Whatsapp Presentation 3e4y3f

WILSONIA DEGREE COLLEGE A PRESENTATION ON MARKET SURVEY ON THE INCREASING POPULARITY OF SOCIALIZING MOBILE APPLICATION – A CASE STUDY OF WHATSAPP IN MORADABAD

PRESENTED BY ARCHIT AGARWAL

UNDER THE SUPERSION OF DR.SHEEMA TARAB

INTRODUCTION Mobile application is a software application design to run on smartphones, tablet computer & other mobile devices. They are usually available through different mobile application system like Google play and windows phone store.

OBJECTIVES  To measure how much customers are satisfied by Whatsapp.  To know current market scenarios of Whatsapp.  To know customer behaviour on Whatsapp.  To know usage pattern of Whatsapp.  To find out key success features of Whatsapp.

ABOUT WHATSAPP • Whatsapp has founded in 2009 by two guys (Brian Acton & Jam Koum) both former employees of Yahoo Inc. before starting Whatsapp. • Whatsapp Messenger is a cross-platform mobile messaging app which allows s to exchange messages -and much more- without having to pay for them. • Software is available for Google Android, BlackBerry OS, and Apple IOS.

465 million of monthly active s

…and growing, Whatsapp is adding over 1 million new s each day.

Facebook announced on 19th February the purchase of Whatsapp in a $19Billion deal. It means $ 42 per Whatsapp

WEAKNESS 1 Weak distribution network. 2 Only works with data plan or wifi.

STRENGTH 1 No need to log. 2 Group chat. 3 Allow send videos, pictures, voice notes. 4 Profile picture. SWOT 5 No need to add friend.

ANALYSIS OF WHATSAPP OPPORTUNITY

1 Online. 2 Advanced technology 3 Modernization of people 4 Increase demand for smartphone

THREATS 1 Competition 2 Product substitution 3 Similar application & free access

RESEARCH METHOLOGY Sample size 70

Type of research Random sampling method

Type of data source Primary and Secondary data

Sampling area General public of Moradabad city

ANALYSIS & INTERPRETATION Q.1 Do you favour using Social Applications as a mode of getting connected with people? 60 50

50

40 30

20

20 10 0

Yes

No

Q2 Which Whatsapp features impresses you?

Ease of Navigation/ Friendly Interface; 8% Sharing (e.g. Video, audio, Photo, Status31% etc) ; 38% Groups chatting; Speed; 8%Phone); 15% Cross-Compatibility (Apple, Android, BlackBerry OS, Nokia, and Windows

10%

Q3 Do you use Whatsapp on an active basis?

5% 6% 10% 49%

All The Time Most Of the Time Sometimes Not At All

Q4 What do you prefer more getting connected with people on your phone?

40 40 35 30 25 20

15

15

5% 10

10 5 0 Social messaging Apps

SMS

Q.5 As the success of Whatsapp depends on being wider spread among s, would you recommend Whatsapp to your friends, families, colleagues?

Yes No

100%

SUGGESTION • Few respondents are of the view that company should allow sharing the photos, and videos of any size. • Satisfaction level of Whatsapp is high but it should focus on adding some new and attractive features in order to stay ahead in competition as apps like We Chat, Line are ahead in features, which will increase competition in future.

CONCLUSION

The word of mouth has given great advantage to aware the customers about the products but increasing smartphone market Whatsapp has captured the market that company has to keep innovating to maintain the satisfactory level of existing customers. Because with given enough time We Chat, Line are a capable product and in the future they hold the potential to overtake Whatsapp, unless some new innovations is adopted by the world leader in messengers

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