Bade Achhe Lagte Hain 2525e

Bade Achhe Lagte Hain INTRODUCTION Bade Achhe Lagte Hain is a new series with a very unique format starting from 30th May, 2011 on Sony Entertainment Television. The series name is based on the most popular song – “Bade Achhe Lagte Hain, Kyaa ???? Yeh Dharti, Yeh Nadiyaa, Yeh Rainaa Aur? Aur Tum” from “Balika Badhu”, a 1976 movie. Bade Achhe Lagte Hain replaces the timing of Saas Bina Sasural. It captures the journey of two strangers who are quite different in the current world. Both fall in love after having got married. Watch Bade Achhe Lagte Hain on Sony TV every Monday to Thursday at 10:30 PM in India. Bade Achhe Lagte Hain is produced by Ekta Kapoor and Shobha Kapoor (Balaji Telefilms Ltd.). Bade Acche Lagte Hain is about a 40-something, portly, intelligent man who marries a 30something attractive, intelligent woman who actually works for a living and the show revolves around their blossoming romance and life. There won’t be evil in-laws and giant-sized mansions and sets that look like leftovers from Ramanand Sagar’s Ramayana. This is like a breath of fresh air amid the dreary and boring serials that are currently on air. Bade Achhe Lagte Hain Marketing Pitch Kaushik.L.M 2|Page Contents 1. Big Idea ..................................................................................................................................................... 3 2. Plot Summary............................................................................................................................................ 3 3. Format Structure ....................................................................................................................................... 3 4. Brand fit to the channel ............................................................................................................................. 3 5. Audience appeal target audience ............................................................................................................... 4 6. Show roll out ............................................................................................................................................. 4

7. Character sketch ........................................................................................................................................ 4 8. Family Tree ............................................................................................................................................... 5 9. Major Highpoints / Twists in the initial episodes ..................................................................................... 6 10. Proposed Hooks in the series .................................................................................................................. 6 11. Parallel story lines / Sub Plots................................................................................................................. 6 Bade Achhe Lagte Hain Marketing Pitch Kaushik.L.M 3|Page 1. Big Idea A love story of a married couple is the big idea behind Bade Achhe Lagte Hain. Indian soaps generally don’t focus on the love that a couple has after marriage. It is always about their conflicts and petty ego issues. For a change, we have a show that talks about love between a married couple. 2. Plot Summary Bade Achhe Lagte Hain is the story of two strangers getting married … and falling in love. Priya is a happy go lucky woman in her early 30s, not married so far and quite sure that she wouldn’t be able to get married ever. She takes tuitions for college students and is happy with the world. Ram Kapoor, a wealthy man in his early 40s, is a ruthless entrepreneur who also believes that he has missed the bus of marriage. But as fate would have it, they bump into each other through a minor car accident which hurts their egos more than their vehicles and then after a series of miscommunications and misunderstandings, destiny contrives once again to get the two married. What more surprises await Ram and Priya? Will they fall in love? To get these answers, watch Bade Achhe Lagte Hain … 3. Format Structure · Four times a week, between Monday and Thursday, 10 30 - 11 pm

· A single season has been planned. · 24 minutes of content in the half hour slot. 4. Brand Fit to the Channel Sony is typically watched by audiences in the upmarket segment. This show is a perfect brand fit for the channel. The content of this show and Sony’s target audience are in perfect sync with each other. It would be a good brand extension for Sony and this show would also strike its target group perfectly as Sony caters to the very same households that would accept a show like Bade. Bade Achhe Lagte Hain Marketing Pitch Kaushik.L.M 4|Page 5. Target Audience This show is targeted at the mature audience. That’s why it is to be shown at 10 30 pm every week between Monday and Thursday. The content on this daily soap is progressive compared to popular norms and standards. The typical target group would be in the mature urban households. 6. Show rollout This show is planned for a single season. The daily episodes will be in a 30 minutes time slot between Mondays and Thursdays every week. The content time would be 24 minutes. 7. Character Sketch Ram Ram Kapoor has played the character of Ram in Bade Achhe Lagte Hain. He is the eldest son of his family and handles the responsibility of business after his father’s death. Ram is a very straight guy. He is about 40 years old. He is comfortable with his own company. He doesn’t need anyone to share his emotion and love. His family is everything for him. Ram is not a mamma boy but he respects his mother with heights of devotion in Bade Achhe Lagte Hain on Sony TV. Ram Kapoor was earlier seen in Basera, Kyunki Saas Bhi Kabhi Bahu Thi and Rahul Dulhaniya Le Jayega. Priya

Saakshi Tanwar has played the character of Priya in Bade Achhe Lagte Hain TV Serial. She is a mature and good looking unmarried lady. She is a tuition teacher to her family. She is comfortable with her own. She involves herself in reading rather than going out to parties with her friends. Priya is a firm believer in love and all the rosy things attached to her in Bade Achhe Lagte Hain serial. Saakshi Tanwar was earlier seen in Do Saheliyaan Kismat Ki Kathputaliyaan and Kahaani Ghar Ghar Ki. Sudhir, Vikram, Sidhant, Siya and Ishika are also the other leading characters in Bade Achhe Lagte Hain. Bade Achhe Lagte Hain Marketing Pitch Kaushik.L.M 5|Page 8. Family Tree Ram Kapoor Grand Mother Step mother, Niharika & Real mother Krishna Step sisters, Natasha and Ishikaa Step brothers, Siddharth and Rishabh Priya Sharma Mother, Shipra Father, Sudhir Sister, Ayesha Brother, Karthik Bade Achhe Lagte Hain Marketing Pitch Kaushik.L.M 6|Page 9. Major Highpoints / Twists in the initial episodes

· Natasha and Karthik fall in love. · Natasha gets pregnant without anyone knowing. She is career oriented and doesn’t want to have the baby. · Only Niharika knows about the pregnancy. She aborts the child and tells it’s a miscarriage and later she marries Karthik 10. Proposed Hooks in the series Even though Ram and Priya live in the same house and are married, they don’t make love for quite a while. Their love making is the major hook in the series that is expected to lure audience interest and create a real sensation as this is something that has not been done on Indian television till now. 11. Parallel Storylines / Subplots · Natasha and Karthik falling in love · Priya’s ex-lover coming back into the picture · Ram and Priya getting married