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Threat of New Entry

- Forward Integration by suppliers

- Economies of Scale - Lack of product patents

- Customer fragmentation - High switching costs

- Brand loyalty issues Competitors Ñ Ñ Ñ Ñ Ñ

Buyer Power

Substitutes

Ñ Pricing issues

- Lower cost alternatives - More machines available (Husky's limited production) - Less Specialized companies

- Product differentiation - Increased Competition (possible substitution

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