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PT AU BE TI X1 Y1 Z1 SO LA DT DE X5 Y5 Z5 AB X4 Y4 Z4 C1 EM RI OI CR NR TC Z9 U1 U2 PU PI PA SN PD PY VL IS BP EP DI EC C2 SC UT J Farias, Salomão Alencar de Reflections on Theoretical Contr ibution BAR - Brazilian istration Review English editorial [Farias, Salomão Alencar de] Universidade Federal de Pernambuco, Brazil Bello DC, 2012, J INT BUS STUD, V43, P537, DOI 10.1057/jibs.2012.14; MacKenzie S B, 2003, J ACAD MARKET SCI, V31, P323, DOI 10.1177/0092070303031003011; Voss GB, 2003, J ACAD MARKET SCI, V31, P356, DOI 10.1177/0092070303031003020; WHETTEN DA , 1989, ACAD MANAGE REV, V14, P490, DOI 10.2307/258554 4 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2015 12 4 0 0 10.1590/1807-7692bar2015150080 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000400001 J Neiva, Elaine Rabelo; Odelius, Catarina Cecília; Ramos, Larissa Dutra The Organizational Change Process: Its Influence on Competences Learned on the J ob BAR - Brazilian istration Review English research-article organizational change; learning; competences learned; eprocess This study was developed in a Brazilian court th at was subjected to the introduction of e-process, and bears the following objec tives: (a) describe the context of changes in of planning and perceived ri sk degree; (b) describe the results perceived after the introduction of the e-pr ocess; (c) describe the to learning and the competences learned during t he e-process implementation; (d) identify the links between variables of changin g context, to learning and the competences learned during the introducti on of the e-process at the Higher Justice Court. 219 civil servants participated in the study, which used scales of changing context, results of the change of c ompetences and to learning. Scales were subjected to exploratory factor analysis with robust statistical indexes and three multiple regressions to test the associations between variables. Results pointed out that characteristics of the change process and to learning affect learned competences. [Ramos, Larissa Dutra] Universidade de Brasília, Brazil; [Odelius, Catarina Cecília] Universidade de Brasília, Brazil; [Neiva, Elaine Rabelo] Universidade de Brasília, Brazil Abbad G., 2014, Aprendizagem humana em organizações e trabalho, P237; FIOL CM, 1985, ACAD MANAGE REV, V10, P803, DOI 10.2307/258048; Guest D, 2011, INT J HUM RESOUR MAN, V22, P1686, DOI 10.1080/09585192.2011.5656 57; Grant D, 2006, NEW TECH WORK EMPLOY, V21, P2, DOI 10.1111/j.1468-005X.2006.0 0159.x; Rafferty AE, 2006, J APPL PSYCHOL, V91, P1154, DOI 10.1037/0021-9010.91. 5.1154; Combs J, 2006, PERS PSYCHOL, V59, P501, DOI 10.1111/j.1744-6570.2006.000 45.x; DODGSON M, 1993, ORGAN STUD, V14, P375, DOI 10.1177/017084069301400303; HA TCH MJ, 1993, ORGAN STUD, V14, P505, DOI 10.1177/017084069301400403; Cunningham GB, 2006, EUR J WORK ORGAN PSY, V15, P29, DOI 10.1080/13594320500418766; Rees CJ , 2010, J ORGAN CHANGE MANAG, V23, P517, DOI 10.1108/09534811011071261; KOFMAN F , 1993, ORGAN DYN, V22, P5, DOI 10.1016/0090-2616(93)90050-B; James CR, 2003, OR GAN DYN, V32, P46, DOI 10.1016/S0090-2616(02)00137-7; Bartunek JM, 2015, ANNU RE V ORGAN PSYCH, V2, P157, DOI 10.1146/annurev-orgpsych-032414-111353; Raineri AB, 2011, J BUS RES, V64, P266, DOI 10.1016/j.jbusres.2009.11.011; Gravenhorst KMB, 2003, APPL PSYCHOL-INT REV, V52, P83; Armenakis AA, 1999, J MANAGE, V25, P293, DOI 10.1016/S0149-2063(99)00004-5; AUSUBEL David P., 2003, Aquisição e retenção de conhe cimentos: uma perspectiva cognitiva; Beviláqua-Chaves A., 2007, Estratégias de apren dizagem no trabalho em contexto de mudança organizacional; Carbone P. P., 2005, Ge stão por competências e gestão do conhecimento; Coelho Junior Francisco Antonio, 2008, Paidéia (Ribeirão Preto), V18, P221, DOI 10.1590/S0103-863X2008000200002; Freitas I . A, 2006, Treinamento, desenvolvimento e educação em organizações e trabalho: fundament os para a gestão de pessoas, P97; Gould D, 2000, J ADV NURS, V31, P418, DOI 10.104 6/j.1365-2648.2000.01281.x; Guimaraes TD, 2011, AM REV PUBLIC , V41, P297, DO I 10.1177/0275074010380449; Huysman M. H., 1999, Balancing biases, a critical re

view of the literature on organizational learning, P59; Kalimo Raija, 2003, J Oc cup Health Psychol, V8, P91, DOI 10.1037/1076-8998.8.2.91; Legge K., 2006, Human resource management, P220; Maes G., 2011, Toward a dynamic description of the a ttributes of organizational change, V19, P191; Mascarenhas A. O., 2009, Gestão est ratégica de pessoas: evolução, teoria e crítica; Mascarenhas A. O., 2008, Fundamentos da gestão estratégica de pessoas, P23; Neiva Elaine Rabelo, 2012, Rev. . (São Paulo), V47, P22, DOI 10.5700/rausp1023; Pollack J, 2015, ORGAN PROJ MANAG, V2, P35, DO I 10.5130/opm.v2i1.4401; Sadek M., 2003, The new Brazilian public prosecution: A n agent of ability, P201; Senge P.M., 1990, The fifth discipline: the art and practice of the learning organisation; Watkins K. E., 1993, Sculpting the l earning organization; Zarifian P., 1999, Objectif compétence: pour une nouvelle lo gique; 2006, Journal of Change Management, V6, P3; Moraes Valéria Vieira de, 2010, Estud. psicol. (Natal), V15, P325, DOI 10.1590/S1413-294X2010000300013; 2012, J ournal of Management Development, V31, P764; Pantoja Maria Júlia, 2004, Rev. . contemp., V8, P115, DOI 10.1590/S1415-65552004000400007; 2015, Psicologia Teoria e Pesquisa, V31, P259; 2012, Contexto e atitudes na mudança organizacional: Um es tudo realizado em quatro organizações brasileiras; 2015, Knowledge Management Resear ch & Practice, V13, P1; 2001, Business Process Management Journal, V7, P251; 200 9, Correio Braziliense, P9; 2007, Journal of Change Management, V7, P211; 2001, Constituição da República Federativa do Brasil de 1988; Coelho Junior Francisco Antoni o, 2011, Estud. psicol. (Natal), V16, P111, DOI 10.1590/S1413-294X2011000200001; 2008, Advances in Developing Human Resources, V10, P578; 2010, Leadership Quart erly, V21, P422; 2007, Journal of Social Psychology, V147, P607; Moraes Valéria Vi eira de, 2011, Rev. . Pública, V45, P1445, DOI 10.1590/S0034-76122011000500009; Brandão Hugo Pena, 2012, Rev. . (São Paulo), V47, P523, DOI 10.5700/rausp1056; 2 001, Business Process Management Journal, V7, P266; 2009, Revista Brasileira de Estratégia, V2, P147; 2013, International Journal of Business and Innovation, V1, P1; 2013, Journal of Social Science, V36, P247; 2014, International Journal of A dvanced Research in Computer Science and Management Studies, V2, P115 57 0 0 1 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2015 12 4 324 347 10.1590/1807-7692bar2015140082 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000400002 J Figueiredo, Marina Dantas; Ipiranga, Ana Sílvia Rocha How Can We Define Mastery? Reflections on Learning, Embodiment and Professional Identity BAR - Brazilian istration Review English research-article skill; e mbodiment; phenomenology; learning process; identity In this article we reflect upon the knowledge production process through the bod y in the social-material arrangement of craft. Resorting to the embodiment parad igm, we aim to theoretically understand how someone reaches the mastery that cha racterizes the domain of craft skill. In analogy with craft practices, we analyz e how knowledge that relies under practical performances such as skill are built and kept through the bodily relation with the making of things in the immediate with the world. At the end, we conclude that such reflections about mas tery may be useful to investigations on professional identity. [Ipiranga, Ana Sílvia Rocha] Universidade Estadual do Ceará, Brazil; [Figueiredo, Ma rina Dantas] Universidade de Fortaleza, Brazil Adamson G., 2007, Thinking through craft; Adshead-Lansdale J., 1999, Dancing texts: inte rtextuality in interpretation; Pink S, 2011, SPORT EDUC SOC, V16, P343, DOI 10.1 080/13573322.2011.565965; Christie A, 2006, CRIT SOC POLICY, V26, P390, DOI 10.1 177/0261018306062591; SKLAR D, 1994, J AM FOLKLORE, V107, P9, DOI 10.2307/541070 ; Scott WR, 2008, ORGAN STUD, V29, P219, DOI 10.1177/0170840607088151; Reed SA, 1998, ANNU REV ANTHROPOL, V27, P503, DOI 10.1146/annurev.anthro.27.1.503; Martin PY, 2001, ORGANIZATION, V8, P587, DOI 10.1177/135050840184003; Flores-Pereira M T, 2008, HUM RELAT, V61, P1007, DOI 10.1177/0018726708093906; Hindmarsh J, 2007, ORGAN STUD, V28, P1395, DOI 10.1177/0170840607068258; Collinson DL, 2003, ORGAN IZATION, V10, P527, DOI 10.1177/13505084030103010; Gherardi S, 2001, J WORLD BUS , V36, P245, DOI 10.1016/S1090-9516(01)00054-2; Hodgson D, 2005, ORGANIZATION, V 12, P51, DOI 10.1177/1350508405048576; CSORDAS TJ, 1990, ETHOS, V18, P5, DOI 10. 1525/eth.1990.18.1.02a00010; Sandberg J, 2009, ORGAN STUD, V30, P1349, DOI 10.11

77/0170840609349872; Martin PY, 2003, GENDER SOC, V17, P342, DOI 10.1177/0891243 203251716; Fleming P, 2003, ORGANIZATION, V10, P157, DOI 10.1177/135050840301000 1376; Bateson G., 1987, Steps to an ecology of mind: collected essays in anthopo logy, psychiatry, evolution and epistemology; BECKER HS, 1978, AM J SOCIOL, V83, P862, DOI 10.1086/226635; Bourdieu P., 2000, Pascalian meditations; Chandler J, 2012, ORGANIZATION, V19, P865, DOI 10.1177/1350508411433669; Desmond J. C., 199 7, Meaning in motion: new cultural studies of dance; Dormer P., 1994, ART MAKER; Fischer T., 2012, Apresentação, P7; Foucault M., 2009, História da sexualidade: a von tade de saber; Gherardi S, 2009, MANAGE LEARN, V40, P115, DOI 10.1177/1350507608 101225; Gherardi S., 2006, Organization al knowledge: the texture of workplace l earning; Gibson J. J., 1974, The perception of the visual world; Goellner E., 19 95, Bodies of the text: dance as theory, literature as dance; Greiner C., 2008, O corpo: pistas para estudos indisciplinares; Hassard J., 2000, Body and organiz ation; Ingold T., 2000, The perception of the environment: essays on livelihood, dwelling and skill; Jackson J. A., 1970, Professions and professionalization; J eudy H. P., 2002, O corpo como objeto de arte; Johnson M., 1980, METAPHORS WE LI VE BY; Lakoff G, 1999, Philosophy in the flesh, the embodied mind and its challe nge to western thought; Larson M. S., 1977, The rise of professionalism: a socio logical analysis; Lave J., 1997, The culture of acquisition and the practice of understanding, P17; Llinás R., 2002, I of the vortex: from neurons to self; MAUSS M, 1973, ECON SOC, V2, P70, DOI 10.1080/03085147300000003; Merleau-Ponty M., 201 2, Phenomenology of perception; Mirchandani K, 2015, ORGANIZATION, V22, P909, DO I 10.1177/1350508414527779; Ness A., 1992, Body, movement and culture: kinesthet ic and visual symbolism in Philippine community; Nicolini D., 2003, Knowing in o rganizations: a practice-based approach; Parolin LL, 2013, SCAND J MANAG, V29, P 353, DOI 10.1016/j.scaman.2013.07.003; Parsons T., 1939, The professions and soc ial structure; Risatti H., 2007, A theory of craft: function and aesthetic expre ssion; Rodrigues M. L., 1998, Sociologia das profissões; Sennett R., 2008, CRAFTSM AN; Sheets-Johnstone Maxine, 1990, ROOTS THINKING; Sinclair A, 2005, GENDER WORK ORGAN, V12, P89, DOI 10.1111/j.1468-0432.2005.00264.x; Solso R., 1994, Cognitio n and the visual arts; Tuncer S, 2015, J PRAGMATICS, V76, P101, DOI 10.1016/j.pr agma.2014.11.012; Viteritti A, 2013, SCAND J MANAG, V29, P367, DOI 10.1016/j.sca man.2013.09.002; Wainwright S. P., 2004, QUALITATIVE RES, V4, P311, DOI DOI 10.1 177/1468794104047232; Wainwright S. P., 2004, Narratives of embodiment: body, ag ing, and career in Royal Ballet dancers, P98; Yakhlef A., 2010, The corporeality of practice-based learning, V31, P409; Rosa Alexandre Reis, 2010, Rev. . con temp., V14, P194, DOI 10.1590/S1415-65552010000200002; 1978, Work and, Organizat ion, V5, P259; 2004, Human Resource Development International, V7, P101; 2008, O rganization Studies, V29, P1357; 2013, Human Relations, V66, P1401; 2013, Scandi navian Journal of Management, V29, P337; Almeida Dóris Dornelles de, 2013, Rev. ad m. contemp., V17, P720, DOI 10.1590/S1415-65552013000600006; 1991, Culture, Medi cine and Psychiatry, V15, P257 65 0 0 0 0 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 12 2015 12 4 348 364 10.1590/ 1807-7692bar2015150019 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000400003 J Karrer, Daniel; Fleck, Denise Organizing for Ambidexterity: A Paradox-based Typology of Ambidexterity-related Organizational States BAR - Brazilian istration Review English research-article organiza tional ambidexterity; paradox; growth; exploitation; exploration This paper addresses the question of how organizations become ambidextrous over time, identifying requirements for organizations to become ambidextrous, underst anding how ambidexterity may emerge as an organizational property, as well as ex ploring likely connections of the ambidexterity property and organizing a firm's activities and work. Conceptualizing the exploration-exploitation relationship as a paradoxical one, we advance two necessary conditions for organizing for amb idexterity: fostering paradox-coping tactics and precluding paradox-related trap s. The interplay of these two conditions gives rise to a typology of four ambide xterity-related organizational states: ambidexterity-lacking organizations, mono lithic organizations, short-term ambidextrous organizations and long-term ambide

xtrous organizations. The paper identifies each state's distinct strengths and c hallenges concerning organizing for ambidexterity, and discusses theoretical, pr actical and policy-making implications. [Fleck, Denise] Universidade Federal do Rio de Janeiro, Brazil; [Karrer, Daniel] Universidade Fe deral do Rio de Janeiro, Brazil Aldrich H., 1999, Organi zations evolving; Andersen T., 2007, The effective ambidextrous organization: a model of integrative strategy making processes; O'Reilly CA, 2011, CALIF MANAGE REV, V53, P5; He ZL, 2004, ORGAN SCI, V15, P481, DOI 10.1287/orsc.1040.0078; Pur anam P, 2006, ACAD MANAGE J, V49, P263; MINTZBERG H, 1985, STRATEGIC MANAGE J, V 6, P257, DOI 10.1002/smj.4250060306; Andriopoulos C, 2009, ORGAN SCI, V20, P696, DOI 10.1287/orsc.1080.0406; Floyd SW, 2000, ACAD MANAGE REV, V25, P154, DOI 10. 2307/259268; O'Reilly CA, 2004, HARVARD BUS REV, V82, P74; Smith WK, 2011, ACAD MANAGE REV, V36, P381; Sydow J, 2009, ACAD MANAGE REV, V34, P689; Simsek Z, 2009 , J MANAGE STUD, V46, P864, DOI 10.1111/j.1467-6486.2009.00841.x; Raisch S, 2009 , ORGAN SCI, V20, P685, DOI 10.1287/orsc.1090.0428; Gibson CB, 2004, ACAD MANAGE J, V47, P209; LEVINTHAL DA, 1993, STRATEGIC MANAGE J, V14, P95, DOI 10.1002/smj .4250141009; Cao Q, 2009, ORGAN SCI, V20, P781, DOI 10.1287/orsc.1090.0426; Prie m RL, 2001, ACAD MANAGE REV, V26, P22, DOI 10.5465/AMR.2001.27879279; Burgelman RA, 2011, J INT BUS STUD, V42, P591, DOI 10.1057/jibs.2011.12; [Anonymous], 1994 , RES ORGAN BEHAV; March JG, 1991, ORGAN SCI, V2, P71, DOI 10.1287/orsc.2.1.71; Gupta AK, 2006, ACAD MANAGE J, V49, P693; Sheremata WA, 2000, ACAD MANAGE REV, V 25, P389, DOI 10.2307/259020; Williamson OE, 1999, STRATEGIC MANAGE J, V20, P108 7, DOI 10.1002/(SICI)1097-0266(199912)20:12<1087::AID-SMJ71>3.3.CO;2-Q; Kyriakop oulos K, 2004, INT J RES MARK, V21, P219, DOI 10.1016/j.ijresmar.2004.01.001; An driopoulos C, 2010, LONG RANGE PLANN, V43, P104, DOI 10.1016/j.lrp.2009.08.003; Eisenhardt KM, 2000, ACAD MANAGE REV, V25, P703; Simsek Z, 2009, J MANAGE STUD, V46, P597, DOI 10.1111/j.1467-6486.2009.00828.x; O'Reilly CA, 2008, RES ORGAN BE HAV, V28, P185, DOI 10.1016/j.riob.2008.06.002; Zott C, 2003, STRATEGIC MANAGE J , V24, P97, DOI 10.1002/smj.288; Smith WK, 2005, ORGAN SCI, V16, P522, DOI 10.12 87/orsc.1050.0134; O'Reilly CA, 2009, CALIF MANAGE REV, V51, P75; Luzon MDM, 201 1, MANAGE DECIS, V49, P927, DOI 10.1108/00251741111143612; Lubatkin MH, 2006, J MANAGE, V32, P646, DOI 10.1177/0149206306290712; McGrath RG, 2010, LONG RANGE PL ANN, V43, P247, DOI 10.1016/j.lrp.2009.07.005; Tiwana A, 2008, STRATEG MANAGE J, V29, P251, DOI 10.1002/smj.666; Raisch S, 2008, J MANAGE, V34, P375, DOI 10.117 7/0149206308316058; Chang YY, 2011, MANAGE DECIS, V49, P1658, DOI 10.1108/002517 41111183816; Winter SG, 2003, STRATEGIC MANAGE J, V24, P991, DOI 10.1002/smj.318 ; Fang C, 2009, ORGAN SCI, V20, P538, DOI 10.1287/orsc.1080.0376; Posen HE, 2012 , MANAGE SCI, V58, P587, DOI 10.1287/mnsc.1110.1420; Birkinshaw J, 2004, MIT SLO AN MANAGE REV, V45, P47; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/0149206 39101700108; Bunge M., 1996, Finding philosophy in social science; Chandrasekara n A, 2012, J OPER MANAG, V30, P134, DOI 10.1016/j.jom.2011.10.002; Christensen C ., 2011, The innovator´s dilemma: when new technologies cause great firms to fail; Christensen C., 2013, The innovator´s solution: creating and sustaining successfu l growth; Clegg S. R., 2002, General introduction, P1; Coad A., 2008, The growth and decline of small firms in developing countries [Papers on Economic Evolutio n 2008-08]; Coad A., 2009, The growth of firms: a survey of theories and empiric al evidence (New perspectives on the modern corporation); DeWit B., 2010, Strate gy: process, content, context - an international perspective; DIMAGGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; Duncan R., 1976, MANAGEMENT ORG DESIG, P167; Feser C., 2012, Serial innovators: firms that change the world; Fle ck Denise L., 2009, BAR, Braz. . Rev., V6, P78, DOI 10.1590/S1807-76922009000 200002; Galbraith J., 2014, Deg organizations: strategy, structure, and pr ocess at the business unit and enterprise levels; Ghemawat P., 1991, COMM DYN ST RAT; Johnson G., 2007, Strategy as practice: research directions and resources; Judge WQ, 2008, EUR J MARKETING, V42, P915, DOI 10.1108/03090560810891073; Lusch er LS, 2008, ACAD MANAGE J, V51, P221; McGrath R., 2009, Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity; Peteraf M., 2003, The cornerstones of competitive advantage: a resource based view, P187; Sarasva thy S., 2009, Effectuation: element of entrepreneurial expertise; Seo M.-G., 200 4, Dualities and tensions of planned organizational change, P73; Simonetti R., 1

996, Technical change and firm growth: creative destruction in the fortune list, 1963-87, P151; Whittington R., 2003, The challenge of organizing/strategizing, P35; 2007, Entrepreneurship Theory and Practice, V31, P493; 1995, Harvard Busine ss Review; 1994, Journal of General Management, V20, P1; 1996, Academy of Manage ment Journal, V39, P1120; 1986, Management Science, V32, P539; 2006, Journal of Organizational Behavior, V27, P79; 2001, Academy of Management Review, V26, P507 ; 1989, Academy of Management Review, V14, P562; 2003, istrative Science Qu arterly, V47, P676 74 0 0 4 4 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2015 12 4 365 383 10.1590/1807-769 2bar2015150029 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922015000400004 J Vasconcellos, Silvio Luis de; Garrido, Ivan Lapuente; MarquesVieira, Luc iana; Schneider, Luis Carlos Effects of Path Dependence on Capabiliti es in Captive Global Value Chains BAR - Brazilian istration Review English research-article global value chain; capa bilities; path dependence; case study Global Value Cha ins (GVC) and their participants are dynamic. Events can provoke distinct strate gic responses from different firms, even when they are part of a GVC. We investi gated how both organizational and supply-chain path dependence can influence the capabilities that a firm needs to achieve a higher value-added position in a GV C. We have integrated three branches of theory, covering Global Value Chains, Or ganizational Capabilities, and Path dependence. We conducted a case study of a l arge Brazilian shoe firm, analyzing its relationships with buyers in GVCs. We fo und that path-dependent elements had locked-in the firm, preventing ascension to higher added value positions and keeping the organization in captive global val ue chain, even when it moved into new markets. Additionally, we propose a theore tical model that should prove fruitful in future research in other sectors and c ountries. [Schneider, Luis Carlos] Universidade do Vale do Rio dos Sinos, Brazil; [MarquesVieira, Luciana] Universidade do Vale do Rio dos Sinos, Brazil; [Garrido, Ivan Lapuente] Universidade do Vale do Rio dos Sinos, Brazil; [Vasconcellos, Silvio Luis de] Universidade do Vale do Rio dos S inos, Brazil Young MN, 2008, J MANAGE STUD, V45, P196 ; Gereffi G, 2005, REV INT POLIT ECON, V12, P78, DOI 10.1080/09692290500049805; Holweg M, 2008, J OPER MANAG, V26, P389, DOI 10.1016/j.jom.2007.08.003; Patel P, 1997, RES POLICY, V26, P141, DOI 10.1016/S0048-7333(97)00005-X; Rabellotti R, 1 999, REG STUD, V33, P97; Teece DJ, 1997, STRATEGIC MANAGE J, V18, P509, DOI 10.1 002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; Sydow J, 2009, ACAD MANAGE REV, V34, P689; Navas-Aleman L, 2011, WORLD DEV, V39, P1386, DOI 10.1016/ j.worlddev.2010.12.016; Gereffi G, 1999, J INT ECON, V48, P37, DOI 10.1016/S0022 -1996(98)00075-0; Mahoney J, 2000, THEOR SOC, V29, P507, DOI 10.1023/A:100711383 0879; Feenstra RC, 1998, J ECON PERSPECT, V12, P31; Choi TY, 2006, J OPER MANAG, V24, P637, DOI 10.1016/j.jom.2005.07.002; Gereffi G, 2012, J SUPPLY CHAIN MANAG , V48, P24, DOI 10.1111/j.1745-493X.2012.03271.x; Hakansson H, 2002, J BUS RES, V55, P133, DOI 10.1016/S0148-2963(00)00148-X; Kim SW, 2006, INT J OPER PROD MAN, V26, P1084, DOI 10.1108/01443570610691085; Claessens S, 2013, EMERG MARK REV, V 15, P1, DOI 10.1016/j.ememar.2012.03.002; ARTHUR WB, 1989, ECON J, V99, P116, DO I 10.2307/2234208; BAIR J., 2009, Frontiers of commodity chain research; Bardin L., 1977, ANALISE CONTEUDO; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/0149 20639101700108; Barney J. B., 1995, ACAD MANAGEMENT EXEC, V9, P49, DOI DOI 10.54 65/AME.1995.9512032192; Borges M. A., 2015, Global supply chain capabilities: a framework proposal, P27; Costa A. B., 2004, A indústria calçadista no Rio Grande do Sul; DAVID PA, 1985, AM ECON REV, V75, P332; EISENHARDT KM, 1989, ACAD MANAGE RE V, V14, P532, DOI 10.2307/258557; Gereffi G., 1989, Commodity chains and footwea r exports in the semiperiphery [N.81]; GEREFFI G, 1989, SOCIOL FORUM, V4, P505, DOI 10.1007/BF01115062; Gereffi Gary, 1994, ORG BUYER DRIVEN GLO, P95; GRANT RM, 1991, CALIF MANAGE REV, V33, P114; Hayes R. H., 1984, Restoring our competitive edge: competing through manufacturing; Jarillo J. C., 1993, Strategic networks: creating the borderless organization; Kaplinsky R., 2001, A handbook for value chain research; NELSON R., 1982, An evolutionary theory of economic change; Penr

ose E. T., 1959, THEORY GROWTH FIRM; PRAHALAD CK, 1990, HARVARD BUS REV, V68, P7 9; Schmitz H, 2000, J DEV STUD, V37, P177, DOI 10.1080/713600073; Schmitz H., 20 06, EUR J DEV RES, V18, P546, DOI 10.1080/09578810601070688; Ulrich D., 1990, Or ganizational capability; Williamson Oliver E, 1975, Markets and Hierarchies: Ana lysis and Antitrust Implications; 2011, International Journal of Services and Op erations, V10, P119; 2002, Strategy, P0; 2002, Journal of Management, V19, P251; 2012, BASE - Revista de istração e Contabilidade da Unisinos, V9, P306; 2001, Industry and Innovation, V8, P31; 1990, istrative Science Quarterly, V35, P 9; 2013, Historical anchors over resources in international strategy; 1992, Jour nal of Economic Behavior and Organization, V17, P335; 2000, Transportation Journ al, V41, P38; 2003, Management Decision, V41, P96 49 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2015 12 4 384 402 10.1590/1807-7692bar2015150041 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000400005 J Rocha, Angela da; Esteves, Felipe; Mello, Renato Cotta de; Silva, Jorge Ferreira da Diasporic and Transnational Internationalization: The Ca se of Brazilian Martial Arts BAR - Brazilian ist ration Review English research-article diaspora; internationalization; martial arts; capoeira; Brazilian jiu-jitsu Brazilia n diasporas overseas has received little academic interest. Nevertheless, estima tes suggest that around three million Brazilians currently live in other countri es. The present study looks at a specific type of diaspora: small entrepreneurs from the Brazilian martial arts sector. The study adopts the case study method o f research. The unit of analysis is comprised by the martial arts (capoeira and Brazilian jiu-jitsu). Data analysis used secondary and primary data from intervi ews. Cross-case analysis searched for similarities and differences in the intern ationalization processes of the two martial arts, using several analytical devic es, such as chronologies, timelines, matrices, and pattern matching analysis. Ev idences suggest that the concept of diasporic internationalization fits better c apoeira than Brazilian jiu-jitsu. However, Brazilian jiu-jitsu shows an initial combination of diasporic and transnational characteristics, but more recently be came fully transnational. Brazilian jiu-jitsu became a truly global business, fo rmally organized and professionally managed. Capoeira, however, is still seen as non-commercial and as the preservation and practice of an ancient art. Such eth os, combined with the origin of its in lower economic classes and their restricted access to capital turns internationalization into an often less profi table activity. [Silva, Jorge Ferreira da] Pontifícia Univ ersidade Católica do Rio de Janeiro, Brazil; [Mello, Renato Cotta de] Universidade Federal do Rio de Janeiro, Brazil; [Esteves, Felipe] Pontifícia Universidade Católi ca do Rio de Janeiro, Brazil; [Rocha, Angela da] Pontifícia Universidade Católica do Rio de Janeiro, Brazil Aharoni Y., 2011, Fifty years of case research in international business: the power of outliers and black swans, P41; Álvarez S. M. S., 2015, Migrant transnational entrepreneurship in Colombia, P83; Johanson J, 2009, J INT BUS STUD, V40, P1411, DOI 10.1057/jibs.2009.24; Sax enian A, 2002, ECON DEV Q, V16, P20, DOI 10.1177/0891242402016001003; Joseph J, 2008, GLOBAL NETW, V8, P194, DOI 10.1111/j.1471-0374.2008.00191.x; BONACCORSI A, 1992, J INT BUS STUD, V23, P605, DOI 10.1057/palgrave.jibs.8490280; Faist T, 20 10, IMISCOE RES, P9; Tung RL, 2010, ASIA PAC J MANAG, V27, P371, DOI 10.1007/s10 490-009-9146-3; Kissau K, 2010, IMISCOE RES, P245; Delamont S, 2008, CULT SOCIOL , V2, P57, DOI 10.1177/1749975507086274; Kenney M, 2013, RES POLICY, V42, P391, DOI 10.1016/j.respol.2012.08.001; Assunção M. R., 2005, Capoeira: the history of an Afro-Brazilian martial art; Blazejewski S., 2011, When truth is the daughter of time: longitudinal case studies in international business research, P251; Brunea u M, 2010, IMISCOE RES, P35; Butler Kim D., 2001, DIASPORA, V10, P189, DOI DOI 1 0.1353/DSP.2011.0014; Cannon E. F., 2012, Natural bad boys: the rise of mixed ma rtial arts and the new class of combat sport, V1, P325; Ghauri P., 2004, Designi ng and conducting case studies in international business research, P109; Green T . A., 2010, Martial arts of the world: an encyclopedia of history an innovation, V2; Hedegard D, 2012, SOCIOL INQ, V82, P510, DOI 10.1111/j.1475-682X.2012.00415

.x; Hintu S., 2004, A network perspective of international entrepreneurship, P71 5; Lesser J., 1999, Immigrants, minorities, and the struggle for ethnicity in Br azil; Lin X., 2010, Contemporary diasporic entrepreneurship: a conceptual and co mparative framework, P31; NAKANE Chie, 1970, JAPANESE SOCIETY; Nanda R, 2010, J ECON MANAGE STRAT, V19, P991, DOI 10.1111/j.1530-9134.2010.00275.x; Padilla B, 2 011, INT MIGR, V49, P10, DOI 10.1111/j.1468-2435.2011.00694.x; Pauwels P., 2004, The architecture of multiple case study research in international business, P12 5; Pries L., 2004, Transnationalism and migration: new challenges for the social sciences and education, P15; Thompson-Chvaicer M., 2008, The hidden history of capoeira: a collision of cultures in the Brazilian battle dance; Vieira L. R., 1 998, Mitos, controvérsias e fatos: construindo a história da capoeira; Walder M., 20 08, Brazilian jiu-jitsu; Wong LL, 2002, INT J URBAN REGIONAL, V26, P508, DOI 10. 1111/1468-2427.00396; Dana LP, 2004, ELGAR ORIG REF, P3; Wulfhorst C., 2012, Com municating new forms of belonging in the transnational space of capoeira, P85; Y eung H. W.-C., 2004, International entrepreneurship and Chinese business researc h, P73; 2015, 2015 ed; 2013, Journal of Sport & Tourism, V18, P1; 2013, Journal of International Entrepreneurship, V11, P30; 2008, Revista Textos do Bra sil, V14, P123; 1989, Revista Brasileira de Ciências Sociais, V4; 2013, O modelo d e Uppsala e as redes: uma análise empírica da internacionalização de academias brasileir as de jiu-jitsu; 2013, Perfil da diáspora brasileira: estimativas; 2009, Revista d a Educação Física/UEM, V20, P7; 2013, Journal of Marketing and Management, V4, P31; 20 12, International Review of Sociology, V22, P211 44 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2015 12 4 403 420 10.1590/1807-7692bar2015150042 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000400006 J Redaelli, Emir José; Paiva, Ely Laureano; Teixeira, Rafael The Relationship between Manufacturer and Distributors: Knowledge Transfer and P erformance BAR - Brazilian istration Review English research-article knowledge transfer; manufacturer-distributors in tegration; operational performance; survey Abstract This study explored the relationship between knowledge transfer from manufactur er to distributor. The research question is related to knowledge transfer from t he manufacturer to distributor and potential improvement in the performance of t he last. This issue is important for companies that are expanding their markets. A survey was conducted in business units that belong to the transport equipment sector. The study's sample comprised 199 companies. Measuring instrument follow ed a rigorous sequence of methodological procedures. Measurements were validated by confirmatory factor analysis, and hypotheses were tested using structural eq uation modeling. Results suggested positive effects of the manufacturer's perfor mance monitoring and knowledge transfer on the distributor's performance. By hav ing formal and informal mechanisms to follow distributor activities, it is possi ble to identify operational activities performed by the manufacturer that might improve distributor performance. [Teixeira, Rafae l] Universidade do Vale do Rio dos Sinos, Brazil; [Paiva, Ely Laureano] Fundação Getúl io Vargas, Brazil; [Redaelli, Emir José] Universidade do Vale do Rio dos Sinos, Br azil Grant RM, 1996, ORGAN SCI, V7, P375, DOI 10.1287 /orsc.7.4.375; Frazier GL, 1999, J ACAD MARKET SCI, V27, P226, DOI 10.1177/00920 70399272007; EISENHARDT KM, 1989, ACAD MANAGE REV, V14, P57, DOI 10.5465/AMR.198 9.4279003; Tseng SM, 2014, INT J PROD ECON, V154, P39, DOI 10.1016/j.ijpe.2014.0 4.009; Prahinski C, 2004, J OPER MANAG, V22, P39, DOI 10.1016/j.jom.2003.12.005; Krause DR, 2000, DECISION SCI, V31, P33, DOI 10.1111/j.1540-5915.2000.tb00923.x ; Wu CN, 2008, SUPPLY CHAIN MANAG, V13, P241, DOI 10.1108/13598540810871280; KUM AR N, 1992, J MARKETING RES, V29, P238, DOI 10.2307/3172573; Zhao ZJ, 2009, STRA TEG MANAGE J, V30, P959, DOI 10.1002/smj.780; KOGUT B, 1992, ORGAN SCI, V3, P383 , DOI 10.1287/orsc.3.3.383; NONAKA I, 1994, ORGAN SCI, V5, P14, DOI 10.1287/orsc .5.1.14; Frohlich MT, 2001, J OPER MANAG, V19, P185, DOI 10.1016/S0272-6963(00)0 0055-3; Siguaw JA, 2003, J BUS RES, V56, P311, DOI 10.1016/S0148-2963(02)00443-5 ; Eggert A, 2012, J SUPPLY CHAIN MANAG, V48, P75, DOI 10.1111/j.1745-493X.2011.0 3260.x; HEIDE JB, 1994, J MARKETING, V58, P71, DOI 10.2307/1252252; Stratman JK,

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421 441 10.1590/1807-7692bar2015150049 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000400007 J Farias, Salomão Alencar de Editorial BAR - Brazilian istration Review English editorial [Farias, Salomão Alencar de] Universidade Federal de Pernambuco, Brazil Farias, Salomao/0000-0001-5415-2606 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração aneiro Rio de Janeiro 1807-7692 09 2015 12 3 1 1 10.1590/1807-7692bar2015150057 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000300001 J Battaglia, Daniel; Schimith, Cristiano D.; Marciano, Marcelo A.; Bittenc ourt, Sandro A. M.; Diesel, Letícia; Borchardt, Miriam; Pereira, Giancarlo M. Value Added Elements According to Buyer Companies in a B2B Context BAR - Brazilian istration Review English research-article value ad ded; relationships; B2B; competitiveness This pap er analyses how buyer companies perceive the value added to products and service s offered by their suppliers and identifies the predominant elements that affect purchasing decisions and establishment of relationships between companies in a B2B context. A multiple case study was developed in 12 buyer companies from thre e industrial segments in southern Brazil: metal-mechanics, furniture and foods. The findings show that for supplier companies in the metal-mechanics industry to add value, they must identify buyers' needs, develop technology/innovation, be focused on competitive aspects, keep control of the supply chain, provide differ ent purchasing channels, develop partnerships, and adapt to cultural aspects. Co mpanies in the food industry consider the model for creating value to adapt to m eet customer needs, the effective use of purchasing channels, functionality of p roducts, and technical knowledge. The companies in the furniture industry value the methods that suppliers use to capture and implement required changes, effect ive control of the supply chain, and the representativeness of the suppliers' br and in the market. This study captures the perception of buyer companies in rela tion to predominant value-adding elements and could guide decisions for the adop tion of managerial actions by supplier companies focused on adding value. [Pereira, Giancarlo M.] Universidade do Vale do Rio dos Sinos, Brazil; [Borchard t, Miriam] Universidade do Vale do Rio dos Sinos, Brazil; [Diesel, Letícia] Univer sidade de Santa Cruz do Sul, Brazil; [Bittencourt, Sandro A. M.] Universidade do Vale do Rio dos Sinos, Brazil; [Marciano, Marcelo A.] Universidade do Vale do R io dos Sinos, Brazil; [Schimith, Cristiano D.] Universidade do Vale do Rio dos S inos, Brazil; [Battaglia, Daniel] Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul, Brazil Vargo Stephen L, 2008, E uropean Management Journal, V26, DOI 10.1016/j.emj.2008.04.003; Prajogo D, 2012, INT J PROD ECON, V135, P514, DOI 10.1016/j.ijpe.2011.09.001; Wagner SM, 2010, J BUS RES, V63, P840, DOI 10.1016/j.jbusres.2010.01.004; Lai KH, 2008, IND MARKET MANAG, V37, P713, DOI 10.1016/j.indmarman.2007.05.017; Leek S, 2012, IND MARKET MANAG, V41, P106, DOI 10.1016/j.indmarman.2011.11.009; Gunasekaran A, 2008, OME GA-INT J MANAGE S, V36, P549, DOI 10.1016/j.omega.2006.12.002; Pinnington BD, 20 09, EUR J MARKETING, V43, P31, DOI 10.1108/03090560910923229; Ranaweera C, 2003, INT J SERV IND MANAG, V14, P374, DOI 10.1108/09564230310489231; Lindgreen A, 20 12, IND MARKET MANAG, V41, P207, DOI 10.1016/j.indmarman.2011.11.025; Dorai S, 2 012, J BUS IND MARK, V27, P403, DOI 10.1108/08858621211236070; Gronroos C, 2011, IND MARKET MANAG, V40, P240, DOI 10.1016/j.indmarman.2010.06.036; Kashyap V, 20 12, J BUS RES, V65, P586, DOI 10.1016/j.jbusres.2011.02.008; Flint DJ, 2011, IND MARKET MANAG, V40, P219, DOI 10.1016/j.indmarman.2010.06.034; Cleveland M, 2011 , J BUS RES, V64, P934, DOI 10.1016/j.jbusres.2010.11.015; Ehrenberg ASC, 2004, J BUS RES, V57, P1307, DOI 10.1016/j.jbusres.2002.11.001; Hsieh KN, 2012, TECHNO VATION, V32, P600, DOI 10.1016/j.technovation.2012.07.002; Pan F, 2013, OMEGA-IN T J MANAGE S, V41, P969, DOI 10.1016/j.omega.2012.12.004; Danese P, 2013, OMEGAINT J MANAGE S, V41, P1029, DOI 10.1016/j.omega.2013.01.006; Eggert A, 2002, J B US IND MARK, V17, P107, DOI 10.1108/08858620210419754; Roberts J, 2007, J BUS IN D MARK, V22, P410, DOI 10.1108/08858620710780172; Singh R, 2011, IND MARKET MANA G, V40, P78, DOI 10.1016/j.indmarman.2010.09.012; Ulaga W, 2003, IND MARKET MANA

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man resources management The goals of this study are to contribute to the understanding of the development of organizational comm itment and to explore the relations among psychological contract fulfillment, or ganizational commitment, and job performance. This paper reports the findings of a longitudinal quanti-qualitative study conducted with newcomers over three yea rs. We identified four trajectories of commitment development: Learning to Love, High Match, Honeymoon Hangover and Learning to Hate. The last one is originally proposed in this study, and it is represented by individuals who began work hig hly committed to the organization, but then their commitment levels decreased dr amatically over time. We discuss some characteristics associated with these traj ectories. Our results corroborate the assumption that psychological contract ful fillment is positively related to commitment. Nevertheless, our findings about t he relationship between commitment and job performance were different according to the trajectories. The trajectories Learning to Love and Learning to Hate supp ort the assumption that higher commitment levels would lead to better performanc e, and vice versa; however, the trajectories High Match and Honeymoon Hangover c ontradict it. We offer and discuss some possible explanations for these findings . [Bastos, Antonio Virgilio Bittencourt] Universid ade Federal da Bahia, Brazil; [Maia, Leticia Gomes] Banco Central do Brasil, Bra zil Robinson SL, 2000, J ORGAN BEHAV, V21, P525, DOI 10.1002/1099-1379(200008)21:5<525::AID-JOB40>3.0.CO;2-T; Riketta M, 2008, J APP L PSYCHOL, V93, P472, DOI 10.1037/0021-9010.93.2.472; Meyer JP, 2002, J VOCAT BE HAV, V61, P20, DOI 10.1006/jvbe.2001.1842; Solinger ON, 2013, ORGAN SCI, V24, P1 640, DOI 10.1287/orsc.1120.0818; ALLEN NJ, 1990, J OCCUP PSYCHOL, V63, P1; Kinic ki AJ, 2013, PERS PSYCHOL, V66, P1, DOI 10.1111/peps.12013; Morrison EW, 1997, A CAD MANAGE REV, V22, P226, DOI 10.5465/AMR.1997.9707180265; Cassar V, 2011, J VO CAT BEHAV, V78, P283, DOI 10.1016/j.jvb.2010.09.007; Morrow PC, 2011, J VOCAT BE HAV, V79, P18, DOI 10.1016/j.jvb.2010.12.008; MATHIEU JE, 1990, PSYCHOL BULL, V1 08, P171, DOI 10.1037/0033-2909.108.2.171; Lapointe E, 2013, J VOCAT BEHAV, V83, P528, DOI 10.1016/j.jvb.2013.07.008; Bailer-Jones D., 2009, Scientific models i n philosophy of science; Bardin L., 1977, ANALISE CONTEUDO; Bastos Antonio Virgíli o Bittencourt, 2014, Psic.: Teor. e Pesq., V30, P153, DOI 10.1590/S0102-37722014 000200004; Campbell J. P., 1999, The definition and measurement of performance i n the new age, P399; Chen MX, 2008, J ORGAN BEHAV, V29, P527, DOI 10.1002/job.48 1; Conway N., 2005, Understanding psychological contracts at work: a critical ev aluation of theory and research; CROPANZANO R, 1993, J ORGAN BEHAV, V14, P595, D OI 10.1002/job.4030140609; Fink S. L., 1992, High commitment workplaces; Flick U ., 2009, Qualidade na pesquisa qualitativa; Klein H. J., 2009, COMMITMENT ORG AC CUM, P3; Miles M. B., 2014, Qualitative data analysis: a methods sourcebook; Mow day R. T., 1982, Employee-organization linkages: The psychology of commitment, a bsenteeism, and turnover; 1979, Journal of Vocational Behavior, V14, P224; Parze fall MR, 2008, INT J HUM RESOUR MAN, V19, P1703, DOI 10.1080/09585190802295272; Rodrigues A. C. A., 2010, REV PSICOLOGIA ORG T, V10, P129; 2014, Avaliação Psicológica , V13, P409; 1998, Revista de istração Contemporânea, Vv. 2, P67; 2011, Revista d e istração da UFSM, V4, P390; 2010, Psico, V41, P266; 2006, Public Policy and A dministration, V21, P84; 2011, Vision: The Journal of Business Perspective, V15, P209; Coelho Junior Francisco Antonio, 2011, Estud. psicol. (Natal), V16, P111, DOI 10.1590/S1413-294X2011000200001; Gondim Sonia Maria Guedes, 2014, Psicol. e stud., V19, P191, DOI 10.1590/1413-737220530002; 2013, International Journal of Cross Cultural Management, V13, P111; Costa Fabíola Marinho, 2013, REAd. Rev. elet rôn. . (Porto Alegre), V19, P675, DOI 10.1590/S1413-23112013000300006; 2006, Fi eld Methods, V18, P58; Menegon Leticia Fantinato, 2012, Rev. . (São Paulo), V47 , P571, DOI 10.5700/rausp1059; 2010, Revista Psicologia: Organizações e Trabalho, V1 0, P23; 1989, Mensuração de comprometimento organizacional em instituições públicas 40 0 0 3 3 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2015 12 3 250 267 10.1590/1807-7692bar2015140061 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922015000300250 J Oliveira, Fatima Bayma de; Sant'Anna, Anderson de Souza; Diniz, Daniela Martins; Carvalho Neto, Antonio Moreira de Leaderships in Urban Con

texts of Diversity and Innovation: The Porto Maravilha Case BAR - Brazilian istration Review English research-article shared l eadership; local powers; urban revitalization; innovation in cities This article investigates the role and ways of action of leaderships in urban co ntexts characterized by urban revitalization processes (RJ/Brazil). Adopting as its theoretical basis the bibliographical review of the literature on leadership and public area requalification processes, as well as research conducted by Jac obs (2011) on diversity and innovation, the present research may be characterize d as qualitative in nature (case study). Results indicate that the Porto Maravil ha project has transposed business concepts to public istration. Today, the keynote lies in the attraction of new enterprises and in the construction of ur ban revitalization projects for the city's makeover. With regard to the leadersh ip, although public leadership has apparently adopted management instruments for decentralizing management and for public participation, these measures were not enough to achieve an effectively shared leadership that would reflect the multi ple interests of different actors (as the theory of relational leadership presup poses). Thus, a set of contradictions and dilemmas for the leaders is apparent, among them: how to build an effectively-shared leadership, as every urban transf ormation project depends on the negotiation and complex interaction between diff erent social actors? [Carvalho Neto, Antonio Moreira de] Pontifícia Universidade Católica de Minas Gerais, Brazil; [Diniz, Daniela Martin s] Fundação Dom Cabral, Brazil; [Sant'Anna, Anderson de Souza] Fundação Dom Cabral, Braz il; [Oliveira, Fatima Bayma de] Fundação Getulio Vargas, Brazil Uhl-Bien M, 2006, LEADERSHIP QUART, V17, P654, DOI 10.1016/j.leaqua.2006.10.007; Pablo AL, 2007, J MANAGE STUD, V44, P687, DOI 10.1111/j.1467-6486.2006.00675.x; Bass B. M., 1990, The multifactor leadership manual; Bergamini C. W., 1994, Lid erança: istração do sentido; Borja Jordi, 1997, Local y global. La gestión de las c iudades en la era de la información; Burns J. M., 1978, LEADERSHIP; Castells M., 1 999, A Sociedade em rede; Castells M, 1996, NOVOS ESTUD, V45, P152; Compans R., 2004, Intervenções de recuperação de zonas urbanas centrais: experiências nacionais e inte rnacionais, P24; Day D. V., 2003, Leadership development: understanding the proc ess, P11; Day David V., 2007, Human Resource Management Review, V17, DOI 10.1016 /j.hrmr.2007.08.007; EISENHARDT KM, 1989, ACAD MANAGE REV, V14, P532, DOI 10.230 7/258557; Ferreira J. S. W., 2007, Globalização, ideologia e planejamento urbano, P1 17; Fiedler F., 1967, A theory of leadership effectiveness; Fischer T., 1996, Ge stão contemporânea, cidades estratégicas: aprendendo com fragmentos e reconfigurações do l ocal, P10; Godoy A. S., 1995, RAE-REV EMPRES, V35, P57; Hall P. G., 1995, Cidades do amanhã: uma história intelectual do planejamento e do projeto urbanos do século XX; Harvey D., 1989, Condição pós-moderna; Horner M., 1997, TEAM PERFORMANCE MAN, V3, P270, DOI 10.1108/13527599710195402; Jacobs J., 2011, Morte e vida de grand es cidades; Lipietz A., 1985, Miragens e milagres: problemas da industrialização no terceiro mundo; Maquiavel N., 1972, O príncipe; Monte-Mór R. L., 2005, A questão urban a e o planejamento urbano-regional no Brasil contemporâneo, P429; Richardson R., 1 985, Pesquisa social: métodos e técnicas; Saldanha E. E., 2007, Modelo de avaliação de s ustentabilidade socioambiental; Soja E. W., 2009, Regional planning and developm ent theories, P259; Soy A. K., 1997, The case study as research method; Uhl-Bien M., 2003, Relationship development as a key ingredient for leadership developme nt, P129; Vainer C., 2000, Os liberais também fazem planejamento urbano?, P105; YI N RK, 1981, SCI QUART, V26, P58, DOI 10.2307/2392599; YIN R.K, 2005, Estud o de caso: planejamento e métodos; 2007, Revista de istração Pública, V41, P87; 198 5, Journal of Marketing Research, V22, P199; Sant'anna Anderson De Souza, 2012, RAM, Rev. . Mackenzie, V13, P48, DOI 10.1590/S1678-69712012000600004; 2005, C entros históricos: mercantilização e territorialidades do patrimônio cultural urbano; 19 96, Revista do Serviço Público, V120, P7; 1990, Journal of Organizational Change Man agement, V3, P29, DOI 10.1108/09534819010142139; 2012, Journal of Town and City Management, V2, P369; 2014, Apresentação do projeto; 2007, Geography Com, V1, P6 95; 2001, Organizational Dynamics, V29, P143; 2011, Empresariamento urbano: conc epção, estratégias e críticas; Saraiva Luiz Alex Silva, 2002, Rev. . contemp., V6, P1 87, DOI 10.1590/S1415-65552002000100011 43 0 0 3 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir

Rio de Janeiro 1807-7692 09 2015 12 3 268 287 10.1590/1807-7692bar2015140080 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922015000300268 J Alperstedt, Graziela Dias; Bulgacov, Sergio Environmental Ma nagement, Strategic Practices and Praxis: A Study in Santa Catarina Industrial C ompanies BAR - Brazilian istration Review English research-article environmental management; strategic practices; s trategic praxis; canonical correlation; industrial companies This article analyzed the correlation between strategic praxis related to enviro nmental management in Santa Catarina industrial companies and their strategic pr actices. This quantitative study is based on the theoretical foundations of envi ronmental management and strategy as practice. Praxis (environmental management) is understood as a cluster of three perspectives: product design, main processe s and system. The data were collected by way of an online questionnaire, with 225 completed and submitted to canonical correlation multivariate analysis using SPSS software, confirming the hypothesis that there is a correlation betw een companies' praxis (environmental management) and strategic practices. Howeve r, the correlation best represents the original variables at the system level, seeking to value the correlation. Likewise, not all original variables ma ke up the new canonical variable, which suggests that there are new implications . [Bulgacov, Sergio] Fundação Getúlio Vargas, Brazil; [A lperstedt, Graziela Dias] Universidade do Estado de Santa Catarina, Brazil Acselrad H., 2004, Apresentação: de "bota foras" e "zonas de sacrifício" - um panorama dos conflitos ambientais no Estado do Rio de Janeiro, P7; SIMON FL, 1992, COLUM BIA J WORLD BUS, V27, P268; Jarzabkowski P, 2009, J MANAGE STUD, V46, P1255, DOI 10.1111/j.1467-6486.2009.00853.x; Cordano M, 2000, ACAD MANAGE J, V43, P627, DO I 10.2307/1556358; Whittington R, 2006, ORGAN STUD, V27, P613, DOI 10.1177/01708 40606064101; Banerjee SB, 2001, J MANAGE STUD, V38, P489, DOI 10.1111/1467-6486. 00246; Simpson D, 2010, BUS STRATEG ENVIRON, V19, P104, DOI 10.1002/bse.626; ARO RA S, 1995, J ENVIRON ECON MANAG, V28, P271, DOI 10.1006/jeem.1995.1018; Marcus AA, 2009, ACAD MANAGE PERSPECT, V23, P17; Forza C, 2002, INT J OPER PROD MAN, V2 2, P152, DOI 10.1108/01443570210414310; Nehrt C, 1998, ACAD MANAGE REV, V23, P77 , DOI 10.2307/259100; Sharma S, 2000, ACAD MANAGE J, V43, P681, DOI 10.2307/1556 361; Jarzabkowski P, 2007, HUM RELAT, V60, P5, DOI 10.1177/0018726707075703; Hen riques I, 1996, J ENVIRON ECON MANAG, V30, P381, DOI 10.1006/jeem.1996.0026; Het tige H, 1996, WORLD DEV, V24, P1891, DOI 10.1016/S0305-750X(96)00076-9; Klassen RD, 1996, MANAGE SCI, V42, P1199, DOI 10.1287/mnsc.42.8.1199; Child J, 2005, J M ANAGE STUD, V42, P95, DOI 10.1111/j.1467-6486.2005.00490.x; Handfield R, 2002, E UR J OPER RES, V141, P70, DOI 10.1016/S0377-2217(01)00261-2; Donnelly K, 2006, J CLEAN PROD, V14, P1357, DOI 10.1016/j.jclepro.2005.11.029; Adams RB, 2011, STRA TEGIC MANAGE J, V32, P1331, DOI 10.1002/smj.940; Aragon-Correa JA, 2004, J BUS R ES, V57, P964, DOI 10.1016/S0148-2963(02)00500-3; Jarzabkowski P, 2009, INT J MA NAG REV, V11, P69, DOI 10.1111/j.1468-2370.2008.00250.x; Emirbayer M, 1998, AM J SOCIOL, V103, P962, DOI 10.1086/231294; Bonilla SH, 2010, J CLEAN PROD, V18, P1 , DOI 10.1016/j.jclepro.2009.09.001; Gerner S, 2005, INT J PROD RES, V43, P195, DOI 10.1080/00207540412331270414; Henriques I, 1999, ACAD MANAGE J, V42, P87, DO I 10.2307/256876; Aragon-Correa JA, 2008, J ENVIRON MANAGE, V86, P88, DOI 10.101 6/j.jenvman.2006.11.022; Humphreys PK, 2003, J MATER PROCESS TECH, V138, P349, D OI 10.1016/S0924-0136(03)00097-9; Aragon-Correa JA, 2013, ORGAN ENVIRON, V26, P1 39, DOI 10.1177/1086026613489034; Barbieri J. C., 2006, Gestão ambiental empresari al: conceitos, modelos e instrumentos; Brown H. S., 2013, Societal innovation in a constrained world: theoretical and empirical perspectives, P1; Chia R., 2010, Epistemological alternatives for researching strategy as practice: building and dwelling worldviews, P23; Christmann P, 2000, ACAD MANAGE J, V43, P663, DOI 10. 2307/1556360; Copeland B. R., 2008, The pollution haven hypothesis, P49; Coyle J . J., 2015, Environmentally sustainable supply chain management: an evolutionary framework, P365; Hair JF, 2009, Análise multivariada de dados; HART SL, 1995, ACA D MANAGE REV, V20, P986, DOI 10.2307/258963; Hrdlicka H., 2009, As boas práticas d e gestão ambiental e a influência do desempenho exportador: um estudo sobre as grand es empresas exportadoras brasileiras; Hrdlicka H., 2010, Influência das práticas de

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, ORG ORG MAT AGENCY D, P3; Czarniawska Barbara, 2008, Qualitative Research in O rganizations and Management, V3, DOI 10.1108/17465640810870364; Davis C., 2012, PRACTICE LEARNING CH, P133; Gherardi S., 2015, Conclusions: towards an understan ding of education as a social practice, P173; Gherardi S., 2006, Organizational knowledge: the texture of workplace learning; Gherardi S., 2012, How to conduct a practice-based study: problems and methods; Heidegger Martin, 1996, BEING TIME ; Landri P., 2012, A re-turn to practice- practice-based studies of education, P 85; Latour B., 2005, Reassembling the social: An introduction to actor-network-t heory; Latour B., 2013, "What's the story?" Organizing as a mode of existence, P 37; Llewellyn N, 2008, ORGAN STUD, V29, P763, DOI 10.1177/0170840608088766; MERR IAM S. B., 2009, Qualitative research: A guide to design and implementation; Nic olini D., 2013, Practice theory, work, & organization: an introduction; Nicolini D., 2003, Knowing in organizations: a practice-based approach; Reckwitz A., 200 2, EUR J SOC THEORY, V5, P243, DOI DOI 10.1177/13684310222225432; Roulston K, 20 15, QUAL INQ, V21, P332, DOI 10.1177/1077800414563803; Schatzki T., 2001, INTRO PRACTICE TURN, P1; Schatzki T. R., 1996, Social practices: a wittgensteinian app roach to human activity and the social; Whittington R, 1996, LONG RANGE PLANN, V 29, P731, DOI 10.1016/0024-6301(96)00068-4; Wittgenstein L., 1953, Philosophical Investigations; Yanow D., 1993, J MANAGEMENT INQUIRY, V2, P373, DOI 10.1177/105 649269324010; Santos Leonardo Lemos da Silveira, 2015, Organ. Soc., V22, P79, DO I 10.1590/1984-9230724; Bispo Marcelo de Souza, 2012, Rev. . contemp., V16, P 684, DOI 10.1590/S1415-65552012000500004; 2014, Revista de istração da Unimep, V12, P108; 1992, Academy of Management Review, V17, P568; 2012, Journal of Educa tion and Work, V25, P1; 2014, Qualitative Research in Organizations and Manageme nt: an International Journal, V9, P134; 2013, Revista Interdisciplinar de Gestão S ocial, V2, P35; 2013, Revista Interdisciplinar de Gestão Social, V2, P13 46 0 0 1 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2015 12 3 309 323 10.1590/1807-7692bar2015150026 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000300309 J Ferreira, Luciana Carvalho de Mesquita When a Thousand Words Ar e (Not) Enough: An Empirical Study of the Relationship between Firm Performance and Attention to Shareholders BAR - Brazilian ist ration Review English research-article attention-based view; financial performance; resource dependence; shareholder; stakeholder theory The aim of this study is to concurrently test the explanatory power of the atten tion-based view (ABV) of the firm and of the resource dependence theory (RDT).We propose a conceptual model of attention to shareholders based on assumptions of both ABV and RDT. We test these hypotheses using a unique dataset, consisting o f content-analyzed data on attention allocation for 313 firms from 24 different countries. Our research findings highlight the complementary nature of the RDT a nd ABV and add to the literature about attention, providing empirical evidence a nd theoretical explanation for the scarcely explored relationship between firm p erformance and organizational attention. [Ferreir a, Luciana Carvalho de Mesquita] Insper Instituto de Ensino e Pesquisa, Brazil Aiken L.S., 1991, Multiple regression: Testing and interpreting interactions.; D uriau VJ, 2007, ORGAN RES METHODS, V10, P5, DOI 10.1177/1094428106289252; Aguile ra RV, 2003, ACAD MANAGE REV, V28, P447; STAW BM, 1983, SCI QUART, V28, P5 82, DOI 10.2307/2393010; Dalton DR, 1998, STRATEGIC MANAGE J, V19, P269, DOI 10. 1002/(SICI)1097-0266(199803)19:3<269::AID-SMJ950>3.0.CO;2-K; Crossland C, 2007, STRATEG MANAGE J, V28, P767, DOI 10.1002/smj.610; ABRAHAMSON E, 1994, ACAD MANAG E J, V37, P1302, DOI 10.2307/256674; Ocasio W, 2005, ADV STRAT M, V22, P39, DOI 10.1016/S0742-3322(05)22002-8; Abrahamson E, 1997, J ORGAN BEHAV, V18, P513, DOI 10.1002/(SICI)1099-1379(199711)18:1+<513::AID-JOB905>3.3.CO;2-#; Drees JM, 2013 , J MANAGE, V39, P1666, DOI 10.1177/0149206312471391; Sundaram AK, 2004, ORGAN S CI, V15, P350, DOI 10.1287/orsc.1040.0068; Cho TS, 2006, ORGAN SCI, V17, P453, D OI 10.1287/orsc.1060.0192; EMERSON RM, 1962, AM SOCIOL REV, V27, P31, DOI 10.230 7/2089716; DAVENI RA, 1990, SCI QUART, V35, P634, DOI 10.2307/2393512; Agu ilera RV, 2008, ORGAN SCI, V19, P475, DOI 10.1287/orsc.1070.0322; Matten D, 2008 , ACAD MANAGE REV, V33, P404; Sonpar K, 2008, ORGAN RES METHODS, V11, P795, DOI

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ternational Journal of Marketing Studies, V3, P165; 1993, European Journal of Ma rketing, V27, P39 71 0 0 6 6 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2015 12 2 169 189 10.1590/1807-769 2bar2015140057 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922015000200169 J Ávila, Henrique de Azevedo; Rocha, Angela da; Silva, Jorge Ferreira da Brazilian Multinationals' Ownership Mode: The Influence of Institutional Factors and Firm Characteristics BAR - Brazilian ist ration Review English research-article institutionalism; ownership mode ; institutional distance; regulatory environment This work investigates whether host countries institutional factors and firm cha racteristics can help the understanding of Brazilian multinationals' choices of ownership mode for their foreign direct investments (FDI). Brazil is a privilege d locus for research on emerging market multinationals (EMNEs), given its growin g stock of outward FDI. The paper contributes to a better understanding of the i nternational strategic choices of EMNEs. First, the phenomenon under study is ex amined using the theoretical lenses of institutionalism. Second, the study looks at the relationship between state and choice of ownership mode, a new i ssue in the area of international business. Third, differences between the decis ions taken by manufacturing and service EMNEs are also examined. Fourth, the stu dy focuses on an emerging country, Brazil. The quality of the regulatory environ ment of the host country, and differences in beliefs, cultural identity and mana gement practices between the host country and the country of origin are factors of the institutional environment significantly related to the choice of ownershi p mode by Brazilian EMNEs. As to firm characteristics, our results show that sta te favors the choice of t ventures, and that service EMNEs also sign ificantly prefer t ventures, when compared to manufacturing firms. The findi ngs also the view that EMNEs are less sensitive to institutional weaknes ses in host countries. [Silva, Jorge Ferreira da] Ponti fícia Universidade Católica do Rio de Janeiro, Brazil; [Rocha, Angela da] Pontifícia U niversidade Católica do Rio de Janeiro, Brazil; [Ávila, Henrique de Azevedo] Banco N acional de Desenvolvimento Econômico e Social, Brazil Agarwal S., 1994, Journal of International Marketing, V2, P63; AGARWAL S, 1992, J INT BUS STUD, V23, P1, DOI 10.1057/palgrave.jibs.8490257; ANDERSON E, 1986, J INT BUS STUD, V17, P1, DOI 10.1057/palgrave.jibs.8490432; Chan CM, 2008, STRATEG MANAGE J, V29, P1179, DOI 10.1002/smj.705; Contractor FJ, 1998, J INT BUS STUD, V29, P325, DOI 10.1057/palgrave.jibs.8490039; Brouthers KD, 2013, J INT BUS STU D, V44, P14, DOI 10.1057/jibs.2012.23; Cui L, 2012, J INT BUS STUD, V43, P264, D OI 10.1057/jibs.2012.1; ERRAMILLI MK, 1993, J MARKETING, V57, P19, DOI 10.2307/1 251852; Quer D, 2012, ASIA PAC J MANAG, V29, P1089, DOI 10.1007/s10490-011-92477; Tung RL, 2010, J INT BUS STUD, V41, P1259, DOI 10.1057/jibs.2010.41; KOGUT B, 1988, J INT BUS STUD, V19, P411, DOI 10.1057/palgrave.jibs.8490394; Barkema HG, 1998, ACAD MANAGE J, V41, P7, DOI 10.2307/256894; Ramamurti R, 2012, GLOB STRAT EG J, V2, P41, DOI [10.1002/gsj.1025, 10.1111/j.2042-5805.2011.01025.x]; Holburn GLF, 2010, STRATEGIC MANAGE J, V31, P1290, DOI 10.1002/smj.860; Slangen AHL, 20 09, INT BUS REV, V18, P276, DOI 10.1016/j.ibusrev.2009.02.014; Kostova T, 2002, ACAD MANAGE J, V45, P215, DOI 10.2307/3069293; Morschett D, 2010, J INT MANAG, V 16, P60, DOI 10.1016/j.intman.2009.09.002; Dikova D, 2007, J INT BUS STUD, V38, P1013, DOI 10.1057/palgrave.jibs.8400297; Estrin S, 2009, J MANAGE STUD, V46, P1 171, DOI 10.1111/j.1467-6486.2009.00838.x; Dunning JH, 2008, ASIA PAC J MANAG, V 25, P573, DOI 10.1007/s10490-007-9074-z; Kostova T, 1999, ACAD MANAGE REV, V24, P308, DOI 10.2307/259084; Phillips N, 2009, STRATEG ORGAN, V7, P339, DOI 10.1177 /1476127009337439; Brouthers KD, 2003, J MANAGE STUD, V40, P1179, DOI 10.1111/14 67-6486.00376; Meyer KE, 2001, J INT BUS STUD, V32, P357, DOI 10.1057/palgrave.j ibs.8490957; Hennart JF, 1998, J INT BUS STUD, V29, P515, DOI 10.1057/palgrave.j ibs.8490005; Delios A, 1999, STRATEGIC MANAGE J, V20, P915, DOI 10.1002/(SICI)10 97-0266(199910)20:10<915::AID-SMJ51>3.0.CO;2-0; [Anonymous], 2002, NEW INSTITUTI ONALISM, DOI 10.1016/S0742-3322(02)19011-5; Dow D, 2011, MANAGE INT REV, V51, P3 21, DOI 10.1007/s11575-011-0080-5; Buckley PJ, 2007, J INT BUS STUD, V38, P499,

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rofile of consumers that helps firms select buzz agents for WOMM initiatives. [Claro, Danny Pimentel; Bortoluzzo, Adriana Bruscato] Insper Instituto de Ensino e Pesquisa, Brazil Cheema A, 2010, J MARKETING RES, V47, P553; Kaikati AM, 2004, CALIF MANAGE REV, V46, P6; Wang LC, 2007, J MARKET ING, V71, P143, DOI 10.1509/jmkg.71.3.143; Kumar V, 2007, HARVARD BUS REV, V85, P139; FEICK LF, 1987, J MARKETING, V51, P83, DOI 10.2307/1251146; Nam H, 2014, J MARKETING, V78, P21; Mazar N, 2008, J MARKETING RES, V45, P633, DOI 10.1509/jmk r.45.6.633; Godes D, 2004, MARKET SCI, V23, P545, DOI 10.1287/mksc.1040.0071; He ndin HM, 1997, J RES PERS, V31, P588, DOI 10.1006/jrpe.1997.2204; [Anonymous], 2 000, HARVARD BUSINESS NOV; Keller KL, 2003, J CONSUM RES, V29, P595, DOI 10.1086 /346254; BROOKS RC, 1957, J MARKETING, V22, P154, DOI 10.2307/1247212; REINGEN P H, 1984, J CONSUM RES, V11, P771, DOI 10.1086/209013; Weiss AM, 2008, J MARKETIN G RES, V45, P425, DOI 10.1509/jmkr.45.4.425; Goldenberg J, 2009, J MARKETING, V7 3, P1; Haenlein M, 2013, J MARKETING, V77, P65; Vazire S, 2008, J RES PERS, V42, P1439, DOI 10.1016/j.jrp.2008.06.007; Beckman CM, 2002, SCI QUART, V47, P 92, DOI 10.2307/3094892; Kozinets RV, 2010, J MARKETING, V74, P71; Patterson I, 2007, INT J CONSUM STUD, V31, P528, DOI 10.1111/j.1470-6431.2007.00609.x; Schmit t P, 2011, J MARKETING, V75, P46, DOI 10.1509/jmkg.75.1.46; Kumar V, 2010, J MAR KETING, V74, P1; BROWN JJ, 1987, J CONSUM RES, V14, P350, DOI 10.1086/209118; Ch evalier JA, 2006, J MARKETING RES, V43, P345, DOI 10.1509/jmkr.43.3.345; FRENZEN J, 1993, J CONSUM RES, V20, P360, DOI 10.1086/209355; BAUMGART.SA, 1975, J MARK ETING RES, V12, P12, DOI 10.2307/3150653; Bughin J., 2010, MCKINSEY Q, V2, P113; Court D. C., 2005, McKinsey Quarterly, P1; DICHTER E, 1966, HARVARD BUS REV, V4 4, P147; Dillman D. A., 2000, Mail and Internet Surveys: The Tailored Design Met hod; GATIGNON H, 1986, ADV CONSUM RES, V13, P534; HAIR J. F, 1998, Multivariate Data Analysis; Joachimsthaler E., 2010, Social currency; JOHN OP, 1994, J PERS S OC PSYCHOL, V66, P206, DOI 10.1037//0022-3514.66.1.206; KING CW, 1970, J MARKETI NG RES, V7, P43, DOI 10.2307/3149505; Lester D. A., 2005, Services Marketing Qua rterly, V27; MCCRAE RR, 1987, J PERS SOC PSYCHOL, V52, P81, DOI 10.1037/0022-351 4.52.1.81; Murphy L, 2007, INT J CONSUM STUD, V31, P517, DOI 10.1111/j.1470-6431 .2007.00608.x; RASKIN R, 1988, J PERS SOC PSYCHOL, V54, P890, DOI 10.1037/0022-3 514.54.5.890; Van den Bulte C., 2007, Social networks and marketing. Relevant kn owledge series; You Y, 2015, J MARKETING, V79, P19, DOI 10.1509/jm.14.0169 41 0 0 6 6 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2015 12 2 209 228 10.1590/1807-7692bar2015140076 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922015000200209 J Carneiro, Jorge; Farias, Salomão Alencar de EDITORIAL BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2015 12 1 0 0 10.1590/1807-7692bar2015150009 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922015000100001 J Romeiro, Alexandre Anderson; Wood Jr, Thomaz Bounded creativi ty: understanding the restrictions on creative work in advertising agencies BAR - Brazilian istration Review English research-article creativi ty; social psychology of creativity; creative industries; advertising agencies The theme of creativity has gained prominence among practitioners and academics, and the emergence of creative industries, which combine creativity and commerci al logic, has rendered the topic even more relevant. Creativity is frequently as sociated with the existence of flexible organizational structures and organizati onal cultures that favor autonomy and freedom of action. However, organizations commonly impose limits on the actions of creative professionals because of the t imescales, budgets, and business and customer demands inherent to the organizati onal context. Knowledge of creativity in academia has advanced considerably in r ecent decades. However, empirical studies investigating the restrictions imposed on creative work in organizations are lacking. This study addresses this gap in the literature. Our objective was to investigate creativity within advertising agencies, a creative industry sector. The results reveal that creativity in such environments is marked by collective work, conditioned by time pressures for pe

rforming tasks, and influenced by the tension that originates from the interacti on between two dimensions: the search for originality and the need for acceptanc e. On the basis of this research, we propose the concept of bounded creativity, which reflects the weakening of the creative experience in organizations. Fundação Getúlio Vargas, Brazil Amabile TM, 1996, Creati vity in context: Update the social psychology ofcreativity; Zhou J, 2001, ACAD M ANAGE J, V44, P682, DOI 10.2307/3069410; Hargadon AB, 2006, ORGAN SCI, V17, P484 , DOI 10.1287/orsc.1060.0200; Hennessey BA, 2010, ANNU REV PSYCHOL, V61, P569, D OI 10.1146/annurev.psych.093008.100416; Sternberg RJ, 2006, CREATIVITY RES J, V1 8, P87, DOI 10.1207/s15326934crj1801_10; Corley KG, 2004, SCI QUART, V49, P173; George JM, 2001, J APPL PSYCHOL, V86, P513, DOI 10.1037//0021-9010.86.3.51 3; Frey BS, 2001, J ECON SURV, V15, P589, DOI 10.1111/1467-6419.00150; Ryan RM, 2000, AM PSYCHOL, V55, P68, DOI 10.1037//0003-066X.55.1.68; Shalley CE, 1997, CR EATIVITY RES J, V10, P337, DOI 10.1207/s15326934crj1004_5; Polzer JT, 2002, I N SCI QUART, V47, P296, DOI 10.2307/3094807; Baer M, 2006, J APPL PSYCHOL, V91, P963, DOI 10.1037/0021-9010.91.4.963; Taylor A, 2006, ACAD MANAGE J, V49, P723; Amabile TM, 1996, ACAD MANAGE J, V39, P1154, DOI 10.2307/256995; Rietzschel EF, 2007, J EXP SOC PSYCHOL, V43, P933, DOI 10.1016/j.jesp.2006.10.014; Elsbach KD, 2009, HUM RELAT, V62, P1041, DOI 10.1177/0018726709335538; Simonton DK, 1999, PS YCHOL INQ, V10, P309; Tierney P, 2004, J MANAGE, V30, P413, DOI 10.1016/j.jm.200 2.12.001; Amabile TM, 2012, J CREATIVE BEHAV, V46, P3, DOI 10.1002/jocb.001; Ama bile TM, 2004, LEADERSHIP QUART, V15, P5, DOI 10.1016/j.leaqua.2003.12.003; Madj ar N, 2009, HUM PERFORM, V22, P128, DOI 10.1080/08959280902743501; BARDIN L., 19 79, ANALISE CONTEUDO; Bendassolli Pedro F., 2009, Rev. . empres., V49, P10, D OI 10.1590/S0034-75902009000100003; Brown K. N., 1996, Grammatical design and bo unded creativity; Csikszentmihalyi M, 1997, The nature of creativity, P325; Edmo ndson A. C., 2006, CREATIVITY INNOVATIO, P109; Florida R, 2000, RISE CREATIVE CL ASS; Glaser B., 1967, The discovery of grounded theory; Gray D. E., 2004, DOING RES REAL WORLD; Hartley John, 2005, CREATIVE INDUSTRIES; Hoegl M, 2008, RES POLI CY, V37, P1382, DOI 10.1016/j.respol.2008.04.018; Kanter M., 1988, Research in o rganizationalbehavior, P123; Kirton M., 1994, Adaptors and innovators styles of creativity and problem solving; Moeran B, 2009, HUM RELAT, V62, P963, DOI 10.117 7/0018726709335541; Santos G., 2005, Princípios da publicidade; Schein EH, 2009, C ultura organizacional e liderança; Throsby D., 2008, CULTURAL TRENDS, V17, P147, D OI 10.1080/09548960802361951; Zhou J., 2008, HDB ORG CREATIVITY, P125; 2012, Jou rnal of Management,, V38, P1362; 2001, Creative industries mapping documents 200 1; 1993, Harvard Business Review,, V80, P52; 2007, Journal of Organizational Beh avior,, V28, P523; 2003, Scandinavian Journal of Educational Research,, V47, P25 3; 1993, Human Resource Management Review,, V3, P185; 2004, Organization Science ,, V15, P310; 2012, The Qualitative Report,, V17, P1; 2007, The Academy of Manag ement Annals,, V1, P439 47 0 0 7 10 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2015 12 1 1 21 10.1590/1807-769 2bar2015140007 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922015000100002 J Badham, Richard; Cançado, Vera L.; Darief, Temi An introduction to the 5M framework: reframing change management education BAR - Brazilian istration Review English research-article change; rationality; drama; leadership; education The purp ose of this paper is to introduce a reflective and critical rhetorical framework capable of replacing traditional approaches to change management and its educat ion. This framework conceptualises managing change as the Mindful Mobilising of Maps, Masks and Mirrors and provides a comprehensive integration of the processu al, practice and critical academic literature on change management. It adopts a drama-tic approach, combining dramaturgical and pragmatic approaches to organisa tions and change. This paper introduces the framework, the manner of its deliver y as an MBA subject, and the varying perceptions of its nature and impact held b y a number of mature middle management MBA students who had attended the course. The documentation of student interpretations draws on the learning diaries comp leted by MBA students in two deliveries of the subject at a leading business sch

ool in Australia. It is argued that the framework provides a working model of a reflective and critical approach to change management that resonates with mature managers, and concludes with recommendations for future research and developmen t. [Cançado, Vera L.] Fundação Pedro Leopoldo, Brazil; [B adham, Richard; Darief, Temi] Macquaire University, Australia Cançado, V era L./L-8352-2013 Cançado, Vera L./0000-0003-4874-0553 Alexander JC, 20 03, MEANINGS SOCIAL LIFE, P11; Spicer A, 2009, HUM RELAT, V62, P537, DOI 10.1177 /0018726708101984; Vera D, 2004, ORGAN STUD, V25, P727, DOI 10.1177/017084060404 2412; MORGAN G, 1980, SCI QUART, V25, P605, DOI 10.2307/2392283; Weick KE, 1999, ANNU REV PSYCHOL, V50, P361, DOI 10.1146/annurev.psych.50.1.361; MARCH JG , 1983, AM POLIT SCI REV, V77, P281, DOI 10.2307/1958916; Alexander JC, 2004, SO CIOL THEOR, V22, P527, DOI 10.1111/j.0735-2751.2004.00233.x; Clark T, 2004, J MA NAGE STUD, V41, P37, DOI 10.1111/j.1467-6486.2004.00420.x; Sinclair A, 2007, MAN AGE LEARN, V38, P458, DOI 10.1177/1350507607080579; Schreyogg G, 2004, ORGAN STU D, V25, P691, DOI 10.1177/0170840604042410; Argyris C, 2010, Organizational trap s: leadership, culture, organizational design; Ariely D, 2008, Predictably irrat ional: the hidden forces that shape our destiny; Badham R, 2012, ROUTLEDGE COMPA NION, P187; Beckhard R, 1969, Organization development: strategies and models; B ennis W. G., 1969, Organization development: its nature, origins and prospects; Boal A., 1979, THEATER OPPRESSED; Bruch H, 2011, Fully charged: How great leader s boost their organisation's energy and ignite high performance; Buchanan D, 200 8, Power, politics and organizational change: winning the turf game; Buchanan D, 1992, The expertise of the change agent: public performance and backstage activ ity; Burke K., 1969, GRAMMAR MOTIVES; Burke K, 1984, Attitudes toward history; C ollins D, 1998, Organizational change: sociological perspectives; Czarniawska-Jo erges B, 1997, Narrating the organization: dramas of institutional identity; Dar ief T, 2011, Verfremdung in management education: initiating critical reflection ; Dawson P, 2003, Understanding organisational change; Edgley Charles, 2003, HDB SYMBOLIC INTERAC, P141; Foss N, 2001, From thin to thick bounded rationality in the economics of organization: an explorative discussion; FREIRE P., 1987, Peda gogia do oprimido; Fuda P, 2011, HARVARD BUS REV, V89, P145; GEERTZ C., 1973, Th e interpretation of cultures: selected essays; Goffman E., 1959, PRES SELF EV LI F; Grint K, 2001, ARTS LEADERSHIP; Harre R., 1973, The explanation of social beh aviour; Hendry C, 1996, HUM RELAT, V49, P621, DOI 10.1177/001872679604900505; Ja bri M, 2012, Managing organizational change: process, construction and dialogue; Kanter RM, 2002, MIT SLOAN MANAGE REV, V43, P76; Karreman D., 2001, LANGUAGE OR G, P89; Langer E., 1990, MINDFULNESS; Lanham R. A., 1993, The electronic word; L ong Maebh, 2010, Derrida and a Theory of Irony: Parabasis and Parataxis; Mangham I., 1983, BEYOND METHOD, P219; Mangham I. L., 1987, Organization as theatre: a social psychology of dramatic appearances; Mangham IL, 1991, DOING MANAGING; Mar ch JD, 1994, A primer on decision making how decision happen; MARCH JG, 1981, AD MIN SCI QUART, V26, P563, DOI 10.2307/2392340; McCloskey D. N., 1994, Knowledge and persuasion in economics; 1997, American Journal of Sociology,, V83, P340; Mi ntzberg H., 2009, MANAGING; Pfeffer J, 1994, Managing with power:politics and in fluence in organizations; Schein E. H., 1969, Process consultation: its role in organization development; Sense A., 2008, Cultivating the learning within projec ts; Stacey R, 2012, Tools and techniques of leadership and management: meeting t he challenge of complexity; Turner V. R., 1985, On the edge of the bush: anthrop ology as experience; Turner V.W, 1982, From ritual to theatre: The human serious ness of play; Waltzer M, 1994, Thick and thin: moral argument at home and abroad ; WEBER M., 1947, The theory of social and economic organization; Weick K. E, 20 01, Managing the unexpected: assuring high performance in an age of complexity; Weick Karl, 2000, Making sense of the organization; 2003, Electronic Journal of Sociology,, V2, P1; 2008, Philosophical Papers,, V37, P337; 2001, The Academy of Management Journal,, V44, p, 755; 1985, Communication Quarterly,, V33, P17 62 0 0 1 1 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2015 12 1 22 38 10.1590/1807-7692bar2015140033 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922015000100003 J Wegner, Douglas; Alievi, Rejane Maria; Begnis, Heron Sérgio Moreira

The life cycle of small-firm networks: an evaluation of Brazilian business netwo rks BAR - Brazilian istration Review English research-article small-firm networks (SFNs); cooperation; life cycle; int erorganizational relations Interorganizational agre ements and cooperative business networks became an important strategy for compan ies facing competitive disadvantages. Specially small and medium firms adopted c ollaborative network models as a way to overcome common problems. Over 1,000 sma ll-firm networks (SFNs) are estimated to have been created in Brazil since the y ear 2000. This study aimed to propose a SFNs life cycle model, applying it to a sample of twenty-eight SFNs established in two regions of southern Brazil. The r esults revealed that 68% of the analyzed SFNs are declining or no longer in busi ness. Among the active business networks, 21% remain at the development stage, a nd only 11% have achieved consolidation. Most SFNs analyzed fell into a stage of decline early on in the life cycle, incapable of reaching Consolidation. Althou gh results are restricted to the analyzed sample, our study highlights that majo r managerial efforts are necessary to reach the consolidation stage due to netwo rk complexity and expectations of network . We conclude the paper by pres enting subsidies for public policy makers and strategies that SFNs may adopt to reach the status of consolidated networks. [Alievi, Rejane Maria; Begnis, Heron Sérgio Moreira] Universidade de Santa Cruz do Sul, Br azil; [Wegner, Douglas] Universidade do Vale do Rio dos Sinos, Brazil Adizes I, 1999, Managing corporate life cycles; Ahlstrom-Sodeling R., 2003, J SM ALL BUSINESS ENT, V10, P444, DOI 10.1108/14626000310504756; Dean J, 1997, J SMAL L BUS MANAGE, V35, P78; Jap SD, 2007, MANAGE SCI, V53, P260, DOI 10.1287/mnsc.10 60.0610; Leana CR, 2006, ORGAN SCI, V17, P353, DOI 10.1287/orsc.1060.0191; Poppo L, 2002, STRATEGIC MANAGE J, V23, P707, DOI 10.1002/smj.249; Jarvensivu T, 2009 , IND MARKET MANAG, V38, P654, DOI 10.1016/j.indmarman.2009.04.005; Bachmann R, 2001, ORGAN STUD, V22, P337, DOI 10.1177/0170840601222007; JARILLO JC, 1988, STR ATEGIC MANAGE J, V9, P31, DOI 10.1002/smj.4250090104; RING PS, 1994, ACAD MANAGE REV, V19, P90, DOI 10.2307/258836; Knight L, 2002, HUM RELAT, V55, P427, DOI 10 .1177/0018726702055004462; ZAHEER A, 1995, STRATEGIC MANAGE J, V16, P373, DOI 10 .1002/smj.4250160504; Jiang X, 2008, J INT MANAG, V14, P173, DOI 10.1016/j.intma n.2007.09.002; Provan KG, 2012, PUBLIC REV, V72, P638, DOI 10.1111/j.15406210.2012.02595.x; GRANDORI A, 1995, ORGAN STUD, V16, P183, DOI 10.1177/01708406 9501600201; Fiol LJC, 2011, J BUS IND MARK, V26, P132, DOI 10.1108/0885862111111 2302; Lazzarini SG, 2007, STRATEGIC MANAGE J, V28, P345, DOI 10.1002/smj.587; Kr ishnan R, 2006, ACAD MANAGE J, V49, P894; Yu CMJ, 2006, IND MARKET MANAG, V35, P 128, DOI 10.1016/j.indmarman.2005.01.004; Podolny JM, 1998, ANNU REV SOCIOL, V24 , P57, DOI 10.1146/annurev.soc.24.1.57; Spekman RE, 1998, J MANAGE STUD, V35, P7 47, DOI 10.1111/1467-6486.00118; Human SE, 1997, ACAD MANAGE J, V40, P368, DOI 1 0.2307/256887; Balbinot Zandra, 2009, Rev. . contemp., V13, P604, DOI 10.1590 /S1415-65552009000400006; BALESTRIN A., 2008, Journal of Knowledge Management, V 12, P94; Bertalanffy Ludwig Von, 1975, Teoria geral dos sistemas; Bjorn A, 2013, INT J LIFE CYCLE ASS, V18, P812, DOI 10.1007/s11367-012-0524-6; BORTOLASO I., 2 012, Revista Brasileira de Gestão de Negócios, V14, P419; Casarotto N, 1998, Redes d e pequenas e médias empresas e desenvolvimento local; Cassell C, Qualitative metho ds in organizational research: a practical guide; Cooper D. R., 2008, Business r esearch methods; COUTINHO L., 1994, Estudo da competitividade da indústria brasile ira; Creswell J.W., 1994, Research design, qualitative & quantitative approaches ; Cropper S, 2008, OXFORD HDB INTERORGA, P635; DAUNNO TA, 1987, ACAD MANAGE REV, V12, P534, DOI 10.2307/258519; Castro Marcos de, 2011, Rev. . contemp., V15, P25, DOI 10.1590/S1415-65552011000100003; Magalhães Juliano Machado de, 2009, Rev . . contemp., V13, P583, DOI 10.1590/S1415-65552009000400005; DWYER FR, 1987, J MARKETING, V51, P11, DOI 10.2307/1251126; Ebers M., 1997, FORMATION INTERORGA N, P265; FLICK U, 2009, Desenho da pesquisa qualitativa; Gray D. E, 2008, Doing research in the real world; Hibbert P, 2008, OXFORD HDB INTERORGA, P390; Hoffman n V. E., 2011, Latin America Business Review, V12, P143; Inkpen AC, 2005, ACAD M ANAGE REV, V30, P146, DOI 10.5465/AMR.2005.15281445; Jarillo J. C., 1993, Strate gic networks: creating the borderless organization; Kilduff M, 2003, Social netw orks and organizations; Krippendorff K., 2013, Content analysis: An introduction

to its methodology; Lazzarini Sergio G., 2008, BAR, Braz. . Rev., V5, P19, D OI 10.1590/S1807-76922008000100003; Neuendorf K. A., 2002, The content analysis guidebook; PRIGOGINE I., 1996, O fim das certezas: tempo, caos e as leis da natu reza; Provan K. G., 2007, J PUBL RES THEOR, V18, P229, DOI 10.1093/jopart/mu m015; Sydow J., 1998, TRUST ORG CONCEPTUAL, P31; Theurl T, 2005, OKON KOOP, V4, P149; Todeva E, 2006, Business networks: strategy and structure; VARELA F G, 197 4, Biosystems, V5, P187, DOI 10.1016/0303-2647(74)90031-8; Estivalete Vania de Fát ima Barros, 2008, BAR, Braz. . Rev., V5, P319, DOI 10.1590/S1807-769220080004 00006; Veltmann L, 2009, Eckpfeiler des erfolgs im mittelstand.Verbundgruppe & K ooperation, P8; Verschoore J., 2004, REDES COOPERACAO NOV, P15; Verschoore Jorge Renato, 2008, Rev. . contemp., V12, P1043, DOI 10.1590/S1415-655520080004000 08; Wood T. Jr, 2000, Mudança organizacional: liderança, teoria do caos, qualidade t otal, recursos humanos, logística integrada, inovações gerenciais, cultura organizacio nal; 2010, Anais...; 2013, Revista Base,, V10, P43; 2006, Revista Brasileira de Gestão de Negócios,, V8, P33; 2002, Mapeamento das centrais e redes de negócio 2011; W egner Douglas, 2012, RAM, Rev. . Mackenzie, V13, P145, DOI 10.1590/S1678-6971 2012000100007; 2002, Managerial Auditing Journal,, V17, P546; 2008, Mapeamento d as centrais e redes de negócio 2008; 2010, Revista de istração e Inovação,, V7, P193; 2012, African Journal of Business Management,, V6, P129; 2011, Revista de Ciência s da istração,, V13, P220; Programas e ações do governo 2010; Las CCS em cifras; 20 12, Revista de istração da USP,, V47, P180; 2008, Revista de istração Eletrônica ,, V1, P1; 2011, Revista de istração e Inovação,, V8, P182 74 0 0 3 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2015 12 1 39 62 10.1590/1807-7692bar2015140030 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000100004 J Amorim, João Guilherme Barbosa de; Almeida, Victor Manoel Cunha de The effect of simultaneous sponsorship of rival football teams BAR - Brazilian istration Review English research-article sports m arketing; sports sponsorship; rival teams sponsorship; team identification; team -sponsor fit The present study investigated the impac t of team identification and team-sponsor fit on the sponsor's brand equity. The study's main theoretical references are (a) the Social Identity Theory (Tajfel & Turner, 1979); (b) the Schema Theory (Singer, 1968) and (c) the Associative Ne twork Theories (Collins & Loftus, 1975), both about the functioning of the human memory; and (d) customer-based brand equity (Keller, 1993). Research was conduc ted in Porto Alegre, RS, a Brazilian city where rival football (soccer) teams Grêm io and Internacional share their main sponsors, Banrisul and Unimed, since 2001 and 2002, respectively, a rare context that was previously studied only once bef ore (Davies, Veloutsou, & Costa, 2006). The valid sample comprised 2,000 fans of both teams. The sample was non-probabilistic with equal gender and team quotas. Data analysis was performed using Exploratory Factor Analysis (EFA) and Confirm atory Factor Analysis (CFA); and the reliability, convergent, discriminant and n omological validity of the constructs were verified. To test the substantive hyp otheses, Structural Equation Modeling (SEM) using the ADF technique was applied. The empirical results suggest that, in the studied context, the sponsor's brand equity is more influenced by team-sponsor fit than by team identification, whic h is different from a non-rivalry sponsorship context. Universidade Federal do Rio de Janeiro, Brazil Aaker D. , 1991, Managing brand equity; ANDERSON JR, 1983, J VERB LEARN VERB BE, V22, P26 1, DOI 10.1016/S0022-5371(83)90201-3; Ross SD, 2006, J SPORT MANAGE, V20, P22; B ARON RM, 1986, J PERS SOC PSYCHOL, V51, P1173, DOI 10.1037/0022-3514.51.6.1173; Holbert RL, 2003, J BROADCAST ELECTRON, V47, P556, DOI 10.1207/s15506878jobem470 4_5; Christodoulides G, 2010, INT J MARKET RES, V52, P43, DOI 10.2501/S147078531 0201053; Speed R, 2000, J ACAD MARKET SCI, V28, P226, DOI 10.1177/00920703002820 04; Gwinner K, 2008, J SPORT MANAGE, V22, P410; Cornwell TB, 2006, J CONSUM RES, V33, P312, DOI 10.1086/508436; TAJFEL H, 1982, ANNU REV PSYCHOL, V33, P1, DOI 1 0.1146/annurev.ps.33.020182.000245; Berry LL, 2000, J ACAD MARKET SCI, V28, P128 , DOI 10.1177/0092070300281012; Yoo B, 2001, J BUS RES, V52, P1, DOI 10.1016/S01 48-2963(99)00098-3; Gwinner KP, 1999, J ADVERTISING, V28, P47; Fisher RJ, 1998,

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a; Ferreira, Jorge Brantes; Silva, Jorge Ferreira da] Pontifícia Universidade Católi ca do Rio de Janeiro, Brazil Shankar V, 2010, J INTER ACT MARK, V24, P111, DOI 10.1016/j.intmar.2010.02.006; Wang HY, 2010, SOC BEHAV PERSONAL, V38, P415, DOI 10.2224/sbp.2010.38.3.415; Varnali K, 2010, INT J INFOR M MANAGE, V30, P144, DOI 10.1016/j.ijinfomgt.2009.08.009; Kim DJ, 2008, DECIS SU PPORT SYST, V44, P544, DOI 10.1016/j.dss.2007.07.001; Hwang YJ, 2007, DECIS SUPP ORT SYST, V43, P746, DOI 10.1016/j.dss.2006.12.008; Doney PM, 1998, ACAD MANAGE REV, V23, P601, DOI 10.5465/AMR.1998.926629; [Anonymous], 2005, PROCEEDINGS; Ven katesh V, 2000, MANAGE SCI, V46, P186, DOI 10.1287/mnsc.46.2.186.11926; Kim C, 2 010, COMPUT HUM BEHAV, V26, P310, DOI 10.1016/j.chb.2009.10.013; Stewart KJ, 200 6, J MANAGE INFORM SYST, V23, P183, DOI 10.2753/MIS0742-1222230106; Lee S, 2011, J BUS RES, V64, P1195, DOI 10.1016/j.jbusres.2011.06.022; Urban GL, 2009, J INT ERACT MARK, V23, P179, DOI 10.1016/j.intmar.2009.03.001; PODSAKOFF PM, 1986, J M ANAGE, V12, P531, DOI 10.1177/014920638601200408; Dimitriadis S, 2010, PSYCHOL M ARKET, V27, P799, DOI 10.1002/mar.20358; Chung J, 2004, INFORM MANAGE-AMSTER, V4 1, P869, DOI 10.1016/j.im.2003.08.016; Kulviwat S, 2007, PSYCHOL MARKET, V24, P1 059, DOI 10.1002/mar.20196; Lu YB, 2011, INFORM MANAGE-AMSTER, V48, P393, DOI 10 .1016/j.im.2011.09.006; Kuan HH, 2007, INFORM MANAGE-AMSTER, V44, P175, DOI 10.1 016/j.im.2006.12.002; Zhang J, 2008, PSYCHOL MARKET, V25, P787, DOI 10.1002/mar. 20239; McKnight DH, 2002, INFORM SYST RES, V13, P334, DOI 10.1287/isre.13.3.334. 81; GOODMAN LA, 1961, ANN MATH STAT, V32, P148, DOI 10.1214/aoms/1177705148; Hof fman DL, 1999, COMMUN ACM, V42, P80, DOI 10.1145/299157.299175; Nysveen H, 2005, J ACAD MARKET SCI, V33, P330, DOI 10.1177/0092070305276149; Siau K, 2003, COMMU N ACM, V46, P91, DOI 10.1145/641205.641211; MAYER RC, 1995, ACAD MANAGE REV, V20 , P709, DOI 10.2307/258792; Figge S, 2004, J BUS RES, V57, P1416, DOI 10.1016/S0 148-2963(02)00431-9; Garbarino E, 1999, J MARKETING, V63, P70, DOI 10.2307/12519 46; Lin JB, 2011, ELECTRON COMMER R A, V10, P615, DOI 10.1016/j.elerap.2011.07.0 08; Rousseau DM, 1998, ACAD MANAGE REV, V23, P393, DOI 10.5465/AMR.1998.926617; Hu LT, 1999, STRUCT EQU MODELING, V6, P1, DOI 10.1080/10705519909540118; Shankar V, 2002, J STRATEGIC INF SYST, V11, P325, DOI 10.1016/S0963-8687(02)00022-7; Ba rt Y, 2005, J MARKETING, V69, P133, DOI 10.1509/jmkg.2005.69.4.133; Stewart KJ, 2003, ORGAN SCI, V14, P5, DOI 10.1287/orsc.14.1.5.12810; Gefen D, 2000, OMEGA-IN T J MANAGE S, V28, P725, DOI 10.1016/S0305-0483(00)00021-9; Beldad A, 2010, COMP UT HUM BEHAV, V26, P857, DOI 10.1016/j.chb.2010.03.013; Boyd J, 2003, COMMUN THE OR, V13, P392; Byrne B. M, 2010, Structural equation modeling with AMOS: Basic c oncepts, application and programming; DAVIS FD, 1989, MIS QUART, V13, P319, DOI 10.2307/249008; FISHBEIN M., 1975, Belief, attitude, intention and behaviour: an introduction to theory and research, reading; FORNELL C, 1981, J MARKETING RES, V18, P39, DOI 10.2307/3151312; Hair JF, 2010, Multivariate data analysis; Khali fa Mohamed, 2008, Journal of Enterprise Information Management, V21, DOI 10.1108 /17410390810851372; Lee T., 2005, J ELECTRON COMMER RE, V6, P165; MORGAN RM, 199 4, J MARKETING, V58, P20, DOI 10.2307/1252308; Nunnally JC, 1994, PSYCHOMETRIC T HEORY; Rogers EM, 2003, DIFFUSION INNOVATION; Zhang LY, 2012, COMPUT HUM BEHAV, V28, P1902, DOI 10.1016/j.chb.2012.05.008; 2012, Thunderbird International Busin ess Review,, V54, P211; 2011, Internet Research,, V21, P527; 2011, Journal of Co nsumer Research,, V13, P455; 2009, Journal of Interactive Marketing,, V23, P118; 2009, International Journal of Retail and Distribution Management,, V37, P126; 2009, Information Systems Research,, V20, P237; 2003, International Journal of R etail and Distribution Management,, V31, P340; 2007, Business Process Management Journal,, V13, P798; 2011, Journal of Database Management,, V12, P4; 2002, Proc eedings; 2008, International Journal of Electronic Commerce,, V12, P88; 2004, In ternational Journal of Electronic Business,, V2, P283 59 0 0 7 8 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2015 12 1 88 108 10.1590/1807-7692bar2015140052 Management SciELO Brazil Business & Economics SCIELO:S1807-76922015000100006 J Berardi, Patricia Calicchio; Brito, Renata Peregrino de Drivers of environmental management in the Brazilian context BAR - Brazilian istration Review English research-article environm ental management; environmental regulation; voluntary norms; stakeholders; emerg

ing economies The demand for improved environmental pr actices inside firms has increased around the world. However, in the process of implementation of environmental management, policy may be decoupled from practic e, generating doubts about its effectiveness. This study investigates an overloo ked middle step in the environmental management process, analyzing the strength of the main environmental drivers in improving environmental practices inside fi rms. We developed a set of hypotheses about the influence regulation, voluntary norms and stakeholder pressure have upon environmental management practices, con sidering the institutional context and different enforcement of these drivers. W e use a cross-sectional survey of 150 Brazilian firms to gather information abou t environmental management and test our hypotheses in a Structural Equation Mode l. The findings confirm the importance of command and control instruments as wel l as stakeholder pressure in promoting better environmental practices inside fir ms. Yet, the results demonstrate that voluntary norms did not influence manageme nt practices even though they were perceived as a market opportunity. [Brito, Renata Peregrino de] OneAdvisory, Brazil; [Berardi, Patricia Calicchio] Escola Superior de Propaganda e Marketing, Brazil Brito, R enata/0000-0002-0624-7915 de Abreu MCS, 2012, J CLEAN PROD, V20, P119, DOI 10.1016/j.jclepro.2011.08.010; Clarkson PM, 2011, J PUBLIC POL, V30, P1 22, DOI 10.1016/j.jacubpol.2010.09.013; Carney M, 2011, ACAD MANAGE J, V54, P4 37; Prakash A, 2006, AM J POLIT SCI, V50, P350, DOI 10.1111/j.1540-5907.2006.001 88.x; Darnall N, 2010, J MANAGE STUD, V47, P1072, DOI 10.1111/j.1467-6486.2009.0 0873.x; Eesley C, 2006, STRATEGIC MANAGE J, V27, P765, DOI 10.1002/smj.536; Rugm an AM, 1998, STRATEGIC MANAGE J, V19, P363, DOI 10.1002/(SICI)1097-0266(199804)1 9:4<363::AID-SMJ974>3.0.CO;2-H; Cuervo-Cazurra A, 2008, J INT MANAG, V14, P138, DOI 10.1016/j.intman.2007.09.001; Sharma S, 1998, STRATEGIC MANAGE J, V19, P729, DOI 10.1002/(SICI)1097-0266(199808)19:8<729::AID-SMJ967>3.3.CO;2-W; Porter ME, 2011, HARVARD BUS REV, V89, P62; Delmas MA, 2008, STRATEG MANAGE J, V29, P1027, DOI 10.1002/smj.701; Hart SL, 2004, ACAD MANAGE EXEC, V18, P7; Seuring S, 2008, J CLEAN PROD, V16, P1699, DOI 10.1016/j.jclepro.2008.04.020; Sharma S, 2000, ACA D MANAGE J, V43, P681, DOI 10.2307/1556361; Buysse K, 2003, STRATEGIC MANAGE J, V24, P453, DOI 10.1002/smj.299; Crilly D, 2012, ACAD MANAGE J, V55, P1429, DOI 1 0.5465/amj.2010.0697; Goldszmidt RGB, 2011, J BUS RES, V64, P273, DOI 10.1016/j. jbusres.2009.11.012; Henriques I, 1996, J ENVIRON ECON MANAG, V30, P381, DOI 10. 1006/jeem.1996.0026; Sharma S, 2005, STRATEGIC MANAGE J, V26, P159, DOI 10.1002/ smj.439; Gavronski I, 2008, J CLEAN PROD, V16, P87, DOI 10.1016/j.jclepro.2006.1 1.002; Jabbour CJC, 2012, J CLEAN PROD, V21, P11, DOI 10.1016/j.jclepro.2011.09. 003; Lopez-Gamero MD, 2010, J CLEAN PROD, V18, P963, DOI 10.1016/j.jclepro.2010. 02.015; Adegbesan JA, 2009, ACAD MANAGE REV, V34, P463; Child J, 2005, J MANAGE STUD, V42, P95, DOI 10.1111/j.1467-6486.2005.00490.x; MEYER JW, 1977, AM J SOCIO L, V83, P340, DOI 10.1086/226550; Dowell G, 2000, MANAGE SCI, V46, P1059, DOI 10 .1287/mnsc.46.8.1059.12030; Wan WP, 2005, J MANAGE STUD, V42, P161, DOI 10.1111/ j.1467-6486.2005.00492.x; Reimann F, 2012, J INT MANAG, V18, P1, DOI 10.1016/j.i ntman.2011.06.002; Freeman RE, 2004, ORGAN SCI, V15, P364, DOI 10.1287/orsc.1040 .0066; Aravind D, 2011, BUS ETHICS Q, V21, P73; Frooman J, 1999, ACAD MANAGE REV , V24, P191; King AA, 2005, ACAD MANAGE J, V48, P1091; Hoskisson RE, 2000, ACAD MANAGE J, V43, P249, DOI 10.2307/1556394; Wan WP, 2003, ACAD MANAGE J, V46, P27; Podsakoff PM, 2003, J APPL PSYCHOL, V88, P879, DOI 10.1037/0021-9101.88.5.879; PORTER ME, 1995, J ECON PERSPECT, V9, P97; Hoskisson RE, 2013, J MANAGE STUD, V5 0, P1295, DOI 10.1111/j.1467-6486.2012.01085.x; Muller A, 2010, J MANAGE STUD, V 47, P1, DOI 10.1111/j.1467-6486.2009.00855.x; Delmas MA, 2011, BUS ETHICS Q, V21 , P103; Shook CL, 2004, STRATEGIC MANAGE J, V25, P397, DOI 10.1002/smj.385; Band eira-de-Mello Rodrigo, 2011, BAR, Braz. . Rev., V8, P329, DOI 10.1590/S1807-7 6922011000300007; Bansal P, 2000, ACAD MANAGE J, V43, P717, DOI 10.2307/1556363; BARBIERI J.C., 2007, Gestão ambiental empresarial : conceitos, modelos e instrume ntos; Brito B., 2006, Enforcement against illegal logging in the Brazilian Amazo n; Browne MW, 1993, TESTING STRUCTURAL E, V154, P136, DOI DOI 10.1177/0049124192 021002005; Byrne B. M, 2010, Structural equation modeling with AMOS: Basic conce pts, application and programming; Christmann P, 2004, ACAD MANAGE J, V47, P747; Christmann P, 2000, ACAD MANAGE J, V43, P663, DOI 10.2307/1556360; da Motta RS,

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ctors arose from empirical research and were consolidated based on a literature review. This is a qualitative study whose data were collected in interviews carr ied out with 15 executives from different businesses in Brazil. The results show ed that, while some Entrepreneurially Oriented practices can induce employees to adopt entrepreneurial behavior, autonomous behavior intrapreneurs are mostly st imulated by manager attitude. Managers use different approaches depending on the type of intrapreneur whose entrepreneurial behavior is intended to be stimulate d, leading to the conclusion that managers, in some cases, play an important rol e in promoting Corporate Entrepreneurship. Universi dade Nove de Julho, Brazil; Faculdade Campo Limpo Paulista, Brazil RUSSELL RD, 1992, J MANAGE, V18, P639, DOI 10.1177/014920639201800403; BURGELMAN RA, 1983, ACAD MANAGE REV, V8, P61; Hsieh HF, 2005, QUAL HEALTH RES, V15, P1277 , DOI 10.1177/1049732305276687; Lumpkin GT, 1996, ACAD MANAGE REV, V21, P135, DO I 10.2307/258632; Wiklund J, 2011, ENTREP THEORY PRACT, V35, P925, DOI 10.1111/j .1540-6520.2011.00454.x; KIMBERLY JR, 1981, ACAD MANAGE J, V24, P689, DOI 10.230 7/256170; Miller D, 2011, ENTREP THEORY PRACT, V35, P873, DOI 10.1111/j.1540-652 0.2011.00457.x; VANDEVEN AH, 1986, MANAGE SCI, V32, P590, DOI 10.1287/mnsc.32.5. 590; STEVENSON HH, 1990, STRATEGIC MANAGE J, V11, P17; COVIN JG, 1989, STRATEGIC MANAGE J, V10, P75, DOI 10.1002/smj.4250100107; Bardin L., 1977, ANALISE CONTEU DO; BURGELMAN RA, 1983, MANAGE SCI, V29, P1349, DOI 10.1287/mnsc.29.12.1349; Bur gelman R. A, 1986, Inside corporate innovation strategy, structure and manageria l skills; Collins J, 2001, GOOD GREAT; Covin J. G., 1999, ENTREP THEORY PRACT, V 23, P47; Farrell L. C., 1993, Entrepreneurship:fundamentos das organizações empreend edoras; Flick U., 2009, Qualidade na pesquisa qualitativa; Gibbs G, 2009, Análise de dados qualitativos; GLASER B, 1999, The Discovery of Grounded Theory: Strateg ies for Qualitative Research; Hage J, 1970, Social change in complex organizatio ns; Hashimoto M., 2006, Espírito empreendedor nas organizações; Hornsby JS, 1999, ENTR EP THEORY PRACT, V24, P9; Kanter R. M., 1983, The change masters:innovation for productivity in American corporations; Kanter R. M., 1989, When giants learn to dance; Kantis H, 2009, Emprendimiento corporativo en América Latina:conceptos, lec ciones de la experiencia coreana y plataforma estratégica para su desarrollo em la región; Kuratko D. F, 2008, Entrepreneurship:theory, process and practice; Covin JG, 2011, ENTREP THEORY PRACT, V35, P855, DOI 10.1111/j.1540-6520.2011.00482.x; Machado J. P, 2010, Empreendedorismo no Brasil 2009; Marvel MR, 2007, ENTREP THE ORY PRACT, V31, P753, DOI 10.1111/j.1540-6520.2007.00198.x; Mintzberg H., 2008, Criando organizações eficazes; Morris M. H, 2002, Corporate entrepreneurship:entrepr eneurial development within organizations; Morris M. H, 2008, Corporate entrepre neurship & innovation; Pinchot G., 1985, INTRAPRENEURING; Ronen J., 1988, Advanc es in the study of entrepreneurship of innovation, and economic growth, V2, P243 ; Schumpeter J. A, 1934, The Theory of Economic Development; Silverman D., 2001, Interpreting qualitative data:methods of analyzing talk, text, and interactions ; UTTERBAC.JM, 1971, ACAD MANAGE J, V14, P75, DOI 10.2307/254712; Wright P, 2010 , istração estratégica:conceitos; 2001, New England Journal of Entrepreneurship, V7, P59; 2006, Journal of Management Issues, VXVIII, P468; 1977, Academy of Mana gement Review, V2, P27; 1975, Journal of Small Business Management, V17, P322; 1 999, Entrepreneurship Theory and Practice, V24, P25; 2008, Esforços para a construção do conhecimento sobre empreendedorismo interno: reflexões e perspectivas a partir de eventos da ANPAD (1997-2007); 1989, Entrepreneurs shine in the rain. MIT Sloa n Management Review, V30, P77 45 0 0 4 11 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 12 2014 11 4 385 406 10.1590/ 1807-7692bar2014130008 Management SciELO Brazil Business & Economics SCIELO:S1807-76922014000400385 J Luca, Márcia Martins Mendes De; Maia, Anna Beatriz Grangeiro Ribeiro; Card oso, Vanessa Ingrid da Costa; Vasconcelos, Alessandra Carvalho de; Cunha, Jacque line Veneroso Alves da Intangible Assets and Superior and Sustained Per formance of Innovative Brazilian Firms BAR - Brazilian istration Review English research-article resource-based view; int angible assets; business performance; superior and sustained performance; innova tive firms According to the Resource-Based View, th

e nature of the resources, competences and knowledge accumulated by firms are th e major causes of variation in business performance. In view of the importance a ttributed to intangible assets, the purpose of the present study was to investig ate whether innovative firms with superior and sustained performance and firms w ithout superior and sustained performance differ with regard to investments in i ntangible assets. The sample consisted of 137 firms listed on the Brazilian stoc k exchange from 2007 to 2010 and belonging to innovative sectors according to th e Brazilian Innovation Index. Only 51 firms with profitability above the sector average during the entire study period (four years) met the criterion of superio r and sustained performance. Thus, using return on assets as a proxy for perform ance, investments in intangibles were found to be greater in firms without super ior and sustained performance, particularly with regard to the categories intell ectual property assets(the predominant category) and infrastructure assets. Base d on the lack of evidence for a significant correlation between corporate perfor mance and investment in intangible assets, our initial hypothesis that a positiv e relation exists between the composition of investments in intangible assets an d the performance of innovative firms could not be confirmed. Universidade Federal de Minas Gerais, Brazil; Universidade Federal do Ceará, Brazi l; Universidade Federal do Ceará, Brazil; Universidade Federal do Ceará, Brazil; Uni versidade Federal do Ceará, Brazil Surroca J, 2010, STRATEGIC MANAGE J, V31, P463, DOI 10.1002/smj.820; Neely A, 1995, INT J OPER P ROD MAN, V15, P80, DOI 10.1108/01443579510083622; McGahan AM, 2002, MANAGE SCI, V48, P834, DOI 10.1287/mnsc.48.7.834.2816; Teece DJ, 1997, STRATEGIC MANAGE J, V 18, P509, DOI 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; Vi llalonga B, 2004, J ECON BEHAV ORGAN, V54, P205, DOI 10.1016/j.jebo.2003.07.001; Roberts PW, 2002, STRATEGIC MANAGE J, V23, P1077, DOI 10.1002/smj.274; Bou JC, 2007, STRATEGIC MANAGE J, V28, P707, DOI 10.1002/smj.586; Kor YY, 2004, J MANAGE STUD, V41, P183, DOI 10.1111/j.1467-6486.2004.00427.x; Hillman AJ, 2001, STRATE GIC MANAGE J, V22, P125, DOI 10.1002/1097-0266(200101)22:2<125::AID-SMJ150>3.0.C O;2-H; MUELLER DC, 1977, ECONOMICA, V44, P369, DOI 10.2307/2553570; Lee RP, 2009 , J PROD INNOVAT MANAG, V26, P97, DOI 10.1111/j.1540-5885.2009.00337.x; Assaf A, 2009, Finanças corporativas e valor; Barney J. B., 2007, istração estratégica e va ntagem competitiva; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/014920639101 700108; Besanko D, 2006, A economia da estratégia; Brooking A., 1996, Intellectual capital:core asset for the third millennium enterprise; BROZEN Y, 1971, J LAW E CON, V14, P351, DOI 10.1086/466713; Camargo E. G., 2008, Sistema da qualidade, i novação tecnológica e competitividade nas indústrias eletrônicas e de software de Curitiba e Região Metropolitana; Connolly RA, 2005, R&D MANAGE, V35, P217, DOI 10.1111/j.1 467-9310.2005.00384.x; Cunha J. V. A, 2007, Análise multivariada: para os cursos d e istração, ciências contábeis e economia, P131; Edvinsson L, 1998, Capital intelec tual:descobrindo o valor real de sua empresa pela identi cação de seus valores interno s; Ensslin Sandra Rolim, 2007, International Journal of ing, Auditing and Performance Evaluation, V4, DOI 10.1504/IJAAPE.2007.017089; Perez Marcelo Monte iro, 2006, Rev. contab. finanç., V17, P7, DOI 10.1590/S1519-70772006000100002; Fáver o L. P. L, 2009, Análise de dados:modelagem multivariada para tomada de decisões; Fl amholtz E., 1985, Human resource ing; Freundenberg M., 2003, Composite in dicators of country performance: a critical assessment; 2007, Inovação UNIEMP, V3, P 26; GRANT RM, 1991, CALIF MANAGE REV, V33, P114; HENDRIKSEN E. S., 1999, Teoria da contabilidade; Hoog W. A. Z., 2008, Fundo de comércio goodwill em:apuração de haver es, balanço patrimonial, dano emergente, lucro cessante, locação não residencial; Iudícibu s S. de Martins E, 2003, Manual de contabilidade societária:aplicável a todas as soc iedades de acordo com as normas internacionais e do C; Kaplan R. S, 1996, The balanced scorecard:translating strategy into action; KAUFMANN L, 2004, J INTELLE CTUAL CAPIT, V5, P366, DOI DOI 10.1108/14691930410550354; Kayo E. K., 2002, A es trutura de capital e o risco das empresas tangível e intangível intensivas: uma cont ribuição ao estudo da valoração de empresas; Kimura H., 2003, RAE-REV EMPRES, V2, P1; Kohler E. L., 1957, A dictionary for ants; Lev B., 2001, Intangibles: management, measurement, and reporting; Lima Adilson Celestino, 2011, RAM, Rev. . Mackenzie, V12, P112, DOI 10.1590/S1678-69712011000100005; Lopes A., 2008, Firm-level incentives and the informativenessos ing reports: an experimen

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42 0 0 6 9 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2014 11 4 441 454 10.1590/1807-7692bar2014130002 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922014000400441 J Popadiuk, Silvio; Rivera, Edward Rivera; Bataglia, Walter Heterogeneity of Isomorphic Pressures: Intertwining the Resource-Based View and the Neoinstitutional Approach BAR - Brazilian ist ration Review English research-article isomorphism; resources; diversit y; heterogeneity; competitive advantage The purpose of t his research is to establish a conceptual framework that contributes to explaini ng sustained competitive advantage, forming an analytical framework that brings the resource-based view and organizational analysis' neoinstitutional approaches closer together. A detailed epistemological articulation has been undertaken to advance the understanding of strategy and competitive advantage in organization s, aggregating contribution to the literature with the proposal of a theoretical model that steadily articulates elements from organizational institutionalism a nd the resource-based view. Hence, the major contribution is to associate the re source-based view and organizational analysis' neoinstitutional theory as a mean s to reformulate the notion of institutional isomorphism, and have a potential n ew explanation for organizational diversity and the existence of organizations t hat are more capable of generating (or maximize) value than others. In its formu lation, the similarity among organizations in their fields provides the baseline for organizational performance. Thus, it is from this baseline level that organ izations would then be able to differentiate themselves and generate sustainable competitive advantage through active and selective response to different instit utional pressures. Universidade Presbiteriana Macke nzie, Brazil; Universidade Presbiteriana Mackenzie, Brazil; Universidade Presbit eriana Mackenzie, Brazil Nee V, 2005, HANDBOOK OF ECONOMIC SOCIOLOGY, SECOND EDITION, P49; Beckert J, 2010, ORGAN STUD, V31, P605 , DOI 10.1177/0170840610372184; Delbridge R, 2013, ORGAN STUD, V34, P927, DOI 10 .1177/0170840613483805; Powell WW, 2012, EMERGENCE OF ORGANIZATIONS AND MARKETS, P434; HANNAN MT, 1977, AM J SOCIOL, V82, P929, DOI 10.1086/226424; Lawrence T, 2011, J MANAGE INQUIRY, V20, P52, DOI 10.1177/1056492610387222; Beckert J, 2010, SOCIOL THEOR, V28, P150; Pache AC, 2010, ACAD MANAGE REV, V35, P455; Lawrence T B, 1999, J MANAGE, V25, P161, DOI 10.1177/014920639902500203; Battilana J, 2009, ACAD MANAG ANN, V3, P65, DOI 10.1080/19416520903053598; Orlikowski WJ, 2000, OR GAN SCI, V11, P404, DOI 10.1287/orsc.11.4.404.14600; Holmes RM, 2013, J MANAGE, V39, P531, DOI 10.1177/0149206310393503; MEYER JW, 1977, AM J SOCIOL, V83, P340, DOI 10.1086/226550; Cooney K, 2007, SOC, V39, P687, DOI 10.1177/009539970 7304116; Feldman MS, 2003, SCI QUART, V48, P94, DOI 10.2307/3556620; Gawer A, 2013, ORGAN STUD, V34, P1035, DOI 10.1177/0170840613492071; DIERICKX I, 1989 , MANAGE SCI, V35, P1504, DOI 10.1287/mnsc.35.12.1504; Kim TY, 2007, SCI Q UART, V52, P286; Azevedo J, 2002, BLACKWELL COMPANION, P715; Barnett M. L., 2004 , How much does industry strategy matter? Organizational field dynamics and coop eration among rivals; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/0149206391 01700108; Barney J. B., 1986, Management Science, V32, DOI 10.1287/mnsc.32.10.12 31; Bataglia Walter, 2011, Rev. . empres., V51, P160, DOI 10.1590/S0034-75902 011000200004; Berger P., 1967, The Social construction of Reality: A Treatise in The Sociology of Knowledge; BOURDIEU Pierre, 1992, An Invitation to Reflexive S ociology; Burns T., 1961, The management of innovation; CAMPBELL J. L., 2004, In stitutional change and globalization; CAVES RE, 1977, Q J ECON, V91, P241, DOI 1 0.2307/1885416; CLEGG S., 1990, Modern Organization; DiMaggio P., 1991, NEW I OR G ANAL, P63; DiMaggio P. J., 1988, I PATTERNS ORG CULTU, P3; DIMAGGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; Fligstein N., 2012, A THEORY OF F IELDS; Geertz C, 1973, A interpretação das culturas; GIDDENS A., 1979, Central probl ems in social theory : action, structure and contradiction in social analysis; G iddens A., 1984, The constitution of society:outline of the theory of structurat ion; GINSBERG A, 1990, ACAD MANAGE REV, V15, P514, DOI 10.2307/258021; Hamel G., 1994, COMPETING FUTURE; Ingram P, 2002, The new institutionalism in strategic m anagement; Jepperson R. L., 1991, NEW I ORG ANAL, P143; Lawrence T. B, 2006, The

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nt SciELO Brazil Business & Economics SCIELO:S1807-76922014000400001 J Claro, Danny Pimentel; Fragoso, Antonio Fabio Guena Reali; Laban Neto, S ilvio Abrahão; Claro, Priscila Borin de Oliveira Consumer Complaints and Company Market Value BAR - Brazilian istration R eview English research-article consumer complaints; negative word of mo uth; satisfaction; company market value; communication Consumer complaints affect company market value and common sense suggests that a negative impact is expected. However, do complaints always negatively impact co mpany market value? We hypothesize in this study that complaints may have a nonlinear effect on market value. Positive (e.g. avoiding high costs to solve compl aints) and negative (e.g. speedy and intense diffusion) tradeoffs may occur give n the level of complaints. To test our non-linear hypothesis, a data was c ollected from cell phone service providers from 2005 to 2013. The results suppor ted our tradeoff rationale. Low levels of complaints allow for companies to incr ease market value, while high levels of complaints cause increasing harm to mark et value. The sample, model and period considered in this study, indicates a lev el of 0.49 complaints per thousand consumers as the threshold for a shift in tra deoffs. The effects on market value become increasingly negative when trying to make reductions to move below this level, due to negative tradeoffs. [Claro, Priscila Borin de Oliveira] Insper Instituto de Ensino e Pesquisa, Brazi l; [Laban Neto, Silvio Abrahão] Insper Instituto de Ensino e Pesquisa, Brazil; [Fr agoso, Antonio Fabio Guena Reali] Insper Instituto de Ensino e Pesquisa, Brazil; [Claro, Danny Pimentel] Insper Instituto de Ensino e Pesquisa, Brazil Anderson E. W., 1998, J SERV RES-US, V1, P5, DOI DOI 10.1177/109467059800100102; Anderson EW, 1997, MARKET SCI, V16, P129, DOI 10.1287/mksc.16.2.129; Andreassen T. W., 1998, J SERV RES-US, V1, P82, DOI 10.1177/109467059800100107; Luo XM, 20 09, MARKET SCI, V28, P148, DOI 10.1287/mksc.1080.0389; Torres A, 2011, J BUS RES , V64, P1089, DOI 10.1016/j.jbusres.2010.12.001; Bernhardt KL, 2000, J BUS RES, V47, P161, DOI 10.1016/S0148-2963(98)00042-3; Winchester M, 2008, EUR J MARKETIN G, V42, P553, DOI 10.1108/03090560810862507; Trusov M, 2009, J MARKETING, V73, P 90; Shaver JM, 1998, MANAGE SCI, V44, P571, DOI 10.1287/mnsc.44.4.571; Luo XM, 2 008, J MARKETING, V72, P29, DOI 10.1509/jmkg.72.4.29; Ward JC, 2006, J CONSUM RE S, V33, P220, DOI 10.1086/506303; Gupta S, 2004, J MARKETING RES, V41, P7, DOI 1 0.1509/jmkr.41.1.7.25084; Luo XM, 2007, J MARKETING, V71, P75, DOI 10.1509/jmkg. 71.3.75; de Matos CA, 2008, J ACAD MARKET SCI, V36, P578, DOI 10.1007/s11747-008 -0121-1; Srinivasan S, 2009, J MARKETING RES, V46, P293; Godes D, 2004, MARKET S CI, V23, P545, DOI 10.1287/mksc.1040.0071; Fang E, 2008, J MARKETING, V72, P1, D OI 10.1509/jmkg.72.5.1; Romani S, 2012, INT J RES MARK, V29, P55, DOI 10.1016/j. ijresmar.2011.07.001; Mittal V, 1998, J MARKETING, V62, P33, DOI 10.2307/1251801 ; Niraj R, 2001, J MARKETING, V65, P1, DOI 10.1509/jmkg.65.3.1.18332; Dixon M, 2 010, HARVARD BUS REV, V88, P116; Srivastava RK, 1998, J MARKETING, V62, P2, DOI 10.2307/1251799; Lehmann DR, 2004, J MARKETING, V68, P73, DOI 10.1509/jmkg.68.4. 73.42727; Gruca TS, 2005, J MARKETING, V69, P115, DOI 10.1509/jmkg.69.3.115.6636 4; East R, 2008, INT J RES MARK, V25, P215, DOI 10.1016/j.ijresmar.2008.04.001; Goldenberg J, 2009, J MARKETING, V73, P1; Harris LC, 2013, EMPL RELAT, V35, P39, DOI 10.1108/01425451311279401; Berger PD, 2006, J SERV RES-US, V9, P156, DOI 10 .1177/1094670506293569; De Bruyn A, 2008, INT J RES MARK, V25, P151, DOI 10.1016 /j.ijresmar.2008.03.004; Webster C, 1998, J BUS RES, V41, P153, DOI 10.1016/S014 8-2963(97)00004-0; Osinga EC, 2011, J MARKETING, V75, P109, DOI 10.1509/jmkg.75. 1.109; Kozinets RV, 2010, J MARKETING, V74, P71; Goldenberg J, 2007, INT J RES M ARK, V24, P186, DOI 10.1016/j.ijresmar.2007.02.003; RICHINS ML, 1983, J MARKETIN G, V47, P68, DOI 10.2307/3203428; BERGER PG, 1995, J FINANC ECON, V37, P39, DOI 10.1016/0304-405X(94)00798-6; SIMON CJ, 1993, MARKET SCI, V12, P28, DOI 10.1287/ mksc.12.1.28; Lee RP, 2004, J MARKETING, V68, P157, DOI 10.1509/jmkg.68.4.157.42 730; McColl-Kennedy JR, 2011, J BUS RES, V64, P707, DOI 10.1016/j.jbusres.2010.0 8.004; Venkatesan R, 2004, J MARKETING, V68, P106, DOI 10.1509/jmkg.68.4.106.427 28; BROWN JJ, 1987, J CONSUM RES, V14, P350, DOI 10.1086/209118; Chevalier JA, 2 006, J MARKETING RES, V43, P345, DOI 10.1509/jmkr.43.3.345; Fornell C, 2006, J M ARKETING, V70, P3, DOI 10.1509/jmkg.2006.70.1.3; WEIMANN G, 1991, PUBLIC OPIN QU ART, V55, P267, DOI 10.1086/269257; Tax SS, 1998, J MARKETING, V62, P60, DOI 10.

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the number of organizations that have started to deal with interorganizational r elationships with different actors. These circumstances reinforce Crossan, Lane, White and Djurfeldt (1995) and Crossan, Mauer and White (2011) in exploring wha t authors refer to as the fourth, interorganizational, level of learning. These authors, amongst others, suggest that the process of interorganizational learnin g (IOL) warrants investigation, as its scope of analysis needs widening and deep ening. Therefore, this theoretical essay is an attempt to understand IOL as a dy namic process found in interorganizational cooperative relationships that can ta ke place in different structured and unstructured social spaces and that can gen erate learning episodes. According to this view, IOL is understood as part of an organizational learning continuum and is analyzed within the framework of pract ical rationality in an approach that is less cognitive and more social-behaviora l. [Bitencourt, Claudia Cristina] Universidade do V ale do Rio dos Sinos, Brazil; [Mozzato, Anelise Rebelato] Universidade de o Fundo, Brazil Amorin W. A. C., 2009, Perspectiva Conte mporânea, V4, P101; FIOL CM, 1985, ACAD MANAGE REV, V10, P803, DOI 10.2307/258048; Lubatkin M, 2001, HUM RELAT, V54, P1353; Antonacopoulou E, 2007, MANAGE LEARN, V38, P277, DOI 10.1177/1350507607079029; Easterby-Smith M, 2008, J MANAGE STUD, V45, P677, DOI 10.1111/j.1467-6486.2008.00773.x; Holmqvist M, 2009, MANAGE LEARN , V40, P275, DOI 10.1177/1350507609104340; Bapuji H, 2004, MANAGE LEARN, V35, P3 97, DOI 10.1177/1350507604048270; Geiger D, 2009, MANAGE LEARN, V40, P129, DOI 1 0.1177/1350507608101228; Hardy C, 2003, J MANAGE STUD, V40, P321; Zaheer A, 2010 , ACAD MANAGE PERSPECT, V24, P62; Gherardi S, 2000, ORGANIZATION, V7, P211, DOI 10.1177/135050840072001; Gherardi S, 2009, MANAGE LEARN, V40, P535, DOI 10.1177/ 1350507609340812; Muthusamy SK, 2005, ORGAN STUD, V26, P415, DOI 10.1177/0170840 605050874; Marshall N, 2008, MANAGE LEARN, V39, P413, DOI 10.1177/13505076080937 12; Janowicz-Panjaitan M, 2009, ORGAN STUD, V30, P1021, DOI 10.1177/017084060933 7933; Gherardi S, 1998, MANAGE LEARN, V29, P273, DOI 10.1177/1350507698293002; C rossan MM, 1999, ACAD MANAGE REV, V24, P522, DOI 10.5465/AMR.1999.2202135; Thomp son M, 2005, ORGAN SCI, V16, P151, DOI 10.1287/orsc.1050.0120; EasterbySmith M, 1997, HUM RELAT, V50, P1085, DOI 10.1177/001872679705000903; Argote L, 2011, MAN AGE LEARN, V42, P439, DOI 10.1177/1350507611408217; Holmqvist M, 2003, ORGAN STU D, V24, P95, DOI 10.1177/0170840603024001684; Knight L, 2002, HUM RELAT, V55, P4 27, DOI 10.1177/0018726702055004462; Corradi G, 2010, MANAGE LEARN, V41, P265, D OI 10.1177/1350507609356938; Sandberg J, 2011, ACAD MANAGE REV, V36, P338; Knigh t L, 2005, HUM RELAT, V58, P369, DOI 10.1177/0018726705053427; Holmqvist M, 2004 , ORGAN SCI, V15, P70, DOI 10.1287/orsc.1030.0056; Inkpen AC, 2007, ACAD MANAG A NN, V1, P479, DOI 10.1080/078559815; Larsson R, 1998, ORGAN SCI, V9, P285, DOI 1 0.1287/orsc.9.3.285; Nicolini D, 2009, ORGAN STUD, V30, P1391, DOI 10.1177/01708 40609349875; Suchman L, 2000, ORGANIZATION, V7, P311, DOI 10.1177/13505084007200 7; Contu A, 2003, ORGAN SCI, V14, P283, DOI 10.1287/orsc.14.3.283.15167; Powell WW, 1998, CALIF MANAGE REV, V40, P228; Human SE, 1997, ACAD MANAGE J, V40, P368, DOI 10.2307/256887; Antonello C. S., 2011, Aprendizagem organizacional no Brasi l, P139; ANTONELLO C. S., 2011, Aprendizagem organizacional no Brasil; Antonello Claudia Simone, 2010, Rev. . contemp., V14, P310, DOI 10.1590/S1415-65552010 000200008; Antonello Claudia Simone, 2009, Rev. . empres., V49, P266, DOI 10. 1590/S0034-75902009000300003; Balestrin A., 2008, Redes de cooperação empresarial: e stratégias de gestão na nova economia; Bitencourt C. C., 2010, Gestão contemporânea de p essoas: novas práticas, conceitos tradicionais; Bitencourt C. C., 2005, Gestão de co mpetências e aprendizagem nas organizações; Cassiolato J., 2003, PEQUENA EMPRESA COOP, P21; Child J., 2003, HDB ORG LEARNING KNO, P657; Child J., 2005, Cooperative st rategy: managing alliances, networks and t ventures; Crossan M, 1995, The In ternational Journal of Organizational Analysis, V3, P337; Crossan MM, 2011, ACAD MANAGE REV, V36, P446; Czarniawska Barbara, 2008, Qualitative Research in Organ izations and Management, V3, DOI 10.1108/17465640810870364; Dacin T., 2008, Inte r-organizational relations, P90; Dierkes M., 2001, Handbook of organizational le arning and knowledge; Easterby-Smith M, 2001, APRENDIZAGEM ORGANIZ, P15; EASTERB Y-SMITH Mark, 2003, The Blackwell handbook of organizational learning and knowle dge management; Ebers M., 1998, INT STUDIES MANAGEME, V27, P3; Engestrom Yrjo, 2 007, Journal of Workspace Learning, V19, DOI 10.1108/13665620710777084; Fayard P

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S1807-76922014000200004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922014000200004 J Azevedo, Maria Candida Baumer Parallel careers and their conse quences for companies in Brazil BAR - Brazilian ist ration Review English research-article parallel careers; parallel caree r holders; talent attraction; development; retention Given the relevance of the need to manage parallel careers to attract and retain people in organizations, this paper provides insight into this phenomenon from an organizational perspective. The parallel career concept, introduced by Albohe r (2007) and recently addressed by Schuiling (2012), has previously been examine d only from the perspective of the parallel career holder (PC holder). The paper provides insight from both individual and organizational perspectives on the ph enomenon of parallel careers and considers how it can function as an important t ool for attracting and retaining people by contributing to human development. Th is paper employs a qualitative approach that includes 30 semi-structured one-onone interviews. The organizational perspective arises from the 15 interviews wit h human resources (HR) executives from different companies. The individual viewp oint originates from the interviews with 15 executives who are also PC holders. An inductive content analysis approach was used to examine Brazilian companies a nd the Brazilian office of multinationals. Companies that are concerned about ha ving the best talent on their teams can benefit from a deeper understanding of p arallel careers, which can be used to attract, develop, and retain talent. Limit ations and directions for future research are discussed. [Azevedo, Maria Candida Baumer] Open University of the Netherlands, Netherlands Alboher M., 2007, One person/multiple careers: a new model for work/life success ; Amirault T., 1997, Occupational Outlook Quarterly, V40, P42; Sullivan SE, 1999 , J MANAGE, V25, P457; Hill EJ, 2001, FAM RELAT, V50, P49, DOI 10.1111/j.1741-37 29.2001.00049.x; Kirton G, 2006, WORK EMPLOY SOC, V20, P47, DOI 10.1177/09500170 06061273; Wajcman J, 2001, BRIT J SOCIOL, V52, P559, DOI 10.1080/000713101200844 72; Hall DT, 2004, J VOCAT BEHAV, V65, P1, DOI 10.1016/j.jvb.2003.10.006; Moncar z E, 2009, INT J CONTEMP HOSP M, V21, P437, DOI 10.1108/09596110910955695; Kimme l J, 2001, IND RELAT, V40, P89, DOI 10.1111/0019-8676.00198; SIEBER SD, 1974, AM SOCIOL REV, V39, P567, DOI 10.2307/2094422; Briscoe JP, 2009, CAREER DEV INT, V 14, P242, DOI 10.1108/13620430910966424; ARTHUR MB, 1994, J ORGAN BEHAV, V15, P2 95, DOI 10.1002/job.4030150402; May DR, 2004, J OCCUP ORGAN PSYCH, V77, P11, DOI 10.1348/096317904322915892; Briscoe JP, 2006, J VOCAT BEHAV, V69, P30, DOI 10.1 016/j.jvb.2005.09.003; Segers J, 2008, J VOCAT BEHAV, V73, P212, DOI 10.1016/j.j vb.2008.05.001; Klehe UC, 2011, J VOCAT BEHAV, V79, P217, DOI 10.1016/j.jvb.2011 .01.004; Wu ZM, 2009, APPL ECON, V41, P2751, DOI 10.1080/00036840701335520; Sull ivan SE, 2009, J MANAGE, V35, P1542, DOI 10.1177/0149206309350082; Lee BY, 2012, IND RELAT, V51, P298, DOI 10.1111/j.1468-232X.2012.00678.x; Verbruggen M, 2012, J VOCAT BEHAV, V81, P289, DOI 10.1016/j.jvb.2011.10.010; Datta DK, 2010, J MANA GE, V36, P281, DOI 10.1177/0149206309346735; Barnett RC, 2001, AM PSYCHOL, V56, P781, DOI 10.1037//0003-066X.56.10.781; Voydanoff P, 2001, HUM RELAT, V54, P1609 ; [Anonymous], 2000, MON LABOR REV, V123, P42; Ryan RM, 1997, J PERS, V65, P529, DOI 10.1111/j.1467-6494.1997.tb00326.x; Briscoe JP, 2006, J VOCAT BEHAV, V69, P 4, DOI 10.1016/j.jvb.2005.09.002; Appelbaum S. H., 1999, International Journal, V7, P109; Arthur M. B., 1996, The boundaryless career: A new employment principl e for a new organizational era; Averett SL, 2001, APPL ECON, V33, P1391, DOI 10. 1080/00036840010007957; Bakker A. B., 2008, CAREER DEV INT, V13, P209, DOI DOI 1 0.1108/13620430810870476; Bell D. N., 1997, Centre for Economic Policy Research Discussion, P53; Bond J. T., 2005, National study of employers; Boulhol H, 2009, J INT ECON, V77, P223, DOI 10.1016/j.jinteco.2008.12.001; Bradley H, 2005, WORK LIFE BALANCE 21, P211; Brousseau K. R., 1996, ACAD MANAGEMENT EXEC, V10, P52; C esare S. J., 1993, Journal of Managerial Psychology, V8, P31, DOI 10.1108/026839 49310027763; CHRISTENSEN KE, 1990, J FAM ISSUES, V11, P455, DOI 10.1177/01925139 0011004007; Cole F L, 1988, Clin Nurse Spec, V2, P53, DOI 10.1097/00002800-19880 0210-00025; Cooper D. R., 2008, Business research methods; Doherty N., 1996, EUR OPEAN J WORK ORG, V5, P471, DOI 10.1080/13594329608414873; Earle H. A., 2003, J FACILITIES MANAGEM, V2, P244, DOI DOI 10.1108/14725960410808230; Felstead A., 20

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ttington R, 2006, ORGAN STUD, V27, P613, DOI 10.1177/0170840606064101; Schatzki TR, 2006, ORGAN STUD, V27, P1863, DOI 10.1177/0170840606071942; Easterby-Smith M , 2000, J MANAGE STUD, V37, P783, DOI 10.1111/1467-6486.00203; GERGEN KJ, 1985, AM PSYCHOL, V40, P266, DOI 10.1037//0003-066X.40.3.266; Antonacopoulou E, 2008, SAGE HDB NEW APPROAC, P112; Antonacopoulou E., 2005, Learning, working and livin g: Mapping the terrain of working, life, learning; Barbieri José Carlos, 2010, Rev . . empres., V50, P146, DOI 10.1590/S0034-75902010000200002; BARBIERI J.C., 2 007, Gestão ambiental empresarial : conceitos, modelos e instrumentos; BAUER M. W. , 2002, Pesquisa qualitativa com texto, imagem e som: um manual prático; Brown JS, 1991, ORGAN SCI, V2, P40, DOI 10.1287/orsc.2.1.40; Vinha V. da, 2003, Economia do meio ambiente: teoria e prática, P173; ELKJAER B., 2001, Aprendizagem organizac ional e organização de aprendizagem: desenvolvimento na teoria e na prática, P100; ELK JAER Bente, 2005, Learning, working and living. Mapping the terrain of working, life, learning, P15; Gheradi S., 2008, NEW APPROACHES MANAG, P516; Gherardi S, 2 009, MANAGE LEARN, V40, P115, DOI 10.1177/1350507608101225; Gherardi S., 2001, H DB ORG LEARNING KNO, P35; Gherardi S, 2000, HUM RELAT, V53, P1057; Gherardi S., 2006, Organizational knowledge: the texture of workplace learning; Hardt M., 199 6, Gilles Deleuze: um aprendizado de filosofia; Lave J, 1991, Situated learning: Legitimate peripheral participation; NICOLINI D, 2003, Knowing in organizations : a practice based approach; Reckwitz A., 2002, EUR J SOC THEORY, V5, P243, DOI DOI 10.1177/13684310222225432; RIBEIRO W, 2001, A ordem ambiental internacional; Schatzki T., 2001, PRACTICE TURN CONT T, P1; SCHATZKI T. R., 2002, The site of the social : a philosophical of the constitution of social life and chan ge; Spink MJP, 1999, Práticas discursivas e produção de sentido no cotidiano: aproximações teóricas e metodológicas; Warde A., 2005, J CONSUM CULT, V5, P131, DOI DOI 10.1177/ 1469540505053090; Yanow D., 1993, J MANAGEMENT INQUIRY, V2, P373, DOI 10.1177/10 5649269324010 31 0 1 4 12 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 06 2014 11 2 145 163 10.1590/S1807-7692201400 0200003 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22014000200003 J MurciaI, Flávia Cruz de Souza; Dal-Ri Murcia, Fernando; Rover, Suliani; Bo rba, José Alonso The determinants of credit rating: brazilian evidence BAR - Brazilian istration Review English research-article credit r ating; determinants; Brazil This study attempts to i dentify the determinant factors of credit rating in Brazil. The relevance of thi s proposal is based on the importance of the subject as well as the uniqueness o f the Brazilian market. As for originality, the great majority of previous studi es regarding credit rating have been developed in the US, UK and Australia; ther efore the effect on other markets is still unclear, especially in emerging marke ts, like Brazil. We ve used a Generalized Estimating Equations (GEE) model consi dering a structure with a categorical dependent variable (credit rating) a nd ten independent variables: leverage, profitability, size, financial coverage, growth, liquidity, corporate governance, control, financial market performance and internationalization. The sample consisted of 153 rating observations during the period of 1997-2011 for a total of 49 public firms operating in the Brazili an Market. Results showed that leverage and internationalization are significant at the 1% level in explaining credit rating. Performance in the financial marke t was significant at a 5% level; profitability and growth were also statisticall y significant, but at a 10% significance level. [Dal-Ri Murcia, Fernando] Universidade de São Paulo, Brazil; [Rover, Suliani] Universidade Federal de Santa Catarina, Brazil; [MurciaI, Flávia Cruz de Souza] Universidade F ederal de Santa Catarina, Brazil; [Borba, José Alonso] Universidade Federal de San ta Catarina, Brazil Michaux, stephanie/A-8632-2016 Adams M. , 2003, J BUSINESS FINANCE A, V30, P539, DOI 10.1111/1468-5957.00007; Altman E., 1968, The Journal of Finance, V23; LIANG KY, 1986, BIOMETRIKA, V73, P13, DOI 10 .1093/biomet/73.1.13; [Anonymous], 2005, PROCEEDINGS; Cantor R, 1997, J BANK FIN ANC, V21, P1395, DOI 10.1016/S0378-4266(97)00024-1; Jorion P, 2005, J FINANC ECO N, V76, P309, DOI 10.1016/j.jfineco.2004.05.001; La Porta R, 1999, J LAW ECON OR GAN, V15, P222, DOI 10.1093/jleo/15.1.222; Bhojraj S, 2003, J BUS, V76, P455, DO

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duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2014 11 2 210 227 10.1590/S1807-76922014000200006 Management Business & Economics SCIELO:S1807-76922014000200006 J Guimarães, Paulo Cesar Vaz; Alves, Mário Aquino Narratives and s ensemaking of an organizationally-based environmental disaster BAR - Brazilian istration Review English research-article narrativ es; disasters; sensemaking; theater metaphor This wor k investigates the narratives of corporations, public agencies, politicians, uni ons, lawyers, public attorneys and community in different public inquiries under taken as a response to an organizationally-based environmental disaster in Brazi l. In order to understand the phenomenon, this paper creates a framework that in tegrates sensemaking, narrative analysis and theater metaphor. Then we use the c onceptual framework to analyze five public inquiries of an ongoing pollution cau sed by Shell s actions of producing, storing and dumping toxic chemical products in Vila Carioca, São Paulo, Brazil since the early 1940s. The analysis uncovers r elationships between public management, corporations and society through their n arratives, which are imbued with contradictions, revealing how meanings were sel ected, legitimized, codified and institutionalized. [Alves, Mário Aquino] Fundação Getúlio Vargas, Brazil; [Guimarães, Paulo Cesar Vaz] Fundação orge Duprat Figueiredo, de Segurança e Medicina do Trabalho, Brazil GEPHART RP, 1993, ACAD MANAGE J, V36, P1465, DOI 10.2307/256819; Rhodes C, 2005, INT J MANAG REV, V7, P167, DOI 10.1111/j.1468-2370.2005.00112.x; GEPHART RP, 19 84, J MANAGE, V10, P205, DOI 10.1177/014920638401000205; Clark E, 2011, J MANAGE STUD, V48, P395, DOI 10.1111/j.1467-6486.2010.00963.x; Brown AD, 2009, ORGANIZA TION, V16, P323, DOI 10.1177/1350508409102298; Gephart R, 1997, J ORGAN BEHAV, V 18, P583, DOI 10.1002/(SICI)1099-1379(199711)18:1+<583::AID-JOB908>3.0.CO;2-T; B rown AD, 2004, ORGAN STUD, V25, P95, DOI 10.1177/0170840604038182; Weick KE, 200 6, ORGAN SCI, V17, P514, DOI 10.1287/orsc.1060.0196; Patriotta G, 2003, J MANAGE STUD, V40, P349; Blatt R, 2006, J ORGAN BEHAV, V27, P897, DOI 10.1002/job.392; Gephart RP, 2009, ORGAN STUD, V30, P141, DOI 10.1177/0170840608101474; Weick KE, 2010, J MANAGE STUD, V47, P537, DOI 10.1111/j.1467-6486.2010.00900.x; Weick KE, 2005, ORGAN SCI, V16, P409, DOI 10.1287/orsc.1050.0133; Colville I, 2013, HUM R ELAT, V66, P1201, DOI 10.1177/0018726712468912; Boudes T, 2009, ORGAN STUD, V30, P377, DOI 10.1177/0170840608101141; GIOIA DA, 1984, ACAD MANAGE REV, V9, P449, DOI 10.2307/258285; Corley KG, 2011, ACAD MANAGE REV, V36, P12; Czarniawska B, 2 006, ORGAN STUD, V27, P1661, DOI 10.1177/0170840606068344; Brown AD, 2000, J MAN AGE STUD, V37, P45; TURNER BA, 1976, SCI QUART, V21, P378, DOI 10.2307/239 1850; Topal C, 2009, ORGAN STUD, V30, P277, DOI 10.1177/0170840608101481; Beamis h T., 2002, SILENT SPILL; Bird Shelley, 2007, Journal of Business Communication, V44, DOI 10.1177/0021943607306135; Birkland Thomas A., 1998, J PUBLIC POLICY, V 18, P53, DOI 10.1017/S0143814X98000038; Catino M., 2008, J CONTING CRISIS MAN, V 16, P53, DOI DOI 10.1111/J.1468-5973.2008.00533.X; Elliott D., 2002, J CONTING C RISIS MAN, V10, P14, DOI 10.1111/1468-5973.00177; Freudenburg W. R., 1997, CURR SOCIOL, V45, P19, DOI DOI 10.1177/001139297045003002; Gephart R. P., 2007, INT H DB ORG CRISIS M, P123; Havidan Rodriguez, 2007, HDB DISASTER RES, P16, DOI 10.10 07/978-0-387-32353-4_2; HIRSCHMAN AO, 1994, POLIT THEORY, V22, P203, DOI 10.1177 /0090591794022002001; Livesey S., 2001, J BUS COMMUN, V38, P58, DOI 10.1177/0021 94360103800105; Mills J. H., 2006, CULTURE ORG, V12, P265, DOI 10.1080/147595506 00871485; Mullen J., 2006, CULTURE ORG, V12, P207, DOI 10.1080/14759550600865933 ; O Connell C, 2003, CANADIAN J COMMUNICA, V28, P323; Oliveira J., 2005, Shell´s e nvironmental responsibility in Vila Carioca, São Paulo, Brazil; PERROW Charles., 1 999, Normal accidents: living with high-risk technologies; Ponciano L., 2001, Ba irros paulistanos de A a Z; Spink P, 1999, PRATICAS DISCURSIVAS, P123; Sveningss on S, 2003, HUM RELAT, V56, P1163, DOI 10.1177/00187267035610001; Tilly C, 2008, CREDIT AND BLAME, P1; Turner BA, 1978, MAN MADE DISASTERS; VALENTIM L. S. O., 2 007, Requalificação urbana, contaminação do solo e riscos à saúde; WEICK KE, 1993, SCI QUART, V38, P628, DOI 10.2307/2393339; Weick K., 1995, Sensemaking in organizat ions; WEICK KE, 1990, J MANAGE, V16, P571, DOI 10.1177/014920639001600304; Wood T, 2002, J ORGAN CHANGE MANAG, V15, P11, DOI 10.1108/09534810210417348; 2002, A contaminação da Vila Carioca: audiência perante a Comissão de Defesa do Consumidor, Meio

Ambiente e Minorias, Câmara dos Deputados, V1; 2003, Comportamento social e traba lhista: mapa da empresa; 2010, Danos ambientais e seus respectivos ivos, dec orrentes do exercício de atividades e práticas industriais e econômicas inadequadas, i rregulares ou ilegais: audiência perante a Comissão Parlamentar de Inquérito dos Danos Ambientais, V1; 2007, Relatório de sustentabilidade da Shell no Brasil [Relatório não publicado]; 2004, Lessons not learned: the other Shell Report 2004; 2005, Relatór io de sustentabilidade da Shell no Brasil [Relatório não publicado]; 2003, Responsab ilidades por contaminação e ivo ambiental: audiência perante a Comissão Parlamentar de Inquérito do ivo Ambiental, Câmara Municipal de São Paulo; 2002, Crimes ambient ais corporativos no Brasil; 2006, Relatório de sustentabilidade da Shell no Brasil [Relatório não publicado]; 2003, Relatório de sustentabilidade da Shell no Brasil [Re latório não publicado]; 2002, Irregularidades em postos de combustíveis: audiência peran te a Comissão Parlamentar de Inquérito dos Postos de Combustíveis, Câmara Municipal de São Paulo; 2003, Behind the shine: the other Shell Report 2003; 2006, Responsabilid ades pela poluição sonora, atmosférica, da água, do solo e do subsolo, além dos ivos a mbientais: audiência perante a Comissão Parlamentar de Inquérito da Poluição, Câmara Municip al de São Paulo; 2004, Relatório de sustentabilidade da Shell no Brasil [Relatório não p ublicado]; 2008, Relatório de sustentabilidade da Shell no Brasil [Relatório não publi cado] 61 0 0 2 6 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2014 11 2 228 247 10.1590/S1807-76922014000200007 Management SciELO Brazil Business & Economics SCIELO:S1807-76922014000 200007 J Chagas Junior, Milton de Freitas; Campanário, Milton de Abreu Systems architecture, procedural knowledge and learning by using: implications o n systems integration capabilities BAR - Brazilian istration Review English research-article innovation in complex sy stems; procedural knowledge; systems integration capabilities; emergent properti es; learning by using The objective of this article is to assess the implications of systems architecture on the establishment of orga nizational learning cycles, and its influence on possible forms of process integ ration. Dynamics of innovation of complex systems do not follow the pattern of m ass-production industries. In complex systems industries there is no dominant de sign and each new product generation remains in a fluid phase. This article focu ses on analysis of the dynamic phenomena that occur when a system performs its f unctions within the operational environment. By considering successive generatio ns of the China-Brazil Earth Resources Satellite (CBERS) platform as a case stud y a stylized cognitive model is presented. It is argued that learning by using i s practice-oriented epistemology to the extent that it requires the reflective c onfrontation of a previous stock of knowledge with that derived from praxis, whi ch is concrete, dynamic and relational. Knowledge generation derived from learni ng by using - tacit and explicit - crystallizes a common knowledge base, allowin g the refinement of subsystems designs and interfaces through successive generat ion of products. Systems integration capability building requires a project-base d organization in order to merge operating and learning processes in a multifunc tional framework. [Campanário, Milton de Abreu] Univ ersidade de São Paulo, Brazil; [Chagas Junior, Milton de Freitas] Faculdades Metro politanas Unidas, Brazil HENDERSON RM, 1990, I N SCI QUART, V35, P9, DOI 10.2307/2393549; Johnson SB, 1997, TECHNOL CULT, V38, P891, DOI 10.2307/3106953; Brusoni S, 2001, SCI QUART, V46, P597, DOI 10.2 307/3094825; Gourlay S, 2006, J MANAGE STUD, V43, P1415, DOI 10.1111/j.1467-6486 .2006.00637.x; Orlikowski WJ, 2002, ORGAN SCI, V13, P249, DOI 10.1287/orsc.13.3. 249.2776; Sanchez R, 1996, STRATEGIC MANAGE J, V17, P63; Hobday M, 2000, RES POL ICY, V29, P871, DOI 10.1016/S0048-7333(00)00110-4; Hobday M, 1998, RES POLICY, V 26, P689, DOI 10.1016/S0048-7333(97)00044-9; Cook SDN, 1999, ORGAN SCI, V10, P38 1, DOI 10.1287/orsc.10.4.381; Brady T., 2005, International Journal of Project M anagement, V23, DOI 10.1016/j.ijproman.2005.01.001; Chagas M. F. Jr., 2009, Criação e exercício de capacitações em integração de sistemas - explorando interações entre formas de aprendizagem tecnológica: o caso do programa CBERS; Chagas M. F. Jr., 2011, Revist a de Ciências da istração, V13, P63; Chagas M. F. Jr., 2010, Revista de istr

ação e Inovação, V7, P34; Chandler A., 2001, Inventing the eletronic century: the epic s tory of the computer eletronics and computer industries; Chesbrough H., 2011, MI T SLOAN MANAGE REV, V52, P84; Chesbrough H, 2003, BUSINESS OF SYSTEMS INTEGRATIO N, P174; Davies A., 2011, The business of projects: managing innovation in compl ex products and systems; Dewey J., 1960, The quest for certainty: a study of the relation of knowledge and action; Eisner H., 2008, Essentials of project and sy stems engineering management; Eisner H., 2005, Managing complex systems: thinkin g outside the box; Gholz E, 2003, BUSINESS OF SYSTEMS INTEGRATION, P279; Haimes Y. Y., 2009, Risk modeling, assessment and management; Hobday M, 2005, IND CORP CHANGE, V14, P1109, DOI 10.1093/icc/dth080; Johnson SB, 2003, BUSINESS OF SYSTEM S INTEGRATION, P35; KIM DH, 1993, SLOAN MANAGE REV, V35, P37; March J. G., 1993, ORGANIZATIONS; NELSON R., 1996, Sources of economic growth; Nonaka I, 1995, The Knowledge-creating Company; Pavitt K, 2003, BUSINESS OF SYSTEMS INTEGRATION, P7 8; POLANYI M., 1958, Personal knowledge: towards a post-critical philosophy; Pre ncipe A., 2003, The business of systems integration; Rechtin E., 2000, Systems a rchitecting of organizations: why eagles can t swim; Rosenberg N, 1982, Inside t he Black Box: Technology and Economics; ROSENBERG N, 1976, Perspectives on Techn ology; Rothwell R., 1994, INT MARKET REV, V11, P7, DOI 10.1108/02651339410057491 ; Sage A., 1998, Systems integration and architecting: an overview of principles , practices, and perspectives; Schilling M. A., 2003, Managing in the modular ag e: architectures, networks and organizations, P172; SHENHAR A, 2010, Reinventand o gerenciamento de projetos: a abordagem diamante ao crescimento e inovação bem-suce didos; Sillitto H., 2005, Proceedings of the International Council on Systems En gineering, San Diego, USA; Simon HA, 1997, istrative behavior: a study of d ecisionmaking process in istrative organizations; Tushman M. L., 2003, Mana ging in the modular age: architectures, networks and organizations, P316; Ulrich K. T., 2012, Product design and development; Utterback James M., 1994, Masterin g the Dynamics of Innovation. How Companies Can Seize Opportunities in the Face of Technological Change; Wittgenstein L., 1953, Philosophical Investigations; Yi n R. K, 2003, Case study research: Design and methods; Zandi I., 2007, Science a nd engineering in the age of systems 46 0 0 1 7 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 03 2014 11 1 1 21 10.1590/S1807-76922014000100002 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922014000100002 J Bruhn, Nádia Campos Pereira; Calegario, Cristina Lelis Leal Productivity spillovers from foreign direct investment in the Brazilian processi ng industry BAR - Brazilian istration Review English research-article foreign direct investment; productivity spillove rs; manufacturing Industry; Generalized Linear Models; absorption capacity The increasing importance of foreign direct investment (FDI) to international pr oduction has prompted considerable interest in its real effects on host economie s all over the world. The aim of this study was investigate whether the presence of FDI produces productivity spillovers in Brazilian processing industries. We conduct our analysis using a database on twenty-three Brazilian processing industries and applied Moderated Multiple Regression (MMR) and Generalized Line ar Models (GLM) analysis of variance to address potential spillover effects from foreign presence. This paper finds evidences of the coexistence of both positiv e and negative effects arising from FDI on the productivity of Brazilian industr ies. We found negative effects for FDI presence in labor-intensive industries. F urthermore, FDI benefits depend on the absorptive capacity of industries, confir ming the hypothesis that a minimum level of absorptive capacity is required so t hat locally owned enterprises (LOEs) can benefit from foreign presence. [Calegario, Cristina Lelis Leal] Universidade Federal de Lavras, Brazil; [Bruhn, Nádia Campos Pereira] Universidade Federal de Goiás, Brazil Allison PD, 2001, Logistic regression using the SAS system: theory and applicati on; Hale G, 2011, PAC ECON REV, V16, P135, DOI 10.1111/j.1468-0106.2011.00539.x; GLOBERMAN S, 1979, CAN J ECON, V12, P42, DOI 10.2307/134570; Aitken B, 1996, J INT ECON, V40, P345, DOI 10.1016/0022-1996(95)01410-1; Meyer KE, 2004, J INT BUS STUD, V35, P259, DOI 10.1057/palgrave.jibs.8400084; BLOMSTROM M, 1983, WORLD DE

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te alternative explanations for the impact of foreign capital flows on Ibovespa returns, including: trend chasing, information contribution and mutual . Daily data of the period between 2005 and 2012 are analyzed using simultaneous equation models which are estimated by ordinary least squares (OLS). Several exo genous market variables are included as determinants of returns and capital flow s. The research results present that only the information contribution hypothesi s is ed by the analysis. Besides, it also shows that the 2008 global fina ncial crisis had no significant effect on the interaction of market returns with foreign capital flows. Insper Instituto de Ensino e Pes quisa, Brazil Sanvicente, Antonio/P-6333-2014 Al-Loughani N. E ., 1995, J ASIAN EC, V6, P407, DOI 10.1016/1049-0078(95)90007-1; Alper C. E., 20 12, International Monetary Fund; Anaya M., 2010, ValorInveste, V8, P14; Llorente G, 2002, REV FINANC STUD, V15, P1005, DOI 10.1093/rfs/15.4.1005; HASBROUCK J, 1 991, J FINANC, V46, P179, DOI 10.2307/2328693; LAKONISHOK J, 1992, J FINANC ECON , V32, P23, DOI 10.1016/0304-405X(92)90023-Q; Froot KA, 2001, J FINANC ECON, V59 , P151, DOI 10.1016/S0304-405X(00)00084-2; Chor D., 2010, National Bureau of Eco nomic Research; Ferreira R. T., 2012, Economia, P15; Franzen André, 2009, Estud. E con., V39, P301, DOI 10.1590/S0101-41612009000200003; Gonçalves W. Jr., 2011, A at ividade do capital estrangeiro na BM&FBovespa; Granger CWJ, 1969, ECONOMETRICA, V37, P424, DOI DOI 10.2307/1912791; Long D. M., 2007, International Research Jou rnal of Finance and Economics, V10, P47; Marçal E. F., 2006, Anais, Encontro Brasi leiro de Finanças; McGowan C. B. Jr., 2011, Journal of Finance and ancy, V8 , P1; Sanvicente A. Z., 2004, Anais, Encontro Brasileiro de Finanças; Sarwar G., 2 005, Review of Quantitative Finance and ing, V24, P159, DOI 10.1007/s1115 6-005-6335-0; Valenti G., 2012, ValorInveste, V10, P10; 2006, Revista Brasileira de Finanças, V4, P345 19 1 1 0 1 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2014 11 1 86 106 10.1590/S1807-76 922014000100006 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922014000100006 J Montenegro, Ludmilla Meyer; Bulgacov, Sergio Reflections on a ctor-network theory, governance networks, and strategic outcomes BAR - Brazilian istration Review English research-article governan ce networks; strategizing; strategic outcomes; actor-network theory; education In an attempt to instigate discussion in the areas of organizational studies and strategy, this essay focuses on themes related to Governance, Actor-Network The ory, and Strategic Outcomes. We seek to expand understanding of the Governance N etwork Theory by proposing the inclusion of human and non-human actors from the Actor-Network Theory in its scope. Recent studies concerning the notion of heter ogeneous networks have demonstrated the importance of non-human actors for under standing social and organizational phenomena. When combined with a network persp ective, strategy is seen as something that people within organizations do and no t something that organizations have (Johnson, Langley, Melin, & Whittington, 200 7). Networks require interaction, movement, and process; i.e., the active partic ipation of actors involved. Decision making and activities are continuously real ized based on the ties between actors and the content they deal with. We believe that this theoretical framework will reveal aspects and issues taken for grante d that should be incorporated in the Governance Network Theory s empirical scope of analysis, primarily for research in plural and complex organizations permeat ed with ambiguous and power-related issues. [Bulgaco v, Sergio] Fundação Getúlio Vargas, Brazil; [Montenegro, Ludmilla Meyer] Universidade Federal de Sergipe, Brazil Alcadipani R., 2008, Ana is do Encontro de Estudos Organizacionais; Andrade J. A., 2005, Anais do Encontr o Nacional da Associação Nacional de Pós-Graduação e Pesquisa em istração; Calas MB, 199 , ACAD MANAGE REV, V24, P649, DOI 10.2307/259347; Whittle A, 2008, ORGAN STUD, V 29, P611, DOI 10.1177/0170840607082223; Barad K, 2003, SIGNS, V28, P801, DOI 10. 1086/345321; Ezzamel M, 2008, HUM RELAT, V61, P597, DOI 10.1177/0018726708092316 ; Denis JL, 2007, HUM RELAT, V60, P179, DOI 10.1177/0018726707075288; Sorensen E , 2005, SCAND POLIT STUD, V28, P195, DOI 10.1111/j.1467-9477.2005.00129.x; Rhode s RAW, 2007, ORGAN STUD, V28, P1243, DOI 10.1177/0170840607076586; Orlikowski WJ

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es on variance within countries first and then compares results between countrie s, while the great bulk of research looks at differences between means from one country or category to another. Accordingly, we use cluster analyses rather than analyses of variance or regressions as the major analytical tool. By generating comparable clusters of professionals in different countries, we obtain a novel view of the relationship between individual variables, cultural settings, and le adership. In each cultural setting sampled there is one cluster of personal valu es which is highly associated with managerial position, and particularly with up per management. These managerial clusters are similar in their overall profile, and are the smallest clusters in each of the three countries, suggesting a unive rsalistic managerial personality like that identified by Miner over thirty years ago. At the same time, we find significant differences between countries in the absolute numerical levels of values held by managers and even greater differenc es in the levels of values which characterize their subordinates. [Nelson, Reed Elliot] Universidade Nove de Julho, Brazil Abbade EB, 2009, Revista de istração FACES Journal, V8, P107; DeRue DS, 2011, P ERS PSYCHOL, V64, P7, DOI 10.1111/j.1744-6570.2010.01201.x; Stogdill RM, 1948, J PSYCHOL, V25, P35; Closs SJ, 1996, J OCCUP ORGAN PSYCH, V69, P41; Ng KY, 2008, J APPL PSYCHOL, V93, P733, DOI 10.1037/0021-9010.93.4.733; Foti RJ, 2007, J APPL PSYCHOL, V92, P347, DOI 10.1037/0021-9010.92.2.347; Tsui AS, 2007, J MANAGE, V3 3, P426, DOI 10.1177/0149206307300818; SELTZER J, 1990, J MANAGE, V16, P693, DOI 10.1177/014920639001600403; Schwartz SH, 1999, APPL PSYCHOL-INT REV, V48, P23, DOI 10.1111/j.1464-0597.1999.tb00047.x; Zaccaro SJ, 2007, AM PSYCHOL, V62, P6, D OI 10.1037/0003-066X.62.1.6; Schwartz SH, 2001, J CROSS CULT PSYCHOL, V32, P268, DOI 10.1177/0022022101032003002; Roccas S, 2002, PERS SOC PSYCHOL B, V28, P789, DOI 10.1177/0146167202289008; Druskat VU, 2003, ACAD MANAGE J, V46, P435, DOI 1 0.2307/30040637; Judge TA, 2002, J APPL PSYCHOL, V87, P765, DOI 10.1037/0021-901 0.87.4.765; House R, 2002, J WORLD BUS, V37, P3, DOI 10.1016/S1090-9516(01)00069 -4; Nelson RE, 2003, ORGAN STUD, V24, P1115, DOI 10.1177/01708406030247006; Ashk anasy N. M., 2010, International Journal of Organizational Behavior, V2, P37; Ba ss B. M., 1988, Transformational leadership: industrial, military, and education al impact.; Bass B. M., 1985, Leadership and performance; BIRNBAUM PH, 1985, IN SCI QUART, V30, P262, DOI 10.2307/2393108; Boisot M, 1996, SCI QUART, V 41, P600, DOI 10.2307/2393869; Boyer R., 1996, NATL DIVERSITY GLOBA, P29; Carsly le T., 1841, On heroes, hero worship, and the heroic in history; Carvalho A. M. Neto, 2010, Liderança: entre a tradição, a modernidade e a pós-modernidade, P77; Carvalh o A. M. Neto, 2012, Revista de Ciências da istração, V14, P35; Carvalho L. F., 20 02, Revista de istração de Empresas, V42, P78; Davel E., 2001, Revista de istração Contemporânea, V5, P107; DIGMAN JM, 1990, ANNU REV PSYCHOL, V41, P417, DOI 10 .1146/annurev.psych.41.1.417; DUNLAP WP, 1994, MULTIVAR BEHAV RES, V29, P115, DO I 10.1207/s15327906mbr2901_4; Fiedler F., 1964, Advances in experimental and soc ial psychology, P301; Fonseca Ana Márcia de Oliveira, 2012, RAM, Rev. . Mackenz ie, V13, P122, DOI 10.1590/S1678-69712012000300007; Gimenez Fernando Antonio Pra do, 2006, BAR, Braz. . Rev., V3, P15, DOI 10.1590/S1807-76922006000200003; Gl aser B., 1967, The discovery of grounded theory; Grachev M. V., 2006, INT J LEAD ERSHIP STU, V1, P67; Guillen M., 2001, LIMITS CONVERGENCE; Hampden-Turner C., 19 93, The seven cultures of capitalism; Hersey P., 1996, Management of organizatio nal behavior; Hickson D., 1981, Organization and nation: the aston programme IV; Hofstede G., 1980, Culture’s consequences; House R. J., 2004, Culture, leadership , and organizations: The GLOBE study of 62 societies; HOUSE RJ, 1971, SCI QUART, V16, P321, DOI 10.2307/2391905; Javidan M, 2005, MANAGE INT REV, V45, P23 ; Keegan J, 1987, MASK COMMAND; KERLINGER F. N., 2000, Foundations of behavioral research; Kotter J, 1990, A Force for Change: How Leadership Differs from Manag ement; MINER JB, 1976, J APPL PSYCHOL, V61, P419, DOI 10.1037//0021-9010.61.4.41 9; Muczyk J. P., 2008, J LEADERSH ORG STUD, V14, P277, DOI 10.1177/1548051808315 551; Nelson R. E., 2010, Latin American Business Review, V11, P317, DOI 10.1080/ 10978526.2010.536494; Nelson R. E., 1996, Cultura organizacional: vencendo o dra gão da resistência; Nelson R. E., 1997, Troubleshooting organizations; Nelson RE, 20 11, ORGAN STUD, V32, P407, DOI 10.1177/0170840610397479; Oliveira Fátima Bayma de, 2010, Rev. . Pública, V44, P1453, DOI 10.1590/S0034-76122010000600009; Sant An

na A. D. S., 2010, Brazilian istration Review, V8, P205; Spencer Herbert, 1 896, PRINCIPLES SOCIOLOGY; Yukul G. A., 2006, Leadership in organizations; Sant anna Liliane Lima, 2012, Rev. . contemp., V16, P744, DOI 10.1590/S1415-655520 12000500007 56 0 0 1 16 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 03 2014 11 1 47 63 10.1590/S1807-7692201400 0100004 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22014000100004 J Brito, Renata Peregrino de; Brito, Luiz Artur Ledur Dynamics of competition and survival BAR - Brazilian ist ration Review English research-article competitiveness; survival; perfo rmance; multilevel analysis Along time, increasing c ompetitiveness is said to have shortened firms life spans; however, for those w ho managed to survive, the question relies on what are the best competitive posi tions. The question is whether firms can sustain a competitive advantage for lon ger periods. To answer it, this article analyzes the combined performance (profi t and growth) trajectories of 993 firms along two decades, comparing their compe titive dynamics with the overall market. We use American COMPUSTAT data (1990-20 09), decomposing the individual firm effect in hierarchical modeling and segrega ting the different strategic choices and transitions between advantage, disadvan tage and parity along that period. The results reveal that most firms are unable to maintain advantage/disadvantage for longer periods. Moreover, the comparison between the 993 long-lived firms and the overall database reveals a more conser vative profile of competitiveness of the former, suggesting different strategies between the groups. [Brito, Luiz Artur Ledur] Fundação G etúlio Vargas, Brazil; [Brito, Renata Peregrino de] Instituto Brasileiro de Mercad o de Capitais, Brazil Brito, Renata/0000-0002-0624-7915 Buzzell RD, 2004, J BUS RES, V57, P478, DOI 10.1016/S0148-2963(02)00314-4; D Ave ni RA, 2010, STRATEGIC MANAGE J, V31, P1371, DOI 10.1002/smj.897; Powell TC, 200 1, STRATEGIC MANAGE J, V22, P875, DOI 10.1002/smj.173; Denrell J, 2004, MANAGE S CI, V50, P922, DOI 10.1287/mnsc.1030.0143; Lippman SA, 2003, STRATEGIC MANAGE J, V24, P1069, DOI 10.1002/smj.345; Wiggins RR, 2005, STRATEGIC MANAGE J, V26, P88 7, DOI 10.1002/smj.492; Coff RW, 1999, ORGAN SCI, V10, P119, DOI 10.1287/orsc.10 .2.119; Teece DJ, 1997, STRATEGIC MANAGE J, V18, P509, DOI 10.1002/(SICI)1097-02 66(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; Cao Q, 2009, ORGAN SCI, V20, P781, DO I 10.1287/orsc.1090.0426; March JG, 1991, ORGAN SCI, V2, P71, DOI 10.1287/orsc.2 .1.71; McNamara G, 2003, STRATEGIC MANAGE J, V24, P261, DOI 10.1002/smj.295; Dye r JH, 1998, ACAD MANAGE REV, V23, P660, DOI 10.2307/259056; Taylor A, 2009, ORGA N SCI, V20, P718, DOI 10.1287/orsc.1090.0429; Brandenburger AM, 1996, J ECON MAN AGE STRAT, V5, P5; Lindgreen A, 2005, IND MARKET MANAG, V34, P732, DOI [10.1016/ j.indmarman.2005.01.001, 10.1016/j.indarman.2005.01.001]; Geroski PA, 2010, STRA TEGIC MANAGE J, V31, P510, DOI 10.1002/smj.823; Bromiley P, 2008, STRATEG ORGAN, V6, P207, DOI 10.1177/1476127008090011; Crook TR, 2007, J OPER MANAG, V25, P546 , DOI 10.1016/j.jom.2006.05.008; RUMELT RP, 1991, STRATEGIC MANAGE J, V12, P5, D OI 10.1002/smj.4250121003; Burgelman RA, 2007, STRATEG MANAGE J, V28, P965, DOI 10.1002/smj.625; Vargo SL, 2004, J MARKETING, V68, P1, DOI 10.1509/jmkg.68.1.1.2 4036; Bowman C, 2000, BRIT J MANAGE, V11, P1, DOI 10.1111/1467-8551.00147; Helfa t CE, 2003, STRATEGIC MANAGE J, V24, P997, DOI 10.1002/smj.332; BAUMOL WJ, 1962, AM ECON REV, V52, P1078; Besanko D., 1996, Economics of strategy; Brito Renata Peregrino de, 2012, Rev. . empres., V52, P70, DOI 10.1590/S0034-7590201200010 0006; Coff RW, 2010, STRATEGIC MANAGE J, V31, P711, DOI 10.1002/smj.844; CUBBIN J, 1986, MANAGE DECIS ECON, V7, P123, DOI 10.1002/mde.4090070209; D Aveni R., 19 94, Hypercompetition: Managing the dynamics of strategic maneuvering; Fleck Deni se L., 2004, Rev. . contemp., V8, P79, DOI 10.1590/S1415-65552004000500006; F leck DL, 2010, MANAGE DECIS, V48, P1529, DOI 10.1108/00251741011090315; Ghemawat P., 2006, Creating competitive advantage; HANNAN MT, 1984, AM SOCIOL REV, V49, P149, DOI 10.2307/2095567; Helfat C. E., 2007, Dynamic capabilities: understandi ng strategic changes in organizations; JACOBSON R, 1990, MARKET SCI, V9, P74, DO I 10.1287/mksc.9.1.74; JENSEN MC, 1986, AM ECON REV, V76, P323; Marris R., 1964, The economic theory of managerial capitalism; McGahan AM, 1997, STRATEGIC MANAG

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is, therefore, to investigate how consumer activists who congregate online, that is, cyberactivists, reframe market offers while attempting to promote market an d cultural change. We identify several rhetorical strategies employed by online consumer activists in their quests to change themselves, other consumers, and th e broader culture. Our findings advance consumer research on how consumers may m obilize resources to initiate and promote self-, market-, and cultural transform ations. [Pereira, Severino Joaquim Nunes] Universidade F ederal Rural do Rio de Janeiro, Brazil; [Scaraboto, Daiane] Pontificia Universid ad Católica de Chile, Chile Humphreys A, 2010, J CON SUM RES, V37, P490, DOI 10.1086/652464; Kozinets RV, 2001, J CONSUM RES, V28, P6 7, DOI 10.1086/321948; Suddaby R, 2005, SCI QUART, V50, P35, DOI 10.2189/a squ.2005.50.1.35; Ansari S, 2011, ORGAN SCI, V22, P1579, DOI 10.1287/orsc.1100.0 595; [Anonymous], 2005, PROCEEDINGS; Thompson CJ, 2004, J CONSUM RES, V31, P162, DOI 10.1086/383432; Humphreys A, 2010, J MARKETING, V74, P1; Ward JC, 2006, J C ONSUM RES, V33, P220, DOI 10.1086/506303; Holt DB, 2002, J CONSUM RES, V29, P70, DOI 10.1086/339922; PENALOZA L, 1993, ADV CONSUM RES, V20, P123; Kates SM, 2002 , J CONSUM RES, V29, P383, DOI 10.1086/344427; [Anonymous], ; Arnould EJ , 2005, J CONSUM RES, V31, P868, DOI 10.1086/426626; Benford RD, 2000, ANNU REV SOCIOL, V26, P611, DOI 10.1146/annurev.soc.26.1.611; SCHOUTEN JW, 1995, J CONSUM RES, V22, P43, DOI 10.1086/209434; Cova B, 2006, EUR J MARKETING, V40, P1087, D OI 10.1108/03090560610681023; Hollenbeck CR, 2006, ADV CONSUM RES, V33, P479; Th ompson CJ, 2007, J CONSUM RES, V34, P135, DOI 10.1086/519143; Giesler M, 2006, J CONSUM RES, V33, P283, DOI 10.1086/506309; Luedicke MK, 2010, J CONSUM RES, V36 , P1016, DOI 10.1086/644761; Schau HJ, 2009, J CONSUM RES, V36, P255, DOI 10.108 6/597162; Arsel Z, 2011, J CONSUM RES, V37, P791, DOI 10.1086/656389; Kozinets R V, 2004, J CONSUM RES, V31, P691, DOI 10.1086/425104; Huhmann BA, 2012, EUR J MA RKETING, V46, P1476, DOI 10.1108/03090561211259943; Postmes T, 2002, SOC SCI COM PUT REV, V20, P290, DOI 10.1177/08939302020003006; Ahluwalia R, 2004, J CONSUM R ES, V31, P26, DOI 10.1086/383421; Thompson CJ, 1997, J CONSUM RES, V24, P15, DOI 10.1086/209491; Scaraboto D, 2013, J CONSUM RES, V39, P1234, DOI 10.1086/668298 ; Ayers M. D., 2003, CYBERACTIVISM ONLINE, P145; Chiara G., 2008, Quick hit: let P&G know what you think of their website for girls; Cooper C., 2009, Expanding the Obesity Debate, P164; De Certeau M., 1984, The practice of everyday life; Fi llyjonk, 2008, What s your problem?; Fournier S, 1998, ADV CONSUM RES, V25, P88; Friedman E., 2008, ABC NEWS; Godoi MR, 2011, MOVIMENTO-PORTO ALEG, V17, P153; G oodwin J., 2009, The social movements reader: cases and concepts; Gusfield J. R. , 1994, NEW SOCIAL MOVEMENTS, P58; Harding K., 2008, Adipositivity (and Doctor W hoSpoilers); Harding K., 2010, We are the boss of you; Harding K., 2007, We want your money, but not if we have to look at you; Harding K., 2008, Quick hit: let P&G know what you think of their website for girls; Harding K., 2007, Oh, macke really?; Harold C, 2004, CRIT STUD MEDIA COMM, V21, P189, DOI 10.1080/0739318042 000212693; Herring S., 2001, HDB DISCOURSE ANAL, P612; Johnston H., 2005, Frames of protest: social movements and the framing perspective; Kozinets R. V., 1999, EUROPEAN MANAGEMENT, V17, P252, DOI DOI 10.1016/S0263-2373(99)00004-3; Kozinets RV, 2002, J CONSUM RES, V29, P20, DOI 10.1086/339919; Lamberti A. P., 2011, Com plex worlds: digital culture, rhetoric and professional communication; Land M, 2 009, HARVARD HUMAN RIGHTS, V22, P205; Leach J., 2000, QUALITATIVE RES TEXT, P207 ; McAdam D., 1997, New social movements: from ideology to identity, P36; McCaugh ey M., 2003, Cyberactivism: online activism in theory and practice; Miles M.B., 1994, Qualitative data analysis: An expanded sourcebook; Montardo S. P., 2012, P rocessos culturais e suas manifestações, P116; Mueller F, 2004, ORGAN STUD, V25, P75 , DOI 10.1177/017084060438181; Muniz AM, 2005, J CONSUM RES, V31, P737, DOI 10.1 086/426607; Paul, 2008, Jamie Oliver s scare tactics; Pereira Severino Joaquim N unes, 2012, BAR, Braz. . Rev., V9, P211, DOI 10.1590/S1807-76922012000200006; Pichardo NA, 1997, ANNU REV SOCIOL, V23, P411, DOI 10.1146/annurev.soc.23.1.411 ; Rabin R. C., 2008, The New York Times; Richardson R., 2009, Bad ingredient; Sa ndlin JA, 2009, J CONSUM CULT, V9, P79, DOI 10.1177/1469540508099703; SarahJ, 20 08, Re: Well, be good; Scaraboto Daiane, 2012, BAR, Braz. . Rev., V9, P246, D OI 10.1590/S1807-76922012000300002; Wann M., 2013, Opinion; Young J., 2005, Jour nal of Computer-Mediated Communication, V11, P44, DOI 10.1111/j.1083-6101.2006.t

b00303.x; 2008, Re: Fatosphere in wired; 2007, Pixar s in on fat-bashing; 20 08, Re: Why you should be at the think tank; 2008, Re: Blonsky shines; Queen-Siz ed disappoints; 2008, Re: Vern Yip shows his true colors; 2012, Women debate fat acceptance; 2008, Vern yip shows his true colors; Comments policy; 2007, Weight watchers co-opts our language; 2008, Re: Well, be good; 2008, And another one b ites the dust...; 2007, Who doesn t want to lose 20 pounds?; 2008, Call for acti on: site for adolescent teens promotes eating disorders; 2008, Re: Quick hit: le t P&G know what you think of their website for girls 81 0 0 0 6 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2013 10 4 389 414 10.1590/S1807-76922013000400003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000400003 J Freitas, Abner de Pinho Nogueira; Minardi, Andrea Maria Accioly Fonseca The impact of credit rating changes in Latin American stock markets BAR - Brazilian istration Review English research-article rating c hange announcement; Credit Watch; event study Our obje ctive is to examine whether a rating change or Credit Watch announcement has a s ignificant impact on Latin American stock prices. We conducted an event study to analyze stock market reaction to such news in the four major Latin American eco nomies: Argentina, Brazil, Chile and Mexico. We find similar results to those pr eviously observed in the literature, wherein the impact is quite significant for rating downgrades but less relevant for rating upgrades and Credit Watches. We also run cross section regressions to investigate which variables best explain t he impact rating changes announcements have on stock prices in these countries. The results indicate that the most significant variable is the absolute change i n the number of notches for downgrades. We conclude that credit ratings are rele vant information in Latin America. [Minardi, Andrea Maria Accioly Fonseca] Insper Instituto de Ensino e Pesquisa, Brazil; [Freitas, Abner de Pinho Nogueira] Insper Instituto de Ensino e Pesquisa, Brazil Altman EI, 2006, FINANC ANAL J, V62, P54, DOI 10.2469/faj.v62.n1.4058; BROWN SJ, 1980, J FINANC ECON, V8, P205, DOI 10.1016/0304-405X(80)90002-1; Ederington LH, 1998, J FINANC QUANT ANAL, V33, P569, DOI 10.2307/2331132; Vassalou M, 2004, J FINANC, V59, P831, DOI 10.1111/j.1540-6261.2004.00650.x; GRIFFIN PA, 1982, J FIN ANC, V37, P103, DOI 10.2307/2327120; Camargos M. A., 2003, CADERNO PESQUISAS AD, V10, P1; Campbell J.Y., 1997, The Econometrics of Financial Markets; Choy E, 20 06, FINANC, V46, P755, DOI 10.1111/j.1467-629x.2006.00192.x; Cisneros D. , 2012, International Journal of Business & Management, V7, P35; Cochrane JH, 20 05, ASSET PRICING, P1; Damasceno D. L., 2008, Revista de istração da Universidade de São Paulo, V43, P344; Dichev LD, 2001, J FINANC, V56, P173, DOI 10.1111/0022-10 82.00322; Ee B. C. B., 2008, The impact of credit watch and bond rating changes on abnormal stock returns for Non-USA domiciled corporations; Elayan F. A., 2003 , J EC FINANCE, V27, P337, DOI [10.1007/BF02761570, DOI 10.1007/BF02761570]; Goh J. C., 1999, Q REV EC FINANCE, V39, P101, DOI 10.1016/S1062-9769(99)80006-4; HO LTHAUSEN RW, 1986, J FINANC ECON, V17, P57, DOI 10.1016/0304-405X(86)90006-1; Jo rion P., 2007, J FIXED INCOME, V16, P45, DOI DOI 10.3905/JFI.2007.683317; Kloeck ner G. O., 1995, Revista Brasileira de istração Contemporânea, V1, P261; Linciano N. , 2004, Quaderni di Finanza; Minardi A. M. A. F., 2008, RAC Eletrônica, V2, P311; S ervigny A., 2004, Measuring and managing credit risk; 2010, comment: Latin Ameri can corporate default and recovery rates 1990-H1 2010; 2010, Domestic market cap italization (in USD millions); 2007, Proceedings; 2009, Use of creditwatch and o utlooks; 2009, Proceedings of 26 0 0 0 4 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 12 2013 10 4 439 461 10.1590/ S1807-76922013000400005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000400005 J Dakessian, Leon Chant; Feldmann, Paulo Roberto Multilatinas and value creation from cross-border acquisitions:: an event study approach BAR - Brazilian istration Review English research-article internat ionalization; internalization theory; event study; multilatinas; abnormal return s The central proposition of this paper is to asse

ss the performance of cross-border acquisitions made by Multilatinas. Applying t he event study method to a sample of 607 announcements of acquisitions during th e period 1989-2011 by 182 Multilatinas from Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela, we conclude that: (a) on average, these announcement s have a neutral impact on the short-term returns to acquiring companies shareh olders; (b) cross-sectional analysis reveals that relative size of the deals hav e a negative and significant effect on investors reactions and; (c) unlike the institutional distance between home and host countries, cultural distance matter s, since it has a negative and significant effect on the perceptions that invest ors have regarding the expected economic impact of acquirers cross-border merge r and acquisition (M&A) decisions. Inasmuch as the market rationality assumption that underlies the event study method has been questioned, future research line s are proposed in order to search for alternative long-term performance construc ts concerning M&A processes in general that can: (a) shed light on the reality o f value creation (and destruction) from cross-border acquisitions made by Multil atinas; and (b) contribute to strategy, international business and M&A theories and practice. [Feldmann, Paulo Roberto] Universidade d e São Paulo, Brazil; [Dakessian, Leon Chant] Universidade de São Paulo, Brazil Gubbi SR, 2010, J INT BUS STUD, V41, P397, DOI 10.1057/jibs.2009.47; Zollo M, 20 08, ACAD MANAGE PERSPECT, V22, P55; Williamson J, 2004, J POST KEYNESIAN EC, V27 , P195; Henisz WJ, 2003, J INT BUS STUD, V34, P173, DOI 10.1057/palgrave.jibs.84 00015; Schijven M, 2012, STRATEGIC MANAGE J, V33, P1247, DOI 10.1002/smj.1984; K OGUT B, 1988, J INT BUS STUD, V19, P411, DOI 10.1057/palgrave.jibs.8490394; Hayw ard MLA, 1997, SCI QUART, V42, P103, DOI 10.2307/2393810; Cuervo-Cazurra A , 2008, J INT MANAG, V14, P138, DOI 10.1016/j.intman.2007.09.001; Guillen MF, 20 09, ACAD MANAGE PERSPECT, V23, P23; Dunning JH, 2008, ASIA PAC J MANAG, V25, P57 3, DOI 10.1007/s10490-007-9074-z; HAUSMAN JA, 1981, ECONOMETRICA, V49, P1377, DO I 10.2307/1911406; Khanna T, 2005, HARVARD BUS REV, V83, P63; Hennart JF, 2010, J RETAILING, V86, P257, DOI 10.1016/j.jretai.2010.07.009; Coase RH, 1937, ECONOM ICA-NEW SER, V4, P386, DOI 10.1111/j.1468-0335.1937.tb00002.x; Cantwell J, 2008, STUD INT INVESTMT, P55; Ramamurti R, 2009, EMERGING MULTINATIONALS IN EMERGING MARKETS, P399, DOI 10.1017/CBO9780511576485.013; Dominguez LV, 1997, J BUS RES, V38, P3, DOI 10.1016/S0148-2963(96)00113-0; Dunning JH, 2003, J INT BUS STUD, V3 4, P108, DOI 10.1057/palgrave.jibs.8400010; Cuervo-Cazurra A, 2008, J INT BUS ST UD, V39, P957, DOI 10.1057/palgrave.jibs.8400390; Cuervo-Cazurra A, 2011, J MANA GE STUD, V48, P441, DOI 10.1111/j.1467-6486.2010.00964.x; Schoenberg R, 2006, BR IT J MANAGE, V17, P361, DOI 10.1111/j.1467-8551.2006.00488.x; Morosini P, 1998, J INT BUS STUD, V29, P137, DOI 10.1057/palgrave.jibs.8490029; Aybar B, 2009, J I NT BUS STUD, V40, P1317, DOI 10.1057/jibs.2009.15; Barkema HG, 1996, STRATEGIC M ANAGE J, V17, P151, DOI 10.1002/(SICI)1097-0266(199602)17:2<151::AID-SMJ799>3.0. CO;2-Z; Bhagat S, 2011, EMERG MARK REV, V12, P250, DOI 10.1016/j.ememar.2011.04. 001; Buckley PJ, 2003, J INT BUS STUD, V34, P219, DOI 10.1057/palgrave.jibs.8400 024; BUCKLEY P., 1976, The Future of the Multinational Enterprise; Campbell J.Y. , 1997, The Econometrics of Financial Markets; Casanova L., 2009, Global Latinas - Latin America s emerging multinationals; Caves R. E., 1971, Economica, V38, P 1; Child J., 2001, The management of international acquisitions; Chudnovsky Dani el, 1999, Las multinacionales latinoamericanas: Sus estrategias en un mundo glob alizado; Chudnovsky Daniel, 2000, TRANSNATIONAL CORPOR, V9, P31; Cimoli M., 2010 , Industrial policy and development - The political economy of capabilities accu mulation, P1; Cuervo-Cazurra A., 2010, Universia Business Review, V1, P14; Cuerv o-Cazurra A, 2009, ACAD MANAGE J, V52, P1348; Datta D. K., 1995, MANAGE INT REV, V35, P337; Dau LA, 2012, GLOB STRATEG J, V2, P262, DOI 10.1111/j.2042-5805.2012 .01033.x; Dunning J., 1996, FOREIGN DIRECT INVES, P1; Dunning J., 2001, INT J EC BUSINESS, V8, P173, DOI DOI 10.1080/13571510110051441; DUNNING JH, 1988, J INT BUS STUD, V19, P1, DOI 10.1057/palgrave.jibs.8490372; DUNNING JH, 1986, WELTWIRT SCH ARCH, V122, P667, DOI 10.1007/BF02707854; Dunning John H., 2008, Multination al Enterprises and the Global Economy; Feldmann P. R., 2009, Empresas Latino-Ame ricanas - oportunidades e ameaças no mundo globalizado; Fleury A., 2011, Brazilian Multinationals: Competences for Internationalization; Haspeslagh P. C., 1991, Ma naging acquisitions - creating value through corporate renewal; HENNART J.-F., 1

982, A Theory of Multinational Enterprise; Hennart J.-F, 1977, A theory of forei gn direct investment; Hofstede G., 1997, Cultures and organizations: Software of the mind; Hope O. K., 2010, Journal of International Business Studies, V42, P12 8; HYMER S., 1976, The International Operations of National Firms: A Study of Di rect Foreign Investment; Khanna T, 1997, HARVARD BUS REV, V75, P41; Kuczynski P. -P., 2003, After the Washington consensus; Larsson R., Human Relations, V54, P15 73; Lora Eduardo, 2001, Structural Reforms in Latin America: What Has Been Refor med and How to Measure it; MacKinlay AC, 1997, J ECON LIT, V35, P13; Mueller D.C ., 2007, MANAGERIAL DECISION, V28, P879, DOI 10.1002/mde.1365; Narula R., 2000, OXFORD DEV STUDIES, V28, P141, DOI DOI 10.1080/713688313; Narula R., 2011, Emerg ing country MNEs and the role of home countries: separating fact from irrational expectations; Narula R., 2011, Do we need different frameworks to explain infan t MNES from developing countries?; Palma J. G., 2010, Industrial policy and deve lopment - The political economy of capabilities accumulation, P1; Penrose E. T., 1959, THEORY GROWTH FIRM; Rodrik D, 2006, J ECON LIT, V44, P973, DOI 10.1257/je l.44.4.973; ROLL R, 1986, J BUS, V59, P197, DOI 10.1086/296325; Rugman A, 2008, STUD INT INVEST, P86; Rugman A. M., 1996, The theory of multinational enterprise s; Rugman A. M., 1981, Inside the multinationals: the economics and internal mar kets; RUGMAN AM, 1992, J INT BUS STUD, V23, P761, DOI 10.1057/palgrave.jibs.8490 287; Shimizu K., 2004, J INT MANAG, V10, P307, DOI DOI 10.1016/J.INTMAN.2004.05. 005; Tolentino P. E., 1987, The global shift in international production: the gr owth of multinational enterprises from the developing countries; the Philippines ; JOHANSON J, 1977, J INT BUS STUD, V8, P23, DOI 10.1057/palgrave.jibs.8490676; VERNON R, 1979, OXFORD B ECON STAT, V41, P255; WOOLDRIDGE J. M., 2002, Econometr ic analysis of cross section and data; 2010, 2011 index of economic freedo m; 2000, 2011 index of economic freedom; 2007, 2011 index of economic freedom; 2 003, 2011 index of economic freedom; 2005, 2011 index of economic freedom; 2011, 2011 index of economic freedom; 1999, 2011 index of economic freedom; 2004, 201 1 index of economic freedom; 2006, 2011 index of economic freedom; 1995, 2011 in dex of economic freedom; 1998, 2011 index of economic freedom; 2009, 2011 index of economic freedom; 2001, 2011 index of economic freedom; 2002, 2011 index of e conomic freedom; 1997, 2011 index of economic freedom; 2008, Structural reform a nd the accelerated multinationalization of developing-country firms; 1996, 2011 index of economic freedom; 2008, 2011 index of economic freedom 91 0 0 4 19 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 12 2013 10 4 462 489 10.1590/S1807-76922013000400006 Management SciELO B razil Business & Economics SCIELO:S1807-76922013000400006 J Cavazotte, Flávia; Moreno, Valter; Bernardo, Jane Transformational leaders and work performance: the mediating roles of identification and self-ef ficacy BAR - Brazilian istration Review English research-article transformational leadership; identification; self-effica cy; task performance; helping behaviors In this study we investigate the connections between transformational leadership and subordinate formal and contextual performance among Brazilian employees. We also proposed a nd tested two mediating processes through which transformational leaders would e nhance the performance of their staff: stronger follower identification with the leader and efficacy beliefs. These relations were tested with a sample of 107 m anagers from a multinational company that operates in the financial sector. The proposed structural equation model was assessed with Partial Least Squares (PLS) techniques. The results suggest that perceived transformational leadership is a ssociated with higher levels of task performance and helping behaviors. Moreover , the proposed mediating processes were empirically ed. We discuss implic ations for theory and practice. [Moreno, Valter] Institu to Brasileiro de Mercado de Capitais, Brazil; [Bernardo, Jane] Instituto Brasile iro de Mercado de Capitais, Brazil; [Cavazotte, Flávia] Pontifícia Universidade Católi ca do Rio de Janeiro, Brazil Cavazotte, Flavia/N-5012-2014 Almeida Stanley Pacheco, 2010, Psicol. cienc. prof., V30, P492, DOI 10.1590/S141 4-98932010000300005; SHAMIR B, 1993, ORGAN SCI, V4, P577, DOI 10.1287/orsc.4.4.5 77; Kark R, 2003, J APPL PSYCHOL, V88, P246, DOI 10.1037/0021-9010.88.2.246; Den

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on leadership, P147; Tenenhaus M., 2010, A bridge between PLS path modeling and multi-block data analysis handbook of partial least squares, P99; Triandis H., 1995, Individualism & collectivism; Urbach N., 2010, J INF TECHNOL, V11, P5; Vin zi V. E., 2010, Partial least squares: concepts, methods and applications, VVol. 2, P47; Walumbwa F. O., 2005, J LEADERSHIP ORG STU, V11, P2, DOI DOI 10.1177/10 7179190501100301; WEBER M., 1947, The theory of social and economic organization ; WOOD R, 1989, J PERS SOC PSYCHOL, V56, P407, DOI 10.1037//0022-3514.56.3.407; 2012, Líderes autênticos, trabalho seguro: a influência da liderança sobre o desempenho em segurança; 2010, Anais...; Fontes Arlete Portella, 2010, Psicol. cienc. prof., V30, P620, DOI 10.1590/S1414-98932010000300013; Censo de capitais estrangeiros n o país 2011: ano-base 2010 resultados preliminares; Siqueira Mirlene Maria Matias, 2003, Rev. . contemp., V7, P165, DOI 10.1590/S1415-65552003000500009 84 0 1 1 11 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2013 10 4 490 512 10.1590/S1807-76922013000400007 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922013000400007 J Carneiro, Jorge BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2013 10 4 0 0 10.1590/S1807-76922013000400001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922013000400001 J Martins, Rodrigo C.; Hor-Meyll, Luis Fernando; Ferreira, Jorge Brantes Factors affecting mobile s switching intentions: a comparative study betwee n the brazilian and german markets BAR - Brazilian istration Review English research-article switching intentions; sa tisfaction; mobile telephony; cross-cultural comparison; cultural distance In the competitive wireless market, there are many drivers behind customer defec tion. Switching barriers, service performance, perceived value in carriers offe rs, satisfaction and other constructs can play a pivotal role in customer switch ing processes among carriers. This study attempts to compare the influence of th ese factors, taking into cultural similarities and dissimilarities, betw een Brazilian and German mobile s. A survey was conducted on two samples, co mprising 202 s in Brazil and 200 s in , with culture being employ ed as a context variable to compare their behavior. Analysis by means of multi-g roup structural equation modeling suggests that, in both countries, customer sat isfaction, service performance and perceived value have important roles in defin ing customer switching intentions, while switching barriers did not prove to hav e significant effects upon switching behavior. The results also suggest that the two cultures are sufficiently similar (considering the sample and the variables involved in the model) to not present differences in the studied consumer behav ior, except for the effect of service performance upon satisfaction. [Hor-Meyll, Luis Fernando] Pontifícia Universidade Católica do Rio de Janeiro, Brazi l; [Ferreira, Jorge Brantes] Pontifícia Universidade Católica do Rio de Janeiro, Bra zil; [Martins, Rodrigo C.] Colgate-Palmolive, Brazil Cheong JH, 2005, INTERNET RES, V15, P125, DOI 10.1108/10662240510590324; Hu LT, 1998, PSYCHOL METHODS, V3, P424, DOI 10.1037//1082-989X.3.4.424; Tryon WW, 2001, PSYCHOL METHODS, V6, P371, DOI 10.1037//1082-989X.6.4.371; Hult GTM, 2008, J IN T BUS STUD, V39, P1027, DOI 10.1057/palgrave.jibs.8400396; Fornell C, 1996, J MA RKETING, V60, P7, DOI 10.2307/1251898; Seo D, 2008, TELECOMMUN POLICY, V32, P182 , DOI 10.1016/j.telpol.2007.09.004; DURVASULA S, 1993, J CONSUM RES, V19, P626, DOI 10.1086/209327; KOGUT B, 1988, J INT BUS STUD, V19, P411, DOI 10.1057/palgra ve.jibs.8490394; Turel O, 2006, TELECOMMUN POLICY, V30, P314, DOI 10.1016/j.telp ol.2005.10.003; Jones MA, 2000, J RETAILING, V76, P259, DOI 10.1016/S0022-4359(0 0)00024-5; Brynjolfsson E, 2000, MANAGE SCI, V46, P563, DOI 10.1287/mnsc.46.4.56 3.12061; Magnusson P, 2008, INT MARKET REV, V25, P183, DOI 10.1108/0265133081086 6272; MULLEN MR, 1995, J INT BUS STUD, V26, P573, DOI 10.1057/palgrave.jibs.8490 187; Leung K, 2005, J INT BUS STUD, V36, P357, DOI 10.1057/palgrave.jibs.8400150 ; Ng SI, 2007, TOURISM MANAGE, V28, P1497, DOI 10.1016/j.tourman.2006.11.005; Co rtina JM, 1998, ORGAN RES METHODS, V1, P334, DOI 10.1177/109442819813004; Cheung

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oulin de; Menezes, Raquel Santos Soares Gender and work: representations of femininities and masculinities in the view of women brazilian executives BAR - Brazilian istration Review English research-article feminini ty; masculinity; business executive; gender; Brazil The purpose of this article is to identify and analyze social representations of femininity and masculinity, as reported by women business executives in Brazil. For that, the research resorted to semi-structured interviews of sixty-four exe cutives from seven Brazilian cities. As a technique for data analysis, this rese arch utilized the theoretical and conceptual basis of French discourse analysis. When gender issues become related to the specific qualities of being a woman an d a business executive - or to the interfaces that gender may establish with an individual s work - contradictions may emerge from the construction of a particu lar thematic. Also, positive and negative aspects of being a female executive ex ist, namely: (a) representations of an executive; (b) feminine competency and in competency; (c) dilemmas regarding sensitivity; (d) conflicts involving seductio n power; (e) omissions, prejudice and violence suffered by women at work; and (f ) motherhood. [Diniz, Ana Paula Rodrigues] Universidad e Federal de Minas Gerais, Brazil; [Souza, Eloisio Moulin de] Universidade Feder al do Espírito Santo, Brazil; [Carrieri, Alexandre de Pádua] Universidade Federal de Minas Gerais, Brazil; [Menezes, Raquel Santos Soares] Universidade Federal de M inas Gerais, Brazil Alonso S. L., 2002, Figuras clínic as do feminino no mal-estar contemporâneo; SCOTT JW, 1986, AM HIST REV, V91, P1053 , DOI 10.2307/1864376; Elsesser KM, 2011, HUM RELAT, V64, P1555, DOI 10.1177/001 8726711424323; Bobbitt-Zeher D, 2011, GENDER SOC, V25, P764, DOI 10.1177/0891243 211424741; Adler PS, 2007, ACAD MANAG ANN, V1, P119, DOI 10.1080/078559808; Beau voir S., 2009, O segundo sexo: a experiência vivida; BOURDIEU Pierre, 2007, DOMINA CAO MASCULINA; Braidotti R., 2002, Gender struggles: practical approaches to con temporary feminism, P347; BRUSCHINI Maria Cristina, 2004, CADERNO PESQUISA, V34, P105; Butler Judith, 2003, Problemas de gênero: feminismo e subversão da identidade ; Calás M. B., 1999, Handbook de estudos organizacionais, P277; Cappelle Mônica Carv alho Alves, 2010, RAM, Rev. . Mackenzie, V11, P71, DOI 10.1590/S1678-69712010 000300006; CAVAZOTTE F. S. C. N, 2010, Revista de istração da Universidade de São Paulo, Vv. 45, P70; Collinson D., 1992, Managing the shopfloor: Subjectivity, m asculinity, and workplace culture; CORRÊA A. M., 2004, O assédio moral na trajetória d e mulheres gerentes; Cramer L., 2004, Relações de gênero no espaço organizacional; Dreyf us H. L., 1995, Michel Foucault: beyond structuralism and hermeneutics; Ekenstam C., 2001, Cracks in the facade: masculinities in transition; Figueiredo L., 200 2, História das mulheres no Brasil, P141; Foucault M., 2003, A ordem do discurso; FOUCAULT M., 2004, A Microfísica do Poder; Foucault M., 2003, Estratégia, poder-sabe r, P253; Freitas ME, 2001, RAE-REV EMPRES, V41, P8, DOI [10.1590/S0034-759 02001000200002, DOI 10.1590/S0034-75902001000200002]; Gardiner J. K., 2004, Hand book of studies on men & masculinities, P35; Gill R., 2002, Qualitative research ing with text, image and sound, P244; Gilligan Carol, 1982, In a Different Voice : Psychological Theory and Women s Development; GOLDENBERG Mirian., 2002, A arte de pesquisar: como fazer pesquisa qualitativa em ciências sociais; Gregolin M. R. V., 2004, Foucault e os domínios da linguagem, P23; Halberstam Judith, 1998, FEMA LE MASCULINITY, DOI Durham, NC; Hansen Lise Lotte, 2002, EMPLOYEE RELATIONS, V24 , P190, DOI 10.1108/01425450210420910; Hassard J., 2000, Bodies and organization , P2; HIRATA Helena, 2002, Nova divisão sexual do trabalho? Um olhar voltado para a empresa e a sociedade; Irigaray L., 1985, Specutum of the other woman; Jerusal insky A., 2005, Masculinidade em crise, P15; Kanan Lilia Aparecida, 2010, Organ. Soc., V17, P243, DOI 10.1590/S1984-92302010000200001; LOURO G. L., 2008, Gênero, sexualidade e educação: uma perspectiva pós-estruturalista; Louro G.L., 1997, Gênero, se xualidade e educação: uma perspectiva pós-estruturalista; LOURO Guacira Lopes, 2000, E DUC REAL, V25, P59; Mavin S, 2004, MANAGE DECIS, V42, P565, DOI 10.1108/00251740 410522287; Merrick B.G., 2002, COMPETITIVENESS REV, V12, P94, DOI 10.1108/eb0464 37; Natividade Daise Rosas da, 2009, Rev. . Pública, V43, P231, DOI 10.1590/S00 34-76122009000100011; Newman Saul, 2005, Power and politics in poststructuralist thought; Nogueira C., 2001, Psicologia & Sociedade, V13, P107; Oksala J, 2011, FEM THEOR, V12, P281, DOI 10.1177/1464700111417667; Oliveira Z. L. C., 2005, Gêner

o, família e trabalho no Brasil, P123; Plummer K, 2004, HDB MASCULINITY STUD, P178 ; Potter J., 1996, HDB QUALITATIVE RES, P125; Prestes Motta F., 1997, CULTURA OR G CULTURA, P94; Ragins BR, 1998, ACAD MANAGEMENT EXEC, V12, P28, DOI DOI 10.5465 /AME.1998.254976; Rubin G., 1984, PLEASURE DANGER EXPL, P3; SCOTT Joan Wallach, 1992, AESCRITA HISTORIA NO, P63; 1998, Projeto História, P297; Sedgwick E., 2008, EPISTEMOLOGY CLOSET; Segnini L. R. P., 1997, Cultura organizacional e cultura br asileira, P184; SMITH Bonnie G., 2003, Gênero e História: homens, mulheres e prática h istórica; Tanure B., 2007, Sucesso e (in)felicidade do executivo; Thiollent M, 198 7, Crítica Metodológica, investigação social e enquete operária; Wittig Monique, 1985, FEM INIST ISSUES, V5, P3, DOI 10.1007/BF02685575; 2009, Trabalho e gênero: a produção de m asculinidades na perspectiva de homens e mulheres; 2003, A gerência feminina em se tores industrial e bancário: o conservadorismo internalizado versus o moderno em c onstrução; 2011, Uma análise dos estudos sobre o feminino e as mulheres na área de istração: a produção científica brasileira entre 2000 a 2010; 2002, Mudanças econômicas, mulh r e casamento em Vitória: 1970-2000; 2009, Entendendo a experiência de inclusão-exclusão de mulheres em cargos de alta gerência; 2000, Gênero e novas perspectivas de trabal ho: um Estudo Junto a Mulheres Gerentes de Atendimento no Banco do Brasil; 2003, Revista de istração da Universidade de São Paulo, V38, P219; Development and val idation of perceifedintersectionality of race, gender and sexual orientation sca le (P-INTER) for social change workers; 2001, Gerência feminina no setor bancário br asileiro: habilidades diferenciadas e desafios específicos; 2012, Theorising Inter sectionality in Internacional Business Management; 2008, Relatório global sobre di scriminação no trabalho e desigualdades e discriminação no mercado de trabalho brasileir o; 2009, Relações de gênero, poder e profissão em organizações hospitalares: um enfoque sócio onstrucionista 70 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 09 2013 10 3 281 303 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000300004 J Pinto, Marcelo Machado Barbosa; Souza, Yeda Swirski de From gar ment to fashion production: an analysis of the evolution of the apparel industry in Brazil BAR - Brazilian istration Review English research-article fashion; fashion apparel; global apparel value c hain; fashion apparel value chain; cultural economy This study aims at contributing to the analysis of the evolution of apparel indu stry in Brazil by answering the following questions: (a) Does global sourcing st ill explain the value upgrading process in the apparel production chains?; (b) A re there new sources of value upgrading to be considered?; (c) Is the dynamics o f the apparel production pervaded by a phenomenon that is strongly related to a cultural and creative know-how? Two theoretical approaches are considered to unv eil the value upgrading process in the apparel production: (a) theory about glob al value chains and (b) studies about cultural and creative industries. To inves tigate the research questions we analyzed the case of the Brazilian apparel indu stry evolution through the use of a methodological perspective nurtured by aspec ts of grounded theory. The findings of this study indicate that companies are ab le to upgrade not only through improvements in manufacturing steps but also by m eans of incorporating elements of cultural distinction in the apparel production . Analysis of the Brazilian case led us to propose an integrative theoretical ap proach where elements of the global apparel value chains are combined with studi es of cultural and creative industries. We consider that an integrative approach can better explain value creation in the apparel industry in a context of new m arkets, where there is not only the development of apparel manufacturing cluster s but also the emergence of a unique and local fashion apparel chain. [Souza, Yeda Swirski de] Universidade do Vale do Rio dos Sinos, Brazil; [Pinto, Marcelo Machado Barbosa] Universidade Federal de Santa Maria, Brazil Abecassis-Moedas C, 2006, INT J OPER PROD MAN, V26, P412, DOI [10.1108/014435706 10650567, 10.1108/0144357061065067]; Abernathy F. H., 1999, A stitch in time: le an retailing and the transformation of manufacturing: lessons from the apparel a nd textile industries; Abernathy F. H., 2005, The apparel and textile industries after 2005: prospects and choices for public and private actors; Adachi V., 201 0, Valor Econômico; Richardson J, 1996, ORGAN SCI, V7, P400, DOI 10.1287/orsc.7.4.

400; Gereffi G, 2005, REV INT POLIT ECON, V12, P78, DOI 10.1080/0969229050004980 5; Markusen A, 2008, ECON DEV Q, V22, P24, DOI 10.1177/0891242407311862; Pickles J, 2011, REG STUD, V45, P167, DOI 10.1080/00343401003601933; Gereffi G, 1999, J INT ECON, V48, P37, DOI 10.1016/S0022-1996(98)00075-0; Jacobides MG, 2006, ORGA N SCI, V17, P249, DOI 10.1287/orsc.1050.0167; Sammarra A, 2006, ENTREP REGION DE V, V18, P543, DOI 10.1080/08985620600884685; Uzzi B, 1996, AM SOCIOL REV, V61, P 674, DOI 10.2307/2096399; Berger S., 2006, How we compete: what companies around the world are doing to make it in today s global economy; Bonacich E., 1994, Gl obal production: the apparel industry in the Pacific Rim, P21; Buxey G, 2005, IN T J OPER PROD MAN, V25, P100, DOI 10.1108/01443570510576985; Carta P., 2009, Vog ue Brasil, V376, P7; Charmaz K., 2006, Constructing grounded theory: A practical guide through qualitative analysis; Cheng L., 1994, Global production: the appa rel industry in the Pacific Rim, P63; Cholachatpinyo A., 2002, J FASHION MARKETI NG, V6, P11, DOI 10.1108/13612020210422428; Costa A. C. R. da, 2009, Panorama da cadeia produtiva têxtil e de confecções e a questão da inovação; Currid E, 2007, The Warhol economy: How fashion, art, and music drive New York City; Currid E, 2006, ECON DEV Q, V20, P330, DOI 10.1177/0891242406292708; Dantas R. J. E. S., 2010, Conhec endo o Brasil em números; Djelic ML, 1999, ORGAN SCI, V10, P622, DOI 10.1287/orsc. 10.5.622; Falcão D., 2010, Vogue Brasil, V388; Ferdows K., 2004, Harvard Business Review, V82; Garcia D., 2010, L Officiel Brasil, V46; GEREFFI G, 2003, The globa l apparel value chain: what prospects for upgrading by developing countries; Kaw amura Y., 2006, Fashion-ology: an introduction to fashion studies; Michault J., 2009, The New York Times; Nika C., 2010, Diane Von Furstenberg: "the future look s best in Brazil"; Pasqual D. S., 2010, A origem do SPFW; Pinto M. M. B., 2011, Redige, V2, P1; Pinto M. M. B., 2011, From basic to fashion in the apparel indus try: a study about upgrading in value chains; Pontual M., 2011, MdeMulher; Pontu al M., 2010, MdeMulher; Porter MF, 1990, COMP ADV NAT; Prideaux J., 2009, The Ec onomist, P3; Rantisi NM, 2004, INT J URBAN REGIONAL, V28, P86, DOI 10.1111/j.030 9-1317.2004.00504.x; Rantisi NM, 2002, ECON GEOGR, V78, P441, DOI 10.2307/414079 8; Schmitz H, 2000, J DEV STUD, V37, P177, DOI 10.1080/713600073; Serino M., 201 0, Marie Claire Brasil, V235; Skov Lise, 2006, CURR SOCIOL, V54, P764, DOI 10.11 77/0011392106066815; Trebay Guy, 2010, NEW YORK TIMES; Tungate M., 2008, Fashion brands: branding style from Armani to Zara; Uzzi B, 1997, SCI QUART, V42, P35, DOI 10.2307/2393808; Williams S, 2011, URBAN STUD, V48, P3043, DOI 10.1177 /0042098010392080; YIN R. K., 2006, Estudo de caso: planejamento e métodos; JHSF; 2010, Brazil; 2011, Terceiro dia da Casa de Criadores mostra novos talentos e de sfiles performáticos; Grupo Moda; Osklen; 2010, Fashion Rio; 2011, Runway to Green (RTG) launches an unprecedented effort in partnership with the fashion industry to raise funds and awareness for leading environmental organizations; 2013, Mon itor ABIT: conjuntura da indústria têxtil e de confecção brasileira; 2009, Anais; Grupo; 2003, Proceedings of the; 2010, Institutional Empresa; 2011, Breve histórico; His tórico 62 0 0 3 4 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2013 10 3 304 322 10.1590/S1807-76922013000300005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000 300005 J Silva, Vinícius Augusto Brunassi; Saito, Richard; Barbi, Fernando Carvalha es The role of bond covenants and short-term debt: evidence from Br azil BAR - Brazilian istration Review English research-article covenants; agency conflict; short-term debt; growth oppo rtunities and leverage This paper examines the role of financial covenants as substitutes for short-term debt and a possible trade off between short-term debt and long-term debt, especially for companies with growth opportunities. Using a sample of 159 corporate bonds issued on the Brazilian Ma rket, we found evidence that: first, financial covenants and short-term debt are substitute tools to minimize agency conflict, as per literature confirming that stronger financial covenants could limit the possible expropriation of debt hol ders and in exchange debt holders may be willing to lend at longer and; se cond, companies with growth opportunities are willing to exchange short-term deb t for long-term debt under the presence of covenants. Most importantly, this doe

s not seem to be a restriction for financing growth opportunities. [Saito, Richard] Fundação Getúlio Vargas, Brazil; [Barbi, Fernando Carvalhaes] Fundação Ge túlio Vargas, Brazil; [Silva, Vinícius Augusto Brunassi] Fundação Getúlio Vargas, Brazil Adam T., 2003, The investment opportunity set and its proxy variables: theory an d evidence; Anderson CW, 1999, J FINANC ECON, V51, P45, DOI 10.1016/S0304-405X(9 8)00043-9; Johnson SA, 2003, REV FINANC STUD, V16, P209, DOI 10.1093/rfs/16.1.20 9; Billett MT, 2007, J FINANC, V62, P697, DOI 10.1111/j.1540-6261.2007.01221.x; BARCLAY MJ, 1995, J FINANC, V50, P609, DOI 10.2307/2329421; Chava S, 2008, J FIN ANC, V63, P2085, DOI 10.1111/j.1540-6261.2008.01391.x; SMITH CW, 1979, J FINANC ECON, V7, P117, DOI 10.1016/0304-405X(79)90011-4; Bazzana F., 2009, The role of covenants in public and private debt; Childs PD, 2005, J FINANC ECON, V76, P667, DOI 10.1016/j.jfineco.2004.06.012; Demerjian P. R. W., 2007, Financial ratios a nd credit risk: the selection of financial ratio covenants in debt contracts; Fi lgueira A. L. L., 2001, An analysis of Brazilian bond indentures after the econo mic stabilization; Goyal V. K., 2003, Journal of Financial Intermediation, V14, P318; JENSEN MC, 1976, J FINANC ECON, V3, P305, DOI 10.1016/0304-405X(76)90026-X ; Myers S. C., 1977, Journal of Financial Economics, V5; RAJAN RG, 1995, J FINAN C, V50, P1421, DOI 10.2307/2329322; Saito R., 2007, Revista de istração da USP, V42, P280; Sanvicente A. Z., 2002, Revista da CVM, P63; Silva A. H. C., 2008, E scolha de práticas contábeis no Brasil: uma análise sob a ótica da hipótese dos covenants contratuais; ZELLNER A, 1962, J AM STAT ASSOC, V57, P348, DOI 10.2307/2281644 19 0 0 0 3 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2013 10 3 323 346 10.1590/S1807-76922013000300006 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922013000300006 J Forte, Denis; Barros, Lucas Ayres; Nakamura, Wilson Toshiro Determinants of the capital structure of small and medium sized Brazilian enterp rises BAR - Brazilian istration Review English research-article small and medium enterprises (SMEs); capital structure; leverage; corporate finance This research investigat es the determinants of the capital structure of small and medium enterprises (SM Es) using a unique database that includes over 19,000 Brazilian firms and spans 13 years of data. The econometric analysis employs the System Generalized Method of Moments estimator (GMM-Sys) and two strong results emerge: (a) profitability is negatively related to leverage, and (b) asset growth is positively related t o leverage. Both results are consistent with the pecking order theory of capital structure and suggest that SMEs tend to finance their expansion with debt only after exhausting their internal resources. Additionally, we find weaker evidence for the following: (a) size is positively related to leverage, which can be int erpreted as evidence that larger firms have more access to credit markets; (b) r iskier SMEs tend to be less financially leveraged, consistent with the bankruptc y cost arguments from trade-off theories; and (c) the age of the firm is negativ ely related to financial leverage, suggesting that older SMEs may be slightly mo re conservative in their financing choices. Finally, the magnitude of the coeffi cient of lagged leverage shows the high persistence of this variable and is comp atible with the hypothesis that SMEs adjust their debt/equity ratio towards a ta rget value, although at a low speed. [Barros, Lucas A yres] Universidade de São Paulo, Brazil; [Nakamura, Wilson Toshiro] Universidade P resbiteriana Mackenzie, Brazil; [Forte, Denis] Universidade Presbiteriana Macken zie, Brazil Forte, Denis/B-3755-2010; Barros, Lucas/D-3825-2013 Forte, Denis/0000-0002-2933-2039; Barros, Lucas/0000-0002-9319-1306 Abor Jos hua, 2008, Review of ing and Finance, V7, DOI 10.1108/14757700810874146; Abor Joshua, 2007, J RISK FINANCE, V8, P364, DOI 10.1108/15265940710777315; HARR IS M, 1991, J FINANC, V46, P297; Lemmon ML, 2010, J FINANC QUANT ANAL, V45, P116 1, DOI 10.1017/S0022109010000499; Wintoki MB, 2012, J FINANC ECON, V105, P581, D OI 10.1016/j.jfineco.2012.03.005; Aybar-Arias C, 2012, SMALL BUS ECON, V39, P977 , DOI 10.1007/s11187-011-9327-6; Shyam-Sunder L, 1999, J FINANC ECON, V51, P219, DOI 10.1016/S0304-405X(98)00051-8; Chittenden F, 1996, SMALL BUS ECON, V8, P59, DOI 10.1007/BF00391976; Gaud P, 2005, EUR FINANC MANAG, V11, P51, DOI 10.1111/j .1354-7798.2005.00275.x; Blundell R, 1998, J ECONOMETRICS, V87, P115, DOI 10.101

6/S0304-4076(98)00009-8; Michaelas N, 1999, SMALL BUS ECON, V12, P113, DOI 10.10 23/A:1008010724051; BOND S, 1994, REV ECON STUD, V61, P197, DOI 10.2307/2297978; Baker M, 2002, J FINANC, V57, P1, DOI 10.1111/1540-6261.00414; Frank MZ, 2003, J FINANC ECON, V67, P217, DOI 10.1016/S0304-405X(02)00252-0; MODIGLIANI F, 1958, AM ECON REV, V48, P261; LELAND HE, 1977, J FINANC, V32, P371, DOI 10.2307/23267 70; Babu S., 1998, Journal of Financial Management & Analysis, V11, P63; Benito A., 2003, The capital structure decisions of firms: is there a pecking order?; B riozzo A., 2009, J BUSINESS ENTREPREN, V21, P30; Cassar G., 2003, ing and Finance, V43, P123; Coleman S., 2000, J BUS ENTREP, V12, P81; Colombo E., 2001, Applied Economics,, V33, P1669; Daskalakis Nikolaos, 2008, APPL FINANCIAL EC, V 18, P87, DOI 10.1080/09603100601018864; Dewatripont M, 2003, J EUR ECON ASSOC, V 1, DOI 10.1162/154247603322493186; Dogra B., 2009, The IUP Journal of Applied Fi nance, V15, P60; Oeztekin O, 2012, J FINANC ECON, V103, P88, DOI 10.1016/j.jfine co.2011.08.014; Fluck Z., 2000, Where does the money come from?: The financing o f small entrepreneurial enterprises; Fosberg R. H., 2004, Corporate Governance: International Journal of Business in Society, V4, P31, DOI 10.1108/1472070041052 1943; Frank M. Z, 2008, HDB CORPORATE FINANC, V2, P135, DOI DOI 10.1016/B978-0-4 44-53265-7.50004-4; Gartner W.B., 2004, Handbook of entrepreneurial dynamics: th e process of business creation; Hall G. C., 2004, J BUSINESS FINANCE A, V31, P71 1, DOI 10.1111/j.0306-686X.2004.00554.x; Homaifar G., 1994, J BUSINESS FINANCE A , V21, P1, DOI 10.1111/j.1468-5957.1994.tb00302.x; JENSEN MC, 1976, J FINANC ECO N, V3, P305, DOI 10.1016/0304-405X(76)90026-X; Jordan J., 1998, J BUSINESS FINAN CE A, V15, P1, DOI [10.1111/1468-5957.00176, DOI 10.1111/1468-5957.00176]; Kremp E., 1999, Banque de Bulletin Digest, P19; Kremp E., 1999, Corporate fina nce in and : a t research project of the deutsche Bundesbank a nd the banque de , P140; López-Gracia J., Small Business Economics, V31, P11 7; Mishra C. S, 1999, Entrepreneurship theory and practice, P53; MYERS SC, 1984, J FINANC ECON, V13, P187, DOI 10.1016/0304-405X(84)90023-0; Nakamura W. T., 200 5, A estrutura de capital das empresas de médio porte no Brasil: um estudo empírico; Nguyen T., 2006, ASEAN EC B, V23, P192, DOI 10.1355/AE23-2D; Omer TC, 1999, NAT L TAX J, V52, P699; Ozkan A., 2001, J BUSINESS FINANCE A, V28, P175, DOI DOI 10. 1111/1468-5957.00370; PETERSEN MA, 1994, J FINANC, V49, P3, DOI 10.2307/2329133; RAJAN RG, 1995, J FINANC, V50, P1421, DOI 10.2307/2329322; Sanchez-Vidal J., 20 05, REV QUANTITATIVE FIN, V25, P341, DOI 10.1007/s11156-005-5459-6; STIGLITZ JE, 1981, AM ECON REV, V71, P393; TITMAN S, 1988, J FINANC, V43, P1, DOI 10.2307/23 28319; Trovato G, 2006, J APPL ECON, V9, P167; VANDERWIJST N, 1993, SMALL BUS EC ON, V5, P55; Voulgaris F., 2004, International Review of Applied Economics, V18, DOI 10.1080/0269217042000186714; Wald J. K., 1999, J FINANC RES, V22, P161; Wu J., 2008, MANAGEMENT RES NEWS, V31, P959, DOI 10.1108/01409170810920666; 2001, A nais ...; 2005, Anais; 2009, Proceedings of; 2004, Anais... 57 2 2 8 16 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 09 2013 10 3 347 369 10.1590/S1807-76922013000300007 Management SciELO B razil Business & Economics SCIELO:S1807-76922013000300007 J Carneiro, Jorge Editorial BAR - Br azilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2013 10 3 I II 10.1590/S1807-76922013000300001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922013000300001 J Isidro-Filho, Antonio; Guimarães, Tomas de Aquino; Perin, Marcelo Gatterma nn; Leung, Ricky C. Workplace learning strategies and professional c ompetencies in innovation contexts in Brazilian hospitals BAR - Brazilian istration Review English research-article learning strategies; professional competencies; innovation in services; hospitals; Brazi l Competencies mobilized by service providers form an element of hospital services insofar as scientific and technological procedu res that are part of the service become tangible. In view of the fact that hospi tals have adopted Information and Communication Technologies (ICT), it would be logical to assume that learning contributes towards acquiring competencies relat

ed to changes in hospitals resulting from the adoption of new technologies. This paper aims to analyze relationships between workplace learning strategies and p rofessional competencies after the adoption of innovations ed ICT in hosp itals. Eleven interviews were carried out with professionals from three differen t hospitals and identifying the professional competencies resulting from innovat ions ed by ICT. This was followed by a cross-sectional survey involving 4 25 employees at the hospitals surveyed. The data analysis was undertaken by mean s of structural equation modeling (SEM). The results confirm the hypothesis and indicate that the performance of professional competences based on new ICT is de termined by the way the respondents think, change and apply their knowledge, ski lls and attitudes in the workplace by use of new information and communication t echnologies. [Guimarães, Tomas de Aquino] Universidade de Brasília, Brazil; [Perin, Marcelo Gattermann] Pontifícia Universidade Católica do R io Grande do Sul, Brazil; [Isidro-Filho, Antonio] Universidade de Brasília, Brazil ; [Leung, Ricky C.] University of Missouri, United States Perin, M arcelo/I-5292-2012; Perin, Marcelo/0000-0001-9008-6802; Guimaraes, Tomas/000 0-0001-9261-2407 ABBAD GS, 2004, PSICOLOGIA ORG TRABA, P237; Ford EW, 201 0, J HEALTHC MANAG, V55, P175; Hunter CL, 2008, J ADV NURS, V62, P657, DOI 10.11 11/j.1365-2648.2008.04632.x; Warr P, 2000, BRIT J PSYCHOL, V91, P311, DOI 10.134 8/000712600161853; Tomasi Elaine, 2004, Bull World Health Organ, V82, P867; Bago zzi RP, 1998, ORGAN RES METHODS, V1, P45, DOI 10.1177/109442819800100104; Lansis almi H, 2006, NURS SCI QUART, V19, P66, DOI 10.1177/0894318405284129; Jaana M, 2 006, HEALTH CARE MANAGE R, V31, P289; Burke DE, 2004, HEALTH CARE MANAGE R, V29, P207; Wurster CJ, 2009, J HEALTHC MANAG, V54, P191; Gallouj F, 1997, RES POLICY , V26, P537, DOI 10.1016/S0048-7333(97)00030-9; Boaden Ruth, 2006, Health Serv M anage Res, V19, P94, DOI 10.1258/095148406776829103; BRANDÃO Hugo Pena, 2009, Apre ndizagem, contexto, competência e desempenho: um estudo multinível; Byrne B.M., 2001 , Structural equation modeling with AMOS: Basic concepts, applications, and prog ramming; Coelho Junior Francisco Antonio, 2008, Paidéia (Ribeirão Preto), V18, P221, DOI 10.1590/S0103-863X2008000200002; Dansereau D. F., 1974, Learning strategies : a review and synthesis of the current literature; Djellal F, 2005, RES POLICY, V34, P817, DOI 10.1016/j.respol.2005.04.007; Djellal F, 2007, EUR J HEALTH ECON , V8, P181, DOI 10.1007/s10198-006-0016-3; Djellal F, 2007, SERV IND J, V27, P19 3, DOI 10.1080/02642060701206959; FORNELL C, 1981, J MARKETING RES, V18, P39, DO I 10.2307/3151312; Fraser D. M., 2006, LEARNING HLTH SOCIAL, V5, P194, DOI 10.11 11/j.1473-6861.2006.00133.x; Gallouj F., 2002, Innovation in the service economy : the new wealth of nations; Goldman E., 2009, J WORKPLACE LEARN, V21, P555; Hai r JF, 2009, Análise multivariada de dados; Menachemi N, 2007, J HEALTHC MANAG, V52 , P398; Moraes V. V., 2010, Trocando o pneu com o carro andando: aprendizagem re lacionada ao trabalho de novos prefeitos(as) e secretários(as) municipais; Pantoja M. J., 2004, Estratégias de aprendizagem no trabalho e percepções de e à aprendiz agem contínua: Uma análise multinível; Pantoja MJ, 2009, RAC ELECT, V3, P41; Spouse J, 2001, Nurse Educ Pract, V1, P12, DOI 10.1054/nepr.2001.0003; Warr P.B., 1998, I NT REV IND ORG PSYC, P83; Zarifian P, 2001, Objetivo competência: por uma nova lógic a; Zarifian P, 2003, O modelo da competência: trajetória histórica, desafios atuais e propostas; Zietsma C, 2002, BRIT J MANAGE, V13, pS61, DOI 10.1111/1467-8551.13.s 2.6 33 0 1 0 5 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2013 10 2 121 134 10.1590/S1807-76922013000200002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000 200002 J Gomes, Fábio Augusto Reis; Costa, Luciana de Andrade; Pupo, Ruth Carolina Rocha The equity puzzle: analysis in Brazil after the real pla n BAR - Brazilian istration Review English research-article Brazil; equity puzzle; risk aversion; GMM Our paper investigates whether there is evidence of an Equity Puzzle (EP P) in Brazil, applying two different methodologies. The EPP was identified by Me hra and Prescott (1985) since the Consumption Capital Asset Pricing Model (CCAPM ), when calibrated with reasonable preference parameters, could not explain high historical average risk s in the United States. In our first approach, w

e consider Mehra s (2003) model and calibrate the coefficient of risk aversion, using 1995:2-2012:1 quarterly data. The Ibovespa index was used as a measure of the market return, whereas the risk-free rate was proxied by the Selic interbank rate and by the savings rate. In our second approach, we propose a new method to test the puzzle. We tly estimate, via generalized method of moment s, the parameters of interest using a moment condition that has not been previou sly explored, as far as we are aware of. The two approaches produced a high risk aversion coefficient, however the second approach indicated that we cannot reje ct the hypothesis of the risk aversion coefficient being statistically equal to zero. A possible explanation for this result might be that in Brazil the equity is not statistically different from zero. Therefore there is no evidence of EPP in Brazil for the studied period. [Costa, Luciana de Andrade] FUCAPE Business School, Brazil; [Pupo, Ruth Carolina Rocha] Université de Lausanne, Switzerland; [Gomes, Fábio Augusto Reis] FUCAPE Business Sch ool, Brazil MEHRA R, 1985, J MONETARY ECON, V15, P14 5, DOI 10.1016/0304-3932(85)90061-3; FRIEND I, 1975, AM ECON REV, V65, P900; Han sen LP, 1996, J BUS ECON STAT, V14, P262, DOI 10.2307/1392442; Stock JH, 2002, J BUS ECON STAT, V20, P518, DOI 10.1198/073500102288618658; Mehra R, 2003, FINANC ANAL J, V59, P54, DOI 10.2469/faj.v59.n1.2503; Araújo E. A. J., 2006, Brazilian B usiness Review, V3, P1; Araújo E. A. Jr., 2005, Pesquisa e Planejamento Econômico, V 35, P49; Arrow K. J., 1971, Essays in the Theory of Risk-bearing; Cysne Rubens P enha, 2006, Econ. Apl., V10, P161, DOI 10.1590/S1413-80502006000200001; FERSON W E, 1994, J FINANC ECON, V36, P29, DOI 10.1016/0304-405X(94)90029-9; Gomes Fábio Au gusto Reis, 2005, Rev. Bras. Econ., V59, P33, DOI 10.1590/S0034-7140200500010000 2; Gomes Fábio Augusto Reis, 2010, Econ. Apl., V14, P129, DOI 10.1590/S1413-805020 10000200001; Gonçalves Junior Walter, 2011, Rev. . contemp., V15, P931, DOI 10. 1590/S1415-65552011000500009; Hamilton J. D., 1994, TIME SERIES ANALYSIS; Issler J.V., 2000, BRAZILIAN REV ECONOM, V20, P201; Kehoe P. J., 1983, Dynamics of the current : theoretical and empirical analysis [Working paper]; KYDLAND FE , 1982, ECONOMETRICA, V50, P1345, DOI 10.2307/1913386; Samanez C. P., 2007, Revi sta Brasileira de Economia de Empresas, V7, P29; Sampaio F. S., 2002, Finanças apl icadas ao Brasil, P87; Soriano A., 2002, Finanças aplicadas ao Brasil, P121; Catalão André Borges, 2006, Estud. Econ., V36, P435, DOI 10.1590/S0101-41612006000300002; 1998, Pesquisa e Planejamento Econômico, V28, P233 22 0 0 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2013 10 2 135 157 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000200003 J Claro, Danny Pimentel; Laban Neto, Silvio Abrahão; Claro, Priscila Borin d e Oliveira The enhancing impact of friendship networks on sales man BAR - Brazilian istration R agers performance eview English research-article networks; sales; relationship marketing This paper examines how relationships with friends moderate the impact of profes sional networks on sales performance. Based on a sample of 204 sales managers in a professional service company, this study presents evidence that friendship ne tworks amplify the effect of sales forces professional networks on new product sales as well as on prospecting and converting new deals. Our results offer impo rtant insights into the socio-cognitive perspective of sales management literatu re and suggest that firms should encourage managers to improve their friendships in order to access valuable information that will enhance customer knowledge an d their sales efforts. [Laban Neto, Silvio Abra hão] Insper Instituto de Ensino e Pesquisa, Brazil; [Claro, Priscila Borin de Oliv eira] Insper Instituto de Ensino e Pesquisa, Brazil; [Claro, Danny Pimentel] Ins per Instituto de Ensino e Pesquisa, Brazil Aiken L. S., 1991, Multiple regression: Testing and interpreting interactions.; Rodan S, 2004, STRATEGIC MANAGE J, V25, P541, DOI 10.1002/smj.398; KRACKHARDT D, 1988, SO C PSYCHOL QUART, V51, P123, DOI 10.2307/2786835; Weitz BA, 1999, J ACAD MARKET S CI, V27, P241, DOI 10.1177/0092070399272008; Aguilera RV, 2003, ACAD MANAGE REV, V28, P447; Heide JB, 2006, J MARKETING, V70, P90, DOI 10.1509/jmkg.70.3.90; Adl er PS, 2002, ACAD MANAGE REV, V27, P17, DOI 10.2307/4134367; Cummings JN, 2004,

MANAGE SCI, V50, P352, DOI 10.1287/mnsc.1030.0134; Plouffe CR, 2007, IND MARKET MANAG, V36, P528, DOI 10.1016/j.indmarman.2006.02.002; BARON RM, 1986, J PERS SO C PSYCHOL, V51, P1173, DOI 10.1037/0022-3514.51.6.1173; Ustuner T, 2006, HARVARD BUS REV, V84, P102; Swaminathan V, 2009, J MARKETING, V73, P52; SUJAN H, 1988, J MARKETING RES, V25, P81, DOI 10.2307/3172927; Bradford K, 2010, MARKET LETT, V 21, P239, DOI 10.1007/s11002-010-9106-1; Palmatier RW, 2006, J MARKETING, V70, P 136, DOI 10.1509/jmkg.70.4.136; Jayachandran S, 2005, J MARKETING, V69, P177, DO I 10.1509/jmkg.2005.69.4.177; Beckman CM, 2002, SCI QUART, V47, P92, DOI 1 0.2307/3094892; Workman JP, 2003, J ACAD MARKET SCI, V31, P3, DOI 10.1177/009207 0302238599; Price LL, 1999, J MARKETING, V63, P38, DOI 10.2307/1251973; Grayson K, 2007, J MARKETING, V71, P121, DOI 10.1509/jmkg.71.4.121; Lazega E, 1999, SOC NETWORKS, V21, P67, DOI 10.1016/S0378-8733(99)00002-7; Moran P, 2005, STRATEGIC MANAGE J, V26, P1129, DOI 10.1002/smj.486; Cross R, 2002, HARVARD BUS REV, V80, P104; STERN RN, 1979, SCI QUART, V24, P242, DOI 10.2307/2392496; BARABÁSI A. L, 2003, Linked: How Everything Is Connected to Everything Else and What It Mea ns; Borgatti S. P., 2002, UCINET FOR WINDOWS; BRASS DJ, 1984, SCI QUART, V 29, P518, DOI 10.2307/2392937; Brieger R., 1988, SOCIAL MOBILITY SOCI, P247; Bur t R. S., 1992, Structural holes: the social structure of competition; Burt R. S. , 2005, Brokerage & closure: An introduction to social capital; Coleman J. S., 1 990, Foundations of social theory; COLEMAN JS, 1988, AM J SOCIOL, V94, pS95, DOI 10.1086/228943; Flaherty K., 2012, J PERSONAL SELLING S, V32, P29; GRANOVETTER M, 1985, AM J SOCIOL, V91, P481, DOI 10.1086/228311; GRANOVET.MS, 1973, AM J SOC IOL, V78, P1360, DOI 10.1086/225469; Jones E., 2005, J PERSONAL SELLING S, V25, P105; KRACKHARDT D, 1988, SOC NETWORKS, V10, P359, DOI 10.1016/0378-8733(88)9000 4-4; KRACKHARDT D, 1990, SCI QUART, V35, P342, DOI 10.2307/2393394; Moon M . A., 1994, J PERSONAL SELLING S, V14, P17; Podolny JM, 1997, AM SOCIOL REV, V62 , P673, DOI 10.2307/2657354; Seevers M. T., 2007, J PERSONAL SELLING S, V27, P34 1, DOI 10.2753/PSS0885-3134270405; Steward MD, 2010, J ACAD MARKET SCI, V38, P55 0, DOI 10.1007/s11747-009-0170-0; SZYMANSKI DM, 1990, J MARKETING RES, V27, P163 , DOI 10.2307/3172843; Tuli KR, 2010, J MARKETING RES, V47, P36; Uzzi B, 1997, A DMIN SCI QUART, V42, P35, DOI 10.2307/2393808; Van Den Bulte C., 2007, Social ne tworks in marketing; Watts Duncan, 2004, Six Degrees: The Science of a Connected Age 47 0 0 0 1 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2013 10 2 158 175 10.1590/S1807-76922013000200004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000 200004 J Vizeu, Fabio; Matitz, Queila Regina Souza Organizational s acralization and discursive use of corporate mission statements BAR - Brazilian istration Review English research-article corporat e mission statement; organizational sacralization; corporate image; discursive u se of corporate mission The religious origin of organiza tional behavior is not easy to recognize, nor are the implications of the Christ ian heritage of concepts and ideas as applied to organizations. This paper seeks to remedy this by investigating the theological roots of the mission concept. O ur central argument is that corporate mission statements are sometimes used as m anipulative communicative tools which seek organizational legitimacy through the rhetorical inclusion of secularized Christian values. We find in Koselleck s (1 985) Conceptual History theoretical arguments by which to evaluate the bridge be tween theological and corporate concepts of mission. Then, we discuss mission as a theological concept, showing how it developed in modern societies and how its discursive use in business can be evaluated. With an analysis based on Habermas (1985) work, we conclude that, as a communicative tool, a corporate mission st atement helps organizations manipulate meanings about their purposes and legitim acy in Christianity-based societies. This process reveals how the mission concep t contributes to increase organizational sacralization and represents a powerful tool for improving a corporation s social image and as a consequence may induce social consent. [Matitz, Queila Regina Souza] Un iversidade Positivo, Brazil; [Vizeu, Fabio] Universidade do Grande Rio, Brazil Suddaby R, 2005, SCI QUART, V50, P35, DOI 10.2189/asqu.2005.50.1.35; Ashfo

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uch less, but it has stronger negative effects, in the customer-managed communit y. [Mazzon, José Afonso] Universidade de São Paulo, Bra zil; [Dholakia, Utpal] Rice Universtity, United States; [Almeida, Stefânia Ordovás d e] Pontifícia Universidade Católica do Rio Grande do Sul, Brazil; [Müller Neto, Hugo] Universidade Federal do Rio Grande do Sul, Brazil Algesheimer R, 2006, HARVARD BUS REV, V84, P26; Porter CE, 2008, MANAGE SCI, V54 , P113, DOI 10.1287/mnsc.1070.0765; Zellmer-Bruhn ME, 2008, ORGAN BEHAV HUM DEC, V107, P41, DOI 10.1016/j.obhdp.2008.01.004; McAlexander JH, 2002, J MARKETING, V66, P38, DOI 10.1509/jmkg.66.1.38.18451; Kozinets RV, 2006, J ADVERTISING RES, V46, P279, DOI 10.2501/S0021849906060338; Davis JH, 2000, STRATEGIC MANAGE J, V2 1, P563, DOI 10.1002/(SICI)1097-0266(200005)21:5<563::AID-SMJ99>3.0.CO;2-0; Schl osser AE, 2006, J MARKETING, V70, P133, DOI 10.1509/jmkg.70.2.133; Mackie DM, 20 00, J PERS SOC PSYCHOL, V79, P602, DOI 10.1037//0022-3514.79.4.602; Ridings CM, 2002, J STRATEGIC INF SYST, V11, P271, DOI 10.1016/S0963-8687(02)00021-5; Bagozz i RP, 2006, MANAGE SCI, V52, P1099, DOI 10.1287/mnsc.1060.0545; Thompson SA, 200 8, J MARKETING, V72, P65, DOI 10.1509/jmkg.72.6.65; KORIAT A, 1993, PSYCHOL REV, V100, P609, DOI 10.1037/0033-295X.100.4.609; Muniz AM, 2007, J ADVERTISING, V36 , P35, DOI 10.2753/JOA0091-3367360303; SCHOUTEN JW, 1995, J CONSUM RES, V22, P43 , DOI 10.1086/209434; Palmatier RW, 2006, J MARKETING, V70, P136, DOI 10.1509/jm kg.70.4.136; Mathwick C, 2008, J CONSUM RES, V34, P832, DOI 10.1086/523291; Casa lo L, 2007, ONLINE INFORM REV, V31, P775, DOI 10.1108/14684520710841766; Bagozzi RP, 1998, ORGAN RES METHODS, V1, P45, DOI 10.1177/109442819800100104; Algesheim er R, 2005, J MARKETING, V69, P19, DOI 10.1509/jmkg.69.3.19.66363; Berthon P, 20 08, CALIF MANAGE REV, V50, P6; OLIVER RL, 1980, J MARKETING RES, V17, P460, DOI 10.2307/3150499; DiTomaso N, 2007, ANNU REV SOCIOL, V33, P473, DOI 10.1146/annur ev.soc.33.040406.131805; Dholakia UM, 2004, INT J RES MARK, V21, P241, DOI 10.10 16/j.ijresmar.2003.12.004; Mckay PF, 2006, J APPL PSYCHOL, V91, P538, DOI 10.103 7/0021-9010.91.3.538; ANDERSON JC, 1988, PSYCHOL BULL, V103, P411, DOI 10.1037/0 033-2909.103.3.411; BOLLEN K, 1991, PSYCHOL BULL, V110, P305, DOI 10.1037/0033-2 909.110.2.305; Adjei MT, 2010, J ACAD MARKET SCI, V38, P634, DOI 10.1007/s11747009-0178-5; Stokburger-Sauer N, 2010, PSYCHOL MARKET, V27, P347, DOI 10.1002/mar .20335; Dholakia UM, 2009, J SERV RES-US, V12, P208, DOI 10.1177/109467050933861 8; Bagozzi RP, 2006, INT J RES MARK, V23, P45, DOI 10.1016/j.ijresmar.2006.01.00 5; Muniz AM, 2001, J CONSUM RES, V27, P412; Podsakoff PM, 2003, J APPL PSYCHOL, V88, P879, DOI 10.1037/0021-9101.88.5.879; Agustin C, 2005, J MARKETING RES, V42 , P96, DOI 10.1509/jmkr.42.1.96.56961; Bagozzi R. P, 2002, J INTERACT MARK, V16, P2, DOI DOI 10.1002/DIR.10006; Bagozzi R. P., 1988, J ACADEMY MARKETING, V16, P 74, DOI DOI 10.1007/BF02723327; Bagozzi RP, 2007, MEDIA PSYCHOL, V9, P77; CHURCH ILL GA, 1979, J MARKETING RES, V16, P64, DOI 10.2307/3150876; Cova V., 2002, EUR J MARKETING, V36, P595, DOI DOI 10.1108/03090560210423023; Donath J. S., 1999, COMMUNITIES CYBERSPA, P29; Edwards JR, 2000, PSYCHOL METHODS, V5, P155, DOI 10.1 037//1082-989X.5.2.155; Flavian C., 2005, INT J RETAIL DISTRIB, V33, P405, DOI 1 0.1108/09590550510600843; FORNELL C, 1981, J MARKETING RES, V18, P39, DOI 10.230 7/3151312; Jõreskog K.G, 1999, LISREL 8: s reference guide; LI C., 2008, Grou ndswell: Winning in the World Transformed by Social Technologies; Mitchell V.W., 1999, EUR J MARKETING, V33, P163, DOI DOI 10.1108/03090569910249229; MORGAN RM, 1994, J MARKETING, V58, P20, DOI 10.2307/1252308; Muniz AM, 2001, ADV CONSUM RE S, V28, P355; Muniz AM, 2005, J CONSUM RES, V31, P737, DOI 10.1086/426607; Ouwer sloot H., European Journal of Marketing, V42, P571; Ramani G, 2008, J MARKETING, V72, P27, DOI 10.1509/jmkg.72.1.27; SAENZ DS, 1994, SOC COGNITION, V12, P61, DO I 10.1521/soco.1994.12.1.61; Tajfel H., 1986, PSYCHOL INTERGROUP R, P7, DOI DOI 10.1089/B.2008.0150; Turner J. C., 1987, Rediscovering the social group: A sel f-categorization theory; Weber L., 2007, Marketing to the social web: how digita l customer communities build your business; FRIESTAD M, 1994, J CONSUM RES, V21, P1, DOI 10.1086/209380; 2011, Global gaming outlook: the casino and online gami ng market to 2015; 2012, Consumer choices report; 2011, 2011 Essential facts abo ut the computer and video game industry; 2012, Target group index 59 0 0 1 10 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2013 10 2 195 218 10.1590/S1807-76922013000200006 Management

SciELO Brazil Business & Economics SCIELO:S1807-76922013000200006 J Pacheco, Natália Araujo; Lunardo, Renaud; Santos, Cristiane Pizzutti dos A perceived-control based model to understanding the effects of co-production on satisfaction BAR - Brazilian istration Review English research-article co-production; perceived control; information; r efund choice; satisfaction This article represents an initial effort to analyze the complex linkages among co-production, perceived control and satisfaction. Co-production refers to the consumer participation in production activities and is here considered a proxy for behavioral control as it allows consumers to have some control over the process of the desired product or service. Considering the increase of co-production in consumption activities , understanding the linkage between the control from the co-production process a nd the satisfaction toward the related consumption may be quite useful to firms interested in adopting such a managerial tool. Two experimental studies - one in a service setting and the other in a product setting - show that co-production positively affects customer s satisfaction through the mediating effect of perce ived control. Information gain and refund choice, representing cognitive and dec isional controls respectively, also enhance customers perceived control. [Lunardo, Renaud] Bordeaux Ecole de Management, ; [Santos, Cristiane Pizzu tti dos] Universidade Federal do Rio Grande do Sul, Brazil; [Pacheco, Natália Arau jo] Universidade Federal do Rio Grande do Sul, Brazil Ajzen I, 2002, J APPL SOC PSYCHOL, V32, P665, DOI 10.1111/j.1559-1816.2002.tb002 36.x; BANDURA A, 1982, AM PSYCHOL, V37, P122, DOI 10.1037/0003-066X.37.2.122; Ka ng HM, 2006, PSYCHOL MARKET, V23, P841, DOI 10.1002/mar.20136; Chang CC, 2008, C YBERPSYCHOL BEHAV, V11, P321, DOI 10.1089/b.2007.0059; Skinner EA, 1996, J PER S SOC PSYCHOL, V71, P549, DOI 10.1037/0022-3514.71.3.549; Ward JC, 2001, J BUS R ES, V54, P139, DOI 10.1016/S0148-2963(99)00083-1; BARON RM, 1986, J PERS SOC PSY CHOL, V51, P1173, DOI 10.1037/0022-3514.51.6.1173; Botti S, 2008, MARKET LETT, V 19, P183, DOI 10.1007/s11002-008-9035-4; Botti S, 2006, J CONSUM RES, V33, P211, DOI 10.1086/506302; GREENBERGER DB, 1989, ORGAN BEHAV HUM DEC, V43, P29, DOI 10 .1016/0749-5978(89)90056-3; Vargo SL, 2008, J ACAD MARKET SCI, V36, P1, DOI 10.1 007/s11747-007-0069-6; Troye SV, 2012, J MARKETING, V76, P33; AJZEN I, 1991, ORG AN BEHAV HUM DEC, V50, P179, DOI 10.1016/0749-5978(91)90020-T; Prahalad CK, 2004 , J INTERACT MARK, V18, P5, DOI 10.1002/dir.20015; Bitner MJ, 1997, INT J SERV I ND MANAG, V8, P193, DOI 10.1108/09564239710185398; van Rompay TJL, 2008, PSYCHOL MARKET, V25, P319, DOI 10.1002/mar.20211; HUI MK, 1991, J CONSUM RES, V18, P174 , DOI 10.1086/209250; Nysveen H, 2005, J ACAD MARKET SCI, V33, P330, DOI 10.1177 /0092070305276149; Golder PN, 2012, J MARKETING, V76, P1; Van Raaij WF, 1998, PS YCHOL MARKET, V15, P811, DOI 10.1002/(SICI)1520-6793(199812)15:8<811::AID-MAR6>3 .0.CO;2-8; Zhao XS, 2010, J CONSUM RES, V37, P197, DOI 10.1086/651257; BATESON J EG, 1992, J CONSUM RES, V19, P271, DOI 10.1086/209301; Wathieu L, 2002, MARKET L ETT, V13, P297, DOI 10.1023/A:1020311914022; Preacher KJ, 2008, BEHAV RES METHOD S, V40, P879, DOI 10.3758/BRM.40.3.879; MILLS RT, 1979, J PERS SOC PSYCHOL, V37, P608, DOI 10.1037/0022-3514.37.4.608; Hayes AF, 2009, COMMUN MONOGR, V76, P408, DOI 10.1080/03637750903310360; Meuter ML, 2005, J MARKETING, V69, P61, DOI 10.1 509/jmkg.69.2.61.60759; Collier JE, 2010, J ACAD MARKET SCI, V38, P490, DOI 10.1 007/s11747-009-0179-4; LANGER EJ, 1977, J PERS SOC PSYCHOL, V35, P175, DOI 10.10 37//0022-3514.35.3.175; Bendapudi N, 2003, J MARKETING, V67, P14, DOI 10.1509/jm kg.67.1.14.18592; AVERILL JR, 1973, PSYCHOL BULL, V80, P286, DOI 10.1037/h003484 5; Bateson J. E. G., 1982, Advances in consumer research, P173; Bateson J. E. G. , 1985, SERVICE ENCOUNTER MA, P67; Burger J. M., 1983, J SOC CLIN PSYCHOL, V1, P 322, DOI 10.1521/js.1983.1.4.322; Burger J. M., 1979, Motivation and Emotion, V3, P381; BURGER JM, 1985, J PERS SOC PSYCHOL, V48, P1520; BURGER JM, 1980, J PE RS SOC PSYCHOL, V38, P482; BURGER JM, 1989, J PERS SOC PSYCHOL, V56, P246, DOI 1 0.1037/0022-3514.56.2.246; CALDER BJ, 1981, J CONSUM RES, V8, P197, DOI 10.1086/ 208856; Challagalla GN, 1996, J MARKETING, V60, P89, DOI 10.2307/1251890; CORNEL IUS RR, 1980, J RES PERS, V14, P503, DOI 10.1016/0092-6566(80)90008-2; Dabholkar P.A., 1996, INT J RES MARK, V13, P29, DOI DOI 10.1016/0167-8116(95)00027-5; deC harms R., 1968, PERSONAL CAUSATION; Dellaert BGC, 2009, INT J ELECTRON COMM, V13 , P43, DOI 10.2753/JEC1086-4415130302; Dholakia N., 2010, The SAGE handbook of m

arketing theory, P494; Ertimur B., 2008, European advances in consumer research, P334; Etgar M, 2008, J ACAD MARKET SCI, V36, P97, DOI 10.1007/s11747-007-0061-1 ; Faranda WT, 2001, PSYCHOL MARKET, V18, P1259, DOI 10.1002/mar.1052; Glass DC, 1972, Urban stress: Experiments on noise and social stressors; HOLT DB, 1995, J CONSUM RES, V22, P1, DOI 10.1086/209431; Kidwell B, 2010, J APPL SOC PSYCHOL, V4 0, P2407; LANGER EJ, 1975, J PERS SOC PSYCHOL, V32, P311, DOI 10.1037//0022-3514 .32.2.311; Lazarus RS, 1984, STRESS APPR COP; Lee J., 2012, INT J MANAGEMENT MAR , V5, P53; Liechty J, 2001, J MARKETING RES, V38, P183, DOI 10.1509/jmkr.38.2.18 3.18849; Lunardo R., 2009, J RETAILING CONSUMER, V16, P434; Lusch R. F., 2006, T he service-dominant logic of marketing: dialog, debate, and directions; Lusch RF , 2007, J RETAILING, V83, P5, DOI 10.1016/j.jretai.2006.10.002; Mathur A, 1998, PSYCHOL MARKET, V15, P241, DOI 10.1002/(SICI)1520-6793(199805)15:3<241::AID-MAR3 >3.0.CO;2-A; Mehrabian A, 1974, An approach to environmental psychology; Namasiv ayam K, 2004, PSYCHOL MARKET, V21, P463, DOI 10.1002/mar.20014; Namasivayam K., 2003, Cornell Hotel and Restaurant istration Quarterly, V44, P26, DOI 10.10 16/S0010-8804(03)90267-9; OLIVER RL, 1994, J MARKETING, V58, P53, DOI 10.2307/12 51916; Peppers D., 1993, The one to one future: building relationships one custo mer at a time; Peterson C., 1993, Learned helplessness: a theory for the age of personal control; Rodin J., 1990, SELF DIRECTEDNESS CA, P1; ROTTER JB, 1966, PSY CHOL MONOGR, V80, P1; SAWYER AG, 1975, J CONSUM RES, V1, P20, DOI 10.1086/208604 ; Seligman M. E. P., 1975, Helplessness: On Depression, Development, and Death; Skinner E. A., 1995, Perceived control, motivation, and coping; Sprott DE, 2001, PSYCHOL MARKET, V18, P973, DOI 10.1002/mar.1038; STAUB E, 1971, J PERS SOC PSYC HOL, V18, P157, DOI 10.1037/h0030851; THOMPSON SC, 1981, PSYCHOL BULL, V90, P89, DOI 10.1037/0033-2909.90.1.89; Verhoef PC, 2003, J MARKETING, V67, P30, DOI 10. 1509/jmkg.67.4.30.18685; Wikstrom S., 1996, EUR J MARKETING, V30, P6, DOI 10.110 8/03090569610118803; Witt LA, 2000, HUM RELAT, V53, P341; Woodruff Robert B., 19 83, J MARKETING RES, V20, P296, DOI DOI 10.2307/3151833; WORTMAN CB, 1975, J PER S SOC PSYCHOL, V31, P282, DOI 10.1037/h0076305; 2011, [No title captured]; 2010, [No title captured] 80 0 1 1 1 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2013 10 2 219 238 10.1590/S1807-76 922013000200007 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922013000200007 J Carneiro, Jorge BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2013 10 2 1 2 10.1590/S1807-76922013000200001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922013000200001 J Lazzarini, Sergio G.; Brito, Luiz A. L.; Chaddad, Fabio R. Conduits of innovation or imitation?assessing the effect of alliances on the per sistence of profits in U.S. firms BAR - Brazilian istration Review English research-article alliances; persistence; sustainability; performance This paper examines if a firm s alliances affect the persistence of its financial performance. The liter ature suggests two conflicting views concerning this effect. In particular, acce ss to resources and innovation and the risk of imitation from alliances can have different impacts on performance. In our empirical analysis, based on a o f 509 firms covering the years 1992 to 2002, return on assets was regressed on t he number of alliances and other control variables using hierarchical linear mod eling. Results the positive view of alliances as mechanisms to sustain c ompetitive advantage and escape from competitive disadvantage through access to external, valuable resources held by other firms. Alliances also help firms to c onstantly innovate and buffer themselves from external shocks that erode existin g advantages. Our results, however, may be specific to the period and the instit utional context under consideration and we do not distinguish between types, pur poses and "strength" of alliances. We contribute to the debate about profit pers istence by examining one particular factor that has been neglected in the litera ture: the extent to which firms engage in alliances with other actors. From a ma

nagerial perspective, our study shows that alliances can be used as an effective tool to superior performance or avoid lock-in into inferior performance . [Brito, Luiz A. L.] Fundação Getúlio Vargas, Brazil; [ Chaddad, Fabio R.] University of Missouri, United States; [Lazzarini, Sergio G.] Insper Instituto de Ensino e Pesquisa, Brazil HAMEL G, 1991, STRATEGIC MANAGE J, V12, P83, DOI 10.1002/smj.4250120908; Chesbrough HW, 1996, HARVARD BUS REV, V74, P65; Eisenhardt KM, 1996, ORGAN SCI, V7, P136, DOI 1 0.1287/orsc.7.2.136; HAGEDOORN J, 1994, STRATEGIC MANAGE J, V15, P291, DOI 10.10 02/smj.4250150404; Lavie D, 2007, STRATEG MANAGE J, V28, P1187, DOI 10.1002/smj. 637; Mesquita LF, 2008, STRATEGIC MANAGE J, V29, P913, DOI 10.1002/smj.699; Meno n T, 2003, MANAGE SCI, V49, P497, DOI 10.1287/mnsc.49.4.497.14422; Nakamura M, 1 996, INT J IND ORGAN, V14, P521, DOI 10.1016/0167-7187(95)00508-0; Wiggins RR, 2 002, ORGAN SCI, V13, P82, DOI 10.1287/orsc.13.1.81.542; Lee GK, 2007, STRATEGIC MANAGE J, V28, P17, DOI 10.1002/smj.566; Wiggins RR, 2005, STRATEGIC MANAGE J, V 26, P887, DOI 10.1002/smj.492; Kale P, 2002, STRATEGIC MANAGE J, V23, P747, DOI 10.1002/smj.248; Das TK, 2000, J MANAGE, V26, P31, DOI 10.1016/S0149-2063(99)000 37-9; McGahan AM, 1999, REV ECON STAT, V81, P143, DOI 10.1162/003465399767923890 ; CUBBIN J, 1987, J IND ECON, V35, P427, DOI 10.2307/2098581; Teece DJ, 1997, ST RATEGIC MANAGE J, V18, P509, DOI 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SM J882>3.0.CO;2-Z; Villalonga B, 2004, J ECON BEHAV ORGAN, V54, P205, DOI 10.1016/ j.jebo.2003.07.001; Misangyi VF, 2006, STRATEGIC MANAGE J, V27, P571, DOI 10.100 2/smj.530; Hagedoorn J, 2002, RES POLICY, V31, P477, DOI 10.1016/S0048-7333(01)0 0120-2; McGahan AM, 1999, J IND ECON, V47, P373; Hofmann DA, 1997, J MANAGE, V23 , P723, DOI 10.1016/S0149-2063(97)90026-X; GEROSKI PA, 1988, ECON J, V98, P375, DOI 10.2307/2233373; Chacar A, 2005, STRATEGIC MANAGE J, V26, P933, DOI 10.1002/ smj.478; Anand BN, 2000, STRATEGIC MANAGE J, V21, P295, DOI 10.1002/(SICI)1097-0 266(200003)21:3<295::AID-SMJ91>3.3.CO;2-F; Liebeskind JP, 1996, ORGAN SCI, V7, P 428, DOI 10.1287/orsc.7.4.428; McNamara G, 2003, STRATEGIC MANAGE J, V24, P261, DOI 10.1002/smj.295; Sampson RC, 2007, ACAD MANAGE J, V50, P364; Chan SH, 1997, J FINANC ECON, V46, P199, DOI 10.1016/S0304-405X(97)00029-9; Waring GF, 1996, AM ECON REV, V86, P1253; Dyer JH, 2000, STRATEGIC MANAGE J, V21, P345, DOI 10.1002 /(SICI)1097-0266(200003)21:3<345::AID-SMJ96>3.0.CO;2-N; Dyer JH, 2006, STRATEGIC MANAGE J, V27, P701, DOI 10.1002/smj.543; Rothaermel FT, 2007, ORGAN SCI, V18, P898, DOI 10.1287/orsc.1070.0291; Zaheer A, 2005, STRATEGIC MANAGE J, V26, P809, DOI 10.1002/smj.482; Khanna T, 1998, STRATEGIC MANAGE J, V19, P193, DOI 10.1002 /(SICI)1097-0266(199803)19:3<193::AID-SMJ949>3.3.CO;2-3; Roberts PW, 1999, STRAT EGIC MANAGE J, V20, P655, DOI 10.1002/(SICI)1097-0266(199907)20:7<655::AID-SMJ44 >3.3.CO;2-G; Gulati R, 1998, STRATEGIC MANAGE J, V19, P293, DOI 10.1002/(SICI)10 97-0266(199804)19:4<293::AID-SMJ982>3.0.CO;2-M; MUELLER DC, 1977, ECONOMICA, V44 , P369, DOI 10.2307/2553570; Argyres N, 2002, ACAD MANAGE EXEC, V16, P43; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/014920639101700108; Connolly Robert A. , 1985, INT J IND ORGAN, V3, P379, DOI 10.1016/0167-7187(85)90031-1; Contractor FJ, 1988, COOPERATIVE STRATEGI, P3; D Aveni R.A., 1994, HYPERCOMPETITION; GOMESC ASSERES B, 1994, HARVARD BUS REV, V72, P62; JACOBSEN R, 1988, STRATEGIC MANAGE J , V9, P415, DOI 10.1002/smj.4250090503; Leonard-Barton D, 1995, Wellsprings of K nowledge: Building and Sustaining the Sources of Innovation; McGahan AM, 1997, S TRATEGIC MANAGE J, V18, P15, DOI 10.1002/(SICI)1097-0266(199707)18:1+<15::AID-SM J916>3.3.CO;2-T; Mueller D. C., 1986, PROFITS LONG RUN; PETERAF MA, 1993, STRATE GIC MANAGE J, V14, P179, DOI 10.1002/smj.4250140303; Porter M., 1985, COMPETITIV E STRATEGY; Porter ME, 1996, HARVARD BUS REV, V74, P61; PORTER ME, 1990, HARVARD BUS REV, V68, P73; RAUDENBUSH S.W., 2002, Hierarchical linear models: Applicati ons and data analysis methods; RUMELT RP, 1991, STRATEGIC MANAGE J, V12, P167, D OI 10.1002/smj.4250120302; Singer J. D., 2002, Applied longitudinal data analysi s: modeling change and event occurrence; Thomas LG, 2009, STRATEG ORGAN, V7, P38 7, DOI 10.1177/1476127009348561; Xin KR, 1996, ACAD MANAGE J, V39, P1641, DOI 10 .2307/257072 56 0 0 1 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 03 2013 10 1 1 17 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000100002 J Carneiro, Jorge BAR - Brazilian

istration Review English editorial 0 0 0 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2013 10 1 0 0 10.1590/S1807-76922013000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922013000100001 J Carvalhal, Andre; Leal, Ricardo Pereira Câmara The world financ ial crisis and the international financing of Brazilian companies BAR - Brazilian istration Review English research-article financia l crisis; international corporate financing; capital structure; Brazilian listed firms The world financial crisis initiated in 2008 may have affected the international financing mix of firms in Brazil and their dete rminants, given its aftereffects. Financial crisis are recurrent events with var ying degrees of severity. Many public Brazilian firms use international financin g in their capital structure mix and it is relevant to understand their behavior during international crises. Thus, our goal was to investigate the foreign fina ncing mixes of Brazilian listed companies before (2004) and during the 2008 worl d financial crisis by means of descriptive and probit regression analyses of the ir components and determinants at the end of these years. Brazilian companies us age of Eurobonds fluctuates with the value of the real (R$) and is still small c onsidering the size of Brazil s economy. Short-term financing and bank loans, do mestic and foreign, decreased in 2008 and were replaced by domestic and internat ional bonds and American Depository Receipts (ADRs). Firms with foreign sharehol ders more often resorted to foreign capital markets and their presence became a more important determinant in 2008, while the other determinants did not change. Firms that employ international debt tend to use all other sources of financing more often. International bank loans may be the first step to reduce internatio nal financing constraints. [Leal, Ricardo Pereira Câm ara] Universidade Federal do Rio de Janeiro, Brazil; [Carvalhal, Andre] Pontifícia Universidade Católica do Rio de Janeiro, Brazil Acharya V., 2009, Restoring financial stability: How to repair a failed system; Gorton G , 2012, J FINANC ECON, V104, P425, DOI 10.1016/j.jfineco.2011.03.016; Levine R, 2012, INT REV FINANC, V12, P39, DOI 10.1111/j.1468-2443.2011.01133.x; Ivashina V , 2010, J FINANC ECON, V97, P319, DOI 10.1016/j.jfineco.2009.12.001; Acharya VV, 2011, J FINANC, V66, P1177, DOI 10.1111/j.1540-6261.2011.01669.x; Dooley M, 200 9, J INT MONEY FINANC, V28, P1331, DOI 10.1016/j.jimonfin.2009.08.004; Brunnerme ier MK, 2009, J ECON PERSPECT, V23, P77, DOI 10.1257/jep.23.1.77; Campello M, 20 10, J FINANC ECON, V97, P470, DOI 10.1016/j.jfineco.2010.02.009; Kalatzis AEG, 2 009, INT J PROD ECON, V120, P595, DOI 10.1016/j.ijpe.2009.04.009; BACHA E., 2009 , Como Reagir à Crise: políticas econômicas para o Brasil; Barros L. A. B. C. de, 2008 , Revista Brasileira de Finanças, V6, P293; Barros O., 2009, Brasil pós-crise: agend a para a próxima década; Costa C. M., 2008, Brazilian Business Review, V5, P144; Cri sóstomo Vicente Lima, 2009, Rev. econ. contemp., V13, P259, DOI 10.1590/S1415-9848 2009000200004; de Azevedo A.F.Z., 2009, CRIT PERSPECT INT BU, V5, P141; Eichengr een B., 2008, Rescuing our jobs and savings: what G7/8 leaders can do to solve t he global credit crisis; Frank M. Z, 2008, HDB CORPORATE FINANC, V2, P135, DOI D OI 10.1016/B978-0-444-53265-7.50004-4; Gorton G. B., 2009, Slapped in the face b y the invisible hand: banking and the panic of 2007 [Working Paper]; Gorton G. B ., 2009, Haircuts [Working Paper n. 9-15]; Helleiner E., 2010, GLOBAL FINANCE CR ISI, P1; Kirch G., 2010, Restrições ao crédito, tangibilidade e decisões de investimento ; Leal R. P. C., 2010, Handbook on international corporate governance: Country a nalyses, P317; Leal Ricardo Pereira Câmara, 2008, Rev. . empres., V48, P67, DOI 10.1590/S0034-75902008000400007; Leal RPC, 2007, LATIN AMER DEVELOP, P213; Lima F. G., 2011, Journal of International Finance and Economics, V11, P154; Portal Márcio Telles, 2012, Rev. contab. finanç., V23, P19, DOI 10.1590/S1519-7077201200010 0002; Roubini N., 2009, Foreign Policy, V170, P63; Shiller R. J., 2009, Foreign Policy, V170; Sternberg L., 2011, INT J DISCI GOV, V8, P213; Tanoue L., 2010, Ca pital Aberto, V8, P17; Terra Maria Cristina T., 2003, Rev. Bras. Econ., V57, P44 3, DOI 10.1590/S0034-71402003000200006; Zimmermann H., 2010, GLOBAL FINANCE CRIS I, P170; 2009, Revista de istração - RAUSP, V44, P173; Informações sobre as Companh ias Abertas; Base de dados; 2009, The Financial Crisis. Reform and Exit Strategi

es; 2007, O financiamento externo no ciclo recente da economia brasileira [Worki ng Paper LC/BRS/R. 183] 37 0 0 0 1 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2013 10 1 18 39 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922013000100003 J Bressan, Valéria Gama Fully; Braga, Marcelo José; Resende Filho, Moisés de And rade; Bressan, Aureliano Angel Brazilian credit union member groups: bo rrower-dominated, saver-dominated or neutral behavior? BAR - Brazilian istration Review English research-article credit u nion; member group domination; monetary benefits; data Theoretical models concerning Credit Unions (CUs) suggest that the type of CU do mination determines the way it allocates the monetary value it generates. A borr ower- (saver-) dominated CU benefits borrower (saver) at the expenses of saver (borrower) , and a neutral CU equally benefits its member groups. This paper applies direct measure of monetary benefits to each member group (Pat in & McNiel, 1991a) to test for the existence of dominated behavior in Brazilian CUs, and is the first to apply data regressions to identify the determina nts of CUs behavior. We use a unique data with 40,664 observations taken f rom 533 CUs d with the largest Brazilian cooperative network. Results i ndicate Brazilian CUs are dominated by borrowers, but behave close to neutrality . regression estimates show that common or multiple bond type, size and ov erdue loans of a CU have no effect on its behavior, the greater the total amount of loans over social capital and adjusted equity over total assets are the more likely a CU is borrower dominated, and the greater the age and current operatio nal expenses over total asset of a CU are the more likely a CU is saver dominate d. [Braga, Marcelo José] Universidade Federal de Viçosa , Brazil; [Resende Filho, Moisés de Andrade] Universidade de Brasília, Brazil; [Bres san, Valéria Gama Fully] Universidade Federal de Minas Gerais, Brazil; [Bressan, A ureliano Angel] Universidade Federal de Minas Gerais, Brazil Resende Filho, Moisés/I-4200-2013; Bressan, Aureliano/H-4799-2012 Resende Filho, Moisés/0000 -0002-5004-2685; Gama Fully Bressan, Valéria/0000-0001-6340-9717; Bressan, Aurelia no/0000-0002-9333-3394 SMITH DJ, 1981, J FINANC, V36, P519, DOI 10.2307/2327039 ; JARQUE CM, 1980, ECON LETT, V6, P255, DOI 10.1016/0165-1765(80)90024-5; Baltag i BH, 1999, ECONOMET THEOR, V15, P814; Hansen CB, 2007, J ECONOMETRICS, V140, P6 70, DOI 10.1016/j.jeconom.2006.07.011; BLACK H, 1981, J FINANC, V36, P529, DOI 1 0.2307/2327040; Davidson R., 1993, "Estimation and inference in Econometrics."; Doornik J.A, 1994, An omnibus test for univariate and multivariate normality; Fi scher K. P., 2000, Deposit insurance and moral hazard in financial cooperatives; Flannery M. J., 1974, An economic evaluation of credit unions in the united sta tes; Goddard J., 2005, ANN PUBLIC COOPERATI, V76, P375, DOI DOI 10.1111/J.1370-4 788.2005.00283.X; Judge G.G., 1985, The theory and practice of econometrics; Koh ers T., 1990, Review of Business and Economic Research, V26, P38; Leggett K. J., 1999, J EC FINANCE, V23, P235, DOI 10.1007/BF02757708; Nair A., 2007, Reaching rural areas with financial services: lessons from financial cooperatives in Braz il, Burkina Faso, Kenya, and Sri Lanka; PATIN RP, 1991, APPL ECON, V23, P769, DO I 10.1080/00036849108841034; PATIN RP, 1991, REV SOC ECON, V49, P37; Richardson D. C., 2002, Pearls monitoring system; SMITH DJ, 1986, APPL ECON, V18, P959, DOI 10.1080/00036848600000053; SMITH DJ, 1984, J FINANC, V39, P1155, DOI 10.2307/23 27619; SMITH DJ, 1988, J MONEY CREDIT BANK, V20, P119, DOI 10.2307/1992670; SOAR ES M. M., 2007, Microfinanças: o papel do Banco Central do Brasil e a importância do cooperativismo de crédito; Spencer JE, 1996, REV SOC ECON, V54, P89; TAYLOR RA, 1 971, REV SOC ECON, V29, P207, DOI 10.1080/00346767100000033; WALKER MC, 1977, RE V SOC ECON, V35, P159, DOI 10.1080/00346767700000018; WILCOXON F, 1945, BIOMETRI CS BULL, V1, P80, DOI 10.2307/3001968; WOOLDRIDGE J. M., 2002, Econometric analy sis of cross section and data 26 0 0 1 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 03 2013 10 1 40 56 Management SciELO Brazil Business & Economics SCIELO:S1807-76922013000 100004 J Scheible, Alba Couto Falcão; Bastos, Antônio Virgílio Bittencourt

An examination of human resource management practices influence on Organization al Commitment and Entrenchment BAR - Brazilian ist ration Review English research-article commitment; entrenchment; HRM pr actices This study sought to understand how the employee perceptions of human resource management practices influence both organizationa l affective commitment and entrenchment. It represents advancement towards discr iminant validity of such linkages that develop between individuals and the organ izations they work for. A survey of 307 participants was conducted in an Informa tion Technology company in Brazil. It was found that affective commitment has a strong and positive relationship with perceptions of HRM practices, while entren chment is also related, but in a very weak fashion. Training and development pra ctices showed better fit with the expected results of such practices in the orga nization studied, strongly affecting commitment, but not enhancing entrenchment. Even if not generalizable, these results strengthen the research stream that de fends that commitment and entrenchment are separate constructs. [Scheible, Alba Couto Falcão; Bastos, Antônio Virgílio Bittencourt] Universidade Feder al da Bahia, Brazil Cooper-Hakim A, 2005, PSYCHOL BU LL, V131, P241, DOI 10.1037/0033-2909.131.2.241; BECKER HS, 1960, AM J SOCIOL, V 66, P32, DOI 10.1086/222820; Whitener EM, 2001, J MANAGE, V27, P515, DOI 10.1177 /014920630102700502; ARTHUR JB, 1994, ACAD MANAGE J, V37, P670, DOI 10.2307/2567 05; HACKETT RD, 1994, J APPL PSYCHOL, V79, P15, DOI 10.1037//0021-9010.79.1.15; DUNHAM RB, 1994, J APPL PSYCHOL, V79, P370, DOI 10.1037/0021-9010.79.3.370; MEYE R JP, 1989, J APPL PSYCHOL, V74, P152, DOI 10.1037/0021-9010.74.1.152; Solinger ON, 2008, J APPL PSYCHOL, V93, P70, DOI 10.1037/0021-9010.93.1.70; Fabrigar LR, 1999, PSYCHOL METHODS, V4, P272, DOI 10.1037//1082-989X.4.3.272; Meyer JP, 2000, CAN J SCI, V17, P319; Hackett RD, 2001, J VOCAT BEHAV, V58, P392, DOI 10.10 06/jvbe.2000.1776; Steel RP, 2009, HUM RESOUR MANAGE R, V19, P271, DOI 10.1016/j .hrmr.2009.04.002; Riketta M, 2002, J ORGAN BEHAV, V23, P257, DOI 10.1002/job.14 1; Meyer JP, 1998, CAN PSYCHOL, V39, P83, DOI 10.1037/h0086797; CARSON KD, 1995, J OCCUP ORGAN PSYCH, V68, P301; CARSON KD, 1994, J VOCAT BEHAV, V44, P237, DOI 10.1006/jvbe.1994.1017; MEYER JP, 1993, J APPL PSYCHOL, V78, P538, DOI 10.1037// 0021-9010.78.4.538; Morrow PC, 2011, J VOCAT BEHAV, V79, P18, DOI 10.1016/j.jvb. 2010.12.008; MATHIEU JE, 1990, PSYCHOL BULL, V108, P171, DOI 10.1037/0033-2909.1 08.2.171; BARROS A. R. de O., 2007, Comprometimento organizacional: um estudo de suas relações com práticas de gestão e intenção de permanência; Bastos A., Comprometimento n trabalho: fundamentos para a gestão de pessoas; Cohen A, 2003, Multiple commitmen ts in the workplace: An integrative approach; Fiorito J., 2007, Journal of Manag erial Issues, V19, P186; Grant A., 2003, Having yourself committed: bridging bet ween personal projects and organizational commitment; Hartley J.F., 1992, EMPLOY MENT RELATIONS, P111; Kiesler C. A., 1971, The psychology of commitment: Experim ents liking behavior to belief; McElroy J., 2001, Human Resource Management Revi ew, V11, P177; McElroy J.C., 2001, HUMAN RESOURCE MANAG, V11, P327, DOI 10.1016/ S1053-4822(00)00054-1; Meyer J. P., 2001, HUMAN RESOURCE MANAG, V11, P299, DOI D OI 10.1016/S1053-4822(00)00053-X; Meyer J.P., 1997, Commitment in the workplace: Theory, research and application; Meyer J.P., 1991, HUMAN RESOURCE MANAG, V1, P 61, DOI DOI 10.1016/1053-4822(91)90011-Z; Morrow P, 1993, The theory and measure ment of work commitment; Mowday RT, 1998, HUM RESOUR MANAGE R, V8, P387, DOI 10. 1016/S1053-4822(99)00006-6; Mowday R. T., 1982, Employee-organization linkages: The psychology of commitment, absenteeism, and turnover; OREILLY C, 1986, J APPL PSYCHOL, V71, P492, DOI 10.1037/0021-9010.71.3.492; Pfeffer J, 1998, The Human Equation: Building Profits by Putting People First; Rego Arménio, 2003, Rev. . empres., V43, P25, DOI 10.1590/S0034-75902003000400003; Rodrigues A. C. A. de, P sicologia: Reflexão e Crítica; Rodrigues A. C. A. de, 2009, Do comprometimento de co ntinuação ao entrincheiramento organizacional: o percurso de validação da escala e análise da sobreposição entre os construtos; Sethi V., 1998, Journal of Information Technol ogy Management, V9; Souza J., Os novos modelos de gestão e os impactos na atuação do p sicólogo organizacional; Tonelli M., 2002, Manual de gestão de pessoas e equipes: es tratégias e tendências, P59; WHITENER EM, 1993, J VOCAT BEHAV, V42, P265, DOI 10.100 6/jvbe.1993.1019; Wiener Y., 1982, ACAD MANAGE REV, V7, P418, DOI 10.2307/257334 ; Zanelli J, 2004, Psicologia, organizações e trabalho no Brasil, P466; 2007, Anais.

..; 2008, Anais...; 2002, Anais...; 2006, Anais 49 0 1 2 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração aneiro Rio de Janeiro 1807-7692 03 2013 10 1 57 76 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922013000100005 J Ferreira, Rodrigo Rezende; Abbad, Gardênia Training needs a ssessment: where we are and where we should go BAR. Bra zilian istration Review English research-article literature revie w; training needs; work relations; learning at work; personnel management The aim of this article is to systematically review Training Needs Assessment (T NA) scientific literature. Based on two research questions (where are we? where should we go?), we hoped to evaluate the current state of scientific production on TNA and to point out some possible developments. The following databases were consulted: Web of Knowledge, Ovid, Proquest, Wiley Online Library, Emerald, Psy cNet, CAPES Database and Scielo. Fifty-One articles were analyzed. The results s how that: (a) there is little agreement on how to measure training needs; (b) mo st of the current TNA models and methods are reactive and do not consider contex tual factors and multiple levels of analysis in a proactive way; (c) there are g aps in TNA and a need for theoretical definitions; (d) there is little concern w ith building theories and concepts related to TNA. Based on these findings, we p oint out that TNA practice and research should: (a) be based exclusively on meas urable human competences gaps, in multiple possible levels of analysis; (b) not focus only on individual professional roles, but also on internal and external c ontextual factors that can be important in the future; (c) discuss and criticize in depth what work needs, training needs and training needs assessment mean; (d ) elaborate and test TNA theories, concepts, models and methods. [Ferreira, Rodrigo Rezende] Universidade de Brasília - UnB, Brasília, Brazil; [Abbad , Gardênia] Universidade de Brasília - UnB, Brasília, Brazil Abbad G, 2003, REV USP, V38, P205; Al-Khayyat R. M., 1997, J EUROPEAN IND TR AIN, V21, P87, DOI 10.1108/03090599710161793; Al-Khayyat Ridha, 1998, J EUROPEAN IND TRAIN, V22, P18, DOI DOI 10.1108/03090599810197658; Anderson G., 1994, J EU ROPEAN IND TRAIN, V18, P23, DOI DOI 10.1108/03090599410056577; Lareki A, 2010, C OMPUT EDUC, V54, P491, DOI 10.1016/j.compedu.2009.08.032; Salas E, 2001, ANNU RE V PSYCHOL, V52, P471, DOI 10.1146/annurev.psych.52.1.471; Kaskutas V, 2010, J SA FETY RES, V41, P221, DOI 10.1016/j.jsr.2010.01.006; TANNENBAUM SI, 1992, ANNU RE V PSYCHOL, V43, P399, DOI 10.1146/annurev.ps.43.020192.002151; Alliger GM, 1997, PERS PSYCHOL, V50, P341, DOI 10.1111/j.1744-6570.1997.tb00911.x; Aguinis H, 200 9, ANNU REV PSYCHOL, V60, P451, DOI 10.1146/annurev.psych.60.110707.163505; Goul d D, 2004, INT J NURS STUD, V41, P471, DOI 10.1016/j.ijnurstu.2003.12.003; Hanss on B, 2007, PERS REV, V36, P311, DOI 10.1108/00483480710726163; Hicks C, 1997, J ADV NURS, V26, P389, DOI 10.1046/j.1365-2648.1997.1997026389.x; WEXLEY KN, 1984 , ANNU REV PSYCHOL, V35, P519, DOI 10.1146/annurev.ps.35.020184.002511; While A, 2007, J CLIN NURS, V16, P1099, DOI 10.1111/j.1365-2702.2006.01693.x; Brown J, 2 002, PUBLIC PERS MANAGE, V31, P569; MOSSHOLDER KW, 1983, ACAD MANAGE REV, V8, P5 47, DOI 10.2307/258256; Chiu W, 1999, PERS REV, V28, P77, DOI 10.1108/0048348991 0249009; Asku A. A., 2005, MANAGERIAL AUDITING, V20, P945, DOI [10.1108/02686900 510625299, DOI 10.1108/02686900510625299]; Baumeister R. F., 1997, REV GEN PSYCH OL, V1, P311, DOI DOI 10.1037/1089-2680.1.3.311; Blunch N-H., 2007, Internationa l Journal of Training and Development, V11, P314; Borges-Andrade J. E., 1983, TE CNOLOGIA EDUCACION, V12, P6; BORGES-ANDRADE J.E., 1996, Revista de istração, V3 1, P112; Bowman J., 2008, Industrial and Commercial Training, V40, P38; Boyatzis R. E., 1982, The competent manager: A model for effective performance; Brown F. W., 1998, Leadership & Organization Development Journal, V19, P374; Brown M., 2 002, Journal of Educational istration, V40, P31, DOI 10.1108/09578230210415 634; Burke R. J., 1996, Industrial and Commercial Training, V28, P24, DOI 10.110 8/00197859610122081; Castley RJQ, 1996, INT J MANPOWER, V17, P56, DOI 10.1108/01 437729610110620; Clarke N., 2003, J WORKPLACE LEARNING, V15, P141, DOI 10.1108/1 3665620310474598; Cockenill T, 1989, PERSONNEL MANAGE SEP, P52; Cowley S, 2000, J ADV NURS, V31, P126, DOI 10.1046/j.1365-2648.2000.01252.x; Devitt Nicola, 2004 , Health Info Libr J, V21, P164, DOI 10.1111/j.1471-1842.2004.00492.x; Erffmeyer

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de Federal da Bahia, Brazil Bajari P, 2001, RAND J E CON, V32, P387, DOI 10.2307/2696361; Guasch JL, 2008, INT J IND ORGAN, V26, P421 , DOI 10.1016/j.ijindorg.2007.05.003; Bayer P, 2005, J LAW ECON, V48, P549, DOI 10.1086/497526; Levin J, 2010, J IND ECON, V58, P507; Albreht T, 2009, HEALTH PO LICY, V90, P262, DOI 10.1016/j.healthpol.2008.10.007; HOLMSTROM B, 1991, J LAW E CON ORGAN, V7, P24; Hart O, 2003, ECON J, V113, pC69, DOI 10.1111/1468-0297.0011 9; Makadok R, 2009, ACAD MANAGE REV, V34, P297; Hodge GA, 2007, PUBLIC REV , V67, P545, DOI 10.1111/j.1540-6210.2007.00736.x; Perrone D, 2003, PRISON J, V8 3, P301, DOI 10.1177/0032885503256329; Baker GP, 2008, J JPN INT ECON, V22, P146 , DOI 10.1016/j.jjie.2008.03.001; Grant RM, 2003, STRATEGIC MANAGE J, V24, P491, DOI 10.1002/smj.314; Cronqvist H, 2004, AM ECON REV, V94, P424, DOI 10.1257/000 2828041301632; Estache A, 2006, REV IND ORGAN, V29, P3, DOI 10.1007/s11151-006-9 107-7; Archambeault W. G., 1996, Cost-effective comparisons of private versus pu blic prisons in Louisiana: a comprehensive analysis of allen, avoyelles ad winn correctional centers; Artières P., 2004, Gouverner, enfermer: la prison, un modèle i ndéable?, P23; Athias L., 2007, REV EC, V58, P565, DOI 10.3917/reco.583.0565; Ayres R., 1998, Crime and Violence as Development Issue in Latin America and the Caribbean; Beck A. R., 2001, Recidivism: a fruit salad concept in the criminal justice world; Bennett J, 2010, OXFORD ECON PAP, V62, P784, DOI 10.1093/oep/gpp0 40; Bennett J, 2006, REV IND ORGAN, V29, P75, DOI 10.1007/s11151-006-9110-z; BLU STEIN James F, 2003, The interrelationship between public and private prisons: d oes the existence of prisoners under private management affect the rate of growt h in expenditures on prisoners under public management; Boin A., 2006, Public Po licy and istration, V21, P81, DOI 10.1177/095207670602100207; Boyne G. A., 2007, Public service performance: perspectives on measurement and management; Ca bral Sandro, 2008, BAR, Braz. . Rev., V5, P53, DOI 10.1590/S1807-769220080001 00005; Cabral S, 2010, PUBLIC CHOICE, V145, P281, DOI 10.1007/s11127-009-9566-0; Cabral S., Strategic Entrepreneurship Journal; Camp Scott D., 2005, JUSTICE RES POLICY, V7, P27, DOI 10.3818/JRP.7.1.2005.27; Camp Scott D., 2002, CRIMINOL PUB LIC POL, V1, P427, DOI 10.1111/j.1745-9133.2002.tb00102.x; CHANTRAINE G., 2004, GOUVERNER ENFERMER P, P57; Chong EI, 2006, REV IND ORGAN, V29, P149, DOI 10.1007 /s11151-006-9106-8; Desrieux C., 2006, REV ECON, V57, P529; DiIulio JJ, 1996, J ECON PERSPECT, V10, P3; Glachant J. M., 2003, Competition in European electricit y markets: a cross-country comparison; GUPPY Paul, 2003, Private prisons and the public interest: improving quality and reducing cost through competition; Hart O, 1997, Q J ECON, V112, P1127, DOI 10.1162/003355300555448; Laffont J. J., 2000 , Etat et gestion publique: actes du colloque du 16 decembre 1999, P117; Lazerge s C., 1997, Établissements penitentiaires a gestion mixte: actes du colloque de mo ntpellier, P32; LEVY B, 1994, J LAW ECON ORGAN, V10, P201; LOGAN Charles, 1990, Private Prisons: Cons & Pros; Lukemeyer A, 2006, AM REV PUBLIC , V36, P189, D OI 10.1177/0275074005281352; Malhotra N.K., 2007, Marketing Research: An Applied Orientation; MITCHELL Matthew, 2003, The pros of privately-housed cons: new evi dence on the Cost Savings of Private Prisons; Morris J. C., 2007, POLITICS POLIC Y, V35, P318, DOI 10.1111/j.1747-1346.2007.00062.x; Myers M., 2009, Qualitative Research in Business and Management; Oppel R. A., 2011, NEW YORK TIMES; Price BE , 2005, AM REV PUBLIC , V35, P223, DOI 10.1177/0275074005277174; Roberts J, 2 010, J I ECON, V6, P125, DOI 10.1017/S1744137409990221; Sabol W. J., 2009, PRISO NERS 2008; Salle G., 2009, Champ Penal/Penal Field, V3; Schneider AL, 1999, AM B EHAV SCI, V43, P192, DOI 10.1177/00027649921955119; Shirley M., 2002, THIRSTING EFFICIENCY, P1, DOI 10.1016/B978-008044077-4/50004-1; Stake R. E., 2005, The art of case study research; Stebbins R. A, 2001, Exploratory research in the social sciences; Thibault P. M., 1995, Le defi des prisons privees; WACQUANT L., 2001, As prisões da miséria; registros internos; 2009, Relatório de gestão DEPEN: Exercício 200 8; 2010, Rapport public thématique: le service public pénitentiaire; 2006, Garde et réinsertion-La gestion des prisons; 2008, Sistema de informação penitenciária: INFOPEN ( Dados consolidados); 1998, O Brasil atrás das grades; 2004, [No title captured], P 345 63 0 0 0 0 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2013 10 1 100 120 Management SciELO B razil Business & Economics SCIELO:S1807-76922013000100007

J Peci, Alketa; Quintella, Luciano; Cardoso, Ricardo Lopes Auditing government-nonprofit relations in the Brazilian post-reformist context BAR - Brazilian istration Review English research-article control; theory of audit explosion; reform; superior audit institutions (SAIs) Recent decades have been marked by a rising interaction between the State and no nprofits in order to address increasingly complex public issues. Government-nonp rofit relations were guided by a complex and diverse legal framework, that trans formed not only the implementation of public policies, but also the auditing pra ctices and control of such relations. Previous studies have shown the influence of NPM reforms in auditing practices and institutions, of particular interest to this research is the Theory of the Audit Explosion (TEA). This paper analyzes t he control of government-nonprofits relations, under the perspective of the TEA, specifically trying to comprehend if there is a causal relationship between the growth of government-nonprofit relations and the audit explosion in the Brazili an context, as predicted by the theory. A field research, based on documentary d ata and interviews, was undertaken in three Brazilian SAIs. The conclusions high light the limitations of the explanatory capacity of TEA in Brazil. Although a f ormal audit explosion was observed, as predicted by TEA, there are substantive b arriers to the audit explosion. This is mainly due to the organizational and ins titutional aspects related to governmental fund transfer entities. Such problems reflect the poor quality of the partnerships themselves and might be a conseque nce of political variables such as the spurious relationships of some parliament ary or public employees with partner NGOs. [Quintella, Luciano] Fundação Getúlio Vargas, Brazil; [Cardoso, Ricardo Lopes] Fundação Ge túlio Vargas, Brazil; [Peci, Alketa] Fundação Getúlio Vargas, Brazil Elwyn G, 2004, QUAL SAF HEALTH CARE, V13, P287, DOI 10.1136/qshc.2003.008540; Ho od C, 2002, GOV OPPOS, V37, P15, DOI 10.1111/1477-7053.00085; Selsky JW, 2005, J MANAGE, V31, P849, DOI 10.1177/0149206305279601; Kelly J, 2003, PUBLIC , V 81, P459, DOI 10.1111/1467-9299.00356; Power MK, 2003, ORG SOC, V28, P37 9, DOI 10.1016/S0361-3682(01)00047-2; Broadbent J, 1997, PUBLIC , V75, P487 , DOI 10.1111/1467-9299.00071; Benito B., 2008, CRIT PERSPECT, V19, P963, DOI 10 .1016/j.a.2007.08.002; Bouckaert G., 2008, Managing performance: international comparisons; BRESSER-PEREIRA L. C., 1999, O público não-estatal na reforma do Estad o, P15; Brinkerhoff JM, 2002, PUBLIC DEVELOP, V22, P3, DOI 10.1002/pad.202 ; Carvalho A. A. Neto, 2007, Transferências de recursos do orçamento da União para org anizações não-governamentais: análise dos procedimentos de concessão e controle (Monograph of specialization); DAGNINO Evelina, 2002, Sociedade Civil e Espaços Públicos no Br asil; Ferrarezi E, 2001, O novo marco legal do terceiro setor no Brasil; Giddens A., 1998, 3 WAY REN SOC DEM; Giddens A, 2000, 3 WAY ITS CRITICS; Hoggett P, 199 6, PUBLIC , V74, P9, DOI 10.1111/j.1467-9299.1996.tb00855.x; Hood Christoph er, 2004, Controlling Modern Government; Lavalle Adrián Gurza, 2003, Lua Nova, V0, P75, DOI 10.1590/S0102-64452003000200004; Navarro J. C., 1999, O público não-estata l na reforma do Estado, P87; Nicoll P., 2005, Audit in a democracy: the Australi an model of public sector audit and its application to emerging markets; Nogueir a Marco Aurélio, 2003, Rev. bras. Ci. Soc., V18, P185, DOI 10.1590/S0102-690920030 00200010; OLIVEIRA M. D, 1994, Citizens: strengthening global civil society; PAE S DE Paula A. P., 2005, Por uma nova gestão pública; Peci A., 2007, Regulação no Brasil, P72; Pina V, 2012, PUBLIC MONEY MANAGE, V32, P273, DOI 10.1080/09540962.2012.69 1306; Pollitt C, 1997, PUBLIC , V75, P313, DOI 10.1111/1467-9299.00063; Pow er M, 1995, CRIT PERSPECT, V6, P317, DOI 10.1006/ac.1995.1029; Power M., 2005, OXFORD HDB PUBLIC MA, P326; Power M., 1994, AUDIT EXPLOSION; Rezende F. C., 200 8, International Public Management Review, V9, P16; REZENDE FLAVIO DA CUNHA, 200 4, Por que falham as reformas istrativas?; Rhydderch M, 2006, QUAL PRIM CAR E, V14, P133; Ribeiro R. J. B., 2002, O controle externo federal no Brasil: uma análise do modelo de gestão frente às demandas do sistema sócio político (Master s dissert ation); RIGGS F. W., 1968, istração nos países em desenvolvimento: a teoria da so ciedade prismática; ROBERTS S, 1994, PUBLIC , V72, P527, DOI 10.1111/j.1467-9 299.1994.tb00807.x; Salomon L., 1998, Revista de istração de Empresas, V33, P5; TEODÓSIO A.S.S., 2008, Parcerias tri-setoriais na esfera pública: perspectivas, imp asses e armadilhas para a modernização da gestão social no Brasil; Valentin J. R., 201

1, Convênios com ONGs: abordagem com ênfase nas fragilidades, aplicando mineração de dad os (Monograph); Vinnari E. M., 2008, FINANCIAL ABI, V24, P97, DOI DOI 10. 1111/J.1468-0408.2008.00448.X; 2005, Acórdão n. 2.261/2005-TCU-Plenário; 1995, Plano D iretor da Reforma do Aparelho do Estado; 2006, Acórdão n. 788/2006-TCU-Plenário; 2002, Balanço da reforma do Estado no Brasil: a nova gestão pública; Lei nº. 8.666, de 21 de junho de 1993. Regulamenta o art. 37, inciso XXI, da Constituição Federal, institui normas para licitações e Contratos da istração Pública e dá outras providências; Transfe cias de recursos por favorecido (Entidades sem fins lucrativos); 2005, Acórdão n. 1. 777/2005-TCU-Plenário; 2006, Acórdão n. 2066/2006-TCU-Plenário; Decreto n. 6.170, de 25 de julho de 2007. (2007).: Dispõe sobre as normas relativas às transferências de recur sos da União mediante convênios e contratos de ree, e dá outras providências; 2012, Ordem de serviço secretário diretor geral n. 01; Lei n. 9.790, de 23 de março de 1999. Dispõe sobre a qualificação de pessoas jurídicas de direito privado, sem fi ns lucrativ os, como Organizações da Sociedade Civil de Interesse Público, institui e disciplina o Termo de Parceria, e dá outras providências; 2002, Pesquisa de informações básicas munici pais: perfil dos municípios brasileiros; 1998, Acórdão n. 592/1998-TCU-Plenário; 1999, A córdão n. 931/1999-TCU-Plenário; Portaria Interministerial n. 507, de 24 de novembro d e 2011. (2011): Controladoria Geral da União, Ministério da Fazenda e Ministério do Pl anejamento, Orçamento e Gestão; Banco de dados Agregados, Censo 2008 55 0 0 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2012 9 4 374 394 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000400002 J Demo, Gisela; Neiva, Elaine Rabelo; Nunes, Iara; Rozzett, Kesia Human resources management policies and practices scale (HRMPPS): exploratory an d confirmatory factor analysis BAR - Brazilian ist ration Review English research-article human resources policies; explor atory factor analysis; confirmatory factor analysis; structural equation modelin g Given the strategic relevance of Human Resources Management (HRM) in organizations and the lack of scientific instruments to mea sure employees perceptions about policies and practices of HRM, this study aime d to validate the Human Resources Management Policies and Practices Scale (HRMPP S) through exploratory and confirmatory factor analysis using the maximum likeli hood method. The study has a quantitative design, but also included qualitative analysis required for the development of a scale. Employees from various organiz ations composed a sample of 632 people. Scale reliability was assessed by Cronba ch s alpha and Jöreskog s rho. A six-factor model was generated showing high-reliab ility and good fit. Construct validity was provided through convergent and discr iminant analyses. The factors were consistent with the literature review and exp lained about 58% of the construct s total variance. This study contributes to th e scientific production in the area of Human Resources Management since HRMPPS c an be used not only in relational studies but also as an evaluation instrument b y managers who wish to improve their employees well-being as well as organizati onal outcomes. [Neiva, Elaine Rabelo] Universidade de B rasília, Brazil; [Nunes, Iara] Universidade de Brasília, Brazil; [Demo, Gisela] Univ ersity of California, United States; [Rozzett, Kesia] Universidade de Brasília, Br azil Guest D, 2011, INT J HUM RESOUR MAN, V22, P1686, DOI 10.1080/09585192.2011.565657; KAISER HF, 1974, PSYCHOMETRIKA, V39, P31, DOI 10.1007/BF02291575; Baptiste NR, 2008, MANAGE DECIS, V46, P284, DOI [10.1108/00 251740810854168, 10.1108/002517408108 A]6854168]; Nishii LH, 2008, PERS PSYCHOL, V61, P503, DOI 10.1111/j.1744-6570.2008.00121.x; Combs J, 2006, PERS PSYCHOL, V 59, P501, DOI 10.1111/j.1744-6570.2006.00045.x; Kim A, 2012, INT J HUM RESOUR MA N, V23, P126, DOI 10.1080/09585192.2011.561247; Guest DE, 1998, J ORGAN BEHAV, V 19, P649, DOI 10.1002/(SICI)1099-1379(1998)19:1+<649::AID-JOB970>3.0.CO;2-T; Sub ramony M, 2009, HUM RESOUR MANAGE-US, V48, P745, DOI 10.1002/hrm.20315; [Anonymo us], 1998, MODERN METHODS BUSIN; Pfeffer J, 2005, ACAD MANAGE EXEC, V19, P95; de Menezes LM, 2010, J OPER MANAG, V28, P455, DOI 10.1016/j.jom.2010.01.002; ARMST RONG M., 2009, Armstrong s Handbook of human resource management practice; Bardi n L., 2011, Análise de conteúdo; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/01492 0639101700108; Beauvallet Godefroy, 2010, International Journal of Human Resourc

es Development and Management, V10, DOI 10.1504/IJHRDM.2010.029444; BOHLANDER G. , 2009, istração de Recursos Humanos; BORGES-ANDRADE J. E., 2006, Treinamento, Desenvolvimento e Educação em Organizações e Trabalho; Boselie P., 2005, Human Resource Management Journal, V15, DOI 10.1111/j.1748-8583.2005.tb00154.x; Boxall P., 2000 , INT J MANAG REV, V2, P183, DOI DOI 10.1111/1468-2370.00037; Byrne B. M, 2009, Structural equation modeling with AMOS: Basic concepts, applications, and progra mming; Chênevert D., 2009, The International Journal of Human Resource Management, V20, P738; Comrey AL, 1992, A first course in factor analysis; Demo G., 2010, Re vista de istração Mackenzie, V11, P55; Fiuza Gisela Demo, 2008, RAM, Rev. . Mackenzie, V9, P77, DOI 10.1590/S1678-69712008000600005; Dessler G., 2002, Human resource management; DEVANNA M. A., 1984, Strategic human resource management; Dietz G., 2010, The SAGE handbook of human resource management, P245; DUTRA J. S ., 2001, Gestão por competências; Ezzamel M., 1996, HUMAN RESOURCE MANAG, V6, P63, D OI 10.1111/j.1748-8583.1996.tb00397.x; Field A., 2009, Discovering statistics us ing SPSS; Frenkel S, 2012, INT J HUM RESOUR MAN, V23, P4193, DOI 10.1080/0958519 2.2012.667433; Gerhart B., 2010, The SAGE handbook of human resource management, P210; GOLDSTEIN I. L., 1996, Handbook of industrial and organizational psycholo gy, V2, P507; GUEST DE, 1987, J MANAGE STUD, V24, P503, DOI 10.1111/j.1467-6486. 1987.tb00460.x; Guest D., 1994, Personnel Management, V26, P40; Hair JF, 2009, A nálise multivariada de dados; Hipólito J. A. M., 2001, Gestão por competências, P71; HUSEL D MA, 1995, ACAD MANAGE J, V38, P635, DOI 10.2307/256741; Katou Anastasia A., 20 12, Management Research Review, V35, DOI 10.1108/01409171211195161; KERLINGER Fr ed N., 2008, Foundations of behavioral research; Kline RB, 2011, Principles and practice of structural equation modeling; Legge K., 2006, OXFORD HDB WORK ORG, P 220; Lievens F., 2010, SAGE HDB HUMAN RESOU, P135; Lim W. M., 2012, Journal of M anagement Research, V4, P1; LOUDOUN R., 2010, The SAGE handbook of human resourc e management, P286; MacDonald H., 2007, OXFORD HDB HUMAN RES, P364; Majumder M. T. H., 2012, International Review of Management and Marketing, V2, P52; Mathis R .L., 2003, Human resource management; Menard S., 2002, Applied logistic regressi on analysis; Morris S., 2010, The SAGE handbook of human resource management, P8 4; MUCKINSKY P. M., 2004, Psicologia organizacional; Myers R, 1990, Classical an d Modern Regression with Applications; Nunnally JC, 1994, PSYCHOMETRIC THEORY; O SBORN R., 1998, Fundamentos de comportamento organizacional; Pasquali L., Instru mentos psicológicos: Manual prático de elaboração; PETERSON RA, 1994, J CONSUM RES, V21, P381, DOI 10.1086/209405; SCHNEIDER B, 1985, J APPL PSYCHOL, V70, P423, DOI 10. 1037//0021-9010.70.3.423; Serpell A, 2007, PERS REV, V36, P585, DOI 10.1108/0048 3480710752812; Singar E. J., 1972, Human Resources: obtaining results from peopl e at work; Siqueira M. M. M., 2008, Medidas do comportamento organizacional: fer ramentas de diagnóstico e de gestão, P139; Sisson K., 1994, Personnel management; St one Dianna L., 2007, Human Resource Management Review, V17, DOI 10.1016/j.hrmr.2 007.04.003; Storey J., 1995, New perspectives in human resource management; Taba chnick BG, 2007, Using multivariate statistics; Turner Rodney, 2008, Internation al Journal of Project Management, V26, DOI 10.1016/j.ijproman.2008.05.005; ULRIC H D., 2001, Os campeões de recursos humanos; Ulrich D., 1991, HUMAN RESOURCE PLANN , V14, P89; Uysal Gurhan, 2012, World Review of Entrepreneurship, Management and Sustainable Development, V8, DOI 10.1504/WREMSD.2012.044483; Vakola M, 2007, IN T J MANPOWER, V28, P260, DOI 10.1108/01437720710755245; Winterton J., 2007, OXFO RD HDB HUMAN RES, P324; Yazam M., 2012, INT J HUM RESOUR MAN, V2, P75; 2011, As políticas de gestão de pessoas influenciam o bem-estar no trabalho? 72 2 2 1 4 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 12 2012 9 4 395 420 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922012000400003 J Cupertino, César Medeiros; Martinez, Antônio Lopo; Costa Jr., Newton Carneir o Affonso da Accrual anomaly in the Brazilian capital market BAR - Brazilian istration Review English research-article accrual anomaly; earnings quality; persistence of accruals This paper analyzes the phenomenon known as accrual anomaly in Brazil. In partic ular, we examine two hypotheses: (a) that the earnings expectation included in t he stock price fails to reflect the difference in persistence of the earnings co

mponents (accruals and cash flows); and (b) that the construction of a hedge por tfolio by taking a long (short) position in assets with low (high) accruals gene rates consistently abnormal returns. The data set includes nonfinancial firms li sted on the BM&FBOVESPA between 1990 and 2008. The empirical tests required cond ucting data regressions to identify the persistence of earnings and their components; the Mishkin test to identify whether the market rationally prices ea rnings; and the composition of a zero-investment (hedge) portfolio to analyze wh ether a trading strategy based on accruals consistently provides abnormal positi ve returns. The results indicate that the accrual component is not mispriced by the Brazilian market, and that a trading strategy based on accruals does not pro vide consistently positive returns. Although this evidence does not encourage ar bitrage, the results are relevant from various perspectives. The methodology app lied permitted identifying the quality of earnings and of their components, as w ell as association between the components of earnings and returns. [Martinez, Antônio Lopo] FUCAPE Business School, Brazil; [Costa Jr., Newton Carnei ro Affonso da] Universidade Federal de Santa Catarina, Brazil; [Cupertino, César M edeiros] Universidade Federal de Santa Catarina, Brazil ABEL AB, 1983, J MONETARY ECON, V11, P3, DOI 10.1016/0304-3932(83)90011-9; Ali A ., 2000, J ING AUDITIN, V15, P161; Almeida J., 2009, Corporate Ownership of Control, V7, P52; DeFond ML, 2001, REV, V76, P375, DOI 10.2308/accr.2 001.76.3.375; FAMA EF, 1995, J FINANC, V50, P131, DOI 10.2307/2329241; Wu J, 201 0, J RES, V48, P177, DOI 10.1111/j.1475-679X.2009.00353.x; Mashruwala C, 2006, J ECON, V42, P3, DOI 10.1016/j.jacceco.2006.04.004; Chan LKC, 199 6, J FINANC, V51, P1681, DOI 10.2307/2329534; Francis J, 2005, J ECON, V 39, P295, DOI 10.1016/j.jacceco.2004.06.003; Clinch G, 2012, FINANC, V52 , P377, DOI 10.1111/j.1467-629X.2010.00380.x; Khan M, 2008, J ECON, V45, P55, DOI 10.1016/j.jacceco.2007.07.001; Desai HM, 2004, REV, V79, P355, DOI 10.2308/accr.2004.79.2.355; Bradshaw MT, 2001, J ING RES, V39, P45, DOI 10.1111/1475-679X.00003; Richardson SA, 2005, J ECON, V39, P437, DOI 10.1016/j.jacceco.2005.04.005; Pincus M, 2007, REV, V82, P169, DOI 10.2 308/accr.2007.82.1.169; Green J, 2011, MANAGE SCI, V57, P797, DOI 10.1287/mnsc.1 110.1320; Fama EF, 2008, J FINANC, V63, P1653, DOI 10.1111/j.1540-6261.2008.0137 1.x; Chan K, 2006, J BUS, V79, P1041, DOI 10.1086/500669; Ball R, 2000, J ACCOUN T ECON, V29, P1, DOI 10.1016/S0165-4101(00)00012-4; Xie H, 2001, REV, V7 6, P357, DOI 10.2308/accr.2001.76.3.357; Lev B, 2006, CONTEMP RES, V23, P193, DOI 10.1506/C6WA-Y05N-0038-CXTB; Dechow PM, 2006, REV STUD, V11, P 253, DOI 10.1007/s11142-006-9004-1; Penman SH, 2002, REV, V77, P237, DOI 10.2308/accr.2002.77.2.237; Collins DW, 2003, REV ACC STUD, V8, P251, DOI 10.10 23/A:1024417513085; SMITH CW, 1979, J FINANC ECON, V7, P117, DOI 10.1016/0304-40 5X(79)90011-4; Bernard V., 1997, CONTEMP RES, V14, P89, DOI DOI 10.1111/ J.1911-3846.1997.TB00529.X; BERNARD VL, 1990, J ECON, V13, P305, DOI 10. 1016/0165-4101(90)90008-R; Cheng CSA, 2006, REV, V81, P1151, DOI 10.2308 /accr.2006.81.5.1151; Colauto R. D., 2007, BASE - Revista de istração e Contabili dade da Unisinos, V4, P171; Colauto Romualdo Douglas, 2006, Rev. . contemp., V10, P95, DOI 10.1590/S1415-65552006000200006; Collins DW, 2000, J ECON, V29, P101, DOI 10.1016/S0165-4101(00)00015-X; Dantas José Alves, 2006, Rev. conta b. finanç., V17, P72, DOI 10.1590/S1519-70772006000200006; Dopuch N., 2010, REV QU ANTITATIVE FIN, V34, P505; Galdi F. C., 2009, Limits to arbitrage and value inve sting: evidence from Brazil; Hribar P., 2000, The market pricing of components o f accruals; JENSEN MC, 1976, J FINANC ECON, V3, P305, DOI 10.1016/0304-405X(76)9 0026-X; Lafond R., 2005, Is the accrual anomaly a global anomaly? (Working Paper Nº 4555-05). Social Science Research Network; Lustosa P. R. B., 2007, Revista de E ducação e Pesquisa em Contabilidade, V1, P39; Mishkin F. S., 1983, A rational expectat ions approach to macroeconometrics: testing policy ineffectiveness and efficient -markets models; Richardson S., 1999, Tracking analysts forecasts over the annu al earnings horizon: are analysts forecasts optimistic or pessimistic?; Sloan R G, 1996, REV, V71, P289; Thomas J., 2002, REV STUD, V7, P163, DO I 10.1023/A:1020221918065; Trammell S., 2010, CFA Magazine, V21, P38, DOI 10.246 9/cfm.v21.n1.7; 2006, Financial statement analysis also separate winners from lo sers in Brazil 44 0 0 0 0 ANPAD - Associação Nacional

de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 12 2012 9 4 421 440 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000400004 J Vaz, Thalita Amorim; Machado, Sérgio Jurandyr; Bortoluzzo, Adriana Bruscat o Demand for life annuities: a Brazilian perspective BAR - Brazilian istration Review English research-article retireme nt; annuity; provision for insufficient contributions; PROBIT Because pension plans have been marketed using outdated technical premises, Braz ilian insurance companies find themselves required to identify additional resour ces to ensure their ability to meet future benefit payments obligations. When ca lculating the additional amount of this provision, the parameters used are: mort ality and disability decrements, the structure of interest rates, financial perf ormance, cancellation fees and conversion rates. The aim of this study is to pre sent the estimation of conversion rates based on a Probit Model. The data for th is study was obtained through the transfer of restricted data from the portfolio of a company with relevant activity in the Brazilian insurance market, includin g a group of 14,511 individuals eligible for retirement in the period between Ja nuary 1, 2005 and December 31, 2009. The resulting analysis of the data allows u s to conclude that two factors - the volume of accumulated reserves and the clas sification of prices as actuarially fair - increase the propensity of an individ ual to convert resources upon retirement. In turn, retirement age and the need f or liquidity reduce the propensity to convert resources upon retirement. [Machado, Sérgio Jurandyr] Insper Instituto de Ensino e Pesquisa, Brazil; [Bortolu zzo, Adriana Bruscato] Insper Instituto de Ensino e Pesquisa, Brazil; [Vaz, Thal ita Amorim] Insper Instituto de Ensino e Pesquisa, Brazil Inkmann J, 2011, REV FINANC STUD, V24, P279, DOI 10.1093/rfs/hhq080; Davidoff T, 2005, AM ECON REV, V95, P1573, DOI 10.1257/000282805775014281; Benartzi S, 2011 , J ECON PERSPECT, V25, P143, DOI 10.1257/jep.25.4.143; Horneff WJ, 2010, J PENS ION ECON FINAN, V9, P163, DOI 10.1017/S1474747208003880; BERNHEIM BD, 1991, J PO LIT ECON, V99, P899, DOI 10.1086/261783; Dus I., 2005, Financial Services Review , V3, P169; HAIR J. F, 1998, Multivariate Data Analysis; Heij C., 2004, Economet ric methods with applications in business and economics; Melia C. V., 2006, Jour nal of Pension Economics and Finance, V2, P197; Milevsky M., 2002, Optimal asset allocation and the real option to delay annuitization: it’s not now-or-never; Pur cal S, 2008, J RISK INSUR, V75, P493, DOI 10.1111/j.1539-6975.2008.00269.x; Wool dridge J. M, 2006, Introductory econometrics-A modern approach; YAARI ME, 1965, REV ECON STUD, V32, P137, DOI 10.2307/2296058 13 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 12 2012 9 4 441 453 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922012000400005 J Barros, Lucia; Botelho, Delane Hope, perceived financial risk a nd propensity for indebtedness BAR - Brazilian ist ration Review English research-article hope; risk perception; propensit y for indebtedness; consumer behavior Hope is an impor tant construct in marketing, since it is an antecedent of important marketing va riables, such as trust, expectation and satisfaction (MacInnis & Mello, 2005). S pecifically, literature suggests that hope plays an important influence in risk perception (MacInnis & Mello, 2005) and propensity for indebtedness (Fleming, 20 08). Thus, we aim to investigate the relationships among hope, risk perception r elated to purchasing and consumption and propensity for indebtedness by conducti ng two empirical studies. The first is a laboratory experiment, which accessed h ope and risk perception of getting a mortgage loan. The second is a survey, inve stigating university students propensity to get indebted to pay for their unive rsity tuition, analyzed through the Structural Equations Modeling method. These studies found that higher levels of hope predicted an increase in the propensity to accept the mortgage loan, independent of actual risks, and an increase in th e propensity of college students to get indebted to pay for their studies. In ad dition, the first study suggests that hope may lead to a decrease in risk percep tion, which, however, wasn t confirmed by the second study. Finally, this resear

ch offers some methodological contributions, using an experimental approach to u nderstand hope and its relationship with perceived financial risk and propensity for indebtedness. [Botelho, Delane] Fundação Getúlio Var gas, Brazil; [Barros, Lucia] Fundação Getúlio Vargas, Brazil ALHAKAMI AS, 1994, RISK ANAL, V14, P1085, DOI 10.1111/j.1539-6924.1994.tb00080.x ; Almeida A. R. D., 2010, Esperança: construção e teste de um modelo teórico da sua influ no processo de compra do consumidor de cirurgia plástica estética (Tese de doutorado); Almeida A. R. D., 2008, Revista de istração de Empresas, V48, P11; PETER JP, 197 5, J CONSUM RES, V2, P29, DOI 10.1086/208613; MACINNIS DJ, 1987, J CONSUM RES, V 13, P473, DOI 10.1086/209082; EROGLU SA, 1990, J RETAILING, V66, P201; CARVER CS , 1989, J PERS SOC PSYCHOL, V56, P267, DOI 10.1037//0022-3514.56.2.267; Das TK, 1998, ACAD MANAGE REV, V23, P491, DOI 10.5465/AMR.1998.926623; KASPERSON RE, 198 8, RISK ANAL, V8, P177, DOI 10.1111/j.1539-6924.1988.tb01168.x; Belk RW, 2003, J CONSUM RES, V30, P326, DOI 10.1086/378613; Edwards K, 1996, J PERS SOC PSYCHOL, V71, P5, DOI 10.1037/0022-3514.71.1.5; Kim N, 2012, J SERV MARK, V26, P27, DOI 10.1108/08876041211199706; MacInnis DJ, 2005, J MARKETING, V69, P1, DOI 10.1509/ jmkg.69.1.1.55513; Conchar MP, 2004, J ACAD MARKET SCI, V32, P418, DOI 10.1177/0 092070304267551; Brewer NT, 2004, ANN BEHAV MED, V27, P125, DOI 10.1207/s1532479 6abm2702_7; Bowen DJ, 2003, J SOC CLIN PSYCHOL, V22, P213, DOI 10.1521/js.22.2 .213.22875; Bruininks P, 2005, MOTIV EMOTION, V29, P327, DOI 10.1007/s11031-0069010-4; Weber EU, 2002, J BEHAV DECIS MAKING, V15, P263, DOI 10.1002/bdm.414; Po els K, 2008, J BUS RES, V61, P1030, DOI 10.1016/j.jbusres.2007.09.019; Lazarus R S, 1999, SOC RES, V66, P653; Norvilitis JM, 2003, J APPL SOC PSYCHOL, V33, P935, DOI 10.1111/j.1559-1816.2003.tb01932.x; Averill J. R., 1990, THE RULES OF HOPE; Bauer R. A., 1960, DYNAMIC MARKETING CH, P389; BELL DE, 1995, MANAGE SCI, V41, P23, DOI 10.1287/mnsc.41.1.23; Bettman J. R, 1973, Journal of Marketing Research , V10, P184; Bloch E., 1986, The principle of hope (N. Plaice, S. Plaice; P. Kni ght, Trans.); Block-Lieb S, 2006, TEX LAW REV, V84, P1481; Bovens Luc, 1999, PHI LOS PHENOMENOLOGI, V59, P667, DOI 10.2307/2653787; Chaudhuri A., 2002, J CONSUM BEHAV, V1, P267, DOI 10.1002/cb.72; Chen S. Y., 2007, The impacts of advertising on information type, hope, and perceived risk on consumer behavior (Master s ar ticle); Clotfelter C. T., 1989, Selling hope: state lotteries in America; Cutcli ffe John R, 2002, Br J Nurs, V11, P832; Day J. P., 1991, Hope: a philosophical i nquiry, V51; FARLEY F, 1986, PSYCHOL TODAY, V20, P44; Fleming M. C. N. C., 2008, O papel da esperança na compra de crédito pessoal em consumidores de baixa renda (Dis sertação de mestrado); Hopfensitz A., 2006, The role of affect in reciprocity and risk taking: experimental studies of economic behavior (Doctoral dissertation); Hort on R.L., 1976, J ACAD MARKET SCI, V4, P694, DOI DOI 10.1007/BF02729830; Kovacs M . H., 2004, RAE-eletrônica, V3; DAVIES E, 1995, J ECON PSYCHOL, V16, P663, DOI 10.1 016/0167-4870(96)80014-6; MacInnis D., 2007, FDN TRENDS MARKETING, V1, P97; MADD UX JE, 1983, J EXP SOC PSYCHOL, V19, P469, DOI 10.1016/0022-1031(83)90023-9; MAR CH JG, 1987, MANAGE SCI, V33, P1404, DOI 10.1287/mnsc.33.11.1404; Mello G. E. de , 2007, Journal of Consumer Research, V34, p153 161; Mitchell V.W., 1999, EUR J MARKETING, V33, P163, DOI DOI 10.1108/03090569910249229; Moltmann J., 1967, Theo logy of hope: On the ground and implications of a Christian eschatology; Nenkov G. Y., 2009, Center for Retirement Research, V9, P1; Raijas A., 2010, Journal of Consumer Policy, V33, P209; Schneiderman LJ, 2005, CAMB Q HEALTHC ETHIC, V14, P 235; Seligman M. E. P., 1991, LEARNED OPTIMISM; Sivadas E., 2008, J SERV MARK, V 22, P353, DOI 10.1108/08876040810889120; Smith NH, 2005, INQUIRY, V48, P76, DOI 10.1080/00201740510015365; Snyder CR, 2000, HDB HOPE THEORY MEAS, P3, DOI 10.101 6/B978-012654050-5/50003-8; STASSON M, 1990, J APPL SOC PSYCHOL, V20, P1541, DOI 10.1111/j.1559-1816.1990.tb01492.x; Taylor J. W., 1974, Journal of Marketing, V 28, P226; Vanzellotti C. A., 2007, Esperança pra dar e vender: a esperança no consumo de cosméticos anti-sinais; Vitt L. A., 2004, Journal of Financial Service Professio nals, V58, P68; Wang T., 2007, The influence of advertising claims on consumer s hope and product evaluations (Master article); Weber E. U., 1997, MANAGE SCI, V 43, P122; Weinstein N. D., Health Psychology, V3, P431; Yates J. F., 1992, RISK TAKING BEHAV, P3; Zich J., 1987, PSYCHOL HEALTH, V1, P43, DOI 10.1080/0887044870 8400314; Zikmund W. G., 1974, ADV CONSUM RES, V1, P406; 2008, Quais fatores compõem a esperança no consumo de bens e com quais variáveis de marketing ela se relaciona?;

1987, Risk: is it still uncertainty times consequences; 1972, [No title captured ]; 2009, Finanças pessoais: análise dos gastos e da propensão ao endividamento em estudan tes de istração; 1993, European Journal of Marketing, V27, P39 67 0 0 1 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 12 2012 9 4 454 474 10.1590/S1807-76922012000400006 Management SciELO B razil Business & Economics SCIELO:S1807-76922012000400006 J Seifert, Rene Eugenio; Child, John; Rodrigues, Suzana B. The role of interpretation in the internationalization of smaller Brazilian firm s BAR - Brazilian istration Review English research-article internationalization; interpretation; strategic choice; organizational action; theory development This stu dy considers how decision-makers in smaller firms interpret the means and condit ions of internationalization, and how different modes of interpretation are like ly to inform action choices in this process. Drawing on 58 qualitative interview s with the leaders of Brazilian small and medium-sized enterprises (SMEs) in the clothing industry located in the state of Paraná, the results the content ion that different understandings given to the means/conditions of international ization are associated with different action choices. More specifically, the res ults indicate that: (a) interpretation changes the criteria and parameters by wh ich rational choices on internationalization are made; (b) a comprehensive expla nation of internationalization on the basis of situational characteristics is li kely to be inconclusive without taking into decision-makers interpretat ions; (c) particular meanings given to internationalization are likely to inform choice in different ways, (d) managers act on the basis of their inter-subjecti vely negotiated, shared and sustained reality; and (e) investigative proximity w ith practitioners is pivotal in order to comprehensively for their inter pretations. [Child, John] University of Birmingham, United Kingdom; [Rodrigues, Suzana B.] Erasmus University Rotterdam, Netherlands ; [Seifert, Rene Eugenio] Universidade Positivo, Brazil Acedo F. J., 2006, J INT ENTREPRENEURSH, V4, P49; AHARONI Y., 1966, The Foreign Investment Decision Process; Alexander Jeffrey C., 1988, Action and Its Environm ents: Toward a New Synthesis; Andersson S., 2000, INT STUDIES MANAGEME, V30, P63 ; GIOIA DA, 1991, STRATEGIC MANAGE J, V12, P433, DOI 10.1002/smj.4250120604; Chi ld J, 1997, ORGAN STUD, V18, P43, DOI 10.1177/017084069701800104; Alvesson M, 20 03, ACAD MANAGE REV, V28, P13; Kabanoff B, 2008, STRATEG MANAGE J, V29, P149, DO I 10.1002/smj.644; Johanson J, 2009, J INT BUS STUD, V40, P1411, DOI 10.1057/jib s.2009.24; Toyne B, 1998, J INT BUS STUD, V29, P863, DOI 10.1057/palgrave.jibs.8 490056; Gioia DA, 1996, SCI QUART, V41, P370, DOI 10.2307/2393936; Peng MW , 2001, J MANAGE, V27, P803, DOI 10.1177/014920630102700611; Seale C, 1997, EUR J PUBLIC HEALTH, V7, P379, DOI 10.1093/eurpub/7.4.379; Hutzschenreuter T, 2007, J INT BUS STUD, V38, P1055, DOI 10.1057/paigrave.jibs.8400326; DAFT RL, 1984, AC AD MANAGE REV, V9, P284, DOI 10.2307/258441; BARR PS, 1992, STRATEGIC MANAGE J, V13, P15, DOI 10.1002/smj.4250131004; Buckley PJ, 2009, J INT BUS STUD, V40, P15 63, DOI 10.1057/jibs.2009.49; Pettigrew AM, 1990, ORGAN SCI, V1, P267, DOI 10.12 87/orsc.1.3.267; BOURGEOIS LJ, 1988, MANAGE SCI, V34, P816, DOI 10.1287/mnsc.34. 7.816; BILKEY WJ, 1977, J INT BUS STUD, V8, P93, DOI 10.1057/palgrave.jibs.84907 83; Hitt MA, 2006, ACAD MANAGE J, V49, P1137; BARTUNEK JM, 1984, SCI QUART , V29, P355, DOI 10.2307/2393029; Bell J., 2003, J INT ENTREPRENEURSH, V1, P339, DOI DOI 10.1023/A:1025629424041; Berger P., 1966, The Social Construction of Re ality: A Treatise in the Sociology of Knowledge; Blumer H., 1998, Symbolic inter actionism; Boddewyn J. J., 1997, INT BUSINESS EMERGIN, P50; BUCKLEY P., 1976, Th e Future of the Multinational Enterprise; Burgel O., 2004, The internationalisat ion of young high-tech firms: an empirical analysis in and the United Ki ngdom; Burgess Robert, 1984, In the field: an introduction to field research; Ca lof J. L., 1995, INT BUSINESS REV, V4, P115, DOI DOI 10.1016/0969-5931(95)00001G; Cavusgil S. T., 1980, EUROPEAN RES, V8, P273; Child J., 2005, MANAGEMENT ORG REV, V1, P381, DOI DOI 10.1111/J.1740-8784.2005.0020A.X; Corbin J., 2008, Basics of qualitative research: Techniques and procedures for developing grounded theo ry; Coviello N.E., 1997, INT BUSINESS REV, V6, P361, DOI DOI 10.1016/S0969-5931(

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etnography: Doing Ethnographic Research Online; Kozinets R. V., 1999, EUROPEAN M ANAGEMENT, V17, P252, DOI DOI 10.1016/S0263-2373(99)00004-3; Kugel S., 2010, The New York Times, Technology, V2; LOPES M., 2005, O conceito de beleza e maternid ade: um estudo exploratório sobre o comportamento feminino; Lyons Barbara, 2005, J CONSUM BEHAV, V4, P319, DOI DOI 10.1002/CB.22; MEYER M., 1994, Retórica e comunic ação; Mourali M., 2005, J CONSUM BEHAV, V4, P307, DOI 10.1002/cb.16; Muniz AM, 2005, J CONSUM RES, V31, P737, DOI 10.1086/426607; Pardy B., 1994, Recreating communi ty: new perspectives, new directions; Porter C. E., 2004, Journal of Computer-Me diated Communication, V10; Potter J., 1996, Representing realities: discourse, r hetoric and social construction; Rheingold H., 1993, The virtual community: home steading on the electronic frontier; Shapley D., 2008, The Daily Green; Yim CK, 2008, J MARKETING RES, V45, P741, DOI 10.1509/jmkr.45.6.741; Wiertz C., 2002, Pr oceedings of the European Marketing Academy Conference, V31; Zachry M., 2009, HD B BUSINESS DISCOUR, P68; 2008, Datafolha: 64,5 milhões de internautas no Brasil 85 2 3 1 3 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2012 9 3 246 267 10.1590/S1807-76922012000300002 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922012000300002 J Balassiano, Moisés; Salles, Denise Perceptions of equity an d justice and their implications on affective organizational commitment: a confi rmatory study in a teaching and research institute BAR - Brazilian istration Review English research-article affectiv e organizational commitment; perceived justice; perceived equity Studies about individuals commitment to organizations acquire renewed interest i n light of the changes imposed by new organizational structures and boundary-le ss careers. The need to identify and retain individuals who add value to the or ganization constitutes an increasing challenge facing human resource professiona ls. In this context it is necessary to establish stronger links between the indi viduals and the organization they work for. In this paper the effects of the per ceived equity and justice on the employees affective commitment to the organiza tion is evaluated, using a structural equation model. The main stream of the lit erature treats equity as part of distributive justice. The main contribution of this study was to treat both concepts separately. Based on data gathered from a teaching and research institute, this study confirmed the theoretical assumption s that the perception of justice is indeed antecedent to and determinant of affe ctive organizational commitment. However, the same was not observed in relation to the perception of equity. This result justifies the new approach of removing the concept of equity from justice when measuring organizational commitment. [Salles, Denise] Universidade Federal Fluminense, Brazil; [Balassiano, Moisés] Ins tituto Capixaba de Pesquisa, Assistência Técnica e Extensão Rural, Brazil ADAMS JS, 1963, J ABNORM PSYCHOL, V67, P422, DOI 10.1037/h0040968; ADAMS JS, 196 5, ADV EXP SOC PSYCHOL, V2, P267; Allen N. J., 1996, Psychological Bulletin, V2, P189; KAISER HF, 1958, PSYCHOMETRIKA, V23, P187, DOI 10.1007/BF02289233; BROOKE PP, 1988, J APPL PSYCHOL, V73, P139, DOI 10.1037//0021-9010.73.2.139; HACKETT R D, 1994, J APPL PSYCHOL, V79, P15, DOI 10.1037//0021-9010.79.1.15; [Anonymous], 1951, PSYCHOMETRIKA; MCFARLIN DB, 1992, ACAD MANAGE J, V35, P626, DOI 10.2307/25 6489; Masterson SS, 2000, ACAD MANAGE J, V43, P738, DOI 10.2307/1556364; Kim WC, 1997, HARVARD BUS REV, V75, P65; KIM WC, 1991, STRATEGIC MANAGE J, V12, P125, D OI 10.1002/smj.4250120910; Roch SG, 2006, J MANAGE, V32, P299, DOI 10.1177/01492 06305280115; MUTHEN B, 1978, PSYCHOMETRIKA, V43, P551, DOI 10.1007/BF02293813; A LLEN NJ, 1990, J OCCUP PSYCHOL, V63, P1; Colquitt JA, 2001, J APPL PSYCHOL, V86, P386, DOI 10.1037//0021-9010.86.3.386; McDonald RP, 2000, APPL PSYCH MEAS, V24, P99, DOI 10.1177/01466210022031552; Simons T, 2003, J APPL PSYCHOL, V88, P432, DOI 10.1037/0021-9010.88.3.432; TANAKA JS, 1987, CHILD DEV, V58, P134, DOI 10.11 11/j.1467-8624.1987.tb03495.x; Naumann SE, 1998, INT J CONFL MANAGE, V9, P356, D OI 10.1108/eb022815; Iverson RD, 1999, J MANAGE STUD, V36, P307, DOI 10.1111/146 7-6486.00138; Arthur M.B., 1996, BOUNDARYLESS CAREER, P3; Bakhshi A, 2009, INT J BUSINESS MANAG, V4, P145, DOI DOI 10.5539/IJBM.V4N9P145; BALASSIANO M., 2006, G estão de Carreiras: dilemas e perspectivas; BARNARD C, 1971, As funções do executivo; BASTOS Antonio Virgilio B, 1997, REV CONTEMP, V1, P97; Bies R. J., 1986, R

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20-1; Faber RJ, 1996, PSYCHOL MARKET, V13, P803, DOI 10.1002/(SICI)1520-6793(199 612)13:8<803::AID-MAR6>3.0.CO;2-J; FOGEL J., 2011, YOUNG CONSUMERS INSI, V12, P5 , DOI [10.1108/17473611111114740, DOI 10.1108/17473611111114740]; Hayhoe C., 200 2, J FAMILY CONSUMER SC, V94, P71; Hayhoe CR, 1999, J ECON PSYCHOL, V20, P643, D OI 10.1016/S0167-4870(99)00028-8; Joo S., 2003, COLL STUDENT J, V37, P405; Kidwe ll B, 2000, J COLL STUDENT DEV, V41, P589; Lawrence F. C., 2006, The Journal of Consumer Education, V23, P13; Liu C, 2003, J EC FINANCE, V27, P75, DOI 10.1007/B F02751591; Luong May, 2010, PERSPECTIVES LABOUR, V22, P29; Lyons A. C., 2007, In tergenerational transfer of financial behaviors from parents to children: (Worki ng Paper); Lyons A. C., 2007, Credit practices and financial education needs of Midwest college students; MacFadyen AJ, 1996, J ECON PSYCHOL, V17, P291, DOI 10. 1016/0167-4870(96)00012-8; Mae Nellie, 2005, Undergraduate students and credit c ards in 2004: an analysis of usage rates and trends; Manning R. D., 2000, Credit card nation: the consequences of America s addiction to credit; Mansfield P. M. , 2007, Marketing Management Journal, V17, P112; Markovich C. A., 1997, J FAMILY CONSUMER SC, V89, P61; Masus D., 2004, J FAMILY EC ISSUES, V25, P469; Modiglian i F., 1998, Journal of Economic Perspectives, V2, P15; Norvilitis JM, 2010, J EC ON PSYCHOL, V31, P55, DOI 10.1016/j.joep.2009.10.003; Norvilitis J. M., 2002, CO LL STUDENT J, V36, P357; Sanchez M, 2010, INT J BUSINESS MANAG, V5, P26; Veludode-Oliveira Tânia Modesto, 2004, Rev. . empres., V44, P89, DOI 10.1590/S0034-75 902004000300007; Woodruffe Helen, 1997, MARKETING INTELLIGEN, V15, P325, DOI 10. 1108/02634509710193172; Xiao J. J., 1995, J CONSUMER STUDIES, V19, P155, DOI 10. 1111/j.1470-6431.1995.tb00540.x; 2011, Boletim Infomativo da Depec, V10; 2001, C onsumer finance: college students and credit cards; 2011, Indicadores de mercado ; 2009, Eviews 7.0 46 2 3 0 4 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2012 9 3 351 373 10.1590/S1807-76 922012000300007 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922012000300007 J Carneiro, Jorge EDITORIAL BAR - Br azilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2012 9 3 0 0 10.1590/S1807-76922012000300001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922012000300001 J Sobral, Filipe; Bisseling, Daan Exploring the black box in Brazi lian work groups: a study of diversity, conflict and performance BAR - Brazilian istration Review English research-article work gro ups; team diversity; intragroup conflict; performance; job satisfaction Over the last few decades, several studies have been conducted to examine the co mplex relationships between team diversity and individual and organizational out comes. Although, in theory, team diversity can foster positive organizational sy nergies by increasing the variance of perspectives and approaches to work differ ent can bring, the same idiosyncratic characteristics can also engender significant difficulties resulting from problems in coordination, communication and conflict. This study used a sample of 44 work groups to examine the influenc e of five types of diversity on team outcomes and the mediating role of task and relational conflict on this relationship. A survey of 279 team and inte rviews with the 44 team managers were used to examine these relationships. Findi ngs suggest that different forms of diversity impact task conflict in different ways, which in turn is negatively associated with job satisfaction and team perf ormance. Results further show that diversity is unrelated to relational conflict ; however, this type of conflict seems to hinder both job satisfaction and team performance. Overall, these patterns suggest a complex link between team diversi ty and how work groups function. [Bisseling, Daan ] Fundação Getúlio Vargas, Brazil; [Sobral, Filipe] Fundação Getúlio Vargas, Brazil Sobral, Filipe/A-5720-2016 Sobral, Filipe/0000-0002-9900-9464 ALBUQUER QUE F. J. B. D., 2004, PSICOLOGIA ORGANIZAC, P357; LEVINE JM, 1993, ANNU REV PSY CHOL, V44, P585, DOI 10.1146/annurev.psych.44.1.585; JEHN KA, 1995, SCI QU ART, V40, P256, DOI 10.2307/2393638; Balkundi P, 2007, J ORGAN BEHAV, V28, P241,

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10.1590/S1807-76922012000200002 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922012000200002 J Cornacchione Jr., Edgard B. Fidelity and game-based technolo gy in management education BAR - Brazilian ist ration Review English research-article game-based management education; simulation fidelity; educational technology This stu dy explores educational technology and management education by analyzing fidelit y in game-based management education interventions. A sample of 31 MBA students was selected to help answer the research question: To what extent do MBA student s tend to recognize specific game-based academic experiences, in of fideli ty, as relevant to their managerial performance? Two distinct game-based interve ntions (BG1 and BG2) with key differences in fidelity levels were explored: BG1 presented higher physical and functional fidelity levels and lower psychological fidelity levels. Hypotheses were tested with data from the participants, collec ted shortly after their experiences, related to the overall perceived quality of game-based interventions. The findings reveal a higher overall perception of qu ality towards BG1: (a) better for testing strategies, (b) offering better busine ss and market models, (c) based on a pace that better stimulates learning, and ( d) presenting a fidelity level that better s real world performance. This study fosters the conclusion that MBA students tend to recognize, to a large ex tent, that specific game-based academic experiences are relevant and meaningful to their managerial development, mostly with heightened fidelity levels of adopt ed artifacts. Agents must be ready and motivated to explore the new, to try and err, and to learn collaboratively in order to perform. [Cornacchione Jr., Edgard B.] Universidade de São Paulo, Brazil Aldrich C. A., 2004, Simulations and the future of learning; ALDRICH Clark, 2005 , Learning by Doing: a comprehensive guide to simulations, computer games, and p edagogy in e-Learning and other educational experiences; ALESSI SM, 1988, J COMP UT-BASE INSTR, V15, P40; Alexander A. L., 2005, From gaming to training: a revie w of studies in fidelity, immersion, presence, and buy-in and their effects on t ransfer in PC-based simulations and games; Allen B. S., 2004, HDB RES ED COMMUNI CA, P215; Boone C, 2005, ACAD MANAGE J, V48, P889; Kiili K, 2007, BRIT J EDUC TE CHNOL, V38, P394, DOI 10.1111/j.1467-8535.2007.00704.x; Mujber TS, 2004, J MATER PROCESS TECH, V155, P1834, DOI 10.1016/j.jmatprotec.2004.04.401; Zyda M, 2005, COMPUTER, V38, P25, DOI 10.1109/MC.2005.297; Kolb AY, 2005, ACAD MANAG LEARN EDU , V4, P193, DOI 10.5465/AMLE.2005.17268566; KEYS B, 1990, J MANAGE, V16, P307, D OI 10.1177/014920639001600205; Backlund P., 2009, International Journal of Compu ter Games Technology, V9; Beck J. C, 2004, Got game: how the gamer generation is reshaping business; Bickman L., 1998, Handbook of applied social research metho ds; Bill D. T., 2003, Popular theory ing the use of computer simulation f or experiential learning: Liquid Knowledge; Blaiwes A. S., 1986, Military contri butions to instructional technology, P83; Boehle S., 2005, Training, V42, P22; C hen CJ, 2005, ETR&D-EDUC TECH RES, V53, P111; Creswell J., 2003, Research design : Qualitative, quantitative and mixed methods approach; Dabbagh N, 2005, Online Learning: concepts, strategies and application; Dewey J., 1939, Democracy and ed ucation; Duffy T.M., 1992, CONSTRUCTIVISM TECHN, P1; Faria A. J., 2005, Simulati on & Gaming, V36, DOI 10.1177/1046878105275454; Foreman Joel, 2004, EDUCAUSE REV , V39, P50; Fripp J., 1984, Journal of European Industrial Training, V8, P27, DO I 10.1108/eb002169; Gall M. D., 2003, ED RES INTRO; Gardner B. S, 1997, Innovati ve Higher Education, V22, P45, DOI 10.1023/A:1025151609364; Gee J., 2004, What v ideo games have to teach us about learning and literacy; Gee J. P., 2005, E LEAR NING, V2, P5, DOI DOI 10.2304/ELEA.2005.2.1.5; Ghosh H. P., 2003, A survey of bu siness educational simulations and their adoption by business educators; Goldste in J. H., 2004, TOYS GAMES MEDIA, P131; Gredler M. E., 2004, HDB RES ED COMMUNIC A, P571; Greenberg D. N, 2005, Journal of Management Education, V29, P564, DOI 1 0.1177/1052562904271201; Hallett V., 2005, News & World Report, V139, P54; Hays R. T., 1989, Simulation fidelity in training system design: bridging the gap bet ween reality and training; Henning P. H., 2004, HDB RES ED COMMUNICA, P143; Herg enhahn B.R, 2001, an introduction to theories of learning; Herz J. C., 2002, Onl ine worlds and higher education; Jiwa S., 2005, Journal of Electronic Commerce i

n Organizations, V3, DOI 10.4018/jeco.2005070103; Johansson P, 2005, Cognition, Education, and Communication Technology, P1; Joshi M, 2005, J MANAGEMENT ED, V29 , P672, DOI 10.1177/1052562904271198; Karoly L. A., 2004, The 21st century at wo rk: forces shaping the future workforce and workplace in the United States; Kaye s D. C., 2008, The handbook of experiential learning and management education, P 417; Kolb A. Y., 2009, HDB MANAGEMENT LEARN, P42; Kolb D. A., 1984, Experiential Learning: Experience as the source of learning and development; Lavelle L, 2006 , BUS WEEK, P76; MERRIAM S., 1999, Learning in adulthood: a comprehensive guide; Michael D, 2006, Serious Games: Games that Educate, Train and Inform; Musselwhi te C., 2006, Training and Development, V60, P57; Newstrom J., 1998, The complete games trainers play, VII; Rea L, 1997, Deg and conducting survey reserch: a comprehensive guide; Rogers EM, 2003, Diffusion of innovations; Rose D. H., 2 002, Teaching every student in the digital age; ROTHWELL W. J., 2004, Mastering the instructional design process: a systematic approach; Rude-Parkins C., 2005, Innovate, V2; Saunders D., 1995, Simulation and gaming yearbook: games and simul ation for business; Schwartz DL, 2005, Cognition, Education, and Communication T echnology, P21; Seels B., 2004, HDB RES ED COMMUNICA, P249; Selltiz C., 1959, Re search Methods in Social Relations; Shapiro NS, 1999, Creating Learning Communit ies: A Practical Guide to Winning , Organizing for Change, and Implementi ng Programs.; Spiro R. J., 1990, COGNITION ED MULTIME, P163; Springer C., 2004, ISSUES ING ED, V19, P277, DOI 10.2308/iace.2004.19.3.277; Trim P. R. J., 2004, Journal of Management Development, V23, DOI 10.1108/02621710410529820; WOL FE J, 1993, SIMULAT GAMING, V24, P446, DOI 10.1177/1046878193244003; 2006, Games in higher ed: when Halo 2, Civilization IV, and Xbox 360 come to campus 65 0 0 1 5 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2012 9 2 147 167 10.1590/S1807-76922012000200003 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922012000200003 J Muniz, Karlan Muller; Marchetti, Renato Zancan Brand personalit y dimensions in the Brazilian context BAR - Brazilian istration Review English research-article marketing; brands; brand personality Brands may be perceived as possessing a set of distinct traits or characteristics, i.e., a personality, similar to a per son. Thus, the personality of a brand is relevant as a source of differentiation in an increasingly competitive market environment. In this study, the authors e xplore the dimensions of brand personality proposed by J. Aaker (1997), seeking to discover the particular evaluation dimensions of the Brazilian context. The s tudy was conducted in exploratory stages, beginning with a preparatory stage tha t was carried out by professionals and academics from the fields of communicatio n and marketing. This was followed by stages of conclusive research using an onl ine survey with a sample of 1,302 Brazilian consumers. Two sub-samples were extr acted: one calibration sample for exploratory factor analysis and a validation s ample to perform confirmatory factor analysis in order to the convergent and discriminant validities of the final scale. Five dimensions of brand persona lity in Brazil were detected: credibility, joy, audacity, sophistication and sen sitivity. These dimensions showed some differences in comparison with similar st udies that had been carried out in other countries. The study led to a scale of 28 items for measuring brand personality and made it possible to compare competi ng brands in of brand personality [Marchetti, Rena to Zancan] Pontifícia Universidade Católica do Paraná, Brazil; [Muniz, Karlan Muller] Pontifícia Universidade Católica do Paraná, Brazil AAKER D. A., 1996, Criando e istrando marcas de sucesso; Aaker D. A., 1998, Brand e quity: gerenciando o valor da marca; AAKER DA, 1993, ADVERT CONS, P1; Allport G. W., 1973, Personalidade: padrões e desenvolvimento; Arnett JJ, 2002, AM PSYCHOL, V57, P774, DOI 10.1037//0003-066X.57.10.774; Gardner BB, 1955, HARVARD BUS REV, V33, P33; Deutskens E, 2004, MARKET LETT, V15, P21, DOI 10.1023/B:MARK.000002196 8.86465.00; Fournier S, 1998, J CONSUM RES, V24, P343, DOI 10.1086/209515; Capra ra GV, 2001, J ECON PSYCHOL, V22, P377, DOI 10.1016/S0167-4870(01)00039-3; Kelle r KL, 2003, J CONSUM RES, V29, P595, DOI 10.1086/346254; Brakus JJ, 2009, J MARK ETING, V73, P52; Aaker JL, 2001, J PERS SOC PSYCHOL, V81, P492, DOI 10.1037//002

2-3514.81.3.492; Aaker J, 1995, ADV CONSUM RES, V22, P391; Aaker JL, 1997, J MAR KETING RES, V34, P347, DOI 10.2307/3151897; Sung YJ, 2005, J CONSUM PSYCHOL, V15 , P334, DOI 10.1207/s15327663j1504_8; Gummesson E, 2005, EUR J MARKETING, V39, P309, DOI 10.1108/03090560510581791; Cobanoglu C, 2003, INT J MARKET RES, V45, P475; KELLER KL, 1993, J MARKETING, V57, P1, DOI 10.2307/1252054; Grohmann B, 20 09, J MARKETING RES, V46, P105; Hermans HJM, 1998, AM PSYCHOL, V53, P1111, DOI 1 0.1037//0003-066X.53.10.1111; BATRA R, 1993, ADVERT CONS, P83; Berry N., 1988, J CONSUMER MARKETING, V5, P15, DOI 10.1108/eb008228; BIEL AL, 1993, ADVERT CONS, P67; Caprara G. V., 1998, EUROPEAN ADV CONSUME, V3, P61; CHURCHILL GA, 1979, J M ARKETING RES, V16, P64, DOI 10.2307/3150876; de Chernatony L., 1998, J MARKETING MANAGEME, V14, P417, DOI DOI 10.1362/026725798784867798; Durgee J. F., 1988, J CONSUMER MARKETING, V5, P21; Ferrandi J. M, 2002, Asia Pacific Advances in Consu mer Research, V5, P53; FORNELL C, 1981, J MARKETING RES, V18, P39, DOI 10.2307/3 151312; Frippiat Didier, 2010, POPULATION E, V65, P285, DOI 10.3917/pope.1002.02 85; GOLDBERG LR, 1990, J PERS SOC PSYCHOL, V59, P1216, DOI 10.1037//0022-3514.59 .6.1216; Goritz A. S., 2006, INT J INTERNET SCI, V1, P58; Hair JF, 2005, Análise m ultivariada de dados; Holanda S.B., 1987, Raízes do Brasil; KAPFERER J. N, 2003, A s marcas: capital da empresa; Kapferer J.-N., 2003, J BRAND MANAGEMENT, V11, P14 3, DOI 10.1057/palgrave.bm.2540162; Keller K.L., 2008, Strategic brand managemen t: a European perspective; LEVY SJ, 1959, HARVARD BUS REV, V37, P117; Malhotra N . K., 2001, Pesquisa de marketing: Uma orientação aplicada; Marôco J., 2010, Análise de Equações Estruturais: Fundamentos teóricos, software & Aplicações; MARTINEAU P, 1958, HARV ARD BUS REV, V36, P47; Merkens H, 2004, COMPANION QUALITATIV, P165; Nuttin J., 1 969, A estrutura da personalidade; Plummer J. T., 1985, J ADVERTISING RES, V24, P27; Rezende-Parker A. M., 2003, Journal of Vacation Marketing, V9, P243, DOI 10 .1177/135676670300900304; Schiffman L, 2000, Comportamento do consumidor; SHANK MD, 1994, J PSYCHOL, V128, P157; Solomon M.R., 2008, O comportamento do consumid or, comprando, possuindo e sendo; Supphellen M., 2003, INT J ADVERT, V22, P203; ZALTMAN G., 2003, Afinal, o que os clientes querem?; 1997, O valor de marca para o consumidor final a partir do conceito de brand equity em bens de conveniência; 2001, O impacto da marca sobre as preferências do consumidor: um experimento com c ervejas; 2008, Personalidade de marca: como se mede?; 2003, Imagem de produto e comportamento do consumidor: explorando o processo de formação das imagens 54 3 4 1 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2012 9 2 168 188 10.1590/S1807-76922012000200004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000200004 J Pereira, Severino Joaquim Nunes; Ayrosa, Eduardo André Teixeira Between two worlds: an ethnographic study of gay consumer culture in Rio de Jane iro BAR - Brazilian istration Review English research-article gay consumption; identity; culture and consumption; stig ma It is not easy to study socially marginalized gr oups such as gays, ethnic minorities, and others. This is, however, an extremely relevant topic in the consumer behavior area since the status of of a m odern consumer society is largely denied to stigmatized social groups (Barbosa, 2006). The objective of this work is to shed light on how gay men in Rio de Jane iro use the discourse associated with their possessions to build and maintain th e symbolic and hierarchical boundaries between the gay and heterosexual worlds, as well as to investigate the role consumption plays in this boundary setting. A n ethnographic observation of a group of gay men in Rio de Janeiro was conducted , along with 20 semi-structured interviews with openly gay men between 2005 and 2008. The results suggest that: (a) the world culturally built by gays seems to be divided into a gay world and a heterosexual world, where the division between these two worlds not only happens in their minds, but also in their possessions and purchasing decisions; (b) the meaning of gay mens places of consumption ra nge from profane to sacred along their lives; and (c) in the gay world, the body is seen both as a cultural construction and as an asset. [Ayrosa, Eduardo André Teixeira] Fundação Getúlio Vargas, Brazil; [Pereira, Severino Joa quim Nunes] Universidade Gama Filho, Brazil Ayrosa, Eduardo/C-3998-2 015 Aldrich R, 2004, URBAN STUD, V41, P1719, DOI 10.1080/00420980420

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returns in the event window, namely in the 5 days following the event in Argent ina and Chile and the absence of such in Brazil suggests a more efficient market exists in Brazil, in keeping with the semi-strong market efficiency hypothesis. The absence of semi-strong efficient market behavior could prove valuable to in vestors who could use a window of a few days after the event announcement to acc umulate abnormal returns, provided the appropriate research into news of possibl e mergers or acquisitions has been made. [MacedoSoares, T. Diana L. van Aduard de] Pontifícia Universidade Católica do Rio de Janeir o, Brazil; [Klotzle, Marcelo Cabus] Pontifícia Universidade Católica do Rio de Janei ro, Brazil; [Simões, Mario Domingues] Pontifícia Universidade Católica do Rio de Janei ro, Brazil; [Pinto, Antonio Carlos Figueiredo] Pontifícia Universidade Católica do R io de Janeiro, Brazil Ederington LH, 2005, J FUTURES M ARKETS, V25, P465, DOI 10.1002/fut.20146; Swaminathan V, 2009, J MARKETING, V73, P52; Malkiel BG, 2003, J ECON PERSPECT, V17, P59, DOI 10.1257/08953300332116495 8; Agrawal A, 2003, J FINANC QUANT ANAL, V38, P721, DOI 10.2307/4126741; Chan SH , 1997, J FINANC ECON, V46, P199, DOI 10.1016/S0304-405X(97)00029-9; PFEFFER J, 1976, SCI QUART, V21, P398, DOI 10.2307/2391851; BEESLEY ME, 1965, ECONOMI CA, V32, P174, DOI 10.2307/2552547; Park NK, 2004, STRATEGIC MANAGE J, V25, P655 , DOI 10.1002/smj.399; ARROW KJ, 1963, AM ECON REV, V53, P941; BELTON V., 2002, Multiple criteria decision analysis - an integrated approach; Bieshaar H., 2001, Fusões e aquisições que geram valor; Brito G. A. S., 2005, REV -SAO PAULO, V40, P353; Brook J, 2005, PACIFIC BASIN FINANC, V13, P145, DOI 10.1016/j.pacfin.2004. 07.003; BROWN SJ, 1985, J FINANC ECON, V14, P3, DOI 10.1016/0304-405X(85)90042-X ; CAMARGOS M. A., 2007, RAUSP, V42, P468; Camargos M. A. de, 2006, Revista de Ge stão USP, V13, P57; Carvalho M. A. S. de, 2007, Fusões e aquisições no sector bancário: ho mogeneização ou diferenciação dos produtos bancários?; CONTRACTOR F. J., 1988, Cooperative strategies in international business; Dimson E., 1998, EUROPEAN FINANCIAL M, V4 , P91, DOI DOI 10.1111/1468-036X.00056; DODD P, 1983, J FINANC ECON, V11, P401, DOI 10.1016/0304-405X(83)90018-1; FAMA EF, 1970, J FINANC, V25, P383, DOI 10.230 7/2325486; Faria L. E. C. T. de, 2011, BBR-Brazilian Business Review, V8, P70; N OHRIA N, 1991, STRATEGIC MANAGE J, V12, P105, DOI 10.1002/smj.4250120909; Gersdo rff N. von, 2009, Journal of Finance and ancy, V1, P1; Lasserre P., 2002, Global strategic management; Macedo-Soares T. D. L. v. A. de, 2010, Latin Ameri can Business Review, V11, P45; MacKinlay AC, 1997, J ECON LIT, V35, P13; Montibe ller G., 2007, J OPERATIONAL RES SO, V59, P575; RICHARDS.GB, 1972, ECON J, V82, P883, DOI 10.2307/2230256; Seiler M. J, 2003, Performing financial studies: a me thodological cookbook; Wong E., 2002, Investigation of market efficiency: an eve nt study of insider trading in the stock exchange of Hong Kong; 1999, Proceeding s of the; 2006, Revista de istração da USP, V41, P43; 2009, Proceedings of; 200 3, Caderno de Pesquisas em istração USP, V10, P1; 2009, Capital-IQ 36 0 1 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2012 9 2 229 245 10.1590/S1807-76922012000200007 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000200007 J Carneiro, Jorge Editorial BAR - Br azilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2012 9 2 0 0 10.1590/S1807-76922012000200001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922012000200001 J Yoshinaga, Claudia Emiko; Castro Junior, Francisco Henrique Figueiredo d e The relationship between market sentiment index and stock rates of return: a data analysis BAR - Brazilian istration Review English research-article sentiment index; pricing model; GMM data This article analyzes the relati onship between market sentiment and future stock rates of return. We used a meth odology based on principal component analysis to create a sentiment index for th e Brazilian market with data from 1999 to 2008. The sample consisted of companie s listed on BM&F BOVESPA which were grouped into quintiles, each representing a portfolio, according to the magnitude of the following characteristics: market v

alue, total annualized risk and listing time on BM&F BOVESPA. Next, we calculate d the average return of each portfolio for every quarter. The data for the first and last quintiles were analyzed via two-factor ANOVA, using sentiment index of the previous period (positive or negative) as the main factor and each characte ristic as controlling factors. Finally, the sentiment index was included in a pa nel data pricing model. The results indicate a significant and negative relation ship between the market sentiment index and the future rates of return. These fi ndings suggest the existence of a reversion pattern in stock returns, meaning th at after a positive sentiment period, the impact on subsequent stock returns is negative, and vice-versa. [Castro Junior, Francisc o Henrique Figueiredo de] Fundação Escola de Comércio Álvares Penteado, Brazil; [Yoshina ga, Claudia Emiko] Fundação Getúlio Vargas, Brazil Baker M, 2006, J FINANC, V61, P1645, DOI 10.1111/j.1540-6261.2006.00885.x; KAISER HF, 19 60, EDUC PSYCHOL MEAS, V20, P141, DOI 10.1177/001316446002000116; BLACK F, 1986, J FINANC, V41, P529, DOI 10.2307/2328481; LEE CMC, 1991, J FINANC, V46, P75; Wa ng YH, 2006, INT J FORECASTING, V22, P109, DOI 10.1016/j.ijforecast.2005.04.019; FRANKLIN SB, 1995, J VEG SCI, V6, P99, DOI 10.2307/3236261; Shu HC, 2010, J ECO N BEHAV ORGAN, V76, P267, DOI 10.1016/j.jebo.2010.06.004; Baker M, 2007, J ECON PERSPECT, V21, P129, DOI 10.1257/jep.21.2.129; DEBONDT WFM, 1985, J FINANC, V40, P793; Windmeijer F, 2005, J ECONOMETRICS, V126, P25, DOI 10.1016/j.jeconom.2004 .02.005; ARELLANO M, 1991, REV ECON STUD, V58, P277, DOI 10.2307/2297968; Bandop adhyaya A, 2006, Journal of Asset Management, V7, P208, DOI 10.1057/palgrave.jam .2240214; BANZ RW, 1981, J FINANC ECON, V9, P3, DOI 10.1016/0304-405X(81)90018-0 ; Bond S. R., 2001, GMM estimation of empirical growth models, V2001-W21; DELONG JB, 1990, J POLIT ECON, V98, P703; Brown G. W., 2004, J EMPIR FINANC, V11, P1, DOI DOI 10.1016/J.JEMPFIN.2002.12.001; Davidson R., 1993, "Estimation and infere nce in Econometrics."; DeMiguel V, 2009, REV FINANC STUD, V22, P1915, DOI 10.109 3/rfs/hhm075; FAMA EF, 1988, J POLIT ECON, V96, P246, DOI 10.1086/261535; HAIR J . F, 1998, Multivariate Data Analysis; HORN JL, 1965, PSYCHOMETRIKA, V30, P179, DOI 10.1007/BF02289447; HSU J., 1996, Multiple comparisons: Theory and methods; JOHNSON R.A., 2002, Applied multivariate statistical analysis; Jolliffe IT, 2002 , Principal component analysis; Lee S., 2003, J PROPERT INVEST FIN, V21, P233, D OI 10.1108/14635780310481667; Lutz C., 2010, The predictive power of stock marke t sentiment; Neter J, 1996, Applied linear statistical models; POTERBA JM, 1988, J FINANC ECON, V22, P27, DOI 10.1016/0304-405X(88)90021-9; Qiu L. X., 2004, Inv estor sentiment measures, V10794; SAITO R., 2007, Revista de istração de Empres as, V47, P81; SHILLER RJ, 1984, BROOKINGS PAP ECO AC, P457; SHILLER RJ, 1981, AM ECON REV, V71, P421; SMIDT S, 1968, J FINANC QUANT ANAL, V3, P235, DOI 10.2307/ 2329812; Tang GYN, 2004, OMEGA-INT J MANAGE S, V32, P155, DOI 10.1016/j.omega.20 03.10.002; WOOLDRIDGE J. M., 2002, Econometric analysis of cross section and pan el data; Zhang C., 2008, Defining, modelling, and measuring investor sentiment; ZWEIG ME, 1973, J FINANC, V28, P67, DOI 10.2307/2978169 37 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2012 9 2 189 210 10.1590/S1807-76922012000200005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000200005 J Silva, Alfredo Rodrigues Leite da; Carrieri, Alexandre de Pádua; Souza, El oisio Moulin de A constructionist approach for the study of strategy as social practice BAR - Brazilian istration Review English research-article discourse; social practices; social representati on theory; strategy The goal of this paper is to pre sent an analytical perspective of strategy as social practice in organizations b y the articulation of proposals by Foucault, Certeau and Moscovici on social dyn amics. To accomplish its intents it discusses the convergences and divergences b etween social dynamics in Foucault (1972, 1999, 2003a, 2003b), knowledge, power and subjectivities from Moscovici (1961), and Social Representation Theory (SRT) as articulated with the concept of everyday strategies and tactics by Certeau ( 1990). The paper presents the micro and macro delineations in investigations inv olving strategy-making practices in organizations over time. The studies of stra tegy as social practices are focused only on the micro-social level of CEO pract

ices in organizations and don t consider the involvement of these practices at t he macro-social level. Thus, this paper aims at acknowledging the roles played b y experimentation and by the researcher s theoretical position, but also at offe ring the actors an opportunity to present the micro and macro aspects that invol ve their strategy practices in a given organization. This way, a dynamic referen ce is obtained that allows for the comparison of empirical data in the analysis of strategy as a social practice. [Carrieri, Alexa ndre de Pádua] Universidade Federal de Minas Gerais, Brazil; [Silva, Alfredo Rodri gues Leite da; Souza, Eloisio Moulin de] Universidade Federal do Espírito Santo, B razil Allard-Poesi F., 2010, CAMBRIDGE HDB STRATE, P16 8; De Rosa AS, 2006, J THEOR SOC BEHAV, V36, P161, DOI 10.1111/j.1468-5914.2006. 00302.x; MINTZBERG H, 1985, STRATEGIC MANAGE J, V6, P257, DOI 10.1002/smj.425006 0306; Orlikowski WJ, 2000, ORGAN SCI, V11, P404, DOI 10.1287/orsc.11.4.404.14600 ; Markova I, 2000, CULT PSYCHOL, V6, P419, DOI 10.1177/1354067X0064002; Jarzabko wski P, 2004, ORGAN STUD, V25, P529, DOI 10.1177/0170840604040675; Liu L, 2006, SOC INDIC RES, V75, P217, DOI 10.1007/s11205-004-3198-z; Liu L, 2004, J THEOR SO C BEHAV, V34, P249, DOI 10.1111/j.0021-8308.2004.00247.x; MINTZBERG H, 1978, MAN AGE SCI, V24, P934, DOI 10.1287/mnsc.24.9.934; Ansoff I. H., 1965, Corporate str ategy: business policy for growth and expansion; BAKHTIN M., 1986, Speech Genres & Other Late Essays; Certeau M. de, 1990, L´invention du quotidien: arts de faire ; Chandler A. D. Jr., 1962, Strategy and structure: chapters in the history of A merican industrial enterprise; Chia R, 2003, DEBATING ORG POINT C, P98; Clegg S. R., 1996, HDB ORG STUDIES, P1; De Certeau M., 1986, Heterologies: Discourse on the other; Dreyfus H. L., 1995, Michel Foucault: beyond structuralism and hermen eutics; Durkheim E., 1898, REV METAPHYS MORALE, V6, P273; Foucault M., 1979, Le monde, V10, P1; Foucault M., 1977, Pouvoir and savoir; Foucault M., 2003, L ordr e du discours: leçon inaugurale au Collège de prononcée le 2 décembre 1970; FOUCA ULT M., 2003, NAISSANCE CLINIQUE; Foucault M., 1985, Historie de la sexualité 3: l e souci de soi; Foucault M., 1987, Surveiller et punir; Foucault M., 1999, Les m ots et les choses: une archéologie des sciences; FOUCAULT Michel, 1972, Histoire d e la folie à l’âge classique; Gergen KJ, 1997, THEOR PSYCHOL, V7, P723, DOI 10.1177/09 59354397076001; Jarzabkowski P., 2005, Strategy as practice:an activity-based ap proach; Jarzabkowski P., 2010, CAMBRIDGE HDB STRATE, P127; Jodelet D., 1989, REP RESENTATIONS SOCI, P31; Johnson G, 2003, J MANAGE STUD, V40, P3, DOI 10.1111/146 7-6486.t01-2-00002; LAROCHE H, 1995, ORGAN SCI, V6, P62, DOI 10.1287/orsc.6.1.62 ; Moscovici S, 1998, CULT PSYCHOL, V4, P371, DOI 10.1177/1354067X9800400305; Mos covici S., 1994, STRUCTURES TRANSFORM, P25; Moscovici S., 1993, PAPERS SOCIAL RE PRES, V2, P160; MOSCOVICI S., 1961, La psychanalyse: son image et son public: et ude sur la representation sociale de la psychanalyse; Moscovici S., 1984, SOCIAL REPRESENTATIO, P3; MOSCOVICI S, 1988, EUR J SOC PSYCHOL, V18, P211, DOI 10.1002 /ejsp.2420180303; Nord W. R., 1996, HDB ORG STUDIES, P261; PETTIGREW AM, 1992, S TRATEGIC MANAGE J, V13, P5, DOI 10.1002/smj.4250130903; Pettigrew A.M., 1977, IN T STUDIES MANAGEME, V7, P78; Porter M.E., 1980, COMPETITIVE STRATEGY; Regner P, 2008, HUM RELAT, V61, P565, DOI 10.1177/0018726708091020; Rey F. G., 2002, Sujet o y subjetividad: una aproximación histórico-cultural; Rouleau L., 2010, CAMBRIDGE H DB STRATE, P258; SÁ C. P. de, 1998, A construção do objeto de Pesquisa em Representações S ociais; Shotter J, 1997, J CONSTR PSYCHOL, V10, P7, DOI 10.1080/1072053970840460 9; SPINK M.J., 1996, Psicología & Sociedade, V8, P166; Verges P, 1989, Les représent ations sociales, P203; WESTWOOD R., 2003, Debating organization: point-counterpo int in organizations studies; Whittington R, 1996, LONG RANGE PLANN, V29, P731, DOI 10.1016/0024-6301(96)00068-4; Wilson DC, 2004, EUR MANAG REV, V1, P14, DOI 1 0.1057/palgrave.emr.1500008 52 0 0 1 6 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 05 2012 9 spe 1 18 10.1590/ S1807-76922012000500002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000500002 J Biazzi, Fabio de Intellectual capital and organizational renewal: building dynamic capabilities through people BAR - Brazilian istration Review English research-article work and participation practices; dynamic capabilities; human resource management; intel

lectual capital; organization ambidexterity This pap er seeks to deepen the understanding of management practices adopted by organiza tions characterized by significant levels of participation and influence from th eir employees. Based on the assumption that the successful utilization of such p ractices is circumstantial, a conceptual framework is proposed identifying the e ssential elements that should be dynamically aligned to allow organizational suc cess in the long term. Different types of work & participation practices - that arise from the adoption of the dimensions locus of knowledge and locus of power - the reasoning on how to align these elements and, consequently, how to lead the organizational renewal and survival in the long run. [Biazzi, Fabio de] Insper Instituto de Ensino e Pesquisa, Brazil Adler P, 2011, HARVARD BUS REV, V89, P94; Adler PS, 2011, ORG SOC, V36, P63, DOI 10.1016/j.aos.2011.02.002; ADLER P. S., 1992, Technology and the future of work; O Reilly CA, 2011, CALIF MANAGE REV, V53, P5; Sutton RI, 2009, HARVARD BUS REV, V87, P42; PEARCE JA, 1987, HUM RELAT, V40, P751, DOI 10.1177/001872678 704001104; O Toole J, 2009, HARVARD BUS REV, V87, P54; Locke EA, 2006, ACAD MANA G LEARN EDU, V5, P324; Malone TW, 2010, MIT SLOAN MANAGE REV, V51, P21; Drucker PF, 1999, CALIF MANAGE REV, V41, P79; Ackoff RL, 2006, SYST RES BEHAV SCI, V23, P705, DOI 10.1002/sres.791; Kang SC, 2009, J MANAGE STUD, V46, P65, DOI 10.1111/ j.1467-6486.2008.00776.x; TAKEUCHI H, 1986, HARVARD BUS REV, V64, P137; Pfeffer J, 2010, ACAD MANAGE PERSPECT, V24, P34; Parker SK, 2001, J OCCUP ORGAN PSYCH, V 74, P413, DOI 10.1348/096317901167460; Wall TD, 2002, APPL PSYCHOL-INT REV, V51, P146, DOI 10.1111/1464-0597.00083; O Reilly CA, 2009, CALIF MANAGE REV, V51, P7 5; Amabile TM, 2011, HARVARD BUS REV, V89, P70; Hirschhorn L, 2001, J ENG TECHNO L MANAGE, V18, P241, DOI 10.1016/S0923-4748(01)00036-4; O Reilly CA, 2010, LEADE RSHIP QUART, V21, P104, DOI 10.1016/j.leaqua.2009.10.008; APPELBAUM E., 1994, Th e new American workplace: transforming work systems in the United States; Auer P ., 1990, Post-Taylorism: the enterprise as a place of learning organizational ch ange; BARON J. N., 1999, Strategic human resources: frameworks for general manag ers; Clawson J. G., 2009, Level three leadership: getting below the surface; COT TON JL, 1988, ACAD MANAGE REV, V13, P8, DOI 10.2307/258351; Cross R, 2008, CALIF MANAGE REV, V50, P74; EMERY F, 1982, HUM RELAT, V35, P1095, DOI 10.1177/0018726 78203501203; Fukuyama Francis, 1995, Trust: The Social Virtues and the Creation of Prosperity; Galford R, 2003, HARVARD BUS REV, V81, P88; Gustavsen B., 1981, N ew patterns of work reform: the case of norway; Harreld JB, 2007, CALIF MANAGE R EV, V49, P21; Heller F, 2001, J ENG TECHNOL MANAGE, V18, P295, DOI 10.1016/S0923 -4748(01)00039-X; Heller F., 1998, ORG PARTICIPATION, P220; Heller F., 2003, A h olistic approach to influence sharing and participation in organizations; Heller F., 1998, Organizational participation: myth and reality, P144; Heller F, 1998, HUM RELAT, V51, P1425, DOI 10.1177/001872679805101202; HELLER F., 1998, Organiz ational participation: Myth and reality; Hersey P., 2000, Management of organisa tional behavior: Leading human resources; HERZBERG F, 1968, HARVARD BUS REV, V46 , P53; Kern H., 1992, Technology and the future of work, P111; LEVINE DI, 1990, PAYING FOR PRODUCTIVITY, P183; Liberty B., 2009, We are smarter than me: how to unleash the power of crowds in your business; Likert R., 1961, New patterns of m anagement; Locke E. A., 1990, Leadership, participation and group behavior, P137 ; Malone T., 2004, The future of work: How the new order of business will shape your organization, your management style and your life; Pfeffer J, 1998, The Hum an Equation: Building Profits by Putting People First; Pfeffer J, 2006, CALIF MA NAGE REV, V48, P77; Purser R. E., 1998, The self-managing organization: how lead ing companies are transforming the work of teams for real impact; Schein EH, 199 6, SLOAN MANAGE REV, V38, P9; SHANI ABR, 1992, CALIF MANAGE REV, V34, P91; Sisso n K., 2000, Realities of Human Resource Management: Managing the Employment Rela tionship; Slater P., 1964, Harvard Business Review, V68, P167; Srivastava A, 200 6, ACAD MANAGE J, V49, P1239; Strauss G., 1998, ORG PARTICIPATION MY, P190; Stra uss G, 2006, IND RELAT, V45, P778, DOI 10.1111/j.1468-232X.2006.00451.x; Sutton R., 2007, McKinsey Quarterly, V2, P30; Sutton R., 2010, McKinsey Quarterly, V3, P86; Sydänmaanlakka P., 2002, An intelligent organization; Tannenbaum R., 1958, Ha rvard Business Review, V51, P162; Trist E. L., 1981, The evolution of socio-tech nical systems: A Conceptual Framework and an Action Research Program. Occasional

paper (2); Ulrich D., 2002, GE WORKOUT; Ulrich D., 1997, Human Resource Champio ns: The Next Agenda for Adding Value and Delivering Results; Welch J., 2005, WIN NING; Wickens P. D., 1995, The ascendant organization; Wilpert B., 1998, Organiz ational participation: myth and reality, P65; Wilpert B., 2008, Technology & Wor k, V10, P15; Wilpert B, 2008, SAFETY SCI, V46, P371, DOI 10.1016/j.ssci.2007.05. 010; Fleury Maria Tereza Leme, 2009, BAR, Braz. . Rev., V6, P1, DOI 10.1590/S 1807-76922009000100002 68 0 0 1 11 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 05 2012 9 spe 38 59 10.1590/S1807-76 922012000500004 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922012000500004 J Campos, Héctor Montiel; la Parra, José Pablo Nuño de; Parellada, sc Solé The Entrepreneurial Orientation-Dominant Logic-performance relationship in new v entures: an exploratory quantitative study BAR - Br azilian istration Review English research-article entrepreneurial orientation; dominant logic; performance; new ventures Entrepreneurial Orientation (EO) has received substantial conceptual and empiric al attention, representing one of the few areas in entrepreneurship research in which a cumulative body of knowledge is developing. Nonetheless, an important me ssage from past research is that simply examining the direct effect of EO on fir m performance provides an incomplete picture, especially in the case of new vent ures. This study examined the influence of Dominant Logic (DL) on the relationsh ip between EO and firm performance. Results based on a sample of 149 new manufac turing ventures indicated that DL mediates the EO-performance relationship, and risk taking, aggressiveness and innovativeness had the highest correlations with the internal and external conceptualization of DL. The empirical evidence sugge sts that new ventures must foster DL implementing appropriate strategic processe s in order to maximize the effect of EO on performance. [la Parra, José Pablo Nuño de] UPAEP University, Mexico; [Parellada, sc Solé] Po lytechnic University of Catalunya, Spain; [Campos, Héctor Montiel] Universidad de las Américas Puebla, Mexico Aloulou W., 2005, J ENTE RPRISING CULTU, V13, P21, DOI 10.1142/S0218495805000045; ANDREWS K.R., 1980, The concept of corporate strategy; Zahra SA, 2000, J BUS VENTURING, V15, P469, DOI 10.1016/S0883-9026(99)00036-1; Wiklund J, 2005, J BUS VENTURING, V20, P71, DOI 1 0.1016/j.jbusvent.2004.01.001; Brigham KH, 2007, ENTREP THEORY PRACT, V31, P29, DOI 10.1111/j.1540-6520.2007.00162.x; Richard OC, 2004, ACAD MANAGE J, V47, P255 ; MINTZBERG H, 1985, STRATEGIC MANAGE J, V6, P257, DOI 10.1002/smj.4250060306; A RMSTRONG JS, 1977, J MARKETING RES, V14, P396, DOI 10.2307/3150783; BRUSH CG, 19 92, J BUS VENTURING, V7, P157, DOI 10.1016/0883-9026(92)90010-O; GARTNER WB, 198 5, ACAD MANAGE REV, V10, P696, DOI 10.2307/258039; Wiklund J, 2003, STRATEGIC MA NAGE J, V24, P1307, DOI 10.1002/smj.360; PODSAKOFF PM, 1986, J MANAGE, V12, P531 , DOI 10.1177/014920638601200408; HAMEL G, 1994, HARVARD BUS REV, V72, P122; Rau ch A, 2009, ENTREP THEORY PRACT, V33, P761, DOI 10.1111/j.1540-6520.2009.00308.x ; BIRLEY S, 1990, STRATEGIC MANAGE J, V11, P535, DOI 10.1002/smj.4250110705; COV IN JG, 1988, J MANAGE STUD, V25, P217, DOI 10.1111/j.1467-6486.1988.tb00033.x; L umpkin GT, 1996, ACAD MANAGE REV, V21, P135, DOI 10.2307/258632; Ireland RD, 200 3, J MANAGE, V29, P963, DOI 10.1016/S0149-2063(03)00086-2; VONHIPPEL E, 1994, MA NAGE SCI, V40, P429, DOI 10.1287/mnsc.40.4.429; MacKinnon DP, 2002, PSYCHOL METH ODS, V7, P83, DOI 10.1037//1082-989X.7.1.83; BETTIS RA, 1995, STRATEGIC MANAGE J , V16, P5, DOI 10.1002/smj.4250160104; Witt U, 2007, J MANAGE STUD, V44, P1125, DOI 10.1111/j.1467-6486.2007.00731.x; Shane S, 2000, ACAD MANAGE REV, V25, P217, DOI 10.5465/amr.2000.2791611; NAMAN JL, 1993, STRATEGIC MANAGE J, V14, P137, DO I 10.1002/smj.4250140205; Miller CC, 1998, STRATEGIC MANAGE J, V19, P39, DOI 10. 1002/(SICI)1097-0266(199801)19:1<39::AID-SMJ932>3.0.CO;2-A; Kuratko DF, 2005, EN TREP THEORY PRACT, V29, P699, DOI 10.1111/j.1540-6520.2005.00104.x; ZAHRA SA, 19 95, J BUS VENTURING, V10, P43, DOI 10.1016/0883-9026(94)00004-E; PRAHALAD CK, 19 86, STRATEGIC MANAGE J, V7, P485, DOI 10.1002/smj.4250070602; PORTER ME, 1979, H ARVARD BUS REV, V57, P137; Lyon DW, 2000, J MANAGE, V26, P1055, DOI 10.1177/0149 20630002600503; Kuratko DF, 2001, ACAD MANAGE EXEC, V15, P60; STEVENSON HH, 1990 , STRATEGIC MANAGE J, V11, P17; Brown TE, 2001, STRATEGIC MANAGE J, V22, P953, D

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ation. [Ferron, Renato Tognere; Funchal, Bruno; Nossa, Valcemiro; Teixeira, Aridelmo J. C.] FUCAPE Business School, Brazil AKERLOF GA, 1970, Q J ECON, V84, P488, DOI 10.2307/1879431; ALBERTON A., 2003, M eio ambiente e desempenho econômico financeiro: o impacto da isso 14001 nas empres as brasileiras; Russo MV, 1997, ACAD MANAGE J, V40, P534, DOI 10.2307/257052; Kl assen RD, 1996, MANAGE SCI, V42, P1199, DOI 10.1287/mnsc.42.8.1199; Rao P, 2005, INT J OPER PROD MAN, V25, P898, DOI 10.1108/01443570510613956; Assaf A. Neto, 2 002, Estrutura e análise de balanço; Bansal P, 2000, ACAD MANAGE J, V43, P717, DOI 1 0.2307/1556363; Castro J. C., 2006, A influência dos sistemas de gestão ambiental ba seados na ISO 14001 no valor de mercado das empresas brasileiras com ações negociada s na Bovespa; Coelho C., 2011, Review of Economics and Statistics, V1, P1; Gupta S., 2003, Delhi School of Economics; Harrington H.J., 2001, A implementação da ISO 14000: como actualizar o SGA com eficácia; Henri J. F., 2006, CMA Management, V80, P28; JENSEN MC, 1976, J FINANC ECON, V3, P305, DOI 10.1016/0304-405X(76)90026-X ; Jiangning Z., 2006, The effect of the ISO-14001 environmental management syste m on corporate financial performance; Konar S, 1997, J ENVIRON ECON MANAG, V32, P109, DOI 10.1006/jeem.1996.0955; Lopes A, 2005, Teoria da contabilidade: uma no va abordagem; NOSSA V., 2002, Disclosure ambiental: uma análise do conteúdo dos rela tórios ambientais de empresas do setor de papel e celulose em nível internacional; R odrigues A. C. M., 2006, Revista Brasileira de Contabilidade, V161, P47; Sanches C. S., 1996, A evolução da prática ambiental em empresas industriais: algumas conside rações sobre o estado atual da arte e o caso brasileiro; Schaltegger S., 2000, Conte mporary environmental ing: issues concepts and practice; SPENCE M, 1973, Q J ECON, V87, P355, DOI 10.2307/1882010; Tinoco J. E. P, 2004, Contabilidade e gestão ambiental; Wahid N, 2006, MANAGEMENT ENV QUALI, V17, P73, DOI [10.1108/1477 7830610639459, DOI 10.1108/14777830610639459]; WILLIAMSON O., 1985, The economic institution of capitalism: firms, markets, relational contracting; Züst R., 1997, Systems engineering: a methodology for life cycle engineering in interdisciplin ary teams; 2009, [No title captured]; 2009, Relações empresas: ISO; 1994, Natural an d quasi-experiments in economics 28 0 1 0 7 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 05 2012 9 spe 78 94 10.1590/S1807-76922012000500006 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922012000500006 J Santos, Juliana Bonomi; Brito, Luiz Artur Ledur Toward a subject ive measurement model for firm performance BAR - Br azilian istration Review English research-article firm performance ; confirmatory factor analysis; measurement model; subjective indicators Firm performance is a relevant construct in strategic management research and fr equently used as a dependent variable. Despite this relevance, there is hardly a consensus about its definition, dimensionality and measurement, what limits adv ances in research and understanding of the concept. This article proposes and te sts a measurement model for firm performance, based on subjective indicators. Th e model is grounded in stakeholder theory and a review of empirical articles. Co nfirmatory Factor Analyses, using data from 116 Brazilian senior managers, were used to test its fit and psychometric properties. The final model had six firstorder dimensions: profitability, growth, customer satisfaction, employee satisfa ction, social performance, and environmental performance. A second-order financi al performance construct, influencing growth and profitability, correlated with the first-order intercorrelated, non-financial dimensions. Results suggest dimen sions cannot be used interchangeably, since they represent different aspects of firm performance, and corroborate the idea that stakeholders have different dema nds that need to be managed independently. Researchers and practitioners may use the model to fully treat performance in empirical studies and to understand the impact of strategies on multiple performance facets. [Brito, Luiz Artur Ledur] Fundação Getúlio Vargas, Brazil; [Santos, Juliana Bonomi] La ncaster University, United Kingdom Brito, Luiz/C-5301-2013 Brito, L uiz/0000-0001-9782-074X Forker LB, 1996, INT J OPER PROD MAN, V16, P44, DOI 10.1 108/01443579610125778; Fornell C, 1996, J MARKETING, V60, P7, DOI 10.2307/125189 8; Harter JK, 2002, J APPL PSYCHOL, V87, P268, DOI 10.1037/0021-9010.87.2.268; A

gle BR, 1999, ACAD MANAGE J, V42, P507, DOI 10.2307/256973; WHETTEN DA, 1987, AN NU REV SOCIOL, V13, P335; STEERS RM, 1975, SCI QUART, V20, P546, DOI 10.23 07/2392022; Wiklund J, 2003, STRATEGIC MANAGE J, V24, P1307, DOI 10.1002/smj.360 ; Slater SF, 2000, STRATEGIC MANAGE J, V21, P813, DOI 10.1002/1097-0266(200008)2 1:8<813::AID-SMJ122>3.3.CO;2-7; SEASHORE SE, 1967, SCI QUART, V12, P377, D OI 10.2307/2391311; VENKATRAMAN N, 1986, ACAD MANAGE REV, V11, P71, DOI 10.2307/ 258332; ZAMMUTO RF, 1984, ACAD MANAGE REV, V9, P606, DOI 10.2307/258484; Wall TD , 2004, PERS PSYCHOL, V57, P95, DOI 10.1111/j.1744-6570.2004.tb02485.x; KAPLAN R S, 1992, HARVARD BUS REV, V70, P71; Shah R, 2006, J OPER MANAG, V24, P148, DOI 1 0.1016/j.jom.2005.05.001; Boyd BK, 2005, STRATEGIC MANAGE J, V26, P239, DOI 10.1 002/smj.444; Ketokivi MA, 2004, J OPER MANAG, V22, P247, DOI 10.1016/j.jom.2002. 07.001; Waddock SA, 1997, STRATEGIC MANAGE J, V18, P303, DOI 10.1002/(SICI)10970266(199704)18:4<303::AID-SMJ869>3.0.CO;2-G; Chen IJ, 2004, J OPER MANAG, V22, P 505, DOI 10.1016/j.jom.2004.06.002; Ray G, 2004, STRATEGIC MANAGE J, V25, P23, D OI 10.1002/smj.366; Baum JR, 2003, STRATEGIC MANAGE J, V24, P1107, DOI 10.1002/s mj.343; Crook TR, 2008, STRATEG MANAGE J, V29, P1141, DOI 10.1002/smj.703; Kim H , 2004, STRATEGIC MANAGE J, V25, P613, DOI 10.1002/smj.395; Simerly RL, 2000, ST RATEGIC MANAGE J, V21, P31, DOI 10.1002/(SICI)1097-0266(200001)21:1<31::AID-SMJ7 6>3.3.CO;2-K; Mitchell RK, 1997, ACAD MANAGE REV, V22, P853, DOI 10.2307/259247; Frooman J, 1999, ACAD MANAGE REV, V24, P191; Cho HJ, 2005, STRATEGIC MANAGE J, V26, P555, DOI 10.1002/smj.461; Johnson RA, 1999, ACAD MANAGE J, V42, P564, DOI 10.2307/256977; VENKATRAMAN N, 1987, J MANAGE, V13, P109, DOI 10.1177/0149206387 01300109; Silverman BS, 1997, STRATEGIC MANAGE J, V18, P31, DOI 10.1002/(SICI)10 97-0266(199707)18:1+<31::AID-SMJ920>3.3.CO;2-J; Shook CL, 2004, STRATEGIC MANAGE J, V25, P397, DOI 10.1002/smj.385; CHAKRAVARTHY BS, 1986, STRATEGIC MANAGE J, V 7, P437; Barney JB, 2007, RESOURCEBASED THEORY; Brown T., 2006, Confirmatory fac tor analysis for applied research; CAMERON K, 1986, MANAGE SCI, V32, P87, DOI 10 .1287/mnsc.32.1.87; CAMERON KS, 1986, MANAGE SCI, V32, P539, DOI 10.1287/mnsc.32 .5.539; Carneiro J., 2005, Estudos em negócios IV, P145; CARTON R. B., 2006, Measu ring Organizational Performance: Metrics for Entrepreneurship and Strategic Mana gement Research; CLARKSON MBE, 1995, ACAD MANAGE REV, V20, P92, DOI 10.5465/AMR. 1995.9503271994; Combs J.G., 2005, RES METHODOLOGY STRA, P259, DOI DOI 10.1016/S 1479-8387(05)02011-4; Connolly T., 1980, ACAD MANAGE REV, V5, P211; Dawes J., 19 99, MARKETING B, V10, P65; DESS GG, 1984, STRATEGIC MANAGE J, V5, P265, DOI 10.1 002/smj.4250050306; Fitzgerald L., 2003, Management Decision, V41, DOI 10.1108/0 0251740310496251; Freeman R. E., 1984, Strategic management: A stakeholder appro ach; Glick W. H., 2005, Proceedings of the Annual Meeting of American Academy of Management; Hair JF, 2005, Multivariate data analysis; HITT MA, 1988, MANAGE IN T REV, V28, P28; Jensen M. C., 2001, J APPL CORPORATE FIN, V14, P8, DOI 10.1111/ j.1745-6622.2001.tb00434.x; Kline R. B., 2005, Principles and Practice of Struct ural Equation Modeling; Krosnick JA, 1999, ANNU REV PSYCHOL, V50, P537, DOI 10.1 146/annurev.psych.50.1.537; Mueller R. O., 1996, Basic principles of structural equation modeling; Murphy GB, 1996, J BUS RES, V36, P15, DOI 10.1016/0148-2963(9 5)00159-X; Neely A., 2007, Business performance measurement; Netemeyer R. G., 20 03, Scaling procedures: issues and applications; Pedhazur E. J., 1991, Design an d analysis: an integrated approach; Peteraf M., 2003, MANAGERIAL DECISION, V24, P309, DOI DOI 10.1002/MDE.1126; DONALDSON T, 1995, ACAD MANAGE REV, V20, P65, DO I 10.5465/AMR.1995.9503271992; Richard PJ, 2009, J MANAGE, V35, P718, DOI 10.117 7/0149206308330560; Rowe WG, 1999, CAN J SCI, V16, P58; Sila I, 2007, J OPER MANAG, V25, P83, DOI 10.1016/j.jom.2006.02.003; Sila I, 2005, INT J OPER PROD M AN, V25, P1123, DOI 10.1108/01443570510626925; VENKATRAMAN N, 1986, ACAD MANAGE REV, V11, P801; Waddock S. A., 1997, BUS SOC, V36, P250, DOI 10.1177/00076503970 3600303; 2007, RAC-Eletrônica, V1, P114; 1994, [No title captured]; 1981, Journal of Marketing Research, V18, P39 66 0 1 0 2 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 05 2012 9 spe 95 117 10.1590/ S1807-76922012000500007 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000500007 J Carneiro, Jorge BAR - Brazilian istration Review English editorial

0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 05 2012 9 spe 0 0 10.1590/S1807-76922012000500001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922012000500001 J Meyer Junior, Victor; Pascucci, Lucilaine; Murphy, J. Patrick Implementing strategies in complex systems: lessons from Brazilian hospitals BAR - Brazilian istration Review English research-article implemen tation of strategies; complex systems; strategic practices Hospitals, as social organizations, are seen as complex, surprising, ambiguous a nd paradoxical. The theoretical foundation finds its roots in organizational com plexity, strategic management characterized by strategy implementation, and sens emaking especially in the context of complex adaptive systems. Managers frequent ly neglect elements of complexity when they develop models and implement managem ent practices. The purpose of this study is to analyze the implementation of str ategies in complex organizations. The focus of the study is two Brazilian nonpro fit hospitals. This is a comparative, qualitative case study. Data were gathered from three main sources: interviews, non-participant observation, and documents . Two important aspects of the strategic approach are discussed: first, the impl ementation of strategies, and second, the influence of ambiguity, unpredictabili ty and uncertainty in the way strategies are implemented. The analysis indicated that the implementation of strategies in the hospitals has to do with the pract ices and processes that are adopted (how) and the practitioners (strategists) in volved (who). The findings reinforce the importance played by the strategizing p rocess in the implementation of strategies. The findings also highlight that str ategic practices are adopted in parallel with the formal planning and are charac terized by informality. [Pascucci, Lucilaine] Universida de Positivo, Brazil; [Murphy, J. Patrick] De Paul University, United States; [Me yer Junior, Victor] Pontifícia Universidade Católica do Paraná, Brazil MINTZBERG H, 1987, HARVARD BUS REV, V65, P66; MINTZBERG H, 1985, STRATEGIC MANAG E J, V6, P257, DOI 10.1002/smj.4250060306; WEICK KE, 1976, SCI QUART, V21, P1, DOI 10.2307/2391875; DAFT RL, 1984, ACAD MANAGE REV, V9, P284, DOI 10.2307/ 258441; BARLEY SR, 1986, SCI QUART, V31, P78, DOI 10.2307/2392767; Rouleau L, 2005, J MANAGE STUD, V42, P1413, DOI 10.1111/j.1467-6486.2005.00549.x; Campb ell-Hunt C, 2007, HUM RELAT, V60, P793, DOI 10.1177/0018726707079202; Axelrod R. , 1999, Harnessing Complexity. Organizational Implications of Scientific Frontie r; Bolman L., 2003, Reframing organizations; BRYSON J, 2004, Strategic planning for public and nonprofit organizations: a guide to strengthening and sustaining organizational achievement; CHAFFEE E. E, 1985, Academy of Management Rewiew, V1 0, P89; Cohen M. D., 1974, LEADERSHIP AMBIGUITY; Denzin N. K., 2000, HDB QUALITA TIVE RES, P1; EISENHARDT KM, 1989, ACAD MANAGE REV, V14, P532, DOI 10.2307/25855 7; ETZIONI A., 1964, Modern organizations; Ginn GO, 2006, J HEALTHC MANAG, V51, P111; Gordon P. J., 1962, The Journal of the Academy of Management, V5, P66, DOI 10.2307/254603; Hrebiniak L. G., 2005, Making strategy work: leading effective execution and change; Hrebiniak L. G., 2001, The blackwell handbook of strategic management, P602; Jarzabkowski P., 2005, Strategy as practice:an activity-based approach; Johnson G., 2007, Explorando a estratégia corporativa: textos e casos; Johnson G, 2003, J MANAGE STUD, V40, P3, DOI 10.1111/1467-6486.t01-2-00002; Lips ky Michael, 1978, AM POLITICS PUBLIC P, P391; Mintzberg H., 1979, The structurin g of organizations; MINTZBERG H, 1990, ORGAN STUD, V11, P1, DOI 10.1177/01708406 9001100101; Mintzberg H, 1998, Strategy Safari: A Guided Tour Through The Wilds of Strategic Management; Mintzberg H., 1994, The rise and fall of strategic plan ning: Reconceiving roles for planning, plans, planners; Morgan G., 1998, Images of organization; Murphy J. P., 2007, Liderança e gestão da educação superior Católica nas Américas, P19; ORTON JD, 1990, ACAD MANAGE REV, V15, P203, DOI 10.2307/258154; Per row C, 1986, Complex organizations: a critical essay; Pettigrew A.M., 1977, INT STUDIES MANAGEME, V7, P78; Pfeffer J., 2006, Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management; Porter M., 2006, R edefining healthcare: creating value-based competition on results; QUINN JB, 197 8, SLOAN MANAGE REV, V20, P7; WEICK KE, 1993, SCI QUART, V38, P357, DOI 10 .2307/2393372; SCOTT W. R., 2008, Institutions and organizations: ideas and inte

rests; Shook C. L., 2005, J MANAGERIAL ISSUES, V17, P162; Simon H, 1997, BEH AV; Stacey R. D., 1996, Complexity and creativity in organizations; Weerawardena J., 2009, J WORLD BUS, V45, P346; WEICK K. E., 2009, Making sense of the organi zation: the impermanent organization; WEICK K. E., 1979, The social psychology o f organizing; Whittington R, 1996, LONG RANGE PLANN, V29, P731, DOI 10.1016/0024 -6301(96)00068-4; WILDAVSKY A, 1979, Speaking Truth to Power: The Art and Craft of Policy Analysis; Yin R.K., 1987, Case study research: design and methods; 201 0, Strategies in Brazilian nonprofit hospitals: convergence of the social missio n and sustainability, P9 47 1 2 1 2 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 05 2012 9 spe 19 37 10.1590/ S1807-76922012000500003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000500003 J Carneiro, Jorge BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2012 9 1 0 0 10.1590/S1807-76922012000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922012000100001 J Brandão, Hugo Pena; Borges-Andrade, Jairo Eduardo; Puente-Palacios, Katia; Laros, Jacob Arie Relationships between learning, context and comp etency: a multilevel study BAR - Brazilian ist ration Review English research-article management competencies; learnin g strategies at work; perceived organizational ; multilevel analysis; Ban k of Brazil This study aims to identify the predicto r variables for three types of management competencies: financial business manag ement, process management and socio-environmental management. It was hypothesize d that attributes of bank managers (such as the learning strategies they use) an d those of the branches where they work (such as organizational ) are ass ociated with the expression of management competencies at work. Structured quest ionnaires were used for data collection. Multilevel regression analyses (HLM) we re performed to test the theoretical model of investigation. The sample was made up of 775 managers from the Bank of Brazil, spread among 239 bank branches. The greatest relative contribution to explain the management competencies came from intrinsic and extrinsic reflection, a learning strategy employed by managers at work. The managers’ perceptions regarding the company’s performance management prac tices, one dimension of organizational , appeared as another important pr edictor. Other learning strategies and dimensions of organizational , as well as the number of hours spent on training activities, revealed less expressi ve effects regarding management competencies. Practical recommendations are pres ented and the study’s limitations and contributions are discussed. [Borges-Andrade, Jairo Eduardo; Puente-Palacios, Katia; Laros, Jacob Arie] Unive rsidade de Brasília, Brazil; [Brandão, Hugo Pena] Fundação Getúlio Vargas, Brazil Abbad G., 2006, TREINAMENTO DESENVOL, P231; Aiken L.S., 1991, Multiple regressio n: Testing and interpreting interactions.; Rhoades L, 2002, J APPL PSYCHOL, V87, P698, DOI 10.1037//0021-9010.87.4.698; Jex SM, 1999, J APPL PSYCHOL, V84, P349, DOI 10.1037//0021-9010.84.3.349; Warr P, 2000, BRIT J PSYCHOL, V91, P311, DOI 1 0.1348/000712600161853; Sonnentag S, 2000, J OCCUP ORGAN PSYCH, V73, P87, DOI 10 .1348/096317900166895; JAMES LR, 1993, J APPL PSYCHOL, V78, P306, DOI 10.1037//0 021-9010.78.2.306; Maas CJM, 2004, COMPUT STAT DATA AN, V46, P427, DOI 10.1016/j .csda.2003.08.006; EISENBERGER R, 1986, J APPL PSYCHOL, V71, P500, DOI 10.1037/0 021-9010.75.1.51; Tucker JS, 2005, J OCCUP HEALTH PSYCH, V10, P276, DOI 10.1037/ 1076-8998.10.3.276; VanYperen NW, 1999, J OCCUP ORGAN PSYCH, V72, P377, DOI 10.1 348/096317999166734; Holman D, 2001, J OCCUP ORGAN PSYCH, V74, P675, DOI 10.1348 /096317901167587; Van der Vegt GS, 2001, PERS PSYCHOL, V54, P51; Boak G., 2001, LEADERSHIP ORG DEV J, V22, P212, DOI 10.1108/EUM0000000005675; Brandão Hugo Pena, 2011, Psicol. Reflex. Crit., V24, P448, DOI 10.1590/S0102-79722011000300005; BRA NDÃO H.P., 2010, Revista Psicologia: Teoria e Pesquisa, V26, P43; Calhoun Judith G , 2008, J Health Educ, V25, P17; COCKERILL T., 1994, Managing learning, P70; DeNisi A. S., 2000, MULTILEVEL THEORY RE, P121; Durand T., 2000, REV FRANCAISE

GESTIO, V127, P84; Elovainio M, 2000, J Occup Health Psychol, V5, P269, DOI 10.1 037/1076-8998.5.2.269; FELIX C.M.R., 2005, Revista de istração Pública, V39, P255 ; Freitas I. A, 2006, Treinamento, desenvolvimento e educação em organizações e trabalho : fundamentos para a gestão de pessoas, P97; Gonczi A., 1999, UNDERSTANDING LEARNI , P180; Heene A., 1997, Competence based strategic management; Hox Joop, 2010, M ultilevel Analysis Techniques and Applications; Illeris K., 2004, J WORKPLACE LE ARNING, V16, P431, DOI DOI 10.1108/13665620410566405; Kaplan R., 1997, BALANCED SCORECARD; Kozlowski S. W. J., 2000, MULTILEVEL THEORY RE, P3; Kreft I., 1998, I NTR MULT MOD; Laros JA, 2008, EST AVAL ED, V19, P263; Le Boterf G, 1999, Compétenc e et navigation professionnelle; Leite João Batista Diniz, 2003, Rev. . contemp ., V7, P121, DOI 10.1590/S1415-65552003000500007; Maas C. J. M., 2005, METHODOLO GY, V1, P86, DOI DOI 10.1027/1614-2241.1.3.86; McLagan PA, 1997, TRAINING DEV, V 51, P40; Miles J., 2001, Applying regression & correlation; Oliveira-Castro G. A ., 1999, RAC, V3, P29; Pantoja M. J., 2004, Estratégias de aprendizagem no trabalh o e percepções de e à aprendizagem contínua: Uma análise multinível; Pozo J., 2000, Ap rendices y maestros: La nueva cultura del aprendizaje; Rasbash J, 2004, A s guide to MLwiN, Version 2.1; Snijders T., 2008, Example session MLwiN; Snijders TAB, 1999, Multilevel analysis: An introduction to basic and advanced multileve l modeling; Sonnentag S., 2004, INT REV IND ORG PSYC, V19, P249; Tabachnick BG, 2007, Using multivariate statistics; Whiddett S., 1999, The competencies handboo k; Zarifian P., 1999, Objectif compétence: pour une nouvelle logique; 2008, Quem s omos; Brandão Hugo Pena, 2008, Rev. . Pública, V42, P875, DOI 10.1590/S0034-76122 008000500004; 2008, Learning strategies at work, perceived organizational suppor t and professional experience as predictors of the expression of management comp etencies; Brandão Hugo Pena, 2007, Estud. psicol. (Natal), V12, P149, DOI 10.1590/ S1413-294X2007000200007 50 4 7 0 1 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2012 9 1 1 22 10.1590/S1807-76 922012000100002 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922012000100002 J Vasconcellos, Ana Maria de Albuquerque; Vasconcellos Sobrinho, Mário A socio-environmental development programme in action in Brazilian Amazonia BAR - Brazilian istration Review English research-article governan ce; development programme; Amazonia; proambiente This paper deals with the process of scaling up and scaling down grassroots dema nds through a state-sponsored socio-environmental development programme in Brazi lian Amazonia called Proambiente (Pro-environment). The paper attempts to unders tand the links between the three different levels of the programme actions: the macro (federal government), intermediate (NGOs), and local (community) levels. T he central paper’s issue is to understand how a state-sponsored socio-environmenta l development programme interacts with and impacts local communities. The theore tical paper’s framework involves the approaches of participatory development and g overnance. The methodology is based on three levels of qualitative analysis (mac ro-, intermediary- and local-level). The paper (a) describes the trajectory of t he Proambiente and the process of scaling up communities’ demands; (b) reveals con tradictions within the Proambiente implementation; and (c) debates the impacts o f the programme actions at local level. The paper reveals that once the state en comes local people’s demands and creates a development programme, the developm ent model absorbs multi-actor interests that change local people’s proposals. It a lso shows that the challenge facing a socio-environmental development programme like the Proambiente is to find a balance between production and conservation ai ms. [Vasconcellos Sobrinho, Mário] Universidade Federa l do Pará, Brazil; [Vasconcellos, Ana Maria de Albuquerque] Universidade da Amazônia , Brazil Agranoff R., 2003, Collaborative public management: New strategies for local governments; Pollini J, 2011, HUM ORGAN, V7 0, P74; Golooba-Mutebi F, 2004, PUBLIC DEVELOP, V24, P289, DOI 10.1002/pad .309; Rodriguez JP, 2007, SCIENCE, V317, P755, DOI 10.1126/science.1145560; Grub er JS, 2010, ENVIRON MANAGE, V45, P52, DOI 10.1007/s00267-008-9235-y; Crook RC, 2003, PUBLIC DEVELOP, V23, P77, DOI 10.1002/pad.261; Fearnside PM, 2005, C ONSERV BIOL, V19, P680, DOI 10.1111/j.1523-1739.2005.00697.x; Toner A, 2006, PUB

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s de cidadania no Pará. Mphil. PPGS/IFCS; TURA L.R., 2000, Campesinato e Estado na Amazônia, P271; TURA Letícia R., 2000, Campesinato e Estado na Amazônia, P29; UPHOFF N., 1998, Reasons for success - learning from instructive experiences in rural d evelopment; Vasconcellos A. M. A., 2010, State-sponsored socio-environmental dev elopment programme in action: the case of the Proambiente programme (Amazônia, Bra zil); Vasconcellos M., 2009, Territórios de desenvolvimento e ações públicas, P261; Vasc oncellos Mário, 2009, Interações (Campo Grande), V10, P133, DOI 10.1590/S1518-70122009 000200002; VASCONCELLOS Mário, 2009, Partnership for local development: the relati onship between local organizations and government in two areas of north-east Pará; Wield D., 2003, Development methods and approaches: critical reflections, P183; 2005, Proambiente: Plano de utilização da unidade de produção; 2003, Proambiente: proje to do proambiente; 2008, Participatory monitoring and evaluation guidelines: for learning and adaptive management in LLS geographic components and landscapes 81 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2012 9 1 23 43 10.1590/S1807-76922012000100003 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922012000100003 J Maçada, Antonio Carlos Gastaud; Beltrame, Mateus Michelini; Dolci, Pietro Cunha; Becker, João Luiz IT business value model for information intensiv e organizations BAR - Brazilian istration Review English research-article IT business value; IT investment; information in tensive organizations Many studies have highlighted th e capacity Information Technology (IT) has for generating value for organization s. Investments in IT made by organizations have increased each year. Therefore, the purpose of the present study is to analyze the IT Business Value for Informa tion Intensive Organizations (IIO - e.g. banks, insurance companies and securiti es brokers). The research method consisted of a survey that used and combined th e models from Weill and Broadbent (1998) and Gregor, Martin, Fernandez, Stern an d Vitale (2006). Data was gathered using an adapted instrument containing 5 dime nsions (Strategic, Informational, Transactional, Transformational and Infra-stru cture) with 27 items. The instrument was refined by employing statistical techni ques such as Exploratory and Confirmatory Factorial Analysis through Structural Equations (first and second order Model Measurement). The final model is compose d of four factors related to IT Business Value: Strategic, Informational, Transa ctional and Transformational, arranged in 15 items. The dimension Infra-structur e was excluded during the model refinement process because it was discovered dur ing interviews that managers were unable to perceive it as a distinct dimension of IT Business Value. [Maçada, Antonio Carlos Gastaud] C entro Histórico, Brazil; [Maçada, Antonio Carlos Gastaud; Beltrame, Mateus Michelini ; Dolci, Pietro Cunha; Becker, João Luiz] Universidade Federal do Rio Grande do Su l, Brazil Maçada, Antonio Carlos Gastaud/0000-0002-8849-0117 Albertin A. L., 2001, RAE-REV EMPRES, V41, P42; Aral S, 2007, ORGAN SCI, V 18, P763, DOI 10.1287/orsc.1070.0306; Gregor S, 2006, J STRATEGIC INF SYST, V15, P249, DOI 10.1016/j.jsis.2006.04.001; Radhakrishnan A, 2008, OMEGA-INT J MANAGE S, V36, P1105, DOI 10.1016/j.omega.2006.06.003; Neirotti P, 2007, INFORM MANAGE -AMSTER, V44, P568, DOI 10.1016/j.im.2007.05.005; Weill P, 2006, MIT SLOAN MANAG E REV, V47, P39; To PL, 2008, COMPUT STAND INTER, V30, P148, DOI 10.1016/j.csi.2 007.08.019; Love PED, 2005, INFORM MANAGE-AMSTER, V42, P947, DOI 10.1016/j.im.20 04.10.004; BENTLER PM, 1990, PSYCHOL BULL, V107, P238, DOI 10.1037/0033-2909.107 .2.238; Lin WT, 2009, DECIS SYST, V46, P865, DOI 10.1016/j.dss.2008.11.0 17; Shang S, 2002, INFORM SYST J, V12, P271, DOI 10.1046/j.1365-2575.2002.00132. x; Zhu K, 2004, J MANAGE INFORM SYST, V21, P167; Mittal N, 2009, INFORM SYST RES , V20, P140, DOI 10.1287/isre.1080.0186; Dehning B, 2003, MIS QUART, V27, P637; Koufteros XA, 1999, J OPER MANAG, V17, P467, DOI 10.1016/S0272-6963(99)00002-9; Melville N, 2004, MIS QUART, V28, P283; Hu Q, 2005, INT J INFORM MANAGE, V25, P3 9, DOI 10.1016/j.ijinfomgt.2004.10.006; Krishnan MS, 1999, MANAGE SCI, V45, P119 4, DOI 10.1287/mnsc.45.9.1194; Yiu CS, 2007, INT J INFORM MANAGE, V27, P336, DOI 10.1016/j.ijinfomgt.2007.03.002; Tallon PP, 2007, J STRATEGIC INF SYST, V16, P2 78, DOI 10.1016/j.jsis.2007.04.001; Oh W, 2007, MIS QUART, V31, P239; Melville N , 2007, DECIS SYST, V43, P229, DOI 10.1016/j.dss.2006.09.009; GLAZER R,

1991, J MARKETING, V55, P1, DOI 10.2307/1251953; Dehning B, 2007, J OPER MANAG, V25, P806, DOI 10.1016/j.jom.2006.09.001; Mirani R, 1998, DECISION SCI, V29, P80 3, DOI 10.1111/j.1540-5915.1998.tb00878.x; Chuang SH, 2004, EXPERT SYST APPL, V2 7, P459, DOI 10.1016/j.eswa.2004.05.008; Dedrick J, 2003, ACM COMPUT SURV, V35, P1, DOI 10.1145/641865.641866; Bharadwaj AS, 2000, MIS QUART, V24, P169, DOI 10. 2307/3250983; Cao GM, 2010, SYST RES BEHAV SCI, V27, P267, DOI 10.1002/sres.1015 ; Chatterjee D, 2002, J MANAGE INFORM SYST, V19, P7; Crane DB, 1996, HARVARD BUS REV, V74, P109; Curran J. M., 2003, J SERV RES-US, V5, P209, DOI DOI 10.1177/10 94670502238916; FORNELL C, 1981, J MARKETING RES, V18, P39, DOI 10.2307/3151312; Freedman R., 2003, CONSULTING MANAGEMEN, V14, P33; Garver M. S., 1999, Journal of Business Logistics, V20, P33; Hair JF, 2005, Análise multivariada de dados; Hit t LM, 1996, MIS QUART, V20, P121, DOI 10.2307/249475; Loveman GW, 1994, INFORMAT ION TECHNOLO, P84; Lucas H. C. Jr., 2005, Information technology: strategic deci sion making for managers; Macada A, 2001, RAE-REV EMPRES, V41, P87; MCKENN EY JL, 1982, HARVARD BUS REV, V60, P109; Mooney J. G., 1996, The DATA BASE for A dvances in Information Systems, V27, P69; Phang CW, 2008, J STRATEGIC INF SYST, V17, P99, DOI 10.1016/j.jsis.2007.12.006; Pinsonneault A., 1993, Journal of Mana gement Information Systems, V10; Powell E. T., 2000, Collecting evaluation data; Scheepers H, 2008, INFORM SYST FRONT, V10, P321, DOI 10.1007/s10796-008-9076-5; Sobol MG, 2009, INFORM MANAGE-AMSTER, V46, P271, DOI 10.1016/j.im.2009.05.001; Strassmann P., 2004, Cutter IT Journal, V17, P5; Tallon P. P., 2001, Executives’ p erceptions of the business value of information technology: a process-oriented a pproach; Turner J., 1985, Handbook of business strategy, P1; Ullman J., 2000, Us ing multivariate statistics, P653; VENKATRAMAN N, 1994, SLOAN MANAGE REV, V35, P 73; Weill P., 2000, Framing the domains of it management, P329; Weill P., 1998, Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology; Weill P., 1992, INFORMATION SYSTEMS, V3, P307, DOI DOI 10.1287/ISRE. 3.4.307; Zwicker R., 2007, RAE Electronica, V6; 2009, Bancos devem aumentar orçame nto de TI em 2010; 2007, The status of the discipline of information systems; 20 07, Bovespa encerra 2006 com destaques em pontuação, volume, número de negócios, valor d e mercado, Home Broker e ingresso de novas empresas; 2007, Setor financeiro aume nta em 14% seus investimentos com tecnologia no Brasil; 2008, Towards a deeper u nderstanding of it-enabled transformation 61 0 1 1 4 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 03 2012 9 1 44 65 10.1590/S1807-76922012000100004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000100004 J Wanke, Peter F. Determinants of scale efficiency in the Brazilia n third-party logistics industry from 2001 to 2009 BAR - Brazilian istration Review English research-article DEA; thi rd-party logistics; scale efficiency; Brazil This art icle investigates the Brazilian third-party logistics (3PL) sector which, increa singly competitive, offers clients a wide variety of services/information techno logies in the quest to bolster efficiency. The main research objective is to det ermine which variables significantly impact 3PLs scale efficiency by applying tw o-stage DEA (Data Envelopment Analysis). Based on an unbalanced model, dat a from the annual study published by Revista Tecnologística (years 2001-2009) were analyzed. Results corroborate evidence in the literature that coordination mech anisms in the supply chain, ed by the availability of real time informati on and inventory synchronization, favor a more rational allocation of resources (inputs) to client demands (outputs). [Wanke, Peter F. ] Universidade Federal do Rio de Janeiro, Brazil Adler N., 2001, TRANSPORT POLICY, V8, P171, DOI [10.1016/S0967-070X(01)00011-7, DOI 10.1016/S0967-070X(01)00011-7]; Youngberg E, 2009, INT J INFORM MANAGE, V29, P138, DOI 10.1016/j.ijinfomgt.2008.06.001; Panayides PM, 2009, TRANSPORT REV, V 29, P183, DOI 10.1080/01441640802260354; Turner H, 2004, TRANSPORT RES E-LOG, V4 0, P339, DOI 10.1016/j.tre.2003.06.001; Adler N, 2001, EUR J OPER RES, V132, P26 0, DOI 10.1016/S0377-2217(00)00150-8; Dula JH, 1996, EUR J OPER RES, V92, P352, DOI 10.1016/0377-2217(94)00366-1; Fried HO, 2002, J PROD ANAL, V17, P157, DOI 10 .1023/A:1013548723393; Wanke P, 2007, INT J OPER PROD MAN, V27, P542, DOI 10.110

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evel of voluntary disclosure. Underpinning this work is the Discretionary-based Disclosure theory. The sample is composed of the top 100 largest non-financial c ompanies listed in the Bolsa de Valores de São Paulo (Brazilian Securities, Commod ities, and Futures exchange - BOVESPA). Information was gathered from Financial Statements for the years ending in 2006, 2007, and 2008, with the use of content analysis. A disclosure framework based on 27 studies from these years was creat ed, with a total of 92 voluntary items divided into two dimensions: economic (43 ) and socio-environmental (49). Based on the existing literature, a total of 12 hypotheses were elaborated and tested using a data approach. Results evide nce that: (a) Sector and Origin of Control are statistically significant in all three models tested: economic, socio-environmental, and total; (b) ‘Profitability’ i s relevant in the economic model and in the total model; (c) Tobin’s Q is relevant in the socio-environmental model and in the total disclosure model; (d) Leverag e and Auditing Firm are only relevant in the economic disclosure model; (e) Size , Governance, Stock Issuing, Growth Opportunities and Concentration of Control a re not statistically significant in any of the three models. [Murcia, Fernando Dal-Ri] Rua Osvaldo Dixon, Brazi; [Murcia, Fernando Dal-Ri; Sa ntos, Ariovaldo dos] Universidade de São Paulo, Brazil AKERLOF GA, 1970, Q J ECON, V84, P488, DOI 10.2307/1879431; Alencar R., 2007, Níve l de disclosure e custo de capital próprio no mercado Brasileiro; Leuz C, 2006, J ECON, V42, P285, DOI 10.1016/j.jacceco.2006.04.003; CHOW CW, 1987, ACCOU NT REV, V62, P533; Francis J, 2008, J RES, V46, P53, DOI 10.1111/j.1475679X.2008.00267.x; MEEK GK, 1995, J INT BUS STUD, V26, P555, DOI 10.1057/palgrav e.jibs.8490186; Leuz C, 2000, J ING RES, V38, P91, DOI 10.2307/2672910; A BBOTT WF, 1979, ACAD MANAGE J, V22, P501, DOI 10.2307/255740; Dye RA, 2001, J AC COUNT ECON, V32, P181, DOI 10.1016/S0165-4101(01)00024-6; Sengupta P, 1998, ACCO UNT REV, V73, P459; Archambault J. J., 2003, INT J ING, V38, P173, DOI 10 .1016/S0020-7063(03)00021-9; Bardin L., 1977, ANALISE CONTEUDO; Baums T., 2002, Changing patterns of corporate disclosure in continental Europe: the example of ; Botosan CA, 1997, REV, V72, P323; Burritt R.L., 1997, IN G AUDITING, V10, P532, DOI 10.1108/09513579710367494; Cooke T. E., 1992, ING BUSINESS, V22, P229; Cooke T. E., 1989, ING BUSINESS, V19, P113, DOI DOI 10.1080/00014788.1989.9728841; Deegan C., 2002, ING AUDITING, V15, P3 12, DOI DOI 10.1108/09513570210435861; Depoers F., 2000, EUROPEAN ING, V9 , P245, DOI 10.1080/09638180050129891; Dobler M., 2005, How informative is risk reporting? A review of disclosure models; Firth M. A., 1979, ing and Busi ness Research, V9, P273; Gray R., 1995, ING AUDITING, V8, P78, DOI 10.110 8/09513579510086812; Hackston D., 1996, ING AUDITING, V9, P77, DOI DOI 10 .1108/09513579610109987; Hail L., 2002, EUROPEAN ING, V11, P741, DOI DOI 10.1080/0963818022000001109; Healy P. M., 1999, CONTEMP RES, V16, P485, DOI DOI 10.1111/J.1911-3846.1999.TB00592.X; Hossain M., 1994, INT J ING, V29, P334; IUDÍCIBUS Sérgio, 2007, Manual de contabilidade das sociedades por ações (apl icável às demais sociedades); JENSEN MC, 1976, J FINANC ECON, V3, P305, DOI 10.1016/ 0304-405X(76)90026-X; Khanchel Imen, 2007, Managerial Auditing Journal, V22, DOI 10.1108/02686900710819625; Krippendorf Klaus, 1990, Metodología de análisis de cont enido: teoría y práctica; Kuasirikun N., 2004, ING AUDITING, V17, P629, DOI 1 0.1108/09513570410554588; Lang M., 2000, CONTEMP RES, V17, P623, DOI 10. 1092/9N45-F0JX-AXVW-LBWJ; LANZANA Ana, 2004, Relação entre o disclosure e governança c orporativa das empresas brasileiras; Leuz C., 2008, Social Science Research Netw ork; Lima F., 2007, Utilização da teoria da divulgação para avaliação da relação do nível de osure com o custo da dívida das empresas brasileira; Mohd Nasir N, 2006, ASIAN REV ING, V14, P122, DOI 10.1108/13217340610729509; NOSSA V., 2002, Disclosur e ambiental: uma análise do conteúdo dos relatórios ambientais de empresas do setor de papel e celulose em nível internacional; Patton J., 1997, EUROPEAN ING, V6 , P605, DOI 10.1080/09638189700000003; Raffournier B., 1995, EUROPEAN ING , V4, P261, DOI 10.1080/09638189500000016; Salomone R., 2001, Environmental issu es and financial reporting trends: a survey in the chemical and oil & gas indust ries; Verrecchia RE, 2001, J ECON, V32, P97, DOI 10.1016/S0165-4101(01)0 0025-8; Wallace RSO, 1995, J PUBLIC POL, V14, P311, DOI 10.1016/0278-425 4(95)00042-9; Watts R. L, 1986, Positive ing theory; Welker M., 1995, CON

TEMP RES, V11, P801, DOI [10.1111/j.1911-3846.1995.tb00467.x, DOI 10.111 1/J.1911-3846.1995.TB00467.X]; Williams M., 1999, The International Journal of A ccounting, V34, P209; Malacrida Mara Jane Contrera, 2006, Rev. contab. finanç., V1 7, P65, DOI 10.1590/S1519-70772006000400006; Zeghal D., 1990, ing, Auditi ng and ability Journal, V3, P1; 2006, Divulgação voluntária de informações de natur eza social: um estudo nas empresas brasileiras; 2008, The determinants of volunt ary strategy disclosure: an international comparison; 1978, Social responsibilit y disclosure: 1978 survey; 2002, Transparency and disclosure (T&D) 2002 rankings ; 2008, Balanço de recursos humanos: uma análise de companhias do mercado brasileiro ; 2008, Analysts’ earnings forecasts and non-financial disclosures; 2008, The exte nt of disclosure in annual reports of banking companies: the case of India; 2008 , Firm-level incentives and the informativeness of ing reports: an experi ment in Brazil 55 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 03 2012 9 1 88 109 10.1590/S1807-7692201200 0100006 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22012000100006 J De Sordi, José Osvaldo; Meireles, Manuel; Valentim, Marta Lígia Pomim New technologies, old habits: automation without innovation BAR - Brazilian istration Review English research-article institut ional repository; research evidence; research communication; DSpace This research investigated the underuse of technological tools by innovative org anizations which are acknowledged for their use of and familiarity with new tech nologies. The research conducted an analysis of 58 institutional repositories (I Rs) out of 43 educational and research institutions which are internationally re nowned for excellence. The core aspect of the analysis was the use of IRs for pu blishing and dealing with evidence in order to legitimize and add value to scien tific research. The following items were analyzed: (a) the logical structuring o f scientific communication published in the IRs; (b) the metadata which describe scientific communication based on the of the DCMI protocol used; (c) the availability of software functions which facilitate the queries and publication of evidences. Results show that the introduction of IRs did not add value to the quality of research in\ of associating and publishing evidence that could back them up. A strong tendency to replicate the traditional library model of p hysical collections was observed. It was concluded that merely possessing good t echnological tools is not sufficient for fostering innovation and strategic gain s in organizations, even if their implementation takes place in highly promising and favorable environments. [Meireles, Manuel] Facul dade Campo Limpo Paulista, Brazil; [Valentim, Marta Lígia Pomim] Universidade Esta dual Paulista, Brazil; [De Sordi, José Osvaldo] Universidade Nove de Julho, Brazil Valentim, Marta/F-4735-2012 Valentim, Marta/0000-0003-4248-5934 Lee YW, 2002, INFORM MANAGE-AMSTER, V40, P133, DOI 10.1016/S0378-7206(02)00043-5; Carr N G, 2003, HARVARD BUS REV, V81, P41; Buchanan C., 2007, Techniques for solving no nlinear programming problems with emphasis on interior point methods and optimal control problems; Chen P. P., 1977, Data base management: the entity-relationsh ip approach to logical database design; Creswell J., 2003, Research design: Qual itative, quantitative and mixed methods approach; Crow R., 2007, The case for in stitutional repositories: a SPARC position paper; Davenport T.H., 1997, Informat ion ecology. Mastering the information and knowledge environment; Day N. E., 200 8, Results files for organic solid-state PM6 calculations from Nick Day s PhD th esis; DEVARAJ S., 2002, The IT payoff: measuring the business value of informati on technology investments; Green R. J., 2006, Benchmarking electricity liberalis ation in Europe; Hambrose H., 2009, Wrench in the system: what s sabotaging your business software and how you can release the power to innovate; Keen P., 1991, Every manager s guide to information technology; Lerdal SN, 2006, LAW LIBR J, V 98, P33; Lomangino K., 2006, Institutional repositories: their emergence and imp act on scholarly publishing; Lynch C. A., 2003, ARL BIMONTHLY REPORT, V226, P1; Maclaran P., 2002, QUALITATIVE MARKET R, V5, P28, DOI 10.1108/13522750210414490; Pinfield S., 2002, ARIADNE, V31; Richardson E. A., 2009, Carstairs deprivation scores by CATT2, 1981, 1991, 2001; Ryba C. R., 2009, Scandinavian functionalist

ceramics & the landscape; SMITH M., 2002, D-Lib Magazine, V8; Sobecki S., 2009, Ward, world of the medieval shipmaster reviewed by Sobecki; Stiglitz J., 2002, P rincipals of macroeconomics; Swartz N., 2003, Information Management Journal, V3 7; Thomson T., 2008, Software files to thesis of Ty Thomson; Weibel S, 1 997, B AM SOC INFORM INF, V24, P9, DOI 10.1002/bult.70; Yin R, 1994, Case study research: Design and methods; 2009, Who will break the deer? Lord and huntsman i n medieval english hunting ritual; 2009, Dublin Core Metadata Element Set, Versi on 1.1 28 0 0 0 4 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2012 9 1 110 126 10.1590/S1807-76922012000100007 Management SciELO Brazil Business & Economics SCIELO:S1807-76922012000 100007 J Carneiro, Jorge EDITORIAL BAR - Br azilian istration Review English letter 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2011 8 4 0 0 10.1590/S1807-76922011000400001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922011000400001 J Forti, Cristiano Augusto Borges; Yen-Tsang, Chen; Peixoto, Fernanda Maci el Stock market development: an analysis from a multilevel and mult i-country perspective BAR - Brazilian istration R eview English research-article stock markets; economic development; fac tor analysis Stock markets have been rapidly develope d around the world during the last 20 years. Accordingly, there is sincere acade mic interest in understanding the determinants of this phenomenon. Most studies advocate that the development of a stock market is influenced by a few individua l country variables such as the origin of its legal system, enforcement of law, ing patterns, transparency, corporate ownership structure, and the level of creditor and minority investor protection. This paper extends previous empiri cal literature concerning the determinants of stock market development. We built a unique sample of 50 countries, ranging from those with emerging to developed economies. From a set of 60 potential variables, 12 factors were employed using multiple regression. The research breaks new ground by using different construct s taken from financial literature, such as the Human Development Index (HDI, 201 0), Managerial Skills of Entrepreneurs and Democracy of the Country. Results sho wed that more factors may influence the development of stock markets, such as th e adaptability of firms and the openness of a country, helping avoid the multico llinearity effects that may have affected earlier studies. [Forti, Cristiano Augusto Borges] Fundação Getúlio Vargas, Brazil; [Yen-Tsang, Chen] F undação Getúlio Vargas, Brazil; [Forti, Cristiano Augusto Borges] Universidade Federal de Uberlândia, Brazil; [Peixoto, Fernanda Maciel] Universidade Federal de Uberlândi a, Brazil; [Peixoto, Fernanda Maciel] Universidade Federal de Minas Gerais, Braz il Aaken V., 2009, The global financial crisis and international economic law; Aktas N., 2006, Is European M&A regulation protectio nist?; Bloom N, 2010, J ECON PERSPECT, V24, P203, DOI 10.1257/jep.24.1.203; Ritt er JR, 2002, J FINANC, V57, P1795, DOI 10.1111/1540-6261.00478; ZINGALES L, 1995 , REV ECON STUD, V62, P425, DOI 10.2307/2298036; Bozec Y, 2007, CAN J SCI, V 24, P182, DOI 10.1002/CJAS.23; Fernandes N, 2008, J FINANC ECON, V88, P216, DOI 10.1016/j.jfineco.2007.06.002; La Porta R, 2000, J FINANC ECON, V58, P3, DOI 10. 1016/S0304-405X(00)00065-9; LaPorta R, 1997, J FINANC, V52, P1131, DOI 10.1111/j .1540-6261.1997.tb02727.x; Claessens S, 2002, J FINANC, V57, P2741, DOI 10.1111/ 1540-6261.00511; Pagano M, 1998, J FINANC, V53, P27, DOI 10.1111/0022-1082.25448 ; La Porta R, 1999, J FINANC, V54, P471, DOI 10.1111/0022-1082.00115; Dyck A, 20 04, J FINANC, V59, P537, DOI 10.1111/j.1540-6261.2004.00642.x; Brau JC, 2006, J FINANC, V61, P399, DOI 10.1111/j.1540-6261.2006.00840.x; BERLE A., 1932, The Mod ern Corporation and Private Property; Bielschowsky R., 2000, Cinquenta anos de p ensamento da CEPAL; Dalmácio F. Z., 2009, Mecanismos de governança e acurácia das prev isões dos analistas do mercado brasileiro: uma análise sob a perspectiva da teoria d a sinalização; David R, 1985, Major Legal Systems in the World Today; Doidge C., 200 5, Private benefits of control, ownership, and the cross-listing decision; Fávero

LP, 2009, Análise de dados: Modelagem multivariada para tomada de decisões; FERNANDE S N. G, 2007, The evolution of earnings management and firm valuation: a cross-c ountry analysis; Fichte J. G., 1980, L Etat commercial fermé; GROSSMAN SJ, 1988, J FINANC ECON, V20, P175, DOI 10.1016/0304-405X(88)90044-X; Hair Jr., 2006, Multi variate Data Analysis; HARRIS M, 1988, J FINANC ECON, V20, P203, DOI 10.1016/030 4-405X(88)90045-1; Hill J. G., 2010, Takeovers, poison pills and protectionism i n comparative corporate governance; La Porta R, 1998, J POLIT ECON, V106, P1113; Leal Ricardo Pereira Câmera, 2002, Rev. . contemp., V6, P7, DOI 10.1590/S141565552002000100002; Leamer E., 1995, The Heckscher-Ohlin Modelin Theory and Pract ice; LIST Georg., 1983, Sistema Nacional de Economia Política; Lopes A., 2008, Fir m-level incentives and the informativenessos ing reports: an experiment i n Brazil; Pagano M., 1994, Why do companies go public? An empirical analysis; Ri cardo David, 1817, On the principles of political economy and taxation; Rogers P ., 2005, Revista de Gestão da USP, V12, P55; Shleifer A, 1997, J FINANC, V52, P737 , DOI 10.1111/j.1540-6261.1997.tb04820.x; Smith A., 1776, WEALTH NATIONS; Wong S . C. Y., 2009, Uses and limits of conventional corporate governance instruments: analysis and guidance for reform (integrated version); World Development Indica tors, 2010, WORLD DEV IND; Malacrida Mara Jane Contrera, 2006, Rev. contab. fina nç., V17, P65, DOI 10.1590/S1519-70772006000400006; 2007, Yearbook; 2007, Impacto da divulgação de disputas entre acionistas controladores e minoritários sobre o preço da s ações no Brasil, P7; 2006, Evidência empírica do impacto da adesão aos níveis diferenciado s de governança corporativa sobre o comportamento das ações na Bovespa; 2010, Número de investidores pessoa física na bolsa segue em alta; 2010, Human development index; 2010, IMF financial data by country; 2006, IMD World Competitiveness Yearbook 20 06: Laussane; 2010, Social Indicators 47 0 0 1 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 12 2011 8 4 351 375 10.1590/S1807-76922011000400002 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922011000400002 J Paiva, Ely Laureano; Gavronski, Iuri; D Avila, Livia Castro The relationship between manufacturing integration and performance from an activ ity-oriented perspective BAR - Brazilian ist ration Review English research-article manufacturing integration; cross -functionality; performance; survey; MTMM Manufact uring integration with other functional areas and suppliers is a key aspect for achieving sustainable competitive advantage. The objective of this study is to a nalyze manufacturing integration from an activity-based perspective. We hypothes ize that manufacturing integration with suppliers, marketing, and R&D is positiv ely related to profit and sales growth when it occurs simultaneously in key inte rnal activities. We surveyed 366 companies located in the southern region of Bra zil, chosen from the SEBRAE(1) database. We used structural equations modeling t o address validity and reliability issues. We evaluated common method variance ( CMV) with the MTMM model and used path analysis to test the structural relations . We found that all manufacturing integration aspects are positively related to sales growth, but only manufacturing-R&D integration is positively related to pr ofitability. Therefore, managers interested in improving the performance of thei r plants should favor the integration between manufacturing and R&D teams, at al l hierarchical levels. We did not find any evidence, however, that direct intera ction between manufacturing and marketing improves performance. [Gavronski, Iuri] Universidade do Vale do Rio dos Sinos, Brazil; [D Avila, Livia Castro] Universidade do Vale do Rio dos Sinos, Brazil; [Paiva, Ely Laureano] Fu ndação Getúlio Vargas, Brazil Gavronski, Iuri/H-5207-2013 Gavronski, Iuri/ 0000-0002-5301-4954 Abernathy W.J., 1976, DECISION SCI, V7, P607, DOI 10.111 1/j.1540-5915.1976.tb00705.x; Swink M, 1999, J OPER MANAG, V17, P691, DOI 10.101 6/S0272-6963(99)00027-3; Devaraj S, 2007, J OPER MANAG, V25, P1199, DOI 10.1016/ j.jom.2007.01.002; SWAMIDASS PM, 1987, MANAGE SCI, V33, P509, DOI 10.1287/mnsc.3 3.4.509; SLATER SF, 1995, J MARKETING, V59, P63, DOI 10.2307/1252120; NARVER JC, 1990, J MARKETING, V54, P20, DOI 10.2307/1251757; Varadarajan PR, 1999, J ACAD MARKET SCI, V27, P120, DOI 10.1177/0092070399272002; Zeithaml VA, 2000, J ACAD M ARKET SCI, V28, P67, DOI 10.1177/0092070300281007; Song XM, 1997, J PROD INNOVAT

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Carlos; Martins, Guilherme Silveira Operational practices and financ ial performance: an empirical analysis of Brazilian manufacturing companies BAR - Brazilian istration Review English research-article operatio nal practices; financial performance; operations strategy In the operations management field, operational practices like total quality man agement or just in time have been seen as a way to improve operational performan ce and ultimately financial performance. Empirical for this effect of op erational practices in financial performance has been, however, limited due to r esearch design and the inherent difficulties of using performance as a dependent variable. In this paper, we tested the relationship between selected operationa l practices (quality management, just in time, ISO certification and services ou tsourcing) in financial performance outcomes of profitability and growth. A samp le of 1200 firms, operating in São Paulo, Brazil, was used. Analysis using multipl e regression explored the direct effect of practices and their interaction with industry dummies. Results did not the existence of a positive relationsh ip with financial performance. A negative relationship of outsourcing with both profitability and growth was found, ing some critical views of the outsou rcing practice. A weaker negative relationship between ISO certification and gro wth was also found. Some interactions between practices and industries were also significant, with mixed results, indicating that the effect of practices on per formance might be context dependent. [Brito, Luiz Art ur Ledur] Fundação Getúlio Vargas, Brazil; [Di Serio, Luiz Carlos] Fundação Getúlio Vargas, Brazil; [Duarte, André Luís de Castro Moura] Insper Instituto de Ensino e Pesquisa, Brazil; [Martins, Guilherme Silveira] Fundação Getúlio Vargas, Brazil Tan KC, 2007, INT J PROD RES, V45, P5135, DOI 10.1080/00207540600871269; LEI D, 1995, J MANAGE, V21, P835, DOI 10.1177/014920639502100502; Holcomb TR, 2007, J O PER MANAG, V25, P464, DOI 10.1016/j.jom.2006.05.003; Ketokivi M, 2004, INT J OPE R PROD MAN, V24, P171, DOI 10.1108/01443570410514876; McIvor R, 2009, J OPER MAN AG, V27, P45, DOI 10.1016/j.jom.2008.03.004; Rossetti C, 2005, ACAD MANAGE EXEC, V19, P46; Narasimhan R, 2005, INT J OPER PROD MAN, V25, P1013, DOI 10.1108/0144 3570510619509; Gilley KM, 2000, J MANAGE, V26, P763, DOI 10.1016/S0149-2063(00)0 0055-6; March JG, 1997, ORGAN SCI, V8, P698, DOI 10.1287/orsc.8.6.698; Kaynak H, 2003, J OPER MANAG, V21, P405, DOI 10.1016/S0272-6963(03)00004-4; Jiang B, 2006 , INT J OPER PROD MAN, V26, P1280, DOI 10.1108/01443570410710551; Cho HJ, 2005, STRATEGIC MANAGE J, V26, P555, DOI 10.1002/smj.461; Rao P, 2005, INT J OPER PROD MAN, V25, P898, DOI 10.1108/01443570510613956; Cole RE, 1998, CALIF MANAGE REV, V41, P43; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/014920639101700108; B arney JB, 2007, RESOURCEBASED THEORY; Barrar P, 2002, BUSINESS PROCESS MAN, V8, P195, DOI 10.1108/14637150210428925; Bartezzaghi E., 1992, International Journal of Operations & Production Management, V12, DOI 10.1108/EUM0000000001292; Brito Luiz Artur Ledur, 2005, Rev. . contemp., V9, P65, DOI 10.1590/S1415-65552005 000500004; Brito Luiz Artur Ledur, 2009, BAR, Braz. . Rev., V6, P118, DOI 10. 1590/S1807-76922009000200004; Claycomb C., 1999, INT J LOGIST MANAG, V10, P37, D OI 10.1108/09574099910805923; FLYNN BB, 1995, ACAD MANAGE J, V38, P1325, DOI 10. 2307/256860; Fullerton RR, 2003, J OPER MANAG, V21, P383, DOI 10.1016/S0272-6963 (03)00002-0; Hayes RH, 1996, PRODUCTION OPERATION, V5, P25; Hays D. C., 2000, Jo urnal of Information Systems, V14, P109; Heras I., 2002, INT J QUALITY RELIAB, V 19, P774, DOI 10.1108/02656710210429618; Jiang B., 2006, MANAGE DECIS, V44, P44, DOI 10.1108/00251740610641454; Jones O, 2000, BRIT J MANAGE, V11, P341, DOI 10. 1111/1467-8551.00177; Joyce W. F., 2003, What really works: the 4+2 formula for sustained business success; LAKATOS Eva Maria, 1985, Fundamentos da metodologia científica; LIRA S. A., 2004, Análise de correlação: Abordagem Teórica e de construção dos co ficientes com aplicações; Londsdale C., 1999, Supply Chain Management: an Internatio nal Journal, V4, P176; Mohrman S. A., 1995, EMPL RELAT, V17, P26, DOI 10.1108/01 425459510086866; Nunnally J. C., 1994, Psychrometric theory; PETERAF MA, 1993, S TRATEGIC MANAGE J, V14, P179, DOI 10.1002/smj.4250140303; POWELL TC, 1995, STRAT EGIC MANAGE J, V16, P15, DOI 10.1002/smj.4250160105; PRAHALAD CK, 1990, HARVARD BUS REV, V68, P79; Ross J.E, 1993, Total Quality Management: Text, Cases and Rea dings; Sale ML, 2003, INT J PROD RES, V41, P829, DOI 10.1080/0020754031000065520 ; Sila I, 2007, J OPER MANAG, V25, P83, DOI 10.1016/j.jom.2006.02.003; Slack N.,

2002, istração da Produção; Taylor F., 1911, The principles of scientific manageme nt; Upton D, 1998, INT J OPER PROD MAN, V18, P1101, DOI 10.1108/0144357981023168 8; VENKATRAMAN N, 1986, ACAD MANAGE REV, V11, P801; VUPPALAPATI K, 1995, INT J O PER PROD MAN, V15, P84, DOI 10.1108/01443579510083686; WILLIAMSON O., 1985, The economic institution of capitalism: firms, markets, relational contracting; Will iamson O.E., 1975, MARKETS HIERARCHIES; Womack J., 1996, Lean thinking: banish w aste and create wealth in your corporation 48 0 3 1 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 12 2011 8 4 395 411 10.1590/S1807-76922011000400004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000400004 J Martins, Rafael D Almeida Fair trade practices in the Nort hwest Brazilian Amazon BAR - Brazilian istration R eview English research-article fair trade; sustainable development; Ban iwa; basket-making; Northwest Amazon This paper descr ibes and analyzes the Arte Baniwa project, a sustainable development project bas ed on the production and commercialization of Baniwa indigenous basketwork with the of the Instituto Socioambiental (ISA), a major NGO in Brazil. The pr oject seeks to enhance the value of the Baniwa basket-making tradition, increase production within the limits of the sustainable use of natural resources, gener ate income for indigenous producers and their political associations, and train indigenous leadership in the skills of business management. The methodology enco mes a literature review on fair trade and builds upon ethnographic and parti cipative research methods. The narrative and analysis of the case study comprise a framework that is two-fold: first, it looks at existing inter-organizational tiers between actors and identifies the presence of two different logics within the project; second, it encomes the reality of many emerging fair trade init iatives in Brazil which harness market forces to pursue local sustainable develo pment. The paper argues that ISA has acted as a boundary organization by communi cating, translating and mediating between traditional (indigenous) knowledge and Western culture. By doing so, it was able to mobilize the project s capacity to promote sustainable development. [Martins, Rafael D Almeida] Universidade Estadual de Campinas, Brazil Martins, Rafael/0000-0002-2937-6170 Alcadipani Rafael, 2010, Cad. EBAPE.BR, V8, P92, DOI 10.1590/S1679-39512010000100007; Moore G, 2004, J BUS ETHICS, V53, P73, DOI 10.1023/B:BUSI.0000039400.57827.c3; Folke C, 2002, AMBIO, V31, P437, DOI 10.163 9/0044-7447(2002)031[0437:RASDBA]2.0.CO;2; Goodman MK, 2004, POLIT GEOGR, V23, P 891, DOI 10.1016/j.polgeo.2004.05.013; Brown H, 2009, MITIG ADAPT STRAT GL, V1 4, P513, DOI 10.1007/s11027-009-9183-8; Lehtonen M, 2004, ECOL ECON, V49, P199, DOI 10.1016/j.ecolecon.2004.03.019; Cash DW, 2003, P NATL ACAD SCI USA, V100, P8 086, DOI 10.1073/pnas.1231332100; Guston DH, 2001, SCI TECHNOL HUM VAL, V26, P39 9; Renard MC, 2003, J RURAL STUD, V19, P87, DOI 10.1016/S0743-0167(02)00051-7; R aynolds LT, 2002, SOCIOL RURALIS, V42, P404, DOI 10.1111/1467-9523.00224; Weber ER, 2008, PUBLIC REV, V68, P334, DOI 10.1111/j.1540-6210.2007.00866.x; Mil ler C, 2001, SCI TECHNOL HUM VAL, V26, P478; Bresler R., 2002, 20 experiências de gestão pública e cidadania, P48; Martins Rafael D Almeida, 2009, Interações (Campo Grand e), V10, P207, DOI 10.1590/S1518-70122009000200008; França C. L., 2003, Comércio ético e solidário no Brasil, P5; FRANÇA FILHO G. C, 2003, Revista de istração Pública, V37 , P11; França G. C. Filho, 2001, Organizações & Sociedade, V8, P1; França G. C. Filho, 2 002, Bahia Análise & Dados, V12, P4; Geertz C, 1973, A interpretação das culturas; Gee rtz Clifford, 1983, Local Knowledge. Further Essays in Interpretive Anthropology ; Guston David, 2000, Between Politics and Science. Assuring the Integrity and P roductivity of Research; Kates RW, 2001, SCIENCE, V292, P641, DOI 10.1126/scienc e.1059386; Kickert Walter J.M., 1997, Managing complex networks: strategies for the public sector; Raynolds L. T., 2007, Fair trade: the challenges of transform ing globalization, P15; Martins R. D. A., 2009, istração Pública & Governança Socia l, V1, P44; Martins Rafael D Almeida, 2010, Rev. . Pública, V44, P559, DOI 10.1 590/S0034-76122010000300002; Nussbaum Martha, 1993, QUALITY LIFE; Raynolds L. T. , 2000, Agriculture and Human Values, V17, P297, DOI 10.1023/A:1007608805843; RA YNOLDS L. T., 2007, Fair trade: the challenges of transforming globalization; Sa

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of this paper is to discuss the subordination of istrative theories based o n market relations, which leads us to a single model of organization, namely the enterprise. This is a theoretical essay which presents eight proposals in order to contribute to management education and research that can promote knowledge b uilding and encourage the acknowledgement of other ways of organizing, while als o respecting the historical creation of different contexts. We seek to systemati ze the criticism from important authors of the social sciences in Brazil, to hel p create other options for theorizing in management studies. Universidade Federal do Rio Grande do Sul, Brazil; [Vieira, Marcelo Milano Falcão] Fundação Getúlio Vargas, Brazil ABRAHAM Y. M., 2006, Soc iologie de l entreprise, P323; Ibarra-Colado E, 2006, ORGANIZATION, V13, P463, D OI 10.1177/1350508406065851; Böhm S, 2006, Repositioning organization theory: impo ssibilities and strategies; Bourdieu P., 2001, Contrafogos 1 and 2; BURRELL G., 1979, Sociological paradigms and organisational analysis; CARVALHO C, 2003, ORGA N SOC, V10, P185; CHANLAT J.-F., 1999, Ciências sociais e management: reconciliand o o econômico e o social; Clegg S, 1980, Organization, class and control; COOPER R , 1988, ORGAN STUD, V9, P91, DOI 10.1177/017084068800900112; Evrard Y., 2004, Le management des entreprises artistiques et culturelles, P1; França Filho Genauto C arvalho de, 2010, Organ. Soc., V17, P175, DOI 10.1590/S1984-92302010000100010; F reire P, 2005, Pedagogia da autonomia: saberes necessários à prática educativa; FURTAD O C., 1974, O mito do desenvolvimento econômico; Heidegger M., 2006, O ser e o tem po; Ibarra-Colado E., 2010, CRIT PERSPECT, V6, P86; Iuliano S., 2008, Flinders U niversity Languages Group Online Review, V3, P1; Misoczky Maria Ceci, 2006, Cad. EBAPE.BR, V4, P01, DOI 10.1590/S1679-39512006000300002; MOTTA F. C. P., 1997, C ultura organizacional e cultura brasileira; Motta F. C. P., 1997, CULTURA ORG CU LTURA, P25; Pesqueux Y., 1999, Le gouvernement d entreprise; RAMOS A. G., 1981, A nova ciência das organizações: uma reconceituação da riqueza das nações; Ramos AG, 1958, RE UCAO SOCIOLOGICA; RIBEIRO D, 1969, A universidade necessária; SANTOS Boaventura de Sousa, 2002, A globalização e as ciências sociais; SANTOS Boaventura de Souza, 2001, Pela mão de Alice: o social e o político na pós-modernidade; SOLÉ A., 2000, Créateurs de m ondes: nos possibles, nos impossibles; SOLÉ A., 2008, Repenser l entreprise: saisi r ce qui commence, vingt regards sur une idée neuve, P27; TRAGTENBERG M., 1971, Re vista de istração de Empresas, V11, P7; Vieira M. M. F., 2007, As organizações cult urais: estrutura teórica para uma outra perspectiva de pesquisa; 2006, A inevitável conversação entre estudos organizacionais e istração pública. Reflexões a partir de uma agenda de pesquisa; 2005, What is international management? A critical analysis 31 1 1 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2011 8 4 454 467 10.1590/S1807-76922011000400007 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922011000400007 J Carneiro, Jorge BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2011 8 3 223 224 10.1590/S1807-76922011000300001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922011000300001 J Santos, Cristiane Pizzutti dos; Fernandes, Daniel Von der Heyde Perceptions of justice after recovery efforts in internet purchasing: the impact on consumer trust and loyalty toward retailing sites and online shopping in gen eral BAR - Brazilian istration Review English research-article recovery efforts; consumer trust; loyalty; internet purc hasing The main goal of this paper is to extend the tra ditional theoretical model of service recovery to the online purchasing environm ent by investigating the impact of perceptions of justice after recovery efforts toward unsatisfactory Internet purchasing on customer trust and loyalty. The au thors develop a theoretical model focusing on interrelationships among complaint handling evaluations, quality of prior experience, familiarity, trust, perceive d value and loyalty. To test this model, 3,339 customers from all over Brazil wh o had been engaged in complaint processes about online purchases within the past 6 months answered an online questionnaire. Findings indicate that interpersonal

treatment by the e-retailer improves consumer perceptions of the online recover y process. Consumer trust in the firm s website is strongly influenced by satisf action with complaint handling, familiarity and the quality of prior experiences with the website, while consumer trust in Internet shopping is mainly affected by familiarity and the quality of prior experiences with Internet purchasing. Th ese two dimensions of trust are distinct and represent discrete facets, as they do not impact each other. Moreover, repurchase intentions and word-of-mouth comm unication are influenced by consumer trust. [Fernand es, Daniel Von der Heyde] Erasmus University Rotterdam, Netherlands; [Santos, Cr istiane Pizzutti dos] Universidade Federal do Rio Grande do Sul, Brazil Ahmad S., 2002, MANAG SERV QUAL, V12, P19, DOI 10.1108/09604520210415362; GERBIN G DW, 1988, J MARKETING RES, V25, P186, DOI 10.2307/3172650; Milne GR, 1999, J I NTERACT MARK, V13, P5, DOI 10.1002/(SICI)1520-6653(199924)13:1<5::AID-DIR2>3.0.C O;2-9; WESTBROOK RA, 1987, J MARKETING RES, V24, P258, DOI 10.2307/3151636; Chio u JS, 2004, INFORM MANAGE-AMSTER, V41, P685, DOI 10.1016/j.im.2003.08.006; Singh J, 2000, J ACAD MARKET SCI, V28, P150, DOI 10.1177/0092070300281014; Blodgett J G, 1997, J RETAILING, V73, P185, DOI 10.1016/S0022-4359(97)90003-8; Shankar V, 2 003, INT J RES MARK, V20, P153, DOI 10.1016/S0167-8116(03)00016-8; Smith AK, 199 9, J MARKETING RES, V36, P356, DOI 10.2307/3152082; Lee MKO, 2001, INT J ELECTRO N COMM, V6, P75; Sirdeshmukh D, 2002, J MARKETING, V66, P15, DOI 10.1509/jmkg.66 .1.15.18449; Nooteboom B, 1997, ACAD MANAGE J, V40, P308, DOI 10.2307/256885; Li ao H, 2007, J APPL PSYCHOL, V92, P475, DOI 10.1037/0021-9010.92.2.475; Harris LC , 2004, J RETAILING, V80, P139, DOI 10.1016/j.jretai.2004.04.002; McKnight DH, 2 002, INFORM SYST RES, V13, P334, DOI 10.1287/isre.13.3.334.81; Grabner-Krauter S , 2003, INT J HUM-COMPUT ST, V58, P783, DOI 10.1016/S1071-5819(03)00043-0; GOODW IN C, 1992, J BUS RES, V25, P149, DOI 10.1016/0148-2963(92)90014-3; Reichheld FF , 2000, HARVARD BUS REV, V78, P105; MAYER RC, 1995, ACAD MANAGE REV, V20, P709, DOI 10.2307/258792; BETTMAN JR, 1980, J CONSUM RES, V7, P234, DOI 10.1086/208812 ; Garbarino E, 1999, J MARKETING, V63, P70, DOI 10.2307/1251946; Webster C, 1998 , J BUS RES, V41, P153, DOI 10.1016/S0148-2963(97)00004-0; Tax SS, 1998, J MARKE TING, V62, P60, DOI 10.2307/1252161; Pavlou PA, 2003, INT J ELECTRON COMM, V7, P 101; ALBA JW, 1987, J CONSUM RES, V13, P411, DOI 10.1086/209080; Moreau , 2001 , J MARKETING RES, V38, P14, DOI 10.1509/jmkr.38.1.14.18836; Gefen D, 2000, OMEG A-INT J MANAGE S, V28, P725, DOI 10.1016/S0305-0483(00)00021-9; Agustin C, 2005, J MARKETING RES, V42, P96, DOI 10.1509/jmkr.42.1.96.56961; Berry LL, 1991, Mark eting services: competing through quality; BITNER MJ, 1990, J MARKETING, V54, P7 1, DOI 10.2307/1252174; Broekhuizen T., 2006, Understanding channel purchase int entions: measuring online and offline shopping value perception (Unpublished doc toral thesis); Byrne B. M., 1994, Structural equation modeling with EQS and EQSWindows: basic concepts, applications, and programming; Chen S. C., 2003, Inform ation Technology & Management, V4, DOI 10.1023/A:1022962631249; Clemmer E. C, 19 88, The role of fairness in customer satisfaction with services; Dube L, 1998, P SYCHOL MARKET, V15, P775, DOI 10.1002/(SICI)1520-6793(199812)15:8<775::AID-MAR4> 3.0.CO;2-#; Folger Robert, 1998, ORG JUST HUM RES MAN; Forbes L. P., 2005, J SER V MARK, V19, P280, DOI 10.1108/08876040510609907; FORNELL C, 1981, J MARKETING R ES, V18, P39, DOI 10.2307/3151312; HAIR J. F, 1998, Multivariate Data Analysis; Holloway BB, 2005, J INTERACT MARK, V19, P54, DOI 10.1002/dir.20043; Holloway Be tsy B, 2003, J SERV RES-US, V6, P92, DOI 10.1177/1094670503254288; Jarvenpaa S., 2003, Information Technology and Management, V1, P45; KELLEY SW, 1993, J RETAIL ING, V69, P429, DOI 10.1016/0022-4359(93)90016-C; Kumar N, 1996, HARVARD BUS REV , V74, P92; Lohse G., 2000, J INTERACTIVE MARKET, V14, P15, DOI 10.1002/(SICI)15 20-6653(200024)14:1<15::AID-DIR2>3.0.CO;2-C; Mattila A., 2004, J SERV RES-US, V6 , P336, DOI DOI 10.1177/1094670503262947; Messick D., 1983, Equity theory: psych o and socio perspectives; MORGAN RM, 1994, J MARKETING, V58, P20, DOI 10.2307/12 52308; Nasir A., 2004, Journal of Consumer Satisfaction, Dissatisfaction and Com plaining Behavior, V17, P68; Nijssen E, 2003, J ACAD MARKET SCI, V31, P46, DOI 1 0.1177/0092070302238604; OLIVER RL, 1989, J MARKETING, V53, P21, DOI 10.2307/125 1411; Ribbink D., 2004, MANAG SERV QUAL, V14, P446, DOI DOI 10.1108/096045204105 69784; Smith AK, 1998, J SERV RES-US, V1, P65, DOI DOI 10.1177/10946705980010010 6; Suk K., 2004, The effect of usage situation familiarity on memory, brand retr

ieval, and consideration (Unpublished report/2004); Sultan F., 2002, Determinant s and role of trust in e-business: a large-scale empirical study [Working Paper Nº 4282-02]; Thibaut J., 1975, Procedural justice: a psychological analysis; Warri ngton TB, 2000, COMPETITIVENESS REV, V10, P160, DOI 10.1108/eb046409; Weun S., 2 004, J SERV MARK, V18, P133, DOI DOI 10.1108/08876040410528737; Yoh E, 2003, PSY CHOL MARKET, V20, P1095, DOI 10.1002/mar.10110; Yoon S. J, 2002, J INTERACT MARK , V16/2, P47, DOI DOI 10.1002/DIR.10008; Zeithaml VA, 1996, J MARKETING, V60, P3 1, DOI 10.2307/1251929; Zemke R., 2001, Executive Excellence, V18, P3; 2002, The impact of complaint handling on consumer s trust and loyalty in the context of relational services exchanges 63 1 1 1 5 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 09 2011 8 3 225 246 10.1590/ S1807-76922011000300002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000300002 J Botelho, Delane; Bourguignon, Milber Fernandes Morais Fosterin g linkages between transnational corporations and small to medium-sized enterpri ses in Brazil BAR - Brazilian istration Review English research-article business linkages; transnational corporations; s mall and medium enterprises; regional development When large Transnational Corporations (TNCs) enter a host country, consequent de velopment of local Small and Medium Enterprises (SMEs) is expected. The public s ector may play an important role by fostering Business Linkages (BL), by which T NCs establish purchasing relationships with local SMEs. This article was motivat ed by growing attention in literature to the interaction between economic develo pment and the ability of companies to absorb and disseminate competences. Its pu rpose is to understand the role of public policy programs that promote BLs for d evelopment by: (a) analyzing actions and programs developed by public and privat e institutions to foster BL in Brazil; (b) discovering the participants benefit s from such actions and programs; and (c) identifying opportunities for public s ector promotion of BL. The research design was a multiple case study which analy zed Supplier Development Projects in five Brazilian states. Results indicate tha t public policies may complement overall development as well as industrial polic y, which is related to capacity building, stimulating technology transfer, and, more broadly, promoting a business friendly environment able to attract investme nt for development, calling for a regional and sub-regional approach for a count ry the size of Brazil. [Bourguignon, Milber Fernandes M orais] Fundação Getúlio Vargas, Brazil; [Botelho, Delane] Fundação Getúlio Vargas, Brazil Almeida A., 2007, The Brazilian case on international good practices on TMC-SME linkages; Girma S, 2008, CAN J ECON, V41, P320; Gereffi G, 2005, REV INT POLIT E CON, V12, P78, DOI 10.1080/09692290500049805; Krause DR, 2007, J OPER MANAG, V25 , P528, DOI 10.1016/j.jom.2006.05.007; Dunning JH, 2008, ASIA PAC J MANAG, V25, P573, DOI 10.1007/s10490-007-9074-z; Battat J., 1996, Suppliers to multinational s: linkages programs to strengthen local companies in developing countries; Born stein L, 2003, PUBLIC DEVELOP, V23, P393, DOI 10.1002/pad.291; Bourguignon Milber Fernandes Morais, 2009, Rev. . Pública, V43, P1407, DOI 10.1590/S0034-7 6122009000600009; Fortanier F, 2007, TRANSNATIONAL CORPOR, V16, P41; Giroud A, 2 007, INT BUS REV, V16, P159, DOI 10.1016/j.ibusrev.2006.11.003; Giroud A., 2006, Multinationals, clusters and innovation: does public policy matter?, P111; Giro ud A, 2007, ELGAR ORIG REF, P266; Ivarsson I., 2004, OXFORD DEV STUDIES, V32, P2 41, DOI 10.1080/13600810410001699975; Jenkins B., 2007, Business linkages: lesso ns, opportunities and challenges; Jeppesen S., 2004, BUSINESS STRATEGY EN, V13, P261, DOI DOI 10.1002/BSE.410; Kumar Sameer, 2008, Information.Knowledge.Systems Management, V7; Lall S., 2004, EUR J DEV RES, V16, P447, DOI DOI 10.1080/095788 1042000266589; Lall S., 2002, TRANSNATIONAL CORPOR, V11, P39; Moran T. H., 2006, Harnessing foreign direct investment: policies for developed and developing cou ntries; Neves M. F., 2010, Marketing methods to improve company strategy; Noguei ra C., 2001, Métodos e técnicas de avaliação: novos contributos para a prática e investigação P1; Scott-Kennel J., 2007, MANAGE INT REV, V 47 , P1; Shen X., 2008, Lin king local suppliers to multinationals: how can governments play a useful role?; YIN R.K, 2005, Case study research: design and methods; 2008, Anuário do trabalho

na micro e pequena empresa 2008; 2001, World Investiment Report 2001; 2010, 200 9 statistics report; 2005, Os investimentos das multinacionais no Brasil, panora ma histórico, tendências recentes e o desafio do desenvolvimento com promoção de direito s; 2008, Policies promoting MNEs linkages in host economies: a comparison betwee n Brazil and Malaysia; 2006, Good practices in the promotion of businesses linka ges from an operational perspective: evidence from the field 30 0 0 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 09 2011 8 3 247 265 10.1590/S1807-76922011000300003 Management SciELO B razil Business & Economics SCIELO:S1807-76922011000300003 J Brei, Vinícius Andrade; D Avila, Lívia; Camargo, Luis Felipe; Engels, Julian a The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis BAR - Brazilian istration Review English research-article standardization; adaptat ion; marketing; performance; meta-analysis This art icle analyzes the relationship between strategies of standardization and adaptat ion of the marketing mix and performance in an international context. We carried out a meta-analysis on a sample of 23 studies published between 1992 and 2010. The sample was analyzed based on measures of the effect size (ES) - or the stren gth of the relation (Wolf, 1986) - between standardization/adaptation and perfor mance. The results suggest the existence of a medium strength (ES ranging from . 133 to .209) for the relationship considered. The results the existence of a positive impact of both marketing mix adaptation and standardization on per formance. However, our results suggest that companies should slightly emphasize the marketing mix adaptation (ES mean = .168) instead of standardizing it (ES me an = .134) when entering in a new international market. Results also indicate th at, among the adaptation choices, price (ES = .209) should be the first element of the marketing mix to be adapted, followed by promotion (ES = .155), product ( ES = .154), and distribution (ES = .141). Finally, we suggest some new research paths, such as the use of quantitative methods to compare degrees of adaptation to be applied to different segments, regions, and sectors, among other suggestio ns. [D Avila, Lívia] Universidade do Vale do Rio dos S inos, Brazil; [Camargo, Luis Felipe] Universidade do Vale do Rio dos Sinos, Braz il; [Brei, Vinícius Andrade] Universidade Federal de Santa Catarina, Brazil; [Enge ls, Juliana] Pontifícia Universidade Católica do Rio Grande do Sul, Brazil BREI, VINICIUS/O-2596-2013 BREI, VINICIUS/0000-0002-0502-4533 Amine L. S., 2001, European Journal of Marketing, V20, P21; Ang Z., 2007, J KNOWLEDGE MA NAGEME, V11, P5, DOI 10.1108/13673270710738889; Ryans JK, 2003, INT MARKET REV, V20, P588, DOI 10.1108/02651330310505204; Ozsomer A, 2004, INT J RES MARK, V21, P397, DOI 10.1016/j.ijresmar.2004.06.003; Laroche M, 2001, J INT BUS STUD, V32, P249, DOI 10.1057/palgrave.jibs.8490951; Calantone RJ, 2004, J PROD INNOVAT MANA G, V21, P185, DOI 10.1111/j.0737-6782.2004.00069.x; WALTERS PGP, 1986, J INT BUS STUD, V17, P55, DOI 10.1057/palgrave.jibs.8490424; Dow D, 2006, J INT BUS STUD, V37, P212, DOI 10.1057/palgrave.jibs.8400189; Lee C, 2004, INT MARKET REV, V21, P321, DOI 10.1108/02651330410539648; Zou SM, 2002, J MARKETING, V66, P40, DOI 1 0.1509/jmkg.66.4.40.18519; Francis J, 2004, INT MARKET REV, V21, P474, DOI 10.11 08/02651330410547153; Lages LF, 2005, EUR J MARKETING, V39, P755, DOI 10.1108/03 090560510601752; SORENSON RZ, 1975, HARVARD BUS REV, V53, P38; Okazaki S, 2006, J ADVERTISING, V35, P17, DOI 10.2753/JOA0091-3367350302; CAVUSGIL ST, 1993, J IN T BUS STUD, V24, P479; Shoham A, 1999, J INT MARKETING, V7, P24; ELINDER E, 1965 , J MARKETING, V29, P7, DOI 10.2307/1249253; Lages LF, 2008, INT MARKET REV, V25 , P584, DOI 10.1108/02651330810904107; KAPLAN RS, 1992, HARVARD BUS REV, V70, P7 1; Schilke O, 2009, J INT MARKETING, V17, P24; Chung HFL, 2009, EUR J MARKETING, V43, P794, DOI 10.1108/03090560910947052; CAVUSGIL ST, 1994, J MARKETING, V58, P1, DOI 10.2307/1252247; Viswanathan NK, 2007, INT MARKET REV, V24, P46, DOI 10. 1108/02651330710727187; SZYMANSKI DM, 1993, J MARKETING, V57, P1; Lim LKS, 2006, J INT BUS STUD, V37, P499, DOI 10.1057/palgrave.jibs.8400206; Calantone RJ, 200 6, J BUS RES, V59, P176, DOI 10.1016/j.jbusres.2005.05.001; Gupta AK, 2001, ACAD MANAGE EXEC, V15, P45; Leonidou LC, 2002, J BUS RES, V55, P51, DOI 10.1016/S014 8-2963(00)00133-8; ROOSTAL I, 1963, J MARKETING, V27, P15, DOI 10.2307/1248640;

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etween corporate headquarters and foreign subsidiaries. A multiple case study of Brazilian subsidiaries of three multinational corporations using in-depth inter views, based on a conceptual model consisting of four propositions, was conducte d to identify factors linked to the knowledge transfer process and to assess the ir influence on that transfer. The first proposition tries to assess explicit kn owledge, primarily through the use of IT tools; the second analyzes the role of the subsidiary within the corporate network and how it influences the degree of knowledge sharing. The third assesses the influence of subsidiary absorptive cap acity and the fourth analyzes the impact of worker exchange programs on knowledg e sharing between headquarters and foreign subsidiaries. Study results confirm t he four propositions and enable the identification of relationships between fact ors, especially explicit knowledge and worker expatriation as complementary fact ors in knowledge transfer strategies. [Vilela Junior, Dalton Chaves] Fundação Centro de Análise, Pesquisa e Inovação Tecnológica, Brazil; [Vargas, Lilia Maria] Universidade Federal do Rio Grande do Sul, Brazil; [Schreiber, Dus an] Universidade FEEVALE, Brazil; [Maçada, Antonio Carlos Gastaud] Universidade Fe deral do Rio Grande do Sul, Brazil Maçada, Antonio Carlos Gas taud/0000-0002-8849-0117 Simonin BL, 2004, J INT BUS STUD, V35, P407, DOI 10.1057/palgrave.jibs.8400091; Monteiro LF, 2008, ORGAN SCI, V19, P90, DOI 10.1 287/orsc.1070.0264; Lane PJ, 2001, STRATEGIC MANAGE J, V22, P1139, DOI 10.1006/s mj.206; Scott JE, 2000, J MANAGE INFORM SYST, V17, P81; Grant RM, 1996, STRATEGI C MANAGE J, V17, P109, DOI 10.1002/smj.4250171110; Gupta AK, 2000, STRATEGIC MAN AGE J, V21, P473, DOI 10.1002/(SICI)1097-0266(200004)21:4<473::AID-SMJ84>3.0.CO; 2-I; Frost TS, 2001, STRATEGIC MANAGE J, V22, P101, DOI 10.1002/1097-0266(200101 )22:2<101::AID-SMJ155>3.0.CO;2-G; Zahra SA, 2002, ACAD MANAGE REV, V27, P185, DO I 10.5465/AMR.2002.6587995; Bjorkman I, 2007, J INT BUS STUD, V38, P430, DOI 10. 1057/palgrave.jibs.8400267; Bjorkman I, 2004, J INT BUS STUD, V35, P443, DOI 10. 1057/palgrave.jibs.8400094; Noorderhaven N, 2009, J INT BUS STUD, V40, P719, DOI 10.1057/jibs.2008.106; Dhanaraj C, 2004, J INT BUS STUD, V35, P428, DOI 10.1057 /palgrave.jibs.8400098; Henard DH, 2006, RES TECHNOL MANAGE, V49, P41; Faems D, 2007, ORGAN STUD, V28, P1699, DOI 10.1177/0170840606082222; Malhotra A, 2005, MI S QUART, V29, P145; Lane PJ, 1998, STRATEGIC MANAGE J, V19, P461, DOI 10.1002/(S ICI)1097-0266(199805)19:5<461::AID-SMJ953>3.3.CO;2-C; Garavelli AC, 2002, TECHNO VATION, V22, P269, DOI 10.1016/S0166-4972(01)00009-8; Minbaeva D, 2003, J INT BU S STUD, V34, P586, DOI 10.1057/palgrave.jibs.8400056; Murovec N, 2009, TECHNOVAT ION, V29, P859, DOI 10.1016/j.technovation.2009.05.010; Mudambi R, 2004, J INT B US STUD, V35, P385, DOI 10.1057/palgrave.jibs.8400093; Tsoukas H, 1996, STRATEGI C MANAGE J, V17, P11; Foss NJ, 2004, J INT BUS STUD, V35, P340, DOI 10.1057/palg rave.jibs.8400; Martin X, 2003, J INT BUS STUD, V34, P356, DOI 10.1057/palgrave. jibs.8400037; ZANDER U, 1995, ORGAN SCI, V6, P76, DOI 10.1287/orsc.6.1.76; Asaka wa K, 2001, R&D MANAGE, V31, P1, DOI 10.1111/1467-9310.00192; Huber GP, 1991, OR GAN SCI, V2, P88, DOI 10.1287/orsc.2.1.88; Spender JC, 1996, STRATEGIC MANAGE J, V17, P45, DOI 10.1002/smj.4250171106; Rugman AM, 2001, STRATEGIC MANAGE J, V22, P237, DOI 10.1002/smj.153; Birkinshaw JM, 1995, J INT BUS STUD, V26, P729, DOI 10.1057/palgrave.jibs.8490818; Boehe Dirk Michael, 2007, Rev. . empres., V47, P33, DOI 10.1590/S0034-75902007000100004; Brown JS, 1991, ORGAN SCI, V2, P40, D OI 10.1287/orsc.2.1.40; COHEN WM, 1990, SCI QUART, V35, P128, DOI 10.2307/ 2393553; CONSONI F., 2004, Da tropicalização ao projeto de veículos: um estudo das com petências em desenvolvimento de produtos nas montadoras de automóveis no Brasil; Cor no F., 1999, J MANAGEMENT GOVERNA, V3, P379, DOI DOI 10.1023/A:1009936712733; Cr iscuolo P., 2004, R & D internationalisation and knowledge transfer: impact on M NEs and their home countries; Daghfous A., 2004, LEARNING ORG, V11, P67, DOI 10. 1108/09696470410515733; DAVENPORT T. H., 1998, Conhecimento empresarial; FORCADE LL F., 2002, KNOWLEDGE PROCESS MA, V9, P162, DOI 10.1002/kpm.143; Gomes Rogério, 2 003, Gest. Prod., V10, P267, DOI 10.1590/S0104-530X2003000300004; Hiratuca C., 2 005, SAO PAULO PERSPECTIV, V19, P105, DOI 10.1590/S0102-88392005000100009; Birki nshaw J, 1998, ACAD MANAGE REV, V23, P773, DOI 10.2307/259062; Keller R., 1990, ACAD MANAGEMENT EXEC, V4, P33; Lee T. W., 1998, Using qualitative methods in org anizational research; LI D, 2009, REV INOVACAO SAP, V6, P139; Lyles MA, 1996 , J INT BUS STUD, V27, P877, DOI 10.1057/palgrave.jibs.8490155; Narteh Bedman, 2

008, Journal of Knowledge Management, V12, DOI 10.1108/13673270810852403; NONAKA I., 1997, Criação de conhecimento na empresa: como as empresas japonesas geram a di nâmica da inovação; OLIVEIRA JR. M.M., 2009, Revista de istração, V44, P285; Orr S., 1999, Management Decision, V37, P356, DOI 10.1108/00251749910269401; Yongtae Par k, 2005, Journal of Knowledge Management, V9, DOI 10.1108/13673270510610314; Pol anyi M., 1983, TACIT DIMENSION; Song JY, 2008, J INT BUS STUD, V39, P291, DOI 10 .1057/palgrave.jibs.8400348; Spender JC, 1996, STRATEGIC MANAGE J, V17, P5; Szul anski G, 1996, STRATEGIC MANAGE J, V17, P27, DOI 10.1002/smj.4250171105; Yin R. K., 2001, Estudo de caso: planejamento e método; 2001, Local systems of innovation in Brazil, development and transnational corporations: a preliminary assessment based on empirical results of a research project 56 0 0 2 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2011 8 3 288 304 10.1590/S1807-76922011000300005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000300005 J Lucch, Melissa; Bianco, Mônica de Fátima; Lourenção, Paulo Tadeu de Mello Work in multidisciplinary teams: a study about mobilization of knowledge and lea rning in an organization of complex products BAR - Br azilian istration Review English research-article knowledge; learn ing; interaction; mobilization; teamwork This art icle, the result of a Master s thesis, has as the main objective to investigate how trainee-engineers from the Advanced Training Program for Engineers (ATPE), f rom a Brazilian organization called Challenge, working in multidisciplinary team s with the help of mentors, interact and mobilize their knowledge, resulting in learning. To accomplish this, a Theoretical Reference Model based on the studies of Nonaka and Takeuchi (1997); Crossan, Lane and White (1999); Choo (2000, 2001 ); Garvin (2002); Schwartz (2003); Zietsma, Winn, Branzei and Vertinsky (2002); Senge (2006) and Castañeda, Rios (2007) and Pérez-Acosta (2005) was built. The data of this qualitative study case was garnered by an open questionnaire, individual interviews and questionnaires with a closed scale, applied in October and Novem ber of 2008. The results show that ATPE is seen as a proper driver of the mobili zation, interaction and exchange of knowledge between trainee-engineers and ment ors, resulting in learning at individual and group levels. Mentors are professio nals that stimulate attention, autonomy and promote integration in an environmen t that simulates the business one. These aspects were seen as facilitators of th e interaction and learning in ATPE. At the end, 18 notions were related to learn ing in ATPE and appear portrayed in an Empirical Representation done by authors. [Bianco, Mônica de Fátima] Universidade Federal do Espírito Santo, Brazil; [Lourenção, Pau lo Tadeu de Mello] Universidade do Vale do Paraíba, Brazil; [Lucch, Melissa] Fundação Armando Álvares Penteado, Brazil Crossan MM, 1999, ACAD M ANAGE REV, V24, P522, DOI 10.5465/AMR.1999.2202135; Kvale S, 2006, QUAL INQ, V12 , P480, DOI 10.1177/1077800406286235; Badaracco J., 1991, The knowledge link: Ho w firms compete through strategic alliances; Brannen J., 2004, QUALITATIVE RES P RAC, P312; Castaneda D., 2007, ELECT J KNOWLEDGE MA, V5, P363; Castañeda D. I., 20 05, Revista Interamericana de Psicologia Ocupacional, V24, P1; Choo C., 2000, LI B MANAGEMENT, V21, P395, DOI 10.1108/01435120010342770; Choo C. W., 2004, J KNOW LEDGE MANAGEME, V8, P77, DOI 10.1108/13673270410567648; Choo C.W., 2001, ED TRAI NING, V43, P197, DOI 10.1108/EUM0000000005482; GARVIN D. A, 2002, Aprendizagem e m ação: um guia para transformar sua empresa em uma learning organization; GIL A.C., 1999, Métodos e técnicas de pesquisa social; GORZ A., 2005, O imaterial: conhecimen to, valor e capital; GORZ André, 2004, Misérias do presente, riqueza do possível; HARV EY D., 2007, Condição pós-moderna: uma pesquisa sobre as origens da mudança cultural; Ki edrowski P. J., 2006, Emerald Group Publishing Limited, V13, P369; Li M, 2003, J KNOWLEDGE MANAGEME, V7, P6, DOI DOI 10.1108/13673270310492903; NONAKA I., 1997, Criação de conhecimento na empresa: como as empresas japonesas geram a dinâmica da in ovação; PIMENTA Selma G., 2002, Docência no ensino superior; ROESCH S. M. A., 1999, Pr ojetos de estágio e de pesquisa em istração: guia para estágios, trabalhos de concl usão, dissertações e estudos de caso; Rozenfeld H., 2006, Gestão de Desenvolvimento de P rodutos: uma referência para a melhoria do processo; Rullani E., 2000, Multitudes, P1; RULLANI E., 2000, Multitudes, P87; Ryan Gery, 2000, HDB QUALITATIVE RES, P4

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7-6486.2005.00487.x; Base de dados [CD-ROM]; 2001, Guia Exame de boa cidadania c orporativa; 2003, Guia Exame de boa cidadania corporativa; 2004, Guia Exame de b oa cidadania corporativa; 2002, Guia Exame de boa cidadania corporativa 101 2 2 2 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2011 8 3 329 350 10.1590/S1807-76922011000300007 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000300007 J Carneiro, Jorge Editorial BAR - Br azilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2011 8 2 0 0 10.1590/S1807-76922011000200001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922011000200001 J Carneiro, Jorge; Rocha, Angela da; Silva, Jorge Ferreira da Determinants of export performance: a study of large brazilian manufacturing fir ms BAR - Brazilian istration Review English research-article export performance; international business; Brazil This research investigated the impact the external environment, firm characteris tics and firm strategy have on export performance. To this end, a survey was inistered to 448 large Brazilian exporters of manufactured products. A structura l equation modeling (SEM) approach was used to fit the conceptual model to empir ical data. An extensive set of procedures for the validation of measurement mode ls was used. Export performance exhibited a multidimensional structure and the m odel explained 76.6% and 40.1% of the observed variance of past export revenues and of past export profitability, respectively. [Rocha, Angela da] Pontifícia Universidade Católica do Rio de Janeiro, Brazil; [Silva, Jorge Ferreira da] Pontifícia Universidade Católica do Rio de Janeiro, Brazil; [Carneiro, Jorge] Pontifícia Universidade Católica do Rio de Janeiro, Brazil Aaby Nils-Erik, 1989, INT MARKET REV, V6, P7, DOI DOI 10.1108/EUM0000000001516; Matthyssens P, 1996, ADV INT MAR, V8, P85; Aulakh PS, 2000, ACAD MANAGE J, V43, P342, DOI 10.2307/1556399; CONANT JS, 1990, STRATEGIC MANAGE J, V11, P365, DOI 1 0.1002/smj.4250110504; PEARCE JA, 1987, ACAD MANAGE REV, V12, P658, DOI 10.2307/ 258071; KOGUT B, 1988, J INT BUS STUD, V19, P411, DOI 10.1057/palgrave.jibs.8490 394; RINDSKOPF D, 1988, MULTIVAR BEHAV RES, V23, P51, DOI 10.1207/s15327906mbr23 01_3; Shoham A, 1999, J INT MARKETING, V7, P24; Diamantopoulos A, 1999, INT MARK ET REV, V16, P444, DOI 10.1108/02651339910300422; POWELL TC, 1992, STRATEGIC MAN AGE J, V13, P119, DOI 10.1002/smj.4250130204; Diamantopoulos A, 2001, J MARKETIN G RES, V38, P269, DOI 10.1509/jmkr.38.2.269.18845; CAVUSGIL ST, 1994, J MARKETIN G, V58, P1, DOI 10.2307/1252247; SNOW CC, 1980, SCI QUART, V25, P317, DOI 10.2307/2392457; March JG, 1997, ORGAN SCI, V8, P698, DOI 10.1287/orsc.8.6.698; Hill CWL, 1996, J MANAGE STUD, V33, P429, DOI 10.1111/j.1467-6486.1996.tb00163.x ; Lages LF, 2005, J INT MARKETING, V13, P79, DOI 10.1509/jimk.13.3.79; ROBINSON RB, 1988, STRATEGIC MANAGE J, V9, P43, DOI 10.1002/smj.4250090105; Evans J, 2002 , J INT BUS STUD, V33, P515, DOI 10.1057/palgrave.jibs.8491029; Madsen TK, 1998, J INT MARKETING, V6, P82; BOLLEN K, 1991, PSYCHOL BULL, V110, P305, DOI 10.1037 /0033-2909.110.2.305; Zou SM, 1998, J INT MARKETING, V6, P37; Drogendijk R, 2006 , INT BUS REV, V15, P361, DOI 10.1016/j.ibusrev.2006.05.003; Knight G, 2004, INT MARKET REV, V21, P645, DOI 10.1108/02651330410568060; Lages LF, 2004, J INT MAR KETING, V12, P36, DOI 10.1509/jimk.12.1.36.25647; Fiegenbaum A, 1996, STRATEGIC MANAGE J, V17, P219, DOI 10.1002/(SICI)1097-0266(199603)17:3<219::AID-SMJ806>3.0 .CO;2-N; Leonidou LC, 2002, J BUS RES, V55, P51, DOI 10.1016/S0148-2963(00)00133 -8; MILLER CC, 1994, ACAD MANAGE J, V37, P1649, DOI 10.2307/256804; Hawawini G, 2003, STRATEGIC MANAGE J, V24, P1, DOI 10.1002/smj.278; Shoham A, 1998, J INT MA RKETING, V6, P59; Katsikeas CS, 2000, J ACAD MARKET SCI, V28, P493, DOI 10.1177/ 0092070300284003; Arbuckle JL, 2006, Amos 7.0 s Guide; Axinn C., 1988, Inte rnational Marketing Review, V5, P61; Axinn CN, 1996, ADV INT MAR, V8, P27; Barne y J. B., 1996, Gaining and sustaining competitive advantage; Beamish P. W., 1999 , MANAGE INT REV, V39, P37; Bijmolt T. H., 1994, J SMALL BUS MANAGE, V32, P69; C alof J. L., 1993, INT BUSINESS REV, V2, P97, DOI 10.1016/0969-5931(93)90007-J; C arneiro Jorge, 2007, BAR, Braz. . Rev., V4, P1, DOI 10.1590/S1807-76922007000

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chats was confirmed, raising the question of the possibility of it achieving ot her qualitative research techniques. [Nedwed-Machado, Fernanda] Universidade Federal do Rio Grande do Sul, Brazil; [Oliveira, Marta O livia Rovedder de] Universidade Federal do Rio Grande do Sul, Brazil; [BordeauxRego, Bruno] Universidade Federal do Rio Grande do Sul, Brazil; [Alves, Denise A vancini] Universidade Federal do Rio Grande do Sul, Brazil; [Slongo, Luiz Antoni o] Universidade Federal do Rio Grande do Sul, Brazil GUTMAN J, 1982, J MARKETING, V46, P60, DOI 10.2307/3203341; YOUNG S, 1975, J MAR KETING, V39, P72, DOI 10.2307/1250907; Parasuraman A, 2002, J ACAD MARKET SCI, V 30, P286, DOI 10.1177/009207002236906; Woodruff RB, 1997, J ACAD MARKET SCI, V25 , P139, DOI 10.1007/BF02894350; REYNOLDS TJ, 1988, J ADVERTISING RES, V28, P11; Comley P., 2002, Interactive Marketing, V4, P156, DOI 10.1057/palgrave.im.434017 4; Dibley A., 2001, J CONSUMER BEHAV, V1, P77, DOI 10.1002/cb.55; Felitti G., 20 07, Com 30,5 mil de usuários, Brasil se torna maior base do mundo do Messenger; Fl ores M. Neto, 2007, O valor para o cliente na educação superior; Freitas H, 2006, Pe squisa via web: reinventando o papel e a ideia de pesquisa; Gengler C.E., 1995, INT J RES MARK, V12, P245, DOI DOI 10.1016/0167-8116(95)00024-V; ter Hofstede F, 1998, INT J RES MARK, V15, P37, DOI 10.1016/S0167-8116(97)00029-3; Holbrook M. B, 1999, Consumer value. A framework for analysis and research; Ikeda A. A., 200 4, Revista de istração Mackenzie, V5, P197; Malhotra N. K., 2006, Pesquisa de m arketing: Uma orientação aplicada; MANN C, 2004, Internet communication and qualitat ive research: a handbook for researching online; PRIMO A. F. T., 2001, Educação, VXX IV, P127; Reynolds T., 1995, Journal of Advertising Research, V35, P155; Ribas J . R., 2008, Encontro de Marketing; Rokeach M., 1973, NATURE HUMAN VALUES; SHETH J. N., 2001, Comportamento do cliente: indo além do comportamento do consumidor; S ilveira T. da, 2003, Encontro Nacional da Associação Nacional de Pós-Graduação e Pesquisa em istração; Veludo-de-Oliveira T. M., 2006, QUALITATIVE MARKET R, V9, P297, DO I DOI 10.1108/13522750610671707; ZEITHAML VA, 1988, J MARKETING, V52, P2, DOI 10 .2307/1251446; 2003, Altera dispositivos do regulamento aprovado pelo Decreto no 2.314, de 4 de setembro de 1997, que dispõe sobre a padronização, a classificação, o regi stro, a inspeção, a produção e a fiscalização de bebidas; 2007, 2004-2006 research prioritie s: a guide to msi research programs and procedures 26 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2011 8 2 150 167 10.1590/S1807-76922011000200003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000200003 J Ferreira, Manuel Portugal; Armagan, Sungu Using social net works theory as a complementary perspective to the study of organizational chang e BAR - Brazilian istration Review English research-article organizational change; social networks This paper contributes to the literature on organizational change by examining o rganizations as social entities embedded in inter-organizational networks. In co ntrast with extant research that focuses on macro environmental and internal fac tors to explain organizational change, we put forth the social network surroundi ng the firm as a major driver of any change process. Specifically, we examine or ganizational change as driven by the organizations positions and relations in a n interorganizational network, and advance a set of theory driven propositions o n innovation, imitation, inertia, structural equivalence and structural position ing. Our conceptual discussion demonstrates that inter-organizational networks a re important in complementing the macro-environment and internal organizational factors for the study of organizational changes. We conclude with a discussion o n normative implications for organizations and avenues for future research. [Armagan, Sungu] Florida International University, United States; [Ferreira, Man uel Portugal] Instituto Politécnico de Leiria, Portugal Ferreira, Manuel /A-2322-2012 Ferreira, Manuel/0000-0002-4642-4605 Aldrich E., 1979, Organi zational environment; Aldrich E., 1999, Organizational evolving; Aldrich H., 198 1, HDB ORG DESIGN, P385; ROMANELLI E, 1994, ACAD MANAGE J, V37, P1141, DOI 10.23 07/256669; Gulati R, 1999, AM J SOCIOL, V104, P1439, DOI 10.1086/210179; Greve H R, 2000, SCI QUART, V45, P54, DOI 10.2307/2666979; Stuart TE, 1999, SCI QUART, V44, P315, DOI 10.2307/2666998; Orlikowski WJ, 1996, INFORM SYST RES,

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entidade organizacional; Marshak R. J., 1998, DISCOURSE ORG, P15; Ouchi W. G., 1 982, Teoria Z: como as empresas podem enfrentar o desafio japonês; PETTIGREW Andre w M, 1996, CULTURA PODER NAS OR, P145; Sahlins M., 1997, Ilhas de história; Sainsa ulieu R., 1997, L identité au travail; Schein E, 2004, Organizational Culture and Leadership; SCHWARTZ SH, 1994, J SOC ISSUES, V50, P19; Sillince JAA, 2007, MANAG E COMMUN Q, V20, P363, DOI 10.1177/0893318906298477; Souza M. M. P., 2009, Análise do discurso em estudos organizacionais, P249; 1998, Modelo de revisão organizacio nal; 1995, Plano Diretor da Reforma do Aparelho do Estado; 2001, SEFAZ NEWS, VVI I, P5; 1997, Programa de modernização da Secretaria da Fazenda: projeto de modernização e racionalização da istração tributária; 2003, SEFAZ NEWS, VVIII, P4; 2003, SEFAZ NEW S, VVIII, P2; 2002, SEFAZ NEWS, VVII, P4; 2002, SEFAZ NEWS, VVII, P5; 2010, Bole tim eletrônico do SindSefaz; 2002, O processo de modernização do Estado da Bahia: os a vanços de uma década - 1991 - 2001; 2000, SEFAZ NEWS, VVI, P3; 2003, SEFAZ NEWS, VVI II, P3; 2002, Secretaria da fazenda do estado da Bahia: um case de transformação org anizacional através da tecnologia da informação; 2003, Quando o santo de casa faz mila gre: um caso de mudança cultural bem sucedido no serviço público; 2001, SEFAZ NEWS, VV II, P1; 2005, Políticas de reformas da istração pública brasileira: uma compreensão a partir de seus mapas conceituais; 2008, Planejamento estratégico 2008 - 2011; 199 6, Programa Nacional de Apoio à istração Fiscal para os Estados Brasileiros 50 0 0 1 6 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2011 8 2 185 204 10.1590/S1807-76922011000200005 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922011000200005 J Sant Anna, Anderson de Souza; Lotfi, Samir; Nelson, Reed Elliot; Campos, Marly Sorel; Leonel, Jordan Nassif A constructivist perspective on leadership thought among Brazilian and North-American scholars BAR - Brazilian istration Review English research-article leadersh ip; Bourdieu; comparative management; leadership development This paper presents the results of an exploratory, inductive cataloguing of the views of Brazilian and U.S. academics regarding current leadership theory and de velopment. Semi structured interviews with academics from a variety of instituti onal settings in Brazil and the U.S. were content analyzed to identify major the mes and tendencies across the two countries. Our analyses revealed that neither Brazilian nor U.S. academics adopted the bulk of current formal leadership thoug ht uncritically. Instead, both the Brazilian and North American business educati on fields adopted theories selectively and formulated idiosyncratic approaches t o the field. The U.S. interviewees appeared to vary much more from one another t han the Brazilian scholars, whose positions were more critical but more homogene ous overall. There was also considerable variation across the two national setti ngs. We found Bourdieu s practice theory useful in interpreting our results, par ticularly the concepts of field differentiation and heteronomy, habitus, and cul tural capital. Still, much research remains to be done to disentangle the purely historical and cultural factors from the impacts of the social construction of the field of business education in the two countries. [Lotfi, Samir] Fundação Dom Cabral, Brazil; [Nelson, Reed Elliot] Southern Illinois University, United States; [Sant Anna, Anderson de Souza] Fundação Dom Cabral, Brazi l; [Campos, Marly Sorel] Fundação Dom Cabral, Brazil; [Leonel, Jordan Nassif] Fundação D om Cabral, Brazil SHAMIR B, 1993, ORGAN SCI, V4, P 577, DOI 10.1287/orsc.4.4.577; Howell JM, 2005, ACAD MANAGE REV, V30, P96, DOI 1 0.5465/AMR.2005.15281435; MEINDL JR, 1985, SCI QUART, V30, P78, DOI 10.230 7/2392813; Kark R, 2007, ACAD MANAGE REV, V32, P500; Gioia DA, 1996, SCI Q UART, V41, P370, DOI 10.2307/2393936; Maton K, 2005, J EDUC POLICY, V20, P687, D OI 10.1080/02680930500238861; GRAEN GB, 1995, LEADERSHIP QUART, V6, P219, DOI 10 .1016/1048-9843(95)90036-5; Judge TA, 2000, J APPL PSYCHOL, V85, P751, DOI 10.10 37/0021-9010.85.5.751; GRAEFF CL, 1983, ACAD MANAGE REV, V8, P285, DOI 10.2307/2 57756; Ling Y, 2008, ACAD MANAGE J, V51, P557; Hogg MA, 2001, PERS SOC PSYCHOL R EV, V5, P184, DOI 10.1207/S15327957PSPR0503_1; DANSEREAU F, 1975, ORGAN BEHAV HU M PERF, V13, P46, DOI 10.1016/0030-5073(75)90005-7; Kirkman BL, 2009, ACAD MANAG E J, V52, P744; Gong YP, 2009, ACAD MANAGE J, V52, P765; Piccolo RF, 2006, ACAD MANAGE J, V49, P327; Bass B, 1990, TRANSF LEAD DEV MAN; Benson M. J., 2006, New

explorations in the field of leadership research: a walk on the dark side of per sonality and implications for leadership (in)effectiveness; BERGAMINI C. W., 199 4, REV EMPRES, V34, P102; Blake R. R., 1964, MANAGERIAL GRID; Bourdieu P, 19 77, Outline of a theory of practice; Bourdieu P., 1993, FIELD CULT PROD; Bourdie u Pierre, 1998, TELEVISION; Burns J. M., 1978, LEADERSHIP; Burns T., 1961, The m anagement of innovation; CARLYLE T., 1842, On heroes, hero-worhip and the heroic in history; DiMaggio P., 1991, NEW I ORG ANAL, P63; Fiedler F., 1967, A theory of leadership effectiveness; Glaser B., 1967, The discovery of grounded theory; Grint K., 2001, The leadership arts; Grint K., 2005, Human Relations, V58, p1467 1494; Hersey P, 1969, Management of Organizational Behavior; Higgs M., 2003, LE ADERSHIP ORG DEV J, V24, P273, DOI 10.1108/01437730310485798; Horner M., 1997, T EAM PERFORMANCE MAN, V3, P270, DOI 10.1108/13527599710195402; HOUSE RJ, 1971, AD MIN SCI QUART, V16, P321, DOI 10.2307/2391905; Lindholm C., 2009, Charisma; MART IN Joanne, 2002, Organizational culture: mapping the terrain; MCGREGOR D., 1966, Leadership and motivation; Milagres R., 2005, Competitividade na cadeia produti va brasileira (Relatório de Pesquisa/2005); Miles MB, 1994, Qualitative data analy sis: A sourcebook of new methods; NELSON RE, 1993, SCI QUART, V38, P653, D OI 10.2307/2393340; PAGÈS M., 1987, O poder das organizações; Pfeffer J., 1987, INTERC ORPORATE RELAT, P22; Schein E., 1992, Organizational culture and leadership; Sch yns B., 2007, Journal of Applied Psychology, V56, P501; STOGDILL RM, 1950, PSYCH OL BULL, V47, P1, DOI 10.1037/h0053857; Stout L., 2001, Leadership: from mystery to mastery; Trice H.M., 1993, The culture of work organizations; Vroom V. H., 1 973, Leadership and decision-making; 1990, Journal of Organizational Change Mana gement, V3, P29, DOI 10.1108/09534819010142139 49 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 06 2011 8 2 205 224 10.1590/S1807-76922011000200006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000200006 J Carneiro, Jorge BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2011 8 1 I II 10.1590/S1807-76922011000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922011000100001 J Martinez, Antonio Lopo; Castro, Miguel Angel Rivera The smoo thing hypothesis, stock returns and risk in Brazil BAR - Brazilian istration Review English research-article income s moothing; abnormal return; risk; portfolio selection Income smoothing is defined as the deliberate normalization of income in order t o reach a desired trend. If the smoothing causes more information to be reflecte d in the stock price, it is likely to improve the allocation of resources and ca n be a critical factor in investment decisions. This study aims to build metrics to determine the degree of smoothing in Brazilian public companies, to classify them as smoothing and non-smoothing companies and additionally to present evide nce on the long-term relationship between the smoothing hypothesis and stock ret urn and risk. Using the Economatica and CVM databases, this study focuses on 145 companies in the period 1998-2007. We find that Brazilian smoothers have a smal ler degree of systemic risk than non-smoothers. In average , the beta of sm oothers is significantly lower than non-smoothers. Regarding return, we find tha t the abnormal annualized returns of smoothers are significantly higher. We conf irm differences in the groups by nonparametric and parametric tests in cross sec tion or as time series, indicating that there is a statistically significant dif ference in performance in the Brazilian market between firms that do and do not engage in smoothing. [Castro, Miguel Angel Rivera] Un iversidade Federal da Bahia, Brazil; [Martinez, Antonio Lopo] FUCAPE Business Sc hool, Brazil Albrecht W. D, 1990, Journal of Business Finance and ing, V17, P713; MOSES OD, 1987, REV, V62, P358; Leuz C, 2003, J FINANC ECON, V69, P505, DOI 10.1016/S0304-405X(03)00121-1; LEV B, 19 74, REV, V49, P259; GORDON MJ, 1964, REV, V39, P251; WHITE GE, 1 970, J ING RES, V8, P260, DOI 10.2307/2490111; Archibald TR, 1967, J ACCO

UNTING RES S, V5, P164, DOI 10.2307/2489918; Ashari N., 1994, ING BUSINES S, V24, P291; Bao B., 2004, J BUSINESS FINANCE A, V31, P1525, DOI 10.1111/j.0306 -686X.2004.00583.x; Bathala C., 1997, J BUSINESS FINANCE A, V24, P179, DOI 10.11 11/1468-5957.00101; Bhat V., 1996, APPL FINANCIAL EC, V6, P505, DOI 10.1080/0960 31096333953; BIN K, 2000, Journal of Economics and Finance, V26, P132; Booth G. G., 1996, J BUSINESS FINANCE A, V23, P1197, DOI 10.1111/j.1468-5957.1996.tb01165 .x; CAMPBELL J. Y, The econometrics of financial markets; Chalayer S, 1994, Iden tification et motivations des pratiques de lissage dês résultats comptables des entr eprises françaises cotées en Bourse; Chaney P., 1995, J CORP FINANC, V1, P319, DOI 1 0.1016/0929-1199(94)00008-I; COPELAND RM, 1968, J ING RES, V6, P101, DOI 10.2307/2490073; Craig R., 1989, J BUSINESS FINANCE A, V16, P229, DOI 10.1111/j. 1468-5957.1989.tb00015.x; ECKEL N, 1981, ABACUS-J BUS, V17, P28, DOI 10. 1111/j.1467-6281.1981.tb00099.x; Grant J, 2007, CEO risk-related incentives and income smoothing; IÑIGUEZ R., 2004, European ing Review, V13, P105, DOI 10. 1080/0963818032000138224; Michelson S., 1995, J BUSINESS FINANCE A, V22, P1179, DOI 10.1111/j.1468-5957.1995.tb00900.x; Michelson S. E, 2001, Journal of Applied Business Research, V10, P96; MICHELSON S. E., 1999, Journal of Economics and Fi nance, V24, P141; Ronen J, 1981, Smoothing income numbers: objectives, means, an d implications; RONEN J., 2007, Corporate Governance and Control, V4, P210; Tan H.C., 2006, J ING PUBLIC, V25, P554, DOI 10.1016/j.jacubpol.2006.07.007 ; Trueman B., 1988, J ING RES S, V26, P127, DOI DOI 10.2307/2491184; Tuck er J, 2006, The ing Review, V86; Watts R. L, 1986, Positive ing th eory 30 0 0 0 0 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2011 8 1 1 20 10.1590/S1807-76922011000100002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000 100002 J Milani, Carlos R. S.; Ribeiro, Maria Clotilde Meirelles Internat ional relations and the paradiplomacy of Brazilian cities: crafting the concept of local international management BAR - Brazilian istration Review English research-article globalization and sovere ignty; internationalization of cities; municipal paradiplomacy; local internatio nal management; Brazilian municipalities Based on the broader context of globalization as politics, this paper adopts the followi ng assumption: cities through their transnational cooperation networks and econo mic projects are the expression of a new political actor that has shifted its sc ale of operations, and have thus partly emancipated themselves from the monopoly of the nation-state in the deployment of transborder public action. In pursuanc e of developing this assumption, this paper approaches the discussion on municip al paradiplomacy in three parts: firstly, it presents the historical and theoret ical background of paradiplomacy in Brazil; secondly, it looks into the empirica l reality of several Brazilian municipalities and their international actions; t hirdly, it presents a series of critical questions for analyzing cities and thei r transnational networks as new political actors in the global arena. Empiricall y, this paper raises key issues related to the multiple ways in which municipali ties throughout Brazil develop transnational activities, whereas analytically it aims to provide a better understanding of their soft-border approach, as well a s their pragmatic association between a renewed identity in the global scenario and an innovative strategy of local international management. [Milani, Carlos R. S.] Universidade do Grande Rio, Brazil; [Ribeiro, Maria Cloti lde Meirelles] Universidade Federal do Vale do São Francisco, Brazil; [Milani, Car los R. S.] Universidade Federal do Estado do Rio de Janeiro, Brazil Aldecoa Francisco, 2000, Paradiplomacia: las relaciones internacionales de las r egiones; Brenner N, 1998, ENVIRON PLANN D, V16, P459, DOI 10.1068/d160459; Bayli s J, 2001, The Globalization of World Politics: An introduction to international relations; BECK U, 2003, Pouvoir et contre-pouvoir à l ère de la mondialisation; Be nhabib Seyla, 2006, ANOTHER COSMOPOLITAN, P47; CERNY PG, 1995, INT ORGAN, V49, P 595; Cornago N., 2010, HAGUE J DIPLOMACY, V5, P11; Dollfus Olivier, 1997, La Mon dialisation; Duchacek Ivo, 1990, FEDERALISM INT RELAT, P1; Fiori J. L, 2005, O p oder americano; HOCKING Brian, 2004, A dimensão subnacional e as Relações Internaciona

is, P77; Ianni O, 2002, Teorias da globalização; Inayatullah Naeem, 2004, Internatio nal relations and the problem of difference; LACHAPELLE G, 2005, Mastering Globa lization: New sub-states governance and strategies; Lecours A, 2008, Political issues of paradiplomacy: lessons from the developed world; Milani CRS, 2007, BRA ZILIAN POLITICAL, V1, P10; Mostov J, 2008, Soft borders, rethinking sovereignty and democracy; Nunes C. J. S. da, 2005, A paradiplomacia no Brasil: o caso do Ri o Grande do Sul; Paquin S, 2004, Paradiplomatie et relations internationales: théo rie des stratégies internationales des régions face à la mondialisation; Ribeiro M. C. T, 2008, Globalização e novos atores: as cidades brasileiras e o desenvolvimento da paradiplomacia; RODRIGUES G. M. A, 2004, Política externa federativa: análise de ações internacionais de estados e municípios brasileiros; Santos M, 1994, Fim de século e globalização; Sassen S, 2006, Cities in a world economy; Sjoberg L, 2008, Internatio nal Studies Review, V10; SMOUTS Marie-Claude, 2004, As novas relações internacionais : práticas e teorias; Soldatos Panayotis, 1990, FEDERALISM INT RELAT, P34; Therbor n G, 2000, INT SOCIOL, V15, P151, DOI 10.1177/0268580900015002002; Touraine A, 2 005, Un nouveau paradigme. Pour comprendre le monde aujourd hui; TROYJO Marcos P rado, 2005, Manifesto da Diplomacia Empresarial e Outros Escritos; VELASCO E CRU Z Sebastião C, 2004, Globalização, Democracia e Ordem Internacional: ensaios de teoria e história; Vigevani T, 2006, Gestão pública e inserção internacional das cidades; Walker R.B.J, 1993, Inside/Outside: Intemational Relations as Political Theory; 2007, Diplomacia não-governamental; 2007, La acción exterior de los gobiernos subnacionale s y el análisis de políticas exteriores 34 0 1 0 4 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 03 2011 8 1 21 36 10.1590/S1807-76922011000100003 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922011000100003 J Bortoluzzo, Adriana Bruscato; Claro, Danny Pimentel; Caetano, Marco Anto nio Leonel; Artes, Rinaldo Estimating total claim size in the auto insurance industry: a comparison between tweedie and zero-adjusted inverse gauss ian distribution BAR - Brazilian istration R eview English research-article auto insurance; claim size; regression; Tweedie; ZAIG mater The objective of this article is to estimate insurance claims from an auto dataset using the Tweedie and zeroadj usted inverse Gaussian (ZAIG) methods. We identify factors that influence claim size and probability, and compare the results of these methods which both foreca st outcomes accurately. Vehicle characteristics like territory, age, origin and type distinctly influence claim size and probability. This distinct impact is no t always present in the Tweedie estimated model. Auto insurers should consider e stimating total claim size using both the Tweedie and ZAIG methods. This allows for an estimation of confidence interval based on empirical quantiles using boot strap simulation. Furthermore, the fitted models may be useful in developing a s trategy to obtain pricing. [Claro, Danny Pi mentel] Instituto Brasileiro de Mercado de Capitais, Brazil; [Caetano, Marco Ant onio Leonel] Instituto Brasileiro de Mercado de Capitais, Brazil; [Bortoluzzo, A driana Bruscato] Instituto Brasileiro de Mercado de Capitais, Brazil; [Artes, Ri naldo] Instituto Brasileiro de Mercado de Capitais, Brazil Artes, R inaldo/D-2914-2013 Huang T, 2009, EUR J OPER RES, V192, P879, DOI 1 0.1016/j.ejor.2007.10.035; Viaene S, 2007, EUR J OPER RES, V176, P565, DOI 10.10 16/j.ejor.2005.08.005; JORGENSEN B, 1987, J ROY STAT SOC B MET, V49, P127; Bolan d P. J, 2007, Statistical and probabilistic methods in actuarial science; CHANG L, 1979, J RISK INSUR, V46, P75, DOI 10.2307/251634; DOHERTY NA, 1981, J RISK IN SUR, V48, P286, DOI 10.2307/252742; Efron B, 1986, STAT SCI, V1, P54, DOI DOI 10 .1214/SS/1177013815; Gan N, 2000, General zero-inflated models and their applica tions; Jong P, 2008, Generalized linear models for insurance data; Jorgensen B., 1994, SCANDINAVIAN ACTUARI, P69; Jorgensen B., 2002, ASTIN BULL, V32, p[32, 143 ], DOI 10.2143/AST.32.1.1020; Jørgensen B., 1997, The Theory of Dispersion Models; KING G, 2001, POLITICAL ANAL, V0009; Meulbroek L, 2001, HARVARD BUS REV, V79, P 22; Stasinopoulos D. M, 2006, Instructions on how to use the GAMLSS package in R (Technical Report 01/06); Stasinopoulos DM, 2007, J STAT SOFTW, V23, P1; WEISBE RG HI, 1982, J RISK INSUR, V49, P539, DOI 10.2307/252758; Weisberg H. I, 1984, J

ournal of Business & Economic Statistics, V2, P170, DOI 10.2307/1391261; Wüthrich M. V, 2008, Stochastic claims reserving methods in insurance; 2007, R: a languag e and environment for statistical computing [Computer software and manual]; 2006 , The zero-adjusted inverse Gaussian distribution as a model for insurance claim s 21 0 2 0 2 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2011 8 1 37 47 10.1590/S1807-76922011000100004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000 100004 J Coelho, Antonio Carlos; Aguiar, Andson Braga de; Lopes, Alexsandro Broed el Relationship between abnormal earnings persistence, industry str ucture, and market share in Brazilian public firms BAR - Brazilian istration Review English research-article abnormal earnings persistence; Ohlson s Model; industry structure; market share; emergin g markets In this study, Ohlson s Linear Informati on Dynamic (LID) is analyzed and the effect of other information on the abnormal earnings series is evaluated. The hypothesis that industry structure and market share have significant effects on abnormal earnings in the following period is tested, with Ohlson s LID persistence maintained. The results confirm the premis e of LID in a sample of Brazilian public firms, considering all the statistical models. The hypothesis regarding market share is rejected as its effect on the d egree of abnormal earnings persistence has no informational content, either dire ctly or tly. Finally, the results confirm that different industries affect a bnormal earnings persistence differently. In view of these results, the research hypotheses are partially rejected. It is concluded that (a) industry contains o ther information that can impact abnormal earnings for the following period and (b) market share (in isolation and together with industry concentration) does no t imply differentiated impacts on firms abnormal earnings for the following per iod, and therefore do not reflect the presence of other information in Ohlson s Model (1995). [Aguiar, Andson Braga de; Lopes, Alexsan dro Broedel] Universidade de São Paulo, Brazil; [Lopes, Alexsandro Broedel] Comissão de Valores Mobiliários(1), Brazil; [Coelho, Antonio Carlos] Universidade Federal do Ceará, Brazil Aguiar, Andson/0000-0003-4034-4134 LEV B, 1 993, J ING RES, V31, P190, DOI 10.2307/2491270; Basu S, 1997, J E CON, V24, P3, DOI 10.1016/S0165-4101(97)00014-1; Ohlson JA, 2001, CONTEMP ACCOUN T RES, V18, P107, DOI 10.1506/7TPJ-RXQN-TQC7-FFAE; Monahan SJ, 2005, REV ACC STU D, V10, P227, DOI 10.1007/s11142-005-1530-8; Myers JN, 1999, REV, V74, P 1, DOI 10.2308/accr.1999.74.1.1; Choi YS, 2006, CONTEMP RES, V23, P73, D OI 10.1506/7Y8H-C8PP-8HFR-831W; Dechow PM, 1999, J ECON, V26, P1, DOI 10 .1016/S0165-4101(98)00049-4; Kothari SP, 2001, J ECON, V31, P105, DOI 10 .1016/S0165-4101(01)00030-1; Cheng Q, 2005, REV, V80, P85, DOI 10.2308/a ccr.2005.80.1.85; GUJARATI D. N., 2006, ECONOMETRIA BASICA; Hand JRM, 2001, CONT EMP RES, V18, P121, DOI 10.1506/6A7C-74ML-TGBD-DYBW; Lo K., 2000, J ACCO UNTING AUDITIN, V15, P337; Lopes A. B, 2001, A informação contábil e o mercado de capi tais; Lopes A. B, 2001, A relevância da informação contábil para o mercado de capitais: o modelo de Ohlson aplicado à Bovespa; Ohlson J. A., 1995, CONTEMP RES, V1 1, P661; Owens L. A, 2001, An examination of the relationships between strategy, environment, and performance in a fundamental analysis model; PORTER M., 2004, Estratégia competitiva: técnicas para análise de indústrias e da concorrência; Shanley M., 2000, ECONOMICS STRATEGY; Walker M., 2003, ING BUSINESS, V33, P235; WOOL DRIDGE J. M., 2002, Econometric analysis of cross section and data; 1992, Padrões de concorrência e competitividade; 2005, A relevância das informações contábeis na B ovespa a partir do arcabouço teórico de Ohlson: avaliação dos modelos de Residual Income Valuation e Abnormal Earnings Growth; 2004, O modelo Ohlson de avaliação de empresa s: tutorial para utilização; 2006, Análise empírica de valuation no ambiente brasileiro: fluxo de caixa descontado versus modelo de Ohlson; 2003, Valuation properties o f ing numbers in Brazil 25 1 1 0 0 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 03 2011 8 1 48 67 10.1590/ S1807-76922011000100005 Management SciELO Brazil Business & Economics

SCIELO:S1807-76922011000100005 J Vizeu, Fabio Rural heritage of early brazilian industrialists : its impact on managerial orientation BAR - Brazilian istration Review English research-article Brazilian management; Br azilian social historiography; industrialization in peripheral countries; rural values The understanding of modern management in periph eral countries does not take into research into their historical backgro und that has come a different route from the Anglo-Saxons. In this study we shal l be analyzing the case of Brazil, where the modernization process has been mark ed by a unique colonial heritage. The central hypothesis is that strengthening o f the farming system that was inherited from the colonial period was a decisive factor when the country fell behind the social, political and economic moderniza tion processes that were taking place at that time in other parts of the world. We set out with the premise that the persistence of rural logic in social and po litical spheres in republican Brazil was a determining factor for the configurat ion of industrial management with traits that were characteristic of patrimonial ist societies. These are: (a) opting for protectionism based on political influe nce and privileges extended to the businessman, which characterizes relationship s among the economic elite in Brazil; and (b) the subordination of formal author ity and the technical competence of the professional manager to patriarchal pers onalist logic, which favors family ties and personal loyalty. [Vizeu, Fabio] Universidade Positivo, Brazil Baer W, The Brazilian economy: its growth and development; Barros B. T., 1996, O estilo brasileiro de istrar; BENDIX Reinhard, 1974, Work and authority in industry : ideologies of management in the course of industrialization; Bertero C. O., 20 06, Ensino e pesquisa em istração; Braverman H., 1998, Labor and monopoly capit al; Bresser-Pereira L. C, 1996, Economic crisis and state reform in Brazil; Cald as MP, 1997, ORGANIZATION, V4, P517, DOI 10.1177/135050849700400410; Canabrava A . P. A, 1985, História geral da civilização Brasileira: a época colonial, P192; Cardoso F.H., 1972, Empresário industrial e desenvolvimento económico no Brasil; Carvalho J. M., 1998, Pontos e Bordados: escritos de história e política; Castor B. V. J, 2002, Brazil is not for amateurs: patterns of governance in the land of "jeitinho"; Ch andler A. D., 1977, The visible hand: The managerial revolution in American Busi ness; Curado I. B, O desenvolvimento dos saberes istrativos em São Paulo: uma abordagem histórica; DaMatta Roberto, 1992, Carnivals, rogues and heroes; Davel E , 1999, Cultura organizacional e cultura brasileira, P94; Dean Warren, 1969, The Industrialization of São Paulo, 1880-1945; Faoro R., 2001, Os donos do poder; Fau sto Boris, 1999, A Concise History of Brazil; FREYRE G., 2003, Casa grande e sen zala: formação da família brasileira sob o regime da economia patriarcal; Furtado C, 1 999, A formação econômica do Brasil; Graham R, 1996, The Hispanic American Historical Review, V46, P123; GRAHAM R, 1981, COMP STUD SOC HIST, V23, P620; GRAHAM Richard , 1968, Britain and the onset of modernization in Brazil 1850-1914; Hobsbawm E. J, 1999, Industry and empire: the birth of Industrial Revolution; Hobsbawm Eric, 1988, THE AGE OF CAPITAL; HOLANDA Sergio Buarque., 1995, RAIZES DO BRASIL; JACQ UES R, 1996, Manufacturing the employee: management knowledge from the 19th to 2 1st centuries; Leff N. H, 1982, Underdevelopment and development in Brazil; LEFF NH, 1972, ECON HIST REV, V25, P489; Leff N. H, 1974, Journal of Interdisciplina ry History, V5, P103, DOI 10.2307/202771; Leopoldi Maria Antonieta, 2000, Política e Interesses na Industrialização Brasileira; LOPES Juarez B, 1971, Sociedade Indust rial no Brasil; Luz N. V, 2004, A luta pela industrialização no Brasil; Martins J. S . de, 1973, Conde Matarazzo, o empresário e a empresa; Motta F. C. P, 1969, O raci onalismo capitalista e a evolução da empresa brasileira; Needell JD, 2001, LAT AM RE S REV, V36, P132; Pollard S, 1965, The genesis of modern management: a study of the industrial revolution in Great Britain; Prado C. Jr, 1971, Formação do Brasil co ntemporâneo; Rattner H, 1972, Industrialização e concentração econômica em São Paulo; RIDINGS EW, 1977, J LAT AM STUD, V9, P225; Skidmore Thomas E., 1999, Brazil: Five Centur ies of Change; Stein S. J, 1957, Brazilian cotton manufacture; SUZIGAN W., 2000, Indústria Brasileira. Origem e desenvolvimento; VIZEU F., 2008, Management no Bra sil em perspectiva histórica: o projeto do IDORT nas décadas de 1930 e 1940 44 1 1 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em

istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2011 8 1 68 85 10.1590/S1807-76922011000100006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000100006 J Silva, Alfredo Rodrigues Leite da; Carrieri, Alexandre de Pádua; Souza, El oisio Moulin de Social practices and strategizing: a study of produce me rchants in the Vila Rubim market BAR - Brazilian istration Review English research-article making strategy; strateg izing; social practice The aim of this article is to un derstand the relationship between the meanings of social practices and strategy creation used by the produce merchants in Vila Rubim, Vitória, ES, from 1970 to th e present time. To provide empirical evidence of the conceptual framework that w as developed, we conducted a case study. The data gathered from the documents an d interviews were treated using discourse analysis, and those obtained from obse rvations were treated using content analysis. The possibility and the act of app roaching the neighboring merchant s customer is the link that s the homonymo us strategy and tactic, but the process in each of them has different implicatio ns (strengthening or transgressing the established order) and develops in differ ent and dynamic ways. Thus, the denomination of strategies and practices is dyna mic, relational and temporary because the focus is on the process that permeates each strategy and its articulations in the practices and meanings in each flow. In their socio-historic process, the produce merchants in the VR Market articul ate various flows. Among them, the empirical investigation identified fourteen f lows, nine as strategies and five as tactics, according to the social references assumed in the analysis. [Carrieri, Alexandre de Pádua] Universidade Federal de Minas Gerais, Brazil; [Silva, Alfredo Rodrigues Lei te da; Souza, Eloisio Moulin de] Universidade Federal do Espírito Santo, Brazil Samra-Fredericks D, 2003, J MANAGE STUD, V40, P141, DOI 10.1111/1467-6486.t01-100007; De Rosa AS, 2006, J THEOR SOC BEHAV, V36, P161, DOI 10.1111/j.1468-5914.2 006.00302.x; Ezzamel M, 2004, EUR MANAG REV, V1, P43, DOI 10.1057/palgrave.emr.1 500009; Barry D, 1997, ACAD MANAGE REV, V22, P429, DOI 10.2307/259329; Regner P, 2003, J MANAGE STUD, V40, P57, DOI 10.1111/1467-6486.t01-1-00004; Jarzabkowski P, 2002, J MANAGE STUD, V39, P355, DOI 10.1111/1467-6486.00296; Liu L, 2006, SOC INDIC RES, V75, P217, DOI 10.1007/s11205-004-3198-z; MINTZBERG H, 1978, MANAGE SCI, V24, P934, DOI 10.1287/mnsc.24.9.934; BAKHTIN M., 1986, Speech Genres & Oth er Late Essays; Bardin L., 1977, ANALISE CONTEUDO; BOGDAN R.C., 1994, Investigação Q ualitativa em Educação; Bourdieu P., 1990, LOGIC PRACTICE; Certeau M. de, 1994, L in vention du quotidien: habiter, cusiner; Certeau M. de, 1990, L´invention du quotid ien: arts de faire; CLEGG S., 2004, RAE-Eletrônica, V44, P21; de Certeau M., 1986, HETEROLOGIES; DENZIN N. K., 2006, O planejamento da pesquisa qualitativa: teori as e abordagens, P15; Ducrot O, 1987, O DIZER E O DITO; FIORIN J. L, 2003, Lingu agem e ideologia; Foucault M., 1987, Surveiller et punir; Giddens A., 1984, The constitution of society; Jarzabkowski P., 2005, STRATEGY AS PRACTICE; Jodelet D. , 1989, REPRESENTATIONS SOCI, P31; Johnson G, 2003, J MANAGE STUD, V40, P3, DOI 10.1111/1467-6486.t01-2-00002; Liu L, 2003, Journal for the Theory of Social Beh aviour, V34, P249; Marková I, Culture & Psychology, V6, P419; Moscovici S, 1998, C ULT PSYCHOL, V4, P371, DOI 10.1177/1354067X9800400305; Moscovici S., 1994, STRUC TURES TRANSFORM, P25; Moscovici S., 1993, PAPERS SOCIAL REPRES, V2, P160; MOSCOV ICI S., 1961, La psychanalyse: son image et son public: etude sur la representat ion sociale de la psychanalyse; Moscovici S., 1984, SOCIAL REPRESENTATIO, P3; Mu mby D, 1991, DISCOURSE SOC, V2, P313, DOI DOI 10.1177/0957926591002003004; Petti grew A.M., 1977, INT STUDIES MANAGEME, V7, P78; Verges P, 1989, Les représentation s sociales, P203; WATSON TJ, 1995, ORGAN STUD, V16, P805, DOI 10.1177/0170840695 01600503; Whittington R., 2003, Strategic Organization, V1, DOI 10.1177/14761270 03001001221; Whittington R, 1996, LONG RANGE PLANN, V29, P731, DOI 10.1016/00246301(96)00068-4; Wilson DC, 2004, EUR MANAG REV, V1, P14, DOI 10.1057/palgrave.e mr.1500008; Yin R. K., 1989, Case study research: Design and methods 39 1 1 0 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2011 8 1 86 106 10.1590/S1807-76922011000100007 Management SciELO Brazil Business & Economics SCIELO:S1807-76922011000100007

J [Anonymous] Editorial BAR - Br azilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2010 7 4 0 0 10.1590/S1807-76922010000400001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922010000400001 J Muritiba, Patricia Morilha; Muritiba, Sérgio Nunes; Campanário, Milton; Albu querque, Lindolfo Galvão de International HR strategy in Brazilian t echnology multinationals BAR - Brazilian ist ration Review English research-article human resources; international b usiness; multinationals Four cases of Brazilian Multinat ionals from the information technology [IT] sector were compared in their intern ational Human Resources strategy. The analysis is focused on the development and application of two research models. One analyzes the level of subsidiary autono my in of strategic HR decisions, including difficult decisions regarding c oordination in multinationals, following the theoretical approach of the autonom y of subsidiaries (Kidger, 2002; Nohria & Ghoshal, 1997). The other is related t o the level of internationalization of HR strategies, defined as the capacity to take advantage of globalization, providing the best resources for the company r egardless of where they are located (Sparrow, 2007). Both models were applied in a multiple case study method (Eisenhardt, 1989). Data were collected through se mi-structured interviews and company reports, and analyzed through content analy sis. The results show: (a) a more centralizing characteristic of the multination al companies examined, despite the limitations of this choice as shown by the li terature; and (b) that Brazilian IT multinationals tend to rely more on their na tional competencies when managing human resources instead of going global to agg regate differentiated competencies. [Muritiba, Sérgio Nunes] Universidade Nove de Julho, Brazil; [Campanário, Milton] Universidade Nove de Julho, Brazil; [Muritiba, Patricia Morilha] Universidade Nove de Julho, Brazi l; [Albuquerque, Lindolfo Galvão de] Universidade Nove de Julho, Brazil Aguiar M., 2007, The new global challengers: how 100 top companies from rapidly developing economies are changing the world; Albuquerque A., 2003, Software indu stry in Brazil and perspectives for free software; Sparrow PR, 2007, INT J HUM R ESOUR MAN, V18, P845, DOI 10.1080/09585190701249164; Colakoglu S, 2008, INT J HU M RESOUR MAN, V19, P223, DOI 10.1080/09585190701799804; BIRKINSHAW J, 1995, STRA TEGIC MANAGE J, V16, P637, DOI 10.1002/smj.4250160805; PERLMUTTER HV, 1969, COLU MBIA J WORLD BUS, V4, P9; Nobel R, 1998, STRATEGIC MANAGE J, V19, P479, DOI 10.1 002/(SICI)1097-0266(199805)19:5<479::AID-SMJ954>3.3.CO;2-L; ROSENZWEIG PM, 1994, J INT BUS STUD, V25, P229, DOI 10.1057/palgrave.jibs.8490199; Wocke A, 2007, IN T J HUM RESOUR MAN, V18, P829, DOI 10.1080/09585190701249115; Bjorkman I, 2007, J INT BUS STUD, V38, P430, DOI 10.1057/palgrave.jibs.8400267; Scandura TA, 2000, ACAD MANAGE J, V43, P1248, DOI 10.2307/1556348; Brewster C, 2008, BRIT J MANAGE , V19, P320, DOI 10.1111/j.1467-8551.2007.00546.x; Farndale E, 2008, INT J HUM R ESOUR MAN, V19, P2004, DOI 10.1080/09585190802404247; Michie J, 2005, INT J HUM RESOUR MAN, V16, P445, DOI 10.1080/0958519042000339598; Pudelko M, 2007, HUM RES OUR MANAGE-US, V46, P535, DOI 10.1002/hrm.20181; Kraemer KL, 2001, INFORM SOC, V 17, P83; Haines VY, 2008, HUM RESOUR MANAGE, V47, P525, DOI 10.1002/hrm.20230; E isenhardt KM, 2007, ACAD MANAGE J, V50, P25; Taylor S, 1996, ACAD MANAGE REV, V2 1, P959, DOI 10.2307/259160; Puck JF, 2008, INT J HUM RESOUR MAN, V19, P2182, DO I 10.1080/09585190802479413; Fenton-O Creevy M, 2008, J INT BUS STUD, V39, P151, DOI 10.1057/palgrave.jibs.8400313; ARORA A, 2005, From underdogs to tigers the rise and growth of the software industry in Brazil, China, India, Ireland, and I srael; Arruda C., 2005, O desafio da competitividade para os países latino-america nos. Núcleo de competitividade da Fundação Dom Cabral; Barbin F. J., 2006, Internation al Journal of Management & Decision Making, V7, P586; Bartlett Christopher, 1989 , Managing Across Borders. The Transnational Solution; Bartlett CA, 2002, MIT SL OAN MANAGE REV, V43, P34; Belanger J., 1999, Human Resource Management Journal, V9, P53, DOI 10.1111/j.1748-8583.1999.tb00203.x; Bird A, 1998, HUM RESOURCE MANA GE, V37, P159, DOI 10.1002/(SICI)1099-050X(199822)37:2<159::AID-HRM6>3.0.CO;2-V; Choy Wiliam K. W., 2007, SINGAPORE MANAGEMENT, V29, P1; Creswell J.W., 1994, Re

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ado do Paraná: identificação, caracterização e construção de tipologia; Projeto moveleiro do oroeste paulista. (Technical Report/2007); 2002, Subsídios para a identificação de clu sters no Brasi 69 1 2 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 12 2010 7 4 345 361 10.1590/S1807-7692201000 0400003 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22010000400003 J Petrini, Maira; Pozzebon, Marlei Integrating sustainabili ty into business practices: learning from Brazilian firms BAR - Brazilian istration Review English research-article sustaina bility; corporate social responsibility; business practices; grounded theory; Br azilian business context This paper proposes a co nceptual model to facilitate incorporation of sustainability into business pract ices, learning from the context of companies operating in Latin America - more s pecifically, in Brazil - that excel in of sustainability initiatives. Five large companies recognized as leaders in sustainability practices were studied using the grounded theory method. The main result of our study is the identifica tion of a number of influential factors, interconnected according to three broad categories - corporate view, organizational structure and organizational mechan isms - allowing a better understanding of the integration of sustainability into business practices. [Pozzebon, Marlei] HEC Montréal Mo ntreal, Canada; [Petrini, Maira] Fundação Getúlio Vargas, Brazil Emerson J, 2003, CALIF MANAGE REV, V45, P35; Bansal P, 2003, ORGAN SCI, V14, P51 0, DOI 10.1287/orsc.14.5.510.16765; Fineman S, 1996, ORGAN STUD, V17, P479, DOI 10.1177/017084069601700306; van Marrewijk M, 2004, J BUS ETHICS, V55, P147, DOI 10.1007/s10551-004-1898-6; Sharma S, 2005, STRATEGIC MANAGE J, V26, P159, DOI 10 .1002/smj.439; Stone LJ, 2006, J CLEAN PROD, V14, P15, DOI 10.1016/j.jclepro.200 4.12.009; van Marrewijk M, 2003, J BUS ETHICS, V44, P95, DOI 10.1023/A:102333121 2247; Basu K, 2008, ACAD MANAGE REV, V33, P122; Henriques I, 1999, ACAD MANAGE J , V42, P87, DOI 10.2307/256876; Bielak D., 2007, MCKINSEY Q, V4, P1; Bowen H. R. , 1953, Social Responsibilities of Businessman; Burke W., 2002, Organization cha nge: theory and practice, P195; Calloway L., 2005, Using grounded theory to inte rpret interviews; CLARKSON MBE, 1995, ACAD MANAGE REV, V20, P92, DOI 10.5465/AMR .1995.9503271994; Dunphy D., 2003, Organizational change for corporate sustainab ility - a guide for leaders and change agents of the future; Dyllick T., 2002, B USINESS STRATEGY EN, V11, P130, DOI DOI 10.1002/BSE.323; Elkington J, 1998, Cann ibals with forks: The triple bottom line of sustainability; Glaser B., 1967, The discovery of grounded theory, VChicago; Higgins T. E., 1995, Pollution preventi on handbook; Jones T. M., 2003, Academy of Management Review, V8, P55; Mazon R., 2004, Uma abordagem conceitual aos negócios sustentáveis: manual de negócios sustentáve is; Mendonca L. T., 2006, MCKINSEY Q, V2, P20; Pandit NR, 1996, QUALITATIVE REPO RT, V2, P1; RAYNARD Peter, 2002, Corporate social responsibility: implications f or small and medium enterprises in developing countries; Strauss A, 1997, Ground ed theory in practice; Tregidga H., 2006, BUSINESS STRATEGY EN, V15, P219, DOI 1 0.1002/bse.534; 2008, Business for social responsibility; 2001, An organizationa l guide to pollution prevention 28 1 3 1 3 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 12 2010 7 4 362 378 10.1590/ S1807-76922010000400004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922010000400004 J Nobre, Farley Simon; Tobias, Andrew M.; Walker, David S. A new contingency view of the organization: mananging complexity and uncertainty through cognition BAR - Brazilian istration R eview English research-article organizational ability; cognition; envir onmental uncertainty; complex systems This paper propo ses a new contingency view of the organization and it contributes to the theme t hrough two complementary perspectives. First, it proposes cognition as a functio n which acts as the main mediator between the organization and the environment. Second, it introduces cognition as the core organizational ability which s individuals, groups and organizations with intelligence, autonomy, learning an

d knowledge management, whereas, in such a perspective, cognition is viewed as t he core resource in the service of the organization. Both perspectives, the medi ation and the core organizational resource views, imply that cognition contribut es toward managing environmental complexity and uncertainty. From this picture, this work analyzes the organization in the pursuit of high degrees of organizati onal cognition in order to manage high levels of environmental complexity and un certainty. Grounded in these views, this paper presents a model of the organizat ion as a set of fuzzy abilities. From all these backgrounds, this research opens new directions for future research on organizational abilities which subsume co gnition, intelligence, autonomy, learning and knowledge management as important elements of organizational analysis. [Tobias, Andrew M.] University of Birmingham, United Kingdom; [Walker, David S.] University of B irmingham, United Kingdom; [Nobre, Farley Simon] Universidade Federal do Paraná, B razil Keltner D, 1999, COGNITION EMOTION, V13, P505; D UNCAN RB, 1972, SCI QUART, V17, P313, DOI 10.2307/2392145; Lei D, 1996, J MANAGE, V22, P549, DOI 10.1177/014920639602200402; Visser M, 2007, ACAD MANAGE R EV, V32, P659; Grant RM, 1996, STRATEGIC MANAGE J, V17, P109, DOI 10.1002/smj.42 50171110; Keltner D, 1999, COGNITION EMOTION, V13, P467; DUBOIS D, 1985, INFORM SCIENCES, V36, P85, DOI 10.1016/0020-0255(85)90027-1; [Anonymous], 1986, SOCIETY OF MIND; WALSH JP, 1995, ORGAN SCI, V6, P280, DOI 10.1287/orsc.6.3.280; Nicolin i D, 1999, ORGAN STUD, V20, P833, DOI 10.1177/0170840699205006; Bagozzi RP, 1998 , COGNITION EMOTION, V12, P1; Alavi M, 2001, MIS QUART, V25, P107, DOI 10.2307/3 250961; Spender JC, 1996, STRATEGIC MANAGE J, V17, P45, DOI 10.1002/smj.42501711 06; Argote L., 2007, Organizational learning: creating, retaining and transferri ng knowledge; Argyris C., 1978, Organizational learning: a theory of action pers pective; Ashby W. R., 1968, MODERN SYSTEMS RES B, P108; Bernstein D. A., 2008, P SYCHOLOGY; Bertalanffy L., 1968, General system theory: Foundatíons, development, applícatíons; BIGGS JB, 1985, BRIT J EDUC PSYCHOL, V55, P185; Black M., 1963, DIALOG UE, V2, P1; Black M., 1937, PHILOS SCI, V4, P427, DOI DOI 10.1086/286476; BOULDI NG K., 1978, Ecodinamic: A new theory of societal evolution; BOULDING KE, 1956, MANAGE SCI, V2, P197, DOI 10.1287/mnsc.2.3.197; Brewer M. B., 2004, Social cogni tion; BUCKLEY W., 1968, Modern Systems Research for the Behavioural Scientist; B unge M., 1987, PHILOS PSYCHOL; Burns T, 1994, The management of innovation; Carl ey KM, 1999, MULTIAGENT SYSTEMS M, P299; Choo C. W., 2005, The knowing organizat ion: how organizations use information to construct meaning, create knowledge, a nd make decisions; Dierkes M., 2003, Handbook of organizational learning and kno wledge; Donaldson L., 2001, The Contingency Theory of Organizations; Eden C., 19 98, Managerial and organizational cognition: theory, methods and research; Galbr aith J., 1973, Deg complex organizations; Galbraith J. R., 2002, Deg organizations: an executive guide to strategy, structure, and process; Galbrait h J. R., 1977, ORGANIZATION DESIGN; GALBRAIT.JR, 1974, INTERFACES, V4, P28, DOI 10.1287/inte.4.3.28; Goleman D., 1994, Emotional intelligence: why it can matter more than IQ; Heyes C., 2000, EVOLUTION COGNITION; Iandoli L., 2007, Organizati onal cognition and learning: building systems for the learning organization; Ich ijo K., 2006, Knowledge creation and management: new challenges for managers; Il leris K., 2007, How we learn: Learning and non-learning in school and beyond; Kl ir G.J., 1988, Fuzzy sets, uncertainty, and information; Lant T. K., 2001, Organ izational cognition: computation and interpretation; Lawrence P. R., 2000, Handb ook of organizational behavior, P7; Lefrançoies G., 1995, Theories of human learni ng; Nobre Farley Simon, 2010, Journal of Information Technology Research, V3, DO I 10.4018/jitr.2010010104; Nobre F. S., 2005, On cognitive machines in organizat ions; Nobre F. S., 2009, Journal of Manufacturing Systems: Elsevier, V27, P145; Nobre F. S., 2009, Organizational and technological implications of cognitive ma chines: deg future information management systems; Nobre F. S., 2008, Cogn itive machines in organizations: concepts and implications; Nobre F.S., 2009, J AI SOC SPRINGER, V24, P365; Oliveira M., 1999, DYNAMIC STRATEGIC RE, P17; Porac J. F., 2002, HDB STRATEGY MANAGEM, P165; Ree M. J., 2002, Handbook of industrial , work and organizational psychology: personnel psychology, P219; Reed S. K., 19 98, Cognition: theory and applications; Schmidt F. L., 2000, BLACKWELL HDB ORG P R, P3; Scott W. Richard, 1998, Organizations. Rational, Natural and Open Systems

; Simon H., 1958, ORGANIZATIONS; Simon H.A., 1996, Sciences of the artificial; S imon H. A., 1982, Models of bounded rationality: behavioral economics and busine ss organization, V2; Simon HA, 1997, istrative behavior: a study of decisio nmaking process in istrative organizations; Simon H. A., 1983, REASON HUMAN AFFAIRS; Simon H. A., 1997, Models of bounded rationality: empirically grounded economic reason, V3; Simon H. A., 1982, Models of bounded rationality: economic analysis and public policy; Simon H. A., 1974, istrative behavior: a study of decision-making processes in istrative organization; Spender JC, 1996, J ORGAN CHANGE MANAG, V9, P63, DOI 10.1108/09534819610156813; TAKEUCHI H., 2004, Hitotsubashi on knowledge management; WIENER N., 1961, Cybernetics or control a nd communication in the animal and the machine; ZADEH LA, 1965, INFORM CONTROL, V8, P338, DOI 10.1016/S0019-9958(65)90241-X; ZADEH LA, 1973, IEEE T SYST MAN CYB , VSMC3, P28, DOI 10.1109/TSMC.1973.5408575; 1982, [No title captured], P529 71 2 5 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2010 7 4 379 396 10.1590/S1807-76922010000400005 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922010000400005 J Kayo, Eduardo Kazuo; Kimura, Herbert; Patrocínio, Mauricio Réa; Oliveira Net o, Luis Elesbão de Acquisitions, t ventures or arm s-length all iances? Analyzing the determinants of the choice of growth strategy in Brazil fr om 1996 through 2007 BAR - Brazilian istration R eview English research-article acquisition; t venture; strategic al liance; growth strategy; governance mode This pap er analyses the determinants of the choice among different firm growth strategie s: acquisitions, t ventures or arm s-length alliances. Several theoretical p erspectives offer a background to understanding how firms make this choice. Howe ver, most empirical studies in this field have been derived from firms in develo ped countries. In contrast, we turn our attention to the analysis of the growth process of firms in a particular developing country, Brazil. The results mostly the learning perspective of the firm s choice. In general, a firm s prev ious experience in a specific strategy (e.g.: t ventures) is significant to determine its future choice for the same strategy as a path to grow. Extending p revious studies, we introduced some financial factors as explanatory variables b ut they showed no statistical significance. [Kimura, Herbert] Universidade Presbiteriana Mackenzie, Brazil; [Patrocínio, Mauricio Réa] U niversidade Presbiteriana Mackenzie, Brazil; [Kayo, Eduardo Kazuo] Universidade de São Paulo, Brazil; [Oliveira Neto, Luis Elesbão de] Universidade Presbiteriana Ma ckenzie, Brazil Zollo M, 2002, ORGAN SCI, V13, P339, DOI 10.1287/orsc.13.3.339.2780; MCCONNELL JJ, 1985, J FINANC, V40, P519, DOI 10.230 7/2327898; Capron L, 2002, STRATEGIC MANAGE J, V23, P781, DOI 10.1002/smj.262; W OOLRIDGE JR, 1990, STRATEGIC MANAGE J, V11, P353, DOI 10.1002/smj.4250110503; Re uer JJ, 2000, STRATEGIC MANAGE J, V21, P81, DOI 10.1002/(SICI)1097-0266(200001)2 1:1<81::AID-SMJ62>3.0.CO;2-R; Wang L, 2007, STRATEG MANAGE J, V28, P1291, DOI 10 .1002/smj.638; Villalonga B, 2004, J ECON BEHAV ORGAN, V54, P205, DOI 10.1016/j. jebo.2003.07.001; SHARPE WF, 1964, J FINANC, V19, P425, DOI 10.2307/2977928; Kal e P, 2007, STRATEG MANAGE J, V28, P981, DOI 10.1002/smj.616; Makadok R, 2001, ST RATEGIC MANAGE J, V22, P387, DOI 10.1002/smj.158; Iyer DN, 2008, ACAD MANAGE J, V51, P808; Barkema HG, 2008, J MANAGE, V34, P594, DOI 10.1177/0149206308316968; Geyskens I, 2006, ACAD MANAGE J, V49, P519; Anand BN, 2000, STRATEGIC MANAGE J, V21, P295, DOI 10.1002/(SICI)1097-0266(200003)21:3<295::AID-SMJ91>3.3.CO;2-F; Le land HE, 2007, J FINANC, V62, P765, DOI 10.1111/j.1540-6261.2007.01223.x; Dyer J H, 1998, ACAD MANAGE REV, V23, P660, DOI 10.2307/259056; O Brien JP, 2003, STRAT EGIC MANAGE J, V24, P415, DOI 10.1002/smj.308; Uhlenbruck K, 2006, STRATEGIC MAN AGE J, V27, P899, DOI 10.1002/smj.546; Yang HB, 2010, STRATEG MANAGE J, V31, P23 7, DOI 10.1002/smj.815; Villalonga B, 2005, STRATEGIC MANAGE J, V26, P1183, DOI 10.1002/smj.493; Yin XL, 2008, ACAD MANAGE REV, V33, P473; FRANKS JR, 1989, J FI NANC ECON, V23, P225, DOI 10.1016/0304-405X(89)90057-3; BALAKRISHNAN S, 1993, J ECON BEHAV ORGAN, V20, P99, DOI 10.1016/0167-2681(93)90083-2; Brito G. A. S., 20 05, REV -SAO PAULO, V40, P353; CAMARGOS M. A., 2007, RAUSP, V42, P468; CHUN G KH, 1994, FINANC MANAGE, V23, P70, DOI 10.2307/3665623; Das S, 1998, ACAD MANA

GE J, V41, P27, DOI 10.2307/256895; FIRTH M, 1978, J FINANC, V33, P670, DOI 10.2 307/2326580; Gill J, 2001, Generalized Linear Models: A Unified Approach; Greene WH, 2003, ECONOMETRIC ANALYSIS; HAUGEN RA, 1975, J FINANC, V30, P1003, DOI 10.2 307/2326719; HENNART JF, 1993, ORGAN SCI, V4, P529, DOI 10.1287/orsc.4.4.529; JE NSEN MC, 1986, AM ECON REV, V76, P323; KOGUT B, 1988, STRATEGIC MANAGE J, V9, P3 19, DOI 10.1002/smj.4250090403; Koh J., 1991, Academy of Management Journal, V34 ; LANGETIEG TC, 1980, J FINANC QUANT ANAL, V15, P689, DOI 10.2307/2330404; Lavie D, 2006, ACAD MANAGE REV, V31, P638, DOI 10.5465/AMR.2006.21318922; LINTNER J, 1965, REV ECON STAT, V47, P13, DOI 10.2307/1924119; LINTNER J, 1965, J FINANC, V 20, P587, DOI 10.2307/2977249; MCCONNELL JJ, 1995, J FINANC ECON, V39, P131, DOI 10.1016/0304-405X(95)00824-X; McFadden Daniel, 1973, FRONTIERS ECONOMETRI, P105 ; MORCK R, 1990, J FINANC, V45, P31, DOI 10.2307/2328808; NAIK V, 1993, J FINANC , V48, P1969, DOI 10.2307/2329076; OLIVEIRA L. M. L., 2008, REV SABER CIENTIFICO , V1, P1; Patrocínio M. R., 2007, Revista de istração USP, V42, P205; Penrose E. T., 1959, THEORY GROWTH FIRM; PETERAF MA, 1993, STRATEGIC MANAGE J, V14, P179, D OI 10.1002/smj.4250140303; Sawler J., 2005, MANAGERIAL DECISION, V26, P243, DOI 10.1002/mde.1210; SETH A, 1990, STRATEGIC MANAGE J, V11, P431, DOI 10.1002/smj.4 250110603; STULZ RM, 1990, J FINANC ECON, V26, P3, DOI 10.1016/0304-405X(90)9001 1-N; TEECE DJ, 1992, J ECON BEHAV ORGAN, V18, P1, DOI 10.1016/0167-2681(92)90050 -L; WILLIAMSON OE, 1991, SCI QUART, V36, P269, DOI 10.2307/2393356; Willia mson Oliver E, 1975, Markets and Hierarchies: Analysis and Antitrust Implication s 53 0 1 1 4 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2010 7 4 397 412 10.1590/S1807-76922010000400006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922010000 400006 J Reyes-Ricon, Maya; Zouain, Deborah Moraes; Pimenta, Roberto da Costa; Al meida, Gustavo de Oliveira New configuration of the Brazilian state : liberty and development in the evolution of government in Brazil BAR - Brazilian istration Review English research-article governme ntal organization; size of the state; reform of the state The recent events in the global economy have revitalized the debate about the si ze and functions of the State. The neoliberal discourse was put in check, reopen ing the discussions concerning Market Liberty and the importance of the State. S ince the proclamation of the Republic, the Brazilian government has undergone nu merous reforms, sometimes assuming a liberal, external market dependent orientat ion, while at other times assuming an authoritarian, developmental state-driven orientation. The aim of this article is to develop insights into the evolution o f the governmental organization and reflect on the assumptions that lie behind t he various reforms that have taken place since the beginning of the Republic. Th e theoretical framework is divided into three parts: Development and Liberty bas ed on the perspectives of Friedrich Hayek and Amartya Sen; the role of the State and its impact on the economy and; the formats assumed by the Brazilian State t hroughout the history of the Republic. The latter part of the work returns to th e theoretical framework, summarizing all that has been discussed in order to ful fil the aims of the study. [Zouain, Deborah Moraes] Fundação Getúlio Vargas, Brazil; [Pimenta, Roberto da Costa] Fundação Getúlio Vargas, Brazi l; [Reyes-Ricon, Maya] Fundação Getúlio Vargas, Brazil; [Almeida, Gustavo de Oliveira] Fundação Getúlio Vargas, Brazil Almeida P. R., 2004, Par cerias estratégicas, V18, P157; Amann Edmund, 2008, Q REV EC FINANCE, V48, P252, D OI 10.1016/j.qref.2006.12.015; WILLIAMSON J, 1993, WORLD DEV, V21, P1329, DOI 10 .1016/0305-750X(93)90046-C; Sheppard E, 2010, GEOFORUM, V41, P185, DOI 10.1016/j .geoforum.2009.09.009; Gore C, 2000, WORLD DEV, V28, P789, DOI 10.1016/S0305-750 X(99)00160-6; Blanc M., 1994, Os herdeiros de Darwin; Bresser-Pereira L. C., 199 5, Lua Nova Revista de Cultura e Política, V36, P85; Bresser-Pereira L. C., 2007, Revista de Sociologia, V28, P0; Bresser-Pereira Luiz Carlos, 2009, Estud. av., V 23, P7, DOI 10.1590/S0103-40142009000200002; Bresser-Pereira Luiz Carlos, 2010, Rev. . empres., V50, P112, DOI 10.1590/S0034-75902010000100009; Cerny P., 200 8, J INT TRADE DIPLOMAC, V2, P1; Chevallier J.-J., 1982, As grandes obras política s de Maquiavel a nossos dias; Colander D., 2005, European Journal of Political E

conomy, V21, P1060, DOI 10.1016/j.ejpoleco.2004.08.007; Datz G, 2009, PUBLIC IN REV, V69, P660; Di Pietro M. S. Z., 2006, Revista Eletrônica de Direito do Esta do, V5, P1; Esping-Andersen G, 1996, Welfare State in Transition: National Adapt ations in Global Economies; EVANS PB, 1989, SOCIOL FORUM, V4, P561, DOI 10.1007/ BF01115064; Evans P, 1997, WORLD POLIT, V50, P62; Evans P. B., 1995, EMBEDDED AU TONOMY; Grin E. J., 2009, Revista Videre, V1, P65; HAYEK F. A., 1973, Law, legis lation and liberty; JUDT Tony, 2008, Pós-Guerra: Uma História da Europa desde 1945; LINDBLOM C. E., 1980, O processo de decisão política; MATIAS PEREIRA J., 2008, Curso de istração pública: foco nas instituições e ações governamentais; Melo L. I. A., 2006, Os clássicos da política, P79; NOGUEIRA J. P., 2005, Teoria de relações internacionais; Peixoto J. P. M, 2008, Governando o governo modernização da istração pública no Brasi l, P1; Ribeiro R., 2006, Os clássicos da política, P51; Rodrigues P. H., 1990, Revis ta de istração Publica, V24, P44; Santos Reginaldo Souza, 2007, Rev. . Pública , V41, P819, DOI 10.1590/S0034-76122007000500002; Selcher W. A., 1990, Revista d e istração Publica, V24, P165; SEN Amartya, 2001, Desenvolvimento como liberdad e; SOUZA Celina., 1992, In: Revista de istração Pública, V26, P15; WILLIAMSON J., 1997, EC SOCIAL DEV 21 CEN, P48; Williamson John, 1990, LATIN AM ADJUSTMENT, P5 35 1 1 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2010 7 4 413 427 10.1590/S1807-76922010000400007 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922010000400007 J Quintella, Rogério H. Editorial BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2010 7 3 01 02 10.1590/S1807-76922010000300001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922010000300001 J Brito, Mozar José de; Silva, Sabrina Soares da; Muniz, Mayara Maria de Jes us The meanings of the death of the founder: the constructionist ap proach BAR - Brazilian istration Review English research-article social constructionism; organizational culture; foundati on myth The aim of this article is to investigate the me anings constructed around the death of a university center’s founder. For this pur pose, the culture theory and the social constructionism approach formed the theo retical-methodological basis. In this qualitative descriptive research, the tria ngulation of various data collection techniques was utilized and an analysis of the discursive practices was conducted. The reflections presented in this articl e could serve as a starting point for other researchers who are interested in in vestigating and constructing new theoretical and methodological reflections on t his subject, which is absent from the theory of organizations. If this is the ca se, the researchers should bear in mind that the death of the founder of any org anization takes on meanings that lie on the frontiers between the subjectivity o f people and the organizational culture. The death of the founder, in any organi zation, cannot and should not be studied as something natural to those who have lost their historical reference, incorporating the figure of the hero, embellish ed with all his symbolism. [Silva, Sabrina Soares d a] Universidade Federal de Lavras, Brazil; [Muniz, Mayara Maria de Jesus] Univer sidade do Estado da Bahia, Brazil; [Brito, Mozar José de] Universidade Federal de Lavras, Brazil Aktouf O, 1993, O indivíduo na organização: di mensões esquecidas, P39; BARTHES R., 1989, Mitologias; Bodgan R, 1994, Investigação qu alitativa em educação; Bourdieu P., 1991, Language and symbolic power; BRITO M. J., 2000, Mudança e cultura organizacional: a construção social de um novo modelo de gestão de P&D na Embrapa; Carrieri A. P., 2002, Revista Organizações Rurais e Agroindustria is, V4, P38; Chauí M., 2000, Mito fundador e sociedade autoritária; DEAL T. E., 1982 , Corporate culture: the rites and rituals of corporate life; Eliade M., 1999, O mito do eterno retorno; Eliade M., 1986, Mito e realidade; Elias N, 2001, A sol idão dos moribundos; FLEURY M.T.L., 1996, Cultura e poder nas organizações; Freitas M. E., 1991, Revista de istraçao de empresas, V31, P73; Gergen K. J., 1995, Ame rican Psychologist, V40, P266; JEFFCUTT P, 1994, ORGAN STUD, V15, P241, DOI 10.1 177/017084069401500204; Jeffcutt P. S., 1993, Postmodernism and organizations, P

25; JEFFCUTT P, 1994, J MANAGE STUD, V31, P225, DOI 10.1111/j.1467-6486.1994.tb0 0773.x; Kübler-Ross E., 2003, O túnel e a luz; Kübler-Ross E, 1998, A roda da vida: me mórias do viver e do morrer; Levi-Strauss C. L., 2000, Mito e significados: percep tivas do homem; Martins G. A., 1994, Caderno de Pesquisas em istração, V2, P1; Rasera Emerson F., 2004, Estud. psicol. (Natal), V9, P431, DOI 10.1590/S1413-294 X2004000300005; Rasera EF, 2001, Psicol Reflex Crit, V14, P201, DOI 10.1590/S010 2-79722001000100017; Reis M. C. L. G., 2005, Reflexões sobre a morte no Brasil, p1 7/53; RODRIGUES S.B., 1997, Revista de istração Contemporânea, V1, P45; Rotterdan E., 2000, Elogio da loucura; Schein E. H., 1992, Organizational culture and lea rdership; Schultz M., 2004, On studying organizational culture: diagnosis and un derstanding; Simmel G., 2000, Metafísica da morte; Spink M. J., 2004, Práticas discu rsivas e produção de sentido no cotidiano: Aproximações téoricas e metodológicas; Tavares M. G. P., 1991, Cultura organizacional: uma abordagem antropológica da mudança; Vilhen a M. A., 2004, Revista de Estudos da Religião, V3, P103; 2004, istrar é criar c onflitos: o assédio moral degradando as relações de trabalho no Poder Judiciário; 2005, O método qualitativo na investigação de sentidos: uma proposta multipolar para estudos organizacionais 34 0 0 0 2 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2010 7 3 227 241 10.1590/S1807-76 922010000300002 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922010000300002 J Saito, Richard; Bandeira, Márcia Lima Empirical evidence of tr ade credit uses of Brazilian publicly-listed companies BAR - Brazilian istration Review English research-article trade cr edit; public-listed companies; sources of financing; debt While trade credit may be used as a substitute for bank loans, we find empirical evidence that listed firms do use bank debt and trade credit as two complementa ry sources of financing in line with recent theoretical papers (e.g. Biais & Gol lier, 1997) and evidence found in other empirical works (e.g. Alphonse, Ducret, & Séverin, 2006). By using a sample of 263 publicly-listed companies from 2006, ou r findings empirically that trade credit may be used as (i) a sign of th e firm’s quality, and (ii) a way of facilitating access to bank debt as trade cred it seems to be a substitute for bank debt. [Bandeir a, Márcia Lima] Fundação Getúlio Vargas, Brazil; [Saito, Richard] Fundação Getúlio Vargas, Br zil AKERLOF GA, 1970, Q J ECON, V84, P488, DOI 10.23 07/1879431; Alphonse P., 2006, When trade credit facilitates access to bank fina nce: evidence from US small business data; MIAN SL, 1992, J FINANC, V47, P169, D OI 10.2307/2329094; DIAMOND DW, 1991, J POLIT ECON, V99, P689, DOI 10.1086/26177 5; Wilner BS, 2000, J FINANC, V55, P153, DOI 10.1111/0022-1082.00203; SMITH JK, 1987, J FINANC, V42, P863, DOI 10.2307/2328295; Beck T, 2006, J INT MONEY FINANC , V25, P932, DOI 10.1016/j.jimonfin.2006.07.005; BOOT AWA, 1991, ECON J, V101, P 458, DOI 10.2307/2233552; SCHWARTZ RA, 1974, J FINANC QUANT ANAL, V9, P643, DOI 10.2307/2329765; Biais B, 1997, REV FINANC STUD, V10, P903, DOI 10.1093/rfs/10.4 .903; Burkart M, 2004, AM ECON REV, V94, P569, DOI 10.1257/0002828041464579; LON G MS, 1993, FINANC MANAGE, V22, P117, DOI 10.2307/3665582; BERGER A., 1998, Jour nal of Banking and Finance, V22; Cook L. D., 1997, Journal of Business Venturing , V14, P493; Cunninghan R., 2004, Trade credit and credit rationing in canadian firms; EMERY GW, 1984, J FINANC QUANT ANAL, V19, P271, DOI 10.2307/2331090; Evan s J.D., 1998, Are lending relationships valuable to equity holders in Chapter 11 bankruptcy?; FERRIS JS, 1981, Q J ECON, V96, P243, DOI 10.2307/1882390; Frank M . Z., 2004, Trade credit, collateral, and adverse selection; Giannetti M., 2007, Social Science Research Network; Holmes S., 1994, AUSTR J MANAGEMENT, V19, P97; Longhofer S., 2003, The paradox of priority. Financial Mangement, V32, P69; MYE RS SC, 1984, J FINANC, V39, P575, DOI 10.2307/2327916; NADIRI MI, 1969, ECONOMET RICA, V37, P408, DOI 10.2307/1912790; PETERSEN MA, 1995, Q J ECON, V110, P407, D OI 10.2307/2118445; Petersen MA, 1997, REV FINANC STUD, V10, P661, DOI 10.1093/r fs/10.3.661; SANVICENTE A. Z., 1998, Identificação de indicadores contábeis significat ivos para a previsão de concordata de empresas; SPENCE M, 1973, Q J ECON, V87, P35 5, DOI 10.2307/1882010; Vince W., 2000, Two-stage least-squares regression: UCLA : academic technology services, statistical consulting group; 2007, Tools for In

vestment Analysis 30 1 2 0 0 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2010 7 3 242 259 10.1590/S1807-76 922010000300003 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922010000300003 J Leng, Chan Yie; Botelho, Delane How does national culture impact on consumers’ decision-making styles? a cross cultural study in Brazil, the Unite d States and Japan BAR - Brazilian istration R eview English research-article culture and consumption; global marketin g; cross cultural study; consumer decision This emp irical article investigates the relationship between national culture and consum er decision-making styles in the purchase of cell phones, a product category tha t appears to be required by consumers independent of their nationalities. To mak e the research measurable, we used Hofstede’s four cultural dimensions (power dist ance, uncertainty avoidance, individualism, and masculinity) and Sproles and Ken dall’s Consumer Style Inventory framework (quality conscious, brand conscious, inn ovative, recreation, price conscious, impulsive, confused and brand loyal), and tested nine hypotheses through MANOVA in a sample of 108 buyers of the product i n Brazil, 104 in the USA, and 107 in Japan, countries ranked in the top ten of t he world’s largest cell phone market. Factor Analysis via Principal Component Anal ysis was conducted to examine the suitability of the eight-factor model in obser vations from each country. The three nationalities and the eight decision-making styles were treated as independent and dependent variables, respectively. Findi ngs showed mixed evidence for the application of Hofstede’s cultural dimensions to decision-making styles. Managerial implications and suggestions for future rese arch are presented to help understand the relationship between national culture and consumer decision-making styles. [Botelho, Delane ] Fundação Getúlio Vargas, Brazil; [Leng, Chan Yie] Fundação Getúlio Vargas, Brazil Abrahams B., 1997, MARKETING, V27, P31; LYNN M, 1993, J CONSUM RES, V20, P478, D OI 10.1086/209363; FURNHAM A, 1994, HUM RELAT, V47, P119, DOI 10.1177/0018726794 04700106; Kim HS, 2003, J PERS SOC PSYCHOL, V85, P373, DOI 10.1037/0022-3514.85. 2.373; [Anonymous], 2009, WORLD FACTBOOK; Kacen JJ, 2002, J CONSUM PSYCHOL, V12, P163, DOI 10.1207/S15327663J1202_08; Manrai LA, 2001, INT MARKET REV, V18, P2 70, DOI 10.1108/02651330110396479; Fan JX, 1998, J CONSUM AFF, V32, P275; HIRSCH MAN EC, 1981, J MARKETING, V45, P102, DOI 10.2307/1251545; ROTH MS, 1995, J MARK ETING RES, V32, P163, DOI 10.2307/3152045; Jain AK, 1997, J ECON PSYCHOL, V18, P 649, DOI 10.1016/S0167-4870(97)00028-7; WESTBROOK RA, 1985, J RETAILING, V61, P7 8; Zhou Z, 2001, ADV CONSUM RES, V28, P161; Bayley G., 1998, QUALITATIVE MARKET R, V1, P99, DOI DOI 10.1108/13522759810214271; Canabal M. E., 2002, College Stud ent Journal, V26, P12; DAWAR N, 1994, J MARKETING, V58, P81, DOI 10.2307/1252271 ; Dollinger MJ, 1998, PSYCHOL REP, V82, P755, DOI 10.2466/PR0.82.3.755-761; Furn ham A, 1999, HUM RELAT, V52, P1157, DOI 10.1177/001872679905200903; Greenfield P . M., Cross-cultural roots of minority child development, P285; HIRSCHMAN EC, 19 82, J MARKETING, V46, P92, DOI 10.2307/1251707; Hofstede G, 1991, Cultures and o rganizations: software of the mind; Hofstede G., 2001, Culture s consequences: C omparing values, behaviors, institutions and organizations across nations; Hofst ede G, 1984, Cultures Consequences: International Differences in Work-related Va lues; Kagitcibasi C., 1997, HDB CROSS CULTURAL P, P1; LASTOVICKA JL, 1982, J MAR KETING RES, V19, P126, DOI 10.2307/3151537; Leek S., 2006, Journal of Product & Brand Management, V15, DOI 10.1108/10610420610668621; Leo C., 2005, CROSS CULTUR AL MANAG, V12, P32, DOI 10.1108/13527600510798060; Lowe A. C. T., 1998, European Journal of Marketing, V32, P943; Lysonski S., 1996, EUR J MARKETING, V30, P10, DOI 10.1108/03090569610153273; Mitchell V., 1999, J PRODUCT BRAND MANA, V8, P319 , DOI DOI 10.1108/10610429910284300; Mitchell V.-W, 1998, J MARKETING MANAGEME, V14, P199; Montemayor EF, 1996, J MANAGE, V22, P889, DOI 10.1177/014920639602200 605; Mowen J.C., 1995, CONSUMER BEHAVIOR; Palumbo F., 2000, EUROPEAN J INNOVATIO , V3, P116, DOI 10.1108/14601060010334876; VENKATRAMAN MP, 1990, J BUS RES, V20, P293, DOI 10.1016/0148-2963(90)90008-2; Robinson C., 1995, Journal of the Marke t Research Society, V38, P55; Rogers EM, 1983, Diffusion of innovations; Rook D. W., Journal of Consumer Research, V14, P1987; Schwartz S. H., 1994, INDIVIDUALI

SM COLLEC, P85; Smith PB, 1997, HDB CROSS CULTURAL P, P77; Sproles G., 1986, Jou rnal of Consumer Affairs, V24, P134; Tai S. H., 2005, J RETAILING CONSUMER, V12, P191, DOI 10.1016/j.jretconser.2004.06.003; Terpstra V., 1991, The cultural env ironment of international business. Cincinnati; Usunier J. C., 1996, Internation al marketing: a cultural approach; Zhu Mingxia, 2006, Journal of Technology Mana gement in China, V1, DOI 10.1108/17468770610670965; 1993, [No title captured]; 1 995, [No title captured] 47 1 3 0 11 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 09 2010 7 3 260 275 10.1590/ S1807-76922010000300004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922010000300004 J Hildebrand, Diogo Fajardo Nunes; Fernandes, Daniel Von Der Heyde; Veloso , Andres Rodriguez; Slongo, Luiz Antônio Consumer-company identification: development and validation of a scale BAR - Brazilian istration Review English research-article consumer-company identif ication; confirmatory factor analysis; consumer behavior Consumer-Company Identification is a relatively new issue in the marketing acade mia. Bhattacharya and Sen (2003) explored the Social Identity theory and establi shed Consumer-Company Identification as the primary psychological substrate for deep relationships between the organization and its customers. In the present st udy a new instrument was constructed and validated that permits the empirical ve rification of the phenomenon described by Bhattacharya and Sen (2003). The scale validated in the present study is the first to embrace the idiosyncrasies of th e identification between consumers and organizations. The process was conducted through 3 independent data collections. The first one was collected using litera ture search and in-depth interviews with 12 undergraduate students and bachelors from different professional fields. The second data base was obtained from a su rvey of 226 undergraduate students from 3 universities in 2 big Brazilian cities . This data base was used for purification purposes using Explanatory Factorial Analysis. Finally, the Structural Equation Modeling technique was applied to ana lyze a third data base composed of 387 observations collected from the same 3 un iversities of the second study. The results confirm the content, convergent and discriminant validity of the new scale proposed. [Fernandes, Daniel Von Der Heyde] Erasmus University Rotterdam, Netherlands; [Ve loso, Andres Rodriguez] Universidade de São Paulo, Brazil; [Hildebrand, Diogo Faja rdo Nunes] Zicklin School of Business, United States; [Slongo, Luiz Antônio] Unive rsidade Federal do Rio Grande do Sul, Brazil Balmer J MT, 2009, MANAGE DECIS, V47, P544, DOI 10.1108/00251740910959413; Reed A, 2002, PSYCHOL MARKET, V19, P235, DOI 10.1002/mar.10011; Einwiller SA, 2006, J ACAD MAR KET SCI, V34, P185, DOI 10.1177/0092070305284983; DUTTON JE, 1994, SCI QUA RT, V39, P239, DOI 10.2307/2393235; Zaltman G, 1997, J MARKETING RES, V34, P424, DOI 10.2307/3151962; Winer RS, 1999, J ACAD MARKET SCI, V27, P349, DOI 10.1177/ 0092070399273005; Cornwell TB, 2005, J BUS RES, V58, P268, DOI 10.1016/S0148-296 3(03)00135-8; Rossiter JR, 2002, INT J RES MARK, V19, P305, DOI 10.1016/S0167-81 16(02)00097-6; MALHOTRA NK, 1981, J MARKETING RES, V18, P456, DOI 10.2307/315133 9; GRUBB EL, 1967, J MARKETING, V31, P22, DOI 10.2307/1249461; TAJFEL H, 1982, A NNU REV PSYCHOL, V33, P1, DOI 10.1146/annurev.ps.33.020182.000245; Balmer JMT, 2 002, CALIF MANAGE REV, V44, P72; Bergami M, 2000, BRIT J SOC PSYCHOL, V39, P555, DOI 10.1348/014466600164633; Scott SG, 2000, ACAD MANAGE REV, V25, P43, DOI 10. 2307/259262; Iacobucci D, 2003, J CONSUM PSYCHOL, V13, P478, DOI 10.1207/S153276 63J1304_14; Leach CW, 2008, J PERS SOC PSYCHOL, V95, P144, DOI 10.1037/0022-35 14.95.1.144; Lichtenstein DR, 2004, J MARKETING, V68, P16, DOI 10.1509/jmkg.68.4 .16.42726; Brown TJ, 1997, J MARKETING, V61, P68, DOI 10.2307/1252190; Bhattacha rya CB, 2003, J MARKETING, V67, P76, DOI 10.1509/jmkg.67.2.76.18609; Agustin C, 2005, J MARKETING RES, V42, P96, DOI 10.1509/jmkr.42.1.96.56961; ASHFORTH BE, 19 89, ACAD MANAGE REV, V14, P20, DOI 10.2307/258189; Bagozzi R. P., 1994, PRINCIPL ES MARKETING, P317; Balmer J. M. T., 1999, CORPORATE COMMUNICAT, V4, P182, DOI 1 0.1108/13563289910299300; Bardin L., 1977, Content analysis; Bentler P., 1984, P sychometrika, V48, P493; Bresser R. K. F., 2003, Schmalenbach Business Review, P 220; Burke K., 1950, A rhetoric of motives: Englewood Cliffs; Byrne B. M., 1994,

Structural equation modeling with EQS and EQS-Windows: basic concepts, applicat ions, and programming; Cheney G., 1982, Identification as process and product: a field study; CHURCHILL GA, 1979, J MARKETING RES, V16, P64, DOI 10.2307/3150876 ; Creamer M., 2006, Advertising Age, V77, P359; DeVellis R.F., 1991, Scale devel opment: Theory and applications; EVRARD Y., 1993, Market, etudes et recherches e n marketing; Fornell C., 1993, Journal of Marketing Research, V18, P39; Garver M ., 1999, J BUSINESS LOGISTICS, V20, P33; Grace D., 2005, Journal of Marketing Th eory and Practice, V13, P20; Griffin M., 2005, J SERV MARK, V19, P133, DOI DOI 1 0.1108/08876040510596803; Hair JF, 2005, Multivariate data analysis; HAIR J. F, 1998, Multivariate Data Analysis; Koufaris M., 2004, INFORMATION MANAGEME, V41, P377, DOI DOI 10.1016/J.IM.2003.08.004; Mael F. A., 1988, Organizational identif ication: construct redefinition and a field application with organizational alum ni; Mael F. A., 1982, Educational and Psychological Measurement, V52, P813; O’reil ly C. III, 1982, Journal of Applied Psychology, V71, P492; Oviatt P. C., 2002, T he measurement of organizational identification and organizational commitment fo und among the hip of Mary Kay cosmetics; Pieroway S., 2005, An identifica tion-based relationship marketing model: Conceptual development and empirical in vestigation; Pratt M. G., 1998, IDENTITY ORG BUILDIN, P171; Riketta M., 2004, Jo urnal of Vocational Behaviour, V66, P358; SIRGY MJ, 1982, J CONSUM RES, V9, P287 , DOI 10.1086/208924; Stein J., 2006, Automotive News Europe, V11; Swanson S. R. , 2006, J MARKETING THEORY P, V14, P125, DOI DOI 10.2753/MTP1069-6679140203; Tol man EC, 1943, J ABNORM SOC PSYCH, V38, P141, DOI 10.1037/h0057497; Whetten D.A, 1998, Identity in organizations: Building theory through conversations; Zeithaml VA, 1996, J MARKETING, V60, P31, DOI 10.2307/1251929; 1996, [No title captured] ; 2006, A identificação consumidor-empresa pelo prisma institucional: o valor como c apital para a empresa 55 0 0 0 3 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2010 7 3 276 293 10.1590/S1807-76 922010000300005 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922010000300005 J Sousa Filho, José Milton de; Wanderley, Lilian Soares Outtes; Gómez, Carla P asa; Farache, Francisca Strategic corporate social responsibility manage ment for competitive advantage BAR - Brazilian ist ration Review English research-article corporate social strategy; strat egic management; competitive advantage; corporate social responsibility Corporate social responsibility strategy and competitive advantage are important issues for the contemporary discussion on corporations in society when taking i nto social and environmental impacts. Empirically, we can see that socia l responsibility strategies are associated with competitive advantages, such as attracting valuable employees as well as enhancing the company image and reputat ion. This paper presents a theoretical review that demonstrates the association between social strategy and competitive advantage through the formulation of soc ial strategies that influence and are influenced by opportunities, resources, sk ills, corporation merits, industry structure and stakeholders. Based on the lite rature and a case study of Carrefour, a model is proposed for competitive advant ages stemming from the formulation of social strategies, which are explained bas ed on their elements and adaptation to societal expectations. This article seeks to enrich the discussion on the strategic management of social responsibility a nd contribute to the literature on Corporate Social Responsibility as well as St rategy and Competitive Advantage. [Wanderley, Lili an Soares Outtes] Universidade Federal de Pernambuco, Brazil; [Gómez, Carla Pasa] Universidade Federal de Pernambuco, Brazil; [Sousa Filho, José Milton de] Fundação Getúl io Vargas, Brazil; [Farache, Francisca] Brighton Business School Brighton Sousa-Filho, José Milton de/P-5807-2015 Sousa-Filho, José Milton de/0000-0002-3078 -3179 ABREU M. C. S., 2001, Modelo de avaliação da estratégia ambiental: uma ferrame nta para tomada de decisão; Alessio R., 2003, Revista Virtual Textos & Contextos, V2, P1; Andrews K.R, 1987, The Concept of Corporate Strategy; Russo MV, 1997, AC AD MANAGE J, V40, P534, DOI 10.2307/257052; Amato LH, 2007, J BUS ETHICS, V72, P 229, DOI 10.1007/s10551-006-9167-5; Porter ME, 2006, HARVARD BUS REV, V84, P78; Burke L, 1996, LONG RANGE PLANN, V29, P495, DOI 10.1016/0024-6301(96)00041-6; Hu

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as: (1) the existence of a CSR directory at the headquarters level and a CSR re presentative at the subsidiary level, and (2) the existence of representatives f rom different areas who participate in meetings or committees to make decisions about CSR strategy. We argue that a transverse CSR structure favors consideratio n of global and local CSR demands by headquarters and subsidiaries. This process takes place through the mediation of three main elements: information exchange, awareness activities and definition of objectives. [Pedrozo, Eugenio Avila] Universidade Federal do Rio Grande do Sul, Brazil; [Est ivalete, Vania de Fátima Barros] Universidade Federal de Santa Maria, Brazil; [Bar in Cruz, Luciano] HEC Montréal Montréal, Canada; [Hoff, Debora Nayar] Universidade F ederal do Pampa, Brazil ALLAIRE Y, 1984, ORGAN STUD, V5, P193, DOI 10.1177/017084068400500301; [Anonymous], 1987, OUR COMMON FUTURE; EDS TROM A, 1977, SCI QUART, V22, P248, DOI 10.2307/2391959; Molm LD, 2003, AM SOCIOL REV, V68, P128, DOI 10.2307/3088905; Bansal P, 2003, ORGAN SCI, V14, P51 0, DOI 10.1287/orsc.14.5.510.16765; Steurer R, 2005, J BUS ETHICS, V61, P263, DO I 10.1007/s10551-005-7054-0; KIM WC, 1993, ACAD MANAGE J, V36, P502, DOI 10.2307 /256590; Sharma S, 2000, ACAD MANAGE J, V43, P681, DOI 10.2307/1556361; Dam L, 2 008, ECOL ECON, V67, P55, DOI 10.1016/j.ecolecon.2007.11.007; Husted BW, 2003, L ONG RANGE PLANN, V36, P481, DOI 10.1016/S0024-6301(03)00115-8; BALIGA BR, 1984, J INT BUS STUD, V15, P25, DOI 10.1057/palgrave.jibs.8490480; Barnett ML, 2007, A CAD MANAGE REV, V32, P794; KIM WC, 1991, STRATEGIC MANAGE J, V12, P125, DOI 10.1 002/smj.4250120910; Mackey A, 2007, ACAD MANAGE REV, V32, P817; Matten D, 2008, ACAD MANAGE REV, V33, P404; Bansal P, 2005, STRATEGIC MANAGE J, V26, P197, DOI 1 0.1002/smj.441; MARTINEZ JI, 1989, J INT BUS STUD, V20, P489, DOI 10.1057/palgra ve.jibs.8490370; Siggelkow N, 2007, ACAD MANAGE J, V50, P20; Ramus CA, 2000, ACA D MANAGE J, V43, P605, DOI 10.2307/1556357; Aguilera RV, 2007, ACAD MANAGE REV, V32, P836; Basu K, 2008, ACAD MANAGE REV, V33, P122; Payne DM, 2001, J BUS ETHIC S, V32, P157, DOI 10.1023/A:1010726830191; Bansal P, 2000, ACAD MANAGE J, V43, P 717, DOI 10.2307/1556363; Cruz LB, 2007, MANAGE DECIS, V45, P1297, DOI 10.1108/0 0251740710819041; EISENHARDT KM, 1989, ACAD MANAGE REV, V14, P532, DOI 10.2307/2 58557; Elis K. M., 2000, Competitiviness Review, V10, P9; Fergus AHT, 2005, J BU S ETHICS, V57, P197, DOI 10.1007/s10551-004-5093-6; Harzing A. W., 2001, EMPL RE LAT, V23, P6, DOI 10.1108/01425450110409248; JAEGER AM, 1983, J INT BUS STUD, V1 4, P91, DOI 10.1057/palgrave.jibs.8490520; Kranias Dimitrios S., 2000, MANAGE DE CIS, V38, P638, DOI 10.1108/00251740010379092; Kranias D. S., 2001, Managerial A uditing Journal, V15, P297; Levis J., 2006, Journal of Asian Economics, V17, DOI 10.1016/j.asieco.2006.01.007; NOHRIA N, 1994, STRATEGIC MANAGE J, V15, P491, DO I 10.1002/smj.4250150606; Ouchi W. G., 1978, ACAD MANAGE REV, V3, P305, DOI DOI 10.2307/257670; PERLMUTTER HV, 1984, WORLD FUTURE, V19, P271; RAIBORN CA, 1990, J BUS ETHICS, V9, P879, DOI 10.1007/BF00382911; Taggart JH, 1997, J INT BUS STUD , V28, P51, DOI 10.1057/palgrave.jibs.8490093; 2002, Retrieved 38 0 0 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 09 2010 7 3 310 324 10.1590/S1807-76922010000300007 Management SciELO B razil Business & Economics SCIELO:S1807-76922010000300007 J Quintella, Rogério H Editorial BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2010 7 2 0 0 10.1590/S1807-76922010000200001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922010000200001 J Gantman, Ernesto R. Scholarly management knowledge in the pe riphery: Argentina and Brazil in comparative perspective (1970-2005) BAR - Brazilian istration Review English research-article manageme nt knowledge; business education; Latin America; Argentina; Brazil This paper examines academic management knowledge in two developing countries, A rgentina and Brazil. It shows that the level of scholarliness of this type of kn owledge varies greatly within countries with a similar degree of economic develo pment. Furthermore, the paper demonstrates that the main factor behind the expan sion of scholarly management knowledge in the countries under study is the insti

tutionalization of the academic community through faculty professionalization, w hich is in turn influenced by the size of the economy and the state s commitment to ing the higher education system. [Gantman , Ernesto R.] Universidad de Buenos Aires, Argentina; [Gantman, Ernesto R.] Univ ersidad de Buenos Aires, Argentina Alatas S. F, 200 3, CURR SOCIOL, V51, P599, DOI DOI 10.1177/00113921030516003; Alvarez J. L., 199 8, The diffusion and consumption of business knowledge; GIBBS WW, 1995, SCI AM, V273, P92; Bennis WG, 2005, HARVARD BUS REV, V83, P96; Leydesdorff L, 1998, SCIE NTOMETRICS, V43, P5, DOI 10.1007/BF02458391; De Rond M, 2005, J MANAGE INQUIRY, V14, P321, DOI 10.1177/1056492605276850; Cole S, 1999, MINERVA, V37, P1, DOI 10. 1023/A:1004591413630; Erkut E, 2002, CAN J SCI, V19, P97; Kishida K, 1997, S CIENTOMETRICS, V40, P277, DOI 10.1007/BF02457440; Engwall L, 2007, SCAND J MANAG , V23, P4, DOI 10.1016/j.scaman.2006.12.003; Schofer E, 2004, SOC FORCES, V83, P 215, DOI 10.1353/sof.2004.0125; Augier M, 2005, ORGAN SCI, V16, P85, DOI 10.1287 /orsc.1040.0108; Pfeffer J, 2002, ACAD MANAG LEARN EDU, V1, P78; Alvarez JL, 199 7, ORGANIZATION, V4, P564, DOI 10.1177/135050849700400413; Ibarra-Colado E, 2006 , ORGANIZATION, V13, P463, DOI 10.1177/1350508406065851; Wood T, 2002, ACAD MANA GE EXEC, V16, P18; Bacha E, 1974, Cuadernos de Economía, V11, P60; BARNETT V., 199 4, Outliers in statistical data; Baruch Y., 2001, INT J CROSS CULTURAL, V1, P109 , DOI 10.1177/147059580111010; BERTERO C, 1994, RAE-REV EMPRES, V34, P81; Bertero Carlos Osmar, 2006, Rev. . empres., V46, P114, DOI 10.1590/S0034-7590 2006000200008; Bertero C. O., 1999, REV CONT, V3, P147; Bértola L, 2006, Revis ta de Historia Económica, V24, P37; Brief A. P, 2000, Journal of Management Inquir y, V9, P4; Cunha A. S. M. da, 1997, Revista de istração Contemporânea, V1, P145; Curado I. B, 1994, Revista de istração de Empresas, V34, P8; Di Tella Torcuato, 1974, Clases sociales y estructuras políticas; DIMAGGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; Engwall L, 2003, Management consulting: emergenc e and dynamics of a knowledge industry; Engwall L., 2002, MANAGEMENT CONSULTIN, P36; Follari, 2003, Aspectos teóricos y metodológicos sobre evaluación de la función inv estigación en las universidades, V2; Gantman ER, 2009, SCIENTOMETRICS, V80, P153, DOI 10.1007/s11192-007-2054-8; Gantman E.R., 2006, CRIT PERSPECT, V2, P25, DOI 1 0.1108/17422040610644144; HANNAN M. T., 1989, Organizational ecology; Hoffman A. , 2004, STRATEG ORGAN, V2, P213, DOI 10.1177/1476127004042845; Levy Daniel C., 1 986, Higher Education and the State in Latin America; Martins C.B., 1989, CIENCI A CULTURA, V41, P663; MATTOS Pedro Lincoln, 2003, Revista de istração de Empres as, V43, P60; Micklethwait J, 1997, The witch doctors: making sense of the manag ement gurus; Nogueira R. M, 1990, La Información, V6, P121; Price D. J. S. de, 197 0, Communication among scientists and engineers, P3; Price D. J. S. de, 1986, Li ttle science, big science - and beyond; Quintella Rogério Hermida, 2003, Rev. . empres., V43, P107, DOI 10.1590/S0034-75902003000200008; ROESCH S., 2003, Organ izações & Sociedade, V10, P165; Rouse J, 1992, Configurations, V1, P57; Sahlin-Ander sson K, 2002, EXPANSION MANAGEMENT, P277; Schott T, 1998, J WORLD SYSTEMS RES, V 4, P112; Schwartzman S, 1992, The encyclopedia of higher education, V1, P82; SCH WARTZMAN S., 1997, The international academic profession: portraits of fourteen countries, P231; Schwartzman S. A., 1991, A space for science: The development o f the scientific community in Brazil; Shenhav Y., 1995, HDB SCI TECHNOLOGY S, P6 27; Stubrin A, 2003, Configuracion universitaria y política publica de educación sup erior en la Argentina; Tonelli M. J, 2003, Revista de istração de Empresas, V43 , P106; Üsdiken B, 2001, Business History, V43, P90; Usdiken B., 1996, INT STUDIES MANAGEME, V26, P33; Wainerman C, 1999, Boletín Informativo, V1, P4; Whitley R, 19 98, Organization Studies, V9, P47; Woolgar S, 1994, Rethinking the dissemination of science and technology, V44; 2005, Censo docente 04; 2007, Anuario de estadíst icas universitárias 2006; 1998, istrative Science Quarterly, V43; 1974, Revis ta de istración de Empresas, V5; 1994, Revista de istração de Empresas, V34; 1982, istrative Science Quarterly, V27; 2007, Anuário estatístico 2007; 2002, Revista de istração de Empresas, V42; 2008, Gasto en ciencia y tecnología en rela ción al PBI; 1994, istrative Science Quarterly, V39; 1978, Revista de is tração de Empresas, V18; 2002, Enfoques, V3; 1994, Alta Gerencia, V4; 2002, ist rative Science Quarterly, V47; 1986, istrative Science Quarterly, V31; 1990 , Revista de istração de Empresas, V30; 1982, Revista de istración de Empres

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s of transpositions, contrasting with reproducible traits of Brazilian manageria l culture that are historically constructed but consistent with the notion of so ciological reduction, requires a critical, conscious and engaged attitude on the part of of the organization not only regarding the relevance of the imp orted content but also giving new meaning to the concepts underlying the managem ent technologies. [Bergue, Sandro Trescastro] Univ ersidade de Caxias do Sul, Brazil Abrahamson E, 19 96, ACAD MANAGE REV, V21, P254, DOI 10.5465/AMR.1996.9602161572; [Anonymous], 19 99, RAE-REV EMPRES; Benders J, 2001, ORGANIZATION, V8, P33, DOI 10.1177/13 5050840181003; ANSOFF H. I, 1990, A nova estratégia empresarial; Ansoff H. I., 197 7, Estratégia empresarial; AZEVEDO A., 2006, A Sociologia antropocêntrica de Alberto Guerreiro Ramos; Bergue S. T, 2009, A redução sociológica no processo de transposição de tecnologias gerenciais: gestão pela qualidade e certificação ISO 9001:2000 no Tribunal de Contas do Estado do Rio Grande do Sul; BERTERO C, 2003, RAE-REV EMPRES , V43, P48; BERTERO C, 1994, RAE-REV EMPRES, V34, P81; Caldas M., 1997, CU LTURA ORG CULTURA, P73; CALDAS M., 1999, Transformação e Realidade Organizacional, P 66; CALDAS M. P., 2006, Análise das organizações: perspectivas latinas, P261; Caldas M . P, 1999, Transformação e realidade organizacional: uma perspectiva brasileira, P26 ; Caldas MP, 1997, ORGANIZATION, V4, P517, DOI 10.1177/135050849700400410; Carva lho C. A, 2002, Organização e Trabalho, P27; Carvalho C, 2003, Revista de istração Pública, V47, P921; DIMAGGIO Paul J., 2005, REVISTA DE ISTR, V45, P74; FERLIE Ewan, 1999, A nova istração pública em ação; Fischer T., 1984, RAE-REV EMPRES, V24, P278; FISCHER T, 1984, O ensino de istração pública no Brasil, os ideais de desenvolvimento e as dimensões da racionalidade; FREITAS Alexandre B. de., 1997, Cultura organizacional e cultura brasileira, P38; Holanda S. B. de, 2005, Raízes d o Brasil; HUSSERL E., 1996, Investigações lógicas: sexta investigação: elementos de uma el ucidação fenomenológica do conheci-mento; JURAN J. M., 1992, A qualidade desde o proje to: novos os para o planejamento da qualidade em produtos e serviços; MACHADODA-SILVA C. L., 2003, Organizações, instituições e poder no Brasil; MACHADO-DA-SILVA Clóvi s Luiz, 2004, Handbook de Estudos Organizacionais: ação e análise organizacionais, V3, P251; MATIAS-PEREIRA José, 2007, Manual de gestão pública contemporânea; Meyer JW, 1992 , ORG ENV RITUAL RATIO, P21; MORRIS Timothy, 2005, Organization Studies, V27 (2) , P207, DOI 10.1177/0170840605057667; MOTTA Paulo Roberto, 1991, Gestão contemporâne a a ciência e a arte de ser dirigente; Motta P.R, 2001, Transformação organizacional: A teoría e a prática de inovar; Newell S, 2001, ORGANIZATION, V8, P97, DOI 10.1177/1 35050840181006; Nicolini Alexandre, 2003, Rev. . empres., V43, P44, DOI 10.15 90/S0034-75902003000200003; Oliveira J. A. P. de, 2007, Estado e gestão pública, P18 9; PAGNONCELLI D., 2004, Cidades, capital social e planejamento estratégico: o cas o ville; Paula APP, 2005, Por uma nova gestão pública; Poister T. H, 1997, Handb ook of local government istration, P101; Ramos A. G., 1966, istração e est ratégia do desenvolvimento: elementos de uma sociologia especial da istração; Ram os A. G., 1996, REDUCAO SOCIOLOGICA; Rezende D. A, 2005, Planejamento estratégico municipal: empreendedorismo participativo nas cidades, prefeituras e organizações públ icas; RIGGS F.W., 1964, A ecologia da istração pública; Vasconcelos F. C., 2000, RAE-REV EMPRES, V40, P20; Vergara S. C, 2006, Análise das organizações: perspect ivas latinas; 1982, Revista de istração Pública, V16, P05; Wood T, 1999, Transfor mação e realidade organizacional: uma perspectiva brasileira, P46; WRIGHT P., 2000, istração estratégica; 2004, Planejamento estratégico municipal e suas relações com as p olíticas de gestão de cidades e com a teoria new public management; 1993, Rev. . Pública, V27, P11; 2008, A redução gerencial no processo de transposição de tecnologias de gestão para organizações públicas; 2007, Cenários e planejamento municipal; 2007, Revista de istração de Empresas, V47, P89; 2004, Gestão da qualidade e inovações gerenciais em organizações públicas 52 0 0 0 1 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2010 7 2 155 171 10.1590/S1807-76 922010000200004 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922010000200004 J Hernandez, José Mauro da Costa; Santos, Claudia Cincotto dos Development-based trust: proposing and validating a new trust measurement model for buyer-seller relationships BAR - Brazilian ist

ration Review English research-article marketing; relationship marketin g; trust; channel relationships; scale development This study proposes and validates a trust measurement model for buyer-seller rel ationships. Baptized as development-based trust, the model encomes three dim ensions of trust: calculus-based, knowledge-based and identification-based. In a ddition to recognizing that trust is a multidimensional construct, the model als o assumes that trust can evolve to take on a different character depending on th e stage of the relationship. In order to test the proposed model and compare it to the characteristic-based trust measurement model, the measure most frequently used in the buyer-seller relationship literature, data were collected from 238 clients of an IT product wholesaler. The results show that the scales are valid and reliable and the proposed development-based trust measurement model is super ior to the characteristic-based trust measurement model in of its ability to explain certain variables of interest in buyer-seller relationships (long-ter m relationship orientation, information sharing, behavioral loyalty and future i ntentions). Implications for practice, limitations and suggestions for future st udies are discussed. [Santos, Claudia Cincotto dos] U niversidade Nove de Julho, Brazil; [Hernandez, José Mauro da Costa] Universidade d e São Paulo, Brazil ANDERSON E, 1989, MARKET SCI, V8 , P310, DOI 10.1287/mksc.8.4.310; Anderson J. C., 1990, J MARKETING, V54, P44; A NDERSON J. C, 1998, Psychological Bulletin, V103, P204; Kingshott RPJ, 2006, IND MARKET MANAG, V35, P724, DOI 10.1016/j.indmarman.2005.06.006; Lewicki RJ, 1998, ACAD MANAGE REV, V23, P438, DOI 10.5465/AMR.1998.926620; DODDS WB, 1991, J MARK ETING RES, V28, P307, DOI 10.2307/3172866; Lages C, 2005, J BUS RES, V58, P1040, DOI 10.1016/j.jbusres.2004.03.001; ROTTER JB, 1971, AM PSYCHOL, V26, P443, DOI 10.1037/h0031464; BENTLER PM, 1990, PSYCHOL BULL, V107, P238, DOI 10.1037/0033-2 909.107.2.238; Pavlou PA, 2002, J STRATEGIC INF SYST, V11, P215, DOI 10.1016/S09 63-8687(02)00017-3; Evans JR, 2005, INTERNET RES, V15, P195, DOI [10.1108/106622 40510590360, 10.1108/10662204510590360]; BAGOZZI RP, 1991, SCI QUART, V36, P421, DOI 10.2307/2393203; Sirdeshmukh D, 2002, J MARKETING, V66, P15, DOI 10.1 509/jmkg.66.1.15.18449; Singer E, 2006, PUBLIC OPIN QUART, V70, P637, DOI 10.109 3/poq/nfl034; Geyskens I, 1998, INT J RES MARK, V15, P223, DOI 10.1016/S0167-811 6(98)00002-0; Roster CA, 2004, INT J MARKET RES, V46, P359; McKnight DH, 2002, I NFORM SYST RES, V13, P334, DOI 10.1287/isre.13.3.334.81; MacMillan K, 2005, J BU S RES, V58, P806, DOI 10.1016/j.jbusres.2003.08.008; Jarvis CB, 2003, J CONSUM R ES, V30, P199, DOI 10.1086/376806; REMPEL JK, 1985, J PERS SOC PSYCHOL, V49, P95 , DOI 10.1037/0022-3514.49.1.95; Bhattacherjee A, 2002, J MANAGE INFORM SYST, V1 9, P211; MAYER RC, 1995, ACAD MANAGE REV, V20, P709, DOI 10.2307/258792; SHAPIRO DL, 1992, NEGOTIATION J, V8, P365, DOI 10.1111/j.1571-9979.1992.tb00679.x; ROTT ER JB, 1967, J PERS, V35, P651, DOI 10.1111/j.1467-6494.1967.tb01454.x; Rousseau DM, 1998, ACAD MANAGE REV, V23, P393, DOI 10.5465/AMR.1998.926617; WEBSTER FE, 1992, J MARKETING, V56, P1, DOI 10.2307/1251983; Groves RM, 2006, PUBLIC OPIN QU ART, V70, P646, DOI 10.1093/poq/nfl033; Shih TH, 2008, FIELD METHOD, V20, P249, DOI 10.1177/1525822X08317085; Deutskens E, 2006, J SERV RES-US, V8, P346, DOI 10 .1177/1094670506286323; Jones GR, 1998, ACAD MANAGE REV, V23, P531, DOI 10.5465/ AMR.1998.926625; LARZELERE RE, 1980, J MARRIAGE FAM, V42, P595, DOI 10.2307/3519 03; Boon SD, 1991, COOPERATION PROSOCIA, P190; BUTLER JK, 1991, J MANAGE, V17, P 643, DOI 10.1177/014920639101700307; CHURCHILL GA, 1979, J MARKETING RES, V16, P 64, DOI 10.2307/3150876; Coderre F, 2004, INT J MARKET RES, V46, P347; Coleman J . S., 1990, Foundations of social theory; Coulter Kevin S., 2002, Journal of Ser vices Marketing, V16, P35; LEWIS JD, 1985, SOC FORCES, V63, P967, DOI 10.2307/25 78601; Dick Alan S, 1994, J ACAD MARKET SCI, V22, P99, DOI DOI 10.1177/009207039 4222001; Doney PM, 1997, J MARKETING, V61, P35, DOI 10.2307/1251829; Doyle S. X. , 1992, J PERSONAL SELLING S, V12, P59; DWYER FR, 1987, J MARKETING, V51, P11, D OI 10.2307/1251126; FARRELLY F., 2003, EUR J MARKETING, V37, P530, DOI 10.1108/0 3090560310459078; FORNELL C, 1981, J MARKETING RES, V18, P39, DOI 10.2307/315131 2; Gabarro J. J., 1978, INTERPERSONAL BEHAV, P290; Gambetta D, 1988, Trust: maki ng and breaking cooperative relations, P95; GANESAN S, 1994, J MARKETING, V58, P 1, DOI 10.2307/1252265; ANDERSON JC, 1982, J MARKETING RES, V19, P453, DOI 10.23 07/3151719; GRANOVETTER M, 1985, AM J SOCIOL, V91, P481, DOI 10.1086/228311; Gro

nroos C., 1994, MANAGE DECIS, V32, P4, DOI DOI 10.1108/00251749410054774; HAIR J . F, 1998, Multivariate Data Analysis; HOSMER LT, 1995, ACAD MANAGE REV, V20, P3 79, DOI 10.2307/258851; Hu L.-T., 1995, STRUCTURAL EQUATION, P76; JOHNSONGEORGE C, 1982, J PERS SOC PSYCHOL, V43, P1306, DOI 10.1037/0022-3514.43.6.1306; Jöreskog K.G., 1996, LISREL 8: s reference guide; Kee H. W., 1970, J CONFLICT RESOL UT, V14, P357, DOI [10.1177/002200277001400307, DOI 10.1177/002200277001400307]; Kotler P, 1991, Marketing Science Institute Review, V1, P4; KRAMER RM, 1994, MO TIV EMOTION, V18, P199, DOI 10.1007/BF02249399; Lewicki R. J., 1995, CONFLICT CO OPERATION, P133; MacCallum RC, 1996, PSYCHOL METHODS, V1, P130, DOI 10.1037/1082 -989X.1.2.130; McDonald H., 2003, Marketing Intelligence & Planning, V21, P85; M cKnight D. H., 2002, INT J ELECTRON COMM, V6, P35; MORGAN RM, 1994, J MARKETING, V58, P20, DOI 10.2307/1252308; NORTH Douglass C, 1990, Institutions, Institutio nal Change and Economic Performance; Nunnally JC, 1978, PSYCHOMETRIC THEORY; Sch wab D. P., 1980, RES ORGAN BEHAV, V2, P3; Seines F., 1998, EUR J MARKETING, V32, P305, DOI DOI 10.1108/03090569810204580; SHAPIRO SP, 1987, AM J SOCIOL, V93, P6 23, DOI 10.1086/228791; Sheth J. N., 1988, Marketing theory: evolution and evalu ation; WILLIAMSON OE, 1993, J LAW ECON, V36, P453, DOI 10.1086/467284; Wong A., 2002, INT J RETAIL DISTRIB, V30, P34, DOI DOI 10.1108/09590550210415248; Worchel P, 1979, The social psychology of intergroup relations, P157; Wrightsman L. S., 1991, MEASURES PERSONALITY, V1, P373; Delgado-Ballester E, 2003, INT J MARKET R ES, V45, P35; ZEITHAML VA, 1988, J MARKETING, V52, P2, DOI 10.2307/1251446; Zhao Y, 2006, IND MARKET MANAG, V35, P405, DOI 10.1016/j.indmannan.2005.04.001; Zuck er L.G., 1986, RES ORGAN BEHAV, V8, P53 77 0 2 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 06 2010 7 2 172 197 10.1590/S1807-76922010000200005 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922010000200005 J Tessarolo, Izabella Frinhani; Pagliarussi, Marcelo Sanches; Luz, Antonio Thadeu Mattos da The justification of organizational performance in annual report narratives BAR - Brazilian ist ration Review English research-article attribution theory; impression m anagement; corporate annual reports In this paper, t he nature of organizational discourse is theoretically underpinned by the concep t of self-serving attributions, a type of causal reasoning that allows the write r to take credit for good news and avoid blame for bad news. We incorporated sig naling theory to the extant theoretical framework for self-serving attributions in order to develop hypotheses for the expected levels of attributional bias in the justification of organizational performance. A sample of 49 companies was se lected, both from a bad year and a good year regarding the capital market contex t. Each company s Letter to Shareholders was content analyzed in order to test o ur propositions concerning the presence and intensity of self-serving attributio ns in that section of annual reports. The results partially corroborate the prop osed theoretical hypotheses, but the sample size is an issue in of robustn ess. Nevertheless, the results indicate that companies attempt to create a posit ive corporate image to external stakeholders even when negative performance occu rs in a clearly favorable external context. Moreover, we observed that companies with positive performance in a good external context blame negative effects on the environment in a proportion equivalent to that observed for companies with p ositive performance in a bad year. [Pagliarussi, Ma rcelo Sanches] FUCAPE Business School, Brazil; [Tessarolo, Izabella Frinhani; Lu z, Antonio Thadeu Mattos da] FUCAPE Business School, Brazil Abrahamson E., 1996, J BUSINESS FINANCE A, V23, P1157, DOI DOI 10.1111/J.1468-59 57.1996.TB01163.X; Aerts W., 2001, EUROPEAN ING, V10, P3, DOI 10.1080/096 38180122562; Anderson CW, 1999, J FINANC ECON, V51, P45, DOI 10.1016/S0304-405X( 98)00043-9; STAW BM, 1983, SCI QUART, V28, P582, DOI 10.2307/2393010; Aert s W, 2005, ORG SOC, V30, P493, DOI 10.1016/j.aos.2004.07.001; GARDNER WL , 1988, J MANAGE, V14, P321, DOI 10.1177/014920638801400210; MILLER DT, 1975, PS YCHOL BULL, V82, P213, DOI 10.1037/h0076486; GIBBINS M, 1990, J ING RES, V28, P121, DOI 10.2307/2491219; Durnev A, 2005, J FINANC, V60, P1461, DOI 10.111 1/j.1540-6261.2005.00767.x; AERTS W, 1994, ORG SOC, V19, P337, DOI 10.10

16/0361-3682(94)90001-9; BETTMAN JR, 1983, SCI QUART, V28, P165, DOI 10.23 07/2392616; Bryan SH, 1997, REV, V72, P285; CLAPHAM SE, 1991, STRATEGIC MANAGE J, V12, P219, DOI 10.1002/smj.4250120305; Clatworthy M., 2003, ING BUSINESS, V33, P171, DOI 10.1080/00014788.2003.9729645; Clatworthy M. A., 2006, ING AUDITING, V19, P493, DOI 10.1108/09513570610679100; Hildebrandt H. H ., 1981, J BUS COMMUN, V18, P5, DOI 10.1177/002194368101800102; Huff A. S, 1990, Mapping strategic thought, P49; Kelley H. H., 1971, ATTRIBUTION PERCEIV, P1; Lo pes A. B, 2006, International ing: standards, regulations and financial r eporting, P169; Morettin P.A., 2003, ESTATISTICA BASICA; Rutherford B. A., 2003, J MANAGEMENT GOVERNA, V7, P187, DOI 10.1023/A:1023647615279; SALANCIK GR, 1984, SCI QUART, V29, P238, DOI 10.2307/2393176; Schelenker B. R, 1992, Annual Review of Psychology, V43, P133; Shoemaker Paul A., 1994, J ING LIT, V13, P142; Smith M., 1992, FINANC, V32, P75; Smith M., 2000, ING AUDI TING, V13, P624, DOI DOI 10.1108/09513570010353738; SPENCE M, 1973, Q J ECON, V8 7, P355, DOI 10.2307/1882010; Staw B. M., 1980, RES ORGAN BEHAV, V2, P45, DOI 10 .1300/J075v02n01_03; Tsang EWK, 2002, J MANAGE STUD, V39, P51, DOI 10.1111/14676486.00282; 2007, Earnings management and cross listing in Brazil; 1985, Bias an d sensemaking in good times and bad 31 0 0 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 06 2010 7 2 198 212 10.1590/S1807-76922010000200006 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922010000200006 J Nassif, Vânia Maria Jorge; Ghobril, Alexandre Nabil; Silva, Newton Siqueir a da Understanding the entrepreneurial process: a dynamic approach BAR - Brazilian istration Review English research-article entrepre neurship; entrepreneurial process; entrepreneur characteristics; dynamic approac h There is considerable predominance in the adopti on of perspectives based on characteristics in research into entrepreneurship. H owever, most studies describe the entrepreneur from a static or snapshot approac h; very few adopt a dynamic perspective. The aim of this study is to contribute to the enhancement of knowledge concerning entrepreneurial process dynamics thro ugh an understanding of the values, characteristics and actions of the entrepren eur over time. By focusing on personal attributes, we have developed a framework that shows the importance of affective and cognitive aspects of entrepreneurs a nd the way that they evolve during the development of their business. [Nassif, Vânia Maria Jorge] Faculdade Campo Limpo Paulista, Brazil; [Silva, Newton Siqueira da] Universidade de São Paulo, Brazil; [Nassif, Vânia Maria Jorge; Ghobril , Alexandre Nabil] Universidade Presbiteriana Mackenzie, Brazil Adizes I., 1990, Os ciclos de vida das organizações: como e porque as empresas cresc em e morrem e o que fazer a respeito; ELIZUR D, 1991, J ORGAN BEHAV, V12, P21, D OI 10.1002/job.4030120103; Arenius P, 2005, SMALL BUS ECON, V24, P233, DOI 10.10 07/s11187-005-1984-x; HORNADAY JA, 1971, PERS PSYCHOL, V24, P141; MAYER RC, 1995 , ACAD MANAGE REV, V20, P709, DOI 10.2307/258792; Sadler-Smith E, 2003, J SMALL BUS MANAGE, V41, P47, DOI 10.1111/1540-627X.00066; Beugelsdijk S, 2005, SMALL BU S ECON, V24, P159, DOI 10.1007/s11187-003-3806-3; Westhead P, 2005, J SMALL BUS MANAGE, V43, P393, DOI 10.1111/j.1540-627X.2005.00144.x; [Anonymous], 1983, HARV ARD BUSINESS MAY; Bastos A. V. B, 2004, Handbook de estudos organizacionais, V3; Brazeal D. V., 1999, ENTREP THEORY PRACT, V23, P29; Bygrave W. D, 2004, The por table MBA in entrepreneurship; Chay Y. W, 1993, Journal of Occupational and Orga nizational Psychology, V66, P286; Clercq D. de, 2003, Effects of human capital a nd social capital on entrepreneurial activity; DORNELAS José Carlos Assis, 2001, E mpreendedorismo: transformando idéias em negócios; Duobiené J, 2007, Problems and Pers pectives in Management, V5, P31; Fernandes D. V. D. H, 2008, RAE Eletrônica, V7, P 6; FILION L. J., 1999, REV EMPRESSAS FG, V39, P6; Fillion L., 2000, Revista de istração de Empresas, V7, P2; Fineman S, 2001, Emotion in organizations, P21 6; Gersick K, 1997, De geração para geração: ciclo de vida das empresas familiares; Grei ner LE, 1998, HARVARD BUS REV, V76, P55; HANNAN M. T., 1989, Organizational ecol ogy; Kelley D, 2004, The portable MBA in Entrepreneurship, P405; Lindsay N. J, 2 005, Academy of Marketing Science Review, V9; Machado-da-Silva C. L, 1999, Organ izações e Sociedade, V4, P97; Mcclelland D, 1965, Harvard Business Review, V43, P178

; Mitchell R.K., 2002, ENTREP THEORY PRACT, V27, P93, DOI 10.1111/1540-8520.0000 1; Petrakis P. E, 2005, Journal of American Academy of Business, V7, p233 242; P ORTER M. E, 1980, Competitive Strategy: Techniques for Analyzing Industries and Competitors; Rokeach M., 1973, NATURE HUMAN VALUES; Salim C. S, 2004, istração empreendedora: teoria e prática usando estudos de casos; SCHUMPETER J. A, 1984, Te oria do desenvolvimento econômico; SCHWARTZ SH, 1994, J SOC ISSUES, V50, P19; SCHW ARTZ SH, 1995, J CROSS CULT PSYCHOL, V26, P92, DOI 10.1177/0022022195261007; TEN BRUNSEL A. E, 2004, Handbook de estudos organizacionais, V3, P33; Thompson J. L. , 2004, MANAGE DECIS, V42, P243, DOI DOI 10.1108/00251740410515861; TIMMONS J. A ., 1978, AM J SMALL BUSINESS, V3, P5; Ucbasaran D, 2001, ENTREP THEORY PRACT, V2 6, P57; 2004, Contribuição para o entendimento das competências do empreendedor: a der ivação de um esquema a partir de relatos de trajetórias empresariais em pequenas empre sas; 1998, Evidence for the existence of a set of personality types, defined by psychological tests, that predict entrepreneurial success; 2005, Estudo comparat ivo das características e tipos de empreendedores em pequenas empresas; 2005, Aval iação da tipologia dos empreendedores residentes de incubadoras utilizando o teste " Keirsey Temperament Sorter"; 2006, Atributos dos empreendedores na indústria da mo da; 2002, What firm founders do: a longitudinal study of the start-up process; 2 005, Comportamento empreendedor e suas implicações: a organização produtiva de micro e p equenas empresas no turismo; 2000, O estrategista na pequena empresa; 2003, Perf il de pequenas empresas brasileiras atendidas pelo Programa Empretec do Sebrae e seus empreendedores; 2005, Sobrevivência e mortalidade de empresas paulistas de 1 a 5 anos; 2005, Boletim Estatístico de Micro e Pequenas Empresas: observatório: 1o semestre de 2005 50 2 3 2 8 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2010 7 2 213 226 10.1590/S1807-76 922010000200007 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922010000200007 J Quintella, Rogério H. Editorial BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2010 7 1 0 0 10.1590/S1807-76922010000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922010000100001 J Saito, Richard; Silveira, Alexandre Di Miceli da The rele vance of tag along rights and identity of controlling shareholders for the price spreads between dual-class shares: the brazilian case BAR - Brazilian istration Review English research-article voting a nd non-voting shares; dual class ; private benefits of control; legal rul es; mandatory bid Rule This paper analyzes the determin ants of the differential pricing of equity classes (the so-called dual-class pre mium [D]) in Brazil from 1995 to 2006 with a focus on two specific corporate g overnance aspects: i) the granting of tag along rights, a mandatory bid rule tha t extends to minority shareholders the right to sell their shares in case of a c ontrol transfer; and ii) the identity of the controlling shareholders, with an e mphasis on family control. We examined 87 Brazilian listed firms throughout the period, resulting in a sample of 3,287 observations. We found empirical evidence that changes in Corporate Law decreased (increased) the advantage of voting sha res in of tag along rights reduced (incremented) D. However, we did not find empirical evidence that the voluntary granting of tag along rights altered D. We also found evidence suggesting that family control is positively associa ted with D level. Overall, our results indicate that regulations regarding sha reholders rights and the identity of controlling shareholders are the two relev ant corporate governance variables for D level in environments characterized b y concentrated ownership structures. [Silveira, Alexa ndre Di Miceli da] Universidade de São Paulo, Brazil; [Saito, Richard] Fundação Getúlio Vargas, Brazil Adams R., 2007, One share, one vote: the empirical evidence; Dyck A, 2004, J FINANC, V59, P537, DOI 10.1111/j.1540-6261. 2004.00642.x; Caprio L, 2008, J BANK FINANC, V32, P2433, DOI 10.1016/j.jbankfin. 2008.04.001; Doidge C, 2004, J FINANC ECON, V72, P519, DOI 10.1016/S0304-405X(03

)00208-3; da Silva AC, 2007, J CORP FINANC, V13, P1, DOI 10.1016/j.jcorpfin.2006 .12.003; Damodaran A., 2005, The value of control: implications for control prem ia, minority discounts and voting shares differentials; Linciano N., 2003, Non-v oting shares and the value of control: the impact of corporate regulation in Ita ly; Nenova T., 2003, Journal of Financial Economics, V68; NENOVA T., 2001, Contr ol value and changes in corporate law in Brazil; Ødegaard B., 2006, Price differen ces between equity classes: Corporate control, foreign ownership or liquidity?; Saito R., 2003, BRAZILIAN REV ECONOM, V23, P77; Lei n. 6.404, de 15 de dezembro de 1976: Dispõe sobre a sociedade por ações; Lei n. 9.457, de 5 de maio de 1997: Alter a dispositivos da Lei nº 6.404, de 15 de dezembro de 1976, que dispõe sobre as socie dades por ações e da Lei nº 6.385, de 7 de dezembro de 1976, que dispõe sobre o mercado de valores mobiliários e cria a Comissão de Valores Mobiliários. Diário Oficial da União; Lei nº 10.303, de 31 de outubro de 2001 14 0 1 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 03 2010 7 1 01 21 10.1590/S1807-76922010000100002 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922010000100002 J Ferreira, Manuel Portugal; Serra, Fernando A. Ribeiro Make or buy in a mature industry? models of client - supplier relationships under TCT an d RBV perspectives BAR - Brazilian istration R eview English research-article client-supplier relationship models; out sourcing; TCT; RBV; strategic governance In this paper, we use the transaction cost theory [TCT] and the resource-based view [RBV ] to discuss three propositions on the models of client-supplier relationships i n mature industries. The two theories seem to advance different organizational f orms of the client-supplier relationships, and in some instances are contradicto ry. How should firms organize to prosper and grow, namely in the international m arkets? Through the case study of three Portuguese packaging firms, with primary (interviews) and secondary data, we discuss how the three firms deploy three di stinct strategic organization models in a mature industry. One firm utilizes mar ket-based governance mechanisms, and concentrates its production in a few select ed locations. Another firm vertically integrates almost the entire value chain o f the product to provide full service to its clients. The third firm operates in a model of integrated outsourcing, with the installation wall to wall with its clients. The client-supplier models adopted by these firms are based on efficien t, stable, and trustworthy relationships that permit them to focus on their core competences and reduce transaction costs. The superior performance of firms req uires a proper alignment of hierarchical and relational governance, taking the d imensions of their transactions into consideration. [Serra, Fernando A. Ribeiro] Universidade do Sul de Santa Catarina, Brazil; [Fer reira, Manuel Portugal] Escola Superior de Tecnologia e Gestão Leiria, Portugal Ferreira, Manuel/A-2322-2012 Ferreira, Manuel/0000-0002-4642-4605 Grant RM , 1996, ORGAN SCI, V7, P375, DOI 10.1287/orsc.7.4.375; Dyer JH, 2003, ORGAN SCI, V14, P57, DOI 10.1287/orsc.14.1.57.12806; Quinn JB, 2000, SLOAN MANAGE REV, V41 , P13; Madhok A, 2002, STRATEGIC MANAGE J, V23, P535, DOI 10.1002/smj.247; RICE RE, 1991, SCI QUART, V36, P219, DOI 10.2307/2393354; Leiblein MJ, 2003, ST RATEGIC MANAGE J, V24, P839, DOI 10.1002/smj.340; Carson SJ, 2007, J MARKETING, V71, P49, DOI 10.1509/jmkg.71.1.49; Mayer KJ, 2006, ACAD MANAGE J, V49, P942; Ka le P, 2000, STRATEGIC MANAGE J, V21, P217, DOI 10.1002/(SICI)1097-0266(200003)21 :3<217::AID-SMJ95>3.3.CO;2-P; SCHOONHOVEN CB, 1990, SCI QUART, V35, P177, DOI 10.2307/2393555; Hatonen J, 2009, J INT MANAG, V15, P142, DOI 10.1016/j.intm an.2008.07.002; Jacobides MG, 2006, ORGAN SCI, V17, P249, DOI 10.1287/orsc.1050. 0167; Geyskens I, 2006, ACAD MANAGE J, V49, P519; Hoopes DG, 2003, STRATEGIC MAN AGE J, V24, P889, DOI 10.1002/smj.356; Parmigiani A, 2007, STRATEGIC MANAGE J, V 28, P285, DOI 10.1002/smj.580; POWELL WW, 1990, RES ORGAN BEHAV, V12, P295; MEYE R JW, 1977, AM J SOCIOL, V83, P340, DOI 10.1086/226550; MAHONEY JT, 1992, STRATE GIC MANAGE J, V13, P363, DOI 10.1002/smj.4250130505; Coles JW, 1998, J ECON BEHA V ORGAN, V36, P383, DOI 10.1016/S0167-2681(98)00102-4; Jones C, 1997, ACAD MANAG E REV, V22, P911, DOI 10.5465/AMR.1997.9711022109; Poppo L, 1998, STRATEGIC MANA GE J, V19, P853, DOI 10.1002/(SICI)1097-0266(199809)19:9<853::AID-SMJ977>3.0.CO;

2-B; Coase RH, 1937, ECONOMICA-NEW SER, V4, P386, DOI 10.1111/j.1468-0335.1937.t b00002.x; Mascarenhas B, 1998, CALIF MANAGE REV, V40, P117; Jensen JL, 2001, PUB LIC REV, V61, P235, DOI 10.1111/0033-3352.00025; DUNNING JH, 1995, J INT B US STUD, V26, P461, DOI 10.1057/palgrave.jibs.8490183; Liebeskind JP, 1996, STRA TEGIC MANAGE J, V17, P93; Leiblein MJ, 2002, STRATEGIC MANAGE J, V23, P817, DOI 10.1002/smj.259; Tallman S, 2004, ACAD MANAGE REV, V29, P258; Gulati R, 1998, ST RATEGIC MANAGE J, V19, P293, DOI 10.1002/(SICI)1097-0266(199804)19:4<293::AID-SM J982>3.0.CO;2-M; Miller D, 2003, STRATEGIC MANAGE J, V24, P961, DOI 10.1002/smj. 316; Argyres N, 1996, STRATEGIC MANAGE J, V17, P129, DOI 10.1002/(SICI)1097-0266 (199602)17:2<129::AID-SMJ798>3.0.CO;2-H; Barney JB, 1999, SLOAN MANAGE REV, V40, P137; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/014920639101700108; Barne y J.B., 1996, HDB ORG STUDIES, P115; Holm DB, 1996, J INT BUS STUD, V27, P1033, DOI 10.1057/palgrave.jibs.8490162; Bush R.J., 1992, J BUSINESS IND MARKE, V7, P6 3, DOI 10.1108/08858629210037272; Chaharbaghi K., 1999, MANAGE DECIS, V37, P45, DOI [10.1108/00251749910252012, DOI 10.1108/00251749910252012]; COLEMAN JS, 1988 , AM J SOCIOL, V94, pS95, DOI 10.1086/228943; Corbett M., 2004, The outsourcing revolution: Why it makes sense and how to do it right; Doig S., 2001, MCKINSEY Q , V4, P25; EISENHARDT KM, 1989, ACAD MANAGE REV, V14, P532, DOI 10.2307/258557; Ellram L., 2001, European Journal of Purchasing & Supply Management, V7, P1; Ell ram L., 1996, J BUSINESS LOGISTICS, V17, P93; Fill C., 2000, MANAGE DECIS, V38, P43, DOI DOI 10.1108/EUM0000000005315; GRANT RM, 1991, CALIF MANAGE REV, V33, P1 14; Gulati R, 1995, SCI QUART, V40, P619, DOI 10.2307/2393756; Hamel G., 1 990, Harvard Business Review, V68; Hannan Michael T., 1977, American Journal of Sociology, V82, P929; Ha J., 2002, HDB MARKETING, P179; Hite JM, 2001, STRAT EGIC MANAGE J, V22, P275, DOI 10.1002/smj.156; Jacobides M., 2004, How capabilit y differences, transaction costs, and scalability interact to shape vertical sco pe; KNICKERBOCKER F., 1973, Oligopolistic Reaction and Multinational Enterprise; KOGUT B, 1992, NETWORKS AND ORGANIZATIONS : STRUCTURE, FORM, AND ACTION, P348; Lavie D, 2006, ACAD MANAGE REV, V31, P638, DOI 10.5465/AMR.2006.21318922; Moller ing G, 2002, CAMBRIDGE J ECON, V26, P139, DOI 10.1093/cje/26.2.139; NELSON R., 1 982, An evolutionary theory of economic change; PETERAF MA, 1993, STRATEGIC MANA GE J, V14, P179, DOI 10.1002/smj.4250140303; PORTER M. E, 1980, Competitive Stra tegy: Techniques for Analyzing Industries and Competitors; QUINN JB, 1994, SLOAN MANAGE REV, V35, P43; Smith A., 1993, A riqueza das nações: Do princípio que dá origem à divisão do trabalho, VI, P93; Szulanski G, 1996, STRATEGIC MANAGE J, V17, P27, DOI 10.1002/smj.4250171105; TUSHMAN ML, 1986, SCI QUART, V31, P439, DOI 10.23 07/2392832; VENKATESAN R, 1992, HARVARD BUS REV, V70, P98; VERNON R, 1966, Q J E CON, V80, P190, DOI 10.2307/1880689; WERNERFELT B, 1984, STRATEGIC MANAGE J, V5, P171, DOI 10.1002/smj.4250050207; Williamson Oliver E, 1985, The Economic Insti tutions of Capitalism; Williamson Oliver E, 1975, Markets and Hierarchies: Analy sis and Antitrust Implications; Yin R, 1994, Case study research: Design and met hods; Yin R. K., 1984, CASE STUDY RESEARCH 69 0 1 4 10 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 03 2010 7 1 22 39 10.1590/S1807-76922010000100003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922010000100003 J Vieira, Valter Afonso Antecedents and Consequences of market o rientation: a brazilian meta-analysis and an international mega-analysis BAR - Brazilian istration Review English research-article market o rientation; meta-analysis; mega-analysis; Brazil; international Market orientation has emerged as a significant antecedent of organizational per formance and is presumed to contribute to the long-term success of a firm. The g rowing number of academic studies on market orientation and the mixed findings t hey have reported complicate the efforts among managers and academics to identif y the real antecedents and outcomes of this construct. We have conducted a Brazi lian meta-analysis, aggregating a sample size of 4,537 in 27 papers. The finding s suggest that the relationship between market orientation and business performa nce is positive and strong (r = .39). We have also conducted an international me ga-analysis, aggregating a sample size of seven meta-analyses on market orientat ion. The results show that there is a positive, strong and consistent internatio

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o automobilístico brasileiro; Urdan A. T., 2001, O impacto da orientação para o mercad o sobre o desempenho financeiro: as concessionárias de veículos da Ford e Volkswagen ; Urdan A. T., 2000, O impacto da orientação para o mercado sobre o desempenho finan ceiro: as concessionárias de veículos da Fiat no Brasil; Vazquez R., 2001, Journal o f Strategic Marketing, V9, P69; DAY GS, 1988, J MARKETING, V52, P1, DOI 10.2307/ 1251261; 2004, Orientação para o mercado e qualidade de vida no trabalho: um estudo em empresas metalúrgicas, metal-mecânicas e de material elétrico de Caxias do Sul; 200 7, As atitudes e percepções da gerência como influenciadores da performance exportador a e orientação para mercado externo; 2002, Orientação ao mercado, gestão do conhecimento d e marketing e o sucesso de novos produtos: uma pesquisa empírica no setor industri al; 2002, A relação entre orientação para o mercado, orientação para aprendizagem e inovação produto; 2006, Os recursos de marketing como antecedentes da performance; 2005, Orientação para o mercado, orientação para aprendizagem e porte empresarial como anteced entes das dimensões da performance; 2007, A relação da orientação para o mercado e o compo rtamento inovador das indústrias do vestuário; 2005, Market-oriented newspapers: pos sibilities to conciliate business performance parameters and the traditional val ues of journalism; 2001, A relação entre as dimensões de orientação para mercado e a perfo rmance; 2001, Orientação para mercado e performance: evidências em empresas Gaúchas de v arejo de confecções masculinas; 2006, O papel da inovação na relação entre a orientação para ercado e a performance empresarial; 2002, Orientação para o mercado e performance or ganizacional: um estudo na Indústria Vinícola do Rio Grande do Sul; 2004, A orientação p ara o marcado, o relacionamento com os clientes e o desempenho das empresas: um levantamento junto a empresas que atuam na região nordeste do Brasil; 2003, Orient ação para o mercado, porte empresarial e performance: um estudo longitudinal no seto r eletro eletrônico do Brasil 72 0 3 0 2 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 03 2010 7 1 40 58 10.1590/ S1807-76922010000100004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922010000100004 J Ogasavara, Mário Henrique The role of experiential knowledge and s ubsequent investment decisions on the profitability of japanese companies in Bra zil BAR - Brazilian istration Review English research-article experiential knowledge; subsequent FDI; performance; pro fitability This study attempts to empirically inves tigate how firms experiential knowledge and the decision to invest sequentially in the host country are associated with the performance of their overseas subsi diaries. This research advances prior studies by adopting an objective performan ce measure based on the profitability ratio at the subsidiary level. Using a ran dom-effect model of GLS regression applied to a data of Japanese firms est ablished in Brazil, the results provide theoretical and practical implications s howing that experiential knowledge is positively associated with subsidiary prof itability. Local experiential knowledge can be acquired by managing subsidiaries for a long time in the host country, but also by increasing the number of inves tments in the local market. In practical , the subsidiary profitability rat io becomes higher when the parent firms have established more than five investme nts in the host country, although further investigation is needed to examine the direction of this relationship. Moreover, there is a significant association be tween subsidiary performance and the parent firms experience in culturally simi lar markets to Brazil. The benefit of learning from international markets sugges ts that operating in countries with a similar culture transforms their experienc e into a competitive advantage. [Ogasavara, Mário Henrique ] Universidade de Fortaleza, Brazil Ogasavara, Mario/I-4855-2012 Ogasavara, Mario/0000-0001-8988-5762 Agtmael A. V., 2007, The emerging market s century: how a new breed of world-class companies is overtaking the world; Mak ino S, 1996, J INT BUS STUD, V27, P905, DOI 10.1057/palgrave.jibs.8490156; KOGUT B, 1988, J INT BUS STUD, V19, P411, DOI 10.1057/palgrave.jibs.8490394; WOODCOCK , 1994, J INT BUS STUD, V25, P253, DOI 10.1057/palgrave.jibs.8490200; GERINGE R JM, 1991, J INT BUS STUD, V22, P249; LI JT, 1995, STRATEGIC MANAGE J, V16, P33 3, DOI 10.1002/smj.4250160502; Teece DJ, 1997, STRATEGIC MANAGE J, V18, P509, DO I 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; HENNART JF, 19

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1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 03 2010 7 1 79 97 10.1590/S1807-76922010000100006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922010000100006 J Macedo-Soares, T. Diana L. van Aduard de; Schubsky, Adriana Maria Gutier rez Contribution of expatriates in the management of subsidiaries to the corporate governance of international firms: the case of vale BAR - Brazilian istration Review English research-article corporat e governance; international management; expatriates; network organizations In the current context of globalization, where firms are increasingly operating in networks of relationships with international subsidiaries, the relevance of t heir corporate governance has become evident. By the same token, the contributio n to corporate governance of expatriates in these subsidiaries has become an imp ortant topic of discussion. The literature is not unanimous in recognizing the c ontribution of expatriates. However, the question as to whether the participatio n of expatriates in the management of international firms subsidiaries is a cri tical success factor for their corporate governance has not been fully analyzed. This article presents the results of a study of a leading international firm -V ale -that investigated this question from a network perspective, with a view to narrowing this gap. The case study method was adopted and data collected from va rious sources documental investigation, structured questionnaires and interviews . The results suggested that expatriates can contribute to the success of corpor ate governance, especially through informal elements pertinent to social mechani sms of governance, such as commitment, communication, flexibility, trust and int erdependence. The study thus provided insights for both managers of internationa l firms and academics on corporate governance from a network perspective. [Schubsky, Adriana Maria Gutierrez] Vale S.A, Brazil; [Macedo-Soares, T. Diana L . van Aduard de] Pontifícia Universidade Católica do Rio de Janeiro, Brazil HUNT SD, 1994, ACAD MANAGE J, V37, P1568, DOI 10.2307/256799; Ka S, 2004, IN T MARKET REV, V21, P17, DOI 10.1108/02651330410522934; Harzing AW, 2001, J WORLD BUS, V36, P366, DOI 10.1016/S1090-9516(01)00061-X; Lee JY, 2008, INT BUS REV, V 17, P533, DOI 10.1016/j.ibusrev.2008.04.001; Gulati R, 2000, STRATEGIC MANAGE J, V21, P203, DOI 10.1002/(SICI)1097-0266(200003)21:3<203::AID-SMJ102>3.0.CO;2-K; Costa AC, 2007, GROUP ORGAN MANAGE, V32, P392, DOI 10.1177/1059601106293871; Bac hmann R, 2001, ORGAN STUD, V22, P337, DOI 10.1177/0170840601222007; Bjorkman I, 2004, J INT BUS STUD, V35, P443, DOI 10.1057/palgrave.jibs.8400094; Halinen A, 2 005, J BUS RES, V58, P1285, DOI 10.1016/j.jbusres.2004.02.001; Bantham JH, 2003, J BUS RES, V56, P265, DOI 10.1016/S0148-2963(02)00438-1; Prater E, 2001, INT J OPER PROD MAN, V21, P823, DOI 10.1108/01443570110390507; Clarke CC, 1998, TRAINI NG DEV, V52, P20; KOTHA S, 1995, STRATEGIC MANAGE J, V16, P75, DOI 10.1002/smj.4 250160108; Boddy D., 2002, SUPPLY CHAIN MANAG, V7, P253, DOI 10.1108/13598540210 438980; BOYACIGILLER N, 1990, J INT BUS STUD, V21, P357, DOI 10.1057/palgrave.ji bs.8490825; BUENO J.M., 2004, O processo de expatriação como instrumento de integração d e culturas em uma organização brasileira: o caso Renault; Chiles T. H., The Academy of Management Review, V21, P73; Cornelius P., 2005, CORPORATE GOVERNANCE, V5, P1 2, DOI 10.1108/14720700510604661; Dickson M. A., 2004, J FASHION MARKETING, V8, P201, DOI 10.1108/13612020410537898; Edstrom A., 1977, SCI Q, V22, P249; Fen wick M. S., 1999, MANAGE INT REV, V39, P107; Galaskiewicz J, 1999, RES SOC ORG, V16, P237; HEIDE JB, 1992, ACAD MANAGE J, V35, P265, DOI 10.2307/256374; Kim B., 2005, J INT MANAG, V11, P43, DOI 10.1016/j.intman.2004.11.004; Lü J., 2001, Netwo rk development for competitive advantage: a study of subsidiary networks and all iance networks; Macedo-Soares T. D. L. v. A. de, 2007, Revista de istração Cont emporânea, P55; Macedo-Soares T. D. L. v. A. de, 2004, Latin American Business Rev iew, V5, P71; Macedo-Soares T. D. L. v. A. de, 2005, Revista de Empresa, P56; MC CLAVE J.T, 2001, Statistics for business and economics.; Meschi PX, 1997, HUM RE LAT, V50, P211, DOI 10.1177/001872679705000207; Minbaeva D.B., 2004, EMPL RELAT, V26, P663, DOI 10.1108/01425450410562236; Moraes M. N, 2005, Governança corporati va: fator crítico de sucesso na gestão estratégica de empresas em alianças; Patton M, 19 87, How to use qualitative methods and evaluation; Rea L, 1997, Deg and co nducting survey reserch: a comprehensive guide; Riusala K., 2004, THUNDERBIRD IN

T BUSI, V46, P743, DOI 10.1002/tie.20034; Rodriguez CM, 2005, INT MARKET REV, V2 2, P67, DOI 10.1108/02651330510581181; Segil L., 1998, STRATEGY LEADERSHIP, V26, P12; Strikwerda J., 2003, CORP GOV, V3, P38, DOI 10.1108/14720700310474055; Vol kmar J., 2003, J LEADERSH ORG STUD, V10, P93, DOI 10.1177/107179190301000108; We ber RP, 1990, Basic content analysis.; Yin R. K, 2003, Case study research: Desi gn and methods; 2002, Strategic alliances and networks: conceptual tools for str ategic assessments; 2005, Relatório anual 2005; 2009, Estatuto social da CVRD; 200 2, Plural governance forms for international strategic alliances: an integrative framework 45 1 1 1 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 03 2010 7 1 98 114 10.1590/S1807-7692201000 0100007 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22010000100007 J Quintella, Rogério H. Editorial BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2009 6 4 0 0 10.1590/S1807-76922009000400001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000400001 J Scherer, Flavia Luciane; Gomes, Clandia Maffini; Kruglianskas, Isak The internationalization process of brazilian companies: a study of multiple cas es in the heavy construction industry BAR - Brazilian istration Review English research-article internationalization pro cess; consolidation; heavy construction The aim of this article is to describe and to analyze how the consolidation in the international markets of Brazilian construction companies occurred. The methodological proced ures had been classified as descriptive conclusive research and data was collect ed under a qualitative orientation. A study of four companies was conducted: And rade Gutierrez, Mendes Júnior, Norberto Odebrecht and Queiroz Galvão. A theoretical model with four analytical levels was considered: the macro context, the institu tional environment, the industry and the firm. The results indicate that consoli dation in international markets occurred largely as a result of factors concerni ng strategic management in response to the institutional processes and the appro priateness of the sector s competitive conditions. In theoretical , this ar ticle makes progress when understanding internationalization processes is concer ned in that it proposes a model that integrates knowledge from the fields of stu dy of istration, organizations and international business. Although the mod el may be refined in future research, we believe that it reflects an important s tep toward the development of a broad theoretical frame of reference capable of covering the wealth and diversity that are typical of international activity. [Gomes, Clandia Maffini] Universidade Federal de Santa Maria, Brazil; [Kruglians kas, Isak] Universidade de São Paulo São Paulo, Brazil; [Scherer, Flavia Luciane] Un iversidade Federal de Santa Maria, Brazil AAKER D. , 2001, istração estratégica de mercado; DOUGLAS SP, 1989, COLUMBIA J WORLD BUS, V24, P47; LI JT, 1995, STRATEGIC MANAGE J, V16, P333, DOI 10.1002/smj.4250160502 ; Mata J, 2004, SMALL BUS ECON, V22, P283, DOI 10.1023/B:SBEJ.0000022219.25772.c a; DOZ YL, 1991, STRATEGIC MANAGE J, V12, P145, DOI 10.1002/smj.4250120911; Arbi x G., 2004, Inovação, via internacionalização, faz bem para as exportações brasileiras; Bard in L., 2004, ANALISE CONTEUDO, P70; DiMaggio P., 1991, NEW I ORG ANAL, P63; GONÇAL VES Carlos A., 2004, Projetos e relatórios de pesquisa em istração; Hunt S. D., 2 002, Foundations of marketing theory: toward a general theory of marketing; Java lgi RG, 2002, INT MARKET REV, V19, P563, DOI 10.1108/02651330210451926; Malhotra N. K., 2001, Pesquisa de marketing: Uma orientação aplicada; MELIN L, 1992, STRATEG IC MANAGE J, V13, P99, DOI 10.1002/smj.4250130908; Meyer J. W., 1991, NEW I ORG ANAL, P41; Miles R, 1978, Organizational strategy, structure and process; Nicoul aud B., 1989, EUR J MARKETING, V23, P55, DOI 10.1108/EUM0000000000574; OLIVER C, 1991, ACAD MANAGE REV, V16, P145, DOI 10.2307/258610; Patterson PG, 1995, J INT MARKETING, V3, P57; Raju J. S., 1999, A dinâmica da estratégia competitiva, P228; R ocha A. da, 2002, A internacionalização das empresas brasileiras: estudos de gestão in ternacional, P143; SCOTT W. R., 1995, Institutions and organizations; 2004, Proc

eedings; 2003, Proceedings of the 23 3 3 0 5 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 12 2009 6 4 280 298 10.1590/S1807-76922009000400002 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922009000400002 J Guarido Filho, Edson Ronaldo; Machado-da-Silva, Clóvis L.; Gonçalves, Sandro Aparecido Organizational institutionalism in the academic field in Brazil: social dynamics and networks BAR - Brazilian istration Review English research-article institutional theory; or ganizational studies; scientific knowledge; social network; bibliometric analysi s This article is based on the assumption that the construction of scientific knowledge is a social process characterized by the r ecursive dynamic between the social and intellectual dimensions. In light of thi s statement, we investigated how the construction of the institutional perspecti ve is delineated in the context of organizational studies in Brazil from 1993 to 2007. The study is based on documentary research of articles published in scien tific journals and at academic events. For this purpose, we analyzed social netw orks and used bibliometric indicators in order to map the cooperation relationsh ips between researchers and intellectual framework, based on the cited authors. The results show the influence of social relationships in the process of constru cting scientific knowledge. The findings reveal that the expansion of the field is based on the growing elaboration of a social organization with close links to the activities of continuant and transient researchers. These circumstances den ote the stratification both of production and the relationships between authors, since continuant and transient researchers are responsible for the intermediati on of relations and the consolidation of production in the academic field that i s being analyzed. The findings also reveal a secondary dynamic of the activities of researchers located on the margin of the network and the presence of Brazili an researchers among the most cited authors, an indication of a legitimized loca l intellectual base. [Machado-da-Silva, Clóvis L.] Univ ersidade Federal do Paraná, Brazil; [Guarido Filho, Edson Ronaldo; Machado-da-Silv a, Clóvis L.; Gonçalves, Sandro Aparecido] Universidade Positivo, Brazil Davis GF, 2006, J MANAGE INQUIRY, V15, P114, DOI 10.1177/1056492605280238; Faras hahi M, 2005, INT J MANAG REV, V7, P1, DOI 10.1111/j.1468-2370.2005.00104.x; Dac in MT, 2002, ACAD MANAGE J, V45, P45; Braun T, 2001, SCIENTOMETRICS, V51, P499, DOI 10.1023/A:1019643002560; Leydesdorff L, 1998, SCIENTOMETRICS, V43, P5, DOI 1 0.1007/BF02458391; Mizruchi MS, 1999, SCI QUART, V44, P653, DOI 10.2307/26 67051; Mckinley W, 1999, ACAD MANAGE REV, V24, P634; SMALL HG, 1978, SOC STUD SC I, V8, P327, DOI 10.1177/030631277800800305; Hirsch JE, 2005, P NATL ACAD SCI US A, V102, P16569, DOI 10.1073/pnas.0507655102; Zucker LG, 1996, P NATL ACAD SCI U SA, V93, P12709, DOI 10.1073/pnas.93.23.12709; MERTON RK, 1957, AM SOCIOL REV, V 22, P635, DOI 10.2307/2089193; MEYER JW, 1977, AM J SOCIOL, V83, P340, DOI 10.10 86/226550; Borgatti SP, 2005, SOC NETWORKS, V27, P55, DOI 10.1016/j.socnet.2004. 11.008; Moody J, 2004, AM SOCIOL REV, V69, P213; Liu XM, 2005, INFORM PROCESS MA NAG, V41, P1462, DOI 10.1016/j.ipm.2005.03.012; WEICK KE, 1995, SCI QUART, V40, P385, DOI 10.2307/2393789; Astley W. G., 1985, SCI Q, V30, P497, DOI D OI 10.2307/2392694; CALDAS M. P., 2007, Teoria das organizações, P69; DIMAGGIO PJ, 1 995, SCI QUART, V40, P391, DOI 10.2307/2393790; DIMAGGIO PJ, 1983, AM SOCI OL REV, V48, P147, DOI 10.2307/2095101; Fuller S., 2002, SOCIAL EPISTEMOLOGY; Gi ddens A., 1999, Teoria social hoje, P281; Gordon A, 2007, SCIENTOMETRICS, V72, P 213, DOI 10.1007/s11192-007-1714-z; Greenwood R., 2008, SAGE HDB ORG I, p[1, 5]; Guarido E. R. Filho, 2008, A construção da teoria institucional nos estudos organiz acionais no Brasil: o período 1993-2007; Haveman H. A., 2008, SAGE HDB ORG I, P573 ; MACHADO-DA-SILVA C. L., 1993, Organizações e Sociedade, V1, P42; Machado-da-Silva Clóvis L., 2005, Rev. . contemp., V9, P9, DOI 10.1590/S1415-65552005000500002; MERTON R. K., 1996, On social structure and science; Powell WW, 1991, NEW I ORG ANAL, P183; ROSSONI L., 2006, A Dinâmica de Relações no Campo da Pesquisa em Organizações e Estratégia no Brasil: Uma Análise Institucional; Scott W. R., 2001, Institutions a nd organizations; Scott W. R., 1991, NEW I ORG ANAL, P108; Scott W, 1995, Organi zation Theory: From Chester Barnard to the Present and Beyond, P38; Scott WR, 20

03, IND CORP CHANGE, V12, P879, DOI 10.1093/icc/12.4.879; WASSERMAN S., 1994, So cial network analysis: methods and applications 36 3 4 0 7 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 12 2009 6 4 299 315 10.1590/S1807-76922009000400003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000400003 J Claro, Danny Pimentel; Laban Neto, Sílvio Abrahão Sales managers performance and social capital: the impact of an advice network BAR - Brazilian istration Review English research-article networks ; social capital; sales performance; relationship marketing The aim of this study is to research a sales manager s social network and demons trate that sales managers who are central in closure structures of an advice net work achieve high sales performance. Considering the results obtained and the di scussion provided in the hypotheses presentation, we argue that sales managers m ust have accurate perceptions of their network. Two different networks were anal yzed: friendship and advice; and we also considered two different views of netwo rk structure that claim to make an impact on performance and, to explore this cl aim, we examined whether sales managers, in order to improve sales performance, develop either a highly cohesive network or one containing structural holes. Cen sus data was collected from over 500 personnel of an agricultural input retailer with 23 divisions. Estimates from a sample of 101 sales managers demonstrated, in the advice network, how important a highly cohesive structure is to a sales m anager s performance. These results suggest that firms should encourage s among their personnel to disseminate and share technical and commercial informa tion. By stimulating cohesive structures of s for the purpose of receivin g advice, firms create an environment for sales managers to develop relationship s of trust in which social norms prevail. [Laban N eto, Sílvio Abrahão] Instituto de Ensino e Pesquisa São Paulo, Brazil; [Claro, Danny P imentel] Instituto de Ensino e Pesquisa São Paulo, Brazil KRACKHARDT D, 1988, SOC PSYCHOL QUART, V51, P123, DOI 10.2307/2786835; Burt RS, 2007, ACAD MANAGE J, V50, P119; Weitz BA, 1999, J ACAD MARKET SCI, V27, P241, DO I 10.1177/0092070399272008; LEONG SM, 1989, J MARKETING RES, V26, P164, DOI 10.2 307/3172603; Plouffe CR, 2007, IND MARKET MANAG, V36, P528, DOI 10.1016/j.indmar man.2006.02.002; Ustuner T, 2006, HARVARD BUS REV, V84, P102; SUJAN H, 1988, J M ARKETING RES, V25, P81, DOI 10.2307/3172927; FREEMAN LC, 1977, SOCIOMETRY, V40, P35, DOI 10.2307/3033543; Sharma A, 2000, J RETAILING, V76, P53, DOI 10.1016/S00 22-4359(99)00023-8; KRACKHARDT D, 1993, HARVARD BUS REV, V71, P104; COOK KS, 197 8, AM SOCIOL REV, V43, P721, DOI 10.2307/2094546; BURT RS, 1980, ANNU REV SOCIOL , V6, P79, DOI 10.1146/annurev.so.06.080180.000455; Cross R, 2002, HARVARD BUS R EV, V80, P104; BARABÁSI A. L, 2003, Linked: How Everything Is Connected to Everyth ing Else and What It Means; Borgatti S. P., 2002, UCINET 6 WINDOWS; Brieger R., 1988, SOCIAL MOBILITY SOCI, P247; Bulte C. van den, 2007, Social networks in mar keting, marketing science institute; Burt R. S., 1992, Structural holes: the soc ial structure of competition; Burt R. S., 2007, Brokerage and closure: an introd uction to social capital; COLEMAN JS, 1988, AM J SOCIOL, V94, pS95, DOI 10.1086/ 228943; FREEMAN LC, 1979, SOC NETWORKS, V1, P215, DOI 10.1016/0378-8733(78)90021 -7; GRANOVET.MS, 1973, AM J SOCIOL, V78, P1360, DOI 10.1086/225469; Jones E., 20 05, J PERSONAL SELLING S, V25, P105; KRACKHARDT D, 1990, SCI QUART, V35, P 342, DOI 10.2307/2393394; LEIGH TW, 1989, J MARKETING, V53, P16, DOI 10.2307/125 1522; MATSUO M., 2002, EUR J MARKETING, V36, P840, DOI 10.1108/03090560210430836 ; SZYMANSKI DM, 1990, J MARKETING RES, V27, P163, DOI 10.2307/3172843; Watts Dun can, 2004, Six Degrees: The Science of a Connected Age; WEITZ BA, 1986, J MARKET ING, V50, P174, DOI 10.2307/1251294; 2007, Proceedings 30 1 1 1 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2009 6 4 316 330 10.1590/S1807-76922009000400004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000400004 J Carneiro, Jorge; Rocha, Angela da; Silva, Jorge Ferreira da Proposal of a validation framework for a new measurement model and its applicati on to the export performance construct BAR - Brazilian

istration Review English research-article construct measurement; v alidity; export performance; structural equation modeling This paper presents a comprehensive and integrated set of validation procedures to assess the satisfactoriness of measurement models of multifaceted constructs. The validation framework is then applied to a new measurement model of the econ omic domain of export performance, a construct for which agreement has not yet b een reached in the literature concerning the appropriate representation of its c omplex nature. A sample of 414 large Brazilian exporters of manufactured product s was collected, and five competing measurement models of the construct were pro posed and comparatively assessed. Insights into the nature and structure of the construct are drawn. In the best fitting of the five tested models, export (vent ure) performance is represented as a two-dimensional construct - past export rev enues and their growth, and past export profitability, with four and two operati onal indicators, respectively. The set of final indicators provides a reasonable coverage of several conceptual aspects of the phenomenon, namely absolute and r elative measures as well as static and dynamic orientations. There is a thorough discussion of validation steps. The validation framework advanced here is gener ic and comprehensive enough to be employed for modeling other multifaceted const ructs in the social sciences. [Rocha, Angela da] Ponti fícia Universidade Católica do Rio de Janeiro, Brazil; [Silva, Jorge Ferreira da] Po ntifícia Universidade Católica do Rio de Janeiro, Brazil; [Carneiro, Jorge] Pontifícia Universidade Católica do Rio de Janeiro, Brazil DuBois F L, 2000, J INT BUS STUD, V31, P689, DOI 10.1057/palgrave.jibs.8490929; MACCALLUM RC, 1992, PSYCHOL BULL, V111, P490, DOI 10.1037//0033-2909.111.3.490; Matthysse ns P, 1996, ADV INT MAR, V8, P85; ANDERSON JC, 1991, J APPL PSYCHOL, V76, P732; MARSH HW, 1985, PSYCHOL BULL, V97, P562, DOI 10.1037/0033-2909.97.3.562; ANDERSO N JC, 1992, SOCIOL METHOD RES, V20, P321, DOI 10.1177/0049124192020003002; VENKA TRAMAN N, 1986, ACAD MANAGE REV, V11, P71, DOI 10.2307/258332; CAMPBELL DT, 1959 , PSYCHOL BULL, V56, P81, DOI 10.1037/h0046016; Shoham A, 1999, J INT MARKETING, V7, P24; Diamantopoulos A, 1999, INT MARKET REV, V16, P444, DOI 10.1108/0265133 9910300422; Rossiter JR, 2002, INT J RES MARK, V19, P305, DOI 10.1016/S0167-8116 (02)00097-6; PETER JP, 1981, J MARKETING RES, V18, P133, DOI 10.2307/3150948; Sm ith AM, 1999, J BUS RES, V46, P109, DOI 10.1016/S0148-2963(98)00015-0; Diamantop oulos A, 2001, J MARKETING RES, V38, P269, DOI 10.1509/jmkr.38.2.269.18845; Jarv is CB, 2003, J CONSUM RES, V30, P199, DOI 10.1086/376806; MCDONALD RP, 1981, BRI T J MATH STAT PSY, V34, P100; CAVUSGIL ST, 1994, J MARKETING, V58, P1, DOI 10.23 07/1252247; Lages LF, 2005, J INT MARKETING, V13, P79, DOI 10.1509/jimk.13.3.79; CORTINA JM, 1993, J APPL PSYCHOL, V78, P98, DOI 10.1037//0021-9010.78.1.98; AND ERSON JC, 1988, PSYCHOL BULL, V103, P411, DOI 10.1037/0033-2909.103.3.411; Madse n TK, 1998, J INT MARKETING, V6, P82; BOLLEN K, 1991, PSYCHOL BULL, V110, P305, DOI 10.1037/0033-2909.110.2.305; Zou SM, 1998, J INT MARKETING, V6, P37; Law KS, 1998, ACAD MANAGE REV, V23, P741; Lages LF, 2004, J INT MARKETING, V12, P36, DO I 10.1509/jimk.12.1.36.25647; VENKATRAMAN N, 1987, J MANAGE, V13, P109, DOI 10.1 177/014920638701300109; Hinkin TR, 1998, ORGAN RES METHODS, V1, P104, DOI 10.117 7/109442819800100106; SCHRIESHEIM CA, 1993, J MANAGE, V19, P385, DOI 10.1177/014 920639301900208; Leonidou LC, 2002, J BUS RES, V55, P51, DOI 10.1016/S0148-2963( 00)00133-8; Shoham A, 1998, J INT MARKETING, V6, P59; Katsikeas CS, 2000, J ACAD MARKET SCI, V28, P493, DOI 10.1177/0092070300284003; BAGOZZI RP, 1984, J MARKET ING, V48, P11, DOI 10.2307/1251307; Bagozzi R. P., 1988, J ACADEMY MARKETING, V1 6, P74, DOI DOI 10.1007/BF02723327; Bollen K. A., 1989, Structural equations wit h latent variables; Bourgeois L., 1980, Strategic Management Journal, V1, P217; BRIGGS SR, 1986, J PERS, V54, P106, DOI 10.1111/j.1467-6494.1986.tb00391.x; Carm ines E., 1979, Quantitative applications in the social sciences, V7, P1; CHURCHI LL GA, 1979, J MARKETING RES, V16, P64, DOI 10.2307/3150876; DESS GG, 1984, STRA TEGIC MANAGE J, V5, P265, DOI 10.1002/smj.4250050306; DeVellis R., 2003, Scale d evelopment: theory and applications, V26; Diamantopoulos A., 2006, Introducing L ISREL; Edwards JR, 2000, PSYCHOL METHODS, V5, P155, DOI 10.1037//1082-989X.5.2.1 55; FORNELL C, 1981, J MARKETING RES, V18, P39, DOI 10.2307/3151312; Hair Jr., 2 006, Multivariate Data Analysis; HATTIE J, 1985, APPL PSYCH MEAS, V9, P139, DOI 10.1177/014662168500900204; HUGHES MA, 1986, ACAD MANAGE REV, V11, P128, DOI 10.

2307/258336; Kim J-O., 1978, Quantitative applications in the social sciences, V 7, P1; MACCALLUM RC, 1993, PSYCHOL BULL, V114, P533, DOI 10.1037/0033-2909.114.3 .533; Madsen T.K., 1987, ADV INT MARKETING, V2, P177; Netemeyer R. G., 2003, Sca ling procedures: issues and applications; Nunnally JC, 1978, PSYCHOMETRIC THEORY ; Shoham A., 1996, Journal of International Consumer Marketing, V9, P5, DOI 10.1 300/J046v09n01_02; Spector P. E., 1992, Summated rating scale construction; Stee nkamp J-B. E. M., 1991, INT J RES MARK, V8, P283, DOI 10.1016/0167-8116(91)90027 -5; Styles C. A, 1998, Journal of International Marketing, V6, P5; WALKER BA, 19 92, J BUS RES, V25, P187, DOI 10.1016/0148-2963(92)90016-5; Wong V., 1993, Journ al or Strategic Management, V30, P20; 2005, Proceedings of the Annual 58 1 1 2 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2009 6 4 331 353 10.1590/S1807-76922009000400005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000400005 J Gomes, Ricardo Corrêa; Liddle, Joyce The balanced scorecard a s a performance management tool for third sector organizations: the case of the Arthur Bernardes foundation, Brazil BAR - Brazilian istration Review English research-article non-profit sector; third -sector organizations; balanced scorecard; action research; case studies The aim of this paper is to contribute to the theory of public management by pre senting empirical evidence of using the Balanced Scorecard for third sector orga nizations. The research was conducted within an interpretive paradigm using an a ction research strategy. Data was collected through focus group and individual i nterviews and analyzed using interpretation and content analysis. The main limit ation of this study lies in its application to a very singular type of organizat ion that operates as a driver to improve the efficiency and nimbleness of other public organizations, although the methods employed here are very likely to be a pplicable to other kinds of organizations without adversely affecting the result s. The findings corroborate Kaplan and Norton s (2001) suggestion that non-profi t organizations should put customers at the top of their strategic maps. They al so indicate that sponsors should be considered a strong stakeholder in the strat egic plan, and need to be satisfied in order to ensure legitimacy and sustainabi lity. Although some authors have suggested that an overall framework should be d evised for an entire organization, the evidence indicates that developing a sing le Balanced Scorecard for each department promotes cooperation rather than compe tition and leads to synergy rather than fragmentation. [Liddle, Joyce] Nottingham Business School Nottingham, United Kingdom; [Gomes, R icardo Corrêa] Universidade Federal de Viçosa, Brazil KAPLAN RS, 1992, HARVARD BUS REV, V70, P71; Greatbanks R, 2007, INT J OPER PROD MAN, V27, P846, DOI 10.1108/01443570710763804; Askim J., 2004, INT PUBLIC MANAG J, V7, P415; Bryman A., 2004, Social research methods; Casey C., 2005, INT J PUB LIC SECTOR, V18, P256, DOI DOI 10.1108/09513550510591542; Chan Y.C.L, 2004, INT J PUBLIC SECTOR, V17, P204, DOI DOI 10.1108/09513550410530144; Kaplan R., 1996, The Balanced Scorecard. Translating Strategy into Action; Kaplan R. S., 2001, AC COUNT HORIZ, V15, P87, DOI DOI 10.2308/ACCH.2001.15.1.87; LEE N., 2006, Measurin g Business Excellence, V10, P50, DOI 10.1108/13683040610719272; LEE Nick, 2008, Doing business research: a guide to theory and practice; Moullin Max, 2004, Int J Health Care Qual Assur Inc Leadersh Health Serv, V17, P110, DOI 10.1108/095268 60410532748; Moullin M., 2007, INT J HLTH CARE QUAL, V20, P281, DOI 10.1108/0952 6860710754352; Moullin Max, 2004, Int J Health Care Qual Assur Inc Leadersh Heal th Serv, V17, P248, DOI 10.1108/09526860410549353; Mumford E., 2001, Information Technology & People, V14, P12; Radnor Zoe, 2003, Int J Health Care Qual Assur I nc Leadersh Health Serv, V16, P99, DOI 10.1108/09536860310465618; Villas Marcos, 2006, Rev. . Pública, V40, P127, DOI 10.1590/S0034-76122006000100007; Wisniews ki M., 2004, INT J PRODUCTIVITY P, V53, P602, DOI 10.1108/17410400410561222; Yan g C.C., 2006, TQM MAGAZINE, V18, P190, DOI DOI 10.1108/09544780610647892 18 2 6 1 6 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2009 6 4 354 366 10.1590/S1807-76922009000400006 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000400006

J Vieira, Luciana Marques; Maia, Tatiana The governance of fair t rade system: evidence from small honey producers in Rio Grande do Sul BAR - Brazilian istration Review English research-article small pr oducers; global value chain; fair trade system; standards; international market This paper discusses Fair Trade [FT] certification as a way to include small pro ducers in global value chains, and identifies the main barriers for small honey producers from RS to meet these criteria. A new trading system such as FT has be en providing access for food products coming from small farmers from developing countries. The method of this study integrates global value chain analysis and t he methodology proposed by Paul (2005) to analyse FT as development projects. Th is study is three-fold: first to characterise the FT system; then to present the role of governance by third party certifiers such as FLO-CERT and finally to pr ovide empirical evidence of the main difficulties that small producers have to c omply with FT, such as export and organisation capacity. Our findings show that large retailers recently became big players in the FT system. The certification costs are high but can provide market access though there is a risk of overspeci alisation. [Maia, Tatiana] Faculdades Integradas de Taquara, Brazil; [Vieira, Luciana Marques] Universidade do Vale do Rio dos Sino s, Brazil Aguiar L., 2006, Farmers Club, V8, P12; Gereffi G, 1999, J INT ECON, V48, P37, DOI 10.1016/S0022-1996(98)00075-0; Dolan C, 2000, J DEV STUD, V37, P147, DOI 10.1080/713600072; Vieira LM, 2008, BRIT FOO D J, V110, P460, DOI 10.1108/00070700810868960; Audebrand L, 2008, J STRATEGIC M ARKETIN, V16, P3, DOI DOI 10.1080/09652540701794379; Gereffi G., 1994, COMMODITY CHAINS GLO, P95; Harrison R., 2005, ETHICAL CONSUMER; Humphrey J., 2005, FAO AG A/ESC initiative on market exclusion: The value chain approach as a tool for ass essing distributional impact of standards on livestock markets: guidelines for p lanning a programme and design case studies; Humphrey John, 2005, REV INT POLIT ECON, V12, P1; Jones P., 2003, MANAGEMENT RES NEWS, V27, P77, DOI DOI 10.1108/01 409170410784130; KAPLINSKY R., 2000, Spreading the gains from globalization: wha t can be learn from value chain analysis?; LEWIN B., 2004, Coffee markets: new p aradigms in global supply and demand; Low W., 2006, J STRATEGIC MARKETIN, V14, P 315, DOI DOI 10.1080/09652540600947912; Paul E., 2005, Development in Practice, V15, P134, DOI 10.1080/09614520500040437; Porter M., 1985, Competitive Advantage ; Raynolds L., 2007, Fair trade in the agriculture and food sector: analytical d imensions; 2009, Fairtrade standards for honey for smallfarmers organisations 17 1 2 0 3 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2009 6 4 367 379 10.1590/S1807-76922009000400007 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000400007 J Quintella, Rogério H Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2009 6 3 1 1 10.1590/S1807-76922009000300001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000300001 J Fouto, Nuno Manoel Martins Dias; Angelo, Claudio Felisoni de; Luppe, Mar cos Roberto A five-year hedonic price breakdown for desktop personal computer attributes in Brazil BAR - Brazilian ist ration Review English research-article personal computers; hedonic pric ing; hedonic attributes and regression; price indexes The purpose of this article is to identify the attributes that discriminate the prices of personal desktop computers. We employ the hedonic price method in eval uating such characteristics. This approach allows market prices to be expressed as a function, a set of attributes present in the products and services offered. Prices and characteristics of up to 3,779 desktop personal computers offered in the IT pages of one of the main Brazilian newspapers were collected from Januar y 2003 to December 2007. Several specifications for the hedonic (multivariate) l inear regression were tested. In this particular study, the main attributes were found to be hard drive capacity, screen technology, main board brand, random me mory size, microprocessor brand, video board memory, digital video and compact d

isk recording devices, screen size and microprocessor speed. These results highl ight the novel contribution of this study: the manner and means in which hedonic price indexes may be estimated in Brazil. [Angelo, Claudio Felisoni de] Universidade de São Paulo, Brazil; [Luppe, Marcos Roberto] U niversidade de São Paulo, Brazil; [Fouto, Nuno Manoel Martins Dias] Universidade d e São Paulo, Brazil ANDERSON SP, 1989, REV ECON STUD , V56, P21, DOI 10.2307/2297747; BERRY S, 1995, ECONOMETRICA, V63, P841, DOI 10. 2307/2171802; BROWN JN, 1982, ECONOMETRICA, V50, P765, DOI 10.2307/1912614; ARGU EA NM, 1993, J ECONOMETRICS, V56, P243, DOI 10.1016/0304-4076(93)90108-H; ROSEN S, 1974, J POLIT ECON, V82, P34, DOI 10.1086/260169; Bajari P, 2001, Demand esti mation with heterogeneous consumers and unobserved product characteristics: an h edonic approach, V1691; BARTIK TJ, 1987, J POLIT ECON, V95, P81, DOI 10.1086/261 442; BERNDT ER, 1995, J ECONOMETRICS, V68, P243, DOI 10.1016/0304-4076(94)01651F; Berndt Ernst, 1991, The practice of econometrics: classic and contemporary; B ERNDT ER, 1993, STUD INCOME, V57, P63; Besley D. A, 1980, Regression diagnostics : identifying influential data and source of collinearity; Brachinger H. W, 2002 , Statistical theory of hedonic price indexes, V1; Court A, 1939, DYNAMICS AUTOM OBILE, P99; EPPLE D, 1987, J POLIT ECON, V95, P59, DOI 10.1086/261441; Feenstra RC, 1995, REV ECON STAT, V77, P634, DOI 10.2307/2109812; Freeman A, 1993, The me asurement of environmental and resource values: theory and methods - resources f or the future; Gordon Robert J, 1990, The measurement of durables goods prices; GORMAN WM, 1980, REV ECON STUD, V47, P843, DOI 10.2307/2296916; Griliches Z., 19 61, PRICE STAT FEDERAL G, V73, P137; Griliches Z, 1971, Price indexes quality ch ange: studies in new methods of measurements, V15, P3; Houthakker H. S, 1952, Re view of Economic Studies, V19, P155, DOI 10.2307/2296018; Hulten C. R, 2002, Pri ce hedonics: a critical review; KAHN S, 1988, INT ECON REV, V29, P157, DOI 10.23 07/2526815; Lancaster K., 1971, Consumer demand: A new approach; LANCASTER KJ, 1 966, J POLIT ECON, V74, P132, DOI 10.1086/259131; Luzio E, 1995, REV ECON STAT, V77, P622, DOI 10.2307/2109811; MUELLBAU.J, 1974, AM ECON REV, V64, P977; OHTA M , 1975, J POLIT ECON, V83, P1, DOI 10.1086/260304; Pakes A, 2002, A reconsiderat ion of hedonic price indexes with an application to PC s, V8715; Schultze C. L, 2002, At what price?: Conceptualizing and measuring cost-ofliving and price inde xes, P122; Stavins J, 1995, REV ECON STAT, V77, P571, DOI 10.2307/2109807; Tripl ett J. E, 1990, Fifty years of economic measurement: the jubilee of the conferen ce on research in income and wealth, V54, P207 32 0 0 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração aneiro Rio de Janeiro 1807-7692 09 2009 6 3 173 186 10.1590/S1807-76922009000300002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000300002 J Ritossa, Claudia Monica; Bulgacov, Sergio Internationaliza tion and diversification strategies of agricultural cooperatives: a quantitative study of the agricultural cooperatives in the state of Parana BAR - Brazilian istration Review English research-article internat ionalization strategy; diversification strategy; agricultural cooperatives This study investigates the impact of internationalization on the results achiev ed by agricultural cooperatives in the State of Parana, at the same time examini ng strategies for diversification of markets as well as diversification of produ cts aimed exclusively at international markets. Of the 28 cooperatives to be inc luded in the study, 67.9% returned valid structured questionnaires. The collecte d data was submitted to non-parametric statistical analysis. Key findings sugges t the following: external markets are served by indirect and direct exports; pro duct diversification strategies are motivated by the creation of revenue alterna tives to and by the reduction of risks associated to agricultural busine ss; diversification strategies are conceived to develop new business in accordan ce with market demand and to expand customized products from the existing portfo lio; the formation of strategic alliances prioritizes access to distribution cha nnels abroad; internationalization and diversification strategies produce positi ve results both from an economic and a social perspective. [Ritossa, Claudia Monica; Bulgacov, Sergio] Universidade Federal do Paraná, Brazil FRY LW, 1987, ACAD MANAGE REV, V12, P117, DOI 10.2307/257998; HITT MA, 1994, J M

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ANAGE, V20, P297, DOI 10.1177/014920639402000203; SULLIVAN D, 1994, J INT BUS ST UD, V25, P325, DOI 10.1057/palgrave.jibs.8490203; MONTGOMERY CA, 1994, J ECON PE RSPECT, V8, P163; Hitt MA, 2006, J MANAGE, V32, P831, DOI 10.1177/01492063062935 75; ANSOFF HI, 1957, HARVARD BUS REV, V35, P113; Brouthers KD, 2002, J INT BUS S TUD, V33, P203, DOI 10.1057/palgrave.jibs.8491013; GERINGER JM, 1989, STRATEGIC MANAGE J, V10, P109; ANTONIALLI L. M., 2000, Revista de istração Contemporânea, V 4, P135; Bertero C. O, 2006, Handbook de Estudos Organizacionais, V1, P132; Bial oskorski S. Neto, 2003, Saberes, P35; Birchall J., 2005, REV INT COOPERATION, V9 8, P45; Coltrain D, 2000, Value-added: opportunities and strategies; Cruzio H. O , 1999, Revista de istração de Empresas, V39, P18; Donaldson L., 2006, Handbook de Estudos Organizacionais, V1, P104; Donoso I, 2003, The internationalization of agricultural cooperatives: critical factors in development. Agribusiness Pers pectives Papers 2003, V61; EISENHARDT KM, 1989, ACAD MANAGE REV, V14, P532, DOI 10.2307/258557; Ferreira G, 2006, Gazeta do Povo Online; Ferreira Marco Aurélio Ma rques, 2004, Rev. . contemp., V8, P33, DOI 10.1590/S1415-65552004000400003; G RANT R., 2002, HDB STRATEGY MANAGEM, P72; HENDRIKSE G. W. J., 2002, Diversificat ion and corperate governace; Johanson Jan, 1990, INT MARKET REV, V7, P11, DOI DO I 10.1108/02651339010137414; Karantininis K, 2004, Revista Coplana, V3, P20; Lop es M. R, 2003, Agroanalysis - Revista de Agronegócios da FGV, V23, P43; Nilsson J, 1999, The Finnish Journal of Business Economics, P449; Novkovic S, 2007, ADV EC ON ANAL PARTIC, V10, P205, DOI 10.1016/S0885-3339(06)10008-3; O Connor J, 2001, International trends in the structure of agricultural cooperatives, V01/06; Oije n A. A. van, 2002, Governance structure, product diversification, and performanc e; Petersen S. B, 2004, Cooperatives and the EU enlargement: Federation of Danis h Cooperatives, Agriculture Council of Denmark, 2004; Peterson H. C., 1996, Agri business (New York), V12, P371, DOI 10.1002/(SICI)1520-6297(199607/08)12:4<371:: AID-AGR7>3.0.CO;2-W; Porter M. E., 1989, Vantagem competitiva: criando e sustent ando um desempenho superior; ROTH K, 1992, J MANAGE, V18, P473, DOI 10.1177/0149 20639201800303; Seipel M. F., 1997, Rural Cooperatives, V64, P6; Theuvsen L., 20 05, STRATEGIES COOPERATI, P395; JOHANSON J, 1977, J INT BUS STUD, V8, P23, DOI 1 0.1057/palgrave.jibs.8490676; WELCH LS, 1988, J GEN MANAGE, V14, P34; Zylberszta jn D., 1994, REV , V29, P23; 2005, Anais do...; 1999, Proceedings of the; 200 6, Estudo sobre a evolução das exportações brasileiras, do agronegócio, paranaenses e das cooperativas; 2000, Proceedings of...; 2007, Exportações do Brasil, do Paraná e das Co operativas no ano de 2006; 2004, The internationalization of agricultural cooper atives: a source of conflict?; 2000, Transnational co-operatives: perspectives f or ission of abroad and cross-border mergers; 2005, Internationalizat ion and financial performance of cooperatives: empirical evidence from the Europ ean dairy sector; 2006, Paraná Cooperativo, V22, P6; 2007, Exportação de Cooperativas Brasileiras; 2004, Comparative financial performance of agricultural cooperative s and investor-owned firms; 2002, Agricultural cooperatives in the 21st century; 2006, Statement on the co-operative identity; 1995, Anais do; 2002, Proceedings 52 1 3 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2009 6 3 187 212 10.1590/S1807-76922009000300003 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000300003 J Sena, Augusto Marcos Carvalho de A theoretical essay on s ustainability and environmentally balanced output growth: natural capital, const rained depletion of resources and pollution generation BAR - Brazilian istration Review English research-article sustaina bility; natural capital; depletion of natural resources; environmentally balance d output growth The fact that today s activities are imp osing a heavy burden on the earth s capacity has led to an increasing interest i n environmental issues. It is emphasized that rapid production growth has exhaus ted natural resources and polluted the environment. The objective of this essay is to offer a clear definition of natural capital, connect it to a qualitative c oncept of sustainability and, ed by two analytical models and a set of st udies on related environmental literature, to show that sustainability can be at tained via imposition of controls over production processes that use depletable natural resources and generate pollution. The methodology used contemplates an i

ntegrative approach combining a qualitative (seeking definitions)-analytical (ap praising models) apparatus to reach a new conceptual perspective to conceive sus tainability. As the main essay s contribution, it is showed that sustainability can be reached if compensation is allowed for, i.e., stocks of renewable being a ugmented as production depletes the stocks of nonrenewable natural resources. Mo reover, that result is possible even considering nondecreasing output production , an important finding to contrast with the current environmentally based output growth literature, which asserts that slowing down output production is the onl y way to obtain sustainability. [Sena, Augusto Marcos Ca rvalho de] Universidade de Fortaleza, Brazil Amigues JP, 1998, J ECON THEORY, V80, P153, DOI 10.1006/jeth.1998.2399; ANDERSON KP, 197 2, J ECON THEORY, V4, P256, DOI 10.1016/0022-0531(72)90152-4; [Anonymous], 1987, OUR COMMON FUTURE; Comolli P, 2006, ECOL ECON, V60, P157, DOI 10.1016/j.ecoleco n.2005.11.018; Azqueta D, 2007, ECOL ECON, V63, P22, DOI 10.1016/j.ecolecon.2007 .02.029; Chakravorty U, 2006, J ECON DYN CONTROL, V30, P2875, DOI 10.1016/j.jedc .2005.09.008; Giljum S, 2008, ENVIRON SCI POLICY, V11, P204, DOI 10.1016/j.envsc i.2007.07.005; FORSTER BA, 1973, SOUTHERN ECON J, V39, P544, DOI 10.2307/1056705 ; Labuschagne C, 2005, J CLEAN PROD, V13, P373, DOI 10.1016/j.jclepro.2003.10.00 7; Auty RM, 2007, ECOL ECON, V61, P627, DOI 10.1016/j.ecolecon.2006.09.006; Barr o R, 1997, Getting it right: market and choices in a free society; Bateman I, 20 05, The aggregation of environmental benefits values: a spatially sensitive valu ation function approach, V05-04; Bateman I, 1992, Evaluation of the environment: the contingent valuation method, V92-18; Boulding K, 1993, Valuing the earth: e conomics, ecology, ethics, P28; Boyd J, 2006, The nonmarket benefits of nature: what should be counted in green GDP?; Bretschger L, 2006, Sustainability and sub stitution of exhaustible natural resources: how resource prices affect long-term R&D-investments, V87; Chakravorty U, 2006, Ordering the extraction of polluting nonrenewable resources; Charles A, 2005, Linking natural capital and physical c apital: a review of renewable resource investment models; CHIANG A, 1992, Elemen ts of dynamic optimization; Costantini V, 2008, ECOL ECON, V64, P867, DOI 10.101 6/j.ecolecon.2007.05.011; Daly H, 2002, Sustainable development: definitions, pr inciples, policies; Daly Herman E., 2004, Ambient. soc., V7, P197, DOI 10.1590/S 1414-753X2004000200012; Daly H., 2005, DIMENSIONS ENV ECOLO, P481; Daly H, 2008, Ecological economics and sustainable development: selected essays of Herman Dal y; DALY HE, 1987, J ENVIRON ECON MANAG, V14, P323, DOI 10.1016/0095-0696(87)9002 5-8; Daly H.E, 1994, For the Common Good: Redirecting the Economy Toward Communi ty, the Environmen, and a Sustainable Future; England RW, 2006, CURR ISS ECOL EC ON, P209; Farzin Y, 2006, When is it optimal to exhaust a resource in a finite t ime?, V23; FORSTER BA, 1980, J ENVIRON ECON MANAG, V7, P321, DOI 10.1016/0095-06 96(80)90025-X; van Geldrop J, 2000, ECOL ECON, V32, P445, DOI 10.1016/S0921-8009 (99)00121-4; Goodland R, 1992, POPULATION TECHNOLOG, P3; Harris J, 1995, A surve y of ecological economics, P233; Holland SP, 2003, J ENVIRON ECON MANAG, V45, P5 69, DOI 10.1016/S0095-0696(02)00026-8; Holmberg J., 1992, MAKING DEV SUSTAINAB, P19; Irwin F, 2007, Restoring Nature s Capital - An Action Agenda to Sustain Eco system Services; Islan S, 2005, Dimensions of environmental and ecological econo mics, P481; Labuschagne C, 2008, J CLEAN PROD, V16, P253, DOI 10.1016/j.jclepro. 2006.07.028; Lafforgue G, 2007, Energy substitutions, climate changes and carbon sinks; LAWN P., 2006, Sustainable Development Indicators in Ecological Economic s; Le Van C, 2007, With exhaustible resources, can a developing country escape f rom the poverty trap?; Lima G, 1999, Naturalizando o capital, capitalizando a na tureza: o conceito de capital natural no desenvolvimento sustentável, V74; Lyon K, 2003, Nonrenewable resource extrations with a pollution side effect: a comparat ive dynamic analysis; Najam A, 2007, Environment and globalization: five proposi tions; Najam A, 2006, Global environmental governance: a reform agenda; Palmada A, 2003, Optimal management of natural resources: ing for heterogeneity; Panayotou T, 1993, Environmental economics: a reader, P316; Sa M, 2004, Technolo gy adoption in norenenewable resource management; Sahu N, 2005, Dimensions of en vironmental and ecological economics; STIGLITZ J, 1974, REV ECON STUD, P123; Tur ner R, 2002, Valuing nature: lessons learned and future research directions, V02 -05; Turner R, 2000, Ecosystem functions and services: an integrated framework a

nd case study for environmental evaluation; Voinov A, 2007, ECOL ECON, V63, P104 , DOI 10.1016/j.ecolecon.2006.10.005; 2006, Anais do; 2004, Anais do 54 0 0 1 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2009 6 3 213 229 10.1590/S1807-76922009000300004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000300004 J Zanini, Marco Tulio; Lusk, Edward J.; Wolff, Birgitta Trust wi thin Brazilian new economy organizations: an empirical investigation of gender e ffects benchmarked on Brazilian old economy organizations BAR - Brazilian istration Review English research-article organiza tional trust; gender; new economy It has been sugg ested that one of the negative aspects of the New Economy has been growing organ izational survival-risk both at the firm and the sector levels. This precarious positioning of the firm has profoundly changed the work environment resulting in the dissolution of job-definition-boundaries, thereby raising the intensity of work and finally affecting the level and nature of trust in the workplace. This is the starting point for our study. Using a questionnaire developed by Gillespi e, we investigated gender profiles concerning trust in Supervisors, Peers, and T eam in the New and the Old Economies for Brazilian managers. The results show th at, for the New Economy, Brazilian women are more willing to give trust to Super visors whereas Brazilian men expressed higher levels of trust when dealing with Team . The Peer results are mixed. For the Old Economy, men uniformly exp ress higher levels of trust compared to women over all three reference groups. F inally, for gender matched comparisons, those working in the Brazilian Old Econo my firms express higher levels of trust compared to their counterparts in the Ne w Economy independent of gender or time worked. We conclude by discussing the co ntrol implications of the above results. [Lusk, E dward J.] State University of New York, United States; [Wolff, Birgitta] Otto-vo n-Guericke-Universität Magdeburg, ; [Zanini, Marco Tulio] Fundação Dom Cabral, Brazil Lewicki RJ, 2006, J MANAGE, V32, P991, DOI 10.11 77/0149206306294405; Burke CS, 2007, LEADERSHIP QUART, V18, P606, DOI 10.1016/j. leaqua.2007.09.006; RING PS, 1994, ACAD MANAGE REV, V19, P90, DOI 10.2307/258836 ; Arabsheibani G. R, 2003, Gender wage differentials in Brazil: trends over a tu rbulent era; Arbache J. S, 2005, Does gender discrimination exist?: A natural ex periment approach; Argandona A, 2003, J BUS ETHICS, V44, P3, DOI 10.1023/A:10232 26105869; Audretsch D., 2001, IND CORP CHANGE, V10, P267, DOI DOI 10.1093/ICC/10 .1.267; Axelrod R., 1984, EV COOP; Bodnar G. H, 2004, ing information sys tems; Burton-Jones A, 1999, Knowledge capitalism: Business, work and learning in the new economy; Castells Manuel, 1996, The Rise of the Network Society; FRANSM AN M, 2002, Telecoms in the Internet Age: From Boom to Bust to... ?; GORDON GG, 1991, ACAD MANAGE REV, V16, P396, DOI 10.2307/258868; Harmon H. H., 1960, Modern factor analysis; Kreps D., 1990, PERSPECTIVES POSITIV, P90; Lusk E. J, 2006, Ve nture capital in Europe: the quantitative finance series; Mann L., 2004, J MANAG ERIAL PSYCHOL, V19, P588, DOI [10.1108/02683940410551507, DOI 10.1108/0268394041 0551507]; Neumark D, 2002, Employment relationships in the new economy; Nunnally JC, 1978, PSYCHOMETRIC THEORY; Perrons D, 2006, Gender divisions and working ti me in the new economy: changing patters of work, care and public policy in Europ e and North America; Perrons Diane, 2002, GEOJOURNAL, V56, P271, DOI 10.1023/A:1 025955420257; PERRY EL, 1994, ACAD MANAGE REV, V19, P786, DOI 10.2307/258745; Pr ess A. L, 1991, Women watching television: gender, class, and generation in the American television experience; RICKETTS M., 2002, The economics of business ent erprise; Ripperger T, 1998, Ökonomik des Vertauens; Robbins S. P, 2002, Organizati onal behavior - Concepts - Controversies -Applications; Standing G, 1997, EUR J IND RELAT, V3, P7, DOI 10.1177/095968019731002; Tamhane A. C, 2000, Statistics a nd data analysis; Tanure B, 2005, ROUT GLOB HUM RESOUR, P111; Tanure B, 2006, Ma naging human resources in Latin America: an agenda for international leaders, P1 11; Williamson Oliver E, 1975, Markets and Hierarchies: Analysis and Antitrust I mplications; 2004, Contribuição da Secretaria Especial de Políticas para as Mulheres p ara as Conferências Estaduais; 1998, Structural and regulatory changes and globali zation in postal and telecommunications services: The human resources dimension;

2002, Reunion tripartita sobre empleo, empleabilidad e igualdad de oportunidade s en los servicios de correos y telecomunicaciones; 2003, Proceedings of the; 20 01, World Employment Report 2001: Life at Work in the Information Economy; 1955, [No title captured], P281 37 0 1 0 1 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 09 2009 6 3 230 246 10.1590/ S1807-76922009000300005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000300005 J Barbosa, José Geraldo Pereira; Gonçalves, Antônio Augusto; Simonetti, Vera; Le itão, Altino Ribeiro A proposed architecture for implementing a knowl edge management system in the Brazilian National Cancer Institute BAR - Brazilian istration Review English research-article knowledg e management; information system; health care; hospital management Because their services are based decisively on the collection, analysis and exch ange of clinical information or knowledge, within and across organizational boun daries, knowledge management has exceptional application and importance to healt h care organizations. This article proposes a conceptual framework for a knowled ge management system, which is expected to both hospitals and the oncolo gy network in Brazil. Under this holistic single-case study, triangulation of mu ltiple sources of data collection was used by means of archival records, documen ts and participant observation, as two of the authors were serving as INCA staff , thus gaining access to the event and its documentation and being able to perceive reality from an insider point of view. The benefits derived from the present status of the ongoing implementation, so far, are: (i) speediness of ca ncer diagnosis and enhanced quality of both diagnosis and data used in epidemiol ogical studies; (ii) reduction in treatment costs; (iii) relief of INCA S labor shortage; (iii) improved management performance; (iv) better use of installed ca pacity; (v) easiness of massive (explicit) knowledge transference among the memb ers of the network; and (vi) increase in organizational capacity of knowledge re tention (institutionalization of procedures). [Gonçalves , Antônio Augusto] Instituto Nacional de Câncer, Brazil; [Simonetti, Vera] Universid ade Estácio de Sá, Brazil; [Barbosa, José Geraldo Pereira] Universidade Estácio de Sá, Bra zil; [Leitão, Altino Ribeiro] Instituto Nacional de Câncer, Brazil Davenport TH, 2001, MIT SLOAN MANAGE REV, V42, P63; Grant RM, 1996, STRATEGIC MA NAGE J, V17, P109, DOI 10.1002/smj.4250171110; [Anonymous], 2001, J INTELLECTUAL CAPIT, DOI DOI 10.1108/14691930110409651; Gupta AK, 2000, SLOAN MANAGE REV, V42 , P71; Tsoukas H, 1996, STRATEGIC MANAGE J, V17, P11; Spender JC, 1996, STRATEGI C MANAGE J, V17, P45, DOI 10.1002/smj.4250171106; Bertucci Janete Lara de Olivei ra, 2005, Rev. . empres., V45, P10, DOI 10.1590/S0034-75902005000300002; BORG HOFF U., 1998, Information technology for knowledge management; Bose R, 2003, EX PERT SYST APPL, V24, P59, DOI 10.1016/S0957-4174(02)00083-0; Cheah YN, 1999, ST HEAL T, V68, P726; Cooper D. R., 2003, Métodos de pesquisa em istração; Davenport T. H, 2006, Pense fora do quadrado; Davenport T, 1998, Working Knowledge: How o rgani-zations manage what they know?; Drucker P. F., 1993, Post-capitalist socie ty; Fleury M. T. L, 2006, Estratégias empresariais e formação de competências; Fleury MT L, 2001, REV CONT, V5, P183; Goeble M., 1999, ACM SIGKDD EXPLORATI, V1, P20, DOI 10.1145/846170.846172; Hammer M, 2004, MIT Sloan Management Review, V45, P1 3; HEDLUND G, 1994, STRATEGIC MANAGE J, V15, P73; HERNANDEZ J. M. C., 2001, RAEREV EMPRES, V41, P31; LORSCH JW, 1986, CALIF MANAGE REV, V28, P95; Mintzbe rg H, 2005, Strategy Safari: a guided tour through the wilds of strategic manage ment; MORAES L. V. de S. de, 2004, RAE Eletrônica, V3, P1; Nonaka I, 1995, The Kno wledge-creating Company; O Leary DE, 1998, IEEE INTELL SYST APP, V13, P30, DOI 1 0.1109/MIS.1998.683179; Simon Herbert, 1992, Economics, Bounded Rationality and the Cognitive Revolution; Sveiby K., 1997, NEW ORG WEALTH; Szulanski G, 1996, ST RATEGIC MANAGE J, V17, P27, DOI 10.1002/smj.4250171105; Terra J. C. C, 2004, Ges tão estratégica do conhecimento; Wickramasinghe N., 2000, International Journal of H ealthcare Technology and Management, V2, DOI 10.1504/IJHTM.2000.001089; Wigg K, 1993, Knowledge management foundations; Yin R. K, 2003, Case study research: Des ign and methods; Zack M. H, 2003, MIT Sloan Management Review, V44, P66; 2002, R evista de istração de Empresas, V42, P57; 2008, INCA Estimativas 2008: incidência

de câncer no Brasil 35 1 2 0 4 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2009 6 3 247 262 10.1590/S1807-76 922009000300006 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922009000300006 J Vasconcellos, Luis Henrique Rigato; Sampaio, Mauro The stoc kouts study: an examination of the extent and the causes in the São Paulo supermar ket sector BAR - Brazilian istration Review English research-article stockout; retail; logistics; supermarkets Stockouts remain a significant retail problem. Progress has been limited, as est imates of stockout rates in the past forty years have consistently averaged abov e 8 percent. The purpose of this study is to investigate the importance and exte nt of the stockout problem in the supermarket sector in the state of São Paulo, Br azil, from the perspective of the supermarket managers themselves. Results sugge st that the level of stockouts is high. Generally, the suppliers are mentioned a s being the ones mainly responsible for stockouts. These results suggest that ma nagers have significant opportunities to reduce retail stockouts by taking preve ntative actions. [Sampaio, Mauro] Fundação Getúlio Varg as, Brazil; [Vasconcellos, Luis Henrique Rigato] Escola Superior de Propaganda e Marketing, Brazil Bhargava HK, 2006, INFORMS J COM PUT, V18, P255, DOI 10.1287/ijoc.1040.0091; Anderson ET, 2006, MANAGE SCI, V52, P1751, DOI 10.1287/mnsc.1060.0577; WALTER CK, 1975, J MARKETING, V39, P56, DOI 1 0.2307/1250902; Campo K, 2000, J RETAILING, V76, P219, DOI 10.1016/S0022-4359(00 )00026-9; Sloot LM, 2005, J RETAILING, V81, P15, DOI 10.1016/j.jretai.2005.01.00 1; CHARLTON P, 1976, J MARKETING RES, V13, P152, DOI 10.2307/3150849; Corsten D. , 2003, INT J RETAIL DISTRIB, V31, P605, DOI 10.1108/09590550310507731; Fisher M . L, 2006, Retail store execution: an empirical study; Fitzsimons G. J, 2002, Jo urnal of Consumer Research, V27, P249; GRUEN TW, 2002, Retail Stockouts: A World wide Examination of Extent, Causes and Consumer Responses; GRUEN TW, 2007, A Com prehensive Guide To Retail Out-of-Stock Reduction In the Fast-Moving Consumer Go ods Industry; Nielsen Arthur Charles, 2007, Estrutura do varejo e domicílios brasi leiros; Nielsen Arthur Charles, 2004, Ruptura: causas e impactos na cadeia de ab astecimento e no comportamento do consumidor; PECKHAM JO, 1963, J MARKETING, V27 , P21, DOI 10.2307/1248641; Schary P., 1978, J BUSINESS LOGISTICS, V1, P31; SCHA RY PB, 1979, J RETAILING, V55, P59; Stock J. R., 1991, J BUSINESS LOGISTICS, V12 , P129; Straughn K, 1991, The relationship between stock-outs and brand share; T hurik P., 1998, EUR J MARKETING, V32, P1008, DOI 10.1108/03090569810243640; Zinn W., 2001, J BUSINESS LOGISTICS, V22, P49; 1996, Where to look for incremental s ales: the retail problem of stockout merchandise; 2003, Optimal shelf availabili ty: Increasing shopper satisfaction at the moment of truth. Kontich; 1968, The s tockout study: a crusade against stockouts, pS1 23 3 3 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 09 2009 6 3 263 279 10.1590/S1807-76922009000300007 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000300007 J Quintella, Rogério H Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2009 6 2 1 1 10.1590/S1807-76922009000200001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000200001 J Fleck, Denise L. Archetypes of organizational success and failure BAR - Brazilian istration Review English research-article organizational archetypes; corporate growth; hea lthy longevity of organizations; theory building This paper presents inductive theoretical work inspired by the empirical study o f the high-tech rivals General Electric and Westinghouse. Comparative historical analysis suggests that each firm s responses to five organizational challenges have affected their chances of enjoying long-term success. In addition, the theo retical work advances two polar ideal types of organizational success and failur

e: the self-perpetuating and the self-destructive archetypes, respectively. Thes e should be seen as extreme states of the existence of firms since, in reality, firms operate in some intermediary state. A process-oriented perspective of theo ry building advances relations of necessity towards organizational long-term suc cess, and integrates the responses to challenges into a requisites model for the development of a propensity for organizational self-perpetuation [Fleck, Denise L.] Universidade Federal do Rio de Janeiro, Brazil Almeida F, 2007, Revista de istração Contemporânea, V11, P105; Penrose ET, 1952, AM ECON REV, V42, P804; WHETTEN DA, 1987, ANNU REV SOCIOL, V13, P335; Bowen FE, 2002, BRIT J MANAGE, V13, P305, DOI 10.1111/1467-8551.00248; Teece DJ, 1997, STR ATEGIC MANAGE J, V18, P509, DOI 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ 882>3.0.CO;2-Z; Eisenhardt KM, 2000, STRATEGIC MANAGE J, V21, P1105, DOI 10.1002 /1097-0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E; WEITZEL W, 1989, I N SCI QUART, V34, P91, DOI 10.2307/2392987; Page SE, 2007, ACAD MANAGE PERSPECT, V21, P6; MILLER D, 1977, J MANAGE STUD, V14, P253; Tushman ML, 1996, CALIF MANA GE REV, V38, P8; Matten D, 2008, ACAD MANAGE REV, V33, P404; MILLER D, 1978, MAN AGE SCI, V24, P921, DOI 10.1287/mnsc.24.9.921; Sidhu JS, 2004, J MANAGE STUD, V4 1, P913, DOI 10.1111/j.1467-6486.2004.00460.x; MILLER D, 1982, MANAGE SCI, V28, P1013, DOI 10.1287/mnsc.28.9.1013; Winter SG, 2003, STRATEGIC MANAGE J, V24, P99 1, DOI 10.1002/smj.318; Bowman C, 2000, BRIT J MANAGE, V11, P1, DOI 10.1111/1467 -8551.00147; Barnard C., 1938, FUNCTIONS EXECUTIVE; BARNEY J, 1997, Gaining and sustaining competitive advantage; Bourgeois L. J., 1981, ACAD MANAGE REV, V6, P2 9, DOI 10.2307/257138; Bunge M., 1996, Finding philosophy in social science; Cha ndler A. D., 1977, VISIBLE HAND; Chandler A. D., 1962, STRATEGY STRUCTURE; Chand ler Jr A. D., 1990, SCALE SCOPE; Cheng JLC, 1997, J MANAGE, V23, P1; Collins J, 2001, GOOD GREAT; COLLINS J. C., 1994, Built to Last: Successful Habits of Visio nary Companies; Cyert R. M, 1963, A behavioral theory of the firm; Daily CM, 200 3, ACAD MANAGE REV, V28, P371; DOTY DH, 1994, ACAD MANAGE REV, V19, P230, DOI 10 .2307/258704; EISENHARDT KM, 1989, ACAD MANAGE REV, V14, P532, DOI 10.2307/25855 7; Fleck D. L, 2001, The dynamics of corporate growth; Galbraith J., 1973, Desig ning complex organizations; Gomes Ricardo Corrêa, 2007, Rev. . contemp., V11, P 75, DOI 10.1590/S1415-65552007000100005; Helfat C. E., 2007, Dynamic capabilitie s: understanding strategic changes in organizations; JENSEN MC, 1976, J FINANC E CON, V3, P305, DOI 10.1016/0304-405X(76)90026-X; KISER E, 1991, AM J SOCIOL, V97 , P1, DOI 10.1086/229738; Lawrence P.R., 1967, ORG ENV; Lepak DP, 2007, ACAD MAN AGE REV, V32, P180; Mellahi K, 2004, INT J MANAG REV, V5-6, P21, DOI 10.1111/j.1 460-8545.2004.00095.x; Meyer M. W, 1989, Permanently failing organizations; Mill er D., 1999, MANAGE INT REV, V39, P27; Miller D, 1984, Organizations: A Quantum View; Mintzberg H., 1979, The structuring of organizations; MINTZBERG H, 1982, A CAD MANAGE J, V25, P465, DOI 10.2307/256075; Mitchell Brian, 1998, INT HIST STAT ; MOHR L. B., 1982, Explaining organizational behavior: the limits and possibili ties of theory and research; OLIVER C, 1991, ACAD MANAGE REV, V16, P145, DOI 10. 2307/258610; ORTON JD, 1990, ACAD MANAGE REV, V15, P203, DOI 10.2307/258154; Pen rose E., 1980, THEORY GROWTH FIRM; PORTER M. E, 1980, Competitive Strategy: Tech niques for Analyzing Industries and Competitors; PORTER ME, 1987, HARVARD BUS RE V, V65, P43; Scherer F, 1990, Business History Review, V64, P690; Selznick P, 19 57, Leadership in istration; Stickland F, 1998, DYNAMICS CHANGE; Waterman R H, 1982, SEARCH EXCELLENCE LE; Weber RP, 1990, Basic content analysis.; Whetten D. A., 1980, ACAD MANAGE REV, V5, P577, DOI 10.2307/257463; Yin R. K., 1989, Cas e study research: Design and methods; 1995, Moody s industrial manual 59 3 4 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2009 6 2 78 100 10.1590/S1807-76922009000200002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000200002 J Crescitelli, Edson; Figueiredo, Júlio Bastos Brand equity evo lution: a system dynamics model BAR - Brazilian ist ration Review English research-article brand equity; system dynamics; m odeling; simulation One of the greatest challenges i n brand management lies in monitoring brand equity over time. This paper aims to present a simulation model able to represent this evolution. The model was draw

n on brand equity concepts developed by Aaker and Joachimsthaler (2000), using t he system dynamics methodology. The use of computational dynamic models aims to create new sources of information able to sensitize academics and managers alike to the dynamic implications of their brand management. As a result, an easily i mplementable model was generated, capable of executing continuous scenario simul ations by surveying casual relations among the variables that explain brand equi ty. Moreover, the existence of a number of system modeling tools will allow exte nsive application of the concepts used in this study in practical situations, bo th in professional and educational settings. [Figueir edo, Júlio Bastos] Escola Superior de Propaganda e Marketing, Brazil; [Crescitelli , Edson] Universidade de São Paulo, Brazil Aaker D. A, 1998, Managing brand equity; Aaker D. A, 2000, Brand leardership; EDEN C, 19 88, EUR J OPER RES, V36, P1, DOI 10.1016/0377-2217(88)90002-1; BARANYI J, 1994, INT J FOOD MICROBIOL, V23, P277, DOI 10.1016/0168-1605(94)90157-0; BARNEY J, 199 1, J MANAGE, V17, P99, DOI 10.1177/014920639101700108; CRIMMINS JC, 1992, J ADVE RTISING RES, V32, P11; Fahey L., 1998, LEARNING FUTURE; Farquhar P, 1989, MARK R ES, V1, P24; Forrester J. W., 1961, IND DYNAMICS; GEORGANTZAS N. C, 1995, Scenar io-driven planning: learning to manage strategic uncertainty; Heijden K, 1996, S cenarios: the art of strategic conversation; Heise D, 1975, Causal Analysis; KAP FERER J. N, 2003, As marcas: capital da empresa; Kapferer J.-N, 1998, Les marque s, capital de l entreprise; Keller K. L., 2001, MARK MANAG, V10, P15; Keller K. L, 2006, Marketing management; Keller K. L., 2003, Strategic brand management; K OTLER P, 2006, Marketing Management; Martins J. R, 2000, Branding: um manual par a você criar, avaliar e gerenciar marcas; Montgomery J, 2005, World Advertising Re search Center, P45; Penrose E. T., 1959, THEORY GROWTH FIRM; Pidd M, 1996, Tools for thinking: modeling in management science; Pinho J. B., 1996, O Poder das ma rcas; Ries A, 2004, The Origin of Brands; ROBERTS N., 1983, Introduction to Comp uter Simulation: A System Dynamic Modelling Approach; Sampaio R, 2002, Marcas de A a Z: Como construir marcas como usar a propaganda para construir marcas de su cesso; Schultz DE, 2001, MARK MANAG, V10, P8; Senge P.M., 1990, The fifth discip line: the art and practice of the learning organisation; Severino A. J., 2000, M etodologia do Trabalho Científico; SHIMP T. A., 1999, Advertising and promotion: s upplemental aspects of integrated marketing communications; Sterman J. D, 2000, Business dynamics: system thinking and modeling a complex world; 2005, Anais do. ..; 2004, Vensim help manual; 2001, Proceedings of the 34 1 1 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2009 6 2 101 117 10.1590/S1807-76922009000200003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000200003 J Brito, Luiz Artur Ledur; Vasconcelos, Flávio Carvalho de The vari ance composition of firm growth rates BAR - Brazilian istration Review English research-article variance components; gro wth; competitive advantage Firms exhibit a wide var iability in growth rates. This can be seen as another manifestation of the fact that firms are different from one another in several respects. This study invest igated this variability using the variance components technique previously used to decompose the variance of financial performance. The main source of variation in growth rates, responsible for more than 40% of total variance, corresponds t o individual, idiosyncratic firm aspects and not to industry, country, or macroe conomic conditions prevailing in specific years. Firm growth, similar to financi al performance, is mostly unique to specific firms and not an industry or countr y related phenomenon. This finding also justifies using growth as an alternative outcome of superior firm resources and as a complementary dimension of competit ive advantage. This also links this research with the resource-based view of str ategy. Country was the second source of variation with around 10% of total varia nce. The analysis was done using the Compustat Global database with 80,320 obser vations, comprising 13,221 companies in 47 countries, covering the years of 1994 to 2002. It also compared the variance structure of growth to the variance stru cture of financial performance in the same sample [Vasconcelos, Flávio Carvalho de] Fundação Getúlio Vargas, Brazil; [Brito, Luiz Artur Le

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, DOI 10.1002/smj.4250120302; DUNNE T, 1989, Q J ECON, V104, P671, DOI 10.2307/2 937862; Scherer F. M, 1990, Industrial market structure and economic performance ; SCHMALENSEE R, 1985, AM ECON REV, V75, P341; Searle S. R., 1992, VARIANCE COMP ONENTS; SIMON HA, 1955, BIOMETRIKA, V42, P425; SINGH A, 1975, REV ECON STUD, V42 , P15, DOI 10.2307/2296816; South S. E, 1981, The Journal of Business Strategy, V1, P15; Sutton J, 1995, The size distribution of businesses, part I: a benchmar k case; WERNERFELT B, 1984, STRATEGIC MANAGE J, V5, P171, DOI 10.1002/smj.425005 0207; Williams J. R., 1994, FUNDAMENTAL ISSUES S, P229; Williamson Oliver E, 198 5, The Economic Institutions of Capitalism; Williamson Oliver E, 1975, Markets a nd Hierarchies: Analysis and Antitrust Implications; Brito Luiz Artur Ledur, 200 4, BAR, Braz. . Rev., V1, P1, DOI 10.1590/S1807-76922004000100002 81 2 2 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2009 6 2 118 136 10.1590/S1807-76922009000200004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000200004 J Gouvêa, Maria Aparecida; Farina, Milton Carlos; Varela, Patrícia Siqueira Differentiation of municipalities in São Paulo state based on constitutional trans ferences and income tributary taxes BAR - Brazilian istration Review English research-article municipalities; public r evenues; São Paulo state index of social responsibility This paper is part of a large study that combines several groups of municipaliti es in São Paulo State that are analyzed through multivariate statistical technique s. This study is intended to indicate whether the variables per capita transfer amounts from the Municipalities Participation Fund [MPF], Product and Service Ci rculation Tax Quota [ICMS] and collected tributary income have different average values among the municipalities of São Paulo State that present different economi c and social situations according to the social responsibility index. The evalua tion was carried out by multivariate analysis of variance. The results show that the tributary income has the greater difference of average among the groups. It was also found that MPF distribution criteria are applied differently and contr ibute to the available income fairness, giving to local governments in t he development of public policy [Varela, Patrícia Siqueira ] Universidade de São Paulo, Brazil; [Gouvêa, Maria Aparecida; Farina, Milton Carlos ] Universidade de São Paulo, Brazil ABRUCIO F. L., 1 996, São Paulo em Perspectiva, V10, P40; AFFONSO Rui B. A, 1996, São Paulo em Perspe ctiva, Vv. 10, P3; Arvate P, 2007, Efficiency in tax collection: evidence from B razilian municipalities; BOVO J. M., 2001, Revista de istração Pública, V35, P93; CAMPELLO Carlos Alberto G.B, 2003, Eficiência municipal: um estudo no estado de São Paulo; Gasparini C. E, 2003, Eqüidade e eficiência municipal: uma avaliação do fundo de participação dos municípios (FPM); Hair Jr., 2006, Multivariate Data Analysis; OSZLAK O., 1998, Sociedade e Estado superando fronteiras; 2005, Índice paulista de respo nsabilidade social: consulta; Lei Complementar n. 91, de 22 de dezembro de 1997: (1997). Dispõe sobre a fixação dos coeficientes do Fundo de Participação dos Municípios; 20 01, Constituição da República Federativa do Brasil de 1988; 2006, Vertical fiscal imba lance e eficiência técnica do gasto público municipal: um estudo para os municípios do e stado de São Paulo; 2007, Estados e municípios; Decreto-Lei n. 1.881, de 27 de agost o de 1981: (1981). Altera a Lei n. 5.172, de 25 de outubro de 1966, cria a Reser va do Fundo de Participação dos Municípios -FPM e dá outras providências 14 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 06 2009 6 2 137 152 10.1590/S1807-76922009000200005 Management SciELO B razil Business & Economics SCIELO:S1807-76922009000200005 J Vieira, Valter Afonso Is the need to evaluate a real consumers need? BAR - Brazilian istration Review English research-article scale; NES; evaluate Evaluati on is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human respo nses. Individuals constantly need to evaluate things, people, products and so fo rth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From t

he evidence reported in the study, the validity of the NES scale is poor and its dimensionality questionable. The alpha value was above .70 in only one of the t hree dimensions. Furthermore, the outcomes did not suggest that the NES is a uni dimensional scale, as originally constructed. Moreover, a formative (vs. reflexi ve) scale model presented the best adjustments from the concurrent models [Vieira, Valter Afonso] Universidade Tecnológica Federal do Paraná, Brazil Clark LA, 1995, PSYCHOL ASSESSMENT, V7, P309, DOI 10.1037//1040-3590.7.3.309; Ru ssell CA, 2004, J CONSUM RES, V31, P150, DOI 10.1086/383431; Holbrook TM, 2006, POLIT RES QUART, V59, P343, DOI 10.1177/106591290605900302; McDonald RP, 2002, P SYCHOL METHODS, V7, P64, DOI 10.1037//1082-989X.7.1.64; CACIOPPO JT, 1982, J PER S SOC PSYCHOL, V42, P116, DOI 10.1037//0022-3514.42.1.116; Reise SP, 2000, PSYCH OL ASSESSMENT, V12, P287, DOI 10.1037//1040-3590.12.3.287; Floyd FJ, 1995, PSYCH OL ASSESSMENT, V7, P286, DOI 10.1037//1040-3590.7.3.286; BARGH JA, 1992, J PERS SOC PSYCHOL, V62, P893, DOI 10.1037//0022-3514.62.6.893; COLLINS AM, 1975, PSYCH OL REV, V82, P407, DOI 10.1037//0033-295X.82.6.407; Diamantopoulos A, 2001, J MA RKETING RES, V38, P269, DOI 10.1509/jmkr.38.2.269.18845; Zoski KW, 1996, EDUC PS YCHOL MEAS, V56, P443, DOI 10.1177/0013164496056003006; Jarvis CB, 2003, J CONSU M RES, V30, P199, DOI 10.1086/376806; Richins ML, 2004, J CONSUM RES, V31, P209, DOI 10.1086/383436; KATZ D, 1960, PUBLIC OPIN QUART, V24, P163, DOI 10.1086/266 945; Smith GT, 1995, PSYCHOL ASSESSMENT, V7, P300, DOI 10.1037/1040-3590.7.3.300 ; Jarvis WBG, 1996, J PERS SOC PSYCHOL, V70, P172, DOI 10.1037/0022-3514.70.1.17 2; BOLLEN K, 1991, PSYCHOL BULL, V110, P305, DOI 10.1037/0033-2909.110.2.305; Fe nnis BM, 2001, J ADVERTISING, V30, P15; NEUBERG SL, 1993, J PERS SOC PSYCHOL, V6 5, P113, DOI 10.1037//0022-3514.65.1.113; Byrne B.M., 2001, Structural equation modeling with AMOS: Basic concepts, applications, and programming; Costello AB, 2005, PRACTICAL ASSESSMENT, V10, P1, DOI DOI 10.1316/S0782-051X03024046-9; EDWAR DS JA, 1993, J PERS SOC PSYCHOL, V64, P636, DOI 10.1037/0022-3514.64.4.636; ENZM ANN D., 1997, Applied Psychological Measurement, V21; Fazio R. H., 1995, ATTITUD E STRENGTH AN, P247, DOI DOI 10.1521/SOCO.2007.25.5.603; FAZIO RH, 1986, J PERS SOC PSYCHOL, V50, P229, DOI 10.1037//0022-3514.50.2.229; FORNELL C, 1981, J MARK ETING RES, V18, P39, DOI 10.2307/3151312; FORNELL C, 1982, J MARKETING RES, V19, P440, DOI 10.2307/3151718; Greenwald A. G, 1989, Attitude structure and functio n, P1; HAIR J. F, 1998, Multivariate Data Analysis; Hox JJ, 1998, FAMILY SCI REV , V11, P354, DOI DOI 10.1234/12345678; Kline RB, 1998, Principles and practice o f structural equation modeling; Laros Jacob A., 2004, Estud. psicol. (Natal), V9 , P113, DOI 10.1590/S1413-294X2004000100013; MACCALLUM RC, 1993, PSYCHOL BULL, V 114, P533, DOI 10.1037/0033-2909.114.3.533; Malhotra N., 2001, PESQUISA MARKETIN G; Marcus G. E, 2000, Affective intelligence and political judgment; Markus H., 1985, HDB SOCIAL PSYCHOL, V1, P137; Nunnally JC, 1978, PSYCHOMETRIC THEORY; Osgo od C. E., 1957, MEASUREMENT MEANING; SNYDER M, 1985, J PERS SOC PSYCHOL, V49, P5 86, DOI 10.1037/0022-3514.49.3.586; Tabachnick B.G., 2001, Using multivariate st atistics; Thompson B., 2004, Exploratory and confirmatory factor analysis; WEBST ER DM, 1994, J PERS SOC PSYCHOL, V67, P1049, DOI 10.1037/0022-3514.67.6.1049; ZA JONC RB, 1968, J PERS SOC PSYCHOL, V9, P1, DOI 10.1037/h0025848; Zwick R. W, 198 6, PSYCHOL BULL, V99, P432 44 1 1 0 0 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 06 2009 6 2 153 172 10.1590/ S1807-76922009000200006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000200006 J Fleury, Maria Tereza Leme Organizational culture and the r enewal of competences BAR - Brazilian istration R eview English research-article culture; organizational competence Culture and competence are fairly well-known topics; both are part of the academ ic agenda and are widely discussed in day-to-day debates within organizations. H owever, the interactions between these two concepts and their interdependence ar e yet to be analyzed. Those are areas of organizational phenomena that might be complementary or even be contradictory. The aim of this paper is to discuss the relationship between these two subjects. Does organizational culture enhance or jeopardize the development of new competences? Is it possible for an organizatio n to develop new competences while keeping its core values? This paper proposes

an initial incursion into this debate, revisiting the concept of culture and cro ss checking it with the concept of competence; two case studies of Brazilian fir ms are presented in order to illustrate this debate [Fleury, Maria Tereza Leme] Universidade de São Paulo, Brazil Alcadepani R, 2003, Revista de istração de Empresas, V3, P64; Almeida A. C., 20 07, A cabeça do brasileiro; Teece DJ, 1997, STRATEGIC MANAGE J, V18, P509, DOI 10. 1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; BARNEY JB, 1986, AC AD MANAGE REV, V11, P656, DOI 10.2307/258317; Bion WR, 1975, Experiências com grup os: os fundamentos da psicoterapia de grupo; Caldas M, 2006, Management Research , V4, P187; DIAS G. B., 2008, Competências: conceitos, métodos e experiências; EISENHA RDT KM, 1989, ACAD MANAGE REV, V14, P532, DOI 10.2307/258557; Fleury A. C. C, 20 04, Revista de istração de Empresas, V44, P44; FLEURY M. T. L., 1989, Cultura e Poder nas Organizações; FLEURY M. T. L., 1997, Revista de istração, V32, P23; FREI TAS Maria Ester, 1991, Cultura organizacional formação tipologias e impactos; Hilal A. V. G. de, 2006, International Journal of Cross Cultural Management, V6, P139; Hofstede G, 1991, Cultura e organizações; Le Boterf G., 1998, De la compétence à la nav igation professionnelle; Le Boterf G, 1995, De la competence; Loermans J., 2005, Knowledge Management Research & Practice, V3, DOI 10.1057/palgrave.kmrp.8500066 ; Maciariello J, 2000, Lasting value: lessons from a century of agility at Linco ln electric; McAuley J, 2004, Human Relations, V47, P417; Mills J, 2007, On the contract: what is next?; MILLS John, 2002, Strategy and performance - Competing trough competences; Peteraf M., 2003, MANAGERIAL DECISION, V24, P309, DOI DOI 10 .1002/MDE.1126; Pettigrew A, 1979, istrative Science Quaterly, V24, P580; P RAHALAD CK, 1990, HARVARD BUS REV, V68, P79; Prestes Motta Fernando, 1997, Cultu ra organizacional e cultura brasileira; Reichers AE, 1990, Organisational climat e and culture; Rodrigues S, 2006, The political dynamics of organizational cultu re in an instituonalized environment organizational studies, V27; SCHEIN Edgar H ., 1985, Organizational culture and leadership; SCHEIN E.H., 2001, Guia de sobre vivência da cultura corporativa; SMIRCICH L, 1983, SCI QUART, V28, P339, DOI 10.2307/2392246; TANURE B, 2003, Gestão à brasileira: uma comparação com América Latina, Estados Unidos, Europa e Ásia; Vasconcellos F. C, 2002, Revista de istração de Em presas, V40, P20; WEICK K., 1973, A Psicologia Social da Organização; Zarifian P, 20 01, Objetivo competência: por uma nova lógica; 2003, Anais do; 2008, Anais do 36 2 2 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2009 6 1 1 14 10.1590/S1807-76922009000100002 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000100002 J Machado-da-Silva, Clóvis L Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2009 6 1 1 1 10.1590/S1807-76922009000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000100001 J Coda, Roberto; César, Ana Maria Roux Valentini Coelho; Bido, Diógenes de Sou za; Louffat, Enrique Strategic HR? A study of the perceived role of H RM departments in Brazil and Peru BAR - Brazilian istration Review English research-article HRM department performan ce; human resource policies; HRM role effectiveness This study discusses the perceived role of the Human Resource Management Departm ent and its perceived capacity of outstanding performance by comparing data coll ected in Brazil and Peru from employees of large organizations as well as partic ipants in MBA programs at renowned schools. The non-probabilistic sample was com posed of 416 Brazilian and 90 Peruvian respondents. The results point out that b oth in Brazil and Peru, the relevance attached to the HRM Department role for co ntributing to the future success of organizations does not correspond to its cur rent capacity of performance. As such, in these realities the HRM Department has not yet made the qualitative leap that would enable its strategic role in organ izations [César, Ana Maria Roux Valentini Coelho] U niversidade Presbiteriana Mackenzie, Brazil; [Bido, Diógenes de Souza] Universidad e Presbiteriana Mackenzie, Brazil; [Coda, Roberto] Universidade Municipal de São C

aetano do Sul, Brazil; [Louffat, Enrique] Escuela de istración de Negócios para Graduados, Peru Bido, Diogenes/0000-0002-8525-5218 Hofstede G, 1998, ORGAN STUD, V19, P477, DOI 10.1177/017084069801900305; Palthe J, 2003, J ORGAN CHANGE MANAG, V16, P287, DOI 10.1108/09534810310475532; Poelman s SAY, 2003, INT J MANPOWER, V24, P128, DOI 10.1108/01437720310475394; Basabe N, 2002, COGNITION EMOTION, V16, P103, DOI 10.1080/02699930143000158; Ashton C., 2 004, STRATEGIC HRM REV, V4, P32; BARON J. N., 1999, Strategic human resources: f rameworks for general managers; Berry C, 2003, Learning Organization, V10, P294, DOI 10.1108/09696470310486647; Boselie P., 2003, HUMAN RESOURCE MANAG, V13, P56 , DOI DOI 10.1111/J.1748-8583.2003.TB00098.X; Cakar F., 2003, Business Process M anagement Journal, V9, DOI 10.1108/14637150310468; Cho D. S, 2000, From Adam Smi th to Michael Porter: evolution of competitiveness theory; Fang T., 2003, INT J CROSS CULTURAL, V3, P347, DOI DOI 10.1177/1470595803003003006; Fischer K, 2003, Human Resource Planning, V26, P5; Gibb S., 2001, EMPL RELAT, V23, P318, DOI 10.1 108/EUM0000000005685; Grossman R. J, 2007, HR Magazine, V52, P58; Gubman E, 2004 , HUMAN RESOURCE PLANN, V27, P13; Hair J. E. Jr, 1998, Multivariate data analysi s; Jacobs R. J, 2004, Strategic HR Review, V4, P3; Kaplan R. S., 1997, A estratégi a em ação: balanced scorecard; Kaplan R. S, 2002, Medindo o desempenho empresarial; Levine D. M, 2003, Business statistics: a first course; Liu T. L, 2005, Journal of American Academy of Business, V6, P102; Lockett A, 2005, MANAGERIAL DECISION, V26, P83, DOI 10.1002/mde.1214; Martin-Alcazar F, 2005, INT J HUM RESOUR MAN, V 16, P633, DOI 10.1080/09585190500082519; Meisinger S, 2007, HRMagazine, V52; Mil lmore M, 2003, Irish Journal of Management, V24, P87; Moore D. S, 2006, Estatístic a Empresarial; Newman P, 1998, The new palgrave dictionary of economics; Pettigr ew A, 1988, Personnel Management, V20, P28; Skaates M. A., 2005, QUALITATIVE MAR KET R, V8, P77, DOI 10.1108/13522750510575453; Smilansky J, 1997, The new HR; 20 07, Proceedings 31 1 2 1 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 03 2009 6 1 15 33 10.1590/S1807-7692200900 0100003 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22009000100003 J Pedron, Cristiane Drebes; Saccol, Amarolinda Zanela What lie s behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach BAR - Br azilian istration Review English research-article customer relatio nship management (CRM); organizational strategy; information and communication t echnologies (ICT); relationship marketing Several authors and consulting firms show statistics indicating that at least 50% of all CRM projects fail. Some of them attempt to point out a list of factors in order to guarantee successful CRM implementation and application. However, few people (either academics or practitioners) attempt to discuss or consider the essence of the idea of CRM. The main goal of this exploratory research is to discuss the CRM essence through a phenomenological approach. This paper assumes that one of the main reasons for CRM failure is the lack of understanding about the true me aning and implication of practices for managing the relationship with customers. Therefore, we need to question the essence of CRM itself and discuss the very c oncept of relationship. We claim that the idea of CRM involves very serious issu es about institutions, roles, power and ethical values that have to be considere d. In this article, we attempt to analyze the essence of relationship, trying to go beyond the common meaning of CRM. As the main results of this paper, we offe r a critical reflection related to the different faces and aspects of the CRM ph enomenon, not only as a matter of IT applications, but also as a strategy and ev en as an organizational philosophy [Saccol, Amaroli nda Zanela] Universidade do Vale do Rio dos Sinos, Brazil; [Pedron, Cristiane Dr ebes] Instituto Superior de Economia e Gestão, Portugal Pedron, Cristian e/N-6525-2013 Pedron, Cristiane/0000-0002-9920-3830 Chalmeta R, 2006, J SYST SOFTWARE, V79, P1015, DOI 10.1016/j.jss.2005.10.018; Zablah AR, 2004, IND MARKE T MANAG, V33, P475, DOI 10.1016/j.indmarman.2004.01.006; Campbell AJ, 2003, IND MARKET MANAG, V32, P375, DOI 10.1016/S0019-8501(03)00011-7; Anderson E, 2005, MI T SLOAN MANAGE REV, V46, P75; Dowling GR, 1997, SLOAN MANAGE REV, V38, P71; Gumm

esson E, 1998, J ACAD MARKET SCI, V26, P242, DOI 10.1177/0092070398263006; Klein HK, 1999, MIS QUART, V23, P67, DOI 10.2307/249410; Payne A, 2005, J MARKETING, V69, P167, DOI 10.1509/jmkg.2005.69.4.167; Barnes J. G, 2004, Managing customer relationships: a strategic framework; Bentum R., 2006, DATABASE MARKETING C, V13 , P28; Boland R. J, 2002, Qualitative research in information systems, P439; Bou lding W, 2005, J MARKETING, V69, P155, DOI 10.1509/jmkg.2005.69.4.155; Britton J . E., 2004, MANAGING CUSTOMER RE, P38; Ciborra C, 2002, The labyrinths of inform ation: challenging the wisdom of systems; Crotty M., 1998, The foundations of so cial research: Meaning and perspective in the research process; Dowling G, 2001, The paradox of customer relationships: often less is more; Dreyfus H. L, 1994, Being-in-the-world: A commentary on Heidegger s being and time, division I; FORD D, 2003, Managing Business Relationships; Gadamer H, 1992, Philosophical hermen eutics; Goodhue D. L., 2002, MIS Quarterly Executive, V1; Heidegger Martin, 1962 , BEING TIME; Husserl E., 1970, The crisis of European sciences and transcendent al phenomenology: An introduction to phenomenological philosophy; Introna L. D, 2004, Social theory and philosophy for information systems, P56; JENSEN MC, 1976 , J FINANC ECON, V3, P305, DOI 10.1016/0304-405X(76)90026-X; Kincaid J. W, 2003, Customer relationship management: getting it right!; Langerak F., 2003, BUSINES S STRATEGY RE, V14, P73, DOI 10.1111/j..2003.00289.x; Manen M. van, 2002, Phenom enological inquiry; Myers M. D., 2004, SOCIAL THEORY PHILOS, P103; Natanson M, 1 973, Phenomenology and the social sciences, V1; Newell F, 2003, WHY CRM DOESNT W ORK; Ngai E., 2005, MARKETING INTELLIGEN, V23, P582, DOI DOI 10.1108/02634500510 624147; O Malley L., 2002, J STRATEGIC MARKETIN, V10, P225, DOI 10.1080/09652540 210152521; Parvatiyar A., 2001, J EC SOCIAL RES, V3, P1; Payne A., 2006, Handboo k of CRM: Achieving excellence in customer management; Peppard J, 2000, EUROPEAN MANAGEMENT, V18, P312, DOI DOI 10.1016/S0263-2373(00)00013-X; Peppers D, 1997, Enterprise one to one: tools for competing in the interactive age; Peppers D, 20 04, Managing customer relationships: a strategic framework; Raman P., 2006, J PE RSONAL SELLING S, V26, P39, DOI 10.2753/PSS0885-3134260104; Ryals L., 2001, J ST RATEGIC MARKETIN, V9, P3, DOI 10.1080/713775725; Ryals L., 2003, J STRATEGIC MAR KETIN, V11, P165, DOI DOI 10.1080/0965254032000133476; Ryals L., 2001, EUROPEAN MANAGEMENT, V19, P534, DOI DOI 10.1016/S0263-2373(01)00067-6; Simpson D. P, 1971 , Cassell s new compact latin-english, english-latin dictionary; Simpson J. A, 2 000, Oxford English Dictionary; Srivastava RK, 1999, J MARKETING, V63, P168, DOI 10.2307/1252110; Williamson OE, 2002, J ECON PERSPECT, V16, P171, DOI 10.1257/0 89533002760278776; Winograd T, 1987, Understanding computers and cognition: a ne w foundation for design; Woodhouse S. C, 1972, Handy dictionary of the latin and english languages; Zikmund W. G, 2003, Customer relationship management: integr ating marketing strategy and information technology; 1999, Random house webster s unabridged dictionary 49 0 3 0 2 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2009 6 1 34 49 10.1590/S1807-76 922009000100004 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922009000100004 J Barcellos, Marcia Dutra de; Aguiar, Luís Kluwe; Ferreira, Gabriela Cardozo ; Vieira, Luciana Marques Willingness to try innovative food produ cts: a comparison between British and Brazilian consumers BAR - Brazilian istration Review English research-article consumer innovativeness; food products; food neophobia; Brazil; UK In this study we investigate the consumer s willingness to try innovative food p roducts in the context of the metropolitan area of Porto Alegre in Brazil and Ci rencester in England, UK. Innovation in the food industry is an important source of differentiation and a value-adding opportunity for managers to develop new p roducts. Therefore, the adoption or rejection of innovative food products become s strategic from a market point-of-view. Using the Domain Specific Innovativenes s [DSI] scale and the Food Neophobia Scale [FNS], two surveys were carried out i n Brazilian and British universities with 279 and 101 respondents, respectively. Consumers were not the most inclined to adopt innovations, but they were not af raid of new foods either, especially in the UK. Managers in the food industry co uld be missing out on opportunities to innovate more. The results provide strate

gic and unique information about consumers for the food industry, aiming at supp orting the development of innovative food products. [Aguiar, Luís Kluwe] Royal Agricultural College, United Kingdom; [Ferreira, Gabrie la Cardozo] Pontifícia Universidade Católica do Rio Grande do Sul, Brazil; [Barcello s, Marcia Dutra de] Pontifícia Universidade Católica do Rio Grande do Sul, Brazil; [ Vieira, Luciana Marques] Universidade do Vale do Rio dos Sinos, Brazil Steenkamp JBEM, 1998, J CONSUM RES, V25, P78, DOI 10.1086/209528; Huotilainen A, 2006, FOOD QUAL PREFER, V17, P353, DOI 10.1016/j.foodqual.2005.04.005; Backstro m A, 2004, APPETITE, V43, P75, DOI 10.1016/j.appet.2004.03.004; Costa AIA, 2006, TRENDS FOOD SCI TECH, V17, P457, DOI 10.1016/j.tifs.2006.02.003; Goldsmith RE, 1995, TECHNOVATION, V15, P601, DOI 10.1016/0166-4972(95)99328-D; PLINER P, 1992, APPETITE, V19, P105, DOI 10.1016/0195-6663(92)90014-W; Ritchey PN, 2003, APPETI TE, V40, P163, DOI 10.1016/S0195-6663(02)00134-4; Tuorila H, 2001, FOOD QUAL PRE FER, V12, P29, DOI 10.1016/S0950-3293(00)00025-2; Flight I, 2003, APPETITE, V41, P51, DOI 10.1016/S0195-6663(03)00039-4; Steenkamp JBEM, 1999, J MARKETING, V63, P55, DOI 10.2307/1251945; Roehrich G, 2004, J BUS RES, V57, P671, DOI 10.1016/S 0148-2963(02)00311-9; Steenkamp JBEM, 2003, J CONSUM RES, V30, P368, DOI 10.1086 /378615; Cooper R., 1994, INT MARKET REV, V11, P60, DOI DOI 10.1108/026513394100 57527; Goldsmith R. E., 1991, J ACAD MARKET SCI, V19, P209, DOI DOI 10.1007/BF02 726497; Goldsmith R. E., 1998, EUR J MARKETING, V32, P340, DOI DOI 10.1108/03090 569810204634; Goldsmith R.E., 1992, EUR J MARKETING, V26, P42, DOI DOI 10.1108/0 3090569210022498; Grime I, 2002, European Journal of Marketing, V36, p11/12; Hai r Jr., 2006, Multivariate Data Analysis; Hardt PP, 2002, REV BRASIL ALIMENTOS, V 15, P32; Hynes N., 2006, SINGAPORE MANAGEMENT, V28, P31; McCarthy M., 1999, Brit ish Food Journal, V101, P842, DOI 10.1108/00070709910301364; Michaut A. M. K, 20 04, Consumer response to innovative products with application to foods; Norgaard M. K., 2007, YOUNG CONSUMERS, V8, P197, DOI DOI 10.1108/17473610710780945; Phau I., 2004, J FASHION MARKETING, V8, P399, DOI 10.1108/13612020410559993; ROGERS E. M., 1962, Diffusion of innovations; 1999, Efficient product introductions: th e development of value-creating relationships; 2006, Consumer lifestyles - UK 27 0 4 1 5 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2009 6 1 50 61 10.1590/S1807-76922009000100005 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922009000100005 J Massukado-Nakatani, Marcia Shizue; Teixeira, Rivanda Meira Resource-based view as a perspective for public tourism management research: evi dence from two Brazilian tourism destinations BAR - Br azilian istration Review English research-article resources; publi c policy; tourism destination This study adopted the R esource-Based View approach to analyse two public organizations located in Curit iba and Foz do Iguaçu, Brazil. The focus was to how organizational and tour ist resources are being used for planning and public management in these cities. Data collection was made by adopting semi-structured interviews with two groups : public and private sector managers. The insights of these two groups and the u se of documentary secondary data made it possible to infer that the main resourc e for the implementation of public policies was organizational architecture. How ever, the most influential resource in public tourism management is the existenc e of tourist resources and organizational resources related to internal and exte rnal relationships and organizational culture. The analysis demonstrated that th e researched cities do not use or do not know how to use the available resources in value-creating activities for local tourist management. Both cities present imperfections that do not earmark the full exploitation of organizational resour ces, compromising the exploration of available tourist resources [Teixeira, Rivanda Meira] Universidade Federal do Paraná, Brazil; [Massukado-Nakat ani, Marcia Shizue] Universidade Federal do Paraná, Brazil Pearce DG, 1998, ANN TOURISM RES, V25, P457, DOI 10.1016/S0160-7383(97)00096-0; Melian-Gonzalez A, 2003, ANN TOURISM RES, V30, P720, DOI 10.1016/S0160-7383(03)0 0047-1; Sharma S, 1998, STRATEGIC MANAGE J, V19, P729, DOI 10.1002/(SICI)1097-02 66(199808)19:8<729::AID-SMJ967>3.3.CO;2-W; Teece DJ, 1997, STRATEGIC MANAGE J, V 18, P509, DOI 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; Ma

ijoor S, 1996, STRATEGIC MANAGE J, V17, P549, DOI 10.1002/(SICI)1097-0266(199607 )17:7<549::AID-SMJ827>3.3.CO;2-I; António N. S. dos, 2001, A escola dos recursos; Baden-Fuller C, 1996, Strategic integration: best papers; Barbosa L. G, 2003, Po líticas públicas para o desenvolvimento do turismo: o caso do município de Rio das Ost ras; Barney J, 1996, Organization Science, V7, P470; BARNEY J, 1997, Gaining and sustaining competitive advantage; Barney J. B., 1986, Management Science, V32, DOI 10.1287/mnsc.32.10.1231; Cooper, 2001, Turismo, princípios e práticas; Daft R. L ., 1983, Organization Theory and Design; Gil A. C., 1991, Como elaborar projetos de pesquisa; GRANT RM, 1991, CALIF MANAGE REV, V33, P114; Hayashi P. Jr, 2002, Recursos e competências nas mudanças de conteúdo estratégico em pequenas empresas de mas sas alimentícias: estudo comparativo de casos; Kay J., 1996, Fundamentos do sucess o empresarial: Como as estratégias de negócios agregam valor; LEE GP, 1994, TOURISM MANAGE, V15, P200, DOI 10.1016/0261-5177(94)90105-8; Lickorish L. J, 2000, Intro dução ao turismo; Mascarenhas A. O, 2004, Tecnologia na gestão de pessoas: estratégias d e auto-atendimento para o novo RH; MINTZBERG H., 2000, Safári de estratégia: um rote iro pela selva do planejamento estratégico; Penrose E. T., 1995, THEORY GROWTH FIR M; PRAHALAD CK, 1990, HARVARD BUS REV, V68, P79; Rumelt R. P, 1984, Strategic Ma nagement Journal, V12, P167; Santana L. V, 1990, Avaliação de políticas públicas setoria is: O fator retroalimentador na demanda de políticas econômicas no Brasil: o complex o papel-celulose; Selznick P, 1957, Leadership in istration; Wanhill S, 199 7, Tourism development: environment and community issues; WERNERFELT B, 1984, ST RATEGIC MANAGE J, V5, P171, DOI 10.1002/smj.4250050207; Yin R. K., 2001, Estudo de caso: planejamento e método; 2006, International Tourist Arrivals; 1999, Anais do; 2004, Artigos selecionados; 2006, Anuário Estatístico EMBRATUR; 2007, Plano de d esenvolvimento do turismo do Paraná 2008-2001; 2003, Dados estatísticos relativos ao turismo no Paraná 1992-2002; 2008, Estudo de competitividade dos 65 destinos indu tores do desenvolvimento turístico regional: relatório Brasil; 2008, Estatísticas do t urismo edição 2007; 2007, Fluxo de turistas em Curitiba 38 1 2 2 6 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2009 6 1 62 77 10.1590/S1807-76922009000100006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922009000100006 J Machado-da-Silva, Clóvis L Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2008 5 4 1 1 10.1590/S1807-76922008000400001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922008000400001 J Wanke, Peter; Arkader, Rebecca; Hijjar, Maria Fernanda The rela tionship between logistics sophistication and drivers of the outsourcing of logi stics activities BAR - Brazilian istration R eview English research-article logistics sophistication; logistics outs ourcing; drivers of logistics outsourcing A strong link has been established between operational excellence and the degree of soph istication of logistics organization, a function of factors such as performance monitoring, investment in Information Technology [IT] and the formalization of l ogistics organization, as proposed in the Bowersox, Daugherty, Dröge, Germain and Rogers (1992) Leading Edge model. At the same time, shippers have been increasin gly outsourcing their logistics activities to third party providers. This paper, based on a survey with large Brazilian shippers, addresses a gap in the literat ure by investigating the relationship between dimensions of logistics organizati on sophistication and drivers of logistics outsourcing. To this end, the dimensi ons behind the logistics sophistication construct were first investigated. Resul ts from factor analysis led to the identification of six dimensions of logistics sophistication. By means of multivariate logistical regression analyses it was possible to relate some of these dimensions, such as the formalization of the lo gistics organization, to certain drivers of the outsourcing of logistics activit ies of Brazilian shippers, such as cost savings. These results indicate the poss ibility of segmenting shippers according to characteristics of their logistics o rganization, which may be particularly useful to logistics service providers.

[Arkader, Rebecca] Universidade Federal do Rio de Janeiro, Brazil; [Hijjar, Mari a Fernanda] Universidade Federal do Rio de Janeiro, Brazil; [Wanke, Peter] Unive rsidade Federal do Rio de Janeiro, Brazil Sahay B. S., 2006, International Journal of Physical Distribution & Logistics Management , V36, DOI 10.1108/09600030610710845; [Anonymous], 2004, J SUPPLY CHAIN MANAG, D OI DOI 10.1111/J.1745-493X.2004.TB00254.X; Selviaridis K., 2007, International J ournal of Logistics Management, V18, DOI 10.1108/09574090710748207; [Anonymous], 1997, INT J PHYS DISTRIB, DOI 10.1108/09600039710162259; Bardi E. J., 1991, INT J PHYS DISTRIB, V21, P15, DOI 10.1108/09600039110134986; Bhatnagar R, 1999, INT J PHYS DISTRIB, V29, P569, DOI 10.1108/09600039910287529; BOWERSOX D. J., 1992, Logistical Excellence: it s not business as usual; BOWERSOX D. J., 1999, 21st C entury Logistics Making Supply ChainProcess; Bowersox D. J., 1996, Logistical ma nagement: the integrated supply chain process; Bowersox D.J., 1995, J BUSINESS L OGISTICS, V16, P65; Boyson S, 1999, J BUSINESS LOGISTICS, V20, P73; Buck D., 198 8, MANAGE DECIS, V26, P42, DOI 10.1108/eb001517; Cavinato J. L., 1989, Internati onal Journal of Physical Distribution & Materials Management, V19, DOI 10.1108/E UM0000000000303; Chee-Chuong S, 1999, International Journal of Physical Distribu tion & Logistics Managemen, V29, P588; Daugherty P. J, 1992, The International J ournal of Logistics Management, V3, P1; Daugherty PJ, 1997, INT J PHYS DISTRI LO , V27, P337, DOI 10.1108/09600039710175912; Fernie J., 1989, INT J PHYS DISTRIB, V19, P2, DOI 10.1108/EUM0000000000328; FIGUEIREDO K. F., 2003, Logística e Gerenc iamento da Cadeia de Suprimentos: Planejamento do Fluxo e dos Recursos; HAIR J. F, 1998, Multivariate Data Analysis; Kleinbaum DG, 1998, Applied regression anal ysis and other multivariable methods; Laarhoven PV, 2000, INT J PHYS DISTRIB, V3 0, P425, DOI 10.1108/09600030010336216; Lambert D. M, 1998, Fundamentals of logi stics management; Lavalle C.R., 2000, REV CONT, V4, P47; Lieb R.C., 1996, J BUSINESS LOGISTICS, V17, P55; Londe B. J. la, 1992, The International Journal of Logistics Management, V3, P1, DOI 10.1108/09574099210804769; Mentzer J. T., 199 7, J BUSINESS LOGISTICS, V18, P199; Morris J, 2004, 3PLs Gain nearly half of log istics budgets, foresee continued growth; Rabinovich E., 1999, INT J PHYS DISTRI B, V29, P353, DOI 10.1108/09600039910283587; Rao K, 1994, International Journal of Physical Distribution and Logistics Management, V24, P11; Razzaque A.M., 1998 , INT J PHYS DISTRIB, V28, P89; Rogers D. S., 1992, International Journal of Phy sical Distribution & Logistics Management, V22, DOI 10.1108/09600039210022574; S heffi Y., 1990, J BUSINESS LOGISTICS, V11, P27; Sink H. L., 1996, International Journal of Physical Distribution & Logistics Management, V26, DOI 10.1108/096000 39610115009; Sink HL, 1997, J BUSINESS LOGISTICS, V18, P163; Sohail M. S., 2006, International Journal of Physical Distribution & Logistics Management, V36, DOI 10.1108/09600030610710854; STANK TP, 1994, LOGIST TRANSPORT REV, V30, P55; Szym ankiewicz J., 1994, LOGISTICS MANAGEMENT, V7, P28, DOI 10.1108/09576059410052368 ; Tabachnik B. G., 2001, Using multivariate statistics; Amstel W. P. van, 1993, The International Journal of Logistics Management, V4, P48; Wilding R., 2004, In ternational Journal of Physical Distribution & Logistics Management, V34, DOI 10 .1108/09600030410557767; 2006, Prêmio Volvo; 2006, 2006 Third party logistics: res ults and findings of the 11th Annual Study 42 1 3 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração aneiro Rio de Janeiro 1807-7692 12 2008 5 4 260 274 10.1590/S1807-76922008000400002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000400002 J Bandeira-de-Mello, Rodrigo; Marcon, Rosilene; Alberton, Anete Drivers of discretionary firm donations in Brazil BAR - Brazilian istration Review English research-article stakehol der theory; discretionary firm donation; emerging markets Discretionary firm donation is usually related to the stakeholder theory and cor porate social performance. Although theoretical explanations for this social beh avior are pervasive in related literature, empirical modeling remains underdevel oped. We developed an explanatory structural model of discretionary firm donatio n using firm and industry level indicators. Unlike previous research, we estimat ed the explanatory power of the construct we called stakeholder orientation. Our tentative model was tested on a Brazilian sample of 101 publicly traded donor f

Rio d

irms, using data on firm donations to social projects and to political candidate s in electoral campaigns. The main results suggest that discretionary donation s eems to be a strategy for managing conflicting claims in highly stakeholder orie nted firms; the characteristics of the firm are more important than industry eff ects in explaining firm donations; and large firms, showing slack resources, and with a less concentrated ownership structure tend to engage in discretionary do nation more intensively. [Marcon, Rosilene] Unive rsidade do Vale do Itajaí, Brazil; [Alberton, Anete] Universidade do Vale do Itajaí, Brazil; [Bandeira-de-Mello, Rodrigo] Universidade do Vale do Itajaí, Brazil Alberton A, 2003, Meio ambiente e desempenho econômico-financeiro: o impacto da IS O 14001 nas empresas brasileiras; Altman Barbara W., 1998, BUS SOC, V37, P221, D OI 10.1177/000765039803700205; SOUTELLO Alves l., 2001, Revista de istração de Empresas, V41, P78; Andrade J, 2000, Revista de istração Contemporânea, V6, P75; KEIM G, 1988, J MANAGE, V14, P163, DOI 10.1177/014920638801400203; Buchholz RA, 2004, J BUS ETHICS, V51, P143, DOI 10.1023/B:BUSI.0000033608.61005.1f; LENWAY SA , 1991, ACAD MANAGE J, V34, P893, DOI 10.2307/256394; Ruf BM, 2001, J BUS ETHICS , V32, P143, DOI 10.1023/A:1010786912118; COWEN SS, 1987, ORG SOC, V12, P111, DOI 10.1016/0361-3682(87)90001-8; CORNELL B, 1987, FINANC MANAGE, V16, P5, DOI 10.2307/3665543; BENTLER PM, 1987, SOCIOL METHOD RES, V16, P78, DOI 10.1177 /0049124187016001004; HILL CWL, 1992, J MANAGE STUD, V29, P131, DOI 10.1111/j.14 67-6486.1992.tb00657.x; MCGUIRE JB, 1988, ACAD MANAGE J, V31, P854, DOI 10.2307/ 256342; Waddock SA, 1997, STRATEGIC MANAGE J, V18, P303, DOI 10.1002/(SICI)10970266(199704)18:4<303::AID-SMJ869>3.0.CO;2-G; Hillman AJ, 2001, STRATEGIC MANAGE J, V22, P125, DOI 10.1002/1097-0266(200101)22:2<125::AID-SMJ150>3.0.CO;2-H; Camp bell D, 2002, J BUS ETHICS, V39, P29, DOI 10.1023/A:1016371731732; Berman SL, 19 99, ACAD MANAGE J, V42, P488, DOI 10.2307/256972; Harrison JS, 1999, ACAD MANAGE J, V42, P479, DOI 10.2307/256971; Adams M, 1998, J MANAGE STUD, V35, P641, DOI 10.1111/1467-6486.00113; Balabanis G., 1998, EUROPEAN BUSINESS RE, V98, P25, DOI 10.1108/09555349810195529; BOEIRA S. L., 2002, Atrás da cortina de fumaça: tabaco, tabagismo e meio ambiente: estratégias da indústria e dilemas da crítica; Campos T, 20 03, O impacto das políticas para stakeholders sobre o desempenho organizacional da s companhias de capital aberto no Brasil: uma conexão (in) provável; CLARKSON MBE, 1 995, ACAD MANAGE REV, V20, P92, DOI 10.5465/AMR.1995.9503271994; Coutinho Renata Buarque Goulart, 2002, Rev. . contemp., V6, P75, DOI 10.1590/S1415-655520020 00300005; DEMSETZ H, 1985, J POLIT ECON, V93, P1155, DOI 10.1086/261354; FREEMAN RE, 1983, CALIF MANAGE REV, V25, P88; Freeman R. E., 1998, CORPORATION ITS STAK , P125; Freeman RE, 1999, ACAD MANAGE REV, V24, P233, DOI 10.2307/259078; Garay A. B. S, 2006, Revista Eletrônica de istração, V12; HAIR J. F, 1998, Multivariate Data Analysis; JENSEN MC, 1976, J FINANC ECON, V3, P305, DOI 10.1016/0304-405X( 76)90026-X; JONES TM, 1995, ACAD MANAGE REV, V20, P404, DOI 10.2307/258852; Klin e R. B., 2005, Principles and Practice of Structural Equation Modeling; Luk CL, 2005, J INT MARKETING, V13, P89, DOI 10.1509/jimk.13.1.89.58536; Macke J, 2006, Revista Eletrônica de istração, V12; McGahan AM, 1997, STRATEGIC MANAGE J, V18, P 15, DOI 10.1002/(SICI)1097-0266(199707)18:1+<15::AID-SMJ916>3.3.CO;2-T; O Bannon D. P., 1997, BUS SOC, V36, P419, DOI [10.1177/000765039703600406, DOI 10.1177/0 00765039703600406]; PEARCE J., 2001, Organization and management in the embrace of government; Porter M.E., 1980, COMPETITIVE STRATEGY; DONALDSON T, 1995, ACAD MANAGE REV, V20, P65, DOI 10.5465/AMR.1995.9503271992; ROBERTS RW, 1992, ORG SOC, V17, P595, DOI 10.1016/0361-3682(92)90015-K; SAMUELS D., 2003, Reforma política e cidadania; Schommer P, 2002, Revista Organizações & Sociedade, V7, P145; S erpa Daniela Abrantes Ferreira, 2007, Rev. . contemp., V11, P83, DOI 10.1590/ S1415-65552007000300005; Serpa D. A. F, 2006, Revista Eletrônica de istração, V12 ; Siffert M. Filho, 1998, Revista do BNDES, V5, P123; Siqueira T, 1998, Revista do BNDES, V5; SMITH C, 1994, HARVARD BUS REV, V72, P105; Stevens J., 2001, Appli ed multivariate statistics for the social sciences; ULLMANN AA, 1985, ACAD MANAG E REV, V10, P540, DOI 10.2307/258135; VERGARA S. C., 2001, REV EMPRESAS SAO, V41, P20; Vieira S. P., 2004, Revista do BNDES, V11, P103; Williamson O., 1991, The nature of the firm: origins, evolution, and development; COCHRAN PL, 1984, ACAD MANAGE J, V27, P42, DOI 10.2307/255956; 2002, Anais do; 2000, Anais do; 200 7, Base de dados; 2001, Anais do; 2003, Proceedings of the; 2000, Guia Exame de

boa cidadania corporativa; 2004, Anais do; 1997, Proceeding of the 62 2 4 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2008 5 4 275 288 10.1590/S1807-76922008000400003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000400003 J Claro, Danny Pimentel; Claro, Priscila B. Oliveira Managing trust relationships: calculative, affective, belief and performance BAR - Brazilian istration Review English research-article trust; c hannel relationship; performance There is an ongo ing concern among managers and scholars: how can firms develop trust and achieve performance? Our paper aims to review the emerging perspective of trust and pro pose mechanisms to build trust in channel relationships. In the literature, we i dentified six mechanisms: calculative, affective, belief, embeddedness, continui ty and capability. A central hypothesis focuses on the direct impact of these me chanisms on firm performance. We conducted a survey (n=132) in the Brazilian Dis tribution Market of agrochemical products. OLS regression estimation was employe d to test the hypothesis. Results show the impact of the mechanisms of calculati ve, affective, belief on performance. The findings highlight that, even though e nvironment leads to suspicion and doubts, managers seek trust relationships and try to develop them using a combination of few mechanisms to overcome difficulti es and perform well. [Claro, Priscila B. Oliveira] In stituto Brasileiro de Mercado de Capitais, Brazil; [Claro, Danny Pimentel] Insti tuto Brasileiro de Mercado de Capitais, Brazil Adler T. R., 2007, J BUSINESS STRATEGIE, V24, P105; AKERLOF GA, 1970, Q J ECON, V84, P48 8, DOI 10.2307/1879431; ANDERSON E, 1989, MARKET SCI, V8, P310, DOI 10.1287/mksc .8.4.310; ANDERSON JC, 1990, J MARKETING, V54, P42, DOI 10.2307/1252172; Lewicki RJ, 1998, ACAD MANAGE REV, V23, P438, DOI 10.5465/AMR.1998.926620; BARNEY JB, 1 994, STRATEGIC MANAGE J, V15, P175, DOI 10.1002/smj.4250150912; BRADACH JL, 1989 , ANNU REV SOCIOL, V15, P97; ROTTER JB, 1971, AM PSYCHOL, V26, P443, DOI 10.1037 /h0031464; Das TK, 1998, ACAD MANAGE REV, V23, P491, DOI 10.5465/AMR.1998.926623 ; Klein B, 1996, ECON INQ, V34, P444; ROTTER JB, 1980, AM PSYCHOL, V35, P1; Geys kens I, 1998, INT J RES MARK, V15, P223, DOI 10.1016/S0167-8116(98)00002-0; POWE LL WW, 1990, RES ORGAN BEHAV, V12, P295; LARSON A, 1992, SCI QUART, V37, P 76, DOI 10.2307/2393534; JARILLO JC, 1988, STRATEGIC MANAGE J, V9, P31, DOI 10.1 002/smj.4250090104; Zaheer A, 1998, ORGAN SCI, V9, P141, DOI 10.1287/orsc.9.2.14 1; GULATI R, 1995, ACAD MANAGE J, V38, P85, DOI 10.2307/256729; ZAHEER A, 1995, STRATEGIC MANAGE J, V16, P373, DOI 10.1002/smj.4250160504; DEUTSCH M, 1969, J SO C ISSUES, V25, P7; Klein R, 2007, DECISION SCI, V38, P611; Rousseau DM, 1998, AC AD MANAGE REV, V23, P393, DOI 10.5465/AMR.1998.926617; KUMAR N, 1995, J MARKETIN G RES, V32, P348, DOI 10.2307/3151986; Lusch RF, 1996, J MARKETING, V60, P19, DO I 10.2307/1251899; Wicks AC, 1999, ACAD MANAGE REV, V24, P99, DOI 10.2307/259039 ; ARROW K. J., 1973, Information and economic behavior; BARNEY J, 1991, J MANAGE , V17, P99, DOI 10.1177/014920639101700108; COLEMAN JS, 1988, AM J SOCIOL, V94, pS95, DOI 10.1086/228943; Doney PM, 1997, J MARKETING, V61, P35, DOI 10.2307/125 1829; DWYER FR, 1987, J MARKETING, V51, P11, DOI 10.2307/1251126; GANESAN S, 199 4, J MARKETING, V58, P1, DOI 10.2307/1252265; GRANOVETTER M, 1985, AM J SOCIOL, V91, P481, DOI 10.1086/228311; HAIR J. F, 1998, Multivariate Data Analysis; Haka nsson H., 1995, Developing relationships in business networks; Herder M, 2008, J BUS ETHICS, V77, P73, DOI 10.1007/s10551-006-9294-z; MORGAN RM, 1994, J MARKETI NG, V58, P20, DOI 10.2307/1252308; Nooteboom B, 1997, Academy of Management Jour nal, V40, P302; RING PS, 1992, STRATEGIC MANAGE J, V13, P483, DOI 10.1002/smj.42 50130702; SITKIN SB, 1993, ORGAN SCI, V4, P367, DOI 10.1287/orsc.4.3.367; Smith JB, 1997, J MARKETING, V61, P3, DOI 10.2307/1252186; THORELLI HB, 1986, STRATEGI C MANAGE J, V7, P37, DOI 10.1002/smj.4250070105; Uzzi B, 1997, SCI QUART, V42, P35, DOI 10.2307/2393808; WILLIAMSON O, 1996, The mechanism of governance; WILLIAMSON OE, 1993, J LAW ECON, V36, P453, DOI 10.1086/467284; ZAJAC EJ, 1993, J MANAGE STUD, V30, P131, DOI 10.1111/j.1467-6486.1993.tb00298.x; ZAND DE, 1972, SCI QUART, V17, P229, DOI 10.2307/2393957; Zylbersztajn D, 1999, A non-na ive explanation of trust: avoiding mistaken decisions for agribusiness chain man agement, V002/99 46 0 1 0 1 ANPAD - Associação N

acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2008 5 4 289 303 10.1590/S1807-76 922008000400004 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922008000400004 J Feitosa, Mateus A; Tabak, Benjamin M How informative are inte rest rate survey-based forecasts? BAR - Brazilian istration Review English research-article interest rate forecastin g; short-term interest rate; survey-based predictions This paper studies the information content of survey-based predictions for the B razilian short-term interest rate. We perform vector autoregression analysis to test for the dynamic relationship between market expectations of interest rates and spot interest rates, and a single regression forecasting approach. Empirical results suggest that surveys may be useful in assessing market expectations (co ntain relevant information) and in building Central Bank credibility. Within an inflation targeting framework they are crucial in order to receive timely feedba ck on market sentiment regarding the conduct of monetary policy. [Tabak, Benjamin M] Banco Central do Brasil; [Tabak, Benjamin M] Universidade Ca tólica de Brasília, Brazil; [Feitosa, Mateus A] Universidade Carlos III de Madrid, S pain Amat J, 2000, EXPT ROBOTICS, VVII, P21; NEWEY WK , 1987, ECONOMETRICA, V55, P703, DOI 10.2307/1913610; HAFER RW, 1992, J BUS, V65 , P123, DOI 10.1086/296560; Bernanke BS, 1997, J MONEY CREDIT BANK, V29, P653, D OI 10.2307/2953656; DIEBOLD FX, 1995, J BUS ECON STAT, V13, P253, DOI 10.2307/13 92185; Mitchell K, 2007, J MACROECON, V29, P840, DOI 10.1016/j.jmacro.2005.11.00 4; Orphanides A, 2005, REV ECON DYNAM, V8, P498, DOI 10.1016/j.red.2005.01.005; Baghestani H, 2006, Review of Financial Economics, V15, P177, DOI 10.1016/j.rfe. 2005.06.001; BAUER A., 2006, Economic Review, P1; Bevilacqua A. S, 2007, Brazil: taming inflation expectaions, V129; DUA P, 1991, J ECON BUS, V43, P133, DOI 10. 1016/0148-6195(91)90013-M; Fauvel Y, 1999, A survey on interest rate forecasting ; FRIEDMAN BM, 1980, J MONETARY ECON, V6, P453, DOI 10.1016/0304-3932(80)90001-X ; Granger CWJ, 1996, J APPL ECONOM, V11, P455, DOI 10.1002/(SICI)1099-1255(19960 9)11:5<455::AID-JAE408>3.0.CO;2-E; Greer M, 2003, Journal of Forecasting, V19, P 291; JONES DS, 1983, J MONETARY ECON, V12, P453, DOI 10.1016/0304-3932(83)900648; Kolb R. A, 1998, Journal of Forecasting, V15, P385; Lyziak T., 2007, EUROPEAN J POLITICAL, V23, P67, DOI 10.1016/j.ejpoleco.2006.05.004; Mehra Y. P, 2002, Ec onomic Quaterly, V88, P17; Minella A, 2003, J INT MONEY FINANC, V22, P1015, DOI 10.1016/j.jimonfin.2003.09.008; Minella André, 2003, Rev. Bras. Econ., V57, P605, DOI 10.1590/S0034-71402003000300005; MISHKIN FS, 1981, AM ECON REV, V71, P295; P ESANDO JE, 1981, J MONETARY ECON, V8, P305, DOI 10.1016/0304-3932(81)90013-1; Ta bak BM, 2004, J POLICY MODEL, V26, P283, DOI 10.1016/j.jpolmod.2004.02.002; Tela tar E, 2003, J POLICY MODEL, V25, P931, DOI 10.1016/j.jpolmod.2003.08.003; Us V, 2004, J POLICY MODEL, V26, P1003, DOI 10.1016/j.jpolmod.2004.07.001 26 1 2 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2008 5 4 304 318 10.1590/S1807-76922008000400005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000400005 J Estivalete, Vania de Fátima Barros; Pedrozo, Eugenio Avila; Cruz, Luciano Barin The learning process in interorganizational relationships BAR - Brazilian istration Review English research-article learning process; interorganizational relationships; networks This study was inspired by the proposition developed by Karthik (2002) and appli ed to a context of horizontal interorganizational relations. Our main objective was to understand how the learning process between organizations inserted in net works occurs, from the perspective of the evolution of relationships over time. This study has a qualitative and exploratory nature, and the method adopted is t he case study with multiple units of analysis. The research was carried out in a network of thirteen supermarket companies in the State of Rio Grande do Sul, Br azil. The data was collected through individual interviews, questionnaires, docu mental sources and histories of learning. As the main contribution, we highlight the critical discussion made of the model proposed by Karthik (2002) as it is a pplied in horizontal networks: contradicting the author s suggestion, the result

s of this research reveal that there was a predominance of mutual learning in th e initial stages of the companies relationships and, as the relationships evolv ed, there was a predominance of unilateral learning. This change can be seen in the adoption of opportunist behavior and the predominance of structural characte ristics of trust in the relationships established by the companies involved. [Pedrozo, Eugenio Avila] Universidade Federal do Rio Grande do Sul, Brazil; [Cru z, Luciano Barin] Universidade de Fortaleza, Brazil; [Estivalete, Vania de Fátima Barros] Universidade Federal de Santa Maria, Brazil FIOL CM, 1985, ACAD MANAGE REV, V10, P803, DOI 10.2307/258048; Lane PJ, 2001, ST RATEGIC MANAGE J, V22, P1139, DOI 10.1006/smj.206; Knight L, 2002, HUM RELAT, V5 5, P427, DOI 10.1177/0018726702055004462; Siggelkow N, 2007, ACAD MANAGE J, V50, P20; Larsson R, 1998, ORGAN SCI, V9, P285, DOI 10.1287/orsc.9.3.285; Eisenhardt KM, 2007, ACAD MANAGE J, V50, P25; Antonacopoulou E, 1999, Organizational learn ing and the learning organization: developments in theory and practice; Argyris C, 1998, Organizational learning; CHILD J., 1999, Competitividade, alianças estratég icas e gerência internacional; Child J., 1998, Strategies of Co-operation. Managin g Alliances, Networks and t Ventures; COHEN WM, 1990, SCI QUART, V35, P128, DOI 10.2307/2393553; Doz Y. L., 1998, Alliance advantage: the art of creat ing value through partnering; EASTERBY-SMITH M., 1999, Organizational learning a nd the learning organization: developments in theory and practice; Inkpen AC, 20 00, J MANAGE STUD, V37, P1019, DOI 10.1111/1467-6486.00215; Iyer K., 2002, ACAD MARKETING SCI R, V10, P1; PEREIRA B.A.D., 2005, Estruturação de relacionamentos hori zontais em rede; PRANGE C., 1999, Organizational learning and the learning organ ization: developments in theory and practice; Senge P.M., 1990, The fifth discip line: the art and practice of the learning organisation; Sweringa J., 1995, La o rganización que aprende; Yin R. K., 2002, CASE STUDY RESEARCH, V3rd 20 4 5 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2008 5 4 319 331 10.1590/S1807-76922008000400006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000400006 J Machado-da-Silva, Clóvis L Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2008 5 3 1 1 10.1590/S1807-76922008000300001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922008000300001 J Souza, Mariana Mayumi Pereira de; Carrieri, Alexandre de Pádua; Faria, Antôn io Augusto Moreira de The construction of organizational identity: dis courses on a Brazilian private railroad BAR - Brazilian istration Review English research-article organizational identity; discourse analysis; persuasion strategies; discursive images Considering the current organizational macro-environments, we notice that compet itors have become more aggressive. At the same time, some stakeholders are expec ting more from organizations in relation to social and environmental issues. The refore, in order to survive in this context, it is crucial for organizations to know better their identity, which is projected by different means of communicati on to its internal and external public. In this scenario, the aim of thi s paper is to analyze the projected organizational identity of a recently privat ized Brazilian railroad. We studied the construction and transformation process of this organizational identity through two different discourses: that of the hi gh-level manager and that of the trade union. In addition, two Discourse Analysi s elements were used: the persuasion strategies and the discursive images. These elements were very useful in order to apprehend the ideological background of t he discourses and the organizational identity projected. In the end, we conclude d that the identity projection process occurs in a very diverse, contradictory a nd interactive way. [Carrieri, Alexandre de Pádua] Uni versidade Federal de Minas Gerais, Brazil; [Faria, Antônio Augusto Moreira de] Uni versidade Federal de Minas Gerais, Brazil; [Souza, Mariana Mayumi Pereira de] Un iversidade Federal de Minas Gerais, Brazil Albert S ., 1985, RES ORGAN BEHAV, V7, P263; Almeida A. L. C, 2005, A construção da reputação org

anizacional; [Anonymous], 2005, PROCEEDINGS; Fiol CM, 2002, ORGAN SCI, V13, P653 , DOI 10.1287/orsc.13.6.653.502; Carrieri A. P. A, 2003, Tempos de descontrução: evo lução e transformação nas empresas; Corley K. G, 2004, istrativa Science Quartely, V49, p49, 173; Duarte R. G, 1997, Participação acionária e mudanças organizacionais: um estudo de caso da Ferrovia Centro-Atlântica S.A; Faria A. A. M, 1993, Análises de di scursos: sedução e persuasão, V13; GADET F., 1990, Por uma análise automática do discurso; MAINGUENEAU D., 2000, Termos-chave da análise do discurso; Pecheux Michel, 1990, Por uma análise automática do discurso; WOOD JÚNIOR T, 1995, Revista de istração de E mpresas, V35, P13; 2005, Anais do...; 2003, Anais do; 2004, Proceedings 15 0 0 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2008 5 3 177 192 10.1590/S1807-76922008000300002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000300002 J Gião, Paulo Roberto; Oliveira Júnior, Moacir de Miranda; Vasconcellos, Eduar do Pinheiro Gondim de Services offshoring and its strategic effects on value chains BAR - Brazilian istration Review English research-article offshoring; value chain; core competencies; inte rnationalization This article s main objective is to examine some known management theories under the offshoring point of view. I t detaches some factors in existing theories and how they can be at risk in an i ncreasing offshoring of services processes. In the absence of more systematic st udies about the effects of offshoring over value chain and core competencies imp recise borders and definitions, we try to interpret them in a holistic manner an d stimulate discussions in a new area of study rather than to provide definitive general conclusions. The methodological aspects mainly concerning the offshorin g bibliography are very impressive, especially since 2000. There seems to be a n ew trend appearing, like a wedge between strategy and international business the ories, or that at least complements these theories. The analysis presented in th is paper is offered as an aid to systematic investigation involving value chains , core competencies, innovations and the accelerated process of offshore outsour cing of services. Some preliminary evidence showed countries and companies in go od conditions to improve their participation in the international market. The in ternationalization of these new firms from emerging countries and their learning process may need extension to existing theories, at least from the perspective of emerging and in the developing world. [Oliveir a Júnior, Moacir de Miranda] Universidade de São Paulo, Brazil; [Vasconcellos, Eduar do Pinheiro Gondim de] Universidade de São Paulo, Brazil; [Gião, Paulo Roberto] Univ ersidade de São Paulo, Brazil Abramovsky L, 2004, Offs horing of business services and its impact on the UK economy; Aron R, 2005, HARV ARD BUS REV, V83, P135; Quinn JB, 2000, SLOAN MANAGE REV, V41, P13; Farrell D, 2 004, HARVARD BUS REV, V82, P82; Linder JC, 2004, MIT SLOAN MANAGE REV, V45, P52; Anton J, 2005, Best-in-class call center performance: industry benchmark repor sample; Atkinson R, 2004, Meeting the offshoring challenge; Bardhan A. D, 2003, The new wave of outsourcing: Research Report; Batt R, 2005, A comparison of serv ice management and employment systems in U.S. and Indian Call Centers´, offshoring white-collar work: the issues and implications; Boehe Dirk Michael, 2008, BAR, Braz. . Rev., V5, P1, DOI 10.1590/S1807-76922008000100002; Feenstra RC, 1996, AM ECON REV, V86, P240; FLEURY M. T. L., 2002, Revista de istração Contemporânea , V5, P183; GOMES C. M, 2007, Gestão de fontes externas de informação tecnológica e dese mpenho inovador na empresa; Gottfredson M, 2005, HARVARD BUS REV, V83, P132; Got tschalk P. S.-S., 2006, Managing Successful IT Outsourcing Relationships; Grossm an G, 2006, Trading tasks: a simple theory of offshoring; Gupta A., 2007, Journa l of Electronic Commerce in Organizations, V5, DOI 10.4018/jeco.2007040101; Hage l J, 2004, THE MCKINSEY QUARTER, P21; HITT M.A, 2007, Strategic management: comp etitiveness and globalization; Horvitz A, 2004, Overview of market trends in off shoring: externalisation de services a l international: opportunités & risques; Ka rmarkar U, 2004, HARVARD BUS REV, V82, P100; Levine L, 2004, Offshoring (a.k.a. offshore outsourcing) and job insecurity among U.S. workers; Lislie C, 2003, The Journal of Private Equity, V7, P72, DOI 10.3905/jpe.2003.320065; Lynn L, 2005, The new globalization of engineering: how the offshoring of advanced engineeri

ng affects competitiveness and development, V21; Moori Roberto Giro, 2003, Rev. . contemp., V7, P127, DOI 10.1590/S1415-65552003000300007; Patki T., 2007, Jo urnal of Electronic Commerce in Organizations, V5, DOI 10.4018/jeco.2007040104; PORTER M. E, 1998, Competitive Advantage: creating and sustaining superior perfo rmance: with a new Introduction; PORTER ME, 1990, HARVARD BUS REV, V68, P73; Pra do Edmir Parada Vasques, 2002, Rev. . contemp., V6, P129, DOI 10.1590/S1415-6 5552002000300008; PRAHALAD CK, 1990, HARVARD BUS REV, V68, P79; Quinn J, 1999, M IT Sloan Management Review, V31, P79; Quinn JB, 1999, SLOAN MANAGE REV, V40, P9; QUINN JB, 1994, SLOAN MANAGE REV, V35, P43; Ramanujan S., 2006, J AM ACAD BUSIN ESS, V8, P51; Reid G, 2003, Free trade, business strategy and globalization; Rob inson M, 2004, Offshore outsourcing: business models, ROI and best practices; Sa ko M, 2005, Outsourcing and offshoring: key trends and issues; Taylor P, 2003, C all centres in scotland and outsourced competition from India; Vasconcelos F. C. , 2000, RAE-REV EMPRES, V40, P20; Vashistha A, 2006, The offshore nation: strategies for success in global outsourcing and offshoring; 2005, World Investm ent Report 2005; 2006, Anais do; 2002, Indian software companies raid U.S. turf, pB.6; 2006, Annual Report 2005-2006; 2007, Lloyds TSB returns Mumbai call cente r work to the UK - News; 2006, Nurturing ideas, driving growth: annual report 20 05-2006; 2007, Computer services: HR & Payroll outsourcing automating people pro cesses - 2007 sector views 47 0 1 0 1 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 09 2008 5 3 193 209 10.1590/ S1807-76922008000300003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000300003 J Farache, Francisca; Perks, Keith John; Wanderley, Lilian Soares Outtes; Sousa Filho, José Milton de Cause related marketing: consumers perc eptions and benefits for profit and non-profits organisations BAR - Brazilian istration Review English research-article cause re lated marketing; corporate social responsibility; consumer behavior; third secto r This study is an attempt to understand consumers perceptions regarding Cause Related Marketing [CRM]. The research findings wer e based on a survey of 200 consumers in the Brighton area and published data. Th e research aim was focused on the consumers perception of the alliance between corporations and non-profit organisations. The research found that consumers hav e a better perception of firms that work with charities and good causes than tho se that do not. They believe that the partnership between corporations and chari ties has an impact on the good of society. However, they are aware that corporat ions themselves benefit from this partnership. Concerning good causes, consumers prefer to those related to Children. The researchers noticed that an in dividual connection with a cause might have considerable influence on consumer a ttitudes and behaviour in relation to a specific cause. [Perks, Keith John] University of Brighton, United Kingdom; [Wanderley, Lilian S oares Outtes; Sousa Filho, José Milton de] Universidade Federal de Pernambuco, Bra zil; [Farache, Francisca] University of Brighton, United Kingdom Sousa-Filho, José Milton de/P-5807-2015 Sousa-Filho, José Milton de/0000-0002-3078 -3179 Adkins S, 2000, Cause related marketing: who cares wins; DRUMWRIGHT ME, 1994, J MARKETING, V58, P1, DOI 10.2307/1252307; [Anonymous], 2005, PROCEEDINGS; Webb DJ, 1998, J PUBLIC POLICY MARK, V17, P226; Mohr LA, 2001, J CONSUM AFF, V3 5, P45; Barone MJ, 2000, J ACAD MARKET SCI, V28, P248, DOI 10.1177/0092070300282 006; File KM, 1998, J BUS ETHICS, V17, P1529, DOI 10.1023/A:1005869418526; Dean DH, 2003, J ADVERTISING, V32, P91; Andreasen AR, 1996, HARVARD BUS REV, V74, P47 ; Maignan I, 2001, J BUS ETHICS, V30, P57, DOI 10.1023/A:1006433928640; Cone CL, 2003, HARVARD BUS REV, V81, P95; [Anonymous], 2001, CENSUS; Porter ME, 2002, HA RVARD BUS REV, V80, P56; Brown TJ, 1997, J MARKETING, V61, P68, DOI 10.2307/1252 190; Berglind M., 2005, BUS HORIZONS, V48, P443, DOI 10.1016/j.bushor.2005.04.00 8; Broderick A., 2003, J MARKETING MANAGEME, V19, P583, DOI 10.1362/026725703322 189968; Chisnall P, 2001, Marketing research; Cravens K, 2003, EUROPEAN MANAGEME NT, V21, P201, DOI DOI 10.1016/S0263-2373(03)00015-X; Docherty S., 2003, INT J N ONPROFIT VOLU, V8, P378, DOI 10.1002/nvsm.227; DOLPHIN R.R., 2004, CORPORATE GOV ERNANCE, V4, P77, DOI 10.1108/14720700410547521; Drumwright ME, 1996, J MARKETIN

G, V60, P71, DOI 10.2307/1251902; William R, 2004, J CONSUM MARK, V21, P183; Ere z M., 2002, J CONSUMER BEHAV, V2, P320; Fink A, 1995, How to analyze survey data ; Gotsi M., 2001, CORPORATE COMMUNICAT, V6, P24, DOI DOI 10.1108/135632801103811 89; Hague P, 1992, The industrial research handbook; Ikeda A. A, 2000, Revista d e istração da USP, V35, P5; KOTLER P, 2003, Marketing Management; Lewis S., 200 3, J COMMUNICATION MANA, V7, P356, DOI DOI 10.1108/13632540310807494; Machado S. K, 2006, Revista de istração e Contabilidade da Unisinos, V3, P93; Malhotra N, 2000, Marketing research: an applied approach; Mason T, 2002, Marketing; Polons ky M. J., 2001, J MACROMARKETING, V21, P8, DOI 10.1177/0276146701211002; Pringle H, 1999, Brand spirit: how cause related marketing builds brands; Roddick A, 19 91, Body and soul: Anita Roddick with Russel Miller; Sargeant A, 1999, Marketing management for nonprofit organizations; Silverman S, 2000, Proposals that work: a guide for planning dissertations and grant proposals; Smith W., 2000, BUSINES S SOC, V39, P304, DOI 10.1177/000765030003900304; Till B. D., 2000, J PRODUCT BR AND MANA, V9, P472, DOI 10.1108/10610420010351394; VARADARAJAN PR, 1988, J MARKE TING, V52, P58, DOI 10.2307/1251450; Wragg D, 1994, The effective use of sponsor ship; 2004, O consumidor e a responsabilidade social corporativa; 2007, Anais do ; 2007, Proceedings; 2003, Cause related marketing tracker; 1998, proceedings 46 0 3 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 09 2008 5 3 210 224 10.1590/S1807-76922008000300004 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922008000300004 J Santos, Cristiane Pizzutti dos; Fernandes, Daniel Von der Heyde Antecedents and consequences of consumer trust in the context of service recover y BAR - Brazilian istration Review English research-article service recovery; complaint management; fairness; trust; loyalty The purpose of this paper is to investig ate the antecedents and consequences of consumer trust after complaint handling episodes about services. A cross-sectional study was carried out with complainer s of banks and airline companies. The respondents were approached at an Internat ional Airport in Brazil. Structural Equation Modeling was used to test the hypot heses developed. The building of consumer trust was sensitive to perceptions of justice regarding the way complaints were handled by the company. More specifica lly, the perception of interactional fairness strongly impacted consumer trust i n the employees which, in turn, revealed a high impact on trust in the company. Insofar as satisfaction with complaint handling does not mediate the relationshi p between the dimensions of fairness and trust, following a conflict it loses pa rt of its importance. Finally, both repurchase intention and word-of-mouth commu nication were influenced by trust in the company, satisfaction with complaint ha ndling and perceived value. The company should attentively observe the interacti onal aspect in of developing relationships with customers. Appropriate com plaint handling and the consequent trust created between the parties is an effic ient form of developing and maintaining solid relationships with customers. [Santos, Cristiane Pizzutti dos; Fernandes, Daniel Von der Heyde] Universidade F ederal do Rio Grande do Sul, Brazil WESTBROOK RA, 19 87, J MARKETING RES, V24, P258, DOI 10.2307/3151636; Singh J, 2000, J ACAD MARKE T SCI, V28, P150, DOI 10.1177/0092070300281014; Blodgett JG, 1997, J RETAILING, V73, P185, DOI 10.1016/S0022-4359(97)90003-8; Gwinner KP, 1998, J ACAD MARKET SC I, V26, P101, DOI 10.1177/0092070398262002; CROSBY LA, 1987, J MARKETING RES, V2 4, P404, DOI 10.2307/3151388; MOORMAN C, 1993, J MARKETING, V57, P81, DOI 10.230 7/1252059; Smith AK, 1999, J MARKETING RES, V36, P356, DOI 10.2307/3152082; Jone s MA, 2000, J RETAILING, V76, P259, DOI 10.1016/S0022-4359(00)00024-5; Sirdeshmu kh D, 2002, J MARKETING, V66, P15, DOI 10.1509/jmkg.66.1.15.18449; Nooteboom B, 1997, ACAD MANAGE J, V40, P308, DOI 10.2307/256885; GOODWIN C, 1992, J BUS RES, V25, P149, DOI 10.1016/0148-2963(92)90014-3; Garbarino E, 1999, J MARKETING, V63 , P70, DOI 10.2307/1251946; Webster C, 1998, J BUS RES, V41, P153, DOI 10.1016/S 0148-2963(97)00004-0; Rousseau DM, 1998, ACAD MANAGE REV, V23, P393, DOI 10.5465 /AMR.1998.926617; BERGEN M, 1992, J MARKETING, V56, P1, DOI 10.2307/1252293; Tax SS, 1998, J MARKETING, V62, P60, DOI 10.2307/1252161; MCALLISTER DJ, 1995, ACAD MANAGE J, V38, P24, DOI 10.2307/256727; Barclay D, 1997, Journal of Marketing,

V61, P3; Berry L., 1996, MARK MANAG, V5, P38; Berry LL, 2004, MARK HEALTH SERV, V24, P14; Berry LL, 1991, Marketing services: competing through quality; BITNER MJ, 1990, J MARKETING, V54, P71, DOI 10.2307/1252174; Bowen John, 1990, J ACADEM Y MARKETING, V18, P43, DOI DOI 10.1007/BF02729761; Byrne B. M., 1994, Structural equation modeling with EQS and EQS-Windows: basic concepts, applications, and p rogramming; CHURCHILL G., 1999, Marketing Research; Clemmer E, 1996, Advances in services marketing and management; Clemmer E. C, 1988, The role of fairness in customer satisfaction with services; de Ruyter K, 1999, ORG SOC, V24, P5 7, DOI 10.1016/S0361-3682(98)00008-7; Dillon W. R, 1994, Research in a marketing environment; Doney PM, 1997, J MARKETING, V61, P35, DOI 10.2307/1251829; Dube L , 1998, PSYCHOL MARKET, V15, P775, DOI 10.1002/(SICI)1520-6793(199812)15:8<775:: AID-MAR4>3.0.CO;2-#; DWYER FR, 1987, J MARKETING, V51, P11, DOI 10.2307/1251126; FOLKES VS, 1988, J CONSUM RES, V14, P548, DOI 10.1086/209135; Ganesan S, 1997, MARKET LETT, V8, P439, DOI 10.1023/A:1007955514781; GANESAN S, 1994, J MARKETING , V58, P1, DOI 10.2307/1252265; GILLY MC, 1982, J CONSUM RES, V9, P323, DOI 10.1 086/208927; HAIR J. F, 1998, Multivariate Data Analysis; Heskett J, 1997, The Jo urnal of Business Strategy, V18, P6; Hofstede G., 1980, Culture s consequences: International differences in work-related Values; Lam S. Y, 2004, Journal of the Academy of Marketing Science, V2, P293; Martin C., 1994, J BUS COMMUN, V31, P19 5, DOI 10.1177/002194369403100303; Messick David, 1983, Equity Theory, Psycholog ical and Sociological perspectives; MORGAN RM, 1994, J MARKETING, V58, P20, DOI 10.2307/1252308; Oliver RL, 1999, J MARKETING, V63, P33, DOI 10.2307/1252099; OL IVER RL, 1989, J MARKETING, V53, P21, DOI 10.2307/1251411; Spreng Richard A., 19 95, J SERV MARK, V9, P15, DOI 10.1108/08876049510079853; Thibaut J.W., 1959, Soc ial psychology of groups; Thibaut J., 1975, Procedural justice: a psychological analysis; Zeithaml VA, 1996, J MARKETING, V60, P31, DOI 10.2307/1251929; 2002, P roceedings 50 2 5 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 09 2008 5 3 225 244 10.1590/S1807-7692200800 0300005 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22008000300005 J Funchal, Bruno; Galdi, Fernando Caio; Lopes, Alexsandro Broedel Interactions between corporate governance, bankruptcy law and firms debt financ ing: the Brazilian case BAR - Brazilian istration R eview English research-article debt; cost of debt; corporate governance ; bankruptcy This paper examines the relationship bet ween corporate governance level and the bankruptcy law for such debt variables a s firms cost of debt and amount (and variation) of debt. Our empirical results are consistent with the model s prediction. First, we find that the better the c orporate governance, the lower the cost of debt. Second, we find that better cor porate governance arrangements relate to firms with higher amounts of debt. Fina lly we find that better governance and harsher bankruptcy laws have a positive e ffect on debt. Moreover, this effect is stronger for firms with worse corporate governance, which indicates that the law works as a substitute for governance pr actices to protect creditors interests. [Galdi, Fernando Caio] FUCAPE Business School, Brazil; [Lopes, Alexsandro Broedel] Unive rsidade de São Paulo, Brazil; [Funchal, Bruno] FUCAPE Business School Bushman R, 2004, J ECON, V37, P167, DOI 10.1016/j.jacceco.2003.09.005; A nderson RC, 2004, J ECON, V37, P315, DOI 10.1016/j.jacceco.2004.01.004; DEMSETZ H, 1985, J POLIT ECON, V93, P1155, DOI 10.1086/261354; Kanagaretnam K., 2007, J ING PUBLIC, V26, P497, DOI 10.1016/j.jacubpol.2007.05.003; Lope s A. B, 2007, firm-level incentives and the informativeness of ing report s: an experiment in Brazil 5 0 2 0 2 ANPAD Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio d aneiro 1807-7692 09 2008 5 3 245 259 10.1590/ S1807-76922008000300006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000300006 J Machado-da-Silva, Clóvis L Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes

quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2008 5 2 1 1 10.1590/S1807-76922008000200001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922008000200001 J Carneiro, Jorge; Rocha, Angela da; Silva, Jorge Ferreira da Challenging the uppsala internationalization model: a contingent approach to the internationalization of services BAR - Brazilian istration Review English research-article firm internationalizatio n; international business; services Some authors hav e questioned whether the well-known Uppsala internationalization model would be generalizable to services. We take one of the model s assumptions - that firms w ill follow a gradually increasing resource commitment path in each country - and challenge whether it would hold up under specific service characteristics or pa rticular combinations of environmental variables and service characteristics. We review the literature in search of more appropriate dimensions for the classifi cation of services that would allow for the test of the Uppsala model s assumpti on. Based on purely conceptual reasoning, ed by previous empirical studie s, we propose some hypotheses about how service firms would be expected to behav e - in of their choice of foreign entry mode - under certain circumstances and what the performance implications would be expected to be. These hypotheses are contrary to the Uppsala model s predictions. This paper is solely conceptua l, so the key constructs (environment and service-specific variables) would stil l require operationalization before the hypotheses can be empirically tested. [Rocha, Angela da] Universidade Federal do Rio de Janeiro, Brazil; [Silva, Jorge Ferreira da] Pontifícia Universidade Católica do Rio de Janeiro, Brazil; [Carneiro, Jorge] Pontifícia Universidade Católica do Rio de Janeiro, Brazil AGARWAL S, 1992, J INT BUS STUD, V23, P1, DOI 10.1057/palgrave.jibs.8490257; AHA RONI Y., 1966, The Foreign Investment Decision Process; Alavarez-Gil M. J., 2003 , INT J BANK MARKETING, V21, P109, DOI 10.1108/02652320310469494; Andersen O.O., 2002, INT BUSINESS REV, V11, P347, DOI 10.1016/S0969-5931(01)00064-6; ANDERSEN O, 1993, J INT BUS STUD, V24, P209, DOI 10.1057/palgrave.jibs.8490230; ANDERSON E, 1986, J INT BUS STUD, V17, P1, DOI 10.1057/palgrave.jibs.8490432; ERRAMILLI M K, 1993, J MARKETING, V57, P19, DOI 10.2307/1251852; BODDEWYN JJ, 1986, J INT BU S STUD, V17, P41, DOI 10.1057/palgrave.jibs.8490860; Sanchez-Peinado E, 2007, J INT MARKETING, V15, P67, DOI 10.1509/jimk.15.1.067; HILL CWL, 1990, STRATEGIC MA NAGE J, V11, P117, DOI 10.1002/smj.4250110204; Clark T, 1996, J INT MARKETING, V 4, P9; Brouthers LE, 1999, J INT BUS STUD, V30, P831, DOI 10.1057/palgrave.jibs. 8490842; Ekeledo I, 1998, J ACAD MARKET SCI, V26, P274, DOI 10.1177/009207039826 4002; Axinn CN, 2002, INT MARKET REV, V19, P436, DOI 10.1108/02651330210445275; Katrishen FA, 1998, J INT BUS STUD, V29, P305, DOI 10.1057/palgrave.jibs.8490038 ; Bouquet C, 2004, J BUS RES, V57, P35, DOI 10.1016/S0148-2963(02)00282-5; Covie llo NE, 1999, J INT MARKETING, V7, P42; Roberts J, 1999, SERV IND J, V19, P68, D OI 10.1080/02642069900000045; Ojala A, 2007, J INT MARKETING, V15, P123, DOI 10. 1509/jimk.15.3.123; Alexander N, 1996, SERV IND J, V16, P458, DOI 10.1080/026420 69600000041; Baark E, 1999, TECHNOL ANAL STRATEG, V11, P55, DOI 10.1080/09537329 9107582; Bazerman M, 2001, Judgment in managerial decision making; BJORKMAN I., 2000, INT STUDIES MANAGEME, V30, P6; Cardone-Riportella C., 2003, INT J MANAGEME NT, V20, P384; Cicic M, 1999, J GLOB MARK, V12, P81, DOI 10.1300/J042v12n03_06; Cloninger P. A, 2000, The influence of service characteristics on internationali zation: extending the eclectic paradigm; Cyert R. M, 1963, A behavioral theory o f the firm; Dahringer L, 1991, The Journal of Services Marketing, V5, P5, DOI DO I 10.1108/08876049110035576; Dunning J, 1989, Transnational corporations and the growth of services: some conceptual and theoretical issues; Dunning J. H., 1995 , MANAGE INT REV, V35, P101; Erramilli M. K, 1999, Management International Revi ew, V30, P139; ERRAMILLI MK, 1992, J BUS RES, V25, P263, DOI 10.1016/0148-2963(9 2)90024-6; Erramilli M. K., 1995, INT MARKET REV, V12, P47, DOI 10.1108/02651339 510145771; ERRAMILLI MK, 1991, J INT BUS STUD, V22, P479; Erramilli M. K., 1990, INT MARKET REV, V7, P50, DOI DOI 10.1108/EUM0000000001535; Grönroos C, 1990, Serv ice marketing and management; HAMBRICK DC, 1983, ACAD MANAGE J, V26, P213, DOI 1 0.2307/255971; Javalgi R. G, 2003, The Journal of Services Marketing, V17, P185; Javalgi RG, 2002, INT MARKET REV, V19, P563, DOI 10.1108/02651330210451926; Joh

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n F, 1964, Education, manpower, and economic growth; Hart R, 1994, Summary, conc lusions and lesson learned from the SANRM/ INFORUM Eletronic Conference on Indic ators of Sustainability; HESS P, 1989, CAMBRIDGE J ECON, V13, P497; Hodge T, 199 5, Pathways to sustainability: assessing our progress; Holtz S, 1995, Pathways t o sustainability: assessing our progress; Imbach A, 1997, Mapeo analítico, reflexi vo y participativo de la sostenibilidad - MARPS; Johnston B. T, 1995, The index of economic freedom; Lemos M. B, 1995, Nova Economia, V5, P157; LOPES S. B., 200 1, Arranjos institucionais e a sustentabilidade de sistemas agroflorestais: uma proposição metodológica; MARZALL K., 1998, Extensão Rural, V5, P25; Matos C, 1997, A geo grafia política do desenvolvimento sustentável; Maxwell S, 1999, The meaning and mea surement of poverty; McGranahan D. V, 1972, Contents and measurement of socioeco nomic development; Morris M. D, 1979, Measuring the condition of the world s poo r: the physical quality of life index, V42, P20; NAREDO José Manuel, 1987, Pensami ento Iberoamericano, P61; Noll H. H, 1994, Trends and perspectives in empirical social research; Pochmann M., 2003, Atlas da Exclusão Social no Brasil; PRESCOTT-A LLEN R., 2001, The wellbeing of nations: a country-by-country index of quality o f life and the environment; PRESCOTT-ALLEN R., 1997, Barometer of Sustainability : Measuring and communicating wellbeing and sustainable development; Preston P. W, 1996, Development theory; RAM R, 1982, J DEV ECON, V11, P227, DOI 10.1016/030 4-3878(82)90005-0; RAYNAUT C, 2000, Desenvolvimento e Meio Ambiente, P71; RAYNAU T C., 1997, Les Sabels: divesité et dynamiques dês relations sociétés-natures; RIBEIRO A dagenor Lobato, 2002, Modelo de indicadores para mensuração do desenvolvimento suste ntável na Amazônia; RIBEIRO Maria Teresa Franco, 2005, Notas de aula do curso de dou torado em istração; RIST Gilbert, 2001, Le developement: une històire de croyance ocidentale; Rivero Oswaldo, 2002, O mito do desenvolvimento: os países inviáveis no século XXI; Rocha S, 2000, DESIGUALDADE POBREZA, P109; Rostow W. W, 1971, Etapas do desenvolvimento econômico; SACHS I., 2004, Desenvolvimento: includente, sustentáv el, sustentado; SANTAGADA Salvatore, 1993, Indicadores Econômicos, V4, P245; Schum peter J, 1989, Business cycles: a theoretical, historical, and statistical analy sis of the capitalist process; Schumpeter J, 1985, A teoria do desenvolvimento e conômico; Schumpeter J., 1984, Capitalismo, socialismo e democracia; SLOTTJE DJ, 1 991, REV ECON STAT, V73, P684, DOI 10.2307/2109407; SMITH Adam, 1978, Riqueza da s nações: princípios de economia política; Soares Júnior Jair S., 2002, Organ. Soc., V9, P 45, DOI 10.1590/S1984-92302002000300002; Soares J. S. Jr, 2005, Revista de istração Pública, V39, P1077; Sunkel O, 2001, Razões e ficções do desenvolvimento; Taylor C. L, 1983, World handbook of political and social indicators; TIRONI L. F., 1991, Critérios para geração de indicadores de qualidade e produtividade no serviço público; Tr uman H. S, 1949, Inaugural address of Harry S. Truman; TRZESNIAK P., 1998, Brasíli a: Revista de Ciência da Informação, V27, P159; VEIGA J.E.da., 2005, Desenvolvimento s ustentável: o desafio do século XXI; Wackernagel Mathis, 1996, Our Ecological Footpr int: Reducing Human Impact on the Earth; 1996, Global competitiveness report; 20 02, Índice de desenvolvimento econômico e social dos municípios baianos; 2002, [No tit le captured]; 2005, Environmental Sustainability Index. Benchmarking National En vironmental Stewardship; 1990, Rapport de la commision, défis au sud; 1991, Magnit ud de la pobreza en América Latina en los años ochenta, V81; 2002, Projeto GEO Cidad es; 2004, Indicadores de desenvolvimento sustentável; 2003, Índice de desenvolviment o socioeconômico (IDESE); 2001, Anais do; 1996, Human Development Report 1996; 199 9, Human Development Report 1999, Globalization with a Human Face; 2003, The das hboard of sustainability; 2005, Índice DNA-Brasil; 2001, Mapa do fim da fome 81 0 1 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2008 5 2 104 124 10.1590/S1807-76922008000200003 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922008000200003 J Souza, André Silva de; Segatto-Mendes, Andréa Paula The competence a ccumulation process in the technology transference strategy BAR - Brazilian istration Review English research-article technolo gy; technology transfer; technological ability; processes and mechanisms of lear ning The present article evaluates and measures the t echnological competence accumulation in an automation area enterprise to distrib ution centers, Knapp Sudamérica Logistic and Automation Ltd, in the interval of th

e technology transference process previous period (1998-2001) and during the tec hnology transference process (2002-2005). Therefore, based on an individual case study, the study identified the technology transference strategy and mechanism accorded between the head office and the branch office, the technological functi ons and activities developed by the receiver and, at last, the critical factors present in this process. The technological competences accumulation exam was acc omplished based on an analytical structure existent in the literature that was a dapted to the researched segment analysis. The obtained results showed that the planed, organized, controlled and continuous effort to generating and disseminat ing knowledge allowed the enterprise to speed up the accumulation process of tec hnological competences promoting the converting of this process from individual level to the organizational one: besides, it also allowed the identification of barriers and facilitators involved in this process. [Segatto-Mendes, Andréa Paula] Universidade Federal do Paraná, Brazil; [Souza, André S ilva de] KNAPP Sudamérica Ltda, Brazil Segatto, Andréa Paula/0000 -0002-8903-9256 ROTHWELL R, 1991, R&D MANAGE, V21, P125, DOI 10.1111/j.1467-9310 .1991.tb00742.x; ARIFFIN N., 2000, The internationalisation of innovative capabi lities: the Malaysian Electronics Industry; Ariffin N, 2003, Internacionalização de capacidades tecnológicas: implicações para estratégias governamentais e empresariais de inovação e competitividade da indústria eletrônica no Brasil; BELL Martin, 1995, Trade, technology and international competitiveness; Churchill G. A., 1987, Marketing r esearch: methodological foundations; Ferigotti C. M. S, 2002, Acumulação de competênci a tecnológica em processos e produtos e aprendizagem tecnológica: o caso Eletrolux S /A - Unidade de Guabirotuba - Curitiba/PR; FIGUEIREDO P. N., 2003, Aprendizagem Tecnológica e Performance Competitiva; Gibbons M., 1994, The New Production of Kno wledge; Katz J, 1995, Domestic technology generation in less developed countries : a review of research findings; Leonard-Barton D, 1995, Nascentes do saber: cri ando e sustentando as fontes de inovação; Pavitt K, 1985, Technology transfer among the industrially advanced countries: international technology transfer: concepts , measures and comparisons; Pavitt K., 1998, IND CORP CHANGE, V7, P433; Saad M, 2000, Development through technology transfer; Vergara S. C, 2003, Projetos e re latórios de pesquisa em istração; YIN R.K, 2005, Estudo de caso: planejamento e mét odos; 2002, Industrial development report 2002/2003: competing through innovatio n and learning; 1993, Proceedings; 1994, Frascati Manual 1993: the measurement o f scientific and technological activities: proposed standard practice for survey s of research and experimental surveys of research and experimental 18 0 0 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2008 5 2 125 138 10.1590/S1807-76922008000200004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000200004 J Villas, Marcos Vianna; Macedo-Soares, T. Diana L. van A. de; Russo, Gius eppe Maria Bibliographical research method for business istrat ion studies: a model based on scientific journal ranking BAR - Brazilian istration Review English research-article research methodology; business istration research; bibliographical research; rankin g; impact factor This article proposes a three-st age method, with the use of multiple rankings as a starting point in the first s tage to help carry out bibliographical research in a more effective and systemat ic fashion. The relevance of this method is made evident by way of a pioneer emp irical investigation on the use and importance of scientific journal rankings as perceived by Brazilian professors in the practice of bibliographical research i n the field of Business istration. The results suggest that, although there is an awareness of the importance of ranking as a criterion for bibliographical research, with a view to identifying the state of the art and relevant research gaps, ranking is in fact hardly used on a regular basis. It is believed that th e proposed method can help overcome this problem and contribute to more effectiv e literature reviews and research. [Macedo-Soares, T. Diana L. van A. de; Russo, Giuseppe Maria] Pontifícia Universidade Católica do Ri o de Janeiro, Brazil; [Villas, Marcos Vianna] Pontifícia Universidade Católica do Ri o de Janeiro, Brazil DuBois FL, 2000, J INT BUS STUD,

V31, P689, DOI 10.1057/palgrave.jibs.8490929; Saha S, 2003, J MED LIBR ASSOC, V 91, P42; Rosenthal R, 2001, ANNU REV PSYCHOL, V52, P59, DOI 10.1146/annurev.psyc h.52.1.59; Mylonopoulos NA, 2001, COMMUN ACM, V44, P29, DOI 10.1145/383694.38370 1; Garfield E, 1999, CAN MED ASSOC J, V161, P979; Podsakoff PM, 2005, STRATEGIC MANAGE J, V26, P473, DOI 10.1002/smj.454; Tahai A, 1999, STRATEGIC MANAGE J, V20 , P279; Geary J, 2004, BRIT J MANAGE, V15, P95, DOI 10.1111/j.1467-8551.2004.004 10.x; Linde A, 1998, EUR J ORAL SCI, V106, P525; Baden-Fuller C, 2000, LONG RANG E PLANN, V33, P621, DOI 10.1016/S0024-6301(00)00064-9; CAMPOS M., 2003, Arquivos Brasileiros de Oftalmologia, V66, P18; Coelho P.M.Z., 2003, Braz J Med Biol Res , V36, P1605, DOI 10.1590/S0100-879X2003001200001; Coura José Rodrigues, 2003, Mem . Inst. Oswaldo Cruz, V98, P293, DOI 10.1590/S0074-02762003000300001; DuBois FL, 2001, J INT BUS STUD, V32, P197, DOI 10.1057/palgrave.jibs.8490947; EASTERBY-SM ITH Mark, 1991, Management Research: An Introduction; Garfield E, 1998, Proceedi ngs of the Cell Separation, Hematology and Journal Citation Analysis Mini Sympos ium in tribute to Arne Bøyum; Gil AC, 2002, Como Elaborar Projetos de Pesquisa; Ho lsapple C. W, 1994, Journal of Management Information Systems, V11; Rainer RK, 2 005, COMMUN ACM, V48, P91, DOI 10.1145/1042091.1042096; Krippendorff K., 2004, C ontent analysis. An introduction to its methodology; Krzyzanowski RF, 1998, CIEN C INFORM-BRAZIL, V27, P165; Li T., 1995, INT BUSINESS REV, V4, P251, DOI 10.1016 /0969-5931(95)00009-O; Margarey J., 2001, INT J NURS PRACT, V7, P376; Medeiros A ldo da Cunha, 2003, Acta Cir. Bras., V18, P74, DOI 10.1590/S0102-865020030002000 01; Peffers K, 2003, Journal of Information Technology Theory and Application, V 5; Rea M. L, 2000, Metodologia de pesquisa: do planejamento à execução; Romancini R, 2 004, Verso e Reverso - Revista da Comunicação, V2; Uncles M. D., 2004, AUSTRALASIAN MARKETI, V12, P67; Valiela I, 2005, BIOSCIENCE, V55, P688, DOI 10.1641/0006-3568 (2005)055[0688:TRIOBS]2.0.CO;2; Vanti N. A. P., 2002, Ciencia da Informacao, V31 ; VILHENA VALÉRIA, 2002, Rev. Assoc. Med. Bras., V48, P20, DOI 10.1590/S0104-42302 002000100024; Yamamoto O. H, 1999, Infocapes, V7, P7; Yin R. K, 1996, Case study research: design and methods; 2005, Classificação de periódicos, anais, jornais e rev istas; 2003, ERIM journals list 2003; 2001, Proceedings of the; 2005, Journal se lection criteria; 2003, FTs journals ranking list 2003; 2005, SciELO Brasil 39 7 7 1 3 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2008 5 2 139 159 10.1590/S1807-76922008000200005 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922008000200005 J Medeiros, Otavio R. de; Quinteiro, Luis Gustavo do Lago Financia l disclosure and international capital mobility in Latin America BAR - Brazilian istration Review English research-article internat ional capital mobility; financial ing disclosure; international CAPM; dir ect foreign investment The extant literature provides e vidence on the impact of financial disclosure environments on international capi tal mobility. However, to our knowledge, there are no such studies including Lat in-American countries. We aimed to fill this void by assessing the influence of ing information on international capital mobility in a twenty-two-country sample, including the three largest Latin-American countries: Argentina, Brazil and Mexico. The countries included in the sample represent around 80% of the wo rld s GDP from 1995 to 2001. Our empirical results show with a 99% confidence le vel that the degree of disclosure of value-relevant ing information has p ositively influenced international capital mobility. We also show, with a 95% co nfidence level, that countries where financial ing is less aligned with t ax ing present higher international capital mobility. The three Latin-Ame rican countries studied present relatively low levels of disclosure among the sa mpled countries. However, whereas Argentina and Brazil show low levels of capita l mobility, Mexico stands out with a high capital mobility, which we reckon coul d be ed for by the country s trade and investment connections with the US and by its participation in the NAFTA. [Quinteiro, Luis Gustavo do Lago] Tribunal Superior Eleitoral, Brazil; [Medeiros, Otavio R. de] Universidade de Brasília, Brazil Andersen BDO, 2001, GAAP 2001: A survey of national ing rules benchmarked against international a ccount standards; Levine R, 1998, AM ECON REV, V88, P537; BACKUS DK, 1994, AM EC

ON REV, V84, P84; BAXTER M, 1993, AM ECON REV, V83, P416; Bushman RM, 2004, J AC COUNTING RES, V42, P207, DOI 10.1111/j.1475-679X.2004.00136.x; LEV B, 1988, ACCO UNT REV, V63, P1; Gordon RH, 1996, AM ECON REV, V86, P1057; Ahearne AG, 2004, J INT ECON, V62, P313, DOI 10.1016/S0022-1996(03)00015-1; LaPorta R, 1997, J FINAN C, V52, P1131, DOI 10.1111/j.1540-6261.1997.tb02727.x; Ali A, 2000, J ING RES, V38, P1, DOI 10.2307/2672920; Young DQ, 2003, J RES, V41, P553, DO I 10.1111/1475-679X.00116; HARRIS RS, 1991, J FINANC, V46, P825, DOI 10.2307/232 8544; Bayoumi T, 1997, Financial integration and real activity; COOPER I, 1994, REV FINANC STUD, V7, P45, DOI 10.1093/rfs/7.1.45; DIAMOND DW, 1985, J FINANC, V4 0, P1071, DOI 10.2307/2328395; Durnev A, 2007, Journal of Applied Corporate Fina nce, V19, P29; GEHRIG T, 1993, SCAND J ECON, V95, P97, DOI 10.2307/3440137; HAIR J. F, 1998, Multivariate Data Analysis; Hung M., 2001, J ECON, V30, P40 1; Korajczyk RA, 1989, REV FINANC STUD, V2, P553, DOI 10.1093/rfs/2.4.553; Larso n R.K., 1995, J INT FIN MANAG ACC, V6, P130, DOI 10.1111/j.1467-646X.1995.tb0005 4.x; LUNDHOLM RJ, 1991, J ING RES, V29, P322, DOI 10.2307/2491052; MACE B J, 1991, J POLIT ECON, V99, P928, DOI 10.1086/261784; Messitte P. J, 1999, Siste mas de direito comum x sistemas de direito civil; Moffett M, 2002, Fundamentals of multinational business finance; Shukla R., 1995, J ECON BUS, V47, P241, DOI 1 0.1016/0148-6195(95)00009-G; TESAR LL, 1995, J INT MONEY FINANC, V14, P467, DOI 10.1016/0261-5606(95)00023-8; VERRECCHIA RE, 1982, ECONOMETRICA, V50, P1415, DOI 10.2307/1913389; International Financial Statistics; 1993, International accoun ting summaries: a guide for interpretation and comparison; 2005, World developme nt indicators 31 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 06 2008 5 2 160 176 10.1590/S1807-7692200800 0200006 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22008000200006 J Machado-da-Silva, Clóvis L. Editorial BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2008 5 1 0 0 10.1590/S1807-76922008000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922008000100001 J Boehe, Dirk Michael In-house off-shoring of product developm ent by MNCs BAR - Brazilian istration Review English research-article offshoring; MNC subsidiaries; product developmen t This paper deals with in-house off-shoring of pr oduct development activities, here defined as the cost and efficiency motivated shifting of product development projects within the network of multinational com panies (MNC) to low and medium wage countries. The aim of the paper is to develo p and test a succinct model which is based on transaction cost reasoning and whi ch explains how and why different governance forms can be combined in order to r eap efficiency gains in off-shoring. The results from a structural equations mod el suggest for a configuration which positively associates in-house offshoring with local outsourcing and negatively associates in-house off-shoring wi th local cooperation in product development. The results are moderated by size a nd age of the MNC subsidiary, suggesting that larger subsidiaries are more likel y to become an offshore destination and to outsource part of their product devel opment. I argue that this combination of governance forms increases scale, flexi bility and speed to market while reducing costs and knowledge leakage hazards. T he results imply that the internalization theory should be extended in order to take of off-shoring and its distinctive characteristics. [Boehe, Dirk Michael] Universidade de Fortaleza, Brazil Andersson U., 2001, INT BUSINESS REV, V10, P3, DOI 10.1016/S0969-5931(00)00042-1 ; Andersson U, 2002, STRATEGIC MANAGE J, V23, P979, DOI 10.1002/smj.267; Reddy P , 1997, WORLD DEV, V25, P1821, DOI 10.1016/S0305-750X(97)00079-X; Kessler EH, 20 00, R&D MANAGE, V30, P213, DOI 10.1111/1467-9310.00172; von Zedtwitz M, 2002, RE S POLICY, V31, P569, DOI 10.1016/S0048-7333(01)00125-1; Doh JP, 2005, J MANAGE S TUD, V42, P695, DOI 10.1111/j.1467-6486.2005.00515.x; Rugman AM, 2003, J INT BUS STUD, V34, P125, DOI 10.1057/palgrave.jibs.8400012; Chen SFS, 2005, J INT BUS S

TUD, V36, P231, DOI 10.1057/palgrave.jibs.8400124; Sobrero M, 2001, MANAGE SCI, V47, P493, DOI 10.1287/mnsc.47.4.493.9828; Buckley PJ, 2005, J INT BUS STUD, V36 , P595, DOI 10.1057/palgrave.jibs.8400170; Veugelers R, 1999, RES POLICY, V28, P 63, DOI 10.1016/S0048-7333(98)00106-1; Kuemmerle W, 1997, HARVARD BUS REV, V75, P61; Buckley PJ, 1998, J INT BUS STUD, V29, P539, DOI 10.1057/palgrave.jibs.8490 006; Narula R, 2001, TECHNOL ANAL STRATEG, V13, P365, DOI 10.1080/09537320120088 183; Frost TS, 2002, STRATEGIC MANAGE J, V23, P997, DOI 10.1002/smj.273; GHOSHAL S, 1990, ACAD MANAGE REV, V15, P603, DOI 10.2307/258684; Birkinshaw J, 2001, Ex ternal sources of knowledge and performance in R&D organizations; Boutellier R, 1999, Managing global innovation: uncovering the secrets of future competitivene ss; BUCKLEY P., 1976, The Future of the Multinational Enterprise; Byrne B.M., 20 01, Structural equation modeling with AMOS: Basic concepts, applications, and pr ogramming; CHURCHILL GA, 1979, J MARKETING RES, V16, P64, DOI 10.2307/3150876; C lark K. B., 1991, Product development performance: strategy, organization, and m anagement in the world auto industry; Davis L, 2000, The emergence and impact of MNC centers of excellence: a subsidiary perspective, P113; Forsgren M., 1996, I NT BUSINESS REV, V5, P487, DOI DOI 10.1016/0969-5931(96)00023-6; HAIR J. F, 1998 , Multivariate Data Analysis; Hertveldt B, 2005, Déterminants de la localisation i nternationale, avec application aux secteurs Agoria; Holm U, 2000, The emergence and impact of MNC centres of excellence: a subsidiary perspective; KOTABE M, 19 94, J INT BUS STUD, V25, P115, DOI 10.1057/palgrave.jibs.8490195; Lundvall B. A. , 1988, TECHNICAL CHANGE EC, P349; Narula R, 2003, Globalisation of innovation: the role of multinational enterprises; Pearce R. D, 1994, Transnational Corporat ions and Innovatory Activities, V17, P186; Schmid S., 2003, INT BUSINESS REV, V1 2, P755, DOI DOI 10.1016/J.IBUSREV.2003.05.001; SKINNER W, 1974, HARVARD BUS REV , V52, P113; Wheelwright S. C., 1994, INT MARKET REV, V11, P32, DOI 10.1108/0265 1339410057509; Wheelwright S.C., 1992, Revolutionizing product development - Qua ntum leaps in speed, efficiency, and quality; Williamson Oliver E, 1985, The Eco nomic Institutions of Capitalism; Williamson O. E., 1996, The mechanisms of gove rnance; 2006, Off-shoring an elusive phenomenon 38 1 2 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração aneiro Rio de Janeiro 1807-7692 03 2008 5 1 1 18 10.1590/S1807-76922008000100002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000100002 J Lazzarini, Sergio G. The transition from alliance networks to multilateral alliances in the global airline industry BAR - Brazilian istration Review English research-article alliance networks; multilateral alliances; constellations; cooperative strategy; airline industry This study examines conditions in which alliance networks (informal webs of bilateral entanglements between firms) may o r may not evolve into multilateral alliances (broad, formal multiple-firm arrang ements). I offer a theory to explain the formation of multilateral alliances bas ed on both the resource profile and the structure of existing interfirm networks , and provide an initial test of that theory in the context of the global airlin e industry. Using data from 75 global airlines and their alliances, I propose a methodology to retrieve samples of alliance networks and then use regression ana lysis to assess how the resource profile and the structure of these networks inf luence their formalization into multilateral alliances. I find that multilateral alliances are more likely to emerge when alliance networks exhibit high resourc e diversity and network structure characterized by moderate density and high cen tralization. Apparently, while highly sparse networks reduce actors awareness o f their potential t collaboration, highly dense or embedded networks substit ute for the need for formal controls accompanying multilateral agreements. The e ffect of centralization suggests that the formation of multilateral alliances te nds to be triggered by leading actors directly connected to other network member s. [Lazzarini, Sergio G.] Instituto Brasileiro de M ercado de Capitais, Brazil Gulati R, 1999, AM J SOC IOL, V104, P1439, DOI 10.1086/210179; Lavie D, 2007, STRATEG MANAGE J, V28, P118 7, DOI 10.1002/smj.637; Joshi MP, 1998, LONG RANGE PLANN, V31, P542, DOI 10.1016 /S0024-6301(98)00052-1; Poppo L, 2002, STRATEGIC MANAGE J, V23, P707, DOI 10.100

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Albrecht K, 1988, O Gerente e o Estresse; CAPLAN RD, 1975, J APPL PSYCHOL, V60, P713, DOI 10.1037//0021-9010.60.6.713; FENWICK R, 1994, J HEALTH SOC BEHAV, V35, P266, DOI 10.2307/2137280; Mizruchi MS, 1999, SCI QUART, V44, P653, DOI 1 0.2307/2667051; McKay RB, 2001, ORGAN STUD, V22, P625, DOI 10.1177/0170840601224 004; MEYER JW, 1977, AM J SOCIOL, V83, P340, DOI 10.1086/226550; Guler I, 2002, SCI QUART, V47, P207, DOI 10.2307/3094804; Cropanzano R, 1997, J ORGAN BEH AV, V18, P159, DOI 10.1002/(SICI)1099-1379(199703)18:2<159::AID-JOB795>3.0.CO;2D; Ashby W. R., 1957, An introduction to cybernetics; Aubert N, 1990, LÍndividu da ns l´organisation, P163; Burns T., 1961, The management of innovation; Caplan R.D. , 1975, Job demands and worker health: Main effects and occupational differences ; Dejours C, 1995, A Loucura no Trabalho; Dejours CA, 1999, A banalização da injustiça social; DiMaggio P. J., 1991, NEW I ORG ANAL, P1; DIMAGGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; ENRIQUEZ E., 1992, L Organisation en analys e; ENRIQUEZ Eugene, 1990, Da horda ao Estado; Fontana D, 1994, Estresse; Giddens A., 1984, The constitution of society; GRANOVETTER M, 1985, AM J SOCIOL, V91, P 481, DOI 10.1086/228311; Hirchhorn L, 1997, Reworking; Kahn R. L., 1992, HDB IND ORG PSYCHOL, P571; Kets de Vries M, 1985, L entreprise nevrosée; Lipp M. E. N., 1 996, PESQUISAS STRESS BRA, P17; Luhmann N., 1995, SOCIAL SYSTEMS; Luhmann N., 19 76, EUROPEAN CONTRIBUTIO, P96; Luhmann Niklas, 2002, Theories of Distinction: Re describing the Descriptions of Modernity; Mangematin V, 2003, Des mondes de conf iance; Matteson M.T, 1987, Controlling work stress: Effective human resource and management strategies; MEYERSON DE, 1994, SCI QUART, V39, P628, DOI 10.23 07/2393774; PARASURAMAN S, 1984, ACAD MANAGE J, V27, P330, DOI 10.2307/255928; P ERREWE PL, 1989, J ORGAN BEHAV, V10, P213, DOI 10.1002/job.4030100303; Perrow C. , 1999, NORMAL ACCIDENTS; Powell W. W., 1991, NEW I ORG ANAL, P1; Rossini A, 200 1, Revista de istração Contemporânea, V5, P145; Scott W. R., 2001, Institutions a nd organizations; Scott W. R., 1983, ORG ENV RITUAL RATIO, P129; Scott W. R., 19 92, ORGANIZATIONS; Scott W. R., 1995, I CONSTRUCTION ORG, pxi; SCOTT W. Richard, 1994, Institutional environments and organizations: structural complexity and i ndividualism; Vasconcelos I, 2004, Paradoxos organizacionais: uma visão transforma cional, P255; Weick KE, 2001, MANAGING UNEXPECTED; 2001, Anais ...; 2003, Anais. ..; 1999, Anais...; 2004, Anais...; 2000, Anais... 48 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 03 2008 5 1 37 52 10.1590/S1807-76922008000100004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922008000100004 J Cabral, Sandro; Azevedo, Paulo F. The modes of provision o f prison services in a comparative perspective BAR - Br azilian istration Review English research-article prisons; privati zation; public services This paper aims to compare the p erformance of two modes of provision of prison services: public, and with the pa rticipation of private companies. There are few empirical studies concerning the alternative modes of governance in this sector, which differs from other public utilities in that there is an absence of network externalities and scale econom ies. In addition, an understanding of informal institutions is crucial for the p erformance of the service provider, either public or private. In this paper, we build a comparative analysis of two case studies of similar correctional facilit ies, one public and the other outsourced to a private company under the supervis ion of civil servants (hybrid governance structure), both located in the same re gion of Brazil. We found that the privately operated facility has achieved bette r performance indicators (in of number of escapes, riots, deaths, assistan ce to inmates etc.) than the public facility, which in part refutes the argument s of Hart, Shleifer and Vishny (1997) against private participation in prison se rvices. We conclude that the reasons for these differences are related to lower levels of istrative controls; to the presence of civil servants within the privately operated prison, which contributes to reducing information asymmetries ; to greater incentives for the private operator: to monitor employees, to bypas s local judiciary constraints and to fulfill contractual obligations. [Azevedo, Paulo F.] Fundação Getúlio Vargas, Brazil; [Cabral, Sandro] Universidade Fed eral da Bahia, Brazil Azevedo, Paulo/A-6873-2016 AFFONSO

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tal responsibility in business organizations [Leite d a Silva, Alfredo Rodrigues] Universidade Federal de Minas Gerais, Brazil; [Carri eri, Alexandre de Pádua] Universidade Federal de Minas Gerais, Brazil Fineman S, 1996, ORGAN STUD, V17, P479, DOI 10.1177/017084069601700306; SHRIVAST AVA P, 1994, ORGAN STUD, V15, P705, DOI 10.1177/017084069401500504; KNIGHTS D, 1 991, ORGAN STUD, V12, P251, DOI 10.1177/017084069101200205; Barry D, 1997, ACAD MANAGE REV, V22, P429, DOI 10.2307/259329; Bonin A. A, 1993, Brésil: un système agro -alimentaire en transition, P117; Buarque C, 1994, Para pensar o desenvolvimento sustentável, P58; Carvalho L. C. M, 1991, IF, Série Registros, P1; Certeau M., 1994 , A invenção do cotidiano; Chanlat J. F, 1996, O indivíduo nas organizações: dimensões esque cidas, P21; COUTINHO L., 1994, Estudo da competitividade da indústria brasileira; DONAIRE D., 1994, RAE-REV EMPRES, V34, P68; Ducrot O, 1987, O DIZER E O DI TO; FIORIN J. L, 2003, Linguagem e ideologia; FIORIN J. L, 1989, Elementos de Anál ise do Discurso; FOUCAULT M., 1987, A arqueologia do saber; Gutberlet J., 1996, Produção industrial e política ambiental; Hopfenbech W, 1993, The green management rev olution; Kitamura P. C., 1994, Agricultura Sustentável, V1, P27; KLEINER A, 1991, HARVARD BUS REV, V69, P38; LAYRARGUES PP., 2000, REV EMPRESAS, V40, P80; Mai mon D, 1992, Tempo e Presença; Mumby D, 1991, DISCOURSE SOC, V2, P313, DOI DOI 10. 1177/0957926591002003004; Nascimento L. F., 1997, Avaliação do perfil ambiental das empresas do setor metalmecânico no Rio Grande do Sul; Neves L. A, 2003, ArtCultura , V5, P27; Parker B, 1996, Handbook of organization studies, P485; POIRIER J., 1 983, Les récits de vie: théorie et pratique; PORTER ME, 1995, HARVARD BUS REV, V73, P120; Reed M., 1998, DISCOURSE ORG, P193; Souza M. T. S., 1993, Revista de istração de Empresas, V33, P40; Strannegård L, 1998, Green ideas in business; Thiollen t M, 1987, Crítica Metodológica, investigação social e enquete operária; Viola E, 1996, In certezas de sustentabilidade na globalização, P5; WATSON TJ, 1995, ORGAN STUD, V16, P805, DOI 10.1177/017084069501600503; 2004, Manual do sistema de gestão ambiental; 2003, Clic+; 2002, Boletim da UFMG; 1993, Relatório Anual 37 0 0 1 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 12 2007 4 3 1 15 10.1590/S1807-76922007000300002 Management SciELO B razil Business & Economics SCIELO:S1807-76922007000300002 J Machado-da-Silva, Clóvis L. Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2007 4 3 I I 10.1590/S1807-76922007000300001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922007000300001 J Silva, José Roberto Gomes da; Wetzel, Ursula Organizational c hange and the meaning of time BAR - Brazilian ist ration Review English research-article time; organizational change; sen se making; change management This paper probes into t he social process of sense making in changing organizations, trying to observe h ow participant individuals interpret contextual events and configure their notio n of time. This notion of time then interacts with the dynamics of the lives of individuals and contributes to the adaptation to the new reality they are facing . The study was conducted in eight organizations and data were collected by mean s of 133 in-depth interviews with participants in the change processes. Results indicate that individuals establish a reference to central events in their attem pt to make sense out of changes and in their effort to adapt to the new situatio n. In accordance with Lewis and Weigert (1981), the results also indicate the do minance of institutional time over interaction time as well as over self time. F inally, the results suggest that such configurations of time are influenced by o fficial organizational rhetoric and by actions in change management [Wetzel, Ursula] Universidade Federal do Rio de Janeiro, Brazil; [Silva, José Robe rto Gomes da] Pontifícia Universidade Católica do Rio de Janeiro, Brazil Allaire Y, 1989, The management of organizations; Newton T, 2003, SOCIOLOGY, V37 , P433, DOI 10.1177/00380385030373003; Benschop Y, 1998, ORGAN STUD, V19, P787, DOI 10.1177/017084069801900504; Weick KE, 1999, ANNU REV PSYCHOL, V50, P361, DOI 10.1146/annurev.psych.50.1.361; Blount S, 2001, ACAD MANAGE REV, V26, P566, DOI

10.2307/3560242; Lee H, 1999, ORGAN STUD, V20, P1035, DOI 10.1177/0170840699206 006; Perlow LA, 1999, SCI QUART, V44, P57, DOI 10.2307/2667031; Sorokin PA , 1937, AM J SOCIOL, V42, P615, DOI 10.1086/217540; Armenakis AA, 1999, J MANAGE , V25, P293, DOI 10.1016/S0149-2063(99)00004-5; Bareil C., 1999, GESTION, V24, P 86; Block R. A, 1996, Journal of Psychology; Corley K. G, 2000, Trends in organi zational behavior: Vol. 7. Time in organizational behavior; DEMERS C., 1993, Com munication et Organisation, V3, P94; FORD JD, 1995, ACAD MANAGE REV, V20, P541, DOI 10.2307/258787; Gadéa C, 2001, KronoScope, V1, P101, DOI 10.1163/1568524017600 60946; Giddens A., 1984, The constitution of society; Giordano Y, 1998, Revue de Gestion de Ressources Humaines, P20; Glucksmann MA, 1998, SOCIOLOGY, V32, P239, DOI 10.1177/0038038598032002002; Goddard R., 2001, Journal of Management Develo pment, V20, P19, DOI 10.1108/02621710110365023; Hassard J, 2001, INT J MANAG REV , V3, P131, DOI 10.1111/1468-2370.00059; ISABELLA LA, 1990, ACAD MANAGE J, V33, P7, DOI 10.2307/256350; Ketz de Vries M. F. R, 1999, istration and Society, V30, P640; KOTTER JP, 1995, HARVARD BUS REV, V73, P59; LEWIS JD, 1981, SOC FORC ES, V60, P432, DOI 10.2307/2578444; Rouleau L., 1999, GESTION, V24, P96; SENNETT R., 1999, A corrosão do caráter; Silva José Roberto Gomes da, 2003, Rev. . empres. , V43, P10, DOI 10.1590/S0034-75902003000300002; Vince R, 1996, ORGAN STUD, V17, P1, DOI 10.1177/017084069601700101; Weick K., 1995, Sensemaking in organization s; 2003, Anais do 30 1 1 0 3 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2007 4 3 16 30 10.1590/S1807-76 922007000300003 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922007000300003 J Wanke, Peter Fernandes; Fleury, Paulo Fernando; Hijjar, Maria Fernanda A study into the impact of logistics sophistication of Brazilian shippers in the pattern of contracting the services of logistics operators BAR - Brazilian istration Review English research-article Brazilia n shippers; 3PL acquisition; logistics sophistication The main objective of this study is to evaluate the impact of the logistics soph istication of Brazilian shippers on the acquisition pattern of 3PL (third-party logistics) service providers. The conceptual model of logistics sophistication a nd the major dimensions and variables relating to the acquisition pattern were d efined and a questionnaire was sent to 218 Brazilian shippers listed on the Revi sta Exame ranking. Based on the 93 questionnaires returned, the analyses conduct ed indicate that the most sophisticated shippers are durable goods manufacturers and that they contract 3PL services providers for inventory management and high er value added services. In essence, these results indicate that the most sophis ticated shippers seek 3PL service providers capable of managing logistics tradeoffs such as inventory levels vs. asset utilization levels. These implications o n the selection criteria of 3PL service providers are also discussed. [Fleury, Paulo Fernando] Universidade Federal do Rio de Janeiro, Brazil; [Hijjar , Maria Fernanda] Universidade Federal do Rio de Janeiro, Brazil; [Wanke, Peter Fernandes] Universidade Federal do Rio de Janeiro, Brazil BOWERSOX D. J., 1992, Logistical Excellence: it s not business as usual; BOWERSO X D. J., 1999, 21st Century Logistics Making Supply ChainProcess; CASTRO C. M., 1978, A prática da pesquisa; FIGUEIREDO K. F., 2003, Logística e Gerenciamento da Ca deia de Suprimentos: Planejamento do Fluxo e dos Recursos; HAIR J. F, 1998, Mult ivariate Data Analysis; Kleinbaum DG, 1998, Applied regression analysis and othe r multivariable methods; Lambert D. M, 1998, Fundamentals of logistics managemen t; Lavalle C.R., 2000, REV CONT, V4, P47; Mentzer J. T., 1997, J BUSINESS LO GISTICS, V18, P199; Sink H. L., 1996, International Journal of Physical Distribu tion & Logistics Management, V26, DOI 10.1108/09600039610115009; Sink HL, 1997, J BUSINESS LOGISTICS, V18, P163; Tabachnick B.G., 2001, Using multivariate stati stics; Amstel W. P. van, 1993, The International Journal of Logistics Management , V4, P48; WANKE P., 1998, Parcerias entre fabricantes e prestadores de serviço lo gístico no Brasil: modelo conceitual e estudos de caso; 2001, Anais do 15 0 1 0 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2007 4 3 31 46 10.1590/S1807-76922007000300004 Management

SciELO Brazil Business & Economics SCIELO:S1807-76922007000300004 J Vieira, Valter A.; Damacena, Cláudio Loyalty in the supermark et BAR - Brazilian istration Review English research-article loyalty; affective commitment; discriminant analysis Loyalty has been a hot topic in marketing management, not only for academics, bu t also for managers. In that sense, the main goal of this paper is to identify t he variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminan t analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective c ommitment, satisfaction with its environment and value provided by supermarket e xperiences. Moreover, the results also indicated that the theoretical model achi eved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study l imitations conclude the paper. [Damacena, Cláudio] Univer sidade do Vale do Rio dos Sinos, Brazil; [Vieira, Valter A.] Universidade de Bra sília, Brazil Damacena, Cláudio/K-1041-2015 Damacena, Cláudio/0000-000 2-8331-9302 ANDERSON EW, 1993, MARKET SCI, V12, P125, DOI 10.1287/mksc.12.2. 125; Anderson W., 2000, J SERV RES-US, V3, P107; Andreassen T., 1997, INT J SERV IND MANAG, V8, P1; Andreassen T. W., 1998, J SERV RES-US, V1, P82, DOI 10.1177/ 109467059800100107; TSE DK, 1988, J MARKETING RES, V25, P204, DOI 10.2307/317265 2; Blodgett JG, 1997, J RETAILING, V73, P185, DOI 10.1016/S0022-4359(97)90003-8; Sirohi N, 1998, J RETAILING, V74, P223, DOI 10.1016/S0022-4359(99)80094-3; Prit chard MP, 1999, J ACAD MARKET SCI, V27, P333, DOI 10.1177/0092070399273004; BAGO ZZI RP, 1991, SCI QUART, V36, P421, DOI 10.2307/2393203; Sirdeshmukh D, 20 02, J MARKETING, V66, P15, DOI 10.1509/jmkg.66.1.15.18449; Mittal V, 1998, J MAR KETING, V62, P33, DOI 10.2307/1251801; Gustafsson A, 2005, J MARKETING, V69, P21 0, DOI 10.1509/jmkg.2005.69.4.210; Chebat JC, 2003, J BUS RES, V56, P529, DOI 10 .1016/S0148-2963(01)00247-8; Parasuraman A, 2000, J ACAD MARKET SCI, V28, P168, DOI 10.1177/0092070300281015; GOODWIN C, 1992, J BUS RES, V25, P149, DOI 10.1016 /0148-2963(92)90014-3; ALLEN NJ, 1990, J OCCUP PSYCHOL, V63, P1; Johnson MD, 200 1, J ECON PSYCHOL, V22, P217, DOI 10.1016/S0167-4870(01)00030-7; ANDERSON EW, 19 94, J MARKETING, V58, P53, DOI 10.2307/1252310; Tax SS, 1998, J MARKETING, V62, P60, DOI 10.2307/1252161; BITNER MJ, 1990, J MARKETING, V54, P69, DOI 10.2307/12 51871; KELLER KL, 1993, J MARKETING, V57, P1, DOI 10.2307/1252054; MATHIEU JE, 1 990, PSYCHOL BULL, V108, P171, DOI 10.1037/0033-2909.108.2.171; Assael H, 1998, Consumer behavior & marketing action; Bloemer J, 2002, Journal of Consumer Satis faction, Dissatisfaction and Complaint Behavior, V15, P86; Bloemer J., 1998, EUR J MARKETING, V32, P499, DOI 10.1108/03090569810216118; Bloemer J. M. M., 1992, J MARKETING MANAGEME, V8, P351; Bruhn M., 2003, EUR J MARKETING, V37, P1187, DOI 10.1108/03090560310486942; Dick Alan S, 1994, J ACAD MARKET SCI, V22, P99, DOI DOI 10.1177/0092070394222001; DONOVAN RJ, 1982, J RETAILING, V58, P34; Dunn S., 1994, J BUSINESS LOGISTICS, V15, P145; FORNELL C, 1992, J MARKETING, V56, P6, DO I 10.2307/1252129; Garson D, 2006, Discriminant analysis; GILLY MC, 1982, J CONS UM RES, V9, P323, DOI 10.1086/208927; Kristensen K, 2000, TOTAL QUAL MANAGE, V11 , pS1007; Gronholdt L, 2000, TOTAL QUAL MANAGE, V11, pS509; Grönroos C, 1988, Jour nal of Retailing, V73, P185; Gustafsson A., 2002, J TARGETING MEASUREM, V10, P24 9, DOI 10.1057/palgrave.jt.5740050; HAIR J. F, 1998, Multivariate Data Analysis; Hemetsberger A, 2003, European Advances in Consumer Research, V6, P361; JACOBY J, 1981, J RETAILING, V57, P4; Kline RB, 1998, Principles and practice of struct ural equation modeling; Lee E, 2005, Asia Pacific advances in consumer research, V6, P386; Loughlin O. C, 2002, Application of the european customer satisfactio n index to postal services: structural equation models versus partial least squa res; MALHOTRA N., 1996, Marketing research: an applied orientation; Messick Davi d, 1983, Equity Theory, Psychological and Sociological perspectives; MILLIMAN RE , 1986, J CONSUM RES, V13, P286, DOI 10.1086/209068; MORGAN RM, 1994, J MARKETIN G, V58, P20, DOI 10.2307/1252308; Oliver R. L., 1997, Satisfaction: A behavioral perspective on the consumer; Oliver RL, 1999, J MARKETING, V63, P33, DOI 10.230 7/1252099; RUST RT, 1995, J MARKETING, V59, P58, DOI 10.2307/1252073; SANTOS C. P., 2001, Impacto do gerenciamento de reclamações na confiança e lealdade do consumido

r, no contexto de trocas relacionais de serviços: construção e teste de um modelo teóric o; Selnes F., 1993, EUR J MARKETING, V27, P19, DOI 10.1108/03090569310043179; St auss B., 2004, Complaint management: the heart of CRM; Stern Barbara, 2001, MARK ETING THEORY, V1, P201, DOI 10.1177/147059310100100203; Tax SS, 1998, SLOAN MANA GE REV, V40, P75; Thibaut J.W., 1959, Social psychology of groups; UNDERHILL P., 1999, Vamos às compras! A ciência do consumo; Zeithaml VA, 1996, J MARKETING, V60, P31, DOI 10.2307/1251929; ZEITHAML VA, 1988, J MARKETING, V52, P2, DOI 10.2307/1 251446; Zins AH, 2001, INT J SERV IND MANAG, V12, P269, DOI 10.1108/EUM000000000 5521; 2005, Anais do...; 2003, Anais do; 2004, Anais do; 2002, Proceedings 64 1 2 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2007 4 3 47 62 10.1590/S1807-76922007000300005 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922007000300005 J Torres, Claudio Vaz; Pérez-Nebra, Amalia Raquel The influence of human values on holiday destination choice in Australia and Brazil BAR - Brazilian istration Review English research-article consumer behavior; destination choice; human values; product judgment and meaning; two-r oute model Allen and Ng (1999a) proposed a conceptu al framework of how consumers choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implication s cultural differences had on holiday destination choice. The sample consisted o f 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y ; Education 52% High School), who answered a questionnaire containing: the verti cal-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demog raphics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who sco red higher on collectivism, used affective judgment more. These and other result s are discussed in of the validity of the model for individuals who endors e cultural values other than individualism. [Torres, Claudio Vaz; Pérez-Nebra, Amalia Raquel] Universidade de Brasília, Brazil Aaker JL, 2006, J CONSUM PSYCHOL, V16, P343, DOI 10.1207/s15327663j1604_4; All en MW, 2001, J CONSUM MARK, V18, P102, DOI 10.1108/07363760110385983; Allen M. W , 2000, European Journal of Marketing, V36, P111; Allen M. W, 2000, Advances in Psychology Research, V1, P1; ALLEN M. W., 2002, EUR J MARKETING, V36, P111, DOI 10.1108/03090560210412728; ALLEN M. W., 1997, The direct and indirect influences of human values on consumer choices; Allen M. W., 1999, The Elgar companion to consumer research and economic psychology, P463; Cervellon MC, 2002, J CROSS CUL T PSYCHOL, V33, P346, DOI 10.1177/0022022102033003009; Triandis HC, 1998, J PERS SOC PSYCHOL, V74, P118, DOI 10.1037//0022-3514.74.1.118; Shavitt S, 2006, J CON SUM PSYCHOL, V16, P325, DOI 10.1207/s15327663j1604_3; TRIANDIS HC, 1990, J PER S SOC PSYCHOL, V59, P1006, DOI 10.1037/0022-3514.59.5.1006; Simonson I, 2001, AN NU REV PSYCHOL, V52, P249, DOI 10.1146/annurev.psych.52.1.249; Triandis HC, 1998 , J CROSS CULT PSYCHOL, V29, P275, DOI 10.1177/0022022198292001; MILLER D, 1995, ANNU REV ANTHROPOL, V24, P141; Allen MW, 1999, J ECON PSYCHOL, V20, P5, DOI 10. 1016/S0167-4870(98)00041-5; Ashmos DP, 1996, DECISION SCI, V27, P103, DOI 10.111 1/j.1540-5915.1996.tb00845.x; Awaritefe O. D., 2004, Tourism Geographies, V6, P3 03, DOI 10.1080/1461668042000249638; Brislin R. W., 1980, Handbook of cross-cult ural psychology, V4, P398; Brislin R., 1973, Cross-cultural research methods; Ca mpbell D. J., 1993, ASIA PAC J MANAG, V10, P1, DOI 10.1007/BF01732221; De Mooij M, 2004, Consumer behavior and culture: consequences for Global Marketing and Ad vertising; Dittmar H., 1992, The social psychology of material possessions: to h ave is to be; Ferdman B. M., 1992, ISSUES THEORY RES IN, P339; Fishbein M., 1967 , READINGS ATTITUDE TH, P389; FOXALL G, 1986, EUR J MARKETING, V20, P7, DOI 10.1 108/EUM0000000004638; FOXALL Gordon. R, 1990, Consumer psychology in behavioral perspective; Hall D., 2002, J BRAND MANAGEMENT, V9, P323, DOI DOI 10.1057/PALGRA VE.BM.2540081; Heller M, 1987, Children s ethnic socialization: pluralism and de velopment; HOFSTEDE G, 1983, J INT BUS STUD, V14, P75, DOI 10.1057/palgrave.jibs .8490867; HOFSTEDE G., 1991, Cultures and Organizations; Hofstede G., 1980, Cult

ure’s consequences; HORN K. R. van, 1999, Interamerican Journal of Psychology, V32 , P21; Kahle LR, 1996, ONT SYMP P, V8, P135; KILBOURNE WE, 1991, J SOC BEHAV PER S, V6, P445; Klenosky D. B., 2002, Journal of Travel Research, V40, P385, DOI 10 .1177/0047287502040004005; Leal S., 2004, Retur, V2, P1; KLENOSKY DB, 1993, J LE ISURE RES, V25, P362; NOGUEIRA A. H. A., 2001, Padrões culturais e normas para com portamentos de liderança: um estudo comparativo entre empregados de empresas de pr evidência privada no Brasil e nos Estados Unidos; Pearson VMS, 1998, INT J INTERCU LT REL, V22, P67, DOI 10.1016/S0147-1767(97)00036-9; Pérez-Nebra A. R, What do you think of Brazil as a destination?: A scale and a method for measuring consumer satisfaction and expectancy of Brazil; PÉREZ-NEBRA A. R., 2005, Medindo a imagem d o destino turístico; Rezende-Parker A. M., 2003, Journal of Vacation Marketing, V9 , P243, DOI 10.1177/135676670300900304; RICHINS M. L., 1994, Journal of Consumer Research, V21, P19; Singelis T. M., 1995, CROSS-CULT RES, V29, P240, DOI DOI 10 .1177/106939719502900302; Smith P, 1999, Social psychology: Across cultures; Smi th P. B., 2006, Understanding social psychology across cultures: living and work ing in a changing world; Sönmez S., 2002, Journal of Travel Research, V41, P185, D OI 10.1177/004728702237418; TORRES C. V., 1999, Leadership style norms among Ame ricans and Brazilians: assessing differences using Jackson s Return Potential mo del; Torres C. V, 2002, Online readings in psychology and culture, V13, P1; Tria ndis H. C., 1994, HDB IND ORG PSYCHOL, V4; 2005, Anais do...; 2002, [No title ca ptured] 52 3 4 0 1 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2007 4 3 63 76 10.1590/S1807-76922007000300006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922007000 300006 J Machado-da-Silva, Clóvis L. Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 08 2007 4 2 0 0 10.1590/S1807-76922007000200001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922007000200001 J Carneiro, Jorge; Rocha, Angela da; Silva, Jorge Ferreira da A critical analysis of measurement models of export performance BAR - Brazilian istration Review English research-article export p erformance; international business; construct validation Poor conceptualization of the export performance construct may undermine theory development efforts and may be one of the reasons behind the often conflicting f indings in empirical research on the export performance phenomenon. This article reviews the conceptual and empirical literature and proposes a new analytical s cheme that may serve as a standard for judging content validity and a guiding ya rdstick for drawing operational representations of the construct. A critical ass essment of some of the most frequently cited measurement frameworks, followed by an analysis of recent (1999-2004) empirical research, leaves no doubt that ther e are flaws in the conceptualization and operationalization of the performance c onstruct that ought to be addressed. A new measurement model is advanced along w ith some guidelines which are suggested for its future empirical validation. The new measurement framework allegedly improves on other past efforts in of breadth of coverage of the construct s domain (content validity). It also offers a measurement perspective (with the simultaneous use of both formative and refl ective approaches) that appears to reflect better the nature of the construct. [Rocha, Angela da] Universidade Federal do Rio de Janeiro, Brazil; [Silva, Jorge Ferreira da] Pontifícia Universidade Católica do Rio de Janeiro, Brazil; [Carneiro, Jorge] Pontifícia Universidade Católica do Rio de Janeiro, Brazil Aaby Nils-Erik, 1989, INT MARKET REV, V6, P7, DOI DOI 10.1108/EUM0000000001516; Baldauf A, 2000, J WORLD BUS, V35, P61, DOI 10.1016/S1090-9516(99)00034-6; DuBoi s FL, 2000, J INT BUS STUD, V31, P689, DOI 10.1057/palgrave.jibs.8490929; Matthy ssens P, 1996, ADV INT MAR, V8, P85; Aulakh PS, 2000, ACAD MANAGE J, V43, P342, DOI 10.2307/1556399; Wolff JA, 2000, J SMALL BUS MANAGE, V38, P34; [Anonymous], 2005, PROCEEDINGS; Lee C, 2004, INT MARKET REV, V21, P321, DOI 10.1108/026513304 10539648; Francis J, 2004, INT MARKET REV, V21, P474, DOI 10.1108/02651330410547

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ational management: in search of an interdisciplinary approach BAR - Brazilian istration Review English research-article internat ional management; globalization; management and governance This paper, based on the international relations and international political eco nomy literature, shows that the international management field has been influenc ed by certain national interests, particularly from the United States, and also that it reproduces a particular theory of globalization that benefits the intere sts of transnational corporations. One of the most concerning outcomes of this d ominant perspective is the suppression of governance issues managed by these c orporations and the interests of other key agents, such as governments. The inte rdisciplinary approach outlined in this paper challenges the hegemonic influence of the globalist theory within the international management field. The approach proposed addresses the domains of management and governance by recognizing from a multidimensional perspective on globalization, the political and economic int erfaces between public and private, and more specifically, between government an d transnational corporations. This could make the knowledge produced by the fiel d relevant not only to transnational corporations but also to local governments, local managers, public s and policy makers in developing countries . [Faria, Alexandre] Fundação Getúlio Vargas, Brazil; [G uedes, Ana Lucia] Fundação Getúlio Vargas, Brazil Wallerst ein I, 2005, SOC FORCES, V83, P1263, DOI 10.1353/sof.2005.0049; Keohane RO, 1998 , FOREIGN AFF, V77, P81, DOI 10.2307/20049052; OHMAE K, 1989, HARVARD BUS REV, V 67, P143; Mortimore M, 2000, WORLD DEV, V28, P1611, DOI 10.1016/S0305-750X(00)00 048-6; Held D, 2000, INT SOCIOL, V15, P394, DOI 10.1177/0268580900015002015; Ste ffek J, 2003, EUR J INT RELAT, V9, P249, DOI 10.1177/1354066103009002004; Acedo FJ, 2005, INT BUS REV, V14, P619, DOI 10.1016/j.ibusrev.2005.05.003; STRANGE S, 1992, INT AFF, V68, P1, DOI 10.2307/2620458; Porter ME, 2000, ECON DEV Q, V14, P 15, DOI 10.1177/089124240001400105; KAIKATI JG, 1980, J MARKETING, V44, P38, DOI 10.2307/1251228; Banerjee SB, 2001, ORGANIZATION, V8, P683, DOI 10.1177/1350508 40184006; Arbix G, 2000, DADOS-REV CIENC SOC, V43, P5; BARTLETT G., 1989, Managi ng Across Borders; Baruch Y., 2001, INT J CROSS CULTURAL, V1, P109, DOI 10.1177/ 147059580111010; Boddewyn J., 1999, J INT MANAG, V5, P3, DOI 10.1016/S1075-4253( 99)00003-4; Boddewyn J. J., 2004, MANAGE INT REV, V44, P195; Boje D, 1999, Journ al of Business and Entrepreneurship, V8, P77; Boje D, 2000, Spectacles and festi vals of organization: managing ahimsa production and consumption; Boje David M., 2001, MANAGEMENT COMMUNICA, V14, P507, DOI 10.1177/0893318901143009; BOYACIGILL ER NA, 1991, ACAD MANAGE REV, V16, P262, DOI 10.2307/258862; Buckley P, 2005, Wh at is International Business?; Caldas MP, 1997, ORGANIZATION, V4, P517, DOI 10.1 177/135050849700400410; Case P, 2000, MANAGE LEARN, V31, P11, DOI 10.1177/135050 7600311003; Chandler A. D., 1962, STRATEGY STRUCTURE; Chang S J, 2001, AM BUSINE SS REV, V19, P32; Child J, 2002, ACAD MANAGE EXEC, V16, P145; Clark T., 2003, J INT MANAG, V9, P361, DOI 10.1016/j.intman.2003.08.007; Clark W, 2002, Journal of Corporate Citizenship, V2, P105; Clegg S, 1999, Global management: universal th eories and local realities; Contractor F.J., 2000, Journal of International Mana gement, V6, P3; Czinkota M, 1992, International business; DICKEN Peter, 1998, Gl obal Shift: Transforming the World Economy; DOZ Y., 1986, Competition in Global Industries; Dunning J. H., 1998, NEW POLIT ECON, V3, P280, DOI [10.1080/13563469 808406355, DOI 10.1080/13563469808406355]; FEATHERSTONE M., 1990, Cultura global ; FURTADO C., 1999, O capitalismo global; Gilpin R., 2001, Global political econ omy; Halliday Fred, 2001, WORLD 2000; HALLIDAY Fred, 1999, Repensando as Relações In ternacionais; HALLIDAY Fred, 1994, Rethinking International Relations; Hampden-T urner C., 1993, The seven cultures of capitalism; HELD D., 2000, An Introduction to the Globalization Debate; Held D., 1999, Global transformations politics, ec onomies and culture; Hettne B, 1995, Development theory and the three worlds; HI RST P., 1998, Globalização em questão A economia internacional e as possibilidades de governabilidade; Hofstede G., 1980, Culture’s consequences; Hollingsworth J. R., 1 994, Governing capitalist economies: performance and control of economic sectors ; Humphrey J, 2000, Competition and Change, V4, P245; Jackson R., 1999, INTRO IN T REL; Jackson T, 1995, Cross-cultural management; Jenkins R, 1987, Transnationa l corporations and uneven development; Kedia B. L., 2006, J INT MANAG, V12, P242

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DOI 10.1086/226550; Donaldson L, 2002, ACAD MANAG LEARN EDU, V1, P96; Stinchcom be AL, 1997, ANNU REV SOCIOL, V23, P1, DOI 10.1146/annurev.soc.23.1.1; ZUCKER LG , 1987, ANNU REV SOCIOL, V13, P443; Birr K, 1957, Pioneering in industrial resea rch: the story of the general electric research laboratory; Chandler A. D., 1977 , VISIBLE HAND; DANIELLS L. M, 1957, Studies in enterprise: a selected bibliogra phy of American and Canadian company histories and bibliographies of businessmen ; DIMAGGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; EISENHARDT K M, 1989, ACAD MANAGE REV, V14, P532, DOI 10.2307/258557; GEAHIGAN P. C, 1988, U. S. and Canadian businesses, 1955 to 1987: a bibliography; GHEMAWAT P, 1999, Str ategy and the Business Landscape; Hawkins L. A, 1950, Adventure into the unknown : the first fifty years of the General Electric research laboratory; Hill M. R, 1993, Archival strategies and techniques; Machado-da-Silva Clóvis L., 2005, Rev. a dm. contemp., V9, P9, DOI 10.1590/S1415-65552005000500002; Meyer M. W, 1989, Per manently failing organizations; OLIVER C, 1992, ORGAN STUD, V13, P563, DOI 10.11 77/017084069201300403; OLIVER C, 1991, ACAD MANAGE REV, V16, P145, DOI 10.2307/2 58610; PORTER M. E, 1980, Competitive Strategy: Techniques for Analyzing Industr ies and Competitors; Scott Richard, 2001, Institutions and Organizations; SCOTT WR, 1987, SCI QUART, V32, P493, DOI 10.2307/2392880; Selznick P., 1957, Le adership in istration:a sociological interpretation; Selznick P, 1996, I N SCI QUART, V41, P270, DOI 10.2307/2393719; Stinchcombe A L, 1965, HDB ORG, P14 2; Sultan R. G. M, 1974, Pricing in the electrical oligopoly Vol 1 Competition o r Collusion 26 0 2 1 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 08 2007 4 2 64 80 10.1590/S1807-7692200700 0200005 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22007000200005 J Grzybovski, Denize; Amâncio, Cristhiane Oliveira da Graça; Paço-Cunha, Elcemir Theory of imagery in studies of the change process BAR - Brazilian istration Review English research-article imagery; organizational studies; organizational change This art icle aims to demonstrate the analytical power of the imagery concept for an orga nizational analysis. The gaps in organizational studies justify building new ref erence pictures in the organizational culture, with imagery as a starting point, considering subjectivity as an object of the phenomenology investigation and im agery as an object of anthropology and sociology. The analytical perspective fol lows the sociology of the knowledge and, in this context, applications of anthro pology, general sociology, analytical and social psychologies are presented. The result is an organizational imagery accessed by the objectivity of the subjects , through the language, where the images attributed to the reality emerge. [Amâncio, Cristhiane Oliveira da Graça] Empresa Brasileira de Pesquisa Agropecuária, B razil; [Paço-Cunha, Elcemir] Universidade Federal de Juiz de Fora, Brazil; [Grzybo vski, Denize] Universidade de o Fundo, Brazil; [Paço-Cunha, Elcemir] Universid ade Federal de Minas Gerais, Brazil Grzybovski, Denize/H-5484-2013 Grzybovski, Denize/0000-0003-3798-1810 Aktouf O, 1993, O indivíduo na organização: di mensões esquecidas, P39; Altman E. C, 1995, Imagem e liderança: na sociedade, no gov erno, nas empresas e na mídia, V1, P77; Greenwood R, 1996, ACAD MANAGE REV, V21, P 1022, DOI 10.2307/259163; AVENS R., 1993, Imaginação é realidade; BACHELARD Gaston, 19 96, A poética do espaço; Baczko B, 1985, A imaginação social, V5; Ball K, 2000, ORGAN ST UD, V21, P539, DOI 10.1177/0170840600213003; BERGER P. L., 2002, A Construção Social da Realidade: Tratado de Sociologia do Conhecimento; Boonstra J. J., 1998, EURO PEAN J WORK ORG, V7, P97, DOI 10.1080/135943298398826; Bourdieu Pierre, 2001, O poder simbólico; BRITO M. J., 1996, Revista de istração Pública, P138; BROWN AD, 19 94, ORGAN STUD, V15, P861, DOI 10.1177/017084069401500605; Castoriadis C., 1999, O pensar complexo: Edgar Morin e a crise da modernidade, P35; Castoriadis C, 19 86, El campo de lo social histórico; Castoriadis C, 2000, A instituição imaginária da so ciedade, V52; Castoriadis C., 1996, Iniciativa Socialista; CLEGG S., 1992, Revis ta de istração de Empresas, V32, P69; DURAND G., 2002, As estruturas antropológic as do imaginário; DURAND Gilbert, 1994, L’imaginaire: Essai sur les sciences et la p hilosophie de l’image; Enriquez E, 1974, Imaginário social, recalcamento e repressão n as organizações; FOUCAULT Michel, 1987, Vigiar e punir: história da violência nas prisões;

Freitas ME., 2000, RAE-REV EMPRES, V40, P6; Hardy C, 1996, Handbook of Or ganization Studies; JUNG C. G., 1976, Tipos psicológicos; Lacan J, 1983, Seminário I : os escritos técnicos de Freud; Lacan J., 1985, O seminário, Livro 20: mais, ainda; Lapierre L, 1995, Imagem e liderança: na sociedade, no governo, nas empresas e na mídia, V1; Larçon J.-P, 1979, Structure de pouvoir et identité de l entreprise; MINAY O Maria C. S., 2001, Pesquisa social: teoria, método e criatividade; PAGÈS Max, 1987 , O poder nas organizações; Pfeffer J., 1981, RES ORGAN BEHAV, V3, P1; PIAGET Jean, 1975, A formação do símbolo na criança; Sartre J P, 1996, O imaginário: psicologia fenomen ológica da imaginação; Sartre J. P., 1964, A imaginação; Schein E. H, 1994, Organizational Dynamics, V22, P40; Senge P, 2001, O processo da estratégia, P213; SERVA M., 1997 , Rev. . Pública, V31, P108; Spink Mary Jane, 2000, Práticas discursivas e produção d e sentidos no cotidiano. Aproximações teóricas e metodológicas; Timothy J, 2001, Human R esource Development Quartely, V12, P247; Trindade L, 1997, O que é imaginário, V309; VAN MAANEN J., 1989, Cultura e poder nas organizações, P45; Weick K. E., 1996, HDB ORG STUD; 2002, Anais do; 1999, Anais do; 1993, Anais do 45 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em is tração Rio de Janeiro Rio de Janeiro 1807-7692 08 2007 4 2 81 94 10.1590/S1807-76922007000200006 Management SciELO B razil Business & Economics SCIELO:S1807-76922007000200006 J Leão, André Luiz M. de Souza; Mello, Sérgio C. Benício de The mean s-end approach to understanding customer values of a on-line newspaper BAR - Brazilian istration Review English research-article customer value research; means-end theory; laddering; on-line consumption Customer value is understood as one of the constructs that best explains consume r decision making. Its proposal is to understand how consumers translate product or service characteristics and consequences of use into personal self-relevant values. The means-end theory is a way of systematically thinking in this hierarc hical representation. The most commonly used method to achieve means-end chains is laddering. This theory and method were used to understand customer values of an important on-line Brazilian newspaper, which is an innovative approach, since on-line laddering is uncommon. The findings indicate that values related to goa ls of a personal nature are the most important ones. However, other values indic ate the increase of the public man pointing to an alternative vision of what is commonly thought of as the contemporary isolated and selfish human. Academic res earch could benefit from a broader understanding and use of the means-end theory and laddering on the Web. Future research for managerial practices is warranted in areas such as segmentation, satisfaction measuring and customer value reeval uation, in addition to copy tests. [Leão, André Luiz M. de Souza; Mello, Sérgio C. Benício de] Universidade Federal de Pernambuco, Brazil GUTMAN J, 1982, J MARKETING, V46, P60, DOI 10.2307/3203341; Olver JM, 2003, PERS INDIV DIFFER, V35, P109, DOI 10.1016/S0191-8869(02)00145-9; REYNOLDS TJ, 1984, J ADVERTISING RES, V24, P27; Woodruff RB, 1997, J ACAD MARKET SCI, V25, P139, DO I 10.1007/BF02894350; REYNOLDS TJ, 1988, J ADVERTISING RES, V28, P11; REYNOLDS T J, 1995, J ADVERTISING RES, V35, P9; GENGLER CE, 1995, J ADVERTISING RES, V35, P 19; KAHLE LR, 1986, J CONSUM RES, V13, P405, DOI 10.1086/209079; COPETTI C. L. P ., 2005, Valor para o cliente: análise de congruência sob a perspectiva do consumido r final e da comunicação; Dibley A., 2001, J CONSUMER BEHAV, V1, P77, DOI 10.1002/cb .55; Gengler CE, 1999, J PUBLIC POLICY MARK, V18, P172; Grunert K.G., 1995, EURO PEAN ADV CONSUME, V2, P366; Gutman Jonathan, 1981, ADV CONSUM RES, V8, P116; HUN T S.D., 1991, Modern marketing theory; Kamakura W. A., 1991, J CONSUM RES, V18, P208, DOI 10.1086/209253; KAMAKURA WA, 1992, J CONSUM RES, V19, P119, DOI 10.108 6/209291; Leão André Luiz Maranhão de Souza, 2003, Rev. . empres., V43, P22, DOI 10 .1590/S0034-75902003000300003; Lin C.-F., 2002, J TARGETING MEASUREM, V10, P339, DOI 10.1057/palgrave.jt.5740058; Mason R, 1995, European Advances in Consumer R esearch, V2, P78; Merriam S. B, 1998, Qualitative research and case study applic ations in education; MULVEY MS, 1994, ADV CONSUM RES, V21, P51; Perkins W. S., 1 988, ADV CONSUM RES, V15, P122; PETER J. Paul, 1999, Consumer behaviour and mark eting strategy; PRAKASH V, 1986, ADV CONSUM RES, V13, P215; REYNOLDS T. J., 2001 , Understanding consumer decision making: the means-end approach to marketing an d advertising strategy; REYNOLDS TJ, 1987, ADV CONSUM RES, V14, P109; Rokeach M.

, 1979, Understanding human values; Rokeach M., 1968, Beliefs, attitudes and val ues; Rokeach M., 1973, NATURE HUMAN VALUES; VALETTEFLORENCE P, 1991, J ADVERTISI NG RES, V31, P30; Vriens M., 2000, J MARKETING RES, V12, P4; WALKER BA, 1991, J BUS RES, V22, P111, DOI 10.1016/0148-2963(91)90045-Y; WOODRUFF R. B., 1996, Know Your Customer: new approaches to understanding customer value and satisfaction; Woodruff R. B, 1993, Survey of Business, V29, P33; 2001, Anais ...; 2005, Anais ; 2002, Anais...; 2004, Proceedings 38 1 3 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 04 2007 4 1 1 20 10.1590/S1807-76922007000100002 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922007000100002 J Machado-da-Silva, Clóvis L. Editorial BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 04 2007 4 1 I I 10.1590/S1807-76922007000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922007000100001 J Monaco, Felipe de Faria; Guimarães, Valeska Nahas Creativity and i nnovation in the context of team-work: an evaluation in the self-management cell s and quality control circles of Ambev S.C. Branch BAR - Brazilian istration Review English research-article creativi ty and innovation; team work; organizational changes; self-management cells; qua lity control circles This paper is about changes in t he business world. The main goal is to study the implications related to people s creativity expression owing to work organization in small groups in the Ambev S.C. branch. This is a qualitative study based on a case study. 21 self-manageme nt circles and 18 quality control circles in the organization were found. The se lf management circles are responsible for achieving the organizational main goal s and the quality control circles to bring best practices and new ideas. The res ult shows that quality control circles are more powerful than the self managemen t circles as a space to develop people creativity and organizational innovation. It is relevant to stress that in the CCQs there are more multidisciplinary and common purpose guided to a collective objective desired by all the of th e team. On the other hand, in the CGA´s there are more discipline to accept the co mmon tactics to people reach the objectives of the group and the corporative aim s. The conclusion is that the changes in the business environment make the small work group very important to a company s creativity and a fundamental strategy differentiation in the process of work organization in the context of the busine ss world. [Monaco, Felipe de Faria; Guimarães, Vales ka Nahas] Universidade Federal de Santa Catarina, Brazil Alencar E. L. S. de, 1995, Revista de istração de Empresas, V35, P60; Amabile T . M., 1998, HARVARD BUSINESS SEP, V76, P77; Amabile T. M, 1990, Innovation: a cr oss disciplinary perspective, P139; ARGYRIS C., 1992, Enfrentando defesas empres ariais: facilitando o aprendizado organizacional; BONO Edward de, 1994, Criativi dade levada a sério como gerar idéias produtivas através do pensamento lateral; Bruno L, 1990, O que é autonomia operária; Bruyne P., 1977, Dinâmica da pesquisa em ciências s ociais: os polos da prática metodológica; Galbraith J, 1995, Organizando para compet ir no futuro, pxix; Garcia R. M., 1980, REV EMPRESAS, V20, P71; Goleman D, 1 992, O espírito criativo; GUIMARÃES V. N, 1995, Novas Tecnologias de Produção de Base Mi croeletrônica e Democracia Industrial: estudo comparativo de casos na indústria mecâni ca de Santa Catarina. 1995; Hirata Helena, 1993, Sobre o "modelo" japonês; Isaksen S. G, 1990, Innovation: a cross disciplinary perspective, P167; King N., 1990, INNOVATION CREATIVIT, P81; Leite M. P. de, 1994, O mundo do trabalho: crise e mu dança no final do século, P563; MARX R, 1992, Revista de istração de Empresas, V32, P36; Maximiano A. C. A, 1986, Gerencia de trabalho de equipe; May R., 1975, A c oragem de Criar; Michelat G., 1987, Crítica metodológica, investigação social & enquete operária, P191; Muchielli R, 1980, O trabalho em equipe; NAKAJIMA S., 1989, Introd ução ao TPM: Total Productive Maintenance; Neves M. A. de, 1998, Sindicalismo e nego ciação coletiva nos anos 90, P329; Richardson R, 1999, Pesquisa social: métodos e técnic as; Ruas R, 1993, Sobre o "modelo" japonês: automatização, novas formas de organização e d

e relações de trabalho; RUAS R, 1997, São Paulo em Perspectiva, V11, P42; Salerno M. S , 1992, São Paulo em Perspectiva, V6, P100; SALERNO M. S., 1999, Projeto de organi zações integradas e flexíveis processos grupos e gestão democrática via espaços de comunicaçã egociação; Shiroma E. O, 1996, Gestão do Trabalho e Formação do Trabalhador, P39; TRIVIÑOS A . N. S., 1987, Introdução à pesquisa em ciências sociais: a pesquisa qualitativa em educ ação; Vergara S. C, 1997, Projetos e relatórios de pesquisa em istração; West M. A., 1990, INNOVATION CREATIVIT, P3; 2001, Círculos de controle da qualidade; 2001, Círcu los de gestão autônoma; 1994, Anais... 34 0 0 5 10 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 04 2007 4 1 21 34 10.1590/S1807-76922007000100003 Management SciELO Brazil Business & Econo mics SCIELO:S1807-76922007000100003 J Freitas, Carlos Alberto Sampaio de; Guimarães, Tomás de Aquino Isomorphism, institutionalization and legitimacy: operational auditing at the co urt of auditors BAR - Brazilian istration Review English research-article institutionalization; isomorphism; legitimacy; o perational auditing The aim of this paper is to veri fy the nature of the relationship between the concept of legitimacy and the phen omenon of institutionalization of operational auditing at the Court of Auditors in a context of institutional isomorphism. A documental examination was conducte d covering the period of 1987 to 2004 and 18 people involved in the aforemention ed activity at the Court of Auditors were interviewed. The results suggest that there is a relationship between isomorphism and legitimacy but only concerning o ne type of legitimacy. The phenomenon of isomorphism acts in the sense of checki ng cognitive legitimacy while other factors are at work which are connected to t he culture and institutional environment of the country, which interfere in the dimension of moral legitimacy, resulting in institutionalization of the activity at a secondary level in the analyzed organization. It was seen that the process of institutionalization, in this case, has a circular characteristic, in which the phases of innovation, diffusion, partial saturation and partial deinstitutio nalization follow one another cyclically, modifying the activity of operational auditing over time at the Court of Auditors. [Guimarães , Tomás de Aquino] Universidade de Brasília, Brazil; [Freitas, Carlos Alberto Sampai o de] Tribunal de Contas da União, Brazil Guimaraes, Tomas/0000-00 01-9261-2407 Lawrence TB, 2001, ACAD MANAGE REV, V26, P624, DOI 10.2307/35602 45; Araújo I. P. S. A., 2001, Introdução à auditoria operacional; BARROS Elizabeth F., 1 999, Auditoria de desempenho nos tribunais de contas estaduais brasileiros: uma pesquisa exploratória; Berger P., 2003, A construção social da realidade: tratado de s ociologia do conhecimento; DiMaggio Paul J., 1991, The New Institutionalism in O rganizational Analysis; Hannan Michael T., 1977, American Journal of Sociology, V82, P929; Jepperson R.L., 1991, The New Institutionalism in Organizational Anal ysis; Lonsdale J., 2000, Developments in value-for-money audit methods: impacts and implications, V66, P73; MACHADO-DA-SILVA C. L., 2003, Organizações, instituições e p oder no Brasil; MACHADO-DA-SILVA C. L., 2000, Estudos organizacionais: novas per spectivas na istração de empresas (uma coletânea Luso-Brasileira); MEDEIROS P. H. R., 2004, Governo eletrônico no Brasil: aspectos institucionais e reflexos na gov ernança; MEYER J. W., 1991, The new institutionalism in organizational analysis 63 -83; PFEFFER J., 1978, The external control of organizations : a resource depend ence perspective; POLLITT C., 2000, Public Management Reform; Powell Walter, 199 1, The new institutionalism in organizational analysis; SCOTT W. R., 1991, The n ew institutionalism in organizational analysis; Scott W. R., 2001, Institutions and organizations; SCOTT W. Richard, 1994, Institutional environments and organi zations: structural complexity and individualism; SCOTT W.R., 1995, Organization s, rational, natural and open systems; SUCHMAN MC, 1995, ACAD MANAGE REV, V20, P 571, DOI 10.2307/258788; VIEIRA M. M. F, 2004, Pesquisa Qualitativa em istr ação; Yin R. K., 2001, Estudo de caso: planejamento e método; ZUCKER L. G., 1991, The New Institutionalism in Organizational Analysis; 1993, Anais...; 1997, [No title captured]; 1995, Normas de Auditoria da Intosai: Tribunal de Contas da União, Tra ns.; 2002, Anais... 27 1 1 2 4 ANPAD - Associação N acional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro

1807-7692 04 2007 4 1 35 50 10.1590/S1807-76 922007000100004 Management SciELO Brazil Business & Economics SCIELO:S 1807-76922007000100004 J Queiroz, Marco Aurélio Lima de; Vasconcelos, Flávio Carvalho de; Goldszmidt, Rafael Guilherme Burstein Economic rents and legitimacy: incorpora ting elements of organizational analysis institutional theory to the field of bu siness strategy BAR - Brazilian istration Review English research-article strategy; institutional theory; legitimacy; inst itutional strategy Are sources of economic rent, as defined by the prevalent business strategy paradigm, sufficient to attain and m aintain superior returns? The perspective developed within the conceptual framew ork of the Institutional Theory may offer managers a contribution towards unders tanding the strategy process and its potentialities, particularly by stressing t he leading role played by legitimacy, the influence of many institutional sphere s, the isomorphic pressures, ceremonial behavior and decoupling, among other ele ments, that mainstream business strategy fails to address directly, but which ma y have a significant effect on firm performance. We advance that these elements must be ed for in the pursuit and acquisition of economic rents, even if the ability to articulate them purposefully is constrained by rationality, agenc y conditions and the manager s social embeddedness. [Vasconcelos, Flávio Carvalho de] Fundação Getúlio Vargas, Brazil; [Goldszmidt, Rafael G uilherme Burstein] Fundação Getúlio Vargas, Brazil; [Queiroz, Marco Aurélio Lima de] Fun dação Getúlio Vargas, Brazil ALDRICH HE, 1994, ACAD MANAGE RE V, V19, P645, DOI 10.2307/258740; Abrahamson E, 1996, ACAD MANAGE REV, V21, P254 , DOI 10.5465/AMR.1996.9602161572; Mason ES, 1939, AM ECON REV, V29, P61; Ashfor th BE, 1990, ORGAN SCI, V1, P177, DOI 10.1287/orsc.1.2.177; Lawrence TB, 1999, J MANAGE, V25, P161, DOI 10.1177/014920639902500203; Lounsbury M, 2001, STRATEGIC MANAGE J, V22, P545, DOI 10.1002/smj.188; Teece DJ, 1997, STRATEGIC MANAGE J, V 18, P509, DOI 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; Sh erer PD, 2002, ACAD MANAGE J, V45, P102, DOI 10.2307/3069287; Ghemawat P, 2002, BUS HIST REV, V76, P37, DOI 10.2307/4127751; Peng MW, 2003, ACAD MANAGE REV, V28 , P275, DOI 10.5465/AMR.2003.9416341; MEYER JW, 1977, AM J SOCIOL, V83, P340, DO I 10.1086/226550; SEWELL WH, 1992, AM J SOCIOL, V98, P1; Lawrence TB, 2001, ACAD MANAGE REV, V26, P624, DOI 10.2307/3560245; MARCH JG, 1978, BELL J ECON, V9, P5 87, DOI 10.2307/3003600; MINTZBERG H, 1990, STRATEGIC MANAGE J, V11, P171, DOI 1 0.1002/smj.4250110302; Pozzebon M, 2004, J MANAGE STUD, V41, P247, DOI 10.1111/j .1467-6486.2004.00431.x; Coase RH, 1937, ECONOMICA-NEW SER, V4, P386, DOI 10.111 1/j.1468-0335.1937.tb00002.x; Beckert J, 1999, ORGAN STUD, V20, P777, DOI 10.117 7/0170840699205004; ELSBACH KD, 1992, ACAD MANAGE J, V35, P699, DOI 10.2307/2563 13; Seo MG, 2002, ACAD MANAGE REV, V27, P222, DOI 10.5465/AMR.2002.6588004; RUME LT RP, 1991, STRATEGIC MANAGE J, V12, P5, DOI 10.1002/smj.4250121003; Wood T, 20 02, ACAD MANAGE EXEC, V16, P18; Stone MM, 1996, STRATEGIC MANAGE J, V17, P633, D OI 10.1002/(SICI)1097-0266(199610)17:8<633::AID-SMJ837>3.0.CO;2-6; MINTZBERG H, 1978, MANAGE SCI, V24, P934, DOI 10.1287/mnsc.24.9.934; DIERICKX I, 1989, MANAGE SCI, V35, P1504, DOI 10.1287/mnsc.35.12.1504; Argyris C., 1978, Organizational learning: a theory of action perspective; Bain J., 1956, Barriers to new competi tion; BARNEY JB, 1986, ACAD MANAGE REV, V11, P656, DOI 10.2307/258317; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/014920639101700108; Barney J. B., 1986, M anagement Science, V32, DOI 10.1287/mnsc.32.10.1231; Berger P. L., 1998, A const rução social da realidade; Boyd BK, 2005, STRATEGIC MANAGE J, V26, P841, DOI 10.1002 /smj.477; CAVES RE, 1977, Q J ECON, V91, P241, DOI 10.2307/1885416; CAVES RE, 19 80, J ECON LIT, V18, P64; Chandler A. D., 1962, STRATEGY STRUCTURE; CONNER KR, 1 991, J MANAGE, V17, P121, DOI 10.1177/014920639101700109; Crubellate João Marcelo, 2004, Rev. . contemp., V8, P37, DOI 10.1590/S1415-65552004000500004; DiMaggi o P. J., 1988, I PATTERNS ORG CULTU, P3; DIMAGGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; GIDDENS A., 1989, A constituição da sociedade; GRANOVETTE R M, 1985, AM J SOCIOL, V91, P481, DOI 10.1086/228311; JACOBY SM, 1990, IND RELA T, V29, P316, DOI 10.1111/j.1468-232X.1990.tb00757.x; Katz D, 1966, The social p sychology of organizations; Machado-da-Silva Clóvis L., 2005, Rev. . contemp., V9, P9, DOI 10.1590/S1415-65552005000500002; Mintzberg H, 1998, Strategy Safari:

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2005000500002; MACHADO-DA-SILVA Clóvis L, 1999, istração contemporânea: perspectiva s estratégicas, P27; MATURANA H., 2002, De máquinas e seres vivos; Munch R, 1999, Te oria social hoje, P175; OLIVER C, 1991, ACAD MANAGE REV, V16, P145, DOI 10.2307/ 258610; Parsons T., 1951, SOCIAL SYSTEM; Paterson J, 1997, THEOR CULT SOC, V14, P37, DOI 10.1177/026327697014001002; Scott W. R., 2001, Institutions and organiz ations; Scott W. R., 1994, I ENV ORG STRUCTURAL, P81; Scott W. R., 1995, I CONST RUCTION ORG, pxi; Scott W. Richard., 1994, I ENV ORG STRUCTURAL, P55; Selznick P , 1957, Leadership in istration; Selznick P, 1966, istrative Science Q uarterly, V41, P270; Selznick P., 1966, TVA GRASS ROOTS, V2nd; SIMON Herbert, 19 70, Comportamento istrativo; Tolbert P., 1996, HDB ORG STUDIES, P175; TOLBE RT PS, 1983, SCI QUART, V28, P22, DOI 10.2307/2392383; Weick K., 1969, PSY CHOL ORG; Zucker L. G, 1991, NEW I ORG ANAL, P83 37 1 1 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 04 2007 4 1 66 81 10.1590/S1807-76922007000100006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922007000100006 J Gonçalves, André Ribeiro; Quintella, Rogério H. The role of inte rnal and external factors in the performance of Brazilian companies and its evol ution between 1990 and 2003 BAR - Brazilian ist ration Review English research-article strategy; performance; return ov er assets; Brazilian companies This work studies the va riance of the return over assets (ROA) of 1,664 Brazilian organizations between 1996 and 2003. This variance is divided into in factors associated with differen ces between business units, imdustries and economic conditions. The model is als o calculated dividing the overall period into four year intervals so as to follo w the evolution of the factors over the years. Results show that the main source of the variation in the performance can be attributed to differences among comp anies. The weight of this element increases over time. Surprisingly, considering the many and frequent crises suffered in the last couple of years, the role of the economic climate is slight and similar to that found by other authors for th e American market. [Gonçalves, André Ribeiro; Quintella , Rogério H.] Universidade Federal da Bahia, Brazil Wiggins RR, 2002, ORGAN SCI, V13, P82, DOI 10.1287/orsc.13.1.81.542; McGahan AM, 2002, MANAGE SCI, V48, P834, DOI 10.1287/mnsc.48.7.834.2816; McGahan AM, 1999, REV ECON STAT, V81, P143, DOI 10.1162/003465399767923890; Chang SJ, 2000, STRATE GIC MANAGE J, V21, P739, DOI 10.1002/1097-0266(200007)21:7<739::AID-SMJ117>3.3.C O;2-H; McNamara G, 2003, STRATEGIC MANAGE J, V24, P261, DOI 10.1002/smj.295; War ing GF, 1996, AM ECON REV, V86, P1253; Khanna T, 2001, STRATEGIC MANAGE J, V22, P45, DOI 10.1002/1097-0266(200101)22:1<45::AID-SMJ147>3.3.CO;2-6; Hoskisson RE, 1999, J MANAGE, V25, P417, DOI 10.1177/014920639902500307; FISHER FM, 1983, AM E CON REV, V73, P82; MUELLER DC, 1977, ECONOMICA, V44, P369, DOI 10.2307/2553570; Hawawini G, 2003, STRATEGIC MANAGE J, V24, P1, DOI 10.1002/smj.278; AMIT R, 1993 , STRATEGIC MANAGE J, V14, P33, DOI 10.1002/smj.4250140105; Barney JB, 2001, J M ANAGE, V27, P643, DOI 10.1177/014920630102700602; Bonn I, 2000, J ORGAN CHANGE M ANAG, V13, P32, DOI 10.1108/09534810010371341; Carvalho M. A. S., 2001, Privatiz ação, dívida e déficit públicos no Brasil; Chang S. J, 2002, Strategic Management Journal, V23, P263; Collins C. C, 2000, Feitas para durar: práticas bemsucedidas de empres as visionárias; COLLIS DJ, 1991, STRATEGIC MANAGE J, V12, P49, DOI 10.1002/smj.425 0120906; Dean A, 2000, Design and analysis of experiments; Eriksen B, 2003, J BU S RES, V56, P191, DOI 10.1016/S0148-2963(01)00220-X; Fahy J, 1999, Strategic Mar keting and the Resource Based View of the Firm; FURMAN J., 2000, Does industry m atter differently in different places?: A comparison of industry, corporate pare nt and business segment effects in four OECD countries; Geroski P, 1990, Barrier s to entry and strategic competition; González-Fidalgo E, 2003, How much do strate gic groups matter?: Seção teses de doutorado; GRANT RM, 1991, CALIF MANAGE REV, V33, P114; GUJARATI D. N., 2000, ECONOMETRIA BASICA; Iudicibus S, 2000, Curso de con tabilidade para não contadores, P155; JACOBSEN R, 1988, STRATEGIC MANAGE J, V9, P4 15, DOI 10.1002/smj.4250090503; KESSIDES IN, 1986, REV ECON STAT, V68, P84, DOI 10.2307/1924931; Langlois Richard, 2003, MANAGERIAL DECISION, V24, P283, DOI 10. 1002/mde.1121; Martin A, 1999, Entry, exit and productivity growth in Spnish man

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2 3 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2006 3 2 32 56 10.1590/S1807-76922006000200004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922006000200004 J Kirschbaum, Charles Organizational design for institutional change: the case of MPB Festivals, 1960 to 1968 BAR - Br azilian istration Review English research-article neo-institutiona lism; organizational fields; organizational theory; sociology of arts; music ind ustry A central concern in neo-institutional research is the genesis of new organizational fields. This article explores the emergence of the MPB (Brazilian Popular Music) field in tandem with the organization of m usic festivals in the sixties. The festivals were instrumental in combining musi cians, critics and the audience in a forum relatively buffered from the music in dustry influence. This interaction ed the introduction and diffusion of n ew influences in the popular music field, and at the same time, it consecrated t he category MPB as a high-brow art form. The festivals design provoked two unin tended consequences: the conflict between musicians and the audience, and betwee n musicians and the jury. While several musicians strived to conquer autonomy fo r their creative activity, the audience claimed its supremacy. As a result, musi cians exerted pressure on the jury to buffer the aesthetical criteria from the a udience. It concludes with a critical appraisal of the role of festivals in the evolution of the MPB field. [Kirschbaum, Charles] Ce ntro Universitário da FEI, Brazil Abbott A., 1988, SYSTEM PROFESSIONS E, P86; BECKER HS, 1974, AM SOCIOL REV, V39, P767, DOI 10.2307/20941 51; Anand N, 2004, ACAD MANAGE J, V47, P59; DANTO A, 1964, J PHILOS, V61, P571, DOI 10.2307/2022937; Schmutz V, 2005, AM BEHAV SCI, V48, P1510, DOI 10.1177/0002 764205276617; Becker H. S., 1982, ART WORLDS; Bourdieu P, 1992, INVITATION REFLE XIVE, P61; Bourdieu Pierre, 1993, FIELD CULTURAL PRODU, P74; BURT RS, 1987, AM J SOCIOL, V92, P1287, DOI 10.1086/228667; CALADO C, 1997, Tropicália: a história de u ma revolução musical; COLLINS R, 1980, AM SOCIOL REV, V45, P925, DOI 10.2307/2094910 ; Collins R, 2000, PHILOS SOC SCI, V30, P157; Collins R., 2004, Interaction ritu al chains; Coser L. A, 1966, The functions of social conflict; DiMaggio P, 2000, POETICS, V28, P107, DOI 10.1016/S0304-422X(00)00017-6; DIMAGGIO P, 1977, J POP CULT, V11, P436, DOI 10.1111/j.0022-3840.1977.00436.x; DiMaggio P., 1991, NEW I ORG ANAL, P267; DIMAGGIO P, 1987, AM SOCIOL REV, V52, P440, DOI 10.2307/2095290; DIMAGGIO P, 1982, MEDIA CULT SOC, V4, P33, DOI 10.1177/016344378200400104; DIMA GGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; Douglas Mary, 1986 , How Institutions Think; DURKHEIM ÉMILE, 1915, The Elementary Forms of the Religi ous Life; FIGUEIREDO Argelina Cheibub., 1993, Democracia ou reformas? Alternativ as democráticas à crise política: 1961-1964; FLIGSTEIN N., 2001, The architecture of m arkets: an economic sociology of capitalist societies; GALASKIEWICZ J, 1989, IN SCI QUART, V34, P454, DOI 10.2307/2393153; Goffman E, 1967, Interactional rit ual essays on face-to-face behavior; Greenfeld L, 1989, Different worlds: a soci ological study of taste, choice and success in art; Hirsch PM, 2001, SOCIOLOGY O F ECONOMIC LIFE, SECOND EDITION, P287; McAdam Doug, 2005, SOCIAL MOVEMENTS ORG, P4, DOI 10.1017/CBO9780511791000.003; Mello Z. H, 2003, A era dos Festivais: uma parábola; Melly G, 1989, Revolt into style: pop arts in the 50s and 60s; MEYER J. W., 1991, The new institutionalism in organizational analysis 63-83; MOUZELIS N icos, 1995, Sociological Theory: What Went Wrong? Diagnosis and Remedies; Perron e C. A, 1989, Masters of contemporary brazilian song: MPB 1965-1985; Rawls A. W, 1989, Sociological Theory, V7, P124, DOI 10.2307/202069; Ribeiro S, 2003, Prepa re o seu coração; Schwarz Roberto, 1992, Misplaced ideas: essays on Brazilian cultur e; SIMMEL Georg, 1955, Conflict and the web of group-affiliations; Treece D, 199 7, Guns and roses: bossa nova and Brazil s music of popular protest, 1958-68, V1 6; Veloso Caetano, 1997, VERDADE TROPICAL; WEICK K., 1969, The Social Psychology of Organization; 1983, Vigu Especial, V5, P4 42 2 2 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 12 2006 3 2 57 67 10.1590/S1807-76922006000200005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922006000200005

J Alves, Mário Aquino; Koga, Natália Massaco Brazilian nonprofit orga nizations and the new legal framework: an institutional perspective BAR - Brazilian istration Review English research-article institut ional theory; nonprofit sector; organization inertia The purpose of this study is to understand the impact of the new Brazilian legis lation regulating partnerships between the State and Civil Society (Nonprofit) O rganizations between 1999 and 2002. The ing of Law No. 9790/99 - known as th e Nonprofit Law - created the legal concept of Organizações da Sociedade Civil de In teresse Público - OSCIPs (Public Interest Civil Society Organizations). Based on a n exploratory survey, this study, using the Institutional Theory, allowed the an alysis of how older organizations (NGOs and traditional social benefit organizat ions) resisted to the adoption of the OSCIP standard due to organizational inert ia, while acceptance of the model was greater among younger organizations, in a clear coercive and normative isomorphic development. [Koga, Natália Massaco] Escola Nacional de istração Pública, Brazil; [Alves, Mário Aq uino] Fundação Getúlio Vargas, Brazil ALVES M. A., 2002, Terce iro Setor: o dialogismo polêmico; Abrahamson E, 1996, ACAD MANAGE REV, V21, P254, DOI 10.5465/AMR.1996.9602161572; MEYER JW, 1977, AM J SOCIOL, V83, P340, DOI 10. 1086/226550; BOURDIEU P., 1996, Razões práticas : sobre a teoria da ação; CALDAS Miguel P., 1999, Transformação e realidade organizacional uma perspectiva brasileira; DiMag gio P., 1991, NEW I ORG ANAL, P267; DiMaggio P., 1991, NEW I ORG ANAL, P63; FERN ANDES R.C., 1994, Privado porém público; Ferrarezi E, 2001, O novo marco legal do te rceiro setor no Brasil; HANNAN MT, 1984, AM SOCIOL REV, V49, P149, DOI 10.2307/2 095567; LANDIM Leilah, 1993, Para Além do Mercado e do Estado? Filantropia e Cidad ania no Brasil; Milofsky C, 1977, Nonprofit and Voluntary Sector Quarterly, V26, P109; Monzoni Neto M. P, 2001, Caçadores de renda: uma investigação sobre a teoria do rent seeking; Powell W.W., 1991, NEW I ORG ANAL, P63; Scott W. R., 1991, NEW I ORG ANAL, P108; Selznick P, 1949, TVA GRASSROOTS; Selznick P, 1984, Leadership i n istration: a sociological interpretation; Selznick P, 1996, SCI QUA RT, V41, P270, DOI 10.2307/2393719; Simon H., 1958, ORGANIZATIONS; Stinchcombe A L, 1965, HDB ORG, P142; STRANG D, 1993, THEOR SOC, V22, P487, DOI 10.1007/BF009 93595; TOLBERT P., 1999, Handbook de estudos organizacionais; Tolbert P., 1996, HDB ORG STUDIES, P175; Zucker L. G, 1991, NEW I ORG ANAL, P83; 2001, Anais ...; 2001, [No title captured]; 1997, 6º Rodada de Interlocução Política do Conselho da Comun idade Solidária; 1999, Anais...; 2002, Anais...; 2003, [No title captured]; 2001, Brazilian Association of Fundraisers; 2000, Anais... 32 1 2 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2006 3 2 68 83 10.1590/S1807-76922006000200006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922006000200006 J Machado-da-Silva, Clóvis L. Editorial BAR - Brazilian istration Review English editorial 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2006 3 1 I I 10.1590/S1807-76922006000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922006000100001 J Rezende, Sérgio Fernando Loureiro Multinationals and interdependen ce in internationalisation processes BAR - Brazilian istration Review English research-article internationalization; mu ltinationals; interdependence This article deals with interdependence and the internationalisation process of multinationals (MNCs); a topic that has received scarce attention in the literature (e.g. Bell & Young, 1998; Holm et al., 1995). By reviewing the literature on behavioural models of i nternationalisation, initially, the article suggests that MNCs should be regarde d as loosely coupled systems in which independence and interdependence of operat ions shape how MNCs evolve and organise activities across borders. Subsequently, the article models the internationalisation process of MNCs by highlighting thr ee dimensions that characterise their pattern of evolution - uniformity, directi on and rhythm, and lays out three hypotheses on the relationship between these d imensions and interdependence. The direction of the relationship is suggested to

be negative, i.e., other things being equal, interdependence is negatively rela ted to uniformity, direction and the rhythm of the internationalisation processe s. The article concludes by claiming that the internationalisation of MNCs resul ts from an intricate combination of independent, yet interdependent, internation alisation processes that evolve in various spatial and temporal contexts within the MNC network. [Rezende, Sérgio Fernando Loureiro ] Fundação Dom Cabral, Brazil; [Rezende, Sérgio Fernando Loureiro] Pontifícia Universida de Católica de Minas Gerais, Brazil Aaharoni Y, 1966 , The foreign investment decision process; Andersen O., 1997, MANAGE INT REV, V3 7, P27; ANDERSEN O, 1993, J INT BUS STUD, V24, P209, DOI 10.1057/palgrave.jibs.8 490230; Vermeulen F, 2002, STRATEGIC MANAGE J, V23, P637, DOI 10.1002/smj.243; G UPTA AK, 1991, ACAD MANAGE REV, V16, P768, DOI 10.5465/AMR.1991.4279628; Birkins haw J, 1996, J INT BUS STUD, V27, P467, DOI 10.1057/palgrave.jibs.8490845; SULLI VAN D, 1990, MANAGE INT REV, V30, P19; Birkinshaw J, 1997, STRATEGIC MANAGE J, V 18, P207, DOI 10.1002/(SICI)1097-0266(199703)18:3<207::AID-SMJ864>3.3.CO;2-H; Ma honey J, 2000, THEOR SOC, V29, P507, DOI 10.1023/A:1007113830879; O Donnell SW, 2000, STRATEGIC MANAGE J, V21, P525, DOI 10.1002/(SICI)1097-0266(200005)21:5<525 ::AID-SMJ104>3.0.CO;2-Q; Eriksson K, 1997, J INT BUS STUD, V28, P337, DOI 10.105 7/palgrave.jibs.8490104; Mudambi R, 2004, J INT BUS STUD, V35, P385, DOI 10.1057 /palgrave.jibs.8400093; Chang SJ, 2001, STRATEGIC MANAGE J, V22, P747, DOI 10.10 02/smj.168; Jones MV, 2005, J INT BUS STUD, V36, P284, DOI 10.1057/palgrave.jibs .8400138; Kogut B, 2003, J INT BUS STUD, V34, P505, DOI 10.1057/palgrave.jibs.84 00066; Araujo L., 2003, INT BUSINESS REV, V12, P719, DOI 10.1016/j.ibusrev.2003. 09.004; Banerji K, 1996, J INT BUS STUD, V27, P89, DOI 10.1057/palgrave.jibs.849 0126; Bartlett C, 1986, Harvard Business Review, V86, P87; GHOSHAL S, 1990, ACAD MANAGE REV, V15, P603, DOI 10.2307/258684; Bell J., 1998, INT PROCESS CONTEXT, P5; Benito G, 1992, Journal of International Business Studies, V24, P461; Benito G., 1997, MANAGE INT REV, V37, P7; BIRKINSHAW J., 1998, MULTINATIONAL CORPOR, P 1; BJORKMAN I., 2000, INT STUDIES MANAGEME, V30, P6; Blomstermo A., 2003, LEARNI NG INT PROCESS, P175; Blomstermo A, 2003, LEARNING INT PROCESS, P16; Buckley P. J., 2002, CRIT PERSPECT, P229; Calof J. L., 1995, INT BUSINESS REV, V4, P115, DO I DOI 10.1016/0969-5931(95)00001-G; CALOF JL, 1995, J SMALL BUS MANAGE, V33, P71 ; Casson M., 1994, EC INT INVESTMENT, P14; CHANG SJ, 1995, ACAD MANAGE J, V38, P 383, DOI 10.2307/256685; Chang SJ, 1998, J MANAGE STUD, V35, P797, DOI 10.1111/1 467-6486.00120; Chang S., 1998, Multinational corporate evolution and subsidiary development, P299; COHEN WM, 1990, SCI QUART, V35, P128, DOI 10.2307/2393 553; Cyert R. M, 1963, A behavioral theory of the firm; Easton G., 1992, IND NET WORKS NEW VIE, P89; Eriksson K., 2000, MANAGE INT REV, V40, P307; Fonfara K, 199 0, International Marketing Review, V7, P86; Forsgren M, 1989, Managing the inter nationalization process: the Swedish case; Forsgren M., 1992, EUROPE MULTINATION AL, P235; Forsgren M., 1992, SCANDINAVIAN INT BUS, V1, P41, DOI [10.1016/0962-92 62(92)90010-4, DOI 10.1016/0962-9262(92)90010-4]; Forsgren M., 2002, INT BUSINES S REV, V11, P257, DOI DOI 10.1016/S0969-5931(01)00060-9; Grael I, 1988, Gerência d e Exportação no Brasil; HADLEY R. D., 2003, INT BUSINESS REV, V12, P697, DOI DOI 10. 1016/J.IBUSREV.2003.01.001; Havila V., 2002, Critical Perspectives on Internatio nalisation; HEDLUND G, 1986, HUM RESOURCE MANAGE, V25, P9, DOI 10.1002/hrm.39302 50103; Hedlund G, 1993, The internationalization of the firm: a reader, P106; He dlund G., 1993, ORG THEORY MULTINATI, P211; Hohenthal J, 2003, INT BUSINESS REV, V12, P659, DOI 10.1016/j.ibusrev.2003.06.001; Holm U., 1995, INT STUDIES MANAGE ME, V25, P97; JARILLO JC, 1991, ADV SER MANAGE, V15, P283; Johanson J., 2003, LE ARNING INT PROCESS, P3; Johanson J., 2002, INT BUSINESS REV, V11, P253, DOI 10.1 016/S0969-5931(01)00059-2; Johanson Jan, 1990, INT MARKET REV, V7, P11, DOI DOI 10.1108/02651339010137414; Juul M, 1987, Management International Review, V27, P 9; Khurana A, 1998, J OPER MANAG, V16, P215, DOI 10.1016/S0272-6963(97)00039-9; Kogut B., 1990, MANAGING GLOBAL FIRM, P47; KOGUT B, 1993, J INT BUS STUD, V24, P 625, DOI 10.1057/palgrave.jibs.8490248; Loasby BJ, 2002, RES POLICY, V31, P1227, DOI 10.1016/S0048-7333(02)00060-4; Lord MD, 2000, J INT BUS STUD, V31, P573, DO I 10.1057/palgrave.jibs.8490923; MATTSSON L.-G., 1988, STRATEGIES GLOBAL CO, P28 7; Mattsson L.-G., 1998, DYNAMIC FIRM, P242; MELIN L, 1992, STRATEGIC MANAGE J, V13, P99, DOI 10.1002/smj.4250130908; Oesterle M., 1997, MANAGE INT REV, V37, P1

25; Oh D., 1998, ASIA PACIFIC J MANAG, V15, P185, DOI 10.1023/A:1015437530673; O RTON JD, 1990, ACAD MANAGE REV, V15, P203, DOI 10.2307/258154; Oviatt B. M., 199 7, MANAGE INT REV, V37, P85; Pedersen T., 1998, INT BUSINESS REV, V7, P483, DOI 10.1016/S0969-5931(98)00012-2; Petersen B., 1997, NATURE INT FIRM, P117; Pierson Pail, 2004, Politics in Time: History, Institutions and Social Analysis; Porter M. E., 1986, COMPETITION GLOBAL I, P15; Rezende S, 2005, Os desafios dos mercad os externos: teoria e prática na internacionalização da firma; Rocha A, 2002, A intern ationalização das empresas brasileiras: estudos de gestão internacional, P63; Rocha A, Os desafios dos mercados externos: teoria e prática na internacionalização da firma; Sharma D.D., 2003, INT BUSINESS REV, V12, P739, DOI DOI 10.1016/J.IBUSREV.2003.0 5.002; Turnbull P, 1986, Research in international marketing, ppp162; JOHANSON J , 1977, J INT BUS STUD, V8, P23, DOI 10.1057/palgrave.jibs.8490676; Weick K, 199 5, The social psychology of organizing; JOHANSON J, 1975, J MANAGE STUD, V12, P3 05, DOI 10.1111/j.1467-6486.1975.tb00514.x; WELCH LS, 1988, J GEN MANAGE, V14, P 34; Zahra SA, 2005, INT BUS REV, V14, P129, DOI 10.1016/j.ibusrev.2004.04.005; Z ander I., 1997, NATURE INT FIRM NORD, P89 82 1 1 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 06 2006 3 1 1 16 10.1590/S1807-76922006000100002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922006000100002 J Vieira, Luciana Marques The role of food standards in internatio nal trade: assessing the brazilian beef chain BAR - Br azilian istration Review English research-article food standards; global chains; international trade; case studies The purpose of this paper is to identify how Brazilian beef managers have respon ded to a rapid expansion and intensification of standards for beef exports. This issue relates to how some Brazilian beef exporters are strategically reposition ing themselves in the supply chains. The literature of this study reviews global chain governance and international standards. The method uses case studies cons isting of six medium and large scale beef exporters who export fresh beef to the European Union. The main findings describe the kinds of governance that stimula te upgrading and transferral of the best practices and, consequently, full compl iance with mandatory standards. This study suggests that standards do matter for companies trying to increase international competitiveness. These results contr ibute an understanding of the Brazilian beef chain, and also of other supply cha ins coping with demanding and changing international markets. Managerial implica tions show the challenges facing Brazilian beef exporters in their efforts to su stain exports to the European Union and how they are using chain governance to i mprove their compliance with international standards and increase competitivenes s. [Vieira, Luciana Marques] Universidade do Vale d o Rio dos Sinos, Brazil Aguiar D. R. D., 2002, Agribusin ess (New York), V18, P145, DOI 10.1002/agr.10013.abs; Griffith DA, 2005, J INT B US STUD, V36, P254, DOI 10.1057/palgrave.jibs.8400131; Gereffi G, 1999, J INT EC ON, V48, P37, DOI 10.1016/S0022-1996(98)00075-0; [Anonymous], 1998, SUPPLY CHAIN MANAG, DOI 10.1108/13598549810244296; Zylbersztajn D, 2003, SUPPLY CHAIN MANAG, V8, P155, DOI 10.1108/13598540310468751; Dolan C, 2000, J DEV STUD, V37, P147, DOI 10.1080/713600072; Raikes P, 2000, ECON SOC, V29, P390; Henson S, 2001, WORL D DEV, V29, P85, DOI 10.1016/S0305-750X(00)00085-1; Caswell J.A, 2003, Food safe ty in food security and food trade; Donovan J. A., 2001, Review of Agricultural Economics, V23, P163, DOI 10.1111/1058-7195.00052; Farina EMMQ, 2000, AM J AGR E CON, V82, P1170, DOI 10.1111/0002-9092.00116; Gereffi Gary, 1994, Commodity Chai ns and Global Capitalism; Hayes D. J, 2002, Choices, V17, P6; Henson S, 2005, Th e WTO and technical barriers to trade; Jaffee Steve, 2004, Standards and Agro-Fo od Exports from Developing Countries: Rebalancing the Debate; Jank M. S, 2001, I nternational Food And Agribusiness Management Review, V2, P359; Kaplinsky Raphae l, 2000, Spreading the Gains from Globalization: What can be Learned from Value Chain Analysis?, V110; Larson A, 1992, istrative Science Quarterly, V37, P7 6; Masakure O, 2004, Dynamics in chains and networks; Michels I, 2001, Cadeia pr odutiva da carne bovina de Mato Grosso do Sul; Miles MB, 1994, Qualitative data analysis: A sourcebook of new methods; Raynaud E, 2002, Organizational forms and

quality strategies in the european agrofood sectors: general synthesis (Rapport pour la commission européenne, project FAIR PL 98-4404); Reardon T., 2001, INT FO OD AGR MANAGEM, V4, P413, DOI 10.1016/S1096-7508(02)00067-8; Reardon T., 2001, I NT FOOD AGRIBUS MAN, V2, P421, DOI DOI 10.1016/J.WORLDDEV.2007.02.014; Silva C. A. B, 2000, Estudo sobre a eficiência econômica e competitividade da cadeia agroindu strial da pecuária de corte no Brasil; Sterns J. A., 1998, INT FOOD AGRIBUSINES, V 1, P311, DOI 10.1016/S1096-7508(99)80002-0; Westgren R., 1998, Agribusiness (New York), V14, P415; Yin R. C., 1994, CASE STUDY RESEARCH; 2002, [No title capture d]; 2001, Proceedings of the; 2003, Proceedings of the; 2004, Anais do 32 0 0 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2006 3 1 17 30 10.1590/S1807-76922006000100003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922006000100003 J Segatto-Mendes, Andréa Paula; Mendes, Nathan University-indus try technological cooperation for energy efficiency: a case study BAR - Brazilian istration Review English research-article technolo gical innovation; cooperation between university and company; energy efficiency The central aim of this article is to demonstrate the development and characteri stics of an inter-institutional relationship with a view to perfecting existing technology in reducing the consumption of energy in household refrigerators and also to show the adequacy of the case studied for the most recent preconceived i deas concerning the development of Etzkowitz s Triple Helix. The study refers to the technological cooperation between universities and industries and the prese ntation of a successful experience in which the t action of individual insti tutions led to technological gains for both parties. The data was collected from individual in depth interviews with the research coordinators at the both compa ny and the university. The results obtained showed not only the efficiency of th e t research but also the success of the cooperation and the identification of the practice of new positions raised in recent studies. Thus, by studying the experience of these institutions in technological cooperation, we can see that the productivity and efficiency of the cooperation between the university and th e company open up possibilities for contributing to the technological developmen t of the country. [Mendes, Nathan] Pontifícia Univer sidade Católica do Paraná, Brazil; [Segatto-Mendes, Andréa Paula] Universidade Federal do Paraná, Brazil Segatto, Andréa Paula/0000-0002-8903-9256 Etzkowitz H, 2003, RES POLICY, V32, P109, DOI 10.1016/S0048-7333(02)00009-4; Sut z J, 2000, RES POLICY, V29, P279, DOI 10.1016/S0048-7333(99)00066-9; Chaimovich H., 1999, Revista de istração da Universidade de São Paulo, V34, P18; Etzkowitz H , 1998, The norms of entrepreneurial science: cognitive effects of the new unive rsity-industry linkages; Etzkowitz H, 1997, Universities and the globlal knowled ge economy: a triple helix of university-industry-government relations; Etzkowit z H, 2005, Research Policy, V34, P109; Etzkowitz H., 2000, RES POLICY, V29, P411 ; Etzkowitz H., 1997, SCI PUBL POLICY, V24, P2; Fujino A., 1999, REV , V34, P 46; GAYNOR G. H, 2002, Innovation by design: what it takes to keep your company on the cutting edge; Hall RH, 2004, Organizações: estruturas, processos e resultados , P191; Johnston Jr R, 2003, The power of strategy innovation: a new way of link ing creativity and strategic planning to discover great business opportunities; Lastres H. M. M, 1997, A Globalização e o Papel das Políticas de Desenvolvimento Indus trial e Tecnológico, V519; Levy C, 2005, Jornal da Unicamp, P6; Noveli M, 2006, Co operações Universidade-empresa em parques tecnológicos: o caso Tecnopuc; PLONSKI G. A. , 1999, Revista de istração, V34, P5; Plonski G.A, 1995, Cooperacion empresa-un iversidad en Iberoamerica: avances recentes; Raposo M. L, 2005, Cadernos de Econ omia, P100; Rogers EM, 2003, Diffusion of innovations; Sbragia R, 1994, Revista Ciência; SEGATTO A. P., 1996, Análise do Processo de Cooperação Tecnológica Universidade Empresa: Um Estudo Exploratório; SEGATTO-MENDES A. P., 2001, Teoria de Agência Apli cada à Análise de Relações entre os Participantes dos Processos de Cooperação Tecnológica Uni ersidade-Empresa; SEGATTO-MENDES A. P., 2002, REV , V37, P58; SELLTIZ C, 1974 , Métodos de pesquisa nas relações sociais; Stal E, 1997, Centros de pesquisa cooperat iva: um modelo eficaz de interação universidade-empresa; Sutz J., 1997, U GLOBAL KNO WLEDGE E, P11; Vedovello C, 1997, TECHNOVATION, V17, P491, DOI 10.1016/S0166-497

2(97)00027-8; Vedovello C, 1998, TECHNOL FORECAST SOC, V58, P215, DOI 10.1016/S0 040-1625(98)00019-5; 2005, Anais do...; 2002, Anais do; 1994, Anais do; 2000, A New Economy?: The Changing Role of Innovation and Information Technologies 32 2 2 3 7 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2006 3 1 31 45 10.1590/S1807-76922006000100004 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922006000100004 J Gomes, Ricardo Corrêa Stakeholder management in the local gove rnment decision-making area: evidences from a triangulation study with the Engli sh local government BAR - Brazilian istration R eview English research-article public management; local government; str ategic management; stakeholder analysis; triangulation methods The stakeholder theory has been in the management agenda for about thirty years and reservations about its acceptance as a comprehensive theory still remains. I t was introduced as a managerial issue by the Labour Party in 1997 aiming to mak e public management more inclusive. This article aims to contribute to the stake holder theory adding descriptive issues to its theoretical basis. The findings a re derived from an inductive investigation carried out with English Local Author ities, which will most likely be reproduced in other contexts. Data collection a nd analysis is based on a data triangulation method that involves case-studies, interviews of validation and analysis of documents. The investigation proposes a model for representing the nature of the relationships between stakeholders and the decision-making process of such organizations. The decision-making of local government organizations is in fact a stakeholder-based process in which stakeh olders are empowered to exert influences due to power over and interest in the o [Gomes, Ricardo rganization s operations and outcomes. Corrêa] Universidade Federal de Viçosa, Brazil Abzug R, 1999, NONPROF VOLUNT SEC Q, V28, P416, DOI 10.1177/0899764099284003; GREENING D W, 1994, ACAD MANAGE J, V37, P467, DOI 10.2307/256697; Jones TM, 1999, ACAD MANA GE REV, V24, P206, DOI 10.2307/259075; Ruf BM, 2001, J BUS ETHICS, V32, P143, DO I 10.1023/A:1010786912118; Atkinson AA, 1997, SLOAN MANAGE REV, V38, P25; HILL C WL, 1992, J MANAGE STUD, V29, P131, DOI 10.1111/j.1467-6486.1992.tb00657.x; Daak e D, 2000, HEALTH CARE MANAGE R, V25, P94; Mitchell RK, 1997, ACAD MANAGE REV, V 22, P853, DOI 10.2307/259247; Bowman C, 2000, BRIT J MANAGE, V11, P1, DOI 10.111 1/1467-8551.00147; BRYSON J. M., 1995, Strategic planning for public and non-pro fit organization; Child J., 1976, Organization design and performance: contingen cy theory and beyond; Denzin N, 1970, The research act in sociology: A theoretic al introduction to sociological method; DiMaggio Paul J., 1991, The New Institut ionalism in Organizational Analysis; Freeman R. E., 1984, Strategic management: A stakeholder approach; Hannan Michael T., 1977, American Journal of Sociology, V82, P929; Hardy C, 1996, BRIT J MANAGE, V7, pS3, DOI 10.1111/j.1467-8551.1996.t b00144.x; Hawley A, 1968, International encyclopedia of the social sciences; Joy ce P., 1999, Strategic management for the public services; Kaler J, 2002, J BUS ETHICS, V39, P91, DOI 10.1023/A:1016336118528; MEYER J. W., 1991, The new instit utionalism in organizational analysis 63-83; Miles M.B., 1994, Qualitative data analysis: An expanded sourcebook; Mintzberg H, 1983, Power in and around organiz ations; Oliver C, 1997, STRATEGIC MANAGE J, V18, P697, DOI 10.1002/(SICI)1097-02 66(199710)18:9<697::AID-SMJ909>3.0.CO;2-C; OLIVER C, 1990, ACAD MANAGE REV, V15, P241, DOI 10.2307/258156; OLIVER C, 1991, ACAD MANAGE REV, V16, P145, DOI 10.23 07/258610; Orrù M., 1991, The new institutionalism in organizational analysis; OSB ORNE D., 1993, Reinventing government: How the entrepreneurial spirit is transfo rming the public sector; PFEFFER J., 1978, The external control of organizations : a resource dependence perspective; DONALDSON T, 1995, ACAD MANAGE REV, V20, P 65, DOI 10.5465/AMR.1995.9503271992; Savage G. T., 1991, ACADEMY MANAGEMENT E, V 5, P61, DOI DOI 10.5465/AME.1991.4274682; Scott W. Richard, 1998, Organizations. Rational, Natural and Open Systems; Yin R, 1994, Case study research: Design an d methods; 2002, Municipal year book and public services directory, VI-II; 1998, Modernising local government: improving local services through best value; 2000 , New councils constitution: guidance pack volume 1 35 0 0 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração

Rio de Janeiro Rio de Janeiro 1807-7692 06 2006 3 1 46 63 10.1590/S1807-76922006000100005 Management SciELO Brazil Business & Economics SCIELO:S1807-76922006000100005 J Quinello, Robson Organizational memory and forgetfulness generating vulnerabilities in complex environments BAR - Brazilian istration Review English research-article learning organizations; learning process; errors; human failures; forgetfulness process; organizational memory This article analyzes the relati onship between organizational memory and forgetfulness in the generation of oper ational vulnerabilities, based on a case study carried out with a highly special ized technical team from a multinational company of the automotive sector. The a rticle starts with the presentation of the complexity context of the Brazilian a utomotive sector in the last decades. It then goes on to discuss the theoretical referential on learning organizations, organizational memory and forgetfulness and organizations with high operational reliability characteristics. Finally, a case study is presented, carried out based on the theoretical concepts described in the body of the article, showing the contradictions and evidence of this rel ationship. [Quinello, Robson] Fundação Escola de Comércio Álvares Penteado, Brazil Burgoyne M, 2003, Dicionário Encic lopédico de istração; Castro N. A, 1993, Impactos sociais das mudanças tecnológicas: organização industrial e mercado de trabalho; Chatman J. A, 2003, University of Cali fornia, V45, P20; Croasdell D. T, 2001, It s role in Organizational Memory and L earning; Cunha M. P, 2000, Estudos Organizacionais: novas perspectivas na i stração de empresas: uma coletânea luso-brasileira; Deming W. E, 1980, Qualidade: a re volução da istração; Downs S, 2001, Mistakes in learning: effects on the older trai nee; Garcia-Marques T, 2000, Estudos organizacionais: novas perspectivas na i nistração de empresas: uma coletânea luso-brasileira; Hodge B. J, 1996, Organization t heory: a strategic approach; Ishikawa K, 1998, Controle de qualidade total: a ma neira japonesa; IZQUIERDO I., 2004, A arte de esquecer; Lima C. L, 2002, Fornece dores da Ford: uma avaliação preliminar das oportunidades de investimento na Bahia; MACHADO-DA-SILVA C. L., 2000, Estudos organizacionais: novas perspectivas na inistração de empresas (uma coletânea Luso-Brasileira); March J. G, 1975, Teoria das o rganizações; Mintzberg H, 1995, Criando organizações eficazes: estruturas em cinco confi gurações; MORGAN G., 1996, Imagens das organizações; PFEFFER Jeffrey, 1997, New directio ns for organisation theory: Problems and prospects; Pike J, 1996, TQM in action: a practical approach to continuous performance improvement; Robbins S. P., 1999 , Comportamiento Organizacional; Senge P, 1998, HSM Management, P82; Sherwood D, 2000, London Business School, V11, P31; Shingo S., 1996, O Sistema Toyota de Pr odução - Do ponto de vista da engenharia de produção; Sholtes P. R, 1992, Time de qualid ade: como usar equipes para melhorar a qualidade; Weick K. E, 2001, Managing the unexpected: assuring high performance in an age of complexity; 2004, Plataforma P-36; 2004, Relatório Anual; 2004, Carta nº 107; Acidente com o submarino Kursk 28 0 1 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2006 3 1 64 78 10.1590/S1807-76922006000100006 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922006000100006 J Bertero, Carlos Osmar; Iwai, Tatiana A visit to the Baron BAR - Brazilian istration Review English research-article entrepre neurship; strategy; institutionalism The towering fig ure of the Baron of Mauá holds an indisputable place in the economic development o f Brazil. His trajectory is widely analyzed not only because of his important ac hievements, but also because he became the symbol of an entrepreneur, whose fail ure in business is often blamed on an institutional context that could not under stand his vision of development for the country and was hostile towards his indu strialization projects and modernization of Brazil. Nevertheless, if we review h is trajectory, we will see that not only can his actions in business be consider ed mistaken, if analyzed in the light of current concepts developed in the field of strategy, but they were also close to the governmental policies of the time. Therefore, to a certain extent, Mauá was a prisoner of the Brazilian institutiona l context of his day. The aim of this article is to review the position that Mauá,

as a classic-style entrepreneur, was opposed to the institutional order of his day and, for that reason, would have been punished. We will actually see that on the one hand, he was opposed to it, and on the other he also trusted it and cam e to depend on it. [Iwai, Tatiana] Fundação Getúlio Varga s, Brazil; [Bertero, Carlos Osmar] Fundação Getúlio Vargas, Brazil ALENCASTRO L. F, 2000, Trato dos Viventes; Ansoff I.H, 1986, CORPORATE STRATEGY; BARMAN R. J, 1981, Journal of Latin American Studies, V13; Barney J. B., 2002, Gaining and sustaining competitive advantage; BOXER Charles R, 2002, O império marít imo português 1415-1825; CALDEIRA J., 1995, Mauá: O Empresário do Império; Chandler A. J , 1990, Scale and Scope: The dynamics of industrial capitalism; Cunha E. da, 200 2, Os sertões: a campanha de canudos; Dawley David D., 2003, J MANAGERIAL ISSUES, V15, P413; Fligstein Neil, 2001, The Architecture of Markets. An Economic Sociol ogy of Twenty-First Century Capitalist Societies; FURTADO Celso, 2003, Formação econôm ica do Brasil; LUZ N. V, 1961, A luta pela industrialização no Brasil-1808-1930; MAUÁ V. de, 1996, Exposição aos credores e ao público; MICELI Sergio, 1988, A elite eclesiást ica brasileira; Mintzberg H, 1998, Strategy Safari: A Guided Tour Through The Wi lds of Strategic Management; MOOG C. V, 1957, Bandeirantes e pioneiros: paralelo entre duas culturas; PORTER M, 2003, Competitive Advantage; PRADO JR. C., 1976, História económica do Brasil; SCHWARCZ L. M, 1998, As barbas do imperador: Dom Pedr o II, um monarca nos trópicos; SIMONSEN Roberto Cochrane, 1978, História econômica do Brasil: 1500-1820; Tocqueville Alexis, 2003, DEMOCRACY IN AMERICA 21 0 1 0 2 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2005 2 2 1 16 10.1590/S1807-76922005000200002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922005000200002 J Machado-da-Silva, Clóvis L.; Bertero, Carlos Osmar Editoria l BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2005 2 2 I I 10.1590/S1807-76922005000200001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922005000200001 J Claro, Danny Pimentel; Claro, Priscila Borin de Oliveira; Zylbersztajn, Decio Relationship marketing strategies: when buyer and supplier follo w different strategies to achieve performance BAR - Br azilian istration Review English research-article relationship mar keting strategy; trust; information; transaction specific investments; t act ion; business networks Relationship marketing is essent ial for success in business. The need to understand better the differences in th e strategies buyers and suppliers follow is what has motivated this study. We dr ew on emerging perspectives on inter-firm governance and networks to develop a t heoretical framework to understand the success of long-term relationships. We te sted the framework using data from 67 merchant distributors (buyers) and 174 sup pliers of theirs in the Dutch potted plant and flower industry. While the most s uccessful distributors tend to take the "hard", tangible strategy using transact ion specific investments and fostering t action, the successful suppliers ta ke the "soft", social approach by emphasizing trust and the norm of flexibility in the relationship. [Claro, Priscila Borin de Olivei ra] Universidade Federal de Lavras, Brazil; [Zylbersztajn, Decio] Universidade d e São Paulo, Brazil; [Claro, Danny Pimentel] Ibmec São Paulo, Brazil ANDERSON JC, 1990, J MARKETING, V54, P42, DOI 10.2307/1252172; Cannon JP, 2000, J ACAD MARKET SCI, V28, P180, DOI 10.1177/0092070300282001; HEIDE JB, 1990, J MA RKETING RES, V27, P24, DOI 10.2307/3172548; Rigby DK, 2002, HARVARD BUS REV, V80 , P101; NOORDEWIER TG, 1990, J MARKETING, V54, P80, DOI 10.2307/1251761; POWELL WW, 1990, RES ORGAN BEHAV, V12, P295; Zaheer A, 1998, ORGAN SCI, V9, P141, DOI 1 0.1287/orsc.9.2.141; Dyer JH, 1998, ACAD MANAGE REV, V23, P660, DOI 10.2307/2590 56; Calantone RJ, 1998, INT J RES MARK, V15, P19, DOI 10.1016/S0167-8116(97)0002 8-1; ZAHEER A, 1995, STRATEGIC MANAGE J, V16, P373, DOI 10.1002/smj.4250160504; DEUTSCH M, 1969, J SOC ISSUES, V25, P7; HEIDE JB, 1994, J MARKETING, V58, P71, D OI 10.2307/1252252; ANDERSON JC, 1988, PSYCHOL BULL, V103, P411, DOI 10.1037/003

3-2909.103.3.411; Uzzi B, 1996, AM SOCIOL REV, V61, P674, DOI 10.2307/2096399; G ulati R, 1998, STRATEGIC MANAGE J, V19, P293, DOI 10.1002/(SICI)1097-0266(199804 )19:4<293::AID-SMJ982>3.0.CO;2-M; Lusch RF, 1996, J MARKETING, V60, P19, DOI 10. 2307/1251899; BENSAOU M, 1995, MANAGE SCI, V41, P1471, DOI 10.1287/mnsc.41.9.147 1; Burt RS, 1997, SCI QUART, V42, P339, DOI 10.2307/2393923; Claro D. P, 2 004, Manging business network and buyer-supplier relationship; Doney PM, 1997, J MARKETING, V61, P35, DOI 10.2307/1251829; GRANOVETTER M, 1985, AM J SOCIOL, V91 , P481, DOI 10.1086/228311; HAIR J. F, 1998, Multivariate Data Analysis; Hakanss on H., 1994, J MARKETING, V58, P22; Hakansson H., 1995, Developing relationships in business networks; HEIDE JB, 1992, ACAD MANAGE J, V35, P265, DOI 10.2307/256 374; Holm DB, 1999, STRATEGIC MANAGE J, V20, P467, DOI 10.1002/(SICI)1097-0266(1 99905)20:5<467::AID-SMJ38>3.0.CO;2-J; MACNEIL IR, 1978, NORTHWEST U LAW REV, V72 , P854; Malhotra N. K, 1999, Marketing Research: An Applied Orientation; Malhotr a NK, 1999, J ACAD MARKET SCI, V27, P160, DOI 10.1177/0092070399272004; MOHR J, 1994, STRATEGIC MANAGE J, V15, P135, DOI 10.1002/smj.4250150205; MORGAN RM, 1994 , J MARKETING, V58, P20, DOI 10.2307/1252308; Omta S. W. F., 2001, Journal on Ch ain and Network Science, V1, P1; THORELLI HB, 1986, STRATEGIC MANAGE J, V7, P37, DOI 10.1002/smj.4250070105; WILLIAMSON O, 1996, The mechanism of governance; ZA ND DE, 1972, SCI QUART, V17, P229, DOI 10.2307/2393957; 2004, Facts and fi gures of the dutch agri-sector; 2005, EU market survey 2004: cut flowers and fol iage 37 0 1 0 1 ANPAD - Associação Nacional de Pós-Gra duação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2005 2 2 17 34 10.1590/S1807-76922005000200003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922005000 200003 J Medeiros, Otavio Ribeiro de; Matsumoto, Alberto Shigueru Brazilian market reaction to equity issue announcements BAR - Brazilian istration Review English research-article Brazilia n stock market; SEOs; event study; market volatility; GARCH We have carried out an event study to investigate stock returns associated with the announcement of equity issues by Brazilian firms between 1992 and 2003 in or der to determine market reaction before, during, and after the issue announcemen t. After measuring abnormal returns by OLS, we used ARCH and GARCH models over 7 0% of the sample. Our results are remarkably consistent with most of the interna tional empirical literature. Some previous empirical findings have turned up abn ormal returns before the announcement date, interpreted as signs of insider info rmation. This evidence also appears in our study as we found an average cumulati ve abnormal return of -0.01 three weeks before the announcement. With respect to the announcement date, the evidence reported in the literature is virtually una nimous in showing negative abnormal returns, meaning that stock issues convey pe ssimistic information to the market. Our study confirms these findings with an a verage -0.03 cumulative abnormal return on the first three days following the an nouncement. Finally, the empirical literature has also collected evidence of lon g-term negative abnormal returns after the issues, which we also confirm, with a n abnormal return of -0.28 after one year following the announcement. The result s also show that ARCH/GARCH estimation of abnormal returns is superior to OLS es timation. [Matsumoto, Alberto Shigueru] Universida de Católica de Brasília, Brazil; [Medeiros, Otavio Ribeiro de] Universidade de Brasíli a, Brazil AKGIRAY V, 1989, J BUS, V62, P55, DOI 10 .1086/296451; DICKEY DA, 1979, J AM STAT ASSOC, V74, P427, DOI 10.2307/2286348; Loughran T, 1997, J FINANC, V52, P1823, DOI 10.1111/j.1540-6261.1997.tb02743.x; HESS AC, 1982, J FINANC, V37, P11; Fama EF, 1998, J FINANC ECON, V49, P283, DOI 10.1016/S0304-405X(98)00026-9; GERARD B, 1993, J FINANC, V48, P213, DOI 10.2307/ 2328887; Hertzel M, 2002, J FINANC, V57, P2595, DOI 10.1111/1540-6261.00507; LUC AS DJ, 1990, J FINANC, V45, P1019, DOI 10.2307/2328713; DURBIN J, 1951, BIOMETRI KA, V38, P159, DOI 10.2307/2332325; COCHRANE D, 1949, J AM STAT ASSOC, V44, P32, DOI 10.2307/2280349; ASQUITH P, 1986, J FINANC ECON, V15, P61, DOI 10.1016/0304 -405X(86)90050-4; BERA A. K, 1981, An Efficient Large-Sample Test for Normality of Observations and Regression Residuals; BOLLERSLEV T, 1986, J ECONOMETRICS, V3 1, P307, DOI 10.1016/0304-4076(86)90063-1; BROOKS C., 2002, Introductory Econome

trics for Finance; BROWN SJ, 1985, J FINANC ECON, V14, P3, DOI 10.1016/0304-405X (85)90042-X; Campbell J.Y., 1997, The Econometrics of Financial Markets; Chiang T. C., 2001, REV QUANTITATIVE FIN, V17, P301, DOI 10.1023/A:1012296727217; ENGLE RF, 1982, ECONOMETRICA, V50, P987, DOI 10.2307/1912773; JENSEN MC, 1976, J FINA NC ECON, V3, P305, DOI 10.1016/0304-405X(76)90026-X; JENSEN MC, 1986, AM ECON RE V, V76, P323; KADYIALA P, 2001, Journal of Business, V77, P357; LEAL R. P. C, 20 00, Finanças Corporativas; LOUGHRAN T, 1995, J FINANC, V50, P23, DOI 10.2307/23292 38; MacKinlay AC, 1997, J ECON LIT, V35, P13; MILLER MH, 1985, J FINANC, V40, P1 031, DOI 10.2307/2328393; MYERS SC, 1984, J FINANC ECON, V13, P187, DOI 10.1016/ 0304-405X(84)90023-0; SCHOLES M, 1972, Journal of Business, V45; SPIESS DK, 1995 , J FINANC ECON, V38, P243, DOI 10.1016/0304-405X(94)00817-K; MIKKELSON WH, 1986 , J FINANC ECON, V15, P31, DOI 10.1016/0304-405X(86)90049-8; WHITE H, 1980, ECON OMETRICA, V48, P817, DOI 10.2307/1912934 30 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 12 2005 2 2 35 46 10.1590/S1807-76922005000200004 Management SciELO Brazil Business & Economics SCIELO:S1807-76922005000200004 J Cunha, Sieglinde Kindl da; Cunha, João Carlos da Tourism cluster competitiveness and sustainability: proposal for a systemic model to measure the impact of tourism on local development BAR - Brazilian istration Review English research-article tourism; cluster; local development; competitiveness; sustainability This art icle proposes a model to measure tourism cluster impact on local development wit h a view to assessing tourism cluster interaction, competitiveness and sustainab ility impacts on the economy, society and the environment. The theoretical basis for this model is founded on cluster concept and typology adapting and integrat ing the systemic competitiveness and sustainability concepts within economic, so cial, cultural, environmental and political dimensions. The proposed model shows a holistic, multidisciplinary and multi-sector view of local development brough t back through a systemic approach to the concepts of competitiveness, social eq uity and sustainability. Its results make possible strategic guidance to agents responsible for public sector tourism policies, as well as the strategies for co mpetitiveness, competition, cooperation and sustainability in private companies and institutions. [Cunha, Sieglinde Kindl da; Cunh a, João Carlos da] Universidade Federal do Paraná, Brazil Altenburg Tilman, 1998, Building Systemic Competitiveness: Concept and case Stud ies from México, Brazil, Paraguay, Korea and Thailand, German Development Institut e; BENI M. C, 2003, Globalização do turismo: megatendências do setor e a realidade bra sileira; FISCHER T., 2002, Gestão do desenvolvimento e poderes locais marcos teórico s e avaliação, P12; Ivars J.A, 2003, Planificación turística de los espacios regionales en España, P25; Monfort M. V. M, 2000, Competitividad y factores críticos de éxito en la "hotelería de litoral": experiencia de los destinos turísticos Benidorm y Peñíscola; MYTELKA L. E, 2004, SYSTEM INNOVATION DE, P249; MYTELKA L. E, 2000, Arranjos Pro dutivos Locais e as Novas Políticas de Desenvolvimento Industrial e Tecnológico; NOR DIN S, 2003, Tourism Clustering and Innovation: path to economic growth and deve lopment; Porter M. E., 1999, COMPETICAO; Rodrigues A. B, 2001, Turismo rural; RU SCHMANN Dóris., 2001, Turismo e planejamento sustentável; SANTOS M., 1999, A Naturez a do Espaço: técnica e tempo. Razão e emoção; SILVA J. A. S., 2004, Turismo, crescimento e desenvolvimento: uma análise urbano-regional baseada em cluster; Silveira M. A. T ., 2002, Turismo, políticas de ordenamento territorial e desenvolvimento: Um foco no estado do Paraná no contexto regional; Smith S, 1989, Tourism analysis: A handb ook; Zacarelli S. B, 2004, Estratégia e sucesso nas empresas; 2001, Stratégies de déve loppement durable, P15; 1998, Guide for local authorities on developing sustaina ble tourism; 2004, Tecnologia e Desenvolvimento: Desafios e Caminhos Para Uma No va Sociedade, P119; 2004, Centro Internacional de Formacion de la OIT, V24 20 1 1 3 10 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2005 2 2 47 62 10.1590/S1807-76922005000200005 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922005000200005 J Cornachione Jr, Edgard B. Objective tests and their discri

minating power in business courses: a case study BAR - Brazilian istration Review English research-article objectiv e tests; assessment; performance; discriminant analysis; item analysis Evaluating students learning experiences outcomes cannot be considered a simple task. This paper aims at investigating students overall performance and the di scriminating power of particular tests items in the context of business courses . The purpose of this paper is to contribute with this issue while analyzing it, with scientific approach, from an ing information systems standpoint: tw o experiments based on a database management system (DBMS) undergraduate course, involving 66 and 62 students (experiments E1 and E2, respectively). The discrim inant analysis generated discriminant functions with high canonical correlations (E1= 0.898 and E2= 0.789). As a result, high percentages of original grouped ca ses were correctly classified (E1= 98.5% and E2= 95.2%) based on a relatively sm all number of items: 7 out of 22 items from E1 (multiple-choice), and 3 out of 6 from E2 (short-answer). So, with only a few items from the analyzed instruments it is possible to discriminate "good" or "bad" academic performance, and this i s a measure of quality of the observed testing instruments. According to these f indings, especially in business area, instructors and institutions, together, ar e able to analyze and act towards improving their assessment methods, to be of m inimum influence while evaluating students performance. [Cornachione Jr, Edgard B.] Universidade de São Paulo, Brazil Anderson L. W, 2001, A taxonomy for learning, teaching and assessing: A revision of Bloom s taxonomy of educational objectives; Bransford J.D., 2000, How people learn: Brain, mind experience and school; Dodds J, 2005, Meeting of the Southwe st Educational Research Association; Gagne R.M., 1985, The conditions of learnin g and the theory of instruction; JOHNSON R.A., 2002, Applied multivariate statis tical analysis; Kehoe J, 1995, Basic item analysis for multiple-choice tests; LE VIN R. I, 1997, Statistics for management; Matlock-Hetzel S, 1997, Meeting of th e Southwest Educational Research Association; MCCLAVE J.T, 2001, Statistics for business and economics.; MCKEACHIE WILBERT JAMES, 2002, TEACHING TIPS; MOORE D. S, 1997, The active practice of statistics; Muijs D., 2004, Doing quantitative r esearch in education with SPSS; Mundrake G. A, 2000, Assessment in business educ ation, 38; PAGANO R. R, 2001, Understanding statistics in the behavioral science s; RATCLIFF J. L, 1996, Realizing the potential: improving postsecondary teachin g, learning and assessment; Rea L, 1997, Deg and conducting survey reserch : a comprehensive guide; Tatsuoka M, 1971, MULTIVARIATE ANALYSI, P157; ZELIFF N. D, 1996, Classroom strategies: the methodology of business education, NBEA Year book n. 34 18 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-769 2 12 2005 2 2 63 78 10.1590/S1807-7692200500 0200006 Management SciELO Brazil Business & Economics SCIELO:S1807-769 22005000200006 J Guimarães, Tomás de Aquino; Bertero, Carlos Osmar Editorial BAR - Brazilian istration Review English research-article 0 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2005 2 1 I I 10.1590/S1807-76922005000100001 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922005000100001 J Machado-da-Silva, Clóvis L.; Fonseca, Valéria Silva da; Crubellate, João Marce lo Unlocking the institutionalization process: insights for an inst itutionalizing approach BAR - Brazilian istration R eview English research-article institutional theory; institutionalizati on; social structure; agency; interpretive schemes The neoinstitutional theory has been characterized by some scholars in the field of organizational studies as a supposedly deterministic approach. We will demon strate in this paper that this characterization cannot be impinged on the neoins titutional perspective in a generalized way, but only to a dichotomic reading of it, that is typical of monoparadigmatic views of the process of institutionaliz ation. With this demonstration, we defend the idea of the institutional theory a s a multiparadigmatic theory. To this end, we present arguments for a recursive

approach of the institutionalization process, highlighting that the notions of s tructure, agency and interpretation are more suitably dealt with when defended a s fundamental elements of institutionalization as a recurrent, guaranteed proces s that is conditioned, not determined, by a certain degree of stabilization of s ocial systems. We conclude the essay with methodological considerations on the c onsequences of the use of the proposal for a recurrent systemic-process approach of institutionalization for the development of research in the field of organiz ational studies [Fonseca, Valéria Silva da] Pontifícia Unive rsidade Católica do Paraná, Brazil; [Crubellate, João Marcelo] Centro Universitário Posi tivo, Brazil; [Machado-da-Silva, Clóvis L.] Fundação Getúlio Vargas, Brazil Adorno F. P., 2004, Foucault: a coragem da verdade, P39; ALDRICH HE, 1994, ACAD MANAGE REV, V19, P645, DOI 10.2307/258740; Roberts PW, 1997, ACAD MANAGE REV, V2 2, P346, DOI 10.2307/259326; Mizruchi MS, 1999, SCI QUART, V44, P653, DOI 10.2307/2667051; Zilber TB, 2002, ACAD MANAGE J, V45, P234, DOI 10.2307/3069294; Heracleous L, 2000, HUM RELAT, V53, P1251; MEYER JW, 1977, AM J SOCIOL, V83, P3 40, DOI 10.1086/226550; SEWELL WH, 1992, AM J SOCIOL, V98, P1; RANSON S, 1980, A DMIN SCI QUART, V25, P1, DOI 10.2307/2392223; Beckert J, 1999, ORGAN STUD, V20, P777, DOI 10.1177/0170840699205004; Colomy P, 1998, SOCIOL FORUM, V13, P265, DOI 10.1023/A:1022193816858; Seo MG, 2002, ACAD MANAGE REV, V27, P222, DOI 10.5465/ AMR.2002.6588004; Hasselbladh H, 2000, ORGAN STUD, V21, P697, DOI 10.1177/017084 0600214002; Emirbayer M, 1998, AM J SOCIOL, V103, P962, DOI 10.1086/231294; ZUCK ER LG, 1987, ANNU REV SOCIOL, V13, P443; FLIGSTEIN N, 1985, AM SOCIOL REV, V50, P377, DOI 10.2307/2095547; BARTUNEK JM, 1984, SCI QUART, V29, P355, DOI 10 .2307/2393029; Berger P., 1967, The Social construction of Reality: A Treatise i n The Sociology of Knowledge; Bowring MA, 2000, J MANAGE INQUIRY, V9, P258, DOI 10.1177/105649260093003; BURRELL G., 1979, Sociological paradigms and organisati onal analysis; CLARK E, 1995, ORGAN STUD, V16, P215, DOI 10.1177/017084069501600 202; COHN G, 1979, Crítica e resignação: fundamentos da sociologia de Max Weber; Crube llate João Marcelo, 2004, Rev. . contemp., V8, P37, DOI 10.1590/S1415-655520040 00500004; DACIN T, 2002, Academy of Management Journal, V45; DiMaggio P. J., 198 8, I PATTERNS ORG CULTU, P3; DiMaggio P. J., 1991, NEW I ORG ANAL, P1; DIMAGGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; Fonseca Valéria S. da, 20 02, Organ. Soc., V9, P93, DOI 10.1590/S1984-92302002000300006; FOUCAULT Michel, 1979, MICROFISICA DO PODER; Giddens A., 1984, The constitution of society; GIDDE NS A., 1978, Novas regras do método sociológico.; GRANOVETTER M, 1985, AM J SOCIOL, V91, P481, DOI 10.1086/228311; HININGS C. R., 1988, The dynamics of strategic ch ange; HREBINIAK LG, 1985, SCI QUART, V30, P336, DOI 10.2307/2392666; Jeppe rson R. L., 1991, NEW I ORG ANAL, P143; LACEY Hugh, 1998, Valores e atividade ci entífica; Cochia Camilla B. Rodrigues, 2004, Rev. . contemp., V8, P11, DOI 10.1 590/S1415-65552004000500003; Machado-da-Silva C. L., 2000, Revista de Estudos Or ganizacionais, V1, P11; MACHADO-DA-SILVA C. L., 1993, Organizações e Sociedade, V1, P42; Machado-da-Silva C. L., 1996, Constituting management: markets, meanings, a nd identities, P139; Machado-da-Silva C.L., 2000, ESTUDOS ORG NOVAS PE, P123; Ma chado-da-Silva Clóvis L., 2002, Rev. . contemp., V6, P7, DOI 10.1590/S1415-6555 2002000300002; Misoczky M. C., 2003, Organizações, instituições e poder no Brasil, P141; OLIVER C, 1992, ORGAN STUD, V13, P563, DOI 10.1177/017084069201300403; OLIVER C , 1991, ACAD MANAGE REV, V16, P145, DOI 10.2307/258610; Perrow C, 1986, Complex organizations: a critical essay; Powell WW, 1991, NEW I ORG ANAL, P183; Scott W. R., 2001, Institutions and organizations; Scott W R, 1991, NEW I ORG ANAL, P164 ; SCOTT W. R., 2000, Institutional change and healthcare organizations : from pr ofessional dominance to managed care; Scott W. R., 1995, I CONSTRUCTION ORG, pxi ; Scott W. Richard., 1994, I ENV ORG STRUCTURAL, P55; Selznick Ph., 1992, The Mo ral Commowealth: Social Theory and the Promise of Community; Selznick P, 1996, A DMIN SCI QUART, V41, P270, DOI 10.2307/2393719; SIMON H., 1979, Comportamento ad ministrativo; Tolbert P., 1996, HDB ORG STUDIES, P175; Tsoukas H., 2002, HDB STR ATEGY MANAGEM, P411; WEBER M., 1998, Economia e sociedade, V2; Weick K., 1969, P SYCHOL ORG; WEICK K. E., 2001, Making sense of the organization; Weick K., 1995, Sensemaking in organizations; WHITTINGTON R, 1988, J MANAGE STUD, V25, P521, DO I 10.1111/j.1467-6486.1988.tb00045.x; Zucker L. G, 1991, NEW I ORG ANAL, P83; 19 96, Organizações & Sociedade, V4, P97; 2004, Anais... 65 4 4

0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2005 2 1 1 20 10.1590/S1807-76922005000100002 Management SciELO Brazil Business & Economics SCIELO:S1807-76922005000100002 J Bandeira de Mello, Rodrigo; Marcon, Rosilene Unpacking firm e ffects: modeling political alliances in variance decomposition of firm performan ce in turbulent environments BAR - Brazilian ist ration Review English research-article firm heterogeneity; variance dec omposition; firm performance; turbulent environments; political strategies In this paper, firm heterogeneity in turbulent environments is addressed. It is argued that previous studies have not taken into effects of a turbulent environment, like the Brazilian context, in which firms must face a weak and err atic government. In such an environment, the large portion of variance usually a ttributed to firm effects may be explained, not by the usual assumptions of main stream scholars, but by a more political view of firm differences, namely, the ability to manage valuable political alliances. To for these difference s, a multivariate performance measure was construed and a new factor, politics effects , has been introduced to the usual model. Company donations for campaign funds in elections was used as a proxy for this factor. A sample of 607 observa tions, of 177 firms in 15 sectors was used. Results suggest that the presence of politics effects were found to be not significant (using COV and Hierarchical A NOVA). However, different from previous studies, transient industry effects appe ar to be more important than stable effects. Findings also indicate that a bette r model specification for turbulent environments is needed and highlight the imp ortance of the cost of capital [Marcon, Rosilene] Unive rsidade do Vale do Itajaí, Brazil; [Bandeira de Mello, Rodrigo] Universidade do Va le do Itajaí, Brazil EMERY FE, 1965, HUM RELAT, V18, P21, DOI 10.1177/001872676501800103; McGahan AM, 2002, MANAGE SCI, V48, P834, DO I 10.1287/mnsc.48.7.834.2816; OSTGAARD TA, 1994, J BUS VENTURING, V9, P281, DOI 10.1016/0883-9026(94)90009-4; Batjargal B, 2003, ORGAN STUD, V24, P535, DOI 10.1 177/0170840603024004002; Park SH, 2001, STRATEGIC MANAGE J, V22, P455, DOI 10.10 02/smj.167; [Anonymous], 1999, RAE-REV EMPRES; Boisot M, 1999, ORGAN SCI, V10, P237, DOI 10.1287/orsc.10.3.237; Hawawini G, 2003, STRATEGIC MANAGE J, V24, P1, DOI 10.1002/smj.278; AUSTIN J. E., 1990, Managing in developing countries: strategic analysis and operating techniques; Baer Werner, 1996, A economia brasi leira; BARNEY J, 1991, J MANAGE, V17, P99, DOI 10.1177/014920639101700108; Barne y J. B., 1986, Management Science, V32, DOI 10.1287/mnsc.32.10.1231; BEZERRA Mar cos Otávio, 1999, Em nomes das bases: Política, favor e dependencia pessoal; BROWN J ., 1998, Competing on the edge: strategy as structured chaos; CAVES RE, 1977, Q J ECON, V91, P241, DOI 10.2307/1885416; Child J., 1998, Strategies of Co-operati on. Managing Alliances, Networks and t Ventures; DIERICKX I., 1989, Manageme nt Science, V33; Dosi G, 2000, The nature and dynamics of organizational capabil ities; GHEMAWAT P, 1999, Strategy and the Business Landscape; Grant R, 2002, Con temporary Strategy Analysis: Concepts, Techniques, applications; Hair JF, 1995, Multivariate Data Analysis; Luo Y., 1996, J INT MANAG, V2, P193; McGahan AM, 199 7, STRATEGIC MANAGE J, V18, P15, DOI 10.1002/(SICI)1097-0266(199707)18:1+<15::AI D-SMJ916>3.3.CO;2-T; MERZ GR, 1995, STRATEGIC MANAGE J, V16, P551; Mintzberg H, 1998, Strategy Safari: A Guided Tour Through The Wilds of Strategic Management; NELSON R., 1982, An evolutionary theory of economic change; OSTER S., 1990, Mode rn Competitive Analysis; PEARCE J., 2001, Organization and management in the emb race of government; PETERAF MA, 1993, STRATEGIC MANAGE J, V14, P179, DOI 10.1002 /smj.4250140303; Porter M.E., 1980, COMPETITIVE STRATEGY; PRAHALAD CK, 1990, HAR VARD BUS REV, V68, P79; REDDING S, 1990, The spirit of Chinese capitalism; RODRI GUES S., 1996, International Encyclopedia of Business and Management, P2673; Roq uebert JA, 1996, STRATEGIC MANAGE J, V17, P653, DOI 10.1002/(SICI)1097-0266(1996 10)17:8<653::AID-SMJ840>3.0.CO;2-O; RUMELT RP, 1991, STRATEGIC MANAGE J, V12, P1 67, DOI 10.1002/smj.4250120302; RUMELT R., 1994, Fundamental issues in strategy; SAMUELS D., 2003, Reforma Política e Cidadania, P364; SCHMALENSEE R, 1985, AM ECO N REV, V75, P341; Searle S. R., 1971, LINEAR MODELS; WERNERFELT B, 1984, STRATEG IC MANAGE J, V5, P171, DOI 10.1002/smj.4250050207; WINTER S. G., 1995, Resource-

based and evolutionary theories of the firm: towards a synthesis; WOOD Jr Thomaz , 1998, Revista de istração de Empresas, V48, P6; Xin KR, 1996, ACAD MANAGE J, V39, P1641, DOI 10.2307/257072; 2003, Anais... 44 4 5 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio d aneiro Rio de Janeiro 1807-7692 06 2005 2 1 21 37 10.1590/S1807-76922005000100003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922005000100003 J Castro, Eduardo Côrtes de; Figueiredo, Paulo Negreiros Does tec hnological learning pay off?: implications of capability accumulation for techno -economic performance improvement in a steelmaking unit in Brazil (1997-2001) BAR - Brazilian istration Review English research-article technolo gical capability accumulation; learning processes; latecomer firms This paper focuses on the implications of learning processes for technological c apability accumulation and performance improvement. These relations are evaluate d through a single case study in the steelmaking unit of Companhia Siderúrgica Nac ional (1997-2001). Recently developed frameworks in literature on technological capability accumulation and learning processes have been used, but adapted to th e unit studied. The technological capability is assessed in levels of competence to process, product and equipment functions. The learning processes are analyse d in processes (inner and outer knowledge acquisition, socialization and codific ation) and examined in the light of their key-features (variety, intensity, func tioning and interaction). The study has found that the technological capability accumulation through learning processes had positive implications to the improve [Figueiredo, Paulo Negre ment of the unit s performance iros] Fundação Getúlio Vargas, Brazil; [Castro, Eduardo Côrtes de] Fundação Getúlio Vargas, B azil Figueiredo, Paulo/J-2958-2014 DAHLMAN CJ, 1987, WORLD DEV, V15, P759, DOI 10.1016/0305-750X(87)90058-1; Figueiredo PN, 2003, IND CORP CHANGE, V12, P607, DOI 10.1093/icc/12.3.607; ARIFFIN N., 2000, The international isation of innovative capabilities: the Malaysian Electronics Industry; BELL M., 1984, Assessing the performance of the infant industries, V666; BELL Martin, 19 95, Trade, technology and international competitiveness; BÜTTENBENDER P. L., 2002, Acumulação de competências tecnológicas e os processos subjacentes de aprendizagem na i ndústria metal-mecânica: o caso da empresa AGCO Comércio e Indústria LTDA em Santa Rosa, RS; CASTRO E. C., 2002, Acumulação de competências tecnológicas e processos de aprendiz agem: o caso da aciaria da Companhia Siderúrgica Nacional; DOSI G, 1985, The micro economic sources and effects of innovation: An assessment of some recent finding s, V33; Dutrénit Gabriela, 2000, Learning and knowledge management in the firm: fr om knowledge accumulation to strategic capabilities; FIGUEIREDO P. N., 2001, Tec hnological learning and competitive performance; Figueiredo PN, 2002, RES POLICY , V31, P73, DOI 10.1016/S0048-7333(01)00106-8; Hobday Michael, 1995, Innovation in East Asia: The challenge to Japan; HOLLANDER S., 1965, The sources of increas ed efficiency: a study of Du Pont Rayon plants; KATZ J., 1987, Technology Genera tion in Latin American Manufacturing Industries; Kim L., 1997, Imitation to inno vation. The Dynamics of Koreas Technological Learning; Kim LS, 1997, CALIF MANAG E REV, V39, P86; Kim L, 1995, Crisis Construction and Organizational Learning: C apability Building in Catching-up at Hyundai Motor; LALL S, 1992, WORLD DEV, V20 , P165, DOI 10.1016/0305-750X(92)90097-F; LALL S, 1984, World Development, V12; Leonard-Barton D, 1998, Nascentes do saber: criando e sustentando as fontes de i novação; NELSON R., 1982, An evolutionary theory of economic change; Tacla Celso Lui z, 2003, Rev. . contemp., V7, P101, DOI 10.1590/S1415-65552003000300006; Pavi tt K., 1998, IND CORP CHANGE, V7, P433; Penrose E. T., 1959, THEORY GROWTH FIRM; PISANO G., 1994, IND CORP CHANGE, V3, P537; ROTHWELL R., 1994, The handbook of industrial innovation; TACLA C. L., 2002, Acumulação de Competência Tecnológica e os Pro cessos Subjacentes de Aprendizagem na Indústria de Bens da Capital: o Caso da Kvae rner Pulping no Brasil; TEECE D., 1990, Firm capabilities, resouces, and the con cept of strategy: four paradigms of strategic management, V94-9; Yin R. K., 2001 , Estudo de caso: planejamento e método 29 0 0 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeir Rio de Janeiro 1807-7692 06 2005 2 1 38 56 10.1590/S1807-76922005000100004 Management SciELO Brazil Business & Econo

mics SCIELO:S1807-76922005000100004 J Matos, Celso Augusto de; Veiga, Ricardo Teixeira How to d eal with negative publicity: the importance of consumer involvement BAR - Brazilian istration Review English research-article negative publicity; company reaction; attitudes; involvement; experiment Negative information about companies can have a harmful effect on consumer perce ptions. However, few studies investigate how consumers process negative publicit y and how companies should react to it. In order to examine this question, two e xperiments were carried out: first, a laboratory experiment which tests how cons umers process two different types of negative publicity (product attributes or c ompany values); second, a field experiment comparing three different responses ( no answer, denial/reduction of offensiveness and corrective action) given by the company affected by the negative publicity. Results from the first study confir m the detrimental effect of negative publicity on consumer attitudes, indicate t hat consumers have a higher level of involvement with the message when it is con cerned with the company s values and suggest a moderating role of the product in volvement on the influence of negative information on corporate image. The secon d study extends these findings by identifying different options for company reac tions from literature and testing them empirically. Results suggest again the in volvement variable as a , now on the influence of company reaction on p roduct image [Veiga, Ricardo Teixeira] Universidade F ederal de Minas Gerais, Brazil; [Matos, Celso Augusto de] Universidade Federal d e Minas Gerais, Brazil Ahluwalia R, 2000, J MARKETING R ES, V37, P203, DOI 10.1509/jmkr.37.2.203.18734; Winer RS, 1999, J ACAD MARKET SC I, V27, P349, DOI 10.1177/0092070399273005; Fournier S, 1998, J CONSUM RES, V24, P343, DOI 10.1086/209515; Lynch JG, 1999, J ACAD MARKET SCI, V27, P367, DOI 10. 1177/0092070399273007; SKOWRONSKI JJ, 1987, J PERS SOC PSYCHOL, V52, P689, DOI 1 0.1037/0022-3514.52.4.689; SKOWRONSKI JJ, 1989, PSYCHOL BULL, V105, P131, DOI 10 .1037//0033-2909.105.1.131; James WL, 2001, J ADVERTISING RES, V41, P63; PERDUE BC, 1986, J MARKETING RES, V23, P317, DOI 10.2307/3151807; Bagozzi R. P., 2002, The social psychology of consumer behaviour; Benoit WL, 1997, PUBLIC RELAT REV, V23, P177, DOI 10.1016/S0363-8111(97)90023-0; Campbell D. T, 1963, Experimental and quasi-experimental designs for research; CELSI RL, 1988, J CONSUM RES, V15, P210, DOI 10.1086/209158; DEAN D. H, 2004, Journal of Business Communication, V3 8, P192; Eagly A. H., 1993, The psychology of attitudes; FISHBEIN M., 1975, Beli ef, attitude, intention and behaviour: an introduction to theory and research, r eading; FISKE ST, 1980, J PERS SOC PSYCHOL, V38, P889, DOI 10.1037/0022-3514.38. 6.889; GRIFFIN M, 1991, ADV CONSUM RES, V18, P334; JAIN K, 1990, ADV CONSUM RES, V17, P594; LAURENT G, 1985, J MARKETING RES, V22, P41, DOI 10.2307/3151549; MAH ESWARAN D, 1990, J CONSUM RES, V17, P66, DOI 10.1086/208537; MALAVIYA P, 2003, Q uestion; McDONALD R, 2001, Journal of Consumer Psychology, V10, P55; Menon G, 19 99, ADV CONSUM RES, V26, P325; MAHESWARAN D, 1990, J MARKETING RES, V27, P361, D OI 10.2307/3172593; MIZERSKI RW, 1982, J CONSUM RES, V9, P301, DOI 10.1086/20892 5; Nunnally J. C., 1967, PSYCHOMETRIC THEORY; Petty Richard E, 1981, Attitudes a nd Persuasion: Classic and Contemporary Approaches; Poiesz TBC, 1995, ADV CONSUM RES, V22, P448; PULLIG C. P, 2000, The Effects of Negative Events and Firm Resp onses on Brand Associations, Organizational Associations, and Brand Evaluations; REIDENBACH R. E, 1987, Business, V37, P9; ZAICHKOWSKY JL, 1985, J CONSUM RES, V 12, P341, DOI 10.1086/208520; ZAJONC RB, 1982, J CONSUM RES, V9, P123, DOI 10.10 86/208905; Zeithaml VA, 1996, J MARKETING, V60, P31, DOI 10.2307/1251929 33 1 1 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pes quisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2005 2 1 57 72 10.1590/S1807-76922005000100005 Manageme nt SciELO Brazil Business & Economics SCIELO:S1807-76922005000100005 J Frezatti, Fábio Management ing profile of firms located i n brazil: a field study BAR - Brazilian istration R eview English research-article management; ing; managerial pract ices Companies must have resources that provide compe titive advantages and are important factors for success. There is a great variet y of such resources-including information systems, concepts of participation, mo

dels, and organizational structures. These can be referred to as components of m anagerial practice. Each company can be characterized as having a unique configu ration of tools that can be recognized as the company profile. This paper analyz es the conceptual adherence (i. e., the relationship between theory and practice ) of the managerial ing practices of medium-sized and large Brazilian com panies. Statistical multivariate analysis has allowed for the identification of five clusters within the group of companies studied. The main conclusion for the sample is that conceptual adherence to tactical components is greater than to s trategic components. In addition, it is apparent that the newer components have not been widely adopted in the sample, similar to other field studies in the UK and USA [Frezatti, Fábio] Universidade de São Paulo, Brazil Amat J., 1994, MANAGEMENT IN, V5, P107, DOI DOI 10.1006/MARE.1994.1008; B aines A, 2003, ORG SOC, V28, P675, DOI 10.1016/S0361-3682(02)00102-2; Ch enhall RH, 1998, ORG SOC, V23, P243, DOI 10.1016/S0361-3682(97)00024-X; ANTHONY R. N, 1984, Management Control Systems; Ask U., 1996, MANAGEMENT IN, P199; BESCOS P. L, 1995, Management ing, P33; De Zoysa A, 1999, INT J ING, V34, P49, DOI 10.1016/S0020-7063(99)80003-X; Hair Jr JF, 1995, Mult ivariate Data Analysis; Hansen S. C., 2003, J MANAGEMENT , V15, P95, DOI DOI 10.2308/JMAR.2003.15.1.95; Henry Gary T., 1990, PRACTICAL SAMPLING; OTLEY D, 1986, ing control and organizational behaviour; Otley D., 1994, MANAGE A CCOUNTING, V5, P289, DOI 10.1006/mare.1994.1018; SAATY T, 1996, The analytic hie rarch process; Scapens R., 1994, MANAGE ING, V5, P301, DOI 10.1006/mare.1 994.1019; 1998, International Management ing Practice 1 (IMAP 1) 15 3 6 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 06 2005 2 1 73 87 10.1590/S1807-76922005000100006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922005000100006 J Brito, Luiz Artur Ledur; Vasconcelos, Flávio Carvalho de Performa nce of Brazilian companies: year effects, line of business and individual firms BAR - Brazilian istration Review English research-article performa nce; strategy; variance components; Brazilian firms Performance varies. This simple statement conceals many intricacies of strategic management. Because performance varies among individual firms, researchers can explore factors that differentiate these firms and explain why some firms are co nsistently outperforming others. Because performance varies among industries, re searchers can explore structural characteristics of different branches of accoun ting as a source of explanation. Because performance varies with time, researche rs can explore environmental and internal dynamic elements that drive strategic decision-making. In reality, measuring and analyzing performance is a very compl icated issue when performance varies simultaneously from firm to firm, from indu stry to industry and from year to year. The theoretical discussion behind this q uestion is the relative importance of the industrial organization derived approa ch to strategy versus the resource-based view. This paper analyzes the compositi on of performance variance of a set of Brazilian firms from 1998 to 2001. The re sults demonstrate that firm effects are still dominant, with year and industry e ffects being lower, as previous studies with North American firms have indicated . [Brito, Luiz Artur Ledur; Vasconcelos, Flávio Carv alho de] Fundação Getúlio Vargas, Brazil McGahan AM, 2002 , MANAGE SCI, V48, P834, DOI 10.1287/mnsc.48.7.834.2816; Bowman EH, 2001, STRATE GIC MANAGE J, V22, P1; Brush TH, 1999, STRATEGIC MANAGE J, V20, P519; McGahan AM , 1999, REV ECON STAT, V81, P143, DOI 10.1162/003465399767923890; Brush TH, 1997 , STRATEGIC MANAGE J, V18, P825, DOI 10.1002/(SICI)1097-0266(199711)18:10<825::A ID-SMJ933>3.3.CO;2-P; Adner R, 2003, STRATEGIC MANAGE J, V24, P1011, DOI 10.1002 /smj.331; McGahan AM, 1999, J IND ECON, V47, P373; Chang SJ, 2000, STRATEGIC MAN AGE J, V21, P739, DOI 10.1002/1097-0266(200007)21:7<739::AID-SMJ117>3.3.CO;2-H; McNamara G, 2003, STRATEGIC MANAGE J, V24, P261, DOI 10.1002/smj.295; Khanna T, 2001, STRATEGIC MANAGE J, V22, P45, DOI 10.1002/1097-0266(200101)22:1<45::AID-SM J147>3.3.CO;2-6; Powell TC, 1996, STRATEGIC MANAGE J, V17, P323; KLEIN KJ, 1994, ACAD MANAGE REV, V19, P195, DOI 10.2307/258703; HANSEN GS, 1989, STRATEGIC MANA GE J, V10, P399, DOI 10.1002/smj.4250100502; Mauri AJ, 1998, STRATEGIC MANAGE J,

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STUD, V38, P119, DOI 10.1080/00220380412331322371; AMSDEN A, 2001, Do foreign co mpanies conduct R&D in developing courtiers?: a new approach to analyzing the le vel of R&D, with an analysis of Singapore; Reddy P, 1997, WORLD DEV, V25, P1821, DOI 10.1016/S0305-750X(97)00079-X; Kumar N, 2001, RES POLICY, V30, P159, DOI 10 .1016/S0048-7333(99)00102-X; ARIFFIN N, 1999, Industrial technology development in Malaysia; CANTWELL J., 2001, The Oxford handbook of international business; C ANTWELL J., 2001, MNE competence-creating subsidiary mandates: an empirical inve stigation; COSTA I, 2002, Research Policy, V31; Dunning J.H., 1993, Multinationa l Enterprises and the Global Economy; ERBER F. S, 2000, O padrão de desenvolviment o industrial e tecnológico e o futuro da indústria brasileira; Figueiredo PN, 2002, RES POLICY, V31, P73, DOI 10.1016/S0048-7333(01)00106-8; FRANCO E, 1998, Novas p ráticas organizacionais, inovação e competitividade no mercado global: um estudo sobre uma empresa transnacional do setor de bens de consumo; HAIR, 1998, Multivariate data analysis; HAQUE Irfan, 1995, Trade, Technology and International Competiti veness; ISMAIL M. N, 1999, Industrial Technology Development in Malaysia; KIM Y, 1989, Learning and Innovation in Economic Development, P93; KUMAR N, 1997, Tech nology generation and technology transfer in the world economy: recent trends an d implications for developing countries; LALL S, 2000, FDI and development: poli cy and research issues in the emerging context; Lall S, 1996, TRANSNATIONAL CORP OR, P44; MATESCO V, 2000, Comportamento tecnológico das empresas transnacionais em operação no Brasil; Pavitt Keith, 1993, IND CORP CHANGE, V2, P157, DOI DOI 10.1093/ ICC/2.1.157; PINHEIRO Armando Castelar, 1999, A economia brasileira nos anos 90; Quadros R, 2001, TECHNOL FORECAST SOC, V67, P203, DOI 10.1016/S0040-1625(00)001 23-2; 2000, World investment report; 1997, The Oslo Manual: The Measurement of S cientific and Technical Activities; 1999, Technological Innovation in a Multipol ar System: Analysis and Implications for US Policy 26 0 0 0 0 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração Rio de Janeiro Rio de Janeiro 1807-7692 12 2004 1 1 16 33 10.1590/S1807-76922004000100003 Management SciELO Brazil Business & Economics SCIELO:S1807-76922004000100003 J Gomes, Ricardo Corrêa Who are the relevant stakeholders to the local government context? Empirical evidences on environmental influences in th e decision-making process of English Local Authorities BAR - Brazilian istration Review English research-article public m anagement; local government; strategic management; stakeholder analysis This article presents empirical evidence of stakeholding in the local government context. It is the result of a survey carried out with English Local Authoritie s in 2001. It outlines the arena in which local government make decisions by pin pointing the relevant stakeholders in the process as well as the amount of power they are perceived to represent by chief executives. The investigation has its theoretical basis in resource dependence and institutional theories, which are c ommonly used for explaining an organization s behaviour and performance as influ enced by its environment. As an empirical contribution, the article proposes a s takeholder map for any kind of local government organizations that will help in identifying strategies for managing stakeholders. [Gomes, Ricardo Corrêa] Universidade Federal de Viçosa, Brazil GREENING DW, 1994, ACAD MANAGE J, V37, P467, DOI 10.2307/256697; Mitchell RK, 19 97, ACAD MANAGE REV, V22, P853, DOI 10.2307/259247; Stoney C, 2001, J MANAGE STU D, V38, P603, DOI 10.1111/1467-6486.00251; Blair JD, 1998, HEALTH CARE MANAGE R, V23, P7; Bryman A., 2001, Social research methods; BRYSON J. M., 1995, Strategi c planning for public and non-profit organization; COAKES S. J, 1999, SPSS: Anal ysis without Anguish; COUNTRYSIDE A, 2002, The State of the Countryside 2001; Di Maggio Paul J., 1991, The New Institutionalism in Organizational Analysis; DRIVE R S, 1998, New Labour, politics after Thatcherism; ENZ C. A, 1993, Graduate-Leve l Education: A Survey of Stakeholders, P90; FOTTLER MD, 1989, HOSP HEALTH SERV A DM, V34, P525; Freeman R. E., 1984, Strategic management: A stakeholder approach ; Hannan Michael T., 1977, American Journal of Sociology, V82, P929; Hardy C, 19 96, BRIT J MANAGE, V7, pS3, DOI 10.1111/j.1467-8551.1996.tb00144.x; KATZ D., 197 8, The Social Psychological Of Organizations; KEPPEL G, 1989, Data analysis for research designs, analysis of variance and multiple regression/coorelation appro

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Post-acquisition changes beyond the dyad: power at the net level in cross-border acquisitions BAR - Brazilian istration Review English research-article network; post-acquisition changes; dyad; relatio nal power A common feature of the literature on po st-acquisition changes is its dyadic feature, i.e. the emphasis is placed on the actors directly involved in the acquisition, often represented by the acquiree and the acquirer. Accordingly, actors outside the dyad, such as suppliers and bu yers, are usually disregarded. There is, however, a relevant exception in this l iterature. Recently, some Nordic authors have claimed that if actors other than the acquiree and the acquirer are not taken into , the existing literatur e may only present a partial view of changes following acquisitions. Consequentl y, they have suggested that changes following this type of operation can be anal ysed fruitfully at the network level. Our article adds to the efforts of these s cholars to understand post-acquisition changes at a broader level by bringing to the fore two issues that have received scarce attention in the literature: i) n ets rather than the network level appears to be the locus where post-acquisition changes beyond the dyad take place; ii) relational power can be regarded as an independent variable in post-acquisition changes beyond the dyad. These argument s are illustrated by three brief case studies of cross-border acquisitions. PROVAN KG, 1980, SCI QUART, V25, P200, DOI 10.2307/2392452; Anderson H, 20 01, IND MARKET MANAG, V30, P575, DOI 10.1016/S0019-8501(99)00123-6; Lubatkin M, 1998, ORGAN SCI, V9, P670, DOI 10.1287/orsc.9.6.670; Birkinshaw J, 2000, J MANAG E STUD, V37, P395, DOI 10.1111/1467-6486.00186; EMERSON RM, 1962, AM SOCIOL REV, V27, P31, DOI 10.2307/2089716; COOK KS, 1977, SOCIOL QUART, V18, P62; GASKI JF, 1984, J MARKETING, V48, P9, DOI 10.2307/1251326; DATTA DK, 1990, J MANAGE, V16, P29, DOI 10.1177/014920639001600103; Hakansson H, 2002, J BUS RES, V55, P133, D OI 10.1016/S0148-2963(00)00148-X; PABLO AL, 1994, ACAD MANAGE J, V37, P803, DOI 10.2307/256601; Wilkinson I, 2002, J BUS RES, V55, P123, DOI 10.1016/S0148-2963( 00)00147-8; BENSON T., 1975, istrative Science Quarterly, V20, P229; CHILD J., 1999, British Journal of Management, V10, P85; Child J., 2001, The managemen t of international acquisitions; David K., 1994, MANAGEMENT CORPORATE, P251; DAV IS RE, 1968, HARVARD BUS REV, V46, P86; Duarte R. G, 2001, Cross-border acquisit ions and changes in domestic management practices the case of Brazil; Dubini P., 1994, MANAGEMENT CORPORATE, P480; Easton G., 1992, IND NETWORKS NEW VIE, P89; E aston G., 1992, IND NETWORKS NEW VIE, P3; FORSGREN M., 1992, Managing Networks i n International Business; GALASKIEWICZ J., 1995, Annual Review of Sociology, V11 , P281; Hakansson H., 1995, Developing relationships in business networks; HALIN EN A., 1995, Journal of Management Studies, V36, P779; HASPELASGH P. C., 1991, M anaging Acquisitions: Creating Value through Corporate Renewal; Havila V., 2002, CRIT PERSPECT, P457; Hitt M., 1998, BRIT J MANAGE, V9, P91, DOI 10.1111/1467-85 51.00077; HUNT JW, 1990, STRATEGIC MANAGE J, V11, P69, DOI 10.1002/smj.425011010 6; JACOBS D., 1974, istrative Science Quarterly, V45, P45; Kanter R. M., 19 94, J MANAGEMENT DEV, V13, P5, DOI 10.1108/02621719410050219; KITCHING J, 1974, HARVARD BUS REV, V52, P124; KRUGER W., 1994, The Management of Corporate Acquisi tions: International Perspectives, P50; LINDGREN U., 1981, The Management of Hea dquarters-subsidiary Relationships in Multinational Corporations, P32; LORANGE P ., 1994, The Management of Corporate Acquisitions: International Perspectives, P 88; Nahavandi A., 1994, MANAGEMENT CORPORATE, P293; Ragin Charles, 1987, The Com parative Method: Moving beyond qualitative and quantitative strategies; Schweige r D., 1987, ACADEMY MANAGEMENT E, V1, P127; SMITH P., 1992, Industrial Networks: a New View of Reality, P13; STRAUSS A. L., 1996, Qualitative Analysis for Socia l Scientists; VON KROGH G., 1994, The Management of Corporate Acquisitions: Inte rnational Perspectives, P307; Faria A, 2002, J BUS RES, V55, P603, DOI 10.1016/S 0148-2963(00)00190-9; ZEITZ G, 1980, SCI QUART, V25, P72, DOI 10.2307/2392 227; 2000, World investment report; 2000, Internationalisation through Acquisiti ons: Spread of Change in Business Networks, P1 44 3 3 0 1 ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em istração aneiro Rio de Janeiro 1807-7692 12 2004 1 1 67 81 10.1590/S1807-76922004000100006 Management SciELO Brazil Business & Economics SCIELO:S1807-76922004000100006

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