Presentation On 6o3o28

PRESENTATION ON “VOONIK.COM” PRESENTED BY: ANSHI MALAIYA REGISRATION NO.: Y151805065

DEPARTMENT OF BUSINESS MANAGEMENT DR. HARI SINGH GOUR VISHWAVIDYALAYA (A CENTRAL UNIVERSITY) SAGAR (M.P.)

CONTENT I. COMPANY PROFILE

SLIDE NO. 3-4

II. E- MARKETING ENVIRONMENT AND 5-17 INDUSTRIAL ANALYSIS III. E-MARKETING PLAN

19-20

IV. E-MARKETING MIX

21-27

V. TECHNOLOGICAL ISSUES

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VI. FINANCIAL PERFORMANCE

29-30

VII. REFRENCES

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VOONIK.COM - HAR DIN FASHION KARO Type of site

E-commerce (retail)

Founded

2013

Headquarters

Bengaluru, Karnataka (India)

Founders

Sujayath Ali Krishnan

Industry

E-commerce

Service

Online shopping (Fashion App)

Slogan

Har din fashion karo

Website

www.voonik.com

Mobile applications

Voonik, Mr. Voonik and Vilara

&

Navaneetha

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Electronic commerce (e-commerce) is a type of business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Voonik- a player of this market. It provides online personal stylist that helps people to dress well within their budget. Voonik aims to become a clear leader in the space of women’s fashion. It is also targeting $100 million GMV run rate in the next 12 months. The overall vision of the founders is to alter the way Indians shop and make picking out the perfect clothes easier than ever. By sorting out online s real problem, it came with extra offering in comparison to other fashion apps. Facilitates consumer with personalization and style advice in accordance to their body type, tone and size. Initially meant for women's only, now having an exclusive app for men's named – Mr. Voonik and a class products for both on Vilara. 4

CONTENT

SLIDE NO.

1.ANALYSIS OF CURRENT AND POTENTIAL COMPETITORS

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2.PORTER’S VALUE CHAIN MODEL

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3.ESP MODEL AND ONLINE MARKETING ENVIRONMENT

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Well recognized in the market, captured the whole market and within the reach of customers. Amazon prime hip and other different services of it make a huge difference and give tough competition. Controls 50% of the e-commerce fashion market. And having its own logistic and payment gateway. Acquired Myntra and Jabong.

Having a large variety of products and a most reliable fashion app. Flipkart-parent company.

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Myntra -parent company. Products for all at affordable prices and with certain offers.

Exclusive products cannot be found on other portals. Light app (3.5 MB).

Part of Aditya Birla Group. Products from Rangmanch, Soch and other best brands

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• Porter's Value Chain focuses on systems, and how inputs are changed

into the outputs purchased by consumers. • A value chain is a set of activities that an organization carries out to create value for its customers. • Porter proposed a general-purpose value chain that companies can use to examine all of their activities, and see how they're connected. • The way in which value chain activities are performed determines costs and affects profits, so this tool can help you understand the sources of value for your organization.

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E

LEGAL/ETHICAL TECHNOLOGICAL COMPETITION GOVERNMENT

INTERNET

MARKET

SWOT ANALYSIS

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E-BUSINESS STRATEGY

E-MARKETING PLAN E-MARKETING STRATEGY

IMPLEMENT MARKETING MIX

PERFORMANCE METRICS

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• DIGITAL INDIA • START UP INDIA • SKILL INDIA • INNOVATION FUND

• MOBILE APP • INNOVATIVE & UNIQUE FEATURES • UPGRADATION

• CYBER SECURITY CONCERN • CONSUMER INTEREST

GOVERNMENT

LEGAL/ ETHICAL

TECHNOLOGICAL

COMPETITION

• GAINTS FASHION PORTALS/ECOMMERCE COMPANIES 10

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

• Experienced employers. • Customization and personalization • 1k boutiques at one place. • Delay in delivery. • Third party logistics. • No fast up – gradation. • Personalization -on-steroids. • Retail stores. • Voonik primo.

• Amazon & Flipkart (well recognized apps) • Segmented portals. • Risk 11

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E-BUSINESS STRATEGY:

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Facebook gives it a large traffic. Laddu named coupon pays s on installing app from some social networks. Attracting customers through their trialkart. Featured Farah Khan in TV commercial and a campaign launched online with a hash tag ‘Har din fashion karo.’

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IMPLEMENTATION OF MARKETING MIX:

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Implementing all these e-business strategy on 4P’s of the marketing mix for the better results.

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At Voonik, they have a custom metric to measure the effectiveness of their algorithm. CEO of Voonik says – “ Pick a growth rate and then just try to hit it every week. If you hit the number, you're successful for that week. But if you don’t hit it, you’ve failed in the only thing that mattered.” He likes this idea and work accordingly. Voonik aims to be the number one fashion app and their results shows its performance. 8 million people ed themselves with its mobile application. Statistics shows 2500 purchases daily from 1500 unique customers. Captured 18% of the market within 4 years.

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The organizational response to the environment will give proper indication concerning its marketing & cooperate culture ,its aims and objectives. It focuses on forces that affect the marketing management ability to develop & maintain successful transaction with its target customers as marketing environment offers both threat and opportunities. It is worth considering the environmental factors that have influenced & drive the internet’s growth & ongoing development. These are Micro environmental factors and Macro environmental factors, with what organisation offers. Micro environmental factors consist of the forces and actors in the firm’s immediate environment that affects its capability to operate in its chosen markets. Macro environmental factor includes external forces shortly PESTEL Analysis. 14

• It refers to what they offers- the products, ideas and services. • Voonik a fashion app provides product from the same segment that is apparel and fashion add on. • Fashion blogging and advice from stylist are too part of their services.

GOODS

SERVICES

IDEA S

4 or 7P’s of Marketing Mix + 10C of Internet Marketing. • Implementing on 7 or 4P’s of Marketing Mix and 10C of marketing, an organisation offers goods, services and ideas. 15

MICRO ENVIRONMENT FACTORS It refers to the forces and factors in the firms immediate environment that affects its capability to operate in its chosen market. SUPPLIERS Technology Quality Services Information's.

DISTRIBUTORS Different brands. Intermediaries Logistics

STAKEHOLDERS Merger of startups. Local players. Boutiques owner. Funding from Sequoia capital.

COMPETITORS Giants. Few local players. Changing technology and innovative features of competitors.

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MACRO ENVIRONMENT FACTORS It refers to the forces and factors in the external environment of the firm which directly or indirectly affects its capability to operate in its chosen market. POLITICAL Digital India Make in India Innovation fund Start up India.

ETHICAL/ LEGAL Laws and regulations Cyber security concern.

TECHNOLOGICAL Up-gradations Teleporting Voice and gestures controlled applications.

ECONOMIC Funding from sequoia capital. from government of India.

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CONTENT

SLIDE NO.

1. MARKET OPPORTUNITY

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2. ANALYSIS OF SEGMENTATION, TARGETING AND POSITIONING STRATEGY

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Seeking market opportunity by launching Voonik primo replicating Amazon prime, in a hope that it would increase in the average 12 purchases a year to 24 purchases per customer. Vilara a platform for 1000+ boutiques provide class of products alike another applications and websites. Offering something new- Voonik now coming up with chat based features and offline boutiques, which would help in gaining large consumer base from the market. They are planning to launch voice and gesture recognisation application in their all three apps for better services. Tied up with local market would definitely increase its market size.

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SEGMENTATION Identifying different groups of customer on the basis of some characteristics like demographics, psychographics etc.

TARGETING Selecting which segment to serve. It include market size, accessible, money etc. Like here chosen segment is fashion for all group of society.

POSITIONING Implementing chosen image and appeal to chosen segment. It includes product, price ,place and promotion. 20

CONTENT

SLIDE NO.

1. PRODUCT DECISION

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2. PRICING DECISION

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3.PLACE/DISTRIBUTION DECISION

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4.PROMOTIONAL DECISION

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5. PAYMENT MANAGEMENT DECISION

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6. PROCESS MANAGEMENT

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Voonik deals in a product range of ethnic wear like sarees, kurta’s, kurta’s for men's, western wear including tops and tunics, t-shirts etc. to fashion add-ons like shoes, accessories, watches etc. Products from reliable brands. Marie Claire, Vipul, Jockey, Soch etc. Customization of products on the basis of shape, size and color. Personalization of products on the basis of your body type, size and tone. An affordable range of products on Voonik and Mr. Voonik. Ethnic and designer products on Vilara.

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Affordable price of products for middle class and exclusively class products on Vilara. Free ing of application. Voonik primo on for better services. Low cost services from primo, as it charges only 99 rupees per quarter. In comparison to its competitors some companies offers high class products only where Voonik deals in both affordable range and high class range. Free shipping and some coupons on the basis of certain and condition. Discount and other offers in accordance to festive eves

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Voonik is working in India now a days but planning to make a place in international market. Voonik do not have its own courier services so it uses third party logistic which sometimes delay the product from shipping date. Though they do not own any logistics but promises to deliver product within 5 to 7 days. 1000+ boutiques and different brands at one place. In context of competitors, Flipkart having its own e-cart courier services which help them to provide better services.

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Voonik has rolled out its first ever TV commercial featuring Bollywood Director Farah Khan, where it emphasized on the pleasure of being fashionable everyday. Voonik has launched the campaign digitally with its hash tag “#Har din fashion karo” on social networking sites. The one minute video on social networking sites tells that how women from all walks of life, can do fashion everyday from Saturday to Sunday. Voonik primo which attracts customers as it provides free shipping on every delivery. Order and installing app from Facebook gives a Laddu- a coupon or add some points in it for further offers.

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Voonik provides four payment options by credit/debit card, net banking, cash on delivery and via wallets. Net banking gives benefit of free shipping via HDFC, SBI, BOI, ICICI, and allows transaction from AXIS, CITI, KOTAK, YES, and other banks. Paytm , OLAMoney, Mobikwik, Freecharge and PayUmoney. To maintain the privacy of bank details transaction and others, Ministry of IT has also form certain rules and regulations as well as there's a Cyber Security Cell.

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SUPPLY CHAIN MANAGEMENT It refers to the flow of goods and services involves moment from point of origin to point of consumption. So, Voonik deliver its product through some private courier company. RETURN POLICIES Payment rollback. Can place an exchange request from app by selecting the order no. and product you want to exchange and/or want to cancel. Can call at 080-44443333 or email to [email protected] with order number and product code. ONLINE CUSTOMER SERVICES. Customer Request options 27

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TRENDS Trialkart- a virtual trial room for Voonik s. Fashion stylist gives you tips to flaunt by videos and their expertise tips through blogging. They are planning to innovate by voice and gesture recognisation features. Personalization and customization. IMPACT ON PRODUCT OFFERING Due to its unique features, more than 8.5 million people uses mobile application of Voonik. Voonik giving a competition to Flipkart and Amazon by its content and captured 18% of the market with its good services.

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CONTENT

SLIDE NO.

1. SALES VOLUME FORECAST

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2. MARKET AND PROVISION COST 3.ESTIMATED INCOME

SERVICE 30

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SALES VOLUME FORECAST Voonik looks close to 2500 purchases daily from 1500 unique customers, from mobile app and website collectively. Mr. Voonik has crossed 5000 shipments a day and Vilara is getting good response from both high end s and from many designers and boutiques.  MARKET AND SERVICE PROVISION COST In featuring a brand ambassador Farah khan huge amount had been paid by the company. Voonik having its business profile on social networking sites charges some fees. A low cost campaign #Har_din_fashion_karo on social networking sites.  ESTIMATED INCOME As it captures 18% of the market, it seems to grow more by 2018 with its app featuring Voonik primo facility. Also, their chat based feature which give hopes of $ 100 million in 12 months. 

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Voonik. (2013). Retrieved September 2017, from A Voonik website: http://www.voonik.com Delhi School of Internet Marketing. (2010, January). Retrieved October 2017, from A Delhi school of Internet Marketing India: http://www.dsim.in EconomicTimes. (2011, January). Retrieved October 2017, from A Economic Times website: http://www.economictimes.com Indian Brand Equity Foundation. (2012). Retrieved September 2017, from A IBEF.org: http://www.ibef.org

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THANK YOU

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