Apple Success Story 19185d

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“THE SUCCESS STORY OF APPLE” SWATI

ROAD MAP History Some Interesting Facts About Apple Company Profile Mission & Vision Market Share SWOT Analysis Conclusion

Apple was started by

Steve Jobs

Steve Wozniak

Mission Statement "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." 

Vision Statement We are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.

1974

The idea for Apple Computers was

BORN

1974

1976

The idea for Apple Computers was

First Computer was

BORN

SOLD

1984

The Macintosh was

INTRODUCED

1984

The Macintosh was

INTRODUCED

1985

Steve Jobs was discharged

THE DARK AGE OF APPLE AFTER THE DISCHARGE OF STEVE JOBS , APPLE HAD TO FACE A DARK AGE FROM YEAR 1985-1996

1986

1996

1998

Apple introduced allin-one

the iMac

1999

Also Apple unveiled

the iBook

Apple II, It had 1st floppyApple III, 1977) 1980 disk drive

Lisa,1983

MAC,1 984 Apple I(april 1st 1976)

C o Apple tv, i-phone, in 2007 2007 pad,201 v Music Strategy (iTunes) 0 e Lifestyle r Strategy Video Strategy (iMovie) g e Digital n Hub Internet Strategy (iTools) c e

Power Book  (1st laptop VARIO VARIO1991)

US US PRODU PRODU CT CT CYCLE CYCLE

Focus On Education

iMac, 1998

iPods (2001 )

Adding values

Mac book Air-worlds 1st slimmest notebook,2006

Mac pro, 2004

And the Innovations continue…

PROMOTIONAL STRATEGY

THE BEST TOOL THAT APPLE USES 1.Advertising

2. Personal Selling

Best Global Brands 2013

APPLE SOLD 40 MILLION iPHONES LAST YEAR.

110,000 iPhones per day

Now, Apple generated revenue of

$156 billion

officially bigger than Microsoft ($73.7 billion)

Apple Inc. Current Profile Name

Apple Incorporation

Former CEO

Steve Job

New CEO

Tim Cook

Revenue

$ 156.508 billion (2012)

Area served

Worldwide

Headquarter

California, United States.

Total number of employees

72,800

Apple Inc. Product Market Share Local & International Markets

From Where Apple is Making Money Macintosh Computers ; 25% iPod; 42%

iPad; 10%

iPhone; 23%

Global Market Share

Current Growing Products of Apple are…

iPads

iPhones

Apple Inc. Competitors & Products line

iMac

Mac Book Air

iPod

iPhone 4s

iPod Nano

iPhone 5s

iPad

iPhone 5C

Apple Inc. Competitors

pple has many competitors like in computers…

Apple Inc. Competitors

In smart phones industry

Apple Inc. Competitors

In iPads industry

Apple Inc. SWOT Analysis & Conclusion

S

1. Faithful customers 2. Apple is a leading innovator in mobile device technology 3. Strong financial performance ($10,000,000,000 cash, gross profit

1.High price 2.Decreasing market share 3.Further Change in management

W

4.Long term gross margin decline

O

1.High demand of iPad mini and iPhone 5 2.iTV launch 3.Growth of tablet and smartphone markets

1.Rapid technological change 2.2013 tax increases 3.Rising pay levels for Foxconn workers

T

Stay Hungry, Stay Foolish.

Think Different

Reference Sources 

http://www.wikipedia.com//history of apple



http ://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1



http://www.statisticbrain.com/apple-computer-company-statistics/



http://retailindustry.about.com/od/retailbestpractices/ig/Company-Missio n-Statements/Apple-Inc--Mission-Statement.htm http://www.statisticbrain.com/apple-computer-company-statistics/

 

http:// www.microsoft.com/investor/reports/ar12/financial-highlights/index.html



http://www.marketwatch.com/investing/stock/aapl/financials

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http://www.slideshare.net/marconivr/apple-history