Sales Strategy Of Cadbury 2j5r2c

SALES STRATEGY OF

Dhaval Vachhani

Harshdeep Singh Dhillon

Pranav Trivedi

Rizwan Pathan Varun Tyagi

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FLOW OF PRESENTATION

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CADBURY INDIA Cadbury India began its operations as a trading concern in 1947. Cadbury in the Indian sub continent defined the first taste of chocolate. The company today employs nearly 2000 people across India. Cadbury India's four factories in India churn out close to 8,000 tones of chocolate and the company sells a million bars every day.(locations of factories.)

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SALES CHANNEL

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INTERPRETA TION •Step 1 : Starting from the supplier of Raw Material. •Step 2: Then From Manufacturer to Ware House. •Step 3: Ware House to Wholesaler. •Step 4: Wholesaler to Retailer. 01/25/09

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S.P.A.N.C •Suspect: Targeting masses. .O. •Prospect: All family . •Approach: “Kuch Mitha Ho Jaye” Promotion. •Negotiate: Proving our Quality among others. 01/25/09

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•Close: By making Prospect orders. •Order: By taking order.

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A.I.D.A •Attention : Promotion. .S. •Interest: By proving quality and distinctive taste. •Desire: “Kuch Mitha Ho Jaye” tagline. •Action: Ensure of proper distribution. •Satisfaction: To satisfy customer with Product. 01/25/09

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RECOMMENDAT •Accelerate salesIONS of Éclairs and use as Barter.

•Should be made available everywhere. •Approach to the Rural Area. •Create new products to push the sales. •Chocolate drink entry in the market. 01/25/09

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THANK YOU!

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