Asian Games 2018 - Detailed Proposal ing Sponsor-resized 541a5h
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PROPOSAL TO PARTICIPATE
in one of the biggest sport events in the World
Asian games is not only a sporting events, but it also carries the pride of this great nation. Sporting event can be used as a medium to build character of our nation –Soekarno-
"I want everything to be concluded on time as this will be the moment for the first impression of the ability for Indonesia to host the Asian Games,”
Joko Widodo
PRESIDENT Republic of Indonesia J
“There are 3 key elements of Asian Games 2018. First of all the sports facilities that can be inherited in the future, secondly the games itself that will measure our capabilities and our nation dignity, and lastly to achieve an honorable results. Those are 3 key elements that we need to achieve.”
Jusuf Kalla
VISE PRESIDENT Republic of Indonesia
Overview
Ultimate dreams for
One of the biggest stage of sporting events in the world. Home of thousand of best athletes in Asia and the world
athletes to take part, compete, and become the best of Asia.
More than 5 billion viewers across the world* *Source: Nielsen Viewers report 2014
Content, Games, and Fans: Full of ionate and captivating content
14 months time frame to create varieties of extraordinary promotion and activation
World wide reach of exposure for sponsors
Created and scheduled to entertain and bring the pride of the nations across Asia
Engaged with over millions of people watching around Asia and millions er on the games.
45 countries, 439 intense sports events in 1 extraordinary multi events
Official Name
18th ASIAN GAMES Jakarta Palembang 2018
Durations
August18 to September 2, 2018 (18 days)
Host Cities Jakarta and Palembang
Participants
45 NOCs
15,000 athletes and officials 2,500
VVIPs and OCA family
5,000 media
30,000
volunteers and workforce
Key Dates COUNT DOWN
TEST EVENT
Etiam porta sem malesuada magna mollis euismod.
August 2017 February 2018
TORCH RELAY
June 2018
ASIAN GAMES
August 2018
Maecenas faucibus mollis interdum.
The Pride of Indonesia Together we carry the pride of Indonesia and the best of this great Nation
A showcase to the world the greatness of Indonesian brand The whole world watching your brand
From Indonesia to the World Represent the Nation through your Brand
Why Asian Games?
Asian Games 2014
GLOBAL TELEVISION BROADCAST & AUDIENCE REPORT
CHINA
JAPAN
THAILAND
SOUTH KOREA
4.202.019*
396.780*
312.276*
153.960*
CH3
MODERNINE TV
CH5
NBT
CH7
MBC
MBC SPORTS
KBS1
KBS2
KBSNSPORT
SBS
SBS SPORTS
CCTV GENERAL
GUANGDONG SPORTS
CCTV NEWS
CCTV5+
SHANGHAI GREAT SPORTS
CCTV-2
CCTV-5
SHENZHEN SPORTS HEALTH
FJTV8
TIANJIN SPORTS
GUANGZHOU COMPETITION
BEIJING SPORTS
*Cumulative viewers (000’s)
**Source: Nielsen
TBS
NHK
NHK-BS1
Asian Games 2014
GLOBAL TELEVISION BROADCAST & AUDIENCE REPORT
INDIA
INDONESIA
MIDDLE EAST
MALAYSIA
53.843*
46.849*
41.115*
28.467*
BEIN SPORTS
BEIN SPORTS 1 - 12
ARENA
TV3
TV9
TEN SPORTS
TEN ACTION
DD SPORTS
*Cumulative viewers (000’s)
**Source: Nielsen
RCTI
TVRI 1
Asian Games 2014 NUMBERS OF SPECTATORS
Tickets Sold
Foreign Visitor
Total Visitors
2.4 Million
200.000
3 Million
* Source: Sportcal
Sponsorship Package
SPONSORSHIP EXCLUSIVITIES NO
ITEM
PRESTIGE PARTNER SPONSOR
ING
SUPPLIER
1
RIGHTS TO LOCK EXCLUSIVE PRODUCT CATEGORIES
2
1
0
0
0
2
RIGHTS TO CREATE CORPORATE LOUNGE AT THE VENUE
V
-
-
-
-
V
-
-
-
-
3
SHARE LOGO APPEARANCES ON BIBS*
4
SHARE LOGO IN ALL PROMOTION MATERIALS
V
-
-
-
-
5
RIGHTS FOR NATIONAL & INTERNATIONAL EXPOSURES
V
V
-
-
-
6
CUSTOMIZED USE OF AG OFFICIAL MASCOTS
V
V
-
-
-
V
V
-
-
-
V
-
-
-
-
7 8
RIGHTS TO PRODUCE ASIAN GAMES THEMED MERCHANDISES** ATHLETE VILLAGE ACCESSIBILITY, BRANDING, AND EXCLUSIVITY
* On certain sports category
** & Conditions Apply
Intellectual Property NO
ITEM
PRESTIGE
PARTNER
SPONSOR ING SUPPLIER
1
DESIGNATION IN CATEGORY
V
V
-
-
-
2
USE OF MARKS*
V
V
V
V
V
3
USE OF COMPOSITE LOGO*
V
V
V
-
-
4
EXCLUSIVITY TO SUPPLY TO INASGOC IN CATEGORIES
2
1
-
-
-
* & Conditions Apply
Advertising & Media NO
ITEM ADVERTISING BOARD (A-BOARD)*
PRESTIGE PARTNER SPONSOR ING SUPPLIER
BRAND EXPOSURE AT ALL VENUES AND AT THE PRIME SPORTING CATEGORIES SUCH AS: FOOTBALL, BTON, AQUATICS, VOLLEYBALL, ATHLETICS, ETC
V
V
V
-
-
2
RECOGNITION IN INDONESIA PRESS MENTS*
V
V
V
V
-
3
RECOGNITION IN INTERNATIONAL MARKETING CAMPAIGN
V
V
-
-
-
4
RECOGNITION ON GAMES WEBSITE*
V
V
V
V
V
5
RECOGNITION ON COMPETITION VENUE ENTRANCE*
V
V
V
V
V
6
RECOGNITION ON NON COMPETITION VENUE*
V
V
V
V
V
1
* Different quantity & size for each category
Events & Public Relation NO
ITEM
PRESTIGE PARTNER SPONSOR ING SUPPLIER
1
COUNT DOWN EVENT
V
V
-
-
-
2
TEST EVENT
V
V
V
V
V
3
TORCH RELAY EVENT
V
V
-
-
-
4
RECOGNITION VIA INASGOC PR CAMPAIGN & MEDIA INITIATIVES
V
V
V
V
V
5
G CEREMONY
V
V
-
-
-
Hospitality NO
ITEM
PRESTIGE PARTNER SPONSOR ING SUPPLIER
1
FREE VIP TICKETS (INCL. OC & CC)*
V
V
V
V
V
2
FREE FIRST CATEGORY TICKETS (INCL. OC & CC)*
V
V
V
V
V
3
RIGHTS TO PURCHASE TICKETS (INCL. OC & CC)*
V
V
V
V
V
4
VIP ACCREDITATION*
V
V
V
V
V
5
ACCREDITATION WORKFORCE*
V
V
V
V
V
6
HOSPITALITY VILLAGE - USAGE RIGHTS OF FACILITIES
V
-
-
-
-
7
BOOTH*
V
V
V
V
V
* Different quantity & size for each category
Dedicated Team INASGOC
Post Games Reports
Graphic Standard Manuals
Service Rights Anti Ambush
Research Data
Benefit Details ing Sponsor
ASIAN GAMES 2018 BELOW THE LINE: SPONSOR BENEFIT
JAKARTA
PALEMBANG
FREG
T BANNER
1 X 3 M (SHARED LOGO)
150
150
300 PCS
GATE ENTRANCE
SHARED LOGO
15
5
20 PCS
BOOTH
3 X 3 M (SPACE ONLY)
3
3
6 PCS
ASIAN GAMES 2018 ABOVE THE LINE: SPONSOR BENEFIT
FREG
PRINT ADS
½ PAGE FC OMNIBUS
NEWSPAPER : TO BE CONFIRMED
50 INST
DIGITAL
IMPOSED FULL LOGO
WEBSITE & OTHER ONLINE PLATFORM: TO BE CONFIRMED
365 DAY
ASIAN GAMES 2018 EVENT – OFF AIR: SPONSOR BENEFIT
FREQ
VIP DAILY TIKET GAMES
8 TICKETS
1ST CAT DAILY TICKET GAMES
12 TICKETS
DAILY TICKETS
50 TICKETS
VIP OPENING CEREMONY
8 TICKETS
VIP CLOSING CEREMONY
8 TICKETS
1ST CAT OPENING CEREMONY
20 TICKETS
1ST CAT CLOSING CEREMONY
20 TICKETS
ING VALUE BELOW THE LINE JAKARTA PALEMBANG T BANNER GATE ENTRANCE BOOTH
FREQ
COST /UNIT (IDR)
TOTAL VALUE (IDR)
QTY
1X3M
150
150
300
PCS
2,000,000
431
GAME
258,600,000,000
Shared Logo
15
5
20
UNIT
20,000,000
18
DAY
7,200,000,000
3 X 3 M SPACE ONLY
3
3
6
PCS
20,000,000
18
DAY
2,160,000,000
TOTAL BTL 267,960,000,000
ABOVE THE LINE FREQ PRINT ADS DIGITAL
1/2 page FC omnibus
newspaper : to be confirmed
50
INST
imposed full logo
website & other online platform: to be confirmed
365
DAY
COST /UNIT (IDR) 270,000,000
TOTAL VALUE (IDR)
QTY 25%
PACK
3,375,000,000
3,000,000 100%
PACK
1,095,000,000
TOTAL ATL 4,470,000,000
EVENT - OFF AIR QTY
FREQ
COST /UNIT (IDR)
TOTAL VALUE (IDR)
QTY
VIP DAILY TICKET GAMES
8
TICKET
15
HARI
120
TICKET
1st CAT DAILY TICKET GAMES
12
TICKET
15
HARI
180
TICKET
DAILY TICKET GAMES
75
TICKET
15
HARI
1125
TICKET
VIP OPENING CEREMONY
8
TICKET
1 HARI
8
TICKET
VIP CLOSING CEREMONY
8
TICKET
1 HARI
8
TICKET
1st CAT OPENING CEREMONY
20
TICKET
1 HARI
20
TICKET
1st CAT CLOSING CEREMONY
20
TICKET
1 HARI
20
TICKET
TOTAL EVENT OFF AIR
PAID
INTELLECTUAL PROPERTY 300,000,000,000
TOTAL VALUE IDR
572,430,000,000
US$ 1,5 M
Brand Exposure
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Thank you SALES & MARKETING DEPARTMENT
INASGOC
KOMITE OLIMPIADE INDONESIA FX PLAZA, OFFICE TOWER 19th Floor Jl. Jend. Sudirman Jakarta - Indonesia
in one of the biggest sport events in the World
Asian games is not only a sporting events, but it also carries the pride of this great nation. Sporting event can be used as a medium to build character of our nation –Soekarno-
"I want everything to be concluded on time as this will be the moment for the first impression of the ability for Indonesia to host the Asian Games,”
Joko Widodo
PRESIDENT Republic of Indonesia J
“There are 3 key elements of Asian Games 2018. First of all the sports facilities that can be inherited in the future, secondly the games itself that will measure our capabilities and our nation dignity, and lastly to achieve an honorable results. Those are 3 key elements that we need to achieve.”
Jusuf Kalla
VISE PRESIDENT Republic of Indonesia
Overview
Ultimate dreams for
One of the biggest stage of sporting events in the world. Home of thousand of best athletes in Asia and the world
athletes to take part, compete, and become the best of Asia.
More than 5 billion viewers across the world* *Source: Nielsen Viewers report 2014
Content, Games, and Fans: Full of ionate and captivating content
14 months time frame to create varieties of extraordinary promotion and activation
World wide reach of exposure for sponsors
Created and scheduled to entertain and bring the pride of the nations across Asia
Engaged with over millions of people watching around Asia and millions er on the games.
45 countries, 439 intense sports events in 1 extraordinary multi events
Official Name
18th ASIAN GAMES Jakarta Palembang 2018
Durations
August18 to September 2, 2018 (18 days)
Host Cities Jakarta and Palembang
Participants
45 NOCs
15,000 athletes and officials 2,500
VVIPs and OCA family
5,000 media
30,000
volunteers and workforce
Key Dates COUNT DOWN
TEST EVENT
Etiam porta sem malesuada magna mollis euismod.
August 2017 February 2018
TORCH RELAY
June 2018
ASIAN GAMES
August 2018
Maecenas faucibus mollis interdum.
The Pride of Indonesia Together we carry the pride of Indonesia and the best of this great Nation
A showcase to the world the greatness of Indonesian brand The whole world watching your brand
From Indonesia to the World Represent the Nation through your Brand
Why Asian Games?
Asian Games 2014
GLOBAL TELEVISION BROADCAST & AUDIENCE REPORT
CHINA
JAPAN
THAILAND
SOUTH KOREA
4.202.019*
396.780*
312.276*
153.960*
CH3
MODERNINE TV
CH5
NBT
CH7
MBC
MBC SPORTS
KBS1
KBS2
KBSNSPORT
SBS
SBS SPORTS
CCTV GENERAL
GUANGDONG SPORTS
CCTV NEWS
CCTV5+
SHANGHAI GREAT SPORTS
CCTV-2
CCTV-5
SHENZHEN SPORTS HEALTH
FJTV8
TIANJIN SPORTS
GUANGZHOU COMPETITION
BEIJING SPORTS
*Cumulative viewers (000’s)
**Source: Nielsen
TBS
NHK
NHK-BS1
Asian Games 2014
GLOBAL TELEVISION BROADCAST & AUDIENCE REPORT
INDIA
INDONESIA
MIDDLE EAST
MALAYSIA
53.843*
46.849*
41.115*
28.467*
BEIN SPORTS
BEIN SPORTS 1 - 12
ARENA
TV3
TV9
TEN SPORTS
TEN ACTION
DD SPORTS
*Cumulative viewers (000’s)
**Source: Nielsen
RCTI
TVRI 1
Asian Games 2014 NUMBERS OF SPECTATORS
Tickets Sold
Foreign Visitor
Total Visitors
2.4 Million
200.000
3 Million
* Source: Sportcal
Sponsorship Package
SPONSORSHIP EXCLUSIVITIES NO
ITEM
PRESTIGE PARTNER SPONSOR
ING
SUPPLIER
1
RIGHTS TO LOCK EXCLUSIVE PRODUCT CATEGORIES
2
1
0
0
0
2
RIGHTS TO CREATE CORPORATE LOUNGE AT THE VENUE
V
-
-
-
-
V
-
-
-
-
3
SHARE LOGO APPEARANCES ON BIBS*
4
SHARE LOGO IN ALL PROMOTION MATERIALS
V
-
-
-
-
5
RIGHTS FOR NATIONAL & INTERNATIONAL EXPOSURES
V
V
-
-
-
6
CUSTOMIZED USE OF AG OFFICIAL MASCOTS
V
V
-
-
-
V
V
-
-
-
V
-
-
-
-
7 8
RIGHTS TO PRODUCE ASIAN GAMES THEMED MERCHANDISES** ATHLETE VILLAGE ACCESSIBILITY, BRANDING, AND EXCLUSIVITY
* On certain sports category
** & Conditions Apply
Intellectual Property NO
ITEM
PRESTIGE
PARTNER
SPONSOR ING SUPPLIER
1
DESIGNATION IN CATEGORY
V
V
-
-
-
2
USE OF MARKS*
V
V
V
V
V
3
USE OF COMPOSITE LOGO*
V
V
V
-
-
4
EXCLUSIVITY TO SUPPLY TO INASGOC IN CATEGORIES
2
1
-
-
-
* & Conditions Apply
Advertising & Media NO
ITEM ADVERTISING BOARD (A-BOARD)*
PRESTIGE PARTNER SPONSOR ING SUPPLIER
BRAND EXPOSURE AT ALL VENUES AND AT THE PRIME SPORTING CATEGORIES SUCH AS: FOOTBALL, BTON, AQUATICS, VOLLEYBALL, ATHLETICS, ETC
V
V
V
-
-
2
RECOGNITION IN INDONESIA PRESS MENTS*
V
V
V
V
-
3
RECOGNITION IN INTERNATIONAL MARKETING CAMPAIGN
V
V
-
-
-
4
RECOGNITION ON GAMES WEBSITE*
V
V
V
V
V
5
RECOGNITION ON COMPETITION VENUE ENTRANCE*
V
V
V
V
V
6
RECOGNITION ON NON COMPETITION VENUE*
V
V
V
V
V
1
* Different quantity & size for each category
Events & Public Relation NO
ITEM
PRESTIGE PARTNER SPONSOR ING SUPPLIER
1
COUNT DOWN EVENT
V
V
-
-
-
2
TEST EVENT
V
V
V
V
V
3
TORCH RELAY EVENT
V
V
-
-
-
4
RECOGNITION VIA INASGOC PR CAMPAIGN & MEDIA INITIATIVES
V
V
V
V
V
5
G CEREMONY
V
V
-
-
-
Hospitality NO
ITEM
PRESTIGE PARTNER SPONSOR ING SUPPLIER
1
FREE VIP TICKETS (INCL. OC & CC)*
V
V
V
V
V
2
FREE FIRST CATEGORY TICKETS (INCL. OC & CC)*
V
V
V
V
V
3
RIGHTS TO PURCHASE TICKETS (INCL. OC & CC)*
V
V
V
V
V
4
VIP ACCREDITATION*
V
V
V
V
V
5
ACCREDITATION WORKFORCE*
V
V
V
V
V
6
HOSPITALITY VILLAGE - USAGE RIGHTS OF FACILITIES
V
-
-
-
-
7
BOOTH*
V
V
V
V
V
* Different quantity & size for each category
Dedicated Team INASGOC
Post Games Reports
Graphic Standard Manuals
Service Rights Anti Ambush
Research Data
Benefit Details ing Sponsor
ASIAN GAMES 2018 BELOW THE LINE: SPONSOR BENEFIT
JAKARTA
PALEMBANG
FREG
T BANNER
1 X 3 M (SHARED LOGO)
150
150
300 PCS
GATE ENTRANCE
SHARED LOGO
15
5
20 PCS
BOOTH
3 X 3 M (SPACE ONLY)
3
3
6 PCS
ASIAN GAMES 2018 ABOVE THE LINE: SPONSOR BENEFIT
FREG
PRINT ADS
½ PAGE FC OMNIBUS
NEWSPAPER : TO BE CONFIRMED
50 INST
DIGITAL
IMPOSED FULL LOGO
WEBSITE & OTHER ONLINE PLATFORM: TO BE CONFIRMED
365 DAY
ASIAN GAMES 2018 EVENT – OFF AIR: SPONSOR BENEFIT
FREQ
VIP DAILY TIKET GAMES
8 TICKETS
1ST CAT DAILY TICKET GAMES
12 TICKETS
DAILY TICKETS
50 TICKETS
VIP OPENING CEREMONY
8 TICKETS
VIP CLOSING CEREMONY
8 TICKETS
1ST CAT OPENING CEREMONY
20 TICKETS
1ST CAT CLOSING CEREMONY
20 TICKETS
ING VALUE BELOW THE LINE JAKARTA PALEMBANG T BANNER GATE ENTRANCE BOOTH
FREQ
COST /UNIT (IDR)
TOTAL VALUE (IDR)
QTY
1X3M
150
150
300
PCS
2,000,000
431
GAME
258,600,000,000
Shared Logo
15
5
20
UNIT
20,000,000
18
DAY
7,200,000,000
3 X 3 M SPACE ONLY
3
3
6
PCS
20,000,000
18
DAY
2,160,000,000
TOTAL BTL 267,960,000,000
ABOVE THE LINE FREQ PRINT ADS DIGITAL
1/2 page FC omnibus
newspaper : to be confirmed
50
INST
imposed full logo
website & other online platform: to be confirmed
365
DAY
COST /UNIT (IDR) 270,000,000
TOTAL VALUE (IDR)
QTY 25%
PACK
3,375,000,000
3,000,000 100%
PACK
1,095,000,000
TOTAL ATL 4,470,000,000
EVENT - OFF AIR QTY
FREQ
COST /UNIT (IDR)
TOTAL VALUE (IDR)
QTY
VIP DAILY TICKET GAMES
8
TICKET
15
HARI
120
TICKET
1st CAT DAILY TICKET GAMES
12
TICKET
15
HARI
180
TICKET
DAILY TICKET GAMES
75
TICKET
15
HARI
1125
TICKET
VIP OPENING CEREMONY
8
TICKET
1 HARI
8
TICKET
VIP CLOSING CEREMONY
8
TICKET
1 HARI
8
TICKET
1st CAT OPENING CEREMONY
20
TICKET
1 HARI
20
TICKET
1st CAT CLOSING CEREMONY
20
TICKET
1 HARI
20
TICKET
TOTAL EVENT OFF AIR
PAID
INTELLECTUAL PROPERTY 300,000,000,000
TOTAL VALUE IDR
572,430,000,000
US$ 1,5 M
Brand Exposure
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Thank you SALES & MARKETING DEPARTMENT
INASGOC
KOMITE OLIMPIADE INDONESIA FX PLAZA, OFFICE TOWER 19th Floor Jl. Jend. Sudirman Jakarta - Indonesia
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