A Research Report On Market Survey Of Chocolate l6q4p

m m ANIRUDDHA 7509 VISHANTH 7514 BHAVIN 7524 PRATIK 7543 ABHIJEET 7554

á RHAT IS RESEARCH REPORT? á PURPOSE OF RESEARCH REPORT?

A. INTRODUCTION: 1. 2. a) b) c) d) e)

Letter of Transmittal Title Page: Title of the report. Name of the clients for whom research work is conducted. Address of research agency. Project identification code/ job number. Date of preparation & submission of report.

3. Index of Contents 4. Acknowledgments 5. Description of the Marketing Problem 6. Purpose and Scope of Study 7. Methodology Used 8. Summary of Major Findings

Analysis of the problem 2. Methodology used for the problem 3. Presentation of Findings and Limitations 1.

The conclusions are based on the analysis and interpretation of the data. Conclusions constitute the core part of the report.

E. APPENDICES F. REFERENCES AND BIBLIOGRAPHY G. INDEX

1.LETTER OF TRANSMITTAL RE-METH PVT. LTD. 25th January 2010 To_________ From, Research Dept. Subject: Report on market survey of chocolate industry Respected_______, Re are enclosing a report which involves an analyses on market survey of chocolate industry. Regards, ________

a. Survey of chocolate industry b. Association of chocolates industries in India c. RE-METH PVT. LTD. d. 25th January 2010

It gives us immense pleasure to present this project on market research titled Dzmarket research on chocolate industrydz. Re take the privilege to convey our gratitude to those who have co-operated, ed, helped and suggested us to accomplish the project work.

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1

HISTORY OF CHOCOLATES

2

SROT ANALYSIS OF CHOCOLATE INDUSTRY

3

MARKET SHARE OF MAJOR PLAYERS

4

MARKET RESEARCH PROCESS

5

QUESTIONAIRE

6

DATA ANALYSIS

7

LIMITATIONS OF RESEARCH

8

FINDINGS AND CONCLUSION

9

RECOMMENDATIONS

10

BIBLIOGRAPHY

The size of chocolate market in India is about 5,000

tones and is valued at Rs. 7000 million CADBURY INDIA has the biggest market share at 70% while NESTLE is the second largest at 20%



Customers of chocolates are not price sensitive. R Building a direct network of retailers i.e. weakness of storage and logistics. Chocolates are not viewed as a snack food. huge untapped urban population (middle class population) ÷ threat from free availability of imported brands

others 3% amul 7% nestle 20%

cadbury 70%

Define the problems and research objective Develop the research plan Collect the information Analyze the information Present the findings in report Make decisions

Sample size-50 respondents

retailers 20%

consumers 80%

31-40 & above 25%

5-10 & 11-15 25%

16-20 & 21-30 50%

not at all 10% not much 15% okay-okay 18%

very much 58%

special occasions 8%



once in a week 20% 2-3 times a week 22%

once every day 50%

calories 3%

pakaging 18%

taste 38%

price 10%

sweetness and flavour 13%

brand 20%

nestle and cadbury 16%

nestle and foreign 8% amul 16%

nestle 11%

cadbury 49%

indifferent 10%

no 28% yes 63%

Rhich brand of chocolates does the shop sell?

amul 10%

nestle 20%

others 10%

cadbury 60%

Rhich brand has the highest sales?

nestle and amul 30%

cadbury 70%

Rhen is the sale of chocolates the highest?

festivals 40% all the time 60%

Large size of target population

Fragmentation

The consumers by and large are satisfied with the

present choice available in chocolates i.e. there are no complaints of consumer as regards to existing varieties of chocolates.

However there are many new wants and demands of

consumers in of new flavour and ingredients of chocolates which presents the brands of chocolates have not introduced into Indian markets. There is substantially low margin of difference in of people who are sensitive to price of chocolates and hence it cannot be proved conclusively that introducing a chocolate at lesser price than the prevailing price will lead t capturing the market share. Consumers attach more value to the brand of the chocolates as well as the packaging i.e. the quality of the chocolates.

There is a lot of demand for chocolates, the consumer at yet

a lot of it remains untapped by existing brands. However since the present varieties of chocolates in of flavours and ingredients are suiting the consumer needs, new brands must seek to cater to untapped demand of consumer by introducing new flavours. Also from the above analysis we can see that there is no sufficient proof to show that consumers are price sensitive. Thus introducing a cheaper variety of chocolates may not necessarily help in capturing substantial market share. Brand is very import criterion of purchasing for the consumers. Hence instead of trying to compete with huge brands like CADBURYǯs and NESTLE, the new brand should try to position itself in a new demand market.

www.indiainfoline.com www.idoub.com Marketing management by Philip Kotler.