Project Report Consumer Preference Chocolate Brands a131l

Project Report Consumer Preference Chocolate Brands

About the Project Chocolate is perhaps the only word in the world, which finds most favorable response from one and all especially the children. In these days of competition many brands come & go but only those that are manufactured with quality consciousness are the ultimate survivors. An attempt has been made to study the Consumer Preferences towards chocolates, which has mixed strata of population. Such as Businessmen, Service Class, Doctors and Educationists. The choice for chocolates is increasing day by day to ment war ventured by the manufacturers through different media aids such as TV Magazines and Newspapers etc. Through this study, an attempt has been made to know the market potential & scope of the Flavors and Brands of Chocolates which find liking by the various consumer mainly the children & adults belonging to different age-groups. OBJECTIVES OF THE STUDY 1.

To know the reason for purchase of chocolates.

2.

To find out brand preference of the chocolates consumer.

3. To find the factors which affect the consumer preference at the time of purchasing chocolates. Research about : 

Flavor choice

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ment effect and effective media of ment

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Price consideration

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After effect of chocolate consumption

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Packaging effect

 Hunger /Status / Taste / Pleasure recognition as reason to relish chocolates Climate condition effect Project Description : Title : Project Report Consumer Preference Chocolate Brands Category : Project Report for MBA Description : Project Report Consumer Preference Chocolate Brands, Chocolate Marketing, Types of Chocolate in Market, Consumers Purchasing Behaviour of Chocolate Pages : 64 This project is our paid category, its cost is Rs. 2499/- only. If you need this project, mail us at this id : [email protected] We will send you a hardcopy with hard binding and a softcopy in CD from courier.

. Which brand comes to your mind when you hear the word Chocolate? a. Nandini (Dairy Milk) b. Nestle c. Nandini d. Parle. e. Other0073 Q 2. Are you aware with the following brands of chocolates? a. Nandini b. Nandini (Dairy Milk) c. Nestlec. d. Amul. e. Parle Q 3. Have you seen Nandini advertising campaigns? a. Yes b. No Q 4. Which Nandini’s slogan/tagline comes to your mind first? a. Kya swaad hai zindagi mein. b. Khaane waalon ko khaane ka bahana chahiye c.Kuch meetha ho jaye d.Shubh aarambh e. Others Q 5. What according to you is the best feature of any nandini ment? a.Emotional appeal b. Jingles c. Storyline d.Visuals of chocolates e.Celebrity appearances f. Others Q 6. What Nandini ments are most appealing? a. Television b. Print c.Outdoor (hoardings, billboards etc.)

d.Radio

e. Others

Q 7. Do you think the Nandini advertising campaigns shown during festival season are better than the ones shown during the rest of the year? a. Yes b. No Q 8. Do you feel that Mr. Amitabh Bacchan is the right celebrity to endorse the brand? a. Yes b.No Q 9. If no, then who according to you would be a better endorser?a. Young actor/actressb. Child artistsc. Modelsd. Sports personalitye. Politicianf. Others Q 10. Which chocolate by Nandini, do you feel, is d the best? a. Dairy mild range b. 5-star c. Temptations range d. Bournville range e. Perk f. Others