Advertising And Sales Promotion In Hero Honda And Comparative Study 6w4i3r
This document was ed by and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this report form. Report 3b7i
Overview 3e4r5l
& View Advertising And Sales Promotion In Hero Honda And Comparative Study as PDF for free.
More details w3441
- Words: 7,431
- Pages: 54
EXECUTIVE SUMMARY "Don't dream if you can't fulfill your dreams'' Brijmohan Lall Munjal is often fond of saying. The founder and patriarch of the $ 2.8 billion Hero Group is your classic first generation entrepreneur. He is a man who started small, dreamt big and used a combination of grit and perseverance to create one of the country's largest corporate groups and the World's No.1 Two Wheeler Company.Instinctive from a young age, Brijmohan Lall made a rather unusual start in life. Around the time when the freedom movement in India was taking shape in the late 1920s, he walked into a newly opened Gurukul (Indian heritage school) near his home in Kamalia (now in Pakistan). He was only six years old then. Thus began an extraordinary tale of courage and perseverance. Brijmohan began his business story after partition in 1947, when he and his brothers relocated to Ludhiana. The family set up a company that provided poor people with basic transport (cycles). Three decades later, as India evolved, he added a second crucial chapter - which visualized affordable and technologically superior transport to millions of middle class Indians. The rest is history.
Staying Ahead Though not technically qualified in the conventional sense, few of his contemporaries have understood the dynamics of technology better than Brijmohan Lall has. He could always visualize the applicability of technology before others could. For example, in the 1980s, when all two-wheeler companies in India opted for two-stroke engine technology, Brijmohan preferred a four-stoke engine - a technology that dramatically increased fuel efficiency and reduced maintenance costs. This technology was one of the biggest reasons for Hero honda's stupendous success.Time and again, Brijmohan managed to steal a march over his industry peers. For example, when Hero hero honda Motors of Japan was looking for a collaborator in the 1980s, the Hero Group was not high up the pecking order initially as there were other more eligible and established suitors.Yet it didn't take long for the astute Japanese to realize that the Hero Group and Hero hero honda had much more in common than earlier perceived; there a sharp focus on financial and raw material management, and employee turnover was low. Hero hero honda officials were also amazed to find that the Munjals were already practicing "Just-in-time1
inventory" at the time (JIT). It turned out that Brijmohan Lall's aspiration to provide cheap transportation to India's poor by default ensured lean and cost-effective operations. This in turn increased vendor efficiency and led to near-zero inventories.
Sales Promotion. Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotions are varied. Often they are original and creative, and hence a comprehensive list of all available techniques is virtually impossible (since original sales promotions are launched daily!). Here are some examples of popular sales promotions activities: (a) Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit - especially if there is a corresponding increase in sales. This is known as a sales promotion tactic. (b) Customer Relationship Management (CRM) incentives such as bonus points or money off coupons. There are many examples of CRM, from banks to supermarkets. (c) New media - Websites and mobile phones that a sales promotion. For example, in the United Kingdom, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect. (d) Merchandising additions such as dump bins, point-of-sale materials and product demonstrations. (e) Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich.
2
(f) Discounted prices e.g. Budget airline such as EasyJet and Ryanair, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced. (g) t promotions between brands owned by a company, or with another company's brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals. (h) Free samples (aka. sampling) e.g. tasting of food and drink at sampling points in supermarkets. For example Red Bull (a caffeinated fizzy drink) was given away to potential consumers at supermarkets, in high streets and at petrol stations (by a promotions team). (i) Vouchers and coupons, often seen in newspapers and magazines, on packs. (j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs. (k) Cause-related and fair-trade products that raise money for charities, and the less well off farmers and producers, are becoming more popular. (l) Finance deals - for example, 0% finance over 3 years on selected vehicles. Many of the examples above are focused upon consumers. Don't forget that promotions can be aimed at wholesales and distributors as well. These are known as Trade Sales Promotions. Examples here might include t promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.
3
OBJECTIVES To have an overview of HERO HONDA BIKES.
To know the reputation of HERO HONDA BIKES in the market.
How the consumer preference towards the brand HERO HONDA BIKES.
The main objective how to increase the reputation of HERO HONDA BIKES brand in
the market.
To understand its competitors in business.
How HERO HONDA BIKES will create a good image in the market.
To understand the 4 Ps used by the HERO HONDA BIKES in business. A study of present & potential various market of HERO HONDA BIKES.
It has been based on a survey over the market and other behavior aspect. The survey is also aimed at reviewing the competitiveness of various HERO Hero hero
honda bikes toward the YOUNG BIKE RIDER.
4
RESEARCH METHODOLOGY Methodology can be defined as a systemic way of approaching a problem to identify the truth and for this certain step should be taken in a systematic order and these steps are called methods. “Research methodology is a process of planning, acquiring, analyzing and disseminating relevant data and information”. The use of right methodology is necessary because if the right methods are not adopted and thoughts are not arrange in a logical order the exact truth might not be expressed. Thus the methodology means correct arrangement of thoughts and knowledge. WHY RESEARCH IS REQUIRED Conceptually, the purpose of research is to discover the answers for the questions through application of scientific procedures. The main aim of the research is to find out the truth which is hidden and which has not been discovered yet. Through each research study has its own specific purpose, but generally researchers are done: To gain familiarities with a phenomenon or to achieve new insights into it. To determine the frequency with which something occurs or with which associated with something else. To test the hypothesis of casual relationship between variables. To take appropriate decisions. Research is a careful and systematic effort of gaining new knowledge. Research is an original contribute on to the existing stock of knowledge making for its advancement; it is pursuit of true with the help of study, observation, comparison and experiment. In short the search of knowledge through objectives and systematic method of finding solution to problem is research.
5
RESEARCH DESIGN: The research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research questions and to control variance. The definition of three important – plan, structure and strategy. The plan is an outline of the research scheme on which the researcher is to work. The structure of the research is a more specific outline or the scheme and the strategy shows how the Research will be carried out, specifying the methods to be used in collection and analysis of data. Research design is the specification of methods and the procedure fro acquiring the information needed. It is the operational pattern or framework of the projects that stipulate what information is to be collected from which sources by the procedures. The importance of research design lies in the fact that it makes a statement of what is to be done in order to achieve the research objectives and how it is to be done. It is an expression of what of the research exercise in of results and the analytical input needed to convert data into research findings. A design may be quite suitable in one case but could not fit in some other research problem. One design cannot serve the purpose of all types of research problems. Also most of the research problems are complex in nature and cannot be solved by a specific research design. Hence a combination of research design is used to reach a solution. The research design when chosen correctly prevents deviation in the study. The present study is the cross sectional descriptive type with fields study and partly casual in nature as it seeks to find out consumer behavior with respect to mobile and correlate them with income, age, education, professions etc. and formulate marketing strategies based on the study. SAMPLING AND SAMPLE DESIGN: It is not possible to examine every item in the population hence interferences is drawn about a large numbers of items possessing a particular attribute based on based analysis of fraction of such items. It is called a sample. For developing a sampler design following points need to be discussed with regard to the present study –
6
POPULATION: In statistical usage the population is applied to any finite collection of individuals. It has displaced the orders universe. It is aggregate of all elements possessing certain specified characteristics which need to studied and defined prior to sample. Population can be finite if units can be counted or infinite. Since the present study is done in Bareilly, The population is finite. Population can be defined in of elements, sampling units, extent and time. In this study, the specifications will be as follows: 1.
Element
:
People
2.
Sampling Units
:
Distributors
3.
Extent
………………….
:
ELEMENT: An Element is the unit about which information is collected. It provides the basis for analysis. It identifiable physically. In the present study the element is dealer having a good knowledge about the service. (Regarding Brand) SAMPLING UNIT: The sampling unit is the basic unit containing the element of the target population. The sampling may be different from the element. It can be either geographical unit (state, district etc.) or social unit (Household, family, club etc.) or a construction unit (enclave, house, flat etc.) or it may be an individual. In the present stuffy, a sample of distributor is selected in the three stages. First of all a sample of cities is selected, than a sample of colonies is selected from each selected colony after the entire distributor in it. SAMPLE FRAME: A sample frame could be a telephone directory, a list of block and localities of a city, a map or any other list consisting of all the sampling units, each stage of sampling process requires its own sampling frame. Since the present study undergoes two stages sampling process, we would need
7
two sampling frames. First a list of localities, Second a list of distributors with in the selected localities. SAMPLING DESIGN: Representation of entire universe is only possible through the sampling technique. Considerable care has been taken in selecting the sample so that is Convenient in of size and enough to represent the entire universe
SUMMARY OF RESEARCH DESIGN Data source: Primary and secondary Research approach: Survey method Research instrument: Questionnaire Sampling plan: Sample unit (consumers) Sample size: 100 consumers Sample area: Bareilly city and near area method: Personal
8
STUDY OF THE COMPANY COMPANY PROFILE
The Hero honda story began with a simple vision – the vision of a mobile and an empowered India, powered by Hero honda. This vision was driven by Hero honda's commitment to customer, quality and excellence, and while doing so, maintain the highest standards of ethics and societal responsibilities. Twenty five years and 25 million two wheelers later, Hero honda is closer to fulfilling this dream. This vision is the driving force behind everything that we do at Hero honda. We understood that the fastest way to turn that dream into a reality is by remaining focused on that vision. There were many unknowns but we kept faith, and today, Hero honda has been the largest two wheeler company in the world for eight consecutive years. Our growth has kept compounding. The company crossed the ten million unit milestone over a 19-year span. In the new millennium, Hero honda has scaled this to 15 million units in just five years! In fact, during the year in review, Hero honda sold more two wheelers than the second, third and fourth placed twowheeler company put together. With Hero honda, the domestic two wheeler market was able to show positive growth during the year in review. Without Hero honda, the domestic market would have actually shrunk.
9
Over the course of two and a half decades, and three successive t venture agreements later, both partners have fine-tuned and perfected their roles as t venture partners. What the two partners did was something quite basic. They simply stuck to their respective strengths. As one of the world's technology leaders in the automotive sector, Hero hero honda has been able to consistently provide technical know-how, design specifications and R&D innovations. This has led to the development of world class, value - for- money motorcycles and scooters for the Indian market. On its part, the Hero Group has taken on the singular and onerous responsibility of creating world-class manufacturing facilities with robust processes, building the supply chain, setting up an extensive distribution networks and providing insights into the mind of the Indian customer. Since both partners continue to focus on their respective strengths, they have been able to complement each other. In the process, Hero honda is recognized today as one of the most successful t ventures in the world. It is therefore no surprise that there are more Hero honda bikes on this country's roads than the total population of some European countries put together! The company's meteoric growth in the two-wheeler market in India stems from an intrinsic ability to reach out and come closer to its customers, with every ing year. Hero honda's bikes are sold and serviced through a network of over 3500 customer touch points, comprising a mix of dealers, service centres and stockists located across rural and urban India. Hero honda has built two world-class manufacturing facilities at Dharuhera and Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just completed a full year of operations. It is difficult to imagine that all this has happened in the span of just two and a half decades! The best is yet to come. During the year in review, Hero honda powered its way in a market that, for all practical purposes, was feeling the full effects of the economic slowdown in India. With an economic recovery now clearly on the cards, Hero honda is all set to ride into another summit. As Brijmohan Lall Munjal, the Chairman, Hero honda Motors succinctly puts it, "We pioneered India's two wheeler industry, we've steered it through difficult times; now it is our responsibility to set the pace again.
10
Vision & Mission HERO HONDA BIKES’s Hero honda’s mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities. This mission is what drives Hero honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders. HERO HONDA'S VISION Hero honda is a world leader because of its excellent manpower, proven management, extensive dealer network, efficient supply chain and world-class products with cutting edge technology from Hero hero honda Motor Company, Japan. The teamwork and commitment are manifested in the highest level of customer satisfaction, and this goes a long way towards reinforcing its leadership status.
11
LITERATURE REVIEW STUDY OF THE INDUSTRY CODE OF CONDUCT
FOR DIRECTORS AND SENIOR MANAGEMENT I. INTRODUCTION This Code of Conduct has been adopted by the Board of Directors of Hero honda Motors Limited for its and the Senior executives one level below, the Directors, including all functional heads (hereinafter referred to as "Specified employee").
12
There are certain clauses of the Code, which are meant for Directors only such as attending meetings of the Board and Committee thereof. The Specified employees need to ignore such clauses. The principal duty of the Board of Directors, along with management, is to ensure that the Company is well managed in the interests of its shareholders. The Board of Directors plays the central role in the Company's governance. It is the Company's decision-making authority on all matters except those reserved to shareholders or delegated to the management. The Board of Directors is not expected to assume an active role in the day-to-day management of the Company. II. GUIDELINES FOR CONDUCT Each director and Specified Employees seek to use due care in the performance of his/her duties, be loyal to the Company, act in good faith and in a manner such Director and Specified employee reasonably believes to be not opposed to the best interests of the Company. A Director and Specified employee should seek to also: Make reasonable efforts to attend Board and committee meetings. Dedicate time and attention to the Company. Comply with all applicable laws, regulations, confidentiality obligations and corporate policies of the Company. Be independent in judgement and actions and to take all reasonable steps to be satisfied as to the soundness of all decisions taken by the Board of Directors. III. CORPORATE BUSINESS OPPORTUNITIES In carrying out their duties and responsibilities, Directors and Specified employees should avoid: Appropriating corporate business opportunities for themselves that are discovered through the use of Company property or information or their position as Directors and Specified employees. Using Company property or information, or their position as Director and Specified employees, for personal gain. Competing with the Company. 13
Comparative study of hero Honda bikes Karizma ZMR FI
The most awaited bike by the YOUNGISTAAN of India is now setting the STREETS ON FIRE. The EXPERIENCE & EXPERTISE of Indian BIKING GIANT Hero Honda has launched an all new AVTAAR of KARIZMA. A stunning looking +is giving SEDATE competition to Bajaj Pulsar 220 and Yamaha CBR. A bold ZMR logo on the full front body colored fairing catches the eye. Get a ZMR to RIDE THE EXPERIENCE & RISE ABOVE ALL.
Company
Segment
Maximum Power
Honda Motorcycle
225 cc
17.6bhp @ 7000rpm
Striking Features Visor Mounted Collapsable Rear view Mirrors New sporty full body cowl Blistering Integrated LED tail light Sporty alloys 14
Fully Digital Console Tubeless Tyres
Color Options Moon Yellow Vibrant Blue Pearl White Sports Red
Price Price (Ex-Showroom Delhi): Rs. 91,000/-. (Please Note: The prices are ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Technical Specifications Dimensions & Weight Length (mm)
2110
Width (mm)
805
Height (mm)
1175
Wheelbase (mm)
1350
Ground Clearance (mm)
159
Kerb weight
159 kg
Fuel Capacity
15.3
15
Engine Engine Capacity
225cc
Type
OHC, Oil Cooled
Stroke
4-stroke
No. of cylinders
Single Cylinder
Electrical
12 V, 6.0 A MH Battery
Transmission No. of Gears
5 speed
Clutch
Multi-plate wet type
Performance Maximum Power
17.6bhp @ 7000rpm
Max. Torque
18.35 @ 6000rpm
Start
Electric
Maximum Speed
126 KMPH
Suspension Front
Telescopic Hydraulic shock absorbers
Rear
Swing arm with 5 step adjustable type hydraulic shock absorber
Brakes Front
Disc Brakes, 276 mm diameter
Rear
Disc Brakes, 240 mm diameter
16
Tyres Size Front
80/100 X 18 � 47 P - Tubeless Tyres
Rear
100/90 X 18 � 56 P - Tubeless Tyres
17
Hero Honda Karizma Jet Set Go...
Check out the all new sporty, stylish and brawny Hero Honda Karizma loaded with lots of attention grabbing features. Bold graphics, astonishing power of 223 cc from air cooled, 4 stroke engine, very stylish visor, large alloy wheels, very effective front disc brake makes Karizma a spectacular sports bike to rule the roads and leave others envy. Hero Honda Karizma was the first real sports bike in India. The bike addresses to those who have a ion for speed and styling and head-turning looks. It has 17 ps power thrust and picks up 0-60 in 3.8 heart-stopping seconds. The bike is based on power and styling. Disc breaks and Mag wheels makes Karizma the safest jet on the road. Company
Stroke
Maximum Power
Displacement
Hero Honda Motors Ltd.
4-Stroke
16.8 bhp @ 7000 rpm
223 cc
Striking Features Style Sporty position of the seat. It stands on its feet even at speeds reaching up to 130 kmph. 18
Fuel Efficiency.
Color Pearl Composed Red Myth Gold Metallic Sparkling Silver Turquoise Blue Candy Blazing Red Black Moon Yellow
Price Rs 79,000 Ex-Showroom in Delhi. (The prices are to the close approximation. Please check the latest prices and variant specifications with your dealer.)
Technical Specifications Dimensions & Weight Overall height
1160 mm
Overall length
2125 mm
Overall Width
755 mm
Wheelbase
1355 mm
Ground Clearance
150 mm
19
Kerb weight
150 kg
Fuel Tank Capacity
15 litres
Engine Type
OHC, Air Cooled
Stroke (2/4)
4-stroke
No. of cylinders
Single Cylinder
Displacement
223cc
Electrical
12 V, 7.0 Ah
Transmission No. of Gears
5 speed
Clutch
Multi-plate wet type
Performance Maximum Power
16.8bhp @ 7000rpm
Max. Torque Start
Kick / Electric
Suspensions Front
Telescopic Hydraulic Shock Absorbers
Rear
Swing arm with 5 step adjustable type hydraulic shock absorber
Front
Disc Brakes, 276 mm diameter
Rear
Internal Expanding Shoe, 130 mm
Tyres 20
Front 2.75 x 18” - 42 P Rear
100 / 90 x 18” - 56 P
Hero Honda Hunk Because Muscles Matter
Here comes the muscular Hunk courtesy Hero Honda. The irresistible roadster carrying massive on road appearance and armed with large fuel tank, dazzling head light with dashing visor, the revolutionary GRS suspension & sporty dressing to turn the heads. The heavily loaded 150 cc bike is equipped with Advanced Microprocessor Ignition System (AMI) for generous performance. Hero Honda Motors Ltd. (HHML), India's leading two wheeler manufacturer, has launched its new offering as Hunk in the 150 cc segment. This new bike is the fourth launch in the segment after 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. Hero Honda Hunk carries robust looks and muscular styling with big tank shrouds, 5 spoke black alloy wheels, telescopic fork suspension and new GRS (Gas Reservoir Suspension) at rear. Hunk is powered with 150cc engine that generates 14.4Ps at 8500rpm of power and 12.8Nm of Torque. Hero Honda has launched the 150 cc Hunk in two variants of kick start and self start with the price tag of Rs. 55,000 and 57,000 respectively. The all new Hunk is available in four colours black, blue, red and silver. 21
With the launch of Hunk Hero Honda aims to make its position in this segment. On the launch of Hunk, Pawan Munjal, Managing Director and CEO, HHML, said "The 'Hunk' is our tribute to the Youth of India today - confident and ready to take on the world. It personifies the very fighting spirit and resilience of our youngsters, who are making a mark for themselves in their chosen fields of vocation. Some of the key findings of our extensive research amongst the youth have been incorporated into the 'Hunk' to make it a complete package of world class technology, unprecedented features and stunning looks. I am sure there will be many more 'Hunks' on Indian roads soon." Company
Stroke
Displacement
Maximum Power
Hero Honda Motors Ltd.
150 cc 149.2 c.c
14.4 ps @
8500 rpm
Striking Features Robust masculine looks with strong presence Gas charged, adjustable rear shock absorber Fuel efficient and powerful Advanced Tumble Flow Induction (ATFI) Technology engine Convenient, safe and effortless kick start Large fuel tank and aerodynamic tank Shrouds Stylish, clear lens multi reflector indicators Puncture resistant tuff -up tube. Available in 04 sizzling colors and options of kick start and self start
Color Black Blue Red
22
Silver
Price Hero Honda Hunk is available in two variants of kick start and self start with the price tag of Rs. 55,000 and 57,000 respectively. (Please Note: The price range is ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Quotes-Unquotes "The Hunk would complete our product portfolio in the segment. From our models in the segment, we are expecting highest numbers from the Hunk" Said, Hero Honda Motors Limited Managing Director Pawan Munjal. Technical Specifications Dimensions & Weight Length (mm)
2080
Width (mm)
765
Height (mm)
1095
Wheelbase (mm)
1325
Kerb Weight (kgs)
145
Ground Clearance (mm)
145
Engine Model Designation
Air Cooled, 4 - Stroke Single Cylinder OHC
Starting
Self Start/Kick Start
Displacement (cc)
149.2 23
Ignition
Advanced Microprocessor Ignition System (AMI)
Bore & Stroke
57.3 X 57.8 mm
Suspension Front
Telescopic Hydraulic Shock Absorbers
Rear
5 Step Adjustable Gas Reservoir Suspension - GRS
Brakes Type
Disc: 240 mm Dia Disc - Non Asbestos Type
Rear
Internal Expanding Shoe Type (130 mm), Non Asbestos Type.
Tyres Front
2.75 X 18 42P
Rear
100/90 X 18 - 56P (With Tuff-up Tube)
Fuel Tank
12.4 Litre
Performance Max. Horsepower (ps/rpm)
10.6 Kw (14.4 Ps ) @ 8500 rpm
Max. Torque (kg m/rpm)
12.80 N-m @ 6500 rpm
24
Hero Honda CBZ X-Treme Live Extreme
The legendary model of CBZ has got a new face & new name of CBZ Xtreme with extreme power and styling. Hero Honda has launched this fully loaded bike in wake of rising contest in 150 cc bikes segment from the other players like TVS and Bajaj. Totally revamped CBZ Xtreme bears highly efficient and capable engine and aerodynamic looks that convert this bike into a Xtreme driving pleasure. World's biggest two wheeler maker Hero Honda Motors Ltd. has launched CBZ X-treme in the 150 cc segment. Facing tough competition from its key rivals Bajaj Auto and TVS Motors, the Hero Honda company has unveiled this model in the new avatar of CBZ. The CBZ launched in 1999 was a very popular and stylish bike. The all new CBZ X-treme model has been developed with the efforts of the R&D team of Hero Honda. CBZ Extreme powered by 150 cc engine that generates 14 ps of power @ 8500 rpm, this makes CBZ Extreme the most powerful bike in this segment. The powerful CBZ X-treme is equipped with loads of features. Diamond-frame type tubular chassis, box-section swing arm, adequate ground clearance of 145 mm with stepped up pillion seat and split grab rail provides the extreme driving pleasure for rider and the pillion rider. This
25
new offering from Hero Honda comes with disc brake and 5 spoke alloy wheel as standard fitment. Launched in two variants with kick-start and self-start option, CBZ X-treme is up for sale with a ex-showroom price tag of Rs. 54,000-56,000. Company
Segment
Displacement
Maximum Power
Hero Honda Motors Ltd.
150 cc 149.2 c.c
10.6 KW ( 14.4 ps) @ 8500 rpm
Striking Features Powerful engine of 150 cc with 14 ps of power @ 8500 rpm.. Loaded with AMI - Advanced Microprocessor Ignition System. Advanced braking system of Disc brake on front wheel. Step seat comfortable ride. Multi-reflector winkers and LED tail light with unique split rear grip gives the bike a sporty and trendy looks. New age asymmetric instrument in dual tone finish. 05 spoke alloy wheels gives the bike an appealing looks. Good looking wiser with tinted windshield. Multi-reflector headlight with separate pilot lamp.
Color Sports Red Candy Blazing Red Boon Silver Metallic Black 26
Vibrant Blue Metallic
Price Price for two variants of kick-start and self-start for CBZ X-treme is Rs 54,000 and Rs 56,000. Both the variants comes with alloy wheel and disc brakes as standard fitment. (Please Note: The prices are ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Quotes-Unquotes "We expect to capture the top position in the segment with the new bike. We are also working on another bike in the segment.'' CBZ has remained a icon in the market and we expect to regain the same position enjoyed earlier. It is the fastest bike in class and comes with a three year warranty. We have added many features like a LED tail light, split rear seats and a pilot lamp, which are industry first in India." Said Pawan Munjal, Managing Director and CEO, Hero Honda
Technical Specifications Dimensions & Weight Wheelbase (mm)
1325
Length (mm)
2080
Width (mm)
765
Height (mm)
1145
Ground Clearance (mm)
145
Weight (kgs)
141
Engine 27
Model Designation
Air Cooled, 4 Stroke OHC
Starting
Self Start/Kick Start
Idle Speed
1400 rpm
Displacement (cc)
149.2cc
Ignition
AMI - Advanced Microprocessor Ignition System
Bore & Stroke
57.3 X 57.8 MM
Suspension Front
Telescopic Hydraulic Shock Absorber
Rear
Swing arm with adjustable hydraulic shock absorber
Brakes Front
Disc Type (dia 240 mm)
Rear
Drum Type, internal expanding shoe type
Tyres Front
2.75 X 18" 42 P (Alloy)
Rear
100/90 x 18 - 56 P (Alloy)
Fuel Tank
12.3 Lts.
Performance Max. Horsepower (ps/rpm)
10.6 KW(14.4 PS) @ 8,500 RPM
Max. Torque (kg m/rpm)
12.80 NM @ 6,500 RPM
28
Hero Honda Achiever
Hero Honda Achiever boasts cool designer graphics on a sturdy and macho body line. This 150 cc power bike has been incorporated with a 4 stroke air-cooled engine that produces an optimum output of 13.4 bhp. Dressed with number of strong features like multi-reflector headlight, protective visor, muffler with heat shield, tuff up tube, Hero Honda Achiever has a good treat for biker lovers. The Hero Honda Achiever from Hero Honda Motors Ltd. comes with twin rear shocks and apparent air-skoops in the front below the fuel tank. It is built on 1290 mm wheelbase. The kickstart version weighs only 139 kg. The fuel tank of the bike has a capacity of 12.5 litres with usable reserve of 2.3 litres. The higher reserve capacity makes Achiever rural-friendly because of lack of petrol pumps in these areas. Company
Stroke
Maximum Power
Displacement
Hero Honda Motors Ltd.
4-Stroke
10 kw (13.4bhp)
149.1cc
Striking Features A multireflector headlight with a halogen lamp and a position lamp. Uniquely designed Muffler with heat shield.
29
Equipped with Tuff up tube. Dual tone painted chain case. The latest PowerPro engine to offer better performance. An attractive visor.
Color Candy Blazing Red Black with Golden Strip Black with Grey Strip Maroon Metallic Tahitian Blue Metallic Force Silver Moon Yellow Magnetic Blue Spring Violet
Price Drum Kick - Rs. 48950 Drum Self - Rs. 51650 Disc Kick - Rs. 50740 Disc Self - Rs. 53450 (The prices are to the close approximation. Please check the latest prices and variant specifications with your dealer.)
30
Technical Specifications Engine
4 Strok Air Cooled
Displacement
149.1cc
Maximum Power
10 kw (13.4bhp)
Gears
5 gears
Frame
Diamond Cradle
Tyre Size (Front)
2.75 X 18 - 42 P / 4 PR
Tyre Size (Rear)
3.00 X 18 - 52 P / 6 PR
Headlight
35W / 35 W Halogen Bulb
Top Speed
101 kmph
Acceleration
0-60 in (5 seconds)
Kerb Weight
134 kg
31
SALES PERFORMANCE HERO HONDA REPORTS LEADERSHIP PERFORMANCE WITH 50 % NET PROFIT IN Q2, '08-09 DEFIES INDUSTRY TREND WITH TURNOVER (NET SALES & OTHER OPERATING INCOME), AT RS. 3202 CRORE; EBIDTA AT 13.58 PER CENT
Total Sales
Aug'06
Aug'07
FY 06-07
FY 07-08
2,15,076
2,40,875
12,82,860
12,63,254
Highlights of Q2, FY'08-09 • Total turnover(Net sales & Other Operating income)Rs 3202 crores, growth of 35.6 per cent • Net profit after tax at Rs 306.30 crores, growth of 50 per cent • EBIDTA margin for the quarter 13.58 per cent • Total sales for Q2 stands at 9,72,095 units, growth of 28.5 per cent • Total sales for H1 stands at 18,66,349, growth of 19.7 per cent • Over 55 per cent share in domestic motorcycle market • Launches first-of-its kind music video to celebrate 25 years of Hero honda New Delhi, October 21, 2008: Hero honda Motors Ltd (HHML), the world's largest two-wheeler company for seven consecutive years, today firmly reiterated its undisputed leadership in the domestic two-wheeler market with impressive bottom line growth for the second quarter (Q2) – July to September - of this financial year (FY) 2008-09. Even as the industry continued to face tough market conditions on of uncertainty over interest rates and overall credit squeeze, the company reported 50 per cent growth in profit after tax (PAT) at Rs 306.30 crore for the second quarter. Hero honda's profit after tax in the corresponding period last fiscal (July - Sept, 2007-08) stood at Rs 204.33 crore.
32
Total turnover (Net sales & Other Operating income) grew to Rs 3202 crore, a growth of 35.6 per cent over Rs 2361 crore recorded in the corresponding period last fiscal. The company has recorded an EBIDTA margin of 13.58 per cent in the quarter. The EBIDTA margin in the previous quarter (April - June '08) was 12.20 per cent. The strong financial performance is in line with the company's better-than-industry top line growth. After posting a growth 11.38 per cent in the first quarter, the company kicked off the second quarter with a 39.8 per cent growth in sales in the month of July, and followed up with 26.8 per cent growth in August and 22.4 per cent in September. Hero honda consistently keeps growing its share in the domestic motorcycle market, and currently enjoys over 55 per cent share. Hero honda's cumulative sales for the second quarter (Q2) this FY stands at 9,72,095 units - a growth of 28.5 per cent over Q2 last FY (2007-08). The cumulative sales for the first six months (H1) stands at 18, 66,339 units of two-wheelers compared to 15, 59,486 units sold in H1 in the last FY – reflecting a consistent 19.7 per cent growth in cumulative sales. Dr. Brij Mohan Lall, Chairman, Hero honda Motors Ltd, said "We are happy with our financial performance. It gives immense joy to see this kind of results in the 25th year of our company. I wish to thank all our stakeholders – customers, associates, dealer friends, ancillaries and also our t venture partners Hero hero honda Motors Co – for their continuous ." Mr. Pawan Munjal, MD & CEO, Hero honda Motors Ltd., said "Our numbers speak for themselves. Even in this volatile and competitive environment, our top line continues to outpace the industry growth, our market share is at an all time high, and the financial balance sheet is a delight – all the factors which form the hallmark of a resilient company with cutting-edge management. We will continue to keep innovating – in bringing in technologically-superior products, in our network expansion, in brand building, in our financial management, and in our communication." "Going forward, we will have to keep a close watch on the commodity prices movement, and other factors such as inflation, interest rate scenario and availability of retail finance. These factors will play a crucial role in the industry growth in the subsequent quarters," he added.
33
Hero honda has already rolled out its festive season initiatives, with the launch of four new models – the all-new "ion Pro" and three refreshes of its existing models - new CBZ Xtreme, a self–start version of Splendor NXG and the refreshed Pleasure. During the coming months, the company will further augment its product portfolio with new launches across segments. Key Hero honda brands continue to drive strong volumes across segments - CD Deluxe in entry segment, Glamour, the new Splendor NXG, Splendor + and ion Plus in deluxe segment, and Hunk, CBZ X-treme and Karizma in the segment. Celebrating its 25th year, Hero honda released an innovative music video in the month of September. Titled "Hero honda Dhak Dhak Go", and involving as many as eight brand ambassadors of Hero honda, the music video has been receiving rave reviews. Hero honda recently won two very coveted awards - "The Most preferred Brand of twowheelers" award at the recent CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit Business Leadership Award". being sold in August this year.
Corporate performance: • Consolidated over 50% share in the domestic motorcycle market • Reported highest ever sales in a month in October 2007 (365,022 units) • Crossed half a million retail sales in the festive season • Closed calendar year 2007 with sales of over 33 lakh two-wheelers
Achievements: • Retained the coveted position of World No 1 two-wheeler company for the seventh consecutive year
34
• Crossed landmark sales of Two Crore bikes; celebrated the achievement with “Hero honda BIKE-A-THON”- a nationwide marathon of Hero honda bikes under the “Hero honda Country” campaign
New Launches: • Launched two new models Hunk (150cc) & refreshed Splendor+ along with a Special Edition • Doubled volume and share in the segment - currently own almost 20% share New Delhi, January 31, 2008: Hero honda Motors Ltd. (HHML), the world’s largest twowheeler manufacturer, today reported 31% per cent growth in profit after tax (PAT) at Rs 275 crore for the third quarter (October-December) of this financial year (2007-08). Hero honda’s profit after tax in the corresponding period last fiscal stood at Rs 209.18 crore. Total Turnover (sales turnover plus other income, net of excise) grew to Rs 2795.17 crores, a growth of 3.54 per cent over Rs 2699.63 crores recorded in the corresponding period last fiscal. The company has recorded an EBIDTA margin of 13.95% in the quarter. The EBIDTA margin in the previous quarter (July-September’07) was 12.39%. This strong financial performance comes close on the heels of the company’s good overall sales even in the face of the prevailing slowdown in the two-wheeler industry. Hero honda’s cumulative total turnover for the first three quarters (April–December 2007) of this financial year stood at Rs. 7673.43 crores. Hero honda's strategy for aggressive top line growth through new product launches, brand building initiatives backed by innovative communication has resulted in market share gain across every segment. Indeed, Hero honda’s share in domestic motorcycles market has been growing upward of 50 per cent, despite the slowdown in the two-wheeler industry. According to Mr. Brijmohan Lall, Chairman, Hero honda Motors Ltd., “Our performance during the third quarter of this fiscal has been very encouraging considering the current slowdown in the two-wheeler industry. We have been consistently reporting better-than-industry sales numbers, and it has also been reflected in our bottom line. We wish to thank all our customers and stakeholders for reposing their faith in our company and our products.”
35
Mr. Pawan Munjal, Managing Director & CEO, Hero honda Motors Ltd. said, “Given the industry slowdown scenario, we are very enthused by our robust financial numbers for the third quarter. However, this was not unexpected. We had undertaken some strategic initiatives since the beginning of this fiscal, including a conscious effort to rationalize costs across the board, and its results are now visible. Our bottom line has seen a consistent improvement, and we have been able to demonstrate that it is possible to keep gaining market share while maintaining a robust bottom line. “With input costs softening and our sharp focus on cost efficiencies, we should be able to further improve upon our financial results,” he added.
36
CONCLUSION This survey was done to indentify various problem and level of identify various problems and level of satisfaction of consumer, so that efforts might done to satisfy them which would result in building long term relationship between the customer and company. Due to delivery in customer need and expectations, it become a different task to satisfy every customer, therefore to satisfy each and every customer the important of building relationship with them existed. For this purpose a number of questions were asked to find out behavior of customer. This research is also done to know the views of the customer towards the services and quality and supply chain management of HERO HONDA BIKES.
37
FINDING & ANALYSIS Do you have any vehical ?
Yes No
85% 15%
INTERPRETATION : After survey we found that,85% customer having a hero Hero honda bikes.
38
Which bike you have own?
Hero Honda Tvs Honda Others
67% 10% 19% 4%
Interpretation: Mostly prefer HERO Hero honda brand.
39
40
Does your purchasing decision affected by the brand name of the Bikes?
Yes No
75% 25%
Interpretation : Mostly youth says yes……..
41
42
What is the opinion about the price policy of Hero Hero honda product?
Expensive Cheap
24% 76%
Interpretation: Most of the youth rider says,it is quite cheap.
43
For what purpose you buy the Hero honda Bike?
Official Household Anyother Business
57% 12% 6% 25%
Interpretation: Most of the people says for official purpose.
44
45
Have you faced any problem regarding the power driving of vehicle?
Yes No
25% 75%
Interpretation: Most of the youth says ,there is no problem with power driving of vehicle.
46
47
How does Hero honda have consumer relations ?
Satisfactory Unsatisfactory
82% 18%
Interpretation; Most of the youth says it is satisfactory.
48
Are you satisfy with Hero honda vehicle ?
Yes No
76% 24%
Interpretation; Most of the youth are satisfy with Hero honda vehicle.
49
FINDINGS •
After the survey we found the satisfaction level of Hero honda bikes riders,
•
Most of the consumers go for the Hero honda bikes because of its safe designe.
•
Youth feel very comfortable with it.
•
Hero honda has been covering the entire segment.
•
Hero honda technology is very innovative.
•
A very high segment of youth goes for the name and goodwill of the Hero honda.
50
SUGGESTION •
The company should increase their service stations.
•
More financing option should be available.
•
The company should provide more customer value.
•
Follow up should be increased.
•
Effort should be done for developing the concept of good relationship with consumers.
•
Special offer should be provided for government employment.
51
ANNEXURE PERSONAL PROFILE: Name
: ____________________________________________
Address
: ____________________________________________
Telephone No.
: ____________________________________________
E-Mail
: ____________________________________________
Age
:____________ Gender:_______________
Education [ ] Undergraduate
[ ] Post graduate
[ ] Graduate
[ ] Professionally Qualified
Occupation [ ] Businessman
[ ] Private Job
[ ] Government Official
[ ] Any Other
Do you have any vehical ? [ ] yes
[ ] no
Which bike you have own? [ ] bajaj
[ ]hero honda
[ ] TVS
[ ] Other
Which Honda bike do you own ? []
[ ] active
[ ] eterno
[ ] other
Does offer free gift by hero honda services provides affect your buying decision? [ ] Yes
[ ] No
Does your purchasing decision affected by the brand of the Bikes? [ ] Yes
[ ]No 52
For what purpose you buy the hero honda Bike? [ ] Official
[ ] Business
[ ] Household
[ ] Any Other
What is the opinion about the price policy of hero Honda product ? [ ] expensive
[ ] cheap
Have you faced any problem regarding the power driving of vehicle ? [ ] yes
[ ] no
How does hero Honda have consumer relations ? [ ] satisfactory
[ ] unsatisfactory
Are you satisfy with hero Honda vehicle ? [ ] yes
[ ] no
53
BIBLIOGRAPHY Http: www.herohonda.com http: www.google.com http: www.wikipedia.org Philip Kotler, Marketing Management,
I have used the following source for finding the data
A. Research methodology
-
C.R. Kothari
Literature from the web site http://www.herohonda.advertisment.pro.coreproduct.org www.herohonda.plazma.core.pro.high.frogmentation.org "http://www.herohonda.com"
Authorized dealer in a city
54
Staying Ahead Though not technically qualified in the conventional sense, few of his contemporaries have understood the dynamics of technology better than Brijmohan Lall has. He could always visualize the applicability of technology before others could. For example, in the 1980s, when all two-wheeler companies in India opted for two-stroke engine technology, Brijmohan preferred a four-stoke engine - a technology that dramatically increased fuel efficiency and reduced maintenance costs. This technology was one of the biggest reasons for Hero honda's stupendous success.Time and again, Brijmohan managed to steal a march over his industry peers. For example, when Hero hero honda Motors of Japan was looking for a collaborator in the 1980s, the Hero Group was not high up the pecking order initially as there were other more eligible and established suitors.Yet it didn't take long for the astute Japanese to realize that the Hero Group and Hero hero honda had much more in common than earlier perceived; there a sharp focus on financial and raw material management, and employee turnover was low. Hero hero honda officials were also amazed to find that the Munjals were already practicing "Just-in-time1
inventory" at the time (JIT). It turned out that Brijmohan Lall's aspiration to provide cheap transportation to India's poor by default ensured lean and cost-effective operations. This in turn increased vendor efficiency and led to near-zero inventories.
Sales Promotion. Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotions are varied. Often they are original and creative, and hence a comprehensive list of all available techniques is virtually impossible (since original sales promotions are launched daily!). Here are some examples of popular sales promotions activities: (a) Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit - especially if there is a corresponding increase in sales. This is known as a sales promotion tactic. (b) Customer Relationship Management (CRM) incentives such as bonus points or money off coupons. There are many examples of CRM, from banks to supermarkets. (c) New media - Websites and mobile phones that a sales promotion. For example, in the United Kingdom, Nestle printed individual codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect. (d) Merchandising additions such as dump bins, point-of-sale materials and product demonstrations. (e) Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich.
2
(f) Discounted prices e.g. Budget airline such as EasyJet and Ryanair, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced. (g) t promotions between brands owned by a company, or with another company's brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals. (h) Free samples (aka. sampling) e.g. tasting of food and drink at sampling points in supermarkets. For example Red Bull (a caffeinated fizzy drink) was given away to potential consumers at supermarkets, in high streets and at petrol stations (by a promotions team). (i) Vouchers and coupons, often seen in newspapers and magazines, on packs. (j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs. (k) Cause-related and fair-trade products that raise money for charities, and the less well off farmers and producers, are becoming more popular. (l) Finance deals - for example, 0% finance over 3 years on selected vehicles. Many of the examples above are focused upon consumers. Don't forget that promotions can be aimed at wholesales and distributors as well. These are known as Trade Sales Promotions. Examples here might include t promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.
3
OBJECTIVES To have an overview of HERO HONDA BIKES.
To know the reputation of HERO HONDA BIKES in the market.
How the consumer preference towards the brand HERO HONDA BIKES.
The main objective how to increase the reputation of HERO HONDA BIKES brand in
the market.
To understand its competitors in business.
How HERO HONDA BIKES will create a good image in the market.
To understand the 4 Ps used by the HERO HONDA BIKES in business. A study of present & potential various market of HERO HONDA BIKES.
It has been based on a survey over the market and other behavior aspect. The survey is also aimed at reviewing the competitiveness of various HERO Hero hero
honda bikes toward the YOUNG BIKE RIDER.
4
RESEARCH METHODOLOGY Methodology can be defined as a systemic way of approaching a problem to identify the truth and for this certain step should be taken in a systematic order and these steps are called methods. “Research methodology is a process of planning, acquiring, analyzing and disseminating relevant data and information”. The use of right methodology is necessary because if the right methods are not adopted and thoughts are not arrange in a logical order the exact truth might not be expressed. Thus the methodology means correct arrangement of thoughts and knowledge. WHY RESEARCH IS REQUIRED Conceptually, the purpose of research is to discover the answers for the questions through application of scientific procedures. The main aim of the research is to find out the truth which is hidden and which has not been discovered yet. Through each research study has its own specific purpose, but generally researchers are done: To gain familiarities with a phenomenon or to achieve new insights into it. To determine the frequency with which something occurs or with which associated with something else. To test the hypothesis of casual relationship between variables. To take appropriate decisions. Research is a careful and systematic effort of gaining new knowledge. Research is an original contribute on to the existing stock of knowledge making for its advancement; it is pursuit of true with the help of study, observation, comparison and experiment. In short the search of knowledge through objectives and systematic method of finding solution to problem is research.
5
RESEARCH DESIGN: The research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research questions and to control variance. The definition of three important – plan, structure and strategy. The plan is an outline of the research scheme on which the researcher is to work. The structure of the research is a more specific outline or the scheme and the strategy shows how the Research will be carried out, specifying the methods to be used in collection and analysis of data. Research design is the specification of methods and the procedure fro acquiring the information needed. It is the operational pattern or framework of the projects that stipulate what information is to be collected from which sources by the procedures. The importance of research design lies in the fact that it makes a statement of what is to be done in order to achieve the research objectives and how it is to be done. It is an expression of what of the research exercise in of results and the analytical input needed to convert data into research findings. A design may be quite suitable in one case but could not fit in some other research problem. One design cannot serve the purpose of all types of research problems. Also most of the research problems are complex in nature and cannot be solved by a specific research design. Hence a combination of research design is used to reach a solution. The research design when chosen correctly prevents deviation in the study. The present study is the cross sectional descriptive type with fields study and partly casual in nature as it seeks to find out consumer behavior with respect to mobile and correlate them with income, age, education, professions etc. and formulate marketing strategies based on the study. SAMPLING AND SAMPLE DESIGN: It is not possible to examine every item in the population hence interferences is drawn about a large numbers of items possessing a particular attribute based on based analysis of fraction of such items. It is called a sample. For developing a sampler design following points need to be discussed with regard to the present study –
6
POPULATION: In statistical usage the population is applied to any finite collection of individuals. It has displaced the orders universe. It is aggregate of all elements possessing certain specified characteristics which need to studied and defined prior to sample. Population can be finite if units can be counted or infinite. Since the present study is done in Bareilly, The population is finite. Population can be defined in of elements, sampling units, extent and time. In this study, the specifications will be as follows: 1.
Element
:
People
2.
Sampling Units
:
Distributors
3.
Extent
………………….
:
ELEMENT: An Element is the unit about which information is collected. It provides the basis for analysis. It identifiable physically. In the present study the element is dealer having a good knowledge about the service. (Regarding Brand) SAMPLING UNIT: The sampling unit is the basic unit containing the element of the target population. The sampling may be different from the element. It can be either geographical unit (state, district etc.) or social unit (Household, family, club etc.) or a construction unit (enclave, house, flat etc.) or it may be an individual. In the present stuffy, a sample of distributor is selected in the three stages. First of all a sample of cities is selected, than a sample of colonies is selected from each selected colony after the entire distributor in it. SAMPLE FRAME: A sample frame could be a telephone directory, a list of block and localities of a city, a map or any other list consisting of all the sampling units, each stage of sampling process requires its own sampling frame. Since the present study undergoes two stages sampling process, we would need
7
two sampling frames. First a list of localities, Second a list of distributors with in the selected localities. SAMPLING DESIGN: Representation of entire universe is only possible through the sampling technique. Considerable care has been taken in selecting the sample so that is Convenient in of size and enough to represent the entire universe
SUMMARY OF RESEARCH DESIGN Data source: Primary and secondary Research approach: Survey method Research instrument: Questionnaire Sampling plan: Sample unit (consumers) Sample size: 100 consumers Sample area: Bareilly city and near area method: Personal
8
STUDY OF THE COMPANY COMPANY PROFILE
The Hero honda story began with a simple vision – the vision of a mobile and an empowered India, powered by Hero honda. This vision was driven by Hero honda's commitment to customer, quality and excellence, and while doing so, maintain the highest standards of ethics and societal responsibilities. Twenty five years and 25 million two wheelers later, Hero honda is closer to fulfilling this dream. This vision is the driving force behind everything that we do at Hero honda. We understood that the fastest way to turn that dream into a reality is by remaining focused on that vision. There were many unknowns but we kept faith, and today, Hero honda has been the largest two wheeler company in the world for eight consecutive years. Our growth has kept compounding. The company crossed the ten million unit milestone over a 19-year span. In the new millennium, Hero honda has scaled this to 15 million units in just five years! In fact, during the year in review, Hero honda sold more two wheelers than the second, third and fourth placed twowheeler company put together. With Hero honda, the domestic two wheeler market was able to show positive growth during the year in review. Without Hero honda, the domestic market would have actually shrunk.
9
Over the course of two and a half decades, and three successive t venture agreements later, both partners have fine-tuned and perfected their roles as t venture partners. What the two partners did was something quite basic. They simply stuck to their respective strengths. As one of the world's technology leaders in the automotive sector, Hero hero honda has been able to consistently provide technical know-how, design specifications and R&D innovations. This has led to the development of world class, value - for- money motorcycles and scooters for the Indian market. On its part, the Hero Group has taken on the singular and onerous responsibility of creating world-class manufacturing facilities with robust processes, building the supply chain, setting up an extensive distribution networks and providing insights into the mind of the Indian customer. Since both partners continue to focus on their respective strengths, they have been able to complement each other. In the process, Hero honda is recognized today as one of the most successful t ventures in the world. It is therefore no surprise that there are more Hero honda bikes on this country's roads than the total population of some European countries put together! The company's meteoric growth in the two-wheeler market in India stems from an intrinsic ability to reach out and come closer to its customers, with every ing year. Hero honda's bikes are sold and serviced through a network of over 3500 customer touch points, comprising a mix of dealers, service centres and stockists located across rural and urban India. Hero honda has built two world-class manufacturing facilities at Dharuhera and Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just completed a full year of operations. It is difficult to imagine that all this has happened in the span of just two and a half decades! The best is yet to come. During the year in review, Hero honda powered its way in a market that, for all practical purposes, was feeling the full effects of the economic slowdown in India. With an economic recovery now clearly on the cards, Hero honda is all set to ride into another summit. As Brijmohan Lall Munjal, the Chairman, Hero honda Motors succinctly puts it, "We pioneered India's two wheeler industry, we've steered it through difficult times; now it is our responsibility to set the pace again.
10
Vision & Mission HERO HONDA BIKES’s Hero honda’s mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities. This mission is what drives Hero honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders. HERO HONDA'S VISION Hero honda is a world leader because of its excellent manpower, proven management, extensive dealer network, efficient supply chain and world-class products with cutting edge technology from Hero hero honda Motor Company, Japan. The teamwork and commitment are manifested in the highest level of customer satisfaction, and this goes a long way towards reinforcing its leadership status.
11
LITERATURE REVIEW STUDY OF THE INDUSTRY CODE OF CONDUCT
FOR DIRECTORS AND SENIOR MANAGEMENT I. INTRODUCTION This Code of Conduct has been adopted by the Board of Directors of Hero honda Motors Limited for its and the Senior executives one level below, the Directors, including all functional heads (hereinafter referred to as "Specified employee").
12
There are certain clauses of the Code, which are meant for Directors only such as attending meetings of the Board and Committee thereof. The Specified employees need to ignore such clauses. The principal duty of the Board of Directors, along with management, is to ensure that the Company is well managed in the interests of its shareholders. The Board of Directors plays the central role in the Company's governance. It is the Company's decision-making authority on all matters except those reserved to shareholders or delegated to the management. The Board of Directors is not expected to assume an active role in the day-to-day management of the Company. II. GUIDELINES FOR CONDUCT Each director and Specified Employees seek to use due care in the performance of his/her duties, be loyal to the Company, act in good faith and in a manner such Director and Specified employee reasonably believes to be not opposed to the best interests of the Company. A Director and Specified employee should seek to also: Make reasonable efforts to attend Board and committee meetings. Dedicate time and attention to the Company. Comply with all applicable laws, regulations, confidentiality obligations and corporate policies of the Company. Be independent in judgement and actions and to take all reasonable steps to be satisfied as to the soundness of all decisions taken by the Board of Directors. III. CORPORATE BUSINESS OPPORTUNITIES In carrying out their duties and responsibilities, Directors and Specified employees should avoid: Appropriating corporate business opportunities for themselves that are discovered through the use of Company property or information or their position as Directors and Specified employees. Using Company property or information, or their position as Director and Specified employees, for personal gain. Competing with the Company. 13
Comparative study of hero Honda bikes Karizma ZMR FI
The most awaited bike by the YOUNGISTAAN of India is now setting the STREETS ON FIRE. The EXPERIENCE & EXPERTISE of Indian BIKING GIANT Hero Honda has launched an all new AVTAAR of KARIZMA. A stunning looking +is giving SEDATE competition to Bajaj Pulsar 220 and Yamaha CBR. A bold ZMR logo on the full front body colored fairing catches the eye. Get a ZMR to RIDE THE EXPERIENCE & RISE ABOVE ALL.
Company
Segment
Maximum Power
Honda Motorcycle
225 cc
17.6bhp @ 7000rpm
Striking Features Visor Mounted Collapsable Rear view Mirrors New sporty full body cowl Blistering Integrated LED tail light Sporty alloys 14
Fully Digital Console Tubeless Tyres
Color Options Moon Yellow Vibrant Blue Pearl White Sports Red
Price Price (Ex-Showroom Delhi): Rs. 91,000/-. (Please Note: The prices are ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Technical Specifications Dimensions & Weight Length (mm)
2110
Width (mm)
805
Height (mm)
1175
Wheelbase (mm)
1350
Ground Clearance (mm)
159
Kerb weight
159 kg
Fuel Capacity
15.3
15
Engine Engine Capacity
225cc
Type
OHC, Oil Cooled
Stroke
4-stroke
No. of cylinders
Single Cylinder
Electrical
12 V, 6.0 A MH Battery
Transmission No. of Gears
5 speed
Clutch
Multi-plate wet type
Performance Maximum Power
17.6bhp @ 7000rpm
Max. Torque
18.35 @ 6000rpm
Start
Electric
Maximum Speed
126 KMPH
Suspension Front
Telescopic Hydraulic shock absorbers
Rear
Swing arm with 5 step adjustable type hydraulic shock absorber
Brakes Front
Disc Brakes, 276 mm diameter
Rear
Disc Brakes, 240 mm diameter
16
Tyres Size Front
80/100 X 18 � 47 P - Tubeless Tyres
Rear
100/90 X 18 � 56 P - Tubeless Tyres
17
Hero Honda Karizma Jet Set Go...
Check out the all new sporty, stylish and brawny Hero Honda Karizma loaded with lots of attention grabbing features. Bold graphics, astonishing power of 223 cc from air cooled, 4 stroke engine, very stylish visor, large alloy wheels, very effective front disc brake makes Karizma a spectacular sports bike to rule the roads and leave others envy. Hero Honda Karizma was the first real sports bike in India. The bike addresses to those who have a ion for speed and styling and head-turning looks. It has 17 ps power thrust and picks up 0-60 in 3.8 heart-stopping seconds. The bike is based on power and styling. Disc breaks and Mag wheels makes Karizma the safest jet on the road. Company
Stroke
Maximum Power
Displacement
Hero Honda Motors Ltd.
4-Stroke
16.8 bhp @ 7000 rpm
223 cc
Striking Features Style Sporty position of the seat. It stands on its feet even at speeds reaching up to 130 kmph. 18
Fuel Efficiency.
Color Pearl Composed Red Myth Gold Metallic Sparkling Silver Turquoise Blue Candy Blazing Red Black Moon Yellow
Price Rs 79,000 Ex-Showroom in Delhi. (The prices are to the close approximation. Please check the latest prices and variant specifications with your dealer.)
Technical Specifications Dimensions & Weight Overall height
1160 mm
Overall length
2125 mm
Overall Width
755 mm
Wheelbase
1355 mm
Ground Clearance
150 mm
19
Kerb weight
150 kg
Fuel Tank Capacity
15 litres
Engine Type
OHC, Air Cooled
Stroke (2/4)
4-stroke
No. of cylinders
Single Cylinder
Displacement
223cc
Electrical
12 V, 7.0 Ah
Transmission No. of Gears
5 speed
Clutch
Multi-plate wet type
Performance Maximum Power
16.8bhp @ 7000rpm
Max. Torque Start
Kick / Electric
Suspensions Front
Telescopic Hydraulic Shock Absorbers
Rear
Swing arm with 5 step adjustable type hydraulic shock absorber
Front
Disc Brakes, 276 mm diameter
Rear
Internal Expanding Shoe, 130 mm
Tyres 20
Front 2.75 x 18” - 42 P Rear
100 / 90 x 18” - 56 P
Hero Honda Hunk Because Muscles Matter
Here comes the muscular Hunk courtesy Hero Honda. The irresistible roadster carrying massive on road appearance and armed with large fuel tank, dazzling head light with dashing visor, the revolutionary GRS suspension & sporty dressing to turn the heads. The heavily loaded 150 cc bike is equipped with Advanced Microprocessor Ignition System (AMI) for generous performance. Hero Honda Motors Ltd. (HHML), India's leading two wheeler manufacturer, has launched its new offering as Hunk in the 150 cc segment. This new bike is the fourth launch in the segment after 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. Hero Honda Hunk carries robust looks and muscular styling with big tank shrouds, 5 spoke black alloy wheels, telescopic fork suspension and new GRS (Gas Reservoir Suspension) at rear. Hunk is powered with 150cc engine that generates 14.4Ps at 8500rpm of power and 12.8Nm of Torque. Hero Honda has launched the 150 cc Hunk in two variants of kick start and self start with the price tag of Rs. 55,000 and 57,000 respectively. The all new Hunk is available in four colours black, blue, red and silver. 21
With the launch of Hunk Hero Honda aims to make its position in this segment. On the launch of Hunk, Pawan Munjal, Managing Director and CEO, HHML, said "The 'Hunk' is our tribute to the Youth of India today - confident and ready to take on the world. It personifies the very fighting spirit and resilience of our youngsters, who are making a mark for themselves in their chosen fields of vocation. Some of the key findings of our extensive research amongst the youth have been incorporated into the 'Hunk' to make it a complete package of world class technology, unprecedented features and stunning looks. I am sure there will be many more 'Hunks' on Indian roads soon." Company
Stroke
Displacement
Maximum Power
Hero Honda Motors Ltd.
150 cc 149.2 c.c
14.4 ps @
8500 rpm
Striking Features Robust masculine looks with strong presence Gas charged, adjustable rear shock absorber Fuel efficient and powerful Advanced Tumble Flow Induction (ATFI) Technology engine Convenient, safe and effortless kick start Large fuel tank and aerodynamic tank Shrouds Stylish, clear lens multi reflector indicators Puncture resistant tuff -up tube. Available in 04 sizzling colors and options of kick start and self start
Color Black Blue Red
22
Silver
Price Hero Honda Hunk is available in two variants of kick start and self start with the price tag of Rs. 55,000 and 57,000 respectively. (Please Note: The price range is ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Quotes-Unquotes "The Hunk would complete our product portfolio in the segment. From our models in the segment, we are expecting highest numbers from the Hunk" Said, Hero Honda Motors Limited Managing Director Pawan Munjal. Technical Specifications Dimensions & Weight Length (mm)
2080
Width (mm)
765
Height (mm)
1095
Wheelbase (mm)
1325
Kerb Weight (kgs)
145
Ground Clearance (mm)
145
Engine Model Designation
Air Cooled, 4 - Stroke Single Cylinder OHC
Starting
Self Start/Kick Start
Displacement (cc)
149.2 23
Ignition
Advanced Microprocessor Ignition System (AMI)
Bore & Stroke
57.3 X 57.8 mm
Suspension Front
Telescopic Hydraulic Shock Absorbers
Rear
5 Step Adjustable Gas Reservoir Suspension - GRS
Brakes Type
Disc: 240 mm Dia Disc - Non Asbestos Type
Rear
Internal Expanding Shoe Type (130 mm), Non Asbestos Type.
Tyres Front
2.75 X 18 42P
Rear
100/90 X 18 - 56P (With Tuff-up Tube)
Fuel Tank
12.4 Litre
Performance Max. Horsepower (ps/rpm)
10.6 Kw (14.4 Ps ) @ 8500 rpm
Max. Torque (kg m/rpm)
12.80 N-m @ 6500 rpm
24
Hero Honda CBZ X-Treme Live Extreme
The legendary model of CBZ has got a new face & new name of CBZ Xtreme with extreme power and styling. Hero Honda has launched this fully loaded bike in wake of rising contest in 150 cc bikes segment from the other players like TVS and Bajaj. Totally revamped CBZ Xtreme bears highly efficient and capable engine and aerodynamic looks that convert this bike into a Xtreme driving pleasure. World's biggest two wheeler maker Hero Honda Motors Ltd. has launched CBZ X-treme in the 150 cc segment. Facing tough competition from its key rivals Bajaj Auto and TVS Motors, the Hero Honda company has unveiled this model in the new avatar of CBZ. The CBZ launched in 1999 was a very popular and stylish bike. The all new CBZ X-treme model has been developed with the efforts of the R&D team of Hero Honda. CBZ Extreme powered by 150 cc engine that generates 14 ps of power @ 8500 rpm, this makes CBZ Extreme the most powerful bike in this segment. The powerful CBZ X-treme is equipped with loads of features. Diamond-frame type tubular chassis, box-section swing arm, adequate ground clearance of 145 mm with stepped up pillion seat and split grab rail provides the extreme driving pleasure for rider and the pillion rider. This
25
new offering from Hero Honda comes with disc brake and 5 spoke alloy wheel as standard fitment. Launched in two variants with kick-start and self-start option, CBZ X-treme is up for sale with a ex-showroom price tag of Rs. 54,000-56,000. Company
Segment
Displacement
Maximum Power
Hero Honda Motors Ltd.
150 cc 149.2 c.c
10.6 KW ( 14.4 ps) @ 8500 rpm
Striking Features Powerful engine of 150 cc with 14 ps of power @ 8500 rpm.. Loaded with AMI - Advanced Microprocessor Ignition System. Advanced braking system of Disc brake on front wheel. Step seat comfortable ride. Multi-reflector winkers and LED tail light with unique split rear grip gives the bike a sporty and trendy looks. New age asymmetric instrument in dual tone finish. 05 spoke alloy wheels gives the bike an appealing looks. Good looking wiser with tinted windshield. Multi-reflector headlight with separate pilot lamp.
Color Sports Red Candy Blazing Red Boon Silver Metallic Black 26
Vibrant Blue Metallic
Price Price for two variants of kick-start and self-start for CBZ X-treme is Rs 54,000 and Rs 56,000. Both the variants comes with alloy wheel and disc brakes as standard fitment. (Please Note: The prices are ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Quotes-Unquotes "We expect to capture the top position in the segment with the new bike. We are also working on another bike in the segment.'' CBZ has remained a icon in the market and we expect to regain the same position enjoyed earlier. It is the fastest bike in class and comes with a three year warranty. We have added many features like a LED tail light, split rear seats and a pilot lamp, which are industry first in India." Said Pawan Munjal, Managing Director and CEO, Hero Honda
Technical Specifications Dimensions & Weight Wheelbase (mm)
1325
Length (mm)
2080
Width (mm)
765
Height (mm)
1145
Ground Clearance (mm)
145
Weight (kgs)
141
Engine 27
Model Designation
Air Cooled, 4 Stroke OHC
Starting
Self Start/Kick Start
Idle Speed
1400 rpm
Displacement (cc)
149.2cc
Ignition
AMI - Advanced Microprocessor Ignition System
Bore & Stroke
57.3 X 57.8 MM
Suspension Front
Telescopic Hydraulic Shock Absorber
Rear
Swing arm with adjustable hydraulic shock absorber
Brakes Front
Disc Type (dia 240 mm)
Rear
Drum Type, internal expanding shoe type
Tyres Front
2.75 X 18" 42 P (Alloy)
Rear
100/90 x 18 - 56 P (Alloy)
Fuel Tank
12.3 Lts.
Performance Max. Horsepower (ps/rpm)
10.6 KW(14.4 PS) @ 8,500 RPM
Max. Torque (kg m/rpm)
12.80 NM @ 6,500 RPM
28
Hero Honda Achiever
Hero Honda Achiever boasts cool designer graphics on a sturdy and macho body line. This 150 cc power bike has been incorporated with a 4 stroke air-cooled engine that produces an optimum output of 13.4 bhp. Dressed with number of strong features like multi-reflector headlight, protective visor, muffler with heat shield, tuff up tube, Hero Honda Achiever has a good treat for biker lovers. The Hero Honda Achiever from Hero Honda Motors Ltd. comes with twin rear shocks and apparent air-skoops in the front below the fuel tank. It is built on 1290 mm wheelbase. The kickstart version weighs only 139 kg. The fuel tank of the bike has a capacity of 12.5 litres with usable reserve of 2.3 litres. The higher reserve capacity makes Achiever rural-friendly because of lack of petrol pumps in these areas. Company
Stroke
Maximum Power
Displacement
Hero Honda Motors Ltd.
4-Stroke
10 kw (13.4bhp)
149.1cc
Striking Features A multireflector headlight with a halogen lamp and a position lamp. Uniquely designed Muffler with heat shield.
29
Equipped with Tuff up tube. Dual tone painted chain case. The latest PowerPro engine to offer better performance. An attractive visor.
Color Candy Blazing Red Black with Golden Strip Black with Grey Strip Maroon Metallic Tahitian Blue Metallic Force Silver Moon Yellow Magnetic Blue Spring Violet
Price Drum Kick - Rs. 48950 Drum Self - Rs. 51650 Disc Kick - Rs. 50740 Disc Self - Rs. 53450 (The prices are to the close approximation. Please check the latest prices and variant specifications with your dealer.)
30
Technical Specifications Engine
4 Strok Air Cooled
Displacement
149.1cc
Maximum Power
10 kw (13.4bhp)
Gears
5 gears
Frame
Diamond Cradle
Tyre Size (Front)
2.75 X 18 - 42 P / 4 PR
Tyre Size (Rear)
3.00 X 18 - 52 P / 6 PR
Headlight
35W / 35 W Halogen Bulb
Top Speed
101 kmph
Acceleration
0-60 in (5 seconds)
Kerb Weight
134 kg
31
SALES PERFORMANCE HERO HONDA REPORTS LEADERSHIP PERFORMANCE WITH 50 % NET PROFIT IN Q2, '08-09 DEFIES INDUSTRY TREND WITH TURNOVER (NET SALES & OTHER OPERATING INCOME), AT RS. 3202 CRORE; EBIDTA AT 13.58 PER CENT
Total Sales
Aug'06
Aug'07
FY 06-07
FY 07-08
2,15,076
2,40,875
12,82,860
12,63,254
Highlights of Q2, FY'08-09 • Total turnover(Net sales & Other Operating income)Rs 3202 crores, growth of 35.6 per cent • Net profit after tax at Rs 306.30 crores, growth of 50 per cent • EBIDTA margin for the quarter 13.58 per cent • Total sales for Q2 stands at 9,72,095 units, growth of 28.5 per cent • Total sales for H1 stands at 18,66,349, growth of 19.7 per cent • Over 55 per cent share in domestic motorcycle market • Launches first-of-its kind music video to celebrate 25 years of Hero honda New Delhi, October 21, 2008: Hero honda Motors Ltd (HHML), the world's largest two-wheeler company for seven consecutive years, today firmly reiterated its undisputed leadership in the domestic two-wheeler market with impressive bottom line growth for the second quarter (Q2) – July to September - of this financial year (FY) 2008-09. Even as the industry continued to face tough market conditions on of uncertainty over interest rates and overall credit squeeze, the company reported 50 per cent growth in profit after tax (PAT) at Rs 306.30 crore for the second quarter. Hero honda's profit after tax in the corresponding period last fiscal (July - Sept, 2007-08) stood at Rs 204.33 crore.
32
Total turnover (Net sales & Other Operating income) grew to Rs 3202 crore, a growth of 35.6 per cent over Rs 2361 crore recorded in the corresponding period last fiscal. The company has recorded an EBIDTA margin of 13.58 per cent in the quarter. The EBIDTA margin in the previous quarter (April - June '08) was 12.20 per cent. The strong financial performance is in line with the company's better-than-industry top line growth. After posting a growth 11.38 per cent in the first quarter, the company kicked off the second quarter with a 39.8 per cent growth in sales in the month of July, and followed up with 26.8 per cent growth in August and 22.4 per cent in September. Hero honda consistently keeps growing its share in the domestic motorcycle market, and currently enjoys over 55 per cent share. Hero honda's cumulative sales for the second quarter (Q2) this FY stands at 9,72,095 units - a growth of 28.5 per cent over Q2 last FY (2007-08). The cumulative sales for the first six months (H1) stands at 18, 66,339 units of two-wheelers compared to 15, 59,486 units sold in H1 in the last FY – reflecting a consistent 19.7 per cent growth in cumulative sales. Dr. Brij Mohan Lall, Chairman, Hero honda Motors Ltd, said "We are happy with our financial performance. It gives immense joy to see this kind of results in the 25th year of our company. I wish to thank all our stakeholders – customers, associates, dealer friends, ancillaries and also our t venture partners Hero hero honda Motors Co – for their continuous ." Mr. Pawan Munjal, MD & CEO, Hero honda Motors Ltd., said "Our numbers speak for themselves. Even in this volatile and competitive environment, our top line continues to outpace the industry growth, our market share is at an all time high, and the financial balance sheet is a delight – all the factors which form the hallmark of a resilient company with cutting-edge management. We will continue to keep innovating – in bringing in technologically-superior products, in our network expansion, in brand building, in our financial management, and in our communication." "Going forward, we will have to keep a close watch on the commodity prices movement, and other factors such as inflation, interest rate scenario and availability of retail finance. These factors will play a crucial role in the industry growth in the subsequent quarters," he added.
33
Hero honda has already rolled out its festive season initiatives, with the launch of four new models – the all-new "ion Pro" and three refreshes of its existing models - new CBZ Xtreme, a self–start version of Splendor NXG and the refreshed Pleasure. During the coming months, the company will further augment its product portfolio with new launches across segments. Key Hero honda brands continue to drive strong volumes across segments - CD Deluxe in entry segment, Glamour, the new Splendor NXG, Splendor + and ion Plus in deluxe segment, and Hunk, CBZ X-treme and Karizma in the segment. Celebrating its 25th year, Hero honda released an innovative music video in the month of September. Titled "Hero honda Dhak Dhak Go", and involving as many as eight brand ambassadors of Hero honda, the music video has been receiving rave reviews. Hero honda recently won two very coveted awards - "The Most preferred Brand of twowheelers" award at the recent CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit Business Leadership Award". being sold in August this year.
Corporate performance: • Consolidated over 50% share in the domestic motorcycle market • Reported highest ever sales in a month in October 2007 (365,022 units) • Crossed half a million retail sales in the festive season • Closed calendar year 2007 with sales of over 33 lakh two-wheelers
Achievements: • Retained the coveted position of World No 1 two-wheeler company for the seventh consecutive year
34
• Crossed landmark sales of Two Crore bikes; celebrated the achievement with “Hero honda BIKE-A-THON”- a nationwide marathon of Hero honda bikes under the “Hero honda Country” campaign
New Launches: • Launched two new models Hunk (150cc) & refreshed Splendor+ along with a Special Edition • Doubled volume and share in the segment - currently own almost 20% share New Delhi, January 31, 2008: Hero honda Motors Ltd. (HHML), the world’s largest twowheeler manufacturer, today reported 31% per cent growth in profit after tax (PAT) at Rs 275 crore for the third quarter (October-December) of this financial year (2007-08). Hero honda’s profit after tax in the corresponding period last fiscal stood at Rs 209.18 crore. Total Turnover (sales turnover plus other income, net of excise) grew to Rs 2795.17 crores, a growth of 3.54 per cent over Rs 2699.63 crores recorded in the corresponding period last fiscal. The company has recorded an EBIDTA margin of 13.95% in the quarter. The EBIDTA margin in the previous quarter (July-September’07) was 12.39%. This strong financial performance comes close on the heels of the company’s good overall sales even in the face of the prevailing slowdown in the two-wheeler industry. Hero honda’s cumulative total turnover for the first three quarters (April–December 2007) of this financial year stood at Rs. 7673.43 crores. Hero honda's strategy for aggressive top line growth through new product launches, brand building initiatives backed by innovative communication has resulted in market share gain across every segment. Indeed, Hero honda’s share in domestic motorcycles market has been growing upward of 50 per cent, despite the slowdown in the two-wheeler industry. According to Mr. Brijmohan Lall, Chairman, Hero honda Motors Ltd., “Our performance during the third quarter of this fiscal has been very encouraging considering the current slowdown in the two-wheeler industry. We have been consistently reporting better-than-industry sales numbers, and it has also been reflected in our bottom line. We wish to thank all our customers and stakeholders for reposing their faith in our company and our products.”
35
Mr. Pawan Munjal, Managing Director & CEO, Hero honda Motors Ltd. said, “Given the industry slowdown scenario, we are very enthused by our robust financial numbers for the third quarter. However, this was not unexpected. We had undertaken some strategic initiatives since the beginning of this fiscal, including a conscious effort to rationalize costs across the board, and its results are now visible. Our bottom line has seen a consistent improvement, and we have been able to demonstrate that it is possible to keep gaining market share while maintaining a robust bottom line. “With input costs softening and our sharp focus on cost efficiencies, we should be able to further improve upon our financial results,” he added.
36
CONCLUSION This survey was done to indentify various problem and level of identify various problems and level of satisfaction of consumer, so that efforts might done to satisfy them which would result in building long term relationship between the customer and company. Due to delivery in customer need and expectations, it become a different task to satisfy every customer, therefore to satisfy each and every customer the important of building relationship with them existed. For this purpose a number of questions were asked to find out behavior of customer. This research is also done to know the views of the customer towards the services and quality and supply chain management of HERO HONDA BIKES.
37
FINDING & ANALYSIS Do you have any vehical ?
Yes No
85% 15%
INTERPRETATION : After survey we found that,85% customer having a hero Hero honda bikes.
38
Which bike you have own?
Hero Honda Tvs Honda Others
67% 10% 19% 4%
Interpretation: Mostly prefer HERO Hero honda brand.
39
40
Does your purchasing decision affected by the brand name of the Bikes?
Yes No
75% 25%
Interpretation : Mostly youth says yes……..
41
42
What is the opinion about the price policy of Hero Hero honda product?
Expensive Cheap
24% 76%
Interpretation: Most of the youth rider says,it is quite cheap.
43
For what purpose you buy the Hero honda Bike?
Official Household Anyother Business
57% 12% 6% 25%
Interpretation: Most of the people says for official purpose.
44
45
Have you faced any problem regarding the power driving of vehicle?
Yes No
25% 75%
Interpretation: Most of the youth says ,there is no problem with power driving of vehicle.
46
47
How does Hero honda have consumer relations ?
Satisfactory Unsatisfactory
82% 18%
Interpretation; Most of the youth says it is satisfactory.
48
Are you satisfy with Hero honda vehicle ?
Yes No
76% 24%
Interpretation; Most of the youth are satisfy with Hero honda vehicle.
49
FINDINGS •
After the survey we found the satisfaction level of Hero honda bikes riders,
•
Most of the consumers go for the Hero honda bikes because of its safe designe.
•
Youth feel very comfortable with it.
•
Hero honda has been covering the entire segment.
•
Hero honda technology is very innovative.
•
A very high segment of youth goes for the name and goodwill of the Hero honda.
50
SUGGESTION •
The company should increase their service stations.
•
More financing option should be available.
•
The company should provide more customer value.
•
Follow up should be increased.
•
Effort should be done for developing the concept of good relationship with consumers.
•
Special offer should be provided for government employment.
51
ANNEXURE PERSONAL PROFILE: Name
: ____________________________________________
Address
: ____________________________________________
Telephone No.
: ____________________________________________
: ____________________________________________
Age
:____________ Gender:_______________
Education [ ] Undergraduate
[ ] Post graduate
[ ] Graduate
[ ] Professionally Qualified
Occupation [ ] Businessman
[ ] Private Job
[ ] Government Official
[ ] Any Other
Do you have any vehical ? [ ] yes
[ ] no
Which bike you have own? [ ] bajaj
[ ]hero honda
[ ] TVS
[ ] Other
Which Honda bike do you own ? []
[ ] active
[ ] eterno
[ ] other
Does offer free gift by hero honda services provides affect your buying decision? [ ] Yes
[ ] No
Does your purchasing decision affected by the brand of the Bikes? [ ] Yes
[ ]No 52
For what purpose you buy the hero honda Bike? [ ] Official
[ ] Business
[ ] Household
[ ] Any Other
What is the opinion about the price policy of hero Honda product ? [ ] expensive
[ ] cheap
Have you faced any problem regarding the power driving of vehicle ? [ ] yes
[ ] no
How does hero Honda have consumer relations ? [ ] satisfactory
[ ] unsatisfactory
Are you satisfy with hero Honda vehicle ? [ ] yes
[ ] no
53
BIBLIOGRAPHY Http: www.herohonda.com http: www.google.com http: www.wikipedia.org Philip Kotler, Marketing Management,
I have used the following source for finding the data
A. Research methodology
-
C.R. Kothari
Literature from the web site http://www.herohonda.advertisment.pro.coreproduct.org www.herohonda.plazma.core.pro.high.frogmentation.org "http://www.herohonda.com"
Authorized dealer in a city
54
Related Documents 3m3m1z
Advertising And Sales Promotion In Hero Honda And Comparative Study 6w4i3r
November 2021 0
Advertising And Sales Promotion Management Study Material 1t374n
December 2019 56
Promotion, Advertising, And Sales Promotion Strategies 6v3g65
August 2021 0
Advertising, Sales Promotion,.ppt 43254
March 2021 0
December 2019 69
Advertising And Promotion - Assignment 5n6v6r
November 2021 0More Documents from "Mayank" 1d44x
Advertising And Sales Promotion In Hero Honda And Comparative Study 6w4i3r
November 2021 0
Study On Merchandiser And Merchandising In Apparel Industry - Textile Learner 3t2t4p
November 2022 0
Kinematics Solutions.pdf 515x26
June 2021 0
Resume Fernando Baez Template 3u241n
August 2022 0
Goteo De Medicamentos 4g6p3x
December 2022 0