Obe Syllabus Mm3.doc 3r2g32

HOLY CHILD COLLEGE OF DAVAO, INC. Jacinto – Zamora Sts., Davao City, Philippines

Course Syllabus Business istration Department Course Code: MM3 Course Name: Marketing Management Pre- requisite: MKTG1 Course Credit: 3 Units Hours/week: (3 hours) Course Objective: At the end of the course, the students are able to learn: 1. Managerial perspective on understanding marketing functions; 2. Concepts and tools in analyzing markets; 3. Develop customer value and competitiveness; 4. Construction of strategies for market selection and practical selection of marketing mix; Course Description: This course concentrates on the managerial tasks in analyzing the changing market conditions, formulating and implementing comprehensive strategies to sustain competitive advantage of marketing decisions. Strategic concepts and tools that guide how company chose its target markets will be given preference in order to differentiate successfully against competitors. This course will also provide relevant insights on the contemporary views Marketing Management to achieve readiness to the changing market environment. Time Frame 12 Hours Week 1-4

Desired Learning Outcomes (DLO) At the end of the learning session, the students will be able to:  Define marketing management  Know the scope of marketing  Learn the Importance of Marketing  Updates to Marketing Management

Course Content/Subject Matter  Defining Marketing for the 21st Century  Developing Marketing Strategies and Plans  Conducting Marketing Research  Creating Long-

Teaching Learning Activities (TLAs) Facilitation of assigned topics

Assessment Task (ATs) Quizzes Oral recitation

Presentation

Values Integration Time Management

Resource Material Laptop LCD Projector

Brainstorming Discussion Reaction Paper

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     12 Hours Week 5-8

Term Loyalty Relationships

Identify Core marketing concepts Learn the Market research process Measure market productivity Build customer value, satisfaction and loyalty Maximize customer lifetime value

At the end of the learning session, the students will be able to:  Know the Factors influences consumer behavior  Know the buying decision process  Know organizational buying  Learn the participants in the business buying process  Learn the steps in procurement process  Learn bases for segmenting consumer markets  Learn bases for segmenting business markets  Know The role of brands and scope of branding

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Analyzing Consumer Markets Analyzing Business Markets Identifying Market Segments and Targets Creating Brand Equity Crafting the Brand Positioning

Presentation

Quizzes

Discussion

Oral Recitation Reaction Paper

Responsiveness and Diligence in following Steps and Procedures

Laptop LCD Projector Chart

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 

15 Hours Week 9-13

12 Hours Week 1418

Build brand equity Design the framework of holistic marketing activities  Determine the competitive frame of reference At the end of the learning session, the students will be able to:  Analyze Competitive strategies for market leaders and other competitive strategies  Classify products  Learn the nature of services  Understand pricing  Learn the factors in setting price At the end of the learning session, the students will be able to:  Know general managing practices in retailing, wholesaling and logistics  Know the role of marketing communications  Develop and manage advertising program and campaigns

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Competitive Dynamics Setting Product Strategy Deg and Managing Services Developing Pricing Strategies

Presentation

Quizzes

Discussion

Oral Recitation

Managing, Retailing, Wholesaling and Logistics Deg and Managing Integrated Marketing Communications Managing Personal Communications

Presentation

Quizzes

Discussion

Oral Recitation

Justness and Fairness in Price Setting

Laptop

Dedication in Managerial Profession

Laptop and Speakers

LCD Projector

Reaction Paper

Reaction Paper

LCD Projector

Role Playing

References:

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Kotler, Philip and Kevin Lane Keller, Marketing Management 14 th Edition, (Prentice Hall, New Jersey, 2012) Course Requirements:  Reaction paper  Quizzes  Marketing Plan Grading System: Examination Class Participation Quizzes/Assignment Attendance

40% 20% 30% 10% 100%

Policies and Guidelines:        

Discipline in the Classroom Students are expected to be in their classroom during class hours. Students must follow the seating arrangements and other guidelines set by the class at the start of the semester. Students are responsible for the care of their valuables. Chairs must be arranged before leaving the room. Writings on the blackboards must be erased after each class. Show courtesy and politeness. Respect others as well as their opinions. Practice teamwork by being collaborative, cooperative and ive in whatever learning activities initiated within and outside the classroom.

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