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The elements that helped in building a brand are called brand element.



The act of deg the companyǯs offering and image to occupy a distinctive place in the mind of the target market.

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The new identity and logo is based on the consumer-centric approach of the brand and its positioning to be closer to the consumers heart - both in of its values and philosophies, as well as its servicing aspects.

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The brand make-over is aimed at Youthminded consumers who have a new global mindset.

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The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, 'Experience change'.

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The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company's ecology drive.

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This again is of the type ǮOne brand all productsǯ.

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O O The original manufacture & patent holder of the malted drink. -ow a product from- GSK Consumer Health. Launched in the year 1930 . Launched as an additive & substitute to milk. Most trusted health drink brand (6th position in trusted brand list). Market share of more than 50%.

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Ôrom a boring nutritional drink, GSK positioned

Horlicks as `pleasurable nourishment', by launching it in vanilla, chocolate and honey variants.

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Y ÷enefit of 23 vital nutrients.

Through more than 5lac retail outlets.

ºn the late 1990s, market research showed that Horlicks was seen ³as a nourishing, but boring drink´ and was beginning to lose significance. So, in 2003, the brand was revamped: ºt was made tastier and launched in two new flavours ² vanilla and honey. The brand today talks to every member of the family rather than the entire family The idea is to address all age groups.

GSK is contemplating to expand its Rs 12 billion flagship brand Horlicks into 8-10 new product segments over the next 12-18 months Leverage on ÷rand Equity