E Commerce In Education Industry In India 4u3p28

E-commerce in Education Industry Strategic Consulting Urvashi Rana Swena Gupta Bhawna Shejwal Sanam Puri Mayuri Surwade Prajnya

Executive Summary:

The Indian education sector is undergoing a transformation with the emergence of internet and digital technologies.This has created new education portals with an advanced and demanding customers. Indian education sector presents multiple opportunities and challenges due to diverse socio-economic population mix, tech savvy s, government initiatives etc. With a population of over 1.2 billion and over 30% of school age, India boasts the second largest education system in the world. Despite the presence of more than 1,400,000 schools and over 3,500 diploma awarding (or higher education) institutions across the country, India still lacks infrastructure in its conventional education system to serve a growing population. Distance and e-learning programs are potential, seemingly obvious solutions to this problem. This report mainly evaluates two major aspects of e -education. How do Companies in a chosen Industry, and E-Com players generate a meaningful, profitable, sustainable, revenue stream and the projected evolution path for E-Com in a chosen Industry. Technology is going to be a part and parcel of almost every learning experience. With the advent of mobile learning, e learning websites, gamification and educational videos, there is a whole lot of opportunities in the future of E-education segment. But along with opportunities there comes challenges also like operational, infrastructure and most importantly consumer acceptance of this concept. But looking at the number of e learning websites ,the level of consumer acceptance and the depth of technology awareness among the s, it can be concluded that there is an optimistic future for Indian E Education sector.

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Table of Contents Industry Background………………………………………………………………………………………………………………………….2 Indian E commerse industry…………………………………………………………………………………….………………………..2 Indian E learning industry…………………………………………………………………………………………………………….……2 

E learning drivers in India………………………………………………………………………………………………..……3

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E lerning in various segments……………………………………………………………………………….…….…………4

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Scope of E learning in India……………………………………………………………………………………………………5

Revenue prospects in online education – 

Different Methods of revenue generation…………………………………………………………………………….7

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On the basis of market segments in online education industry……………………………………………..8

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On the basis of product categories in online education industry…………………………………………..8

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Examples of revenue generation model of existing educational sites……………………………………9

Strategy / Road map for Individuals entering into E-learning industry ................................................ 3 1.

Know your market..................................................................................................................... 11

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Don’t devalue learning .............................................................................................................. 11

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Go for critical mass. .................................................................................................................. 12

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Choose a business model first, not a technology. .................................................................... 12

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Prepare to sell. .......................................................................................................................... 14

Future opportunities in this segment: ................................................................................................. 14 

Mobile learning ......................................................................................................................... 14

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e-Learning will be the main ingredient for successful blended learning .................................. 14

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Social learning will accelerate ................................................................................................... 15

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Technology will be part and parcel of almost every learning experience ................................ 15

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There will be a burst of e-learning courses in languages other than English ........................... 15

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There will be major changes in design ...................................................................................... 15

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Gamification and videos will become a part of e-learning content.......................................... 15

Challenges faced by India’s online education industry......................................................................... 16 1.

Operational challenges ............................................................................................................. 16

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Consumer acceptance ............................................................................................................... 17

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Infrastructure challenges .......................................................................................................... 17

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Issue Tree……………………………….…………………………………………………………………………………………..18

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Appendix……………………………………………………………………………………………………………………………. 19

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Industry background Indian E-commerce industry For developing countries like India, e-commerce offers considerable opportunity. Ecommerce in India is still in the growing stage, but even the most-pessimistic projections indicate a boom. In the present dynamic scenario, e-commerce market in the B2C space is growing in demand. It is creating an entire new economy, which has a huge potential and is fundamentally changing the way businesses are done. Rising incomes and a greater variety of goods and services that can be bought over the internet is making buying online more attractive and convenient for consumers all over the country. India’s consumer-facing e-Commerce market (B2C-C2C) grew at a whopping CAGR of 49.1% from 2007 to 2011 to reach a market size of US$9.9 billion. Online travel, the largest domestic B2C e-Commerce segment, ed for 81% revenues in 2011. The growth of the Internet, e-commerce and telecommunications has created tremendous opportunities and challenges for both societies and economies. Information Technology (IT) is also having a profound effect on education. IT is one of themost powerful enablers, which facilitates learning and istration. IT has opened up the world of education. It provides new tools for teachers and the students. And it opens up the whole world of knowledge and allows teaching and learning to take place beyond the traditional boundaries and resources of the school. The Internet can provide inquiry-based learning where the most proficient people in the field answer questions. It also allows enormous scope for discussions and exchange of views, facilitating multidisciplinary research, and collaboration across different fields, and between researchers and students across geographical boundaries.

Indian E learning industry India’s online education market size is predicted to grow to $40 billion by 2017 from the present $20 billion. According to a research report, India’s E-Learning market is estimated to grow at a CAGR of 17.4% over the period FY’2013-FY’2018 owing to many reasons like increasing government initiatives to promote e-learning, increasing adoption of technology, shortage of quality education, convenience and cost factors and others. Corporations are also coming in to facilitate talent acquisition and training processes using e-learning content and technology. This overall increases the customer base and in turn will increase the market share. The technologies which elicit education to shift online are e-learning softwares, hardwares and technologies such as LMS, Web 2.0, cellphones, laptops, connectivity solutions, hybrid devices such as tablets, phablets and others, as people are increasingly comfortable in operating modern gadgets. The Internet has changed the online learning segment in current

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times with a larger number of educational institutes, corporates and also training centers providing knowledge by means of online courses and programmes.

E learning drivers in India English language vernacular: The initial wave of e-learners from India has been those who have a comfortable grasp over the English language. Content providers, both domestic and international, have found this a very attractive characteristic. Continuous Professional Development (D): The highly competitive corporate world requires staff to be up-to-date with the latest developments and constantly “reskill” and “up-skill”. E-learning offers access and learning at a time and place that is convenient to the learner – also known as ‘just-in-time’ (JIT) learning. Spread of the internet and mobile networks: By mid-2015, India is predicted to house the second largest number of internet s in the world. This bodes well for e-learning providers as for the first time, over 200 million people will have direct access to the internet. E-learning is being touted as a game changer by providing access to quality learning and up-to-date content across the country. Government Initiatives: In 2012, the Indian government first unveiled the concept of metauniversities19 as a networked repository of knowledge that allows students access to crossdisciplinary education from different institutions. Centrally funded Delhi-based universities Jamia Milia Islamia, Delhi University, Jawaharlal Nehru University and the Indian Institute of Technology form the founding of the Meta University. The main aim is to allow learners to access learning resources of different universities remotely. The initial course, a “Master in Mathematics Education was tly d by Jamia Milia Islamia and Delhi University, two of the country’s top institutions, in April 2014 The Indian Institutes of Management (IIM) have announced that they will launch an e-learning portal to make their curriculum more interesting and effective. The move follows the growing popularity of The Indian Institutes of Technology (IIT) web portal National Program on Technology Enhanced Learning (NPTEL21) which is a t venture between seven Indian Institutes of Technology (IITs) and the Indian Institute of Science (IISc), Bangalore. India launched a dedicated satellite (EDUSAT22) in 2004, built exclusively for serving the educational sector. In 2011, the Indian government decided to subsidize 12 million Aakash tablets (also see separate section on Aakash tablets) at CAD 37 per tablet opening up online 4

learning to the approximately 800 million Indians who currently have no access to the internet but have mobile phones. The new National Democratic Alliance (NDA) government is expected to review the Prof. Madhava Menon Committee Report23 recommendations that “suggest measures to regulate the standards of education being imparted through distance mode.” Among other suggestions, this Report recommends the widespread introduction of distance learning programs in universities across the country.

E-Learning in various segments The e-learning market in India is a fragmented market as far as opportunity and solution providers are concerned. The provider side is led by players who offer Learning Management Systems (LMS)/technology platforms, content or assessment solutions. On the side, there are opportunities in K-12, Higher Education (H.E.), professional courses, Skill Development, English language training, test prep (GMAT, GRE, TOEFL, IELTS, IIT-JEE, etc.) and MOOCs.

Scope of E learning in india Over the years, technology has been playing an instrumental role in making our lives easier and like everything else, it has eased the process of getting education to a great extent. From high-tech school laboratories to virtual classrooms, the ways and means of education

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have been constantly evolving. The worldwide web (www) is one platform where everything and anything is available and education has also found its way into this phenomenon. People living in one part of the world can earn a degree from an academic institution in another part via e-learning. Some of the renowned universities in the world have virtual campuses wherein they invite students from all corners of the globe to enroll in an academic program. The advantage of e-learning is that it makes a pitch for studying at one's own pace that too in the comfortable confines of his own space. Due to these flexibilities it offers, e-learning has gained popularity not only amongst students, but working professionals as well. Jobholders up an e-learning course relevant to their field of work and study while they work. This has become a common norm in many parts of the world for professionals to climb up the corporate ladder. In India, however, e-learning is at its nascent point but the word is spread and it is evolving at a good pace. Many people in India are Internet-savvy and prefer reading e-books to regular ones and watching educational videos to counseling in person. In addition to that, they look forward to earn more educational degrees or certifications without compromising with their regular academic courses or jobs. These are the key reasons people are catching up with e-learning at flashing speed. As far as the scope for expansion of online education is concerned, the prospects for this convenient mode of learning seem to be fruitful. Except for several rural areas, Internet is available in all parts of the country brewing the accessibility of e-learning courses easier for aspirants. People living in less developed parts can get quality education even in the absence of a good university. -

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The education sector presents huge opportunities for private participation. According to Census figures, over 32% of the 1.1 billion population is between the age group of 0-14. India is fast emerging as a knowledge-based economy, and human capital has now become its major strength. This has brought to light severe inadequacies in India’s infrastructure for delivery of education. For a middle class household in India, spending on education comes second only to their spending on food and groceries. With its rapidly expanding middle class, India’s private expenditure on education is set to increase manifold. The online K-12 education industry is worth $1.5-2 billion at this point of time and with competition toughening among students, custom learning solutions deployed online see quite a few takers. It helps that India is full of young people who possess a high comfort level with technology. The population in the age-group of 15-34 increased from 353 million in 2001 to 430 million in 2011 and is predicted to grow to 464 million by 2021(Source: Report by IRIS Knowledge Foundation). More and more kids are now using Tablets and smartphones. Tablets in the education space will be the game changer in the months to come.

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Revenue prospects in online education – Revenue generation in such businesses is unconventional and can be generated in the following ways or in the combination of the below ways – 

Ad based module – Websites host ments of other online and offline learning centres and institutes. Such ad hosting generates revenue. o Fixed Charges rs can be charged rate card price to the number of its ads shown to site visitors. These ads may be served by the site owners own ad server or more commonly through a third-party ad network service such as ‘Google AdSense’. o Frequency of clicks rs are charged as per number of times their ads are clicked. These ads are similar to sponsored links which come within a search engine but here they are delivered by third-party sites. o Sponsorship – Companies pay to a site channel or section for a fixed amount per year.

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Lead based model – Website here host the links of other online and offline institutes

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Pay Model - The websites here first make the consumer know the product by provision of free content through samples and charge fees to make the full content available.

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Freemium model – in this case, the product / service is provided free for certain time period, after which charges are levied. In some cases, charges are put for added advanced features / functionalities.

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Donation model - This is a not for profit agenda and invites donations from larger corporates to continue this social service.

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revenue - revenue is commission based model. Websites can display some other online websites link or ment and receive a % commission fee from those websites. Such an arrangement is sometimes known as Cost per Acquisition (A). Here the r has more negotiating power

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Revenue generation as per different market segments in online education industry –

Segments

K-12

University

Professional MOOCs*

Value propositions

Content provider

Technology Platform partner provider

Language Test courses preparation

Certification

Pedagogy Introduction to potential employers

Cost Content Platform considerations Development Digitization building cost cost

Intellectual property

License fees

Revenue models

Consultation Content fee license

Student fees

Revenue share

Franchise fee

Teacher training

MOOCs* - - Massive open online courses Source - /E-Learning-Market-in-India-Opportunities-for-Canadian-Companies%20(1).pdf

Revenue Generation as per different product categories – Product Categories DVDs & CDs

E books Online tutoring Free study Material Information sharing

Sub segments ICSE CBSE State boards University Entrance Exam Prep Language courses same as above same as above same as above same as above

K-12 K-12 K-12

Free / subscription

Revenue collection Product selling Product selling Product selling Product selling Product selling Product selling Product selling Student fees ----Free / subscription fees

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Examples of revenue generation model of existing educational sites 1. Shiksa.com: Shiksha.com , still in beta, the site has a majority of the elements that should make it a useful and popular resource amongst students: information on almost 70,000 colleges, courses, scholarships; ability to form and maintain college groups; Q&A, allowing students to ask questions and receive "expert" answers on all topics related to education/ careers; and expert articles. Shiksha.com is part of the naukri.com group-Indias No.1 job portal. Educational institutions should find the site to not only be a good platform to get visibility for their courses but should also find the e-mail and SMS push from the site to be particularly valuable. For instance, if a student is interested in a particular course, the student can choose to get an e-mail and a SMS giving details of the course. There are two main models of revenue generation for the site a) Fees from educational institutions to get additional visibility and more features/ functions [the gold & silver package options, pricing for which are not listed on the site]. b) ive advertising, using the Google AdSense program.

2. Tutorvista.com:TutorVista.com has built a business model where tutors from across small towns in India from their homes and help students across the world. This model offers 24/7 personalized help to school children in the US, UK and South Korea reliable communication networks create experiences like these for 650 tutors, most of them in India, and 20,000 students across the world . 

Besides online tutoring TutorVitsa also provides Test Prep Help, Homework Help, Supplemental Tutoring and Expert assistance before tests and exams. The Company has grown rapidly with over 5 million online sessions served to students worldwide.

Revenue generation approaches of Tutorvista.com: 

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Only a third of TutorVista revenues comes from overseas — the rest comes from India

Last year, the company started an e-commerce venture to sell educational products such as CDs, books and even online courses. Traffic at the website has been growing 50% month-on-month flat monthly fee ($100 for school students and $200 for college), The website receives around 6 million unique visitors a month and business has been growing at 50% y-o-y since inception

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The company raised about $33.25 million in VC funding from investors such as Sequoia Capital, Lightspeed Venture Partners, Manipal Education and Silicon Valley Bank. Westbridge Capital Fund, the earlier avatar of Sequoia Capital, was one of the earliest investors in the company, having invested $7 million in two tranches in FY08. Now the business model has changed. Barely a third of TutorVista’s revenue comes from the overseas market; instead, India s for the lion’s share of income — and not from online tutoring. it is difficult for TutorVista to scale its US-business, since the company has never targeted students with much potential to pay. TutorVista’s Indian business is managed through Edurite (acquired in 2007), which provides digital content to over 3,000 schools, and runs 30 K-12 schools. Digital content s for 50% of its income. It delivers the content, after which the school pays us in instalments of Rs 100-150 per student per month, For the schools, the company follows an asset-light model (it had initially started managing schools in partnership with Manipal Education in December 2009 but now schools are run under the Pearson brand name, since Manipal exited TutorVista

3. Educomp Solutions Limited, India’s largest education company, Educomp Online is already being used by 30 lakh learners across 3000 schools in India & aims to help revolutionize the learning process in the country by revolutionizing school education Educomp are dominant player in digitized school products segment. The market for digitized school products about is around $ 500 mn in private schools and $ 750 mn in government schools. The private school market is likely to grow 20 % cagr to reach $ 2 bn by 2020 and the government school market is set to grow five times by 2020. The business model of EducompOnline encomes revenue generation through two broad streams: 1. Subscription- The fees s (students) or their school pays for the usage of EducompOnline. 2. Online advertising- The fees charged from relevant rs for placing their ads on EducompOnline site & similar commercial alliances.

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Strategy / Road map for Individuals entering into E-learning industry 1. Know your market. 

The market size of the Indian Education industry aggregated to Rs. 3,833.1 million during FY2013 according to Care research. . Indian e-learning industry is set to reach $1.29 billion by FY 2018 with the e-learning content market expected to grow at a CAGR of 18.4% from FY 2014-FY 2018. India aims to transform itself into a knowledge economy, and the demand for educational resources is growing. In the higher education space alone, India faces a “monumental” shortfall of over a thousand universities and 45,000 colleges in the next ten years. A country with such a gap in “bricks and mortar” education facilities, but whose citizens spend 58 hours a week online, access the internet from home, and will likely achieve 72% mobile services penetration by 2016, has the potential to find a solution through e-learning.

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SWOT Analysis

2. Don’t devalue learning 

Many associations assume that e-learning is worth less than classroom instruction; some charge as little as $25 per online hour. But cutting costs doesn't necessarily mean charging next to nothing, because internetdelivered learning cuts such costs as travel and accommodation. Once an association has acknowledged that its e-learning program is worth paying for, it has to decide exactly how much to charge. There are many models to 11

choose from: subscription-based pricing, for example, or setting prices according to the size of the 's organization.

3. Go for critical mass. Sustainable business model It's important for executives developing an e-learning business model to look beyond today's hot-button issues, which can come and go. Instead, they should focus on perennial industry issues to help a sustainable business plan. For Example, the eShiksha offering from SREI Sahaj under the Government of India’s Common Service Center (CSC) scheme Content partners: Indira Gandhi National Open University (IGNOU) for certification, George Telegraph, Aptech, GAAP Education, etc. Business model: For profit It provides online courses to rural students which are certified and helps in improving the employment skills.

4. Choose a business model first, not a technology. A business plan or blueprint is vital when you are selecting a technology partner. Executives should make sure the technologies they implement serve the plan, rather than giving nonessential functionalities more weight than they deserve.

1. Business model: Delivery of quality school education in rural areas through ICT intervention  Input – Connectivity: High-speed broadband access, to be made available till the Panchayat level through NOFN – Training and manpower: Initial training to Government school teachers to be provided by the education service provider for a period of 3- 5 years, after which, the running of the centers could be transferred to the schools – Physical infrastructure: School building, power supply and power back-up (including alternative renewable energy sources such as solar power), audio-video equipment and computer terminals. – Marketing: To be undertaken by the private education service provider, in collaboration with the Gram Panchayats 

Cost Private education service providers to bear the cost of setting up and maintaining the ICT centres in the short-to-medium term

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2. Business Model: Skill development and employment generation through certified vocational training courses delivered remotely with the help of ICT  Input – Connectivity: Fibre connectivity at the CSCs, provided as part of NOFN. As seen from the example of Sahaj, this model is already in operation and is not dependent on high-speed broadband connectivity. – Training and manpower: To be provided by the private training service provider for a limited period of time. Afterwards, the Village Level Entrepreneur can take charge, with the help of the resources that he employs at the CSC – Physical infrastructure: Building/room, power supply and backup (including alternative renewable energy sources such as solar power), computers, headphones, speakers, etc.  Cost – Capital expenditure: Investment for setting up the electronic facility, including computer terminal, headsets, router, etc. Additionally, if a diesel generator set is required for power back up., the investment could be in the range of ~INR 3-4 lakhs26. Most of this infrastructure already exists at the CSCs. – Operating expenditure: The private training service provider can bear the cost of providing the service.  Revenue stream The education service provider recovers the cost of service from the learners on a commercial basis

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5. Prepare to sell. Along with the marketing plan for the business plan, it's most important to encourage a sales culture among the association's staff. Actively, train everyone on your staff to speak knowledgeably about your e-learning offerings and to convey your value proposition clearly.

Future opportunities in this segment:  Mobile learning Mobile learning is being embraced in India in a big way. According to Ambient Insight’s research India has byed e-learning and is headed straight for mobile learning. 86% of corporate employees in India have expressed their preference to learn via mobile devices. According to a latest Brandon Hall Group research on mobile learning, 73% organizations are already using mobile learning in some form, and 87% organizations plan to increase their use of mobile learning in the coming year. Tablets are also set to take over the smartphone when it comes to mobile learning.

 e-Learning will be the main ingredient for successful blended learning To make training possible for employees on the move, companies have turned to blended learning, especially for training elements where face to face interaction 14

cannot be done away with completely, but can be reduced. A blended learning program combines two components – face-to-face interaction and an online component. As companies are increasingly spread out geographically, the e-learning component is significantly gaining prominence, especially in companies who believe in providing the best training and opportunities to employees to reach their maximum potential in the workplace.

 Social learning will accelerate E-Learning platforms are increasingly ing social media components which learners use to connect with like-minded people and form groups to collaborate and share thoughts and ideas, AND learn. This trend is set to accelerate as people in general are getting more hooked to the idea of ‘liking’ and ‘sharing’.

 Technology will be part and parcel of almost every learning experience There is a large section of the education sector as well as the corporate sector that is untouched by technology. Sticking to the old school of thought and a hesitancy to try something new are two major reasons for this. However, recent reports from all over the world suggest that there is a shift in this mindset, and these same people who once turned their noses to technological advances are now looking at technology as the new ‘savior,’ to better the learning experience.

 There will be a burst of e-learning courses in languages other than English Here is something that most of us don’t know: while English is considered as the world’s most widely used language, with over 1.8 billion s worldwide, 75% of the world population does not understand English. Another fact: the fastest growing economies are non-English speaking. Latin America for one imports all its e-learning courses; and a deal-breaker for anyone trying to gain access into this region would be offering their services in English alone. Spanish is the preferred language here and in several parts of the world such as certain pockets in America and Europe as well. As developed markets saturate, we will see the e-learning industry offering courses in several languages other than English.

 There will be major changes in design Until recently websites were stuffed with text and images and packed tight with functionality and information that made it seem like ‘too much was not enough.’ In near future, ‘bling’ will take backstage, while ‘simplicity’ hogs the limelight. White space, flat design and big images will be the order of the year. Clean designs that will speak volumes through their simplicity will be the trend.

 Gamification and videos will become a part of e-learning content The term ‘gamification’ was coined in 2002 (although in principle it existed much before that), but did not gain popularity until 2010. Interactivity in gamification is addictive. Learning through gamification takes place spontaneously and faster than 15

otherwise. Gamification enhances problem-solving skills and creativity, inspires interest in boring topics, helps employees process information faster, and improves multi-tasking abilities. Also, the importance of videos in e-learning is increasing. The fact that YouTube is the second most visited search engine after Google says a lot about videos and how much we enjoy them. Videos are engaging and keeps a learner’s interest alive. Every e-learning experience will be accompanied by gamification and/or videos in the coming years.

Challenges faced by India’s online education industry Based on the literature review of the e-commerce industry along with the online education business in India, we have broadly classified the challenges faced in three categories: 1. Operational challenges  Computer illiteracy Both students and facilitators must possess a minimum level of computer knowledge in order to function successfully in an online environment. Students must be able to use a variety of search engines and be comfortable navigating on the World Wide Web, as well as be familiar with Newsgroups, FTP procedures and email. If they do not possess these technology tools, they will not succeed in an online program; a student or faculty member who cannot function on the system will drag the entire program down.  Customization of products as per consumer needs such as vocational trainings along with professional courses  Limitations of Technology friendly and reliable technology is critical to a successful online program. However, even the most sophisticated technology is not 100% reliable. Breakdowns can occur at any point along the system, for example, the server which hosts the program could crash and cut all participants off from the class; a participant may access the class through a networked computer which could go down; individual PCs can have numerous problems which could limit students’ access; finally, the Internet connection could fail, or the institution hosting the connection could become bogged down with s and either slow down, or fail all together. In situations like these, the technology is neither seamless nor reliable and it can detract from the learning experience.  Cost and integration The main barriers to widespread adoption of e-learning are 1) cost, 2) integration into the existing curriculum, and 3) setting up the required infrastructure at bricks and mortar institutions of learning. There is also a certain amount of resistance from faculty who are not computer literate and are intimidated by the prospect of e-learning. Without proper accreditation or recognition, students are also wary of taking up e-learning courses. “If we build it, will they come?” is a perennial question that worries new entrants to the e-learning market in India, 16

says Brad Loiselle of SKILLSdox. One of the surest ways to get local partners to spend quality time is to assure them that you will invest in developing solutions, technology, and content, including others. In the SKILLSdox model, the local partner is assured of a share of the revenue and is not asked for an upfront investment. Loiselle believes this helps reduce the risk of exposure for [local] partners. 2. Consumer acceptance  Mind-set of consumers could be a big challenge  Focus on teacher enablement rather and not on teacher replacement.  Lack of awareness among Indian masses “…the greatest challenge to online education is to educate the masses that online education is a genuine method to upskill and reskill oneself. There is this general mentality that physical presence of the teacher is necessary for effective learning.” Ishan Gupta, CEO, EduKart (www.edukart.com)  People in India are used to free online courses. Though international programs can and do charge a for their courses, the choice will always be between cost and volume. Sushil Karampuri, founder and CEO of eAbyas78 (a Moodle based open-source LMS) chose the open source learning platform because he believes that “given a choice between price and brand, the Indian consumer will always choose price over brand” 3. Infrastructure challenges  Payment collection A large base of Indian consumers is still not very comfortable using credit cards or doing an online transaction. There is very low penetration of credit and debit cards  Low average broadband speed and flat average internet speed cause for concern  High failure rate of online payment transactions  Regulatory framework in India The closest regulatory guideline that currently governs e-learning delivery is the same that covers “distance learning” in India. This is often referred to as “Gazette Notification No. 4477”, which states that all qualifications awarded through distance learning by institutions established under the University Grants Commission (UGC) Act, 1956 will be recognized for the “purpose of employment” in government jobs in India. However, no specific regulations have been laid down to date to govern either domestic or overseas institutions offering e-learning programs. As the Gazette notification states – only “for the purpose of employment to posts and services under the Central Government”, qualifications must be recognized by the UGC. If students are not planning to work for the Central Government, the relevance of this regulation may be moot, but the allure of stable and highly respected employment with the government cannot be eliminated entirely. At the time of 17

this writing, the new government has not yet achieved its first 100 days. The India Trade Commissioner Education team and Edu-Canada will be closely monitoring any new developments.

Issue tree

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Appendix  http://www.thehindu.com/sci-tech/technology/internet/india-has-slowest-internet    

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penetration-growth-in-apac/article6085420.ece http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/KP MG_CII_Broadband_Report_Final.pdf http://www.bdaconnect.com//webEditor/File/BDACII%20White%20Paper%20-%20Wireless%20India%20-%2006%20June%202007.pdf http://www.docebo.com/landing/form/elearning-market-trends-andforecast-2014-2016-docebo-report.pdf http://www.enablem.com/pdf/E-Learning-Market-in-India-Opportunities-forCanadian-Companies.pdf http://economictimes.indiatimes.com/news/emerging-businesses/regionalhubs/north/revenue-prospects-in-onlineeducation/articleshow/18766867.cms?intenttarget=no http://www.smartinsights.com/digital-marketing-strategy/online-business-revenuemodels/online-revenue-model-options-internet-business/

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http://www.business-standard.com/article/companies/pearson-education-serviceslaunches-e-commerce-portal-for-indian-students-112101800186_1.html

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https://www.cisco.com/web/IN/thehumannetwork/assets/pdf/Tutor-Visa.pdf http://www.outlookbusiness.com/printarticle.aspx?282626

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