Sports Tourism - 2015 5bn1m
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Sport Tourism
Detail
Tourist Arrival
Tourist Receipt
The FIFA Football
in 1998
900,000
generated
Olympics
Sydney in 2000
111,000 additional international
European Football Championships
Europe in 2004
500,000 sports tourists to Portugal
$320 million for the Portuguese economy
Monaco Grand Prix
Motor racing
200,000 visitors over its four-day
Cricket World Cup
Caribbean in 2007
additional 100,000 visitors
Refers to travel which involves either viewing or participating in a sporting event staying apart from their usual environment.
Sport today employs a far more engaging concept, encoming both spectators and participants who seek fulfillment of a wide variety of human needs and wants.
rank
1.
Sport
Estimated Fans
Regional Popularity
3.5 Billion
Europe, Africa, Asia, America.
2.
Soccer / Association Football Cricket
2.5 Billion
Asia, Australia, UK.
3.
Field Hockey
2 Billion
Europe, Africa, Asia, Australia.
4.
Tennis
1 Billion
Europe, Asia, America.
5.
Volleyball
900 Million
Europe, Australia, Asia, America.
6.
Table Tennis
850 Million
Europe, Africa, Asia, America.
7.
Baseball
500 Million
America, Japan.
8.
Golf
450 Million
Europe, Asia, America, Canada.
9.
Basketball
400 Million
America.
400 Million
Europe, Africa, Asia, America, Australia.
10. American Football
includes travel away from one’s primary residence to: - participate in a sport activity for recreation or competition, - travel to observe sport at the elite level, and - travel to visit a sport attraction such as a sports hall of fame or water park
(Gibson, Attle, and Yiannakis,1997)
The word sport is a derivative of disport, which means to divert oneself.
The word sport carries the original implication of people diverting their attention from the rigors and pressures of everyday life (Edwards, 1973)
ATTRACTIONS
natural(parks, mountains, wildlife) human-made (museums, stadiums, stores)
General characteristics represented in this core area of sport tourism include visitations to: (a) state-of-the-art sport facilities and/or unique sports facilities that generally house sports events, such as stadiums, arenas, and domes;
ATTRACTIONS
General characteristics represented in this core area of sport tourism include visitations to: (a) state-of-the-art sport facilities and/or unique sports facilities that generally house sports events, such as stadiums, arenas, and domes;
ATTRACTIONS
(b) sport museums and hall/walls of fame dedicated to sport heritage and to honoring sport heroes and leaders; (c) sport theme parks including water parks, summer ski jumps, bungee jumping; (d) hiking trails developed for exploring nature; and (e) sport retail stores
RESORTS The sport tourism resort category includes amenity and destination spas; golf and tennis resorts; water and snow sport resorts; and nature retreats with a focus on outdoor adventure and exploration.
CRUISES
The sport tourism cruise category incorporates all boat-related trips that have sports or sporting activities as their principal market strategy.
Many ships built today resemble hotels and resorts and have unique sports installations.
CRUISES They also utilize guest sports celebrities as a marketing tool.
To further satisfy the sport tourist, cruise ships often arrange special transportation to provide guests opportunities for golf, tennis, snorkeling, waterskiing, etc., in unique and varied water environments.
TOURS
Sport tours may include visitations to sport museums and stadiums as well as events or games in multiple locations lasting anywhere from one to two weeks.
Sports tourism refers to international trips specifically taken to watch sporting International Sports Examples events.
world cups
soccer, rugby, cricket
regional events
soccer European Champions League
individual (non-team) participant sports
tennis, golf and horse racing
Sport Tourism Detail
Tourist Arrival
The FIFA Football World Cup
in 1998 900,000 international football fans
Olympics
Sydney in 2000
111,000 additional international arrivals
European Football Championships
Europe in 2004
500,000 sports tourists to Portugal
Monaco Grand Prix
Motor racing
200,000 visitors over its four-day duration
Cricket World
Caribbean in
additional
Tourist Receipt generated $12.3 billion
$320 million for the Portuguese economy
The media has the ability to make national and international icons of sporting stars, thereby generating greater demand, as fans want to see their sporting idols “in the flesh”.
Sporting events are being made increasingly appealing to attend, with greater levels of comfort, and other events – such as festivals - being created around them (such as horse racing weekends, boating regattas, etc).
Low-cost regional airlines (and more affordable long haul flights), are also driving demand for sporting events as flights become more convenient, more regular, and of course more affordable.
Sports
Age
Income
Soccer matches
18 and 34 years
middle socioeconomic groups
Rugby and cricket
slightly older
with greater disposable income
Horse racing
broad range
no clear demographic structure
Athletics
young
low spenders
• • • • • • • •
The main source markets for sports tourism are those that are most interested in the main international sports. These include: United Kingdom United States Italy Spain Scandinavia Australia South Africa
• • • • •
The main competing destinations tend to vary depending on where the large events, such as the FIFA World Cup and Olympics are held. However, those holding key annual tournaments of global sporting interest include: United States United Kingdom Australia Spain
Hard Sport Tourism -refers to the quantity of people participating at a competitive sport events. Normally these kinds of events are the motivation that attract visitors to visit the events.
Olympic Games, FIFA World Cup,
Soft Sport Tourism - the tourists travel for participating on recreational sporting, or g up for a leisure interests Hiking, Skiing and Canoeing
Sport Event tourism - refers to the visitors who visit the city with the purpose of watching the events.
- A good example of this would be during the Olympics. Each Olympic host city receives an immense amount of tourism.
Detail
Tourist Arrival
Tourist Receipt
The FIFA Football
in 1998
900,000
generated
Olympics
Sydney in 2000
111,000 additional international
European Football Championships
Europe in 2004
500,000 sports tourists to Portugal
$320 million for the Portuguese economy
Monaco Grand Prix
Motor racing
200,000 visitors over its four-day
Cricket World Cup
Caribbean in 2007
additional 100,000 visitors
Refers to travel which involves either viewing or participating in a sporting event staying apart from their usual environment.
Sport today employs a far more engaging concept, encoming both spectators and participants who seek fulfillment of a wide variety of human needs and wants.
rank
1.
Sport
Estimated Fans
Regional Popularity
3.5 Billion
Europe, Africa, Asia, America.
2.
Soccer / Association Football Cricket
2.5 Billion
Asia, Australia, UK.
3.
Field Hockey
2 Billion
Europe, Africa, Asia, Australia.
4.
Tennis
1 Billion
Europe, Asia, America.
5.
Volleyball
900 Million
Europe, Australia, Asia, America.
6.
Table Tennis
850 Million
Europe, Africa, Asia, America.
7.
Baseball
500 Million
America, Japan.
8.
Golf
450 Million
Europe, Asia, America, Canada.
9.
Basketball
400 Million
America.
400 Million
Europe, Africa, Asia, America, Australia.
10. American Football
includes travel away from one’s primary residence to: - participate in a sport activity for recreation or competition, - travel to observe sport at the elite level, and - travel to visit a sport attraction such as a sports hall of fame or water park
(Gibson, Attle, and Yiannakis,1997)
The word sport is a derivative of disport, which means to divert oneself.
The word sport carries the original implication of people diverting their attention from the rigors and pressures of everyday life (Edwards, 1973)
ATTRACTIONS
natural(parks, mountains, wildlife) human-made (museums, stadiums, stores)
General characteristics represented in this core area of sport tourism include visitations to: (a) state-of-the-art sport facilities and/or unique sports facilities that generally house sports events, such as stadiums, arenas, and domes;
ATTRACTIONS
General characteristics represented in this core area of sport tourism include visitations to: (a) state-of-the-art sport facilities and/or unique sports facilities that generally house sports events, such as stadiums, arenas, and domes;
ATTRACTIONS
(b) sport museums and hall/walls of fame dedicated to sport heritage and to honoring sport heroes and leaders; (c) sport theme parks including water parks, summer ski jumps, bungee jumping; (d) hiking trails developed for exploring nature; and (e) sport retail stores
RESORTS The sport tourism resort category includes amenity and destination spas; golf and tennis resorts; water and snow sport resorts; and nature retreats with a focus on outdoor adventure and exploration.
CRUISES
The sport tourism cruise category incorporates all boat-related trips that have sports or sporting activities as their principal market strategy.
Many ships built today resemble hotels and resorts and have unique sports installations.
CRUISES They also utilize guest sports celebrities as a marketing tool.
To further satisfy the sport tourist, cruise ships often arrange special transportation to provide guests opportunities for golf, tennis, snorkeling, waterskiing, etc., in unique and varied water environments.
TOURS
Sport tours may include visitations to sport museums and stadiums as well as events or games in multiple locations lasting anywhere from one to two weeks.
Sports tourism refers to international trips specifically taken to watch sporting International Sports Examples events.
world cups
soccer, rugby, cricket
regional events
soccer European Champions League
individual (non-team) participant sports
tennis, golf and horse racing
Sport Tourism Detail
Tourist Arrival
The FIFA Football World Cup
in 1998 900,000 international football fans
Olympics
Sydney in 2000
111,000 additional international arrivals
European Football Championships
Europe in 2004
500,000 sports tourists to Portugal
Monaco Grand Prix
Motor racing
200,000 visitors over its four-day duration
Cricket World
Caribbean in
additional
Tourist Receipt generated $12.3 billion
$320 million for the Portuguese economy
The media has the ability to make national and international icons of sporting stars, thereby generating greater demand, as fans want to see their sporting idols “in the flesh”.
Sporting events are being made increasingly appealing to attend, with greater levels of comfort, and other events – such as festivals - being created around them (such as horse racing weekends, boating regattas, etc).
Low-cost regional airlines (and more affordable long haul flights), are also driving demand for sporting events as flights become more convenient, more regular, and of course more affordable.
Sports
Age
Income
Soccer matches
18 and 34 years
middle socioeconomic groups
Rugby and cricket
slightly older
with greater disposable income
Horse racing
broad range
no clear demographic structure
Athletics
young
low spenders
• • • • • • • •
The main source markets for sports tourism are those that are most interested in the main international sports. These include: United Kingdom United States Italy Spain Scandinavia Australia South Africa
• • • • •
The main competing destinations tend to vary depending on where the large events, such as the FIFA World Cup and Olympics are held. However, those holding key annual tournaments of global sporting interest include: United States United Kingdom Australia Spain
Hard Sport Tourism -refers to the quantity of people participating at a competitive sport events. Normally these kinds of events are the motivation that attract visitors to visit the events.
Olympic Games, FIFA World Cup,
Soft Sport Tourism - the tourists travel for participating on recreational sporting, or g up for a leisure interests Hiking, Skiing and Canoeing
Sport Event tourism - refers to the visitors who visit the city with the purpose of watching the events.
- A good example of this would be during the Olympics. Each Olympic host city receives an immense amount of tourism.
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