Consumer Behaviour Questionnaire 423w4t

CONSUMER BUYING BEHAVIOUR TOWARDES BRANDED SHIRTS QUESTIONNAIRE Respected madam/sir, As a part of my project I would like to gather some information from you which will help me in an in depth study of project. The information provided by you will be kept confidential and will be used for academic purpose only. I would be obliged if you co-operate with me in filling the questionnaire. Name: ____________________________ no. _______________ Age: ______

Gender: ________

Department ___________________

1. When do you usually buy shirts? a) Regular

b) occasional

c) Offer

d) Others (Please Specify) ___________

2. How often do you go for shopping? a) once a week

b) once in 15 days

d) once every in 3 months

c) once a month

e) once a year

3. Where do you like to go for shopping? a) super market

b) mall

c) traditional shop

d) online shopping

4. Why do you purchase from here ? a) Convenient place d) good environment

b) dealer acquaintance

c) more discounts

e) other_________

5. Need of branded shirts for a) Recognition e) social capability

b) satisfaction

c) value of money

f) others ________

d) prise from friends

6. Rank the brands according to your preferences FORMAL BRANDS Brands Peter England John Player Koutons Arrow Raymond Provouge Park Avenue CASUAL BRANDS Brands Levi’s Tommy Hilfiger Numero Uno Pepe Jeans Nike Puma Mufti Killer Lee Polo

Ranks (1 to 7)

Rank (1 to 10)

7. What is your expected price range of the brand of shirt you use_______________ 8. How many shirts do you buy while shopping at one time? a) 1

b) 2

c) 3

d) 4 and more

e) none

9. Factors affecting your purchase decision: Price a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Quality a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Design a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Colour a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Material a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Variety a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Comfort a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Location a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Brand name of the company a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

Sales promotional activities a) Strongly disagree

b) Disagree

d) Agree

e) Strongly agree

c) Neither disagree nor agree

10. What are the types of fabric do you prefer most? a) Cotton

b) Polly cotton

c) denim

d) silk

e) other_____

11. Who accompanied you while shopping? a) Family

b) Friends

c) colleagues

d) Others (Please Specify) _________

12. From where do you aware about clothing brands? a) T.V.

b) Shopping mall

Magazines

c) Posters

d) Newspaper or

e) others ______

13. Do you think the ment of branded shirts has a major influence in your buying decision? a) Strongly disagree

b) Disagree

c) Neither disagree nor agree

d) Agree

e) Strongly agree

14. Some ments featured the celebrities, would it has an impact on you? a) Yes

b) No

15. Would presentation & packaging of the shirt help pressurized you in your purchase decision? a) Yes

b) No

c) May be

16. Will you intend to purchase the same brand that you have previously purchased? A) Yes

b)

no

c) may be

17. Do you recommend brands that you have purchased? a) Yes

b) No

Thanking you for spending your valuable time