Bosch Co 2m522m

COMNPANY PROFILE ANIL K II SEM MBA SSIMS

Founded 1937)

15 November 1886 (adopted current name in

Founder

Robert Bosch

Headquarters

Stuttgart,

Area served

Worldwide

Key people Products

Volkmar Denner (CEO)

Automative Parts, power tools, security systems, home appliance

Revenue 

€48.9 billion (2014)

Number of employees 281,381 (as of December 31, 2013) Subsidaries

BOSCH Ltd.

The Bosch Group at a Glance •The Bosch name stands for competence and product diversity •Leading global supplier of technology •Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer goods and Energy & Building Technology •The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidaries and regional companies in some 50 countries •If its sales and service partners are included, then Bosch is represented in roughly 150 countries •In 2013 4.5 billion Euros was invested in R&D and applied for some 5, 000 patents ( avg. 20 patents per day) •The products are designed to attract , and to improve the quality of life by providing solutions which are both innovative and beneficial, and in this way the company offers technology worldwide that is “Invented for life”

Board of Director Dr. Volkmar Denner, Chairman

Dr. Stefan Asenkerschbaumer, Deputy Chairman

Corporate Responsibilities Wolf Henning Scheider

Vision •Creating Value and Sharing Values •It’s ambition is to enhance the quality of life with solutions that are both innovative and beneficial •We strive for sustained economic success and a leading market position in all that we do •In business we demonstrate social and environmental responsibility •Bosch customers choose us for innovative strength and efficiency, for Bosch reliability and quality of work

Mission •Quality is our most valued asset •Innovation today ensures businesses tomorrow •Customer orientation inspires customers and associates

1. Diesel fuel injection equipment • Common rail systems • Electronically controlled distributor • Pumps(vp37) • Fuel injection pumps- single-cylinder • Monoblock pumps • Multi cylinder • Distributor type(ve) • Governors, injection timers and feed pumps. • Nozzles and nozzle- holders • Delivery valves

PRODUCTS

PRODUCTS 5. Bosch power tools • Construction tools • Wood-working tools • Metal-working tools • Specialty tools • Cordless tools • Fischer fixing systems • Bench top tools • Pneumatic tools • High frequency tools • Bosch accessories for all the tools • Bolting technology

6. Security systems

Brands Bosch Car Service

Bosch Diesel Center

CST/berger

Dremel

Sia Abrasives

Skil

Bosch Rexroth

Freud

Telex

Dynacord

RTS

Zexel

Electro-Voice

Robinair

Bosch India Limited   •Bosch limited is the flagship of the Bosch group subsidiaries in India •Founded in 1951 •Largest auto component manufacturer and Indo-German companies in India. •Formerly called as MICO (Motor Industries Corporation) •Head office in Adgodi, Bangalore

Business sectors & Divisions in India Automotive Technology •Gasoline Systems •Diesel System •Chasis Systems Control •Electrical Drives •Starter Motors and Generators •Car Multimedia •Steering Systems •Automotive Aftermarket •Automotive Electronics

Consumer Goods •Power Tools

Market Share

Competitors Global Denso Corp Delphi Automotive Magna International

Domestic Exide Industries

H.R Practice •1906 - Introduction of eight-hour working day •Special entry programmes to attract qualified university graduates and applicants with professional experience •A three- pronged approach for HRD is followed •Retrain and train existing employees towards meeting challenges arising from development or up gradation of technology •Train and develop the younger generation of apprentices/engineers who are the future skilled technicians and managers •Involve human resource through employee involvement schemes like Lernstatt, CIO, SPC, Do it Right, training Programmes, etc. •The Bosch Vocational Centre is playing an instrumental role in enhancing associate training in the company. •Number of associates as of Jan 1, 2014 is 290,000 ( : 105,000, Outside :185,000)

Facts and Figures

SWOT Analysis •STRENGTHS •High customer satisfaction. •Established brand image around the world over the centuries. •Continuous improvement of products and quality. •Employee development given at most important. •Cost reduction strategy is good. •Good infrastructure facility. •Leadership through innovation. •High employee morale. •Effective decision making, information sharing and authority distribution. •Less employee turnover. •High quality and eco-friendly products. • 

SWOT Analysis •OPPORTUNITIES •Continuous innovation of products. •Bosch can foray into other line of business as it has a good brand image. •It can produce new machineries using high technology. •Potential to grow in power tools, packaging and security systems. •It can produce more economical and eco-friendly products. •It helps to compete with other companies •Quick cost effective adaptation of product to market requirement of Indian market. •THREATS •Increase in competition. •Too many substitute products available in the market.

1951 2000

Bosch Timeline

Plant Locations in INDIA

Environment Conservation

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