Research Paper On Tata Motors 3y4419

EFFECT OF DECLINING MARKET OF TATA MOTORS

Presented by: Wilson D Aranjo PRN No: 12092 Marketing

Brief Intro Of TATA MOTORS  World’s today is fact paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.  Tata motors limited is India’s largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in enger vehicles with winning products in the compact, midsize car and utility vehicle segments.  The company is the world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer.  Tata motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata motors limited is always committed to understanding customer needs.

History  Tata group was founded by JAMSHEDJI TATA in 1945.  Tata motors is a part of Tata group.  Tata Motors was founded by RATAN TATA.  It tied-up with Daimler-Benz and entered commercial vehicle segments in 1954.  In 1992, it entered small vehicle segment.  The headquarter of Tata group is in Mumbai.

Vision “Most ired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.”

Mission “To be ionate in anticipating and providing the best vehicles and experiences that excite our customers globally.”

Innovations  The foundation of the company’s growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D.  Employing 1,400 scientists and engineers, Tata Motor’s research and development team is ahead of the pack in India’s market and right with the rest of the field internationally.  Among Tata’s firsts are “the first indigenously developed light commercial vehicle, India's first sports utility vehicle and, n 1998, the Tata Indica, India's first fully indigenous enger car,” as well as the increasingly famous Tata Nano, which is projected to be the world’s cheapest production car.

Product Profile enger Vehicles

Commercial Vehicles

Military Vehicles

enger Cars & Utility Vehicles

Tata Sumo/ Spacio

Tata Safari

Tata Indica

Tata Indigo

Tata Winger

Tata Magic

Tata Nano

Tata Xover (2009)

Tata Manza (2009)

Commercial Vehicles  Tata Ace  Tata Starbus  Tata Globus  Tata Marcopolo Bus  Tata Novus  Tata 407 EX

Military vehicles  Specialization in Military defense Transport solution.

 Introducing new trucks for military defense purpose.  Large investment in R&D, to meet international

standards.

Branches in INDIA

Northern Region

Eastern

Region

• New Delhi • Chandigarh • Jaipur • Lucknow

• Kolkata • Orissa • Patna

Western Region

Southern Region

• • • • • •

Mumbai Pune Nagpur Indore Ahmedabad Raipur

• • • • • • •

Bangalore Hydrabad Cochin Chennai Maduri Salem Coimbatore

Branches In World UK South Korea Russia

Europe Africa The Middle East South East Asia South Asia South America