Celebrity Ppt 4ph2u

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— Enjoy public recognition ~Experts of their respective fields ~Wider influence in public life & societal domain.

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:hey attract more attention to the ments. :hey are viewed as more credible than noncelebrities Values and image of the Brand is defined and highlighted and refreshed by the celebrity Celebrity adds new edge and dimension to the brand Not every product needs a celebrity.

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> Endorsee has deep

penetration among the masses ,and he is a crediblesource. > Endorsee should not be bigger than the brand. > The image of celebrity should match with the brand. Eg. 1) The Chulbuli JUHI in Kurkure ad Saying ¶MASTI BOLE TO KURKURE·.

2) The ¶ruff n tuff· Akshay Kumar in ¶Thums up· saying TASTE THE THUNDER

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Õ #{++ 3. CLU::ER FLU::ER One celebrity endorsing so many brands. 6 Unfortunately in ndia , we have too many brands chasing too few celebrities. 6 We have just two and half %celebrities in a country of 1 billion people. 6 Eg.- Amitabh endorsing RE & :AYLOR, ABUR, CABURY, PARKER PENS etc

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