bazaar Vishal Mega Mart

Frequency 51 3

Percent 51.0 3.0

Cumulative Percent 51.0 54.0

Pick & Pay Birla More Kirana Shops Total

8 12 26 100

8.0 12.0 26.0 100.0

62.0 74.0 100.0

Location 60

50

40

Frequency

30

20

10 0 Big Bazaar



Location

Interpretation •

51% customers preferred Big bazaar as convenient location for shopping

•

3% customers preferred vishal as convenient location for shopping

•

8% customers preferred Pick & Pay convenient location for shopping

•

12% customers preferred Birla More as convenient location for shopping


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26% customers preferred Kirana Shops as convenient location for shopping.

More than 50% of customers preferred Big Bazaar as a preferable location for shopping compared to other retail outlets.


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“A Analysis on Customer of Big-Bazaar”. Offers Frequency

Percent

Cumulative Percent

Big Bazaar

63

63.0

63.0

Vishal Mega Mart

7

7.0

70.0

Pick & Pay

5

5.0

75.0

Birla More

5

5.0

80.0

Kirana Shops

20

20.0

100.0

Total

100

100.0

Offers 70 60 50 40

Frequency

30 20 10 0 Big Bazaar



Offers

Interpretation •

63% of customers preferred the offers of BIG BAZAAR for shopping.

•

7% of customers preferred offers of vishal for shopping

•

5% of customers preferred offers of Pick & Pay for shopping


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5% of customers preferred offers of Birla More for shopping

•

20% of customers preferred offers of kirana for shopping.

Most of the customers felt that the offers provided by BIG BAZAAR are good than compared to the other retail outlet.


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“A Analysis on Customer of Big-Bazaar”. Quality Frequency 68 16 6 10 100

Big Bazaar Vishal Mega Mart Birla More Kirana Shops Total

Percent 68.0 16.0 6.0 10.0 100.0

Cumulative Percent 68.0 84.0 90.0 100.0

Quality 80

60

Frequency

40

20

0 Big Bazaar

Vishal Mega Mart

Birla More

Kirana Shops

Quality

Interpretation •

68% of customers found good quality products in Big bazaar

•

16% of customers found good quality products in vishal

•

6% of customers found good quality products in Pick & Pay

•

20% of customers found good quality products in kirana .

Customers find good quality products at big bazaar than the other retail outlets.


Page 72

“A Analysis on Customer of Big-Bazaar”. Service Big Bazaar

Frequency 65

Vishal Mega Mart

16

Percent 65 .0 16.0

Pick & Pay Birla More Kirana Shops Total

3 6 10 100

3.0 6.0 10.0 100.0


84.0 90.0 100.0

81.0

Service 70 60 50 40

Frequency

30 20 10 0 Big Bazaar



Service

Interpretation •

65% of customers found good service provided by Big bazaar

•

16% of customers found good service provided by vishal

•

3% of customers found good service provided by Pick & Pay

•

6% of customers found good service provided by Birla more


Page 73


.10% of customers found good service provided by Kirana shops.

Most of the customers found the service provided by Big Bazaar is good than compared to others.

4. Factors influence the customer to visit Big Bazaar. Cumulative Factors

Frequency

Percent

Valid Percent

Percent

Attracted by adds

23

23

23

23

Word of mouth.

31

31

31

54

Because of family force

1

1

1

55

Shopping experience

7

7

7

62

21

21

21

83

Offers

9

9

9

92

Low price

3

3

3

95

Bulk purchase

5

5

5

100

100

100

100

All product in one roof

Total


Page 74


Factors that influence the customer to visit Big Bazaar. Bulk purchase 5% Low price 3% Attracted by adds

Offers

23%

9% All product in one r 21%

Word of mouth.

Shopping experiance

31%

7% Because of family fo 1%

Inference: The chart shows factors influence the customer to visit Big Bazaar. Out 100 respondents 31% of customers visiting because of offers, 23% because of attracted by ads, 21% are visiting because of all products are available in one roof. It means most influencing factors are offers, ments, and all products available in one place.


Page 75

“A Analysis on Customer of Big-Bazaar”. 5) which are the ment media you come across

Frequencies

which are the ment media you come across Statistics N

Valid Missing

100 0


Page 76


Valid

Frequency 26

Percent 26.0

Valid Percent 26.0


telivision

66

66.0

66.0

92.0

internet

4

4.0

4.0

96.0

others

4

4.0

4.0

100.0

100

100.0

100.0

print media

Total

Analysis

Out of 100 respondents 26% people have come across the print media adds, 66% people have come across TV adds,4% people have come across by internet media,4% people by others media.

Interpretation By our survey most of the people means 66% have come across television media which ads come from TV.


Page 77


6) which are the advertisment you come across

Frequencies

which are the advertisment you come across


Page 78

“A Analysis on Customer of Big-Bazaar”. Statistics N

Valid Missing

Valid

100 0

telivision ads

Frequency 72

hordings,bordings&pai ntings standees & drop downs leaflets&pamplets others Total

4

Percent 72.0 4.0

Valid Percent 72.0


4.0

76.0

6

6.0

6.0

82.0

12

12.0

12.0

94.0 100.0

6

6.0

6.0

100

100.0

100.0

others leaflets&pamplets

standees & drop down hordings,bordings&pa

telivision ads

Analysis Out of 100 respondents 72% people have come across the TV ads,4% people have come across hordings, bordings & paintings,6% people have come across standees & drop downs, 12% people have come across leaflets & pamplets, 6% people have come across other ment.

Interpretation Babasabpatilfreepptmba.com

Page 79

“A Analysis on Customer of Big-Bazaar”. From the survey it is completely clear that television ads are more important than other ments. 8) what is your opinion about bb?

Frequencies what is your opinion about bb?

Statistics N

Valid

100

Missing

Valid

good

0

Frequency 80

average Total

Percent 80.0

Valid Percent 80.0


20

20.0

20.0

100

100.0

100.0

100

80

60

40

20

0 good

average

Analysis Babasabpatilfreepptmba.com

Page 80

“A Analysis on Customer of Big-Bazaar”. Out of 100 respondents 80% people has given opinion as good about the Big bazaar.other 20% people has given their opinion as average.

Interpretation From the survey it is clear that 80% people are having good opinion about big bazaar,


Page 81

“A Analysis on Customer of Big-Bazaar”. 10) what do you feel by watching bb advertisment

Frequencies what do you feel by watching bb advertisment Statistics N

Valid Missing

Valid

100 0

Valid Percent 8.0


16.0

16.0

24.0

20.0

20.0

44.0

48

48.0

48.0

92.0

8

8.0

8.0

100.0

100

100.0

100.0

Frequency 8

Percent 8.0

Gives grtr prdt info

16

Helps in indenti bb as diff

20

Hg influe to visit bb and pur Gvs grtr awr abt of bb & pur

Very info

Total

gvs grtr awr abt of 8.0%

very info 8.0%

gives grtr prdt info 16.0%

hg influe to visit b 48.0%

helps in indenti bb 20.0%


Page 82

“A Analysis on Customer of Big-Bazaar”. Analysis Out of 100 respondents 8% people felt that ads are very informative, 16% people felt that it gives greater product information,20% people said that in identification of big bazaar as differently,48% people said that it is highly influenced to visit big bazaar and purchasing, 8% people said that it gives greater awareness about big bazaar. Interpretation By the survey it is clear that maximum people felt that ments are helpful to know about big baza12) According to you which media will be help full for getting information about bb?

Frequencies

According to you which media will be help full for getting information about bb?

Statistics

N

Valid

100

Missing

Valid

tv advertisment hoardings road shows

0

Frequency 66 12

Percent 66.0

Valid Percent 66.0


12.0

12.0

78.0 84.0

6

6.0

6.0

pamplets

14

14.0

14.0

98.0

wallpaints

2

2.0

2.0

100.0

100

100.0

100.0

Total


Page 83


Analysis Out of 100 respondents 66% people are getting information about big bazaar by TV ads,12% are getting by hoardings,6% people are getting by road shows, 14% are getting by pamphlets,2% are getting by wall paints

Interpretation From the survey we can come to know that TV ads are more effective than other medias, people are getting more information about big bazaar by it only ar and it is highly influenced to purchasing products there


Page 84


11. Customer satisfaction.

Frequency

Percent

Valid

Cumulative

Percent

Percent

Excellent

19

19

19

19

Good

77

77

77

96

4

4

4

100

100

100

100

Very poor Total

Inference:

The chart shows that 77% of customer satisfaction is good, 19% of customer satisfaction is excellent, 4% is satisfaction is very poor. The average customer satisfaction to words Big Bazaar Belgaum is good.


Page 85


3. Plans made by the customer before visiting big Bazaar.

Plans

Frequency

Percent

Valid

Cumulative

Percent

Percent

To purchase

40

40

40

40

Just to visit

29

29

29

69

To know about the new offer.

5

5

5

74

To know the new product

4

4

4

78

22

22

22

100

100

100

100

If good offers found then to purchase Total

Plans made by customer before coming Big Bazaar .

If good offers found 22% To purchase To know the new prod

40%

4% To know about the ne 5%

Just to visit 29%

Inference:


Page 86

“A Analysis on Customer of Big-Bazaar”. From the above graph it is clear that plans made by the customer before coming big bazaar. Out of 100 respondents 22% of them come to purchase, 29% just to visit, 40% to know about the new offers, 4% is to know the new products, 22% is to if good offers found then to purchase. It means that most the customer will visit to know the new offers.

9. Customer normally purchasing sections. a. FMCG FMCG

Frequency

Percent

Valid

Cumulative

Percent

Percent

Yes

29

29

29

29

No

71

71

71

100

100

100

100

Total

FMCG sections normally purchase. Yes 29%

No 71%


Page 87


Inference: Out of 100 respondents 29% of customer normally purchase Fast moving consumer goods.

b. Food items.

Cumulative Food items

Frequency

Percent

Valid Percent

Percent

Yes

48

48

48

48

No

52

52

52

100

100

100

100

Total


Page 88

“A Analysis on Customer of Big-Bazaar”. Food sections you normally purchase

Yes 48% No 52%

Inference:

Out of 100 respondents 48% of customer normally purchases food items.

c. Apparels . Apparels Yes

Frequency

Percent

52


Valid Percent 52

Cumulative Percent

52

52 Page 89

“A Analysis on Customer of Big-Bazaar”. No Total

48

48

48

100

100

100

100

Appearels sections normally purchaset No 48%

Yes 52%

Inference:

Out of 100 respondent 52% of customer normally purchase from apparels.


Page 90


d. Electronics.

Electronics Frequency

Percent

Valid Percent

Cumulative Percent

Yes

14

14

14

14

No

86

86

86

100

100

100

100

Total

Eletronic sections normally purchase

Yes 14%

No 86%

Inference:Out of 100 respondent 14% of customer purchase electronics items. Table 6 Frequency of the Respondents visiting “Big Bazaar” store. Babasabpatilfreepptmba.com

Page 91

“A Analysis on Customer of Big-Bazaar”. Frequency of Visit

Number of Respondents

Percentage

Once in a week

51

51%

Twice in a week

10

10%

Once in fortnight

27

27%

Once in a month

10

10%

OCCASIONALLY

2

2%

TOTAL

100

100%

Analysis and Interpretation: About

51% of the respondents would like to visit the

store once in a week; this day will be mostly weekend’s .i.e. Saturdays and Sundays. Very 10% respondents would like to visit twice in a week and once in a month. About

27% of the respondents would find it ideal to visit once in a fortnight, which is second highest frequency of visiting the stores. And at last only

2% of the respondents would

like to visit occasionally as most of them do not want to miss the experience of shopping or due to need that arise for the products. Chart showing the Frequency of Respondents visiting Big Bazaar stores


Page 92

“A Analysis on Customer of Big-Bazaar”. Once in a Week Twice in a week Once in fortnight 10%

Once in a month

2%

Occasionally Table 6 51%

27%

10%

ANALYSIS AND INTERPRETATION Table 1 Respondents interviewed

GENDER

Number

of Percentage (%)

Respondents MALE

57

57%

FEMALE

43

43%

TOTAL

100

100%


Page 93

“A Analysis on Customer of Big-Bazaar”. Analysis: The survey consists of

57%

of male respondents and

43%

of female

respondents. Given the gender distribution for the study the male respondents are more than the female respondents.

Chart showing the distribution of gender:

T a b le n o .1

60 50 40 M A LE

N o . o f re sp o n d e3n0ts

FE M A LE

20 10 0

M A LE

FE M A LE Ge nder

Table 3 Age wise distribution of the respondents.

Age

Number Respondents

15-25 Years

24

24%

26-35 Years

25

25%


of Percentage (%)

Page 94

“A Analysis on Customer of Big-Bazaar”. 36-45 Years

23

23%

46-55 Years

23

23%

56 and above

5

5%

TOTAL

100

100%

Analysis and Interpretation: The above table shows that people of all the ages visit the store except in the age category of 56 and above. So from the above table you can say that the store has a very good mix of respondents when it comes to age wise distribution. The middle aged customers also customers also would like to come as much as the young customers. The age distribution of the respondents visiting the store is spread equally. So from the above table we can infer that customers across all the ages visit the store and the store has a good age mix of the customers visiting the store. Chart showing the age wise distribution of the Respondents visiting the store.

T a b le N o .3 30%

No of respondents

25%

24%

25%

23%

23% 1 5 -2 5 Y e a rs

20%

2 6 -3 5 Y e a rs

15%

3 6 -4 5 Y e a rs

10%

4 6 -5 5 Y e a rs 5%

5%

5 6 a n d a b o ve

0% 1 5 -2 5 Y e a rs 2 6 -3 5 Y e a rs3 6 -4 5 Y e a rs4 6 -5 5 Y e a 5rs6 a n d a b o ve Age


Page 95

“A Analysis on Customer of Big-Bazaar”. Table 4 Occupation distribution of the respondents.

Occupation

Number

of Percentage (%)

Respondents Student

22

22%

Business man

9

9%

Government employee

23

23%

Private employee

23

23%

House wife

23

23%

TOTAL

100

100%

Analysis and Interpretation: From the above table we can say that almost all the occupations have equal number of respondents except for the business man option which constitutes about 9% of the respondents. Other all the occupation are distributed almost equally.

9. What are the expectations from Big Bazaar? (Rank the following by placing 1 beside the one, which you expect the most, and 2nd accordingly) _______ Offer

_______ Quality

_______ Variety

_______ Low price

_______ Shopping Experience

_______ New products


Page 96


Offers of Big Bazaar Frequency

Percent

Cumulative Percent

1

28

28.0

28.0

2

41

41.0

69.0

3

11

11.0

80.0

4

11

11.0

91.0

5

4

4.0

95.0

6

5

5.0

100.0

Total

100

100.0


Page 97

“A Analysis on Customer of Big-Bazaar”. Offers Of Big Bazaar 50

40

30

Frequency

20

10

0 1

2

3

4

5

6

Offers Of Big Bazaar

Variety of Products Frequency

Percent

Cumulative Percent

1

21

21.0

21.0

2

6

6.0

27.0

3

38

38.0

65.0

4

18

18.0

83.0


Page 98

“A Analysis on Customer of Big-Bazaar”. 5

9

9.0

92.0

6

8

8.0

100.0

Total

100

100.0

Variety of Products 40

30

Frequency

20

10

0 1

2

3

4

5

6

Variety of Products


Page 99

“A Analysis on Customer of Big-Bazaar”. Shopping Experience in Big Bazaar Frequency

Percent

Cumulative Percent

1

20

20.0

20.0

2

10

10.0

30.0

3

20

20.0

50.0

4

15

15.0

65.0

5

12

12.0

77.0

6

23

23.0

100.0

Total

100

100.0

Shopping Experience in Big Bazaar 30

20

Frequency

10

0 1

2

3

4

5

6

Shopping Experience in Big Bazaar


Page 100



Page 101

“A Analysis on Customer of Big-Bazaar”. Quality of Products Frequency

Percent

Cumulative Percent

1

5

5.0

5.0

2

27

27.0

32.0

3

20

20.0

52.0

4

13

13.0

65.0

5

17

17.0

82.0

6

18

18.0

100.0

Total

100

100.0

Quality of Products 30

20

Frequency

10

0 1

2

3

4

5

6

Quality of Products


Page 102


Low Price Offered Frequency

Percent

Cumulative Percent

1

22

22.0

22.0

2

21

21.0

43.0

3

2

2.0

45.0

4

18

18.0

63.0

5

35

35.0

98.0

6

2

2.0

100.0

Total

100

100.0


Page 103

“A Analysis on Customer of Big-Bazaar”. Low Price Offered 40

30

Frequency

20

10

0 1

2

3

4

5

6

Low Price Offered


Page 104

“A Analysis on Customer of Big-Bazaar”. New Products Frequency

Percent

Cumulative Percent

1

2

2.0

2.0

3

11

11.0

13.0

4

22

22.0

35.0

5

22

22.0

57.0

6

43

43.0

100.0

Total

100

100.0

New Products 50

40

30

Frequency

20

10

0 1

3

4

5

6

New Products


Page 105



Page 106


18) Would you like to visit bb again?

Frequencies Would you like to visit bb again?

Statistics N

Valid Missing

Valid

defenetly

100 0

Frequency 80

not sure Total

Percent 80.0

Valid Percent 80.0


20

20.0

20.0

100

100.0

100.0

100

80

60

40

20

0

defenetly


not sure

Page 107

“A Analysis on Customer of Big-Bazaar”. Analysis Out of 100 respondents 80% people said that they definitely visit again,20% people said as not sure. Interpretation From the study more people want to visit again to big bazaar.


Page 108


Findings The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major findings are as follows During the project period there are totally nine different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days  The consumer walk-in, in big bazaar is very high during the offer periods.  81% of the customers prefer to visit BIG BAZAAR due to the availability of

the variety of products.  75% of customers of Hubli prefer to visit big bazaar.  63% of Hubli customer thinks that there is always any new offers before

visiting big bazaar.  63% of customers of big bazaar expect good offers from big bazaar.  74% consumers are satisfied with the offers from big bazaar Hubli.  68% of the customers are satisfied by the quality of the products at BIG

BAZAAR  66% customers visit BIG BAZAAR for purchasing rather than a visit.  65% of the customers are satisfied by the service provided at BIG BAZAAR  Most of the customers would definitely visit BIG BAZAAR again.


Page 109


Recommendations The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows.  During offers period’s big bazaar has to provide transportation facilities to

increase customer walk-in.  Transportation facilities during offers.  Providing awareness about the new offers to the loyal customers  Ambience with proper ventilation and sitting arrangements and restaurant.  Separate ladies rest room.

 Providing hip cards.

 Since the Tv ment is most attractive media as per the

respondents view, company can concentrate on TV ads by making them more attractive and in a medium that’s understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,

 Hoardings & Paintings are good source of ments so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas.

 Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.


Page 110

“A Analysis on Customer of Big-Bazaar”.  Now a days Radio & Internet are good source of medias company has to give more ments on these medias, to reach maximum people.

.


Page 111

“A Analysis on Customer of Big-Bazaar”. LIMITATIONS •

The research was conducted in Hubli city only, so analysis and recommendations may not be applicable to other cities.

•

Sample size was 100; I feel this small size cannot represent the whole company.

•

The study was conducted in Hubli city only, so all the information sought is restricted to this city only.

•

Some respondent refused to participate in the survey and that in turn may have affected the result of the study.


Page 112


Conclusion I would conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the big bazaar has doing good in of understanding customer expectation and providing them good offers and products in of fulfilling their expectation. During the project I would come to know about differs offers of big bazaar, what a normal consumer will think before entering into big bazaar. And the different types of factors which influence customers to visit big bazaar. And what are the factors which we need focus for increase consumer walk-in big bazaar hubli. The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers.

The ment

of the company like TV ads, print media & pamphlets are good

ments which made its place in minds of customer to find BIGBAZAAR differently. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them ment is one of the leading activity or unique among all other activities & has high influence on the customer walk-in.


Page 113


SECTION C


Page 114


BIBILIOGRAPHY

Book referred, Marketing research by A Parasurama ,Dhruv Grewal,R Krishna.

Websites referred,  www.pantaloon.com  www.wikipedia.com  www.marketingprofs.com

QUESTIONARIE Babasabpatilfreepptmba.com

Page 115

“A Analysis on Customer of Big-Bazaar”. Dear Sir/Madam, I request you to please co-operate & fill the questionnaire to facilitate our study. Your information will be kept confidential & will be used only for study purpose. Name: ____________________ Address (location): _________________________ Sex:

Male

Female

Please let me know a little more about yourself. Please specify your Age group (years); (a) 18-25

(b) 26-40

(c) 41-50

(d) Over 50

Please specify your monthly household income (Rs.); (a)

Less than 10,000 rupees/month

(b) 1,0000 to

20,000 rupees/month (c) 20,000 to 30,000 rupees/month

(d) Over 30000

rupees/month . Occupation: Business

Employee

Professional

House wife

Student 1) Are u aware about BIGBAZAAR? Yes

No

2) Where do you generally prefer to shop?(skip to Q 12) Big bazaar Vishal mart Birla more Grosaary(kirana) shops Other…… Babasabpatilfreepptmba.com

Page 116

“A Analysis on Customer of Big-Bazaar”. 3) Rate the following factors in accordance with the retail shops where you would like to buy? (On the scale of 1 – 5 where 1 being the highest and 5 is least) Big Bazaar

Vish al

More

Kiran a shop s

other s

1. Bulk purchase 2. Location 3. Offers 4. Credit Facility 5. Goodwill 6. Quality 7. Service

4) What are the factors that influence you to visit Big-Bazaar?

a) Attracted by ads

b) Word of mouth

c) Because of

family force d) Shopping experience

e) All products in one roof

g) Low Prices

5) Which media you come across related to BIGBAZAAR ads? Print media Radio

Television

Internet

Others


Page 117

f) Offers

“A Analysis on Customer of Big-Bazaar”. 6) Which are the ments of BIGBAZAAR you come across? Television Ads

Hoardings, Boardings & Paintings

Leaflets & Pamphlets

Others ……………

7) What is your opinion about ments? Very good

Good

Average

Bad

Worst 8) do you think ments of BIGBAZAAR were usefull? a) Very informative b) Helps in identifying BIGBAZAAR as differently c) Highly influences to visit BIGBAZAAR & purchase

9) According to you, which media will be helpful to you for getting information about BIG BAZAAR? a) TV ads

b) Hoardings

c) Road shows

d) Pamphlets

e)

Wallpaints

10) To what extent are products/prices/ services

Parameters

you

Highly Satisfied

happy

with

Satisfie d

Big

Bazaar’s

Neithr satisfied nor dissatisfied

dissatis fied

1. Products 2. Prices


Page 118

Hig diss fied

“A Analysis on Customer of Big-Bazaar”. 3. Services

11) Rate satisfaction level regarding shopping at BIGBAZAAR

Highly

Satisfied

Neither satisfied

dissatisfied

Highly dissatisfd Satisfied

Nor dissatisfied

12) . If not big Bazaar where do you go for shopping? . Reasons ……………………………………………………………… ………….. 13) What is special about Big bazaar? (Rate the parameters from 1-5)

Parameters

1[Extreme poor]

2[poo r]

3[Fair]

4[Good]

1. Service 2. Offers 3. New Products 4.Variety 5. Quality 6.m ent


Page 119

5[Very Good

“A Analysis on Customer of Big-Bazaar”. 7. Shopping Experience

14) . What is your purchase plan before coming to Big-bazaar? a) To purchase

b) Just for visit c) To know about the new offer

d) To know the new products

e) If good offer found than to

purchase. 15) Which are the sections you normally purchase the product? FMCG

Food items

Apparels

Electronic

e) others…………… 16)

. How often do you visit BIG BAZAAR ? First time

Weekends

Once a week

Once a month

Twice a week

Anytime

During festival

17) . What are the expectations from Big bazaar?

(1which you expect the most, and 2nd accordingly and 6 is least ) Offer Quality Variety Shopping Experienc * New products

Low price

18) Would you like to visit BIG BAZAAR again ? (a) Definitely

(b) Not sure


(c) No

Page 120

“A Analysis on Customer of Big-Bazaar”. If No, (Please specify the reasons) ____________________________________________________ 19) Suggestions or comment for further improvement of BIG BAZAAR ___________________________________________________ ________________________________________________________________ ******************* THANK YOU ********************


Page 121

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