Cromappt 13200613942287 Phpapp02 111031064525 Phpapp02 2f1z4t

PRESENTED BYAnirban Mazumdar Anustup Sreemani Abhilash Nair Rahul Singh Rathore Rashmeet Kaur Dibyajit Dutta

CONTENTS • • • • • • • • •

OUR BRAND PHILOSOPHY ABOUT CROMA ABOUT INFINITI RETAIL LIMITED WHY CROMA? STORE OBJECTIVES STORE FORMAT PRODUCT CATEGORY STORE LOCATIONS STORE PHOTOS

• OUR PHILOSOPHY IS-

WE HELP YOU BUY

Brand Philosophy • If service wasn't important. • If technology wasn't complex. • If variety wasn't confusing. • We would have no reason to be in business. • We help you buy.

About cromā •India’s first national , large format, specialist retail chain for consumer durables & electronics. •Croma is owned and run by Infiniti Retail Limited Infiniti Retail – a 100% subsidiary of Tata Sons. •Woolworths Ltd, provides technical and strategic sourcing facilities from its global network.

• The first Croma store was launched in Juhu, Mumbai on October 9, 2006 • Croma has over 180 brands and 6000 products • Plush stores, floor space between 15,0000 to 20,000 sq. feet • 15 Stores currently located in 5 cities. • Croma planning to open 100 stores across India

About Infiniti Retail Limited Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma, a national chain of mega stores of consumer electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in India, while Woolworths provides technical and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming months.

WHY CROMA? • Widest range of products Choose from 6000 products across eight categories • We help you buy Sound and knowledgeable advice from welltrained advisors to help you make informed buying decisions. • A name you can trust Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally. • Customer commitment Croma not only gives you a world-class shopping experience, but also backs it with great after-

CONTD….. • Great deals and offers Croma periodically offers exciting deals on all your favourite products. • A first of its kind Consumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players. • Croma is the first of its kind Large-format, specialist and pan-Indian.

Store Design Objectives • Consistent with retailers image and strategy. • Positive influence on customer satisfaction and purchase behavior. • Cost effective & Flexible

STORE FORMAT • Croma Stand Alone Stores – 15,000 to 20,000 sq. ft. • Croma Stores located in Malls – 5000 to 10,000sq. ft.

PRODUCT CATEGORY • Large Appliances – Refrigerators, AC, Washing Machines

• Small Appliances owen

– Microwave

Product Category • Computers - Home PCs, Laptops

• Music & DVD CDs/DVDs

- Audio & Video

CONTD……. • Communications- Mobile phones

• Gaming Softwares

- Gaming Hardware/

• Home Entertainment

– Home

theatre, T. V., DVD players

• Imaging - Digital Camera, Camcoder

Store Locations • Mumbai – Juhu, Malad, Santacruz Airport, Dahisar, • CBD Belapur, Vashi, Bhayandar & Mulund • Pune – Wanowari , Aundh & Yerwada • Ahmedabad –Memnagar & S G Highway Junction • Surat – Ghod Dod Road • Bengalooru – Koramangala • New Delhi – New Deepali Chowk

STORE PHOTOS