Shakthi Masala e3t2h

: Till June 26, 2006, Sakthi Masala (P) Ltd, a Chennai-based organisation was just another spice manufacturer. Today, the company is known beyond its core business. The Energy Research Institute‟s (Teri) annual corporate social responsibility award winner for 2004-05, Sakthi Masala has been empowering the physically disabled with employment. Today, a fourth of its workforce is physically challenged. Through the annual awards for social responsibility and environment excellence, Teri this year brought to the forefront several similar social initiatives by India Inc. The awardees, eight in total, were selected through rigorous process by a committee comprising Justice J S Verma, Anu Aga of Thermax, Ganesan Balachander of Ford Foundation and Naresh Trehan of Escorts among others. “SAKTHI MASALA” the Queen of spices as the household name among the million today, Mr.P.C.DURAISAMY, the Founder of the Company was a small time turmeric trader, from a village called Perundurai near Erode. He founded SAKTHI TRADING COMPANY in 1975 and was doing Turmeric Trading for some time. Later he entered into the arena of pure spice powders like Turmeric, Chilli and Coriander. His inqui...sitiveness let him to enter into masala world with boldness. He encountered a lot of hurdles, since selling masala powders during those days to the oriental women who are traditionally conservative, was not that easy. It was concept selling on “Easy Cooking” rather than marketing food products. With self determination and persistent attempts he was able to get into the kitchens of our country and the rest of the world. The story may look like a miracle, but the hard work, the pot holes and the bumps on the way and the stormy inclement weather are known only to him. The person who stood behind him for all his achievements was his business partner and understanding life partner Dr.Santhi Duraisamy, the Director of the Company. SAKTHI TRADING COMPANY has transformed into SAKTHI MASALA PRIVATE LIMITED named after its brand name “SAKTHI” in 1997. Now SAKTHI MASALA manufactures over 50 varieties of Spice and Masala powders, over a dozen varieties of Pickles, Flour varieties, Appalams, Ghee and Sunflower Oil. Sakthi Masala gives value addition to the agricultural products which helps and encourages the farming community to market their produces. Also generates lot of employment opportunities to the agriculture labours and rural people. The Company employs mostly women and differently abled persons from the rural areas and makes them to lead an honorary life. The company has bagged with IS/ISO 9001:2008 certification from Bureau of Indian Standards, New Delhi. The customers of SAKTHI MASALA are the house wives and those who want quick and easy cooking solutions. Restaurants, hostels, hotels, canteens are the other consumers. SAKTHI MASALA reaches the houses located in the nook & corner of the country through its strong marketing network. Success of SAKTHI MASALA lies in the innovation of manufacturing procedures, as there were no definite machineries for specific production of spice and spice mixes. With the growing experience suitable changes were made to suit the requirement that made all the difference in manufacturing spice powders and spice mixes which retains the aroma and flavour. „Tradition and Technology perfectly blended‟ is the catch phrase of SAKTHI MASALA. With all humility we can declare that SAKTHI MASALA is qualitatively a superior product because

the raw materials used are the best and are processed and packed hygienically. The company uses modern technology in drying the raw materials. Solar heating channels, the largest by a masala company in Asia, to dry the raw materialswithout losing its natural quality, flavor & aroma uniformly and hygienically.See More Mission Quality, Fair Business, Social Upliftment. Sakthi Masala believes in providing International Quality products to the consumer at an affordable cost. Despite being in a competitive world, we also believe that only fair business practices will keep one ahead of his competitors. The growth of a company is not complete without the development of the society it lives in. Sakthi Masala therefore feels privileged to play its role in the development of society. Quality is our Watchword, Fair Business is our practice. Social Upliftment is our mission. Quality, is our Watchword. We, at Sakthi Masala Private Limited are committed to providing customers with safe and hygienic products. It will be our endeavor to monitor the needs of our customers and satisfy them by supplying best quality products. This will be achieved by establishing and maintaining IS/ISO 9001:2000 and continuously improving the system. Awards AWARDS & RECOGNITIONS “SAKTHI MASALA” and its group of companies bagged many awards and recognitions from the State Government and Central Government and Other bodies for their contribution to the society in the nation. 1987, 1988 & 1990 1992 Tamilnadu Government‟s Outstanding Entrepreneur Award. Winner of Jamnalal Bajaj Award Instituted by the Council for Fair Business Practices, Bombay for National Level Best S.S.I. Entrepreneur.

1994 1994 - 95 to 1998 - 99 National Award for Quality Products awarded by the Government of India from the then President of India Dr. Shankar Dayal Sharma. Income Tax Department's Samman Patra Award (Highest tax Payer Award) 2010 National Level Best Employer Award instituted by the National Trust, Ministry of Social Justice & Empowerment, Government of India for employing large number of disabled people. CII Tamilnadu Emerging Enterprenurs Award instituted by CII Tamilnadu & “Business Line” for Excellence in Enterpreneurship with a social face.

Pure Spices Sakthi Masala makes several other products like Pure Ghee, the crunchy Appalam, Vathals like Sundakkai and Traditional Spice Blends No hassles of frying and grinding of Masalas henceforth. SAKTHI Masala powders have made the cooking Instant Mixes and Flours Understanding the generic word Curry opens the doors to the rich store house of SAKTHI MASALA - the unique Pickles Understanding the generic word Curry opens the doors to the rich store house of SAKTHI MASALA - the unique

THE SPICE STORY OF SAKTHI MASALA “SAKTHI MASALA” the Queen of spices as the household name among the millions today, Mr.P.C.DURAISAMY, the Founder of the Company was a small time turmeric trader, from a village called Perundurai near Erode. He founded SAKTHI TRADING COMPANY in 1975 and was doing Turmeric Trading for some time. Later he entered into the arena of pure spice powders like Turmeric, Chilli and Coriander. His inquisitiveness let him to enter into masala world with boldness. He encountered a lot of hurdles, since selling masala powders during those days to the oriental women who are traditionally conservative, was not that easy. It was concept selling on “Easy Cooking” rather than marketing food products. With self determination and persistent attempts he was able to get into the kitchens of our country and the rest of the world. The story may look like a miracle, but the hard work, the pot holes and the bumps on the way and the stormy inclement weather are known only to him. The person who stood behind him for all his achievements was his business partner and understanding life partner Dr.Santhi Duraisamy, the Director of the Company. SAKTHI TRADING COMPANY has transformed into SAKTHI MASALA PRIVATE LIMITED named after its brand name “SAKTHI” in 1997. Now SAKTHI MASALA manufactures over 50 varieties of Spice and Masala powders, over a dozen varieties of Pickles, Flour varieties, Appalams, Ghee and Sunflower Oil. Sakthi Masala gives value addition to the agricultural products which helps and encourages the farming community to market their produces. Also generates lot of employment opportunities to the agriculture labours and rural people. The Company employs mostly women and differently abled persons from the rural areas and makes them to lead an honorary life. The company has bagged with IS/ISO 9001:2008 certification from Bureau of Indian Standards, New Delhi.

The customers of SAKTHI MASALA are the house wives and those who want quick and easy cooking solutions. Restaurants, hostels, hotels, canteens are the other consumers. SAKTHI MASALA reaches the houses located in the nook & corner of the country through its strong marketing network. Success of SAKTHI MASALA lies in the innovation of manufacturing procedures, as there were no definite machineries for specific production of spice and spice mixes. With the growing experience suitable changes were made to suit the requirement that made all the difference in manufacturing spice powders and spice mixes which retains the aroma and flavour. „Tradition and Technology perfectly blended‟ is the catch phrase of SAKTHI MASALA. With all humility we can declare that SAKTHI MASALA is qualitatively a superior product because the raw materials used are the best and are processed and packed hygienically. The company uses modern technology in drying the raw materials. Solar heating channels, the largest by a masala company in Asia, to dry the raw materials without losing its natural quality, flavor & aroma Sakthi Masala is serving the society through Sakthi Devi Charitable trust, as extented arm Sakthi Masala...More

SAKTHIDEVI CHARITABLE TRUST Sakthidevi Charitable Trust was founded in the year 1997 by Shri.P.C.Duraisamy, Founder, Sakthi Masala, to promote the cause of community development services such as upliftment of physically challenged and mentally retarded, Educational Assistance to pursue higher Education, Appreciation to School Toppers in Government Public Examinations, Establishment of Libraries in Government Schools & Mass Tree Plantations are the other social welfare activities of Trust.

SAKTHI HOSPITAL Sakthi Hospital is run by the Trust to serve the public and free consultancy by Specialised Doctors is offered in the fields of General Medicine, Ortho, Dental, Eye, ENT, Skin, Gynecology, Peadiatric & Rehabilitation. Periodical Medical Camps are conducted by the Specialised Doctors. The Trust is deputing Doctors and other Staff every week to conduct free Medical Check-up and Counselling for the inmates of “The Home for the Elderly” run by Lions Club of Erode Mid Town.

SAKTHI SCHOOL FOR MENTALLY RETARDED A Special School is being run by the Trust for Mentally Retarded children upto 14 years, free of cost. After the training by Special Educators the children are being itted to the regular schools. Slow learners hailing from surrounding villages are given special training by Special Educators during evenings to improve the learning skills. The School is approved by the State Commissioner for the Disabled, Government of Tamilnadu.

SAKTHI REHABILITATION CENTRE Sakthi Rehabilitation Centre run by the Trust is Constructed in 10000 Sq.ft and fully equipped with latest equipments, offers free treatments daily to Physically & Mentally Challenged Children by Qualified Physiotherapists in Exercise Therapy, Electro Theraphy, Speech Therapy, Occupational Therapy. More than 150 children are benefitted. Further, a Dietician is giving advice to the Children/Parents/General public on their diet habits to maintain good health.

EDUCATIONAL ASSISTANCE CASH PRIZE TO SCHOOL TOPPERS An Educational Assistance Programme, every year is being conducted by the Trust, where Educational assistance is provided to pursue Higher Education in the field of Medical, Engineering, Arts & Science. Erode district Government School Toppers (1st &2nd rank) in 10th & 12th Public Examinations are appreciated with Cash Prize & Certificate . Every year around 450 students are benefitted by these schemes.

VAZHIKATTI (GUIDE) PROJECT Under this Project, three Governments Schools located in Manickampalayam, Chithode & Perundurai in Erode district are adopted. Libraries have been established in these schools in the name of “Dr.A.P.J.Abdul Kalam” by the Trust. Staff are appointed to manage the Library. It benefits over 6000 students and Teachers. Apart from the above, Personality Devevlopment programmes, Computer, Spoken-English, Home Keeping, Tailoring classes are conducted at regular intervals.

TREE PLANTATION Trust is maintaining a nursery and growing various types of saplings for free supply to needy people, interested in Tree plantation under the project called “THALIR”. Cash Awards, Shields, Certificates, Gold Medals are given to best tree growers in a function every year to encourage the general public in Tree plantation. More than One Lakh saplings were supplied/planted at free of cost so far.

AID TO SCHOOLS On request from Government / Municipal / Panchayat Schools for construction of additional blocks, Library block, toilets, compound wall, water facilities, etc, the Trust has been donating money for the construction of buildings etc, through Parents Teachers Associations in various rural places in Erode district.

PROJECT “JEEVAN”

A unique project “JEEVAN” a basic life ing training programme is being conducted every month from September 2008 for the NCC, NSS, Youth Red Cross, Social Service League Students, Public Service Personnel and other volunteers in partnership with Indian Medical Association Nursing Home Board. This programme will be conducted for 4 years for the benefit of the general public.