Marketing Rebranding Yahoo e6k4v

Rebranding of

MARKETING! Rahul Ranjan Singh Cmf 211,

Akash Cmf Code 319

INTRODUCTION ‫ڃ‬

Originally found as a web portal ‫ݗ‬ Now It is Globally known for its Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News,Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing,

CURRENT IMAGE Worlds #2 Best search engine after Google Worlds #4 Most visited Website Yahoo Earns 3.5 billion Dollars through online advertising Y mail 3rd most used mail service with 281 million s.

Logo of the past VS Present

THEN

NOW

The word "yahoo" is an acronym for "Yet Yahoo - whimsical, yet sophisticated. Another Hierarchical Officious Oracle” Modern and fresh, with a nod to our history. Having a human touch, personal. Proud. Was Good then but is now outdated and lacks punch and a modern touch Lacks Creativity and no major changes is done. Lacks Motto and Meaning

REASONS FOR REBRANDING 

Current logo has been Criticized for being exactly the same logo as before  The Design was a in house design and no corporate house was hired for making the design  Could not reach the expectations of people to make it appealing.  The company is on decline and is Losing ground to Bing and Google  The New design of Y mail is worldwide criticism from s and a deluge of critical media coverage, in particular removal of features

THE “CHANGE”

• Y stands For Youth • AH stands for bond what yahoo has with its customers and hopes to increase the bond • Glasses mean that it can be old new all can use yahoo • Baseball mean that yahoo will be fun to use

PRE LAUNCH Strategies 1. Release the news that you are going for a rebranding. 2. Mail all your current s. 3. it on the website. 4. Host a online competition for people to give design and suggestion of their own. 5. Organize events

NEW MARKETING STRATEGIES • Images of the new logo must be spread all over the internet • The Meaning of the logo must be known to all • Discount on people who host ads on Yahoo ! sites • More data provided for Y! mail s • Improve search and mail service • Listen to customer act accordingly • Partnership with internet providers to set yahoo as default page and search provider

Aspects in which the new Branding will be applicable. • The Old logo and design was not Liked by much of the audience • Simplified good interface with features • Design must be appealing to all • The whole layout must be changed to suit and improve s experience and add features