Business Proposal (coffee Shop) 1j6se

Business Plan

(Coffee Prince) Coffee Shop and Delicacies

Group 1 Abrugar, Dominic Paul T. Ang, Jasper N. Aquino, Russen B. Asuncion, Raleigh Irvine Badangan, Shue Megan J. Ballesteros, Jona Grachelle B. Bautista, Michelle Kyra S. Baybayan, Princess Calao, Irish Mae P. Valdez, Christine Anne T. IV - MAPAGMAHAL

I.

Executive Summary

Nowadays, a lot of adults and teenagers need to have coffee in their system due to the late night works such as projects, school works and office works. Sometimes, people also drink coffee just to bond and relax together. Our business can be very helpful not only to people who needs to be alert, awake, alive and enthusiastic all the time, but also to people who search for relaxation and bonding times together. We all know that coffee has caffeine that acts as a central nervous system stimulant that can boost one’s enthusiasm, thus making one active. But, coffee time can also help by strengthening bonds among people who just want to talk and relax while having coffee. The partnership in this business is between Christine Anne Valdez and Michelle Kyra Bautista. They are high school friends that took up Bachelor of Science major in Entrepreneurship in one of the most prestigious universities in the Philippines. After they graduated in college, they started talking about their careers. Later they found out that they both have the same ambition-and that’s to create a business that would surely be helpful not only to the consumers but also to the country’s economy. As we all know, Tourism helps in the development of a country’s economy. Well, our business can contribute to the country’s economy by increasing the country’s tourism. We assumed that if the business will be popular among the tourists, then, it could help boosting up the country’s tourism. We assure ourselves that the people who manage the business are capable of handling the business. They should be responsible, well disciplined, consistent and humble. They must know their limitations and one should not go overboard in handling the business as if it is his. They should that this business is between two partners and one should not act superior than the other.

II.

Marketing Plan

We make sure that the products that we will be serving are fresh and made of high quality coffee beans that we imported from other countries. We will not only be serving coffee, but we will also be serving delicacies such as sandwiches, cakes, and others. One of the advantages of the product that we are going to use is that these products are not found in the country. Then, the disadvantage will be the continuous intake of coffee that can affect one’s health. In this business that we chose, our major competitor will surely be the Starbucks coffee. Though, Starbucks have the same products as ours, such as coffee, and the delicacies, but surely not the same brand. We assure you, that our products will be more delicious and more affordable that you will surely come back for more. We would like to build our business in a place where there would be a lot of people, specifically the mall, where lots of people look for a place that they could sit, relax and chill. We will hit the market through the ments like Television ads and radio ads, and tarpaulins.

PROMOS For Promos, we will do a give away of a coffee certificate. We will use trivia to give it away. The certificates expire in 1 month, must have a station employee's signature and are good for whatever type of coffee the customer usually gets. The Gift Certificate:

GIFT CERTIFICATE Just present this gift certificate to the cashier for a free any flavor of coffee. This certificate expires on ____________________.

Employee’s Signature over Printed Name

The prices of our products will vary from the size or the type of the products ordered as shown in the table below:

MENU

Brewed Coffee

SIZE

PRICE

Caffè Misto Brewed coffee and steamed milk.

Small (8 oz.) Medium (12 oz.) Large (16oz.)

PhP 45.00 PhP 50.00 PhP 55.00

Small (8 oz.) Medium (12 oz.) Large (16oz.)

PhP 45.00 PhP 50.00 PhP 55.00

Clover® Brewed Coffee A coffee made for you in a way that showcases the nuances of every cup.

Iced Coffee Freshly brewed Coffee Prince Iced Coffee Blend served chilled and slightly sweetened on ice. Small (8 oz.) Medium (12 oz.) Large (16oz.)

PhP 45.00 PhP 50.00 PhP 55.00

Small (8 oz.) Medium (12 oz.) Large (16oz.)

PhP 45.00 PhP 50.00 PhP 55.00

Iced Coffee with Milk Freshly brewed Coffee Prince Iced Coffee Blend served chilled and slightly sweetened on ice.

Espresso Beverages

Caffè Americano Rich, full-bodied espresso with hot water in true European style. Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Caffè Latte Rich, full-bodied espresso in steamed milk, lightly topped with foam.

Caffè Mocha Espresso with bittersweet mocha sauce and steamed milk. Topped with sweetened whipped cream.

Cappuccino Espresso with steamed milk, topped with a deep layer of foam.

Caramel Macchiato Freshly steamed milk with vanilla-flavored syrup, marked with espresso and finished with caramel sauce. Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Espresso Con Panna Espresso topped with whipped cream

Cinnamon Dolce Latte Espresso with steamed milk and cinnamon dolce flavored syrup. Topped with sweetened whipped cream and cinnamon dolce topping.

Iced Caffè Americano Rich, full-bodied espresso combined with water and chilled with ice. Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Iced Caffè Latte Full-bodied espresso plus cold milk and poured over ice.

Iced Caffè Mocha Espresso combined with bittersweet mocha sauce and milk over ice. Topped with sweetened whipped cream.

Iced White Chocolate Mocha Espresso, milk and white chocolate flavored sauce poured over ice. Topped with sweetened whipped cream. Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Iced Caramel Macchiato Espresso combined with vanilla-flavored syrup, milk and caramel sauce over ice.

Iced Cinnamon Dolce Latte Espresso, milk and cinnamon dolce flavored syrup served over ice. Topped with sweetened whipped cream and cinnamon dolce sprinkles. Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Small (8 oz.) Medium (12 oz.) Large (16 oz.)

PhP 50.00 PhP 55.00 PhP 60.00

Peppermint White Chocolate Mocha Espresso with white chocolate and peppermint flavored syrups and steamed milk. Topped with sweetened whipped cream and dark chocolate curls.

Coffee Prince Delicacies

Price

Carrot Cake Mini Cupcake Spiced carrot cake with cream cheese frosting.

PhP 50.00

Lemon Sweet Square Bright, citrusy lemon curd on top of a butter shortbread base, drizzled with white icing.

PhP 46.00

Peanut Butter Mini Cupcake Chocolate cupcake with peanut butter frosting and a mini peanut butter cup.

PhP 48.00

Salted Caramel Sweet Square Salted caramel and chocolate filling with a layer of crisp pretzels and pecans on top of a butter shortbread crust.

Php 63.00

Rocky Road Cake Pop Chocolate cake and icing dipped in a dark chocolaty coating, with mini marshmallows and roasted almonds.

PhP 23.00

Tiramisu Cake Pop Vanilla cake and Starbucks® coffee with vanilla icing, dipped in mocha flavored chocolaty coating, with a chocolate coffee bean.

PhP 25.00

Red Velvet Whoopie Pie Cream cheese frosting and two small red velvet cakes.

PhP 45.00

Ham & Swiss Panini Natural Black Forest ham and Swiss cheese with Dijon mustard on a piccolo roll.

PhP 57.00

Roasted Tomato & Mozzarella Panini Roma tomato, mozzarella, spinach and basil pesto on a piccolo roll.

Php 64.00

Roasted Vegetable Panini Roasted zucchini, eggplant, and red peppers with baby spinach and provolone cheese on focaccia bread.

PhP 62.00

Tarragon Chicken Salad Sandwich Roasted chicken breast with cranberries and tarragon dressing on whole-wheat bread.

PhP 67.00

Since we are only new in the business world, our business will still be naturally unknown to the people unless we . We could using the help of newspapers, or even television and radio advertising to boost up the customer rate. We calculated that our budget would be as follows:

Tables Chairs

Machines : Ovens :Coffee makers :Oven toasters :Blenders :Cash :Refrigerator

40pcs

80pcs

4 6 3 3 3 2

100,000php 70,000php

500,000php

Utensils :Plates :Spoons :Forks :Cups :Knives :Saucers :Disposables :Tissues Ingredients

ments :Radio Ad :TV Ad :Tarpaulins

300pcs 400pcs 400pcs 500pcs 300pcs 500pcs

200,000php

1,000pcs

400,000php

300,000php

IV. Organizational Plan

Our form of business is a partnership between two friends. Now we will be hiring employees that would be a help to us in maintaining this business. The people that we will be hiring should have the general qualifications:    

They They They They

must must must must

be a college graduate. have a good moral character. carry out responsibility and consistency. be 18 to 25 years old.

The people that we will be hiring are as follows:       

The General Manager The Assistant Manager Waiters and Waitresses Cashiers Janitors Security Guards Kitchen Staff

The workers will have their different salaries:       

The General Manager = 18,000Php The Assistant Manager = 12,000Php Waiters and Waitresses = 8,000Php Cashiers = 10,000Php Janitors = 5,000Php Security Guards = 7,000Php Kitchen Staff = 10,000Php

V. FINANCIAL PLAN Allotted budget for operation We are allotting a large amount of money to supply the operation for the following        

Equipments: Php 150,000.00 ments: Php 350,000.00 Utensils: Php 400,000.00 Workers wage: Php 80,000.00 Rentals: Php 800,000.00 Ingredients: Php 450,000.00 Machines: Php 550,000.00 Maintenance and repair: Php 250,000.00

The total budget for the whole operation is Php 3, 500,000.00 Monthly expenditures’: Our coffee shop will be expecting to pay the following expenses monthly:       

ments: Php 350,000.00 Utensils: Php 400,000.00 Workers wage: Php 80,000.00 Rentals: Php 800,000.00 Ingredients: Php 450,000.00 Machines: Php 550,000.00 Maintenance and repair: Php 250,000.00