Mother Dairy Final Ppt 532i63

c cc PRESENTED BY:Pramod Buram Vishal Shete Kunal Shah Kanchan Thakre

09 94 74 99

SUPPLY CHAIN MANAGEMENT v   -

(Harland, 1996)

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-CSCMP

· Supply chain management can be viewed as a decision making process between strategy and operations. · Basically there are three types of supply chain management flows · There are six key elements to a supply chain: ʹ Production ʹ Supply ʹ Inventory ʹ Location ʹ Transportation ʹ Information

Supply chain management process

DISTRIBUTION · Distribution is the process of moving a product from its manufacturing source to its customers.

· The distribution system gives strength to the company by helping to increase the reach of the product to various parts of the region, country or even in foreign markets.

· Alternate 'channels' of distribution

· Types of marketing channels ʹ Intensive distribution ʹ Selective distribution ʹ Exclusive distribution

MOTHER DAIRY- THE JOURNEY SO FAR · Mother Dairy͛ started its operations in 1974 under the Operation Flood programme of the National Dairy Development Board. · X sources its requirement of liquid milk from dairy co-operatives and producer institutions.

MOTHER DAIRY- THE JOURNEY SO FAR · Presently, Mother Dairy sells more than 28 lakh ltr./day, out of which approximately 9 lakh liters of milk is sold as bulk vended milk and another 19 lakh liters of milk is sold in sachets in five different variants across six states. · Mother Dairy, Delhi is an IS/ISO-9001:2000 and Hazard Analysis Critical Control Points (HAC) and IS-14001:1996 Environment Management System (EMS) Certified organization.

MOTHER DAIRY- THE JOURNEY SO FAR v

Mother Dairy͛ is the single largest brand of milk in Delhi, India as well as in Asia, marketing about 1.9 million liters of milk per day.

v Mother Dairy commands 40% market share in the organized sector

in and around Delhi, primarily because of consistent quality and service reliability.



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v Checking the quality of milk Dairy stringent hygienic standards are maintained. The milk in the tankers is first checked for quality and freshness and then unloaded into huge insulated stainless steel storage tanks.

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v Dispatching of milk After processing, the milk is chilled and stored in silos and further chilled to about 2 C

v Making the milk available The control room responsible for ensuring that shops do not run out of milk. Each milk tanker is fitted with a wireless set. As soon as the in charge at the control room learns that a particular shop is running out of milk, he s the tanker nearest to the shop.

# · Token Distribution · Container on Wheels (COW) · Retailers

v Õuality control all the way A final quality check of the milk is also made at the shop itself. This ensures that milk reaching the customers is of same quality as dispatched from the Dairy.

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