Aadhaar Retail Ltd. 5l635j

“Aadhaar – Khushiyon Ka, Khushhali Ka” RURAL/Sub-Urb SUPER-MARKET

Value Proposition “Unnati

Ghar Sansaar

and Gaon” GROUP-6 Shafi GUPTA Ankur PANDITA Rachit GUPTA Megha SHARMA SurbhI GUPTA

Wanna Know About Aadhaar ??? Kindly Let us Introduce it



Industry- Multi- Category Retail Outlet & Services(2003) & Agri-Services Started in- December, 2003 in Manchar, Pune District Type- Privately Held Areas Served- Maharashtra, Gujarat, Punjab, Haryana, Andhra Pradesh, Tamil Nadu, Orissa and West Bengal

OBJECTIVES: To enable its products to reach the farmers in the rural interiors of the country at the right price.

COALITION

IDENTICAL CONVERSION

2003- Godrej Agrovet Aadhaar & The Future Group shook hand for Godrej Agrovet Aadhaar

2008- The Future Group acquired Aadhaar’s 70% Stakes

2015- The Future Group fully acquired Aadhaar

Currently known as The Future Group’s subsidiary

Aadhaar Retail Ltd.

GODREJ:  





Godrej was established in 1897 Founder: Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few businesses initially. Turnover: USD 4.1 billion. Customers: 600 million Indians, 1.1 billion consumers globally across its consumer goods, real estate, appliances, Agri and many other businesses. Over 25 % of business is done overseas.

THE FUTURE GROUP: 

    

     

Headquartered in Mumbai (Bombay), The Future Group operates through. 10 million square feet of retail space Has over 1,000 stores Present in 61 cities and 40 rural locations in India Employees over 30,000 people. Some of the leading formats operated by the company and its subsidiaries include Big Bazaar Pantaloons Food Bazaar Central, Planet Sports eZone, Aadhaar Retail Brand Factory and Home Town

INT RO DU CTI ON

V I S I O N M I S S I

TO be the best Retail Services provider covering fully Indian rural market

To set up over 1000 Aadhaars in the next 5 years across the country

Offerings B PRODUCT LINE:

SERVICES: 



General Merchandising

 

  

Valuable technical guidance, soil & water testing services Quality products of leading companies Facilitate credit to farmers and provide a platform to sell their produce, buy back of output, crop finance Supply of agri-inputs and animal feeds Transfer of information (weather, price, and demand supply) Door-to-Door delivery of products among other things

Seg-Pos-Targ !!! Segment: Rural retail supermarket Geographical Area wise:  Rural Areas & Sub-Urban Areas  Plain Areas efficient in Agricultural activities at grand scale like Punjab, Haryana, Maharashtra, Gujarat, WB, Odhisha etc. (especially Northern Region) Profession-wise: Farmers Target Group: Rural and semi-urban households in India Positioning: Focus on retail distribution of agricultural and consumer products in rural and semi-urban India

USP:

“Ability to touch the lives of the Indian farmers, their families and their communities by offering great value propositions , all under one roof”

MARKETING - MIX PRODUCT’S: 

 

  

Product for rural market must be built or modified to suit the lifestyle and needs of the rural consumers Valuable technical guidance, soil & water testing services Aadhaar centres also facilitate credit to farmers and provide a platform to sell their produce, buy back of output, crop finance Supply of agri-inputs and animal feeds Transfer of information (weather, price, and demand supply) Door delivery of products among other things

PRICE:

The villagers due to their limited resources are very price sensitive by nature. Some retailers in the interior village charge more than the MRP.

 Pricing Strategies:    

Large Volume – Low Margin Overall Efficiency and ing on benefits to consumers Low Cost/ Value for Money Product Low Volume -- Low Price

MARKETING - MIX Cont… PLACE: 

 

Godrej Aadhaar chain seeks to empower the farmer by setting up centres which provide all encoming solutions to the farmers under one roof. Direct with the rural consumer. Multipurpose distribution centre.

PROMOTION:   

High reach High frequency- jeep based ment Wall painting and bus stand & bus s Direct to home.

Business Rivals

R

Big Bazaar, Subhiksha, Tata Agrico, Local Provision Stores, Kendriya Bhandars and Fertiliser Shops

I



Initially the stores were owned and operated by the HOW DO THEY REACH??? company. But when Mr Kishore Biyani’s Future Group bought a major stake in the Venture in 2008, it closed some outlets expanded through Franchisees.



In early 2012, it entered the cash-&-carry business- “Aadhaar Wholesale Market” to sell to wholesalers & Aadhaar Outlets.



Now it will expand mostly through Franchisees & wholesalers to cope up the issue of tough penetration into rural markets.

Think- Tank NEED-GAP ANALYSIS     

Need to educate potential in rural areas Untapped market Rising incomes Few players in rural people are loyal towards the brand Inappropriate information flow

CHALLENG ES 

    

Initial cost to penetrate such a vast market is very high Increasing costs of land Pace of expansion High operating cost Low margin on agri-inputs Many languages and communities

SWOT ANALYSIS Strengths: 1. Offering more than 1500 SKUs across broad product lines like processed food, personal care, general merchandise, appliances etc. 2. Also ventured into Wholesale market(cash and carry format) to provide cheaper access of agricultural inputs, food and groceries to rural Indian customer 3.Pioneer in establishing organised retail in rural region in India 4. Strong brand backing and efficient operations

Opportunities: Weaknesses: Present only in a few states compared to retail giants 2. Lack of organised retail sector in India especially in rural areas 3.Constant need to implement innovative rural marketing strategies to gain brand awareness

1. Size of rural consumer goods market in India estimated to multiply in the next few years 2. Government investments made in building rural infrastructure such as  roads, electricity etc. to serve as boon for its growth 3.Lack of competition in the rural distribution model

Threats: 1. Weak rural infrastructure existing in the country 2.Lack of connectivity of rural regions severely raise operating costs

Complete Journey Journey –– Aadhaar Aadhaar in in Media Media Complete

On  On  January January 9, 9, 2006 2006 –– Godrej Godrej Aadhaar, Aadhaar, the the rural rural retail retail initiative initiative of of Godrej Godrej Agrovet Ltd.  launched its two new large format retail stores at Agrovet Ltd.  launched its two new large format retail stores at Mancher Mancher & & Alephata Alephata in in the the Pune Pune Godrej Godrej Agrovet Agrovet Aadhaar Aadhaar plans plans to to expand expand its its rural rural retail retail initiative initiative Aadhaar Aadhaar to to at at least least 1,000 1,000 stores stores across across rural rural India India (Punjab (Punjab & & Haryana) Haryana) in in the the next next five years in Jan 2006 five years in Jan 2006 Godrej Godrej Aadhaar Aadhaar on on Nov. Nov. 21, 21, 2006, 2006, signed signed an an agreement agreement with with HPCL HPCL to to establish the Aadhaar express establish the Aadhaar express Godrej Godrej Agrovet Agrovet Limited Limited has has crossed crossed a a milestone milestone by by launching launching its its latest latest Aadhaar Aadhaar outlet outlet in in Batala, Batala, near near Amritsar Amritsar on on June June 18, 18, 2007 2007 Godrej Godrej Aadhaar Aadhaar to to sell sell Eicher Eicher CVs CVs in in rural rural market market in in Sept. 2007 Sept. 2007 Biyani’s Biyani’s Future Future Group Group picks picks up up 70% 70% stake stake in in Godrej Godrej Aadhaar Aadhaar in in mid mid of of March, March, 2008 2008 Godrej Godrej Aadhaar, Aadhaar, the the agri agri services services cum cum retail retail initiative initiative of of Godrej Godrej Agrovet Agrovet Ltd., Ltd., on 2012 on June June 27, 27, 2012 announced announced the the launch launch of of its its two two new new large large format format retail retail stores stores in in Gujarat. Gujarat. Diversified Diversified agri-business agri-business company company Godrej Godrej Agrovet Agrovet Aadhaar Aadhaar is is expecting expecting a a 15 15 per per cent growth in turnover, which was Rs 1,600 Crore last year, in FY 11 (July 7, 2010) cent growth in turnover, which was Rs 1,600 Crore last year, in FY 11 (July 7, 2010) Future Future Consumer Consumer Enterprise Enterprise fully fully acquires acquires Aadhaar Aadhaar Wholesale Wholesale on on Monday, Monday, February February 22, 22, 2015 2015

ANNUAL REPORT-> 20132014

 The

SPECIAL EVENT

Future Group took over Aadhaar fully in Feb, 2015 

Future Consumer Enterprise, part of Kishore Biyani-led Future Group, has fully acquired Aadhaar Wholesale Trading and Distribution by buying 30% equity stake from Godrej Agrovet and Anamudi Real Estates LLP.



Prior to the deal, Aadhaar was a t venture (JV) between the Future Group and Godrej Agrovet Ltd. The Future Group owned 70% stake in the company in 2008.



In a BSE filing, Future Consumer Enterprise Ltd said: "It has issued and allotted an aggregate of 4,59,18,367 equity shares of the company to Godrej Agrovet Ltd and Anamudi Real Estates LLP (tly sellers) and has accordingly acquired an aggregate of 30% shareholdings of Aadhaar Wholesale Trading and Distribution Ltd held by the sellers.“



Aadhaar is now a wholly owned subsidiary of The Future Group.



A Future group official said that "In return of the stake, Future Consumer Enterprise has issued and allotted equity shares of the company to the sellers for a lock-in period of one year.



Aadhaar Wholesale Trading and Distribution Ltd focuses on retail distribution of consumer products for personal and household use in rural and semi-urban India.



Aadhaar is positioned as a rural supermarket and currently has 40 stores in Gujarat and Punjab. Aadhaar also operates Cash & Carry store by the name

Thank you