Export Merchandising Final 6ay5v

INTRODUTION TO EXPORT MERCHANDISING

SUBMITTED TO : Prof.SAMEER SOOD

SUBMITTED BY : MANISH WANKHEDE MFM-2ND SEM

• Merchandising is a process through which products are planned, developed, executed and presented to the buyer. • It includes directing and overseeing the development of product line from start to finish. .

A bridge between industry and the buyer, responsible for making the finished products from manufacturing to sales.

MERCHANDISING

FASHION MERCHANDISING

RETAIL MERHANDISING

EXPORT MERCHANDISING

Fashion merchandising is a profession that incorporates the Ato-Z processes in the fashion business ranging from producing, product development, promoting and buying and selling fashion items such as clothing, accessories, jewelry, cosmetics and shoes A fashion merchandiser may work for a textile manufacturer, a designer or a fashion retail outlet such as a department store, . children’s clothing store or a discount store.

RETAIL MERCHANDISING •Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use •The first important step in retail merchandising is establishing working relationships with manufacturers who will provide the goods or services that are ultimately sold by the retailer.

RETAIL MERCHANDISNG • In retail merchandising, the main objective is to conduct the retail sales. • Its main emphasis is on ,to present the goods in an attractive way.

EXPORT MERCHANDISING • In this, the objective is to sell goods at foreign market. • It involves interaction with the overseas buyer .

EXPORT MERCHANDISING 

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It is the process of presenting the retail goods and merchandise for sale in a international consumer market. An export merchandiser is involved from manufacturing to the sale of merchandise. Also he is the mediator between the buyer and the manufacturer.

EXPORT HOUSE DEPARTMENTS MERCHANDISING

FABRIC ACCESSORY

FINANCE S

DESIGN SAMPLING

CUTTING

H.R.

PATTERN MAKING

STITCHING



CAD

BUTTONING

COMPLIANCE

COSTING

THREAD CUTTING

MAINTENANCE HOUSEKEEPING

R&D WASHING FINISHING CHECKING SHIPPING

PACKING

SECURITY

ACTIVITIES IN EXPORT MERCHANDISING

SAMPLING AND PRODUCTION

PRODUCT DEVELOPMENT

PLANNING AND CONTROL

QUALITY ASSURANCE AND APPROVALS

SALES AND MARKETING

BUYER COMMUNICATION

SKILLS REQUIRED FOR AN EXPORT MERCHANDISER Technical Skills

Design & Forecasting Product Development &Pattern Making Fabric &Material Fabrication/ Stitching

Managerial Skills

Authority & Responsibility Time Management Initiative Decision making

ing &Costing Anticipatory Marketing & Selling Sourcing

Advisory & Conflict Management

Human Relations Skills

Communication & Negotiation Personal relationship maintenance Ethical Skills

ROLE OF A MERCHANDISER

ROLE OF AN EXPORT MERCHANDISER The successful execution of any garment export order depends on the work performance of a merchandiser. Merchandiser is the person who plans and co-ordinates all the activities right from the order procuring and till the shipment order. A merchandiser should have the comprehensive knowledge of his work procedures and responsibilities so that he could perform his job efficiently and effectively In the apparel export industry, a merchandiser has to perform the following functions.

PRODUCT DEVELOPMENT In the seller role, the merchandiser helps buyers with developing merchandise specifications for export house orders Helps developing samples and presentation portfolios used to secure prospective buyers Helps a client develop custom specifications for garment designs, including fabric and colour selections

SAMPLING Merchandiser ensure the pattern cuts as per measurements. Coordinate for timely delivery. Navigational Checks on production schedule. Ensure fit sample/size sets and pre-production samples as per buyers requirement. Design time and action plan. Coordination with the production department.

COSTING Negotiate price from the buyer To cost and price the product To cost the raw materials used Operating cost of the company To Profit planning of the organization To bear in mind the buyers price point requirements and his (the buyers) end consumer as well

PLANNING A merchandiser has to check the order requirement, planning for the given order, programming for various activities, proper allocation of work to the assistants. Motivate and Training Employees. Meeting with buyers & employees in various levels

PRODUCTION Receiving orders from Merchandising Dept. during Pre-Production Meeting Understanding details of the style and variables Production planning Co-ordinate with fabric/accessories stores Manage Cutting Department Ensuring on time production and timely deliveries

PACKING Merchandiser checks and approves a piece for the type of packing and the packing materials. The carton thickness, size, colour etc. are instructed by the merchandiser to the packing department as per the buyer’s requirement. Number of pieces to be packed and the marks and numbers to be printed on the carton is also instructed by the merchandiser to them A packing list is prepared by the Merchandiser with all the packing details mentioned in it and given to the packing department

SHIPPING & DOCUMENTATION Interacting with Production & Packing Dept. for packing details and coordinating with Dispatch Dept. for shipment handover to forwarder Making Packing List and other relevant documents for consignee set as mentioned in the Letter of Credit A quality checker assigned on behalf of buyer checks and approves the garments, after which they are shipped Co-ordinates with buyer’s shipping department Arrange all the documents needed for shipping (excise & customs)

BUYING HOUSE MERCHANDISING It is a very crucial activity of the fashion merchandising. Because this is the actual process of manufacturing the good and bringing them for the sales at retail stores.  A buyer’s responsibilities include both the buying and selling aspects of retailing. 

ROLE OF MERCHANDISER IN A BUYING HOUSE • Merchandisers need to have updated information on colours, fabrics, and styling for the forthcoming season which can be obtained from the buyers, foreign counterparts of buying agencies & from fashion/clothing mages • Coordinating with factories for submits such as yarns/ lab dips, desk loom, bulk fabrics, fit samples, pre-production samples, •

Order enquiry – Cross costing & pricing, negotiations - securing orders – distributing orders

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Ensuring that the product is developed as per buyer’s requirements.

• To coordinate with factories and buyers very closely to ensure that right quality samples and bulk production are shipped timely • Merchandisers need to be meticulous, update the records/system on time and need to systematically follow up with factories & buyers

MERCHANDISING IN A LIAISON HOUSE Negotiation of price with Export house. Coordinate with Export house. Coordinate with nominated supplier. Ensuring the Delivery schedule and quality. Ensure the Approvals to Export House. .

THANK YOU