Tourism Planning 3h5ha

Department of Tourism Guideline 

Definition of tourism

Tourism is all about people who are travelling to and staying in places away from their home. Tourism can involve travel for business, for pleasure, to visit friends and relatives or for other reasons such as shopping or personal business.

sensitivity. Non-consumptive use of wildlife and natural resources and contributes to the visited area through labor or financial means aimed at directly benefiting the conservation issues in general and to the specific needs of the locals.” 

 Ecotourism Criteria  Rich natural attractions and conducive to travel  Unique features and education to visitors  Rich in flora and fauna, endemic/endangered species  Not frequented by commercial tourists  Native traditions of local people remain untouched  Rich in biodiversity  Beneficial to local host population

All overnight trips are considered tourism. And, anyone travelling out-of-town and 40 kilometers or more one way from home on a same-day trip is a tourist. There are exceptions – travel to work, for education, for military purposes, migration, and routine trips (those made at least once a month) are not tourists. 

Ecotourism Society

“A purposeful travel to natural areas to understand the culture and natural history of the environment taking care not to alter the integrity of the ecosystem while producing economic opportunities that make the conservation of natural resources beneficial to local people.” 

Definition of Eco-tourist Pacific Asia Travel Association

“A form of tourism inspired primarily by the natural history of an area, including its indigenous cultures. The ecotourist visits relatively underdeveloped areas in the spirit of appreciation, participation and

What ecotourism is all about

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Tourism Planning •

Developing a theme for product ID and development for tour operators or a community

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Guide for future actions

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Solve future problems

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Predict future scenarios

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Systematic or a logical sequence of steps

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Phase I Mission Statement and Goal Setting Phase II Resource Inventory and Analysis

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Phase III Market Analysis

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Phase IV Product Market Matching/Theme/Concept

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Phase V Overall Development Plan

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Phase VI Tour Product Development

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Phase VII Market Strategy

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Phase VIII Implementation Strategy

PHASE I: MISSION STATEMENT AND GOAL SETTING •

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Iterative and dynamic

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Integrated and comprehensive

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the values to be protected

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what business are you in

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overall purpose for community existence

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Mission means expectations/values; Goals means aims or purposes; Objectives means quantified targets; and strategies means types of action

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Example: Mission (Be healthy); Goal (Lose Weight); Objective (Lose 10 lbs by Oct. 5); Strategy (Diet and exercise)

Community-based and s community economic development

Eight Phases of tourism Planning •

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An opportunity to evaluate alternatives

what is important and deeply cared about the opportunity to serve a need

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PHASE II: RESOURCE INVENTORY AND ANALYSIS

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Ecotourism Products can be grouped according to: •

natural or environmental

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community

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heritage or historic

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cultural

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outdoor recreation

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tourism services

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special events

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information/interpretive services

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surveys or interviews with of the travel trade (wholesalers, tour operators and local suppliers such as hotels and resorts, guides, adventure tour operators, NGOs, etc.)

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questionnaires distributed to visitors in your region/province/co mmunity that potentially represents the ecotourism market

PHASE III: MARKET ANALYSIS  There are two sources of market demand that can contribute to determining an ecotourism product. •

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primary research, including questionnaires and interviews with the travel trade; and secondary or desk research including the analysis of written data or both the local markets as well as the international tourism markets.

1. PRIMARY RESEARCH

 Primary research generates data, directly from the travel trade or consumers that is used to shape the ecotourism product. It is gathered by: •

informal observation of the ecotourism market

 2. SECONDARY RESEARCH  Secondary or desk research is provided by the literature and survey results that have been prepared by others. At the regional, provincial or community level, it may include: •

visitor exit surveys

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surveys of the adventure market since there is very little available data on the ecotourism market

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adventure travel surveys in other provinces or regions

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market research from consumer magazines that provide naturebased tourism national/regional planning agencies, travel associations, city/municipal or provincial tourism offices

PHASE IV MARKET ANALYSIS 

COMPETITIVE PRODUCTS  Depending on your location, the competition may be in an adjacent province or region, or another ASEAN country. It is important to appreciate that similar ecotourism operators in an adjacent area may be a collaborator or contributor to your overall package.

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PHASE V: OVERALL DEVELOPMENT PLAN

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Note: This phase is very important and is essential to preparing a professional, marketable ecotourism product. This workshop provides an introduction to this process. Final product development requires additional training and understanding to be provided in a regional product development workshop.

  Stakeholder Issues and Concerns  Transportation & Infrastructure  Transportation connectivity (air, sea and ground services)  Access infrastructure (airports, sea ports and roads)  Destination infrastructure (drainage, solid waste, power, water, ITC, & tourist )  Site infrasructure (last mile access, parking, public toilets, information, restoration, protection)  Other Issues and Concerns  Peace & order, security and safety  Quality of tourist facilities and services  Price and value for money of services  Weak tourism manpower skills  LGU tourism capabilities  Coordination among stakeholders  Access to tourism markets

 Overall Development Plan 

PHASE VI: TOURISM PRODUCT DEVELOPMENT  Preparation of Daily Itinerary  Securing all services and suppliers  Establish Price Structure  Developing a partnership with tour operators and wholesalers

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PHASE VII: MARKETING STRATEGY

 It responds to the definition of tourism / eco-tourism  It responds to the development strategy  It meets Important tourism / eco-tourism criteria 

PHASE VIII: IMPLEMENTATION STRATEGY

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ROLES AND RESPONSIBILITIES

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There are variety of agencies, associations, organizations and companies responsible for the implementation of a Development Strategy. A matrix that outlines the specific

responsibility assure response to the opportunity as well as Action. 

NTDP Action Plan for CL  Identify and designate Tourism Enterprise Zones (for incentives)  Attract more investments  Enforce mandatory accreditation of tourism enterprises (primary and secondary), enforce tourism standards / rules and regulations  Safeguard natural / cultural heritage sites  Safeguard vulnerable groups (indigenous, children, women)  PPP-based marketing strategy (new tourism brand, domestic tourism campaign, roadshows, etc.)  Expansion of airport / route development  Establishment of tourist information centers  Formulate local tourism development / destination

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marketing / regulation Safety and security (TOP COP seminars) New tourism packages (attractive and competitive) Discover / develop new market competitive products Inventory of tourism assets / attractions / products (database) Tourism road projects (DOT and DPWH convergence)

SCAD Tourism Roap 2011 – 2016 Strategic Directions

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Promote development of new products

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Implement services infrastructure

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Implement tourism standards for primary and secondary establishments

 Enhance international and domestic connectivity 

Develop terminal projects in Clark / auxiliary infrastructure

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Develop cooperation programs (sisterhood) with domestic and international airports

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Develop or improve roads to create seamless movements

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Visa upon arrival and long-stay visa program

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Consider cruise tourism program

 Develop and market competitive destination products 

Tour packages / circuits

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Market strategy for the Corridor

 Develop sustainable destination infrastructure / increase supply of competitive facilities and services

 Build and/or strengthen institutions 

Professionalize local tourism office

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Create coalition of tourism stakeholders for greater participation

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Work with DOT, DTI, DSWD, DILG re: integration of indigenous communities, unskilled, women, elderly, retirees in the tourism value chain

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Develop a program with DILG and DOJBI to create a secure and safe environment / prevent human trafficking

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Work with DENR for environmental programs

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Work with DA and DOT to identify areas geared toward agritourism

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Work with DTI and DOT to identify new areas for community-based projects (handicrafts, furnishings)

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Implement activities for skills capabilities, professional tourism training, human resource networking

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Develop research network among tourism schools and institutions