Marketing Strategies Of Honda 6h4n3y

MARKETING STRATEGIES THE MARKETING STRATEGIES FOR HONDA COMPRISED OF 4 ELEMENTS OF MARKETING MIX; •PRODUCT •PRICE •PLACE •PROMOTION

PRODUCT •ESTABLISH IN ASIA & OCEANIA REGION IN 1969 •HIGH PERFORMANCE PRODUCT WITH SUPERIOR QUALITY •DELIVER GOOD FUEL ECONOMY & SAFETY FEATURES •HONDA CATERS TO THE COMPACT CAR, SEDAN, AND SUV(MINI SUV) MARKET •MODEL:ACCORD,CIVIC,CITY,CR-V,STREAM,JAZZ,JAZZ HYBRID,INSIGHT AND CR-Z •MAJOR COMPETITORS: TOYOTA,FORD,MITSUBISHI,NISSAN AND MAZDA

PRICE • OFFER COMPETITIVE PRICE • PRICE OF EACH MODEL DEPENDS ON SPECIFICATIONS (ENGINES, TRANSMISSION,BRAKING AND STEERING SYSTEM,SUSPENSION) • EG; HONDA PRODUCES THREE MODELS OF CIVIC;  CIVIC 1.8 S  CIVIV 1.8 S-L  CIVIC 2.0 S • EACH MODEL AVAILABLE IN DIFFERENT PRICE

PLACE

• REFER TO DISTRIBUTION CHANNEL/NETWORKING • Asian Honda Motor Co., Ltd. was established in Thailand in October 1964 • 1996 – BECOME A REGIONAL HEADQUARTER OF ASEAN HONDA MOTOR • AREA OF RESPONSIBILITY: MALAYSIA, AUSTRALIA, INDIA, INDONESIA, NEW ZEALAND, PAKISTAN, PHILIPPINES, SINGAPORE, SOUTH KOREA, TAIWAN, THAILAND & VIETNAM • MALAYSIA – HONDA ESTABLISHED PLANT IN PEGOH, ALOR GAJAH

PROMOTION • ENVIROMENTAL CONCERN  CREATED A RANGE OF LOW-COST HYBRID CARS (JAZZ, INSIGHT, AND CRZ)  INTRODUCED A NEW GLOBAL ENVIRONMENTAL ADS – “ BLUE SKIES FOR OUR CHILDREN” • AFTER-SALE PROMOTION CAMPAIGN  AN EFFORT TO RETAIN CUSTOMER  ENCOURAGE CUSTOMER TO SERVICE AT AUTHORIZED DEALER  REWARDED WINNING CUSTOMER WITH A LOT OF PRIZES • COMPETITION/CONTEST  PARTICIPATE IN SOCIETY EVENTS  EG; “GET ON THE ROCK! WITH HONDA CITY” ( HONDA TAKE A TITLE OF ORGANIZER)  THE WINNER WILL BE REWARD HONDA CITY  BUILD UP CUSTOMER RELATIONSHIP

• TV COMMERCIAL ADS  NEW COMMERCIAL ADS ON TVPROMOTE HONDA HYBRID FAMILY CAR  INTRODUCED NEW MODEL OF HONDA • BILLBOARD ADS • HONDA CURRENTLY HAS THEIR OWN RACING TEAM • KIDZANIA  SIGN ON KIDZANIA AS ONE OF THEIR PARTNER  EDUCATIONAL THEME PARK FOR CHILDEREN  KID LEARN HOW TO BECOME CAR DESIGNER  HONDA MINIATURE/REPLICA IS PROVIDED FOR CHILDREN