Questionnaire Jeans 3v5k2k

Questionnaire:

PART-A Note: Please put a tick

in the relevant boxes.

1) Gender: Male Female 2) Address (Location of Residence): _________________________________ 3) Age:

Below 15 years

15-25 years

25-35years

35-45 years

45-55 years

Above 50 years

4) Annual Household Income: Less than 2,00,000

2,00,000-5,00,000

500,000-1000,000

1000,000-2000,000

Above 2000,000 5) Occupation Housewife

Service in Public Sector

Self Employed

Trader

Service in Private Sector

Businessman/Industrialist

Others (please specify): __________

Date : ______________

Day : _______________

Student

PART – B 1. Attitude towards wearing jeans? Enthusiastic

Positive

Indifferent

Negative

Hostile

2. Please indicate your level of agreement or disagreement with the following statements, which best describes your attitude towards jeans.(1- Completely Disagree, 2-Somewhat Disagree, 3–Neither Agree nor Disagree, 4–Somewhat Agree ,5– Completely Agree) S. No. 1. 2 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

1

Statement

2

I like jeans as a casual wear I wear only branded jeans Branded jeans makes me feel fashionable Branded jeans are a sign of status for me My identity is strongly linked to the brand I wear Jeans is my preferred choice of apparel considering my daily work routine When I wear branded jeans, I feel like a star. Branded jeans makes me feel confident I prefer foreign jean brands compared to Indian ones It is important for me to own the latest fashion in jeans I like jeans that make the most of my figure I feel inadequate if I do not possess the same brand of jeans as my peer does I am concerned about the brand I wear I spend a lot of money on buying jeans Quality of jeans is more important to me than its fashion appeal My selections are strongly influenced by Jeans worn of people I ire I feel good when I buy a new pair of jeans

3. Which is your favourite type of tros? (Mention only single response)

Jeans

Cotton Pants

Linen Tros

4. What type of jeans do you normally purchase? o Branded o Unbranded

Chinos

3

4

5

5. Mark the following attributes for the following denim brands on a scale of 1 to 7. (1 worst, 7- best) Attributes/Brands Price Durability Range Stretchability Style Design Colours Fit Special Finish Fabric Recognition from Peers

Levis

Lee

Wrangler

6. What is the frequency of purchase? Monthly

Quarterly

Half Yearly

7. Where do you make purchase of jeans? Online Physical Stores Exclusive brand store Multi brand outlets Others

Annually

8. What are the important influencers while purchasing a pair of jeans? (1 – Very Unimportant, 5 – Very Important)

Very Unimportant Neutral Unimportant Neutral Brand Personality Price Durability Promotional offers/ discounts Stretchability Range Style Special finish Fabric Fit Design Colours Recognition from peers

.

Important

Very Important

9. Which of the following visual cues are important in a shopping experience to you? Very Unimportant Neutral Unimportant Neutral Windowdisplays (Mannequin) Background music

Pleasant Fragrance Bright Colours inside store Attractive Lighting Attractive Flooring Organised Display of merchandise

Important

Very Important