Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once. Clarity in communication has following features: It makes understanding easier. Complete clarity of thoughts and ideas enhances the meaning of message. Clear message makes use of exact, appropriate and concrete words.
Courtesy - Courtesy in message implies the message should show the sender’s expression as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. Courteous message has following features: Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message. Courteous message is positive and focused at the audience. It makes use of showing respect for the receiver of message. It is not at all biased.
Accurately is purpose of clarity In effective business communication the message should be very much clear. So that reader can understand it easily. You should always Choose precise words. Always choose familiar and easy words. Construct effective sentences and paragraphs. In business communication always use precise words rather longer statements. If you have a choice between long words and shorter one, always use shorter one. You should try your level best to use familiar/easy to understand words so that your reader will quickly under stand it
Familiar
Next familiar words
1-after
subsequent
2-home
domicile
3-for example
e.g.
4-pay
remuneration
5-invoice
statement for payments
6) Courtesy Courtesy Knowing your audience allows you to use statements of courtesy; be aware of your message receiver. True courtesy involves being aware not only of the perspective of others, but also their feelings. courtesy stems from a sincere you-attitude. it is not merely politeness with mechanical insertions of “please” and “Thank you” . Although Appling socially accepted manners is a form of courtesy . rather, it is politeness that grow out respect and concern for others. Courteous communication generates a special tone in their writing and speaking. How to generate a Courteous Tone ? The following are suggestions for generating a courteous tone: 4 Be sincerely tactful, thoughtful and appreciative. 4 Use expressions that show respect for the others 4 Choose nondiscriminatory expressions
Be sincerely Tactful, Thoughtful and Appreciative Though few people are intentionally abrupt or blunt, these negative traits are common cause of discourtesy. avoid expression like those in the left hand column below; rephrase them as shown in the right-hand column Thoughtfulness and Appreciation Writers who send cordial, courteous messages of deserved congratulations and appreciation (to a person inside & outside) help to build goodwill. The value of goodwill or public esteem for the firm may be worth thousands of dollars.