What is SAP CAR? The Customer Activity Repository is a foundation that collects data that was previously spread over multiple applications in diverse formats. The Customer Activity Repository is a repository that captures information on consumer activities across all interaction channels enriched by master and transactional data. Retailers can use SAP Customer Activity Repository to gradually transform their system landscapes from traditional database technology to the revolutionary, in-memory database technology(HANA). HANA calculation views can take data from both ERP and CAR at same time. Therefore most up to date data will available in HANA Views. This data can be used then in any application to produce useful information. SAP CAR can be integrated with SAP ERP (IS Retail, FMS, S/4 HANA), Hybris, ARIBA etc. It can also integrate with third party ERP solution as well. CAR comes as part of CARAB (CAR application bundle) which also includes application like Assortment Planning, PMR etc. CAR can only run on HANA.
Difference between SAP CAR and POSDM: Features
POSDM
CAR
1. Real time data replication
No
YES
2. BI content
Mandatory
No need
3.System Performance
Low
High
4.Historical Data
Less
Huge
5.Order Channel and Multichannel
No
Yes
6. Real Time inventory Data
No
Yes
7. Inventory visibility Report using Lumira
No
Yes
8.on-shelf availability algorithms
No
Yes
9.DDF and UDF functionality
No
Yes
9. Integration with SAP Fiori,Hybris , Lumira,CRM
No
Yes
10. Mobile Apps can be crated using
No
Yes
Integration with Other Applications SAP Customer Activity Repository is designed to function both receiving and consuming applications. A receiving application is one that receives data sent from the repository using outbound tasks. SAP Customer Activity Repository integrates with the following receiving applications: •SAP Business Warehouse (BW) •SAP ERP for Retail •SAP Demand Management Foundation (DMF) •SAP Forecasting and Replenishment (F&R) •SAP Workforce Management (WFM) A consuming application is one that makes use of, or consumes, data stored in the repository using SAP HANA . SAP Customer Activity Repository integrates with the following consuming applications: •SAP Promotion Management for Retail (PMR) •SAP Customer Engagement Intelligence, in particular, the Audience Discovery and Targeting work set
POSDM Detail Diagram
Detail Design of SAP CAR
• In the above Design all master data, Sales order, Inventory data are coming from SAP ERP into SAP CAR . POS data also coming into SAP CAR system. CAR provide data for consuming retail applications (promotion management, assortment planning, merchandise planning). CAR serve as a data provider for central analytical or transactional applications (like SAP Business Warehouse or SAP Hybris Marketing). SAP CAR data will be also use for SAP Fiori as per customer requirement. • The following SAP Fiori apps are available in SAP CAR Gross Margin Number of Transactions Average Items per Transaction Average Transaction Value We can also make Fiori apps as per customer requirement.
Features of SAP CAR:
SAP Customer Activity Repository includes the following features: • POS Data Transfer and Audit (POS Data Management) • Multichannel Sales Transaction • Inventory Visibility Analytics • On-Shelf Availability • Predictive capabilities, leveraging the Demand Data Foundation (DDF) and Unified Demand Forecast (UDF)
POS Data Transfer & Audit The Customer Activity Repository incorporates an extended version of the software component for POS Data Management. Nonetheless SAP POS Data Management remains an independently sellable solution.
Solution Scope
Migration strategy for POS DM on BW/HANA
•
Functional scope contained in CAR is essentially identical to POS Data Management
•
SAP will provide a migration strategy for POS DM 1.0 deployed on BW/HANA customers
•
POS Data Transfer & Audit within CAR does not require BW/BI Content anymore
•
•
Extended TLOGF by additional fields requested from 3rd party POS systems
Reports to migrate POS DM 1.0 TLOG and nonTLOG data (e.g. customizing tables) will be provided
•
Migration from “traditional” POS DM to CAR will be ed as well
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Storage Optimization of Transaction Logs to help manage the growing size of POS transaction database and its impact on the performance of analytical scenarios
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for Season Determination by Inclusion of retail fashion season information that integrates with SAP Fashion Management (such as the season year, season, fashion collection, or fashion theme)
Key Features • POS Data Transfer & Audit provides a comprehensive POS tool set for data capturing, sales auditing and distribution of POS data. • It's scalable up to the largest, fastest growing retailers. • It allows a flexible and central validation and verification of store sales data as well as financial and logistical data generated in the store and provides store insight related to store processes and employee behavior • • • •
Basic data validation, ability to implement own check rules Efficient error handling and intuitive interface Flexible set-up and control of processing steps Tracking of data changes and access to encrypted data
Multichannel Sales Transactions The Customer Activity Repository captures sales transactions across multiple channels by introducing a new multichannel data model and provides a harmonized view of the customer across all channels. This enables retailers to get a 360° view of the customer and offers SAP CEI(customer engagement initiative) and SAP 360° Customer access to cross channel transactional data.
Solution Scope •
Sales Order related data are replicated from ERP into CAR via SLT (SAP Landscape Transformation)
•
Customer Identification with CRM loyalty card number (= default; custom implementations possible via BAdIs)
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New concept “Order Channel” defines the channel where the sale took place
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Availability of POS, sales order, and return transactions at one place enables 360° view of the customer
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CAR offers SAP CEI access to Cross Channel Transactional Data
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CAR offers SAP 360° customer (Interaction Center) access to Cross Channel Transactional Data
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SAP Smart Business for SAP Customer Activity Repository apps can now be changed according to business needs using UI controller hooks.
SAP ERP
Customer Activity Repository Multichannel VDM
Sales Transactions
Multi Channel Sales Transactions
Key Features:
The Customer Activity Repository captures sales transactions across multiple channels by introducing a new multichannel data model and provides a harmonized view of the customer across all channels.
This enables retailers to get a 360° view of the customer and offers SAP CEI(customer engagement initiative) and SAP 360° Customer access to cross channel transactional data.
Inventory Visibility The Customer Activity Repository offers real time visibility into current stock situation in the stores by taking ERP stock in unrestricted use and unprocessed sales into . Solution Scope •
Inventory information is replicated from ERP into CAR via SLT (SAP Landscape Transformation)
•
This inventory information in CAR is combined with unprocessed sales transactions from POS DM to derive current stock in stores
•
SAP ERP
Customer Activity Repository Inventory VDM
Calculation: Unrestricted Use – unprocessed sales
Intra company code stock in transit is displayed to inform the about deliveries on their way to the store
•
Additionally inventory valuation at both, cost and retail sales are calculated
•
Virtual Data Model for inventory data
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Include for Structured Articles (i.e. Sales Sets)
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Include unprocessed goods movements in TLOGUS table and make them available in the real time inventory view (i.e. spoilage)
Unrestricted Use Intra company stock in transit Valuation at cost and retail
Display: Intra company code stock in transit Calculation: Valuation actual stock at cost Calculation: Valuation actual stock at retail
Key Features:
All the inventory data from ERP, replicated into HANA views and unprocessed sales which were posted into sap car from POS system also stored in HANA views. So we can easily find out real time inventory detail from HANA views.
We can create inventory visibility report using SAP Lumira and HANA views
On shelf availability algorithms The on-shelf availability algorithms can be used to detect and visualize out-of shelf/out of stoke situations in the stores when they happen in real time and take immediate actions to prevent further lost sales. Solution Scope • The algorithm sits on Hana, while it accessing the new TLOGF, leveraging inmemory computing power to execute millions of queries • POS transactions are analyzed in real time to detect products that may have on-shelf availability issues (out-of shelf or out of stock)
• Provides transparency of on-shelf availability situations for regular and promotional products • Current stock at cost/retail is calculated
Key Features of OSA:
View weekly statistics for products with on-shelf availability issues by department
Drill down to daily and hourly views
Drill down to view details of how store associates using the SAP On-Shelf Availability Store Associate mobile app resolved each of the on-shelf availability issues
Gain insight on how vendors, poor store processes, and employee performance may be affecting product on-shelf availability in the store
Sort and filter on-shelf availability alerts to prioritize critical items
Flag products for follow-on activities, such as entering damaged quantities and reporting products as out-of-stock
The OSA algorithm considers the sales of a product at a specific store. This algorithm extracts the sales transactions from transactional information stored by POS Data Transfer and Audit. Then, the algorithm analyses the length of each sales interval between two subsequent sales of that product. Typically, long intervals indicate potential on-shelf availability issues.
Demand Data Foundation The Demand Data Foundation (DDF) is the platform and data model defined to SAP Retail applications. DDF provides flexibility to integration with SAP Suite or any other master data system. SAP Hana is utilized to manage, aggregate, and filter data in a faster way than previously possible.
Solution Scope • DDF consists of a standard data model to planning applications with integration points
Legend: CAR Delivery HbA ECC Delivery (reused in CAR) UDF Delivery (reused in CAR)
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A flexible time series framework allows for fast access to pricing, and forecasting data over time
Query Views MultiChannelSalesQuery
BillingDocumentItemQuery
MultiChannelSalesVsForecastQuery
POSSalesQuery
Semantic Reuse Views
•
MultiChannelSales
DDF provide the technical mechanisms for easy data access through HANA Views
Attributes/ Measures
BillingDocumentItem
Attributes
Attributes Material
Plant
Attributes OrderChannel
Attributes RetailPromotion
Attributes RetailPromotion Type
Attributes MaterialGroup
Attributes Date
MOSForecast Attributes/ Measures
POSSales
Attributes FiscalDate
POSLogItem
Private Views TLOGF_ITEM_COM
•
Forecasting with the Unified Demand Forecast is called through DDF. Results are then aggregated and returned through DDF.
T001W
Plant
MAKT
MARA
Material
/DSMFD/ ORDERC
/DSMFD/ ORDERCT
Order Channel
WAKH
WAKT
Retail Promotion
TWAA
TWAAT
Retail PromotionType
T023
T023T
_SYS_BLM_TIME _DIMENSION
Material Group Time Dimension
_SYS_BLM_FISC AL_CALENDAR
Fiscal Calendar
/POSDW/ TLOGF
Transaction Log Flat Table
Unified Demand Forecast Unified Demand Forecast (UDF) is the new generation of forecasting for SAP Retail applications. UDF combines the strengths of the forecast capabilities from SAP Promotion Management for Retail and SAP Forecasting and Replenishment while leveraging the speed of SAP HANA. Solution Scope •
UDF models causal based factors to understand true customer demand and then use this understanding to forecast future unit sales
•
Bayesian and hierarchical priors aggregate data to fill the gaps of the understanding in demand history
•
Forecasts are generated at product, location, channel, day with a flexible multichannel data model
•
UDF s what-if scenarios or long-term forecasts
•
Through HANA views, the decomposed unit sales can be used for advanced analytics.
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Forecast Demand for Lifecycle Products
Provide Demand Forecasts to External System
Key features: DDF is a cross-industry reusable data layer in SAP Customer Activity Repository. It includes, for example, the data model, data import infrastructure, reuse frameworks (such as the exception handling or process controller), as well as reuse tools and interfaces for data maintenance. DDF also stores master data and it s UDF.
UDF provides the demand modeling and demand forecasting services. It includes an application function library (UDF AFL) and runs in the SAP HANA database. Both DDF and UDF are components in SAP Customer Activity Repository and provide their functions and data through the respective consuming application.
DDF s the mass maintenance of data and stores master data. It handles the creation, import, and export of data to and from external master data systems (such as SAP ERP). It also manages the exceptions for the consuming application. DDF can receive data from and send data to an SAP ERP system or a legacy system. Note that DDF can receive data from more than one system.