Anthurium Power Point 92326
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ANTHURIUM CULTIVATION
TOP 10 ANTHURIUM PRODUCING NATIONS Area in Country Hectare s Netherlands 90
Qty in Million s 60
E.U – 80 – 90%
Market
Italy
20
8
Domestic – 90%
Poland
20
16
Domestic – 60%, Russia – 40%
Hawaii
30
11
Japan – 60%, U.S.A – 40%
Mauritius
40
20
Japan & China – 80%, Etc. – 20%
Caribbean
20
7
USA / Domestic
China
30
18
Domestic
Philippines
25
20
Domestic
Taiwan
60
20
Japan / Domestic
WORLD WIDE PRODUCTION ESTIMATE – 500 Hectares
ANTHURIUM PRODUCTION IN ASIA Country Taiwan
Area in Potted Hectares Plants per Cut Flowers Hectare 60 <1
Cut Flower Market Japan / Domestic
China
30
15
Domestic
Philippines
25
1
Domestic
Malaysia
12
<1
Export
Thailand
10
<1
Domestic / Export
Iran India Srilanka South Korea Japan
5 20 10 <1
0 0 0 <1
Domestic Domestic Export / Domestic Domestic
<1
5
Domestic
USE OF ANTHURIUM FLOWERS Wedding Decorations Event Management – Birthday Anniversary Government Sponsored Conferences Visit of VIP’S Corporate Office Decoration Star Hotels Personal & Corporate Gifts Home Decoration
USE OF FLOWERS WORLD WIDE
WESTERN EUROPE Individuals / Families Gifts – 45% Birthdays / Weddings – 25% Star Hotels / Personal Use / Special Occasions – 30%
NORTH AMERICA Apartment Decoration / Home Decoration Weddings Funerals Special Occasions
JAPA N Cermonial / Corporate Gifts – 70% Casual Flower / Personal Gifts / Special Occasions – 30%
TOP 16 ANTHURIUM VARIETIES SOLD AT AALSMEER AUCTION CENTRE IN 2004
VARIETY Tropical Midori Acropolis Pistache Choco Cheers Fantasia Terra Champagne Casino Avo-Danielle Cognac Safari Sonate Calaisto Carnaval TOTAL
BREEDER COLOR Anthura Anthura Anthura Anthura Anthura Anthura Anthura Anthura Anthura Anthura Avo Anthura Anthura Anthura Anthura Anthura
Red Green White Green Brown Pink Cream Brown Cream Orange Green Brown Red Pink Red White
FLOWERS SOLD IN 2004 12,156,426 6,814,366 3,684,425 3,421,210 2,691,379 1,861,754 1,785,135 1,589,292 1,481,712 1,358,521 1,180,261 923,521 913,137 863,154 862,012 545,948 43,414,257
PRICE PER FLOWER (Euro) 0.55 0.54 0.60 0.66 0.59 0.53 0.76 0.48 0.70 0.57 0.68 0.64 0.61 0.59 0.61 0.71
TURNOVER in 2004 (Price x Quantity) 6,686,034 3,679.758 2,210,655 2,257,999 1,587,914 986,730 1,356,703 762,860 1,037,198 774,357 802,577 591,053 557,014 509,261 525,827 387,623
Changes in Color Preference Between 1997 & 2004
PINK 1997 – 13% 2004 – 6% OBAKE 1997- 8% 2004 - 3%
CREAM 1997- 8% 2004 - 8%
WHITE 1997 - 8% 2004 -10%
RED 1997 - 40% 2004 - 32%
ORANGE 1997- 3% 2004 - 3%
GREEN 1997- 6% 2004 - 26%
Mis. 1997- 3% 2004 -GREENEDGED
1997- 11% 2004 - -
CHANGE IN COLOR PREFERENCE BETWEEN 1997-2004 COLOR
1997 - %
2004 - %
RED PINK GREEN EDGED OBAKE WHITE CREAM GREEN ORANGE MISELLENEOUS
40 13 11 8 8 8 6 3 3
32 6 3 10 8 26 3 -
TOP 8 COLORS CURRENTLY POPULAR WORLD WIDE
Variety – CHEERS Color - Pink
Variety – CARNAVAL Color - White
Variety – ACROPOLIS Color - White
Variety – CHOCO Color - Brown
Variety – SIMBA Color - Obake
Variety – SAFARI Color - Red
Variety – CALISTO Color - Red
Variety – TROPICAL Color - Red
Variety – MIDORI Color - Green
Variety – PISTACHE Color - Green
Variety – FANTASIA Color - Cream
Variety – CHAMPAGNE Color - Cream
Variety – CASINO Color - Orange
HOW TO BE SUCCESFULL AS A SMALL GROWER To Believe that there is money in ANTHURIUM To focus and concentrate on its cultivation To adopt cluster area approach Form Anthurium growers association area wise Form association to market the flowers Of the total No. of plants, select only 20-25% of each variety – Have 4-5 varieties only in 400 Sqm area
Epiphytic-growing on trees -Epilythic-growing on rocks PROPAGATION Seed sowing Cuttings-stem,tip Tissue culture
CLIMATE TEMP- minimum15°C to 17 °C maximum-32°C to 35°C HUMIDITY-65% to 85% humidity is essential during daytime & 90% to 95% during nighttime LIGHT -maximum 35,000 Lux & minimum 15.000 Lux use shade net 50%
Growing systems Conditions (well drained and aereated) Growing media It must store water It must drain easily It may not rot It may not collapse It may not contain poisonous materials Polyfenol foam(oasis),coco shells,coal
Planting 6-7 plants /sq mt Plant to plant-30 cm Row to row-30 cm Bed width of 90 cm, Path 50cm Covered with plastic mulch sheet 300-500micron Media layer of 15-20 cm
Irrigation Over head fogger Sprinkler Drip irrigation
feeding EC-1,pH-5.5 N-400 ppm P-97 ppm K-176 ppm Ca-60 Mg-24 Fe-0.8 Zn,B-0.2 Mn-0.16 Cu, 0.05 Mo-0.05
Culture practices Removal of old leaves Removal of stunted growth stem. avoid the dry patches of media
Yield 3 month plant-9mth for production 6month plant-6 month for production I year plant 1st year production 1st year 7-8 flowers 2nd year 8-10 flowers 3rd year 10-12 flowers 4th year onwards-14-15 flowers Commercial life of plants –7 years
Grade
Size
Stem length
Mini
3.5 cm – 7.5 cm
30 cm – 35 cm
Small
7.5 cm – 9 cm
35 cm – 40 cm
Medium
9 cm – 11 cm
40 cm – 45 cm
Large
11 cm – 13 cm
45 cm – 50 cm
X - large
13 cm – 15 cm
50 cm – 60 cm
Jumbo
15 cm – 17 cm
60 cm – 80 cm
WHY ANTHURIUM ? DISTINCT VIBRANT COLORS (Variety of Dark / Light Colors) LONG VASE LIFE FARM MANAGEMENT NOT HIGH-TECH PACKING & TRANSPORTATION SIMPLE NO COLD STORAGE OR REFRIGERATED VAN A HARDY PLANT & DISEASE RESISTANT
PERENNIAL PLANT
Thank You
TOP 10 ANTHURIUM PRODUCING NATIONS Area in Country Hectare s Netherlands 90
Qty in Million s 60
E.U – 80 – 90%
Market
Italy
20
8
Domestic – 90%
Poland
20
16
Domestic – 60%, Russia – 40%
Hawaii
30
11
Japan – 60%, U.S.A – 40%
Mauritius
40
20
Japan & China – 80%, Etc. – 20%
Caribbean
20
7
USA / Domestic
China
30
18
Domestic
Philippines
25
20
Domestic
Taiwan
60
20
Japan / Domestic
WORLD WIDE PRODUCTION ESTIMATE – 500 Hectares
ANTHURIUM PRODUCTION IN ASIA Country Taiwan
Area in Potted Hectares Plants per Cut Flowers Hectare 60 <1
Cut Flower Market Japan / Domestic
China
30
15
Domestic
Philippines
25
1
Domestic
Malaysia
12
<1
Export
Thailand
10
<1
Domestic / Export
Iran India Srilanka South Korea Japan
5 20 10 <1
0 0 0 <1
Domestic Domestic Export / Domestic Domestic
<1
5
Domestic
USE OF ANTHURIUM FLOWERS Wedding Decorations Event Management – Birthday Anniversary Government Sponsored Conferences Visit of VIP’S Corporate Office Decoration Star Hotels Personal & Corporate Gifts Home Decoration
USE OF FLOWERS WORLD WIDE
WESTERN EUROPE Individuals / Families Gifts – 45% Birthdays / Weddings – 25% Star Hotels / Personal Use / Special Occasions – 30%
NORTH AMERICA Apartment Decoration / Home Decoration Weddings Funerals Special Occasions
JAPA N Cermonial / Corporate Gifts – 70% Casual Flower / Personal Gifts / Special Occasions – 30%
TOP 16 ANTHURIUM VARIETIES SOLD AT AALSMEER AUCTION CENTRE IN 2004
VARIETY Tropical Midori Acropolis Pistache Choco Cheers Fantasia Terra Champagne Casino Avo-Danielle Cognac Safari Sonate Calaisto Carnaval TOTAL
BREEDER COLOR Anthura Anthura Anthura Anthura Anthura Anthura Anthura Anthura Anthura Anthura Avo Anthura Anthura Anthura Anthura Anthura
Red Green White Green Brown Pink Cream Brown Cream Orange Green Brown Red Pink Red White
FLOWERS SOLD IN 2004 12,156,426 6,814,366 3,684,425 3,421,210 2,691,379 1,861,754 1,785,135 1,589,292 1,481,712 1,358,521 1,180,261 923,521 913,137 863,154 862,012 545,948 43,414,257
PRICE PER FLOWER (Euro) 0.55 0.54 0.60 0.66 0.59 0.53 0.76 0.48 0.70 0.57 0.68 0.64 0.61 0.59 0.61 0.71
TURNOVER in 2004 (Price x Quantity) 6,686,034 3,679.758 2,210,655 2,257,999 1,587,914 986,730 1,356,703 762,860 1,037,198 774,357 802,577 591,053 557,014 509,261 525,827 387,623
Changes in Color Preference Between 1997 & 2004
PINK 1997 – 13% 2004 – 6% OBAKE 1997- 8% 2004 - 3%
CREAM 1997- 8% 2004 - 8%
WHITE 1997 - 8% 2004 -10%
RED 1997 - 40% 2004 - 32%
ORANGE 1997- 3% 2004 - 3%
GREEN 1997- 6% 2004 - 26%
Mis. 1997- 3% 2004 -GREENEDGED
1997- 11% 2004 - -
CHANGE IN COLOR PREFERENCE BETWEEN 1997-2004 COLOR
1997 - %
2004 - %
RED PINK GREEN EDGED OBAKE WHITE CREAM GREEN ORANGE MISELLENEOUS
40 13 11 8 8 8 6 3 3
32 6 3 10 8 26 3 -
TOP 8 COLORS CURRENTLY POPULAR WORLD WIDE
Variety – CHEERS Color - Pink
Variety – CARNAVAL Color - White
Variety – ACROPOLIS Color - White
Variety – CHOCO Color - Brown
Variety – SIMBA Color - Obake
Variety – SAFARI Color - Red
Variety – CALISTO Color - Red
Variety – TROPICAL Color - Red
Variety – MIDORI Color - Green
Variety – PISTACHE Color - Green
Variety – FANTASIA Color - Cream
Variety – CHAMPAGNE Color - Cream
Variety – CASINO Color - Orange
HOW TO BE SUCCESFULL AS A SMALL GROWER To Believe that there is money in ANTHURIUM To focus and concentrate on its cultivation To adopt cluster area approach Form Anthurium growers association area wise Form association to market the flowers Of the total No. of plants, select only 20-25% of each variety – Have 4-5 varieties only in 400 Sqm area
Epiphytic-growing on trees -Epilythic-growing on rocks PROPAGATION Seed sowing Cuttings-stem,tip Tissue culture
CLIMATE TEMP- minimum15°C to 17 °C maximum-32°C to 35°C HUMIDITY-65% to 85% humidity is essential during daytime & 90% to 95% during nighttime LIGHT -maximum 35,000 Lux & minimum 15.000 Lux use shade net 50%
Growing systems Conditions (well drained and aereated) Growing media It must store water It must drain easily It may not rot It may not collapse It may not contain poisonous materials Polyfenol foam(oasis),coco shells,coal
Planting 6-7 plants /sq mt Plant to plant-30 cm Row to row-30 cm Bed width of 90 cm, Path 50cm Covered with plastic mulch sheet 300-500micron Media layer of 15-20 cm
Irrigation Over head fogger Sprinkler Drip irrigation
feeding EC-1,pH-5.5 N-400 ppm P-97 ppm K-176 ppm Ca-60 Mg-24 Fe-0.8 Zn,B-0.2 Mn-0.16 Cu, 0.05 Mo-0.05
Culture practices Removal of old leaves Removal of stunted growth stem. avoid the dry patches of media
Yield 3 month plant-9mth for production 6month plant-6 month for production I year plant 1st year production 1st year 7-8 flowers 2nd year 8-10 flowers 3rd year 10-12 flowers 4th year onwards-14-15 flowers Commercial life of plants –7 years
Grade
Size
Stem length
Mini
3.5 cm – 7.5 cm
30 cm – 35 cm
Small
7.5 cm – 9 cm
35 cm – 40 cm
Medium
9 cm – 11 cm
40 cm – 45 cm
Large
11 cm – 13 cm
45 cm – 50 cm
X - large
13 cm – 15 cm
50 cm – 60 cm
Jumbo
15 cm – 17 cm
60 cm – 80 cm
WHY ANTHURIUM ? DISTINCT VIBRANT COLORS (Variety of Dark / Light Colors) LONG VASE LIFE FARM MANAGEMENT NOT HIGH-TECH PACKING & TRANSPORTATION SIMPLE NO COLD STORAGE OR REFRIGERATED VAN A HARDY PLANT & DISEASE RESISTANT
PERENNIAL PLANT
Thank You
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