Questionnaire On Celebrity Endorsement n472f

QUESTIONNAIRE PART – A 1) Name:_______________________________________________________________ 2) Sex: Male Female 3) Age: 20-25 Years 4) Education: Higher secondary 5) Occupation Student

25-30 years

30-35 years

Pre-university

Graduation

Business person

Post-graduation

Working Professional

PART - B

1 2 3 4

Celebrity in an ment encourages to buy the product Celebrities make difference to the image of the brand Celebrities use the product they endorse

5

People purchase celebrity endorsed brands to improve social status Celebrity has the power to change my perceptions

6

Celebrity conveys all the true features of a product

7

Celebrity holds the viewer’s attention

8

Purchase product because it is endorsed by my favourite celebrity Scandals attached with celebrities destroy the brand’s image Celebrities help me more to a brand/Product Does your Favourite celebrity give a positive image to the endorsed brand? I believe celebrity endorsement can build trust in the brand

9 10 11 12

Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree

disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree

PART - C

Opinion about celebrity endorser

To what extent do the following variables influence a celebrity endorser's trustworthiness in your opinion? 13 14 15 16 17 18

Dependable Honest Reliable Sincere Trustworthy

Null Null Null Null Null

Low Low Low Low Low

Average Average Average Average Average

High High High High High

Very high Very high Very high Very high Very high

To what extent do the following variables influence a celebrity endorser's attractiveness in your opinion? 19 20 21 22 23

Beautiful Classy Elegant Sexy Attractive

Null Null Null Null Null

Low Low Low Low Low

Average Average Average Average Average

High High High High High

Very high Very high Very high Very high Very high

To what extent do the following variables influence a celebrity endorser’s expertise in your opinion?

24 25 26 27 28

Skilled Qualified Knowledgeable Experienced Expert

Null Null Null Null Null

Low Low Low Low Low

Average Average Average Average Average

High High High High High

Very high Very high Very high Very high Very high

PART - D Impact of celebrity endorsement

Overall, to what extent do the following variables influence your perceived brand attitude towards a celebrity endorsed brand? 29

Attractiveness of the celebrity

Null

Low

Average

High

Very high

30

Trustworthiness of the celebrity

Null

Low

Average

High

Very high

31

Expertise of the celebrity

Null

Low

Average

High

Very high

Overall, to what extent do the following variables influence your purchase intention towards a celebrity endorsed brand?

32

Attractiveness of the celebrity

Null

Low

Average

High

Very high

33

Trustworthiness of the celebrity

Null

Low

Average

High

Very high

34

Expertise of the celebrity

Null

Low

Average

High

Very high