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DAILY LESSON LOG WEEK 04 I. OBJECTIVES
School
Cagayan National High School – Senior High School
Grade Level
GRADE 11-12 (ABM)
Teacher
BABYLYN T. IMPERIO
Subject
PRINCIPLES OF MARKETING
Date
NOVEMBER 26 -30, 2018
Quarter
SECOND SEMESTER
Day 1
Day 2
Day 3
Day 4
A. Content Standard
The learner demonstrates an understanding of the value of customer relations and customer service
The learner demonstrates an understanding of the value of customer relations and customer service
The learner demonstrates an understanding of the value of customer relations and customer service
The learner demonstrates an understanding of the value of customer relations and customer service
B. Performance Standard
The learners shall be able to develop a program for customer service
The learners shall be able to develop a program for customer service
The learners shall be able to develop a program for customer service
The learners shall be able to develop a program for customer service
C. Learning Competency/Objectives
The learners…. Define” relationship marketing” ABM_PMII-Ic-d-5
The learners…. Define “customer value” ABM_PMII-Ic-d-6
The learners….Identify and describe ”relationship development strategies” ABM_PMII-Ic-d-7
The learners…. Illustrate successful customer service in th Philippine business enterprise ABM_PMII-Ic-d-8
Customer Relationship
Customer Value
Customer Relationship Development Strategies
Successful Customer Service Strategy in the Philippine Business Enterprise
Principles of Marketing by:Angelita Ong Camillar-Serrano; Marketing by Dr. Maria Luisa Chua Delayco
Principles of Marketing by: Angelita Ong Camillar-Serrano; Marketing by Dr. Maria Luisa Chua Delayco
Principles of Marketing by:Angelita Ong Camillar-Serrano; Marketing by Dr. Maria Luisa Chua Delayco
Principles of Marketing by:Angelita Ong Camillar-Serrano; Marketing by Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
www.youtube.com, www.google.com
, www.youtube.com, www.google.com
www.youtube.com, www.google.com
Write the LC code for each.
The learners… II. CONTENT
Learning Resources A. References 1. Teacher’s Guide pages 2. Learner’s Materials pages 3. Textbook pages
4. Additional Materials from Learning Resource B. Other Learning Resource III. PROCEDURES
A. Reviewing previous lesson or presenting the new lesson
The learners recall the previous discussion)
The learners recall the previous discussion)
B. Establishing a purpose for the lesson
INTELLECTUAL EXERCISES: Use the strip of papers to write the initial ideas about the word/s customer relationship. Whoever will get the highest points will be the winner. EMPOWER YOURSELF. The teacher will now calls the of the group to present their output..they will answer the question what is Customer relationship? The teacher will process the answers of the students and discuss additional input on the concept. Group Dynamics: Compare and contrast the video shown:Analyze the factors affecting the consumer behaviour ,Present your output using Venn Diagram
One Question and One Comment (Think of service provider whom you are most loyal and give the reason why you are loyal to him/her
One Question and One Comment (Think of service provider whom you are most loyal and give the reason why you are loyal to him/her)
Setting the mood and presentation of learning objectives
The learners give their constructed explanation.) teacher gives a clearer one
The learners give their constructed explanation.) teacher gives a clearer one
own The
Presenting pictures of the different business owners: after viewing their pictures each of the class will make a reflection about them
How do we explain the words that has attachment to development strategy? The teacher will process the answers and discuss additional input on the customer relationship development strategy (Teacher facilitated the discussion)
After 10 minutes leader in each group will now present output. Teacher facilitated discussion on the case study The teacher will process the answers and discuss additional input on the lesson (Teacher facilitated the discussion on the Case study given to students)
F. Developing mastery (leads to Formative Assessment 3)
The students will now present their Venn diagram…
The teacher will now close her MS Power point presentation and asks her students to explain in their own words.
G. Finding practical application of concepts and skills in daily living
BEYOND THE WALL: what is the importance of being grateful towards your customers:
H. Making generalizations and abstractions about the lesson
The teacher will underscore the connections of the concepts and end it with “ Are customers always Right”
The teacher will provide a clear understanding about the discussions that will relate to a life of a businessman/marketer The teacher emphasizes that there is really needed for marketers or sales persons to value their customers’ to fulfil their goals in their business
C. Presenting examples/ instances of the new lesson
D. Discussing new concepts and practicing new skills #1 E. Discussing new concepts and practicing new skills #2
I. Evaluating learning
Paper and Pen (Just write TRUE or FALSE
The learners recall the previous discussion)
One word Summary (customer relationship and customer value)
own The
GUIDE QUESTION: How do we explain the word that has attachment to customer value? The teacher will process the answers and discuss additional input on the different scope of marketing. (Teacher facilitated the discussion on Customer value)
Short video clip: The success story of the business tycoon ”Lucio Tan” and be able to answer the questions
The teacher will now close her MS Power point presentation and asks her students to explain in their own words The teacher will provide a clear understanding about the discussions that will relate to a life of a businessman/marketer The teacher emphasizes that there are essentials of Good Relationship Marketing in the field of business. Ask the students to read the case analysis given to them and answer the questions.
LAF(List All Factors that will contribute to the success of the business)
Open ended question: What are the lessons learned in the success story of the businesses in the Philippines The teacher will underscore the connections of the concepts to the real world situations in marketing Reality Talk: students will read the story and answer the questions
J. Additional activities for application or remediation
Case study Analysis .Read the article and answer the questions below it.
THINK LIKE A MARKETING CONSULTANT: Reading of an article or a case study and answer the questions .
Additional cases study to read and answer the questions
IV. REMARKS V. REFLECTION A.. No. of learners who earned 80% in the evaluation B. No. of learners who require additional activities for remediation who scored below 80% C. Did the remedial lessons work? No. of learners who have caught up with the lesson D. No. of learners who continue to require remediation E. Which of my teaching strategies worked well? Why did these work? F. What difficulties did I encounter which my principal or supervisor can help me solve? G. What innovation or localized materials did I use/discover which I wish to share with other teachers?
Prepared by: BABYLYN T. IMPERIO Subject Teacher
Checked by: RICHARD N. ROMERO , DME Subject Coordinator
Approved by: MARIA DIGNA A. TURINGAN SHS Assistant Principal II, Academics
THINK LIKE A MARKETING CONSULTANT: Reading of an article or a case study and answer the questions .
School
Cagayan National High School – Senior High School
Grade Level
GRADE 11-12 (ABM)
Teacher
BABYLYN T. IMPERIO
Subject
PRINCIPLES OF MARKETING
Date
NOVEMBER 26 -30, 2018
Quarter
SECOND SEMESTER
Day 1
Day 2
Day 3
Day 4
A. Content Standard
The learner demonstrates an understanding of the value of customer relations and customer service
The learner demonstrates an understanding of the value of customer relations and customer service
The learner demonstrates an understanding of the value of customer relations and customer service
The learner demonstrates an understanding of the value of customer relations and customer service
B. Performance Standard
The learners shall be able to develop a program for customer service
The learners shall be able to develop a program for customer service
The learners shall be able to develop a program for customer service
The learners shall be able to develop a program for customer service
C. Learning Competency/Objectives
The learners…. Define” relationship marketing” ABM_PMII-Ic-d-5
The learners…. Define “customer value” ABM_PMII-Ic-d-6
The learners….Identify and describe ”relationship development strategies” ABM_PMII-Ic-d-7
The learners…. Illustrate successful customer service in th Philippine business enterprise ABM_PMII-Ic-d-8
Customer Relationship
Customer Value
Customer Relationship Development Strategies
Successful Customer Service Strategy in the Philippine Business Enterprise
Principles of Marketing by:Angelita Ong Camillar-Serrano; Marketing by Dr. Maria Luisa Chua Delayco
Principles of Marketing by: Angelita Ong Camillar-Serrano; Marketing by Dr. Maria Luisa Chua Delayco
Principles of Marketing by:Angelita Ong Camillar-Serrano; Marketing by Dr. Maria Luisa Chua Delayco
Principles of Marketing by:Angelita Ong Camillar-Serrano; Marketing by Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
www.youtube.com, www.google.com
, www.youtube.com, www.google.com
www.youtube.com, www.google.com
Write the LC code for each.
The learners… II. CONTENT
Learning Resources A. References 1. Teacher’s Guide pages 2. Learner’s Materials pages 3. Textbook pages
4. Additional Materials from Learning Resource B. Other Learning Resource III. PROCEDURES
A. Reviewing previous lesson or presenting the new lesson
The learners recall the previous discussion)
The learners recall the previous discussion)
B. Establishing a purpose for the lesson
INTELLECTUAL EXERCISES: Use the strip of papers to write the initial ideas about the word/s customer relationship. Whoever will get the highest points will be the winner. EMPOWER YOURSELF. The teacher will now calls the of the group to present their output..they will answer the question what is Customer relationship? The teacher will process the answers of the students and discuss additional input on the concept. Group Dynamics: Compare and contrast the video shown:Analyze the factors affecting the consumer behaviour ,Present your output using Venn Diagram
One Question and One Comment (Think of service provider whom you are most loyal and give the reason why you are loyal to him/her
One Question and One Comment (Think of service provider whom you are most loyal and give the reason why you are loyal to him/her)
Setting the mood and presentation of learning objectives
The learners give their constructed explanation.) teacher gives a clearer one
The learners give their constructed explanation.) teacher gives a clearer one
own The
Presenting pictures of the different business owners: after viewing their pictures each of the class will make a reflection about them
How do we explain the words that has attachment to development strategy? The teacher will process the answers and discuss additional input on the customer relationship development strategy (Teacher facilitated the discussion)
After 10 minutes leader in each group will now present output. Teacher facilitated discussion on the case study The teacher will process the answers and discuss additional input on the lesson (Teacher facilitated the discussion on the Case study given to students)
F. Developing mastery (leads to Formative Assessment 3)
The students will now present their Venn diagram…
The teacher will now close her MS Power point presentation and asks her students to explain in their own words.
G. Finding practical application of concepts and skills in daily living
BEYOND THE WALL: what is the importance of being grateful towards your customers:
H. Making generalizations and abstractions about the lesson
The teacher will underscore the connections of the concepts and end it with “ Are customers always Right”
The teacher will provide a clear understanding about the discussions that will relate to a life of a businessman/marketer The teacher emphasizes that there is really needed for marketers or sales persons to value their customers’ to fulfil their goals in their business
C. Presenting examples/ instances of the new lesson
D. Discussing new concepts and practicing new skills #1 E. Discussing new concepts and practicing new skills #2
I. Evaluating learning
Paper and Pen (Just write TRUE or FALSE
The learners recall the previous discussion)
One word Summary (customer relationship and customer value)
own The
GUIDE QUESTION: How do we explain the word that has attachment to customer value? The teacher will process the answers and discuss additional input on the different scope of marketing. (Teacher facilitated the discussion on Customer value)
Short video clip: The success story of the business tycoon ”Lucio Tan” and be able to answer the questions
The teacher will now close her MS Power point presentation and asks her students to explain in their own words The teacher will provide a clear understanding about the discussions that will relate to a life of a businessman/marketer The teacher emphasizes that there are essentials of Good Relationship Marketing in the field of business. Ask the students to read the case analysis given to them and answer the questions.
LAF(List All Factors that will contribute to the success of the business)
Open ended question: What are the lessons learned in the success story of the businesses in the Philippines The teacher will underscore the connections of the concepts to the real world situations in marketing Reality Talk: students will read the story and answer the questions
J. Additional activities for application or remediation
Case study Analysis .Read the article and answer the questions below it.
THINK LIKE A MARKETING CONSULTANT: Reading of an article or a case study and answer the questions .
Additional cases study to read and answer the questions
IV. REMARKS V. REFLECTION A.. No. of learners who earned 80% in the evaluation B. No. of learners who require additional activities for remediation who scored below 80% C. Did the remedial lessons work? No. of learners who have caught up with the lesson D. No. of learners who continue to require remediation E. Which of my teaching strategies worked well? Why did these work? F. What difficulties did I encounter which my principal or supervisor can help me solve? G. What innovation or localized materials did I use/discover which I wish to share with other teachers?
Prepared by: BABYLYN T. IMPERIO Subject Teacher
Checked by: RICHARD N. ROMERO , DME Subject Coordinator
Approved by: MARIA DIGNA A. TURINGAN SHS Assistant Principal II, Academics
THINK LIKE A MARKETING CONSULTANT: Reading of an article or a case study and answer the questions .
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