Questionnaire for biscuits Please give us your valued preferences for biscuits by filling in this questionnaire * Required Name *
Are you a? *
Working Professional
Student
What is your age? * <10
10-20
20-30
30-40
40-50
>50
What is your current monthly income? *
Nil
10k-20k
20k-30k
30k-40k
40k-50k
>50k
How often do you purchase biscuits? * Daily
Once in 2-3 days
Once a week
Once a month
When do you generally consume biscuits? * Breakfast
Tea Break/Snacks
In between meals
Whenever Hungry
While studying/working
While travelling
Rate the following attributes in biscuits *
Taste
Brand
Price
Packaging
ments
Variety
Availability
Different Sizes/Packages
Freshness
Health Quotient
Would you try a new brand brought out by an unknown player? * Yes, It could have a really great taste
Maybe only if the packaging is very attractive
Absolutely No
What attracts you most to a new untried brand of biscuits? * ments
Attractive Packaging
Biscuit Name/Picture
Taste described
Cheaper Price
Other's opinion
Rank the following types of biscuits on how much you like them * 1- Most Liked 5- Most Disliked
Cream
Salted
Neutral Taste
Glucose
With nuts
Wafer Biscuits
Where do you generally buy biscuits from? * Local Kirana Shop
General Stores
Super Markets like Reliance Fresh, More
Wholesale Markets
According to you which is the most effective media for advertising a biscuit brand? * Newspapers
Television
Magazines
Hoardings
Radio
Rate the following biscuits as per your preference * 1- Most liked 5- Most Disliked
Britania Cream Treat
Parle Monaco
Parle-G
Parle Hide n Seek
Britannia NutriChoice
Sunfeast Dark Fantasy
Britannia GoodDay
Britannia Pure Magic
Britannia Marie
Rate the following companies on Price * 1- Not Satisfactory 5-Highly Satisfactory
Parle
Britannia
Sunfeast
BiskFarm
Priyagold
Rate the following companies on Taste * 1- Not Satisfactory 5-Highly Satisfactory
Parle
Britannia
Sunfeast
BiskFarm
Priyagold