Strategic Marketing Vs Marketing Strategy 5yqj

Strategic Marketing

Marketing Strategy

Strategic marketing deals with Product line strategy, corporate reputation, branding strategic planning,

Marketing strategy is one type of functional strategy. Other functional strategies include HRM strategy, financial strategy and Sales strategy.

Strategic marketing is a Planning process

Marketing strategy is implementation of a strategy.

Strategic marketing related to the corporate level for example CEO& Director, in which we allocate budget to each strategic business units(SBU), downsizing SBU etc.

Marketing strategy is related to product manager level in which we create the marketing strategy for some product (for example Price, distribution & promotion)

Strategic marketing cover how an organization intends market its brands, product and services etc.

Marketing strategy would take guidance from the above, but would be more streamlined for a particular product or service.

Strategic Marketing is at the organizational level

Marketing strategy would be at the level of each marketing initiative. Marketing strategy focuses on the company’s products and their positioning in relation to sales competition and customers. Marketing plans ensure that concrete and clear actions, approaches and methodologies are undertaken to achieve the same.

Strategic marketing provides direction and analyses the market, competitors, customers and the capability of the organization by focusing on geographic, demography and behaviour of customers.

Strategy is a plan you device to differentiate all internal and external processes in your value chain, from your competition, with one clear outcome in mind. The outcome which the value chain should be tailored to achieve is the corporate vision. Strategic marketing is the process planned to attain the organizational goal

Marketing strategy is a roap of how you plan to differentiate all activities which has an impact on the customer, in relation to the competitive environment, where the theme of differentiation is the corporate vision. Marketing strategy is one of the functional strategies towards that goal.

Strategic Marketing is using identified resources, capabilities, processes and services creatively/strategically in hope to leverage a return on investment to all involve stakeholders.

Marketing strategy is the plan/holy grail that sets out how you intended to use the predetermined marketing /organizational tools, resources, capabilities and /or services in hope to leverage an intend to use the predetermined marketing/organizational tools, resources, capabilities and /or services in hope to leverage an intended return on investment to all stakeholders.

Strategic marketing is the process of continuously making alterations to the marketing strategy, with from your external environment. Strategic marketing is intended as a stage of analysis which is a premise to strategic decision related to the competitive positioning and in general, to the mission of the firm. After the business plan is made, every department in the organisation makes their own strategy of making things happen. So to implement our marketing objectives, the marketing strategy is made. Strategic marketing is a marketing orientation based on the strategic issues of how companies identify and create superior value for their customers compared to their rivals. The purpose of strategic marketing is the company gains a competitive advantage in its industry.