Shan Foods (pvt) Ltd 4dv1n

SHAN FOODS (Pvt) Ltd

Mission To continuously develop and produce quality products that meet the customers and markets demands, compatible with applicable regulatory requirements.

Vision To be a global leader in food products and social responsible company that attains its quality standards so that Shan stands for tradition, trust and good taste.

Company’s Background • Shan Foods came into existence in 1981 when it began operations from a single room • Shan Masala as it was back then, launched full range of spices to cater to local public, due to its popularity. • Started exporting after a few years • Today Shan Foods has presence in 60 countries. The brand is exported to UK, USA, and Middle East and now to Far East regions as well.

Overview of Spice industry of Pakistan 7000 spices and salt grinding units Tremendous growth in last decade Factors behind increased demand - changing lifestyle -sub-continental style of cooking (good spices means good food)

Market Share of Spices Brand

Estimated Market Share

Branded and packed

10%

Loose spices

90%

Market Share

Branded Market Loose Spices

MAJOR INDUSTRY PLAYERS Major players of packed spices in the industry are: • Shan Foods • National foods Other players in the industry are: • • • •

Mehran Foods Ahmed Foods Habib Foods Zaiqa Foods

Market share of branded Spices Shan Foods

45%

National Foods

45%

Mehran,Habib,Ahmed etc

10%

Sales

Shan Foods National Foods Mehran,Ahmed,H abib etc

Region-wise Total Spice Market REGION

%age SHARE

Punjab

45

Sindh

45

NWFP & Baluchistan

10

Shan Food Brands • Shan Foods have three brands under their name. • Shan(Spices) • Delve(Dessert) • Shoop(Noodles)

Financial Information 2011-2012 • Sales : Rs.12 Billion • Net Profit : Rs. 30-40 Million • Cost Of Production is very high because the company imports best raw material from native places Example : Red Chilli is imported from India for its best quality and taste,tumaric powder is imported from Argentina.